Nokia has entered into a partnership with e-commerce major Flipkart to introduce its smart TVs in the Indian market. This partnership marks the smartphone maker's foray into consumer durables space.
With this strategic partnership, Flipkart will use the Nokia brand for smart TVs in India, a global first for the brand in the TV category.
The company statement stated, “Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate the manufacturing and distribution of the Nokia branded smart TVs, while managing the end-to-end go-to-market strategy.”
Various phone companies have added smart TVs to their product portfolio, including players like Samsung, Micromax, Intex, Xiaomi, Motorola and OnePlus.
Adarsh Menon, Senior Vice President and Head (Private Brands, Electronics and Furniture), Flipkart, said, “Nokia is a globally popular technology brand and enjoys immense brand recall, so we're excited to start this journey with them to extend the brand into a fast-growing product segment.”
Nokia smart TVs will be featuring audio powered by JBL's sound program.
Vipul Mehrotra, Vice President Brand Partnerships, Nokia, stated, “Today marks the start of an exciting new chapter for the Nokia brand in a new category. Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded smart TVs accessible and affordable to many.”