D2C personal care brand Pilgrim onboarded Kalki Koechlin as the ambassador for their French Vinothérapie range. The vegan brand bringing native beauty traditions from around the world brings red vine extracts from Bordeaux, France for this range. Kaiki carries a lineage from France and has partnered with the brand expressing her strong connection with the beauty secrets of the country.
Pilgrim launched their Vinothérapie range back in 2021. The premium range with Red Vine Extracts exclusively derived from Bordeaux, France offers 8 SKUs in the face care category. The range includes powerful actives like Retinol, Vitamin C, and Hyaluronic Acid alongside the key ingredient, red vine extracts and offers effective anti-aging and skin-nourishing properties. Kalki, a firm believer in embracing beauty inside out strongly connects with these offerings empowering people to celebrate their natural beauty. The range brings in 25 percent of revenue to the brand and has sold over 3L units in the past year.
Gagandeep Makker, Co-founder, Pilgrim said,” We are ecstatic to join hands with Kalki Koechlin for our “Vinothérapie range” that brings beauty secrets especially sourced from Bordeaux, France. At Pilgrim, we aim to bring the most authentic and unique ingredients from around the world to our consumers in the Indian market. With this particular range, we want to make our consumers experience the beauty secrets of French skincare right at their doorsteps. We are super excited to have Kalki on board as her belief in achieving holistic beauty truly aligns with our ethos and brand values.”
A beauty and personal care brand that turned 3 this year has witnessed massive growth in the past year. Pilgrim launched 50+ SKUs this year and saw 6X consumer growth during the last 12 months. The brand achieved its yearly ARR target of Rs 120 crore a quarter in advance and eyes to close the year with 8x growth in revenue.