Nike Opens Bigger, Better, and Bolder Sporting Hub in Delhi
Nike Opens Bigger, Better, and Bolder Sporting Hub in Delhi

Nike and retail partner, Camp India Pvt Ltd., is set to unveil the capital city’s pinnacle expression of sport and wellness, Nike Delhi at Select CITYWALK on November 23. The store, which has served fitness enthusiasts who live, work, and play in South Delhi’s Saket District for the past 15 years, brings a renewed focus on women and member services to inspire Delhi-ites to make sport a daily habit.  

With a wide range of Nike products across running, training, lifestyle, yoga, and basketball, the store’s newly refurbished layout plays to Nike’s three guiding principles of bringing access to sport; adding value to the local community; and creating a destination that brings members and consumers closer to one another. 

Built with the intention to innovate and elevate the women’s shopping journey, Nike Delhi services include Women’s First Hour, where female members get prioritized shopping and appointment hours to browse without having to queue up; bra and tights fittings; as well as exclusive styling sessions for their family and friends.

An exciting new edition is the latest offering: Nike By You, which brings an assortment of hyperlocal products to allow Nike members to personalize their totes and tees with designs created by local artists, customize caps with iconic Nike embroidered patches or have dubraes and aglets heat-pressed with initials or favorite numbers. 

As customers become more discerning about improving their performance, treadmill trials will also be offered to test shoes prior to purchase. Nike Delhi will house products dedicated to performance such as Vaporfly and Alphafly shoes that are worn by Nike athletes like Shelly-Ann Fraser Price, Mo Farah, and Eliud Kipchoge. 

Tarundeep Singh, Senior Director Nike Stores, Southeast Asia, and India said, “Nike Delhi is a meeting point of sport, culture, youth, and style. The store has been thoughtfully redesigned to bring the best of innovations for fitness enthusiasts, serve women better, create more opportunities for kids to get active, and offer a seamless end-to-end consumer experience to our members.

Anand S Ahuja, Founder, and Chairman of Camp India Pvt. Ltd. said, “Nike Delhi has been the capital’s premiere destination for sports lovers. In our 15th year of operation, we are creating a space that will encourage Nike loyalists to express themselves more whether it is through dance fitness, running, yoga, basketball Nike (M) maternity collection, sneakerheads, or through Nike By You customization, at the same time bring together this community and serve them in a personal way.

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