R for Rabbit Collabs with Shriya Saran, Unveils Baby Care Range
R for Rabbit Collabs with Shriya Saran, Unveils Baby Care Range

D2C baby products brand R for Rabbit has announced its collaboration with Drishyam 2 actress Shriya Saran to promote its newly launched Pure and Beyond baby care range. The brand launched its ad campaign with Shriya Saran to highlight the importance of Safety and Purity when parents choose baby care products.

The struggle to give safe and quality products to your babies is a concern for every new parent. To ease these skeptical thoughts, R for Rabbit baby products brand encompasses a new campaign titled #ChoosePurity backed by science'.

On-boarding the Bollywood actress Shriya Saran, a mother of a two-year-old daughter shares her apprehension about trying something new on her baby's skin. However, her experience of using R for Rabbit's Pure and Beyond baby care range has been extremely satisfactory and she is happy to give her baby the purest products to ensure the healthy development of her baby.

R for Rabbit’s newly launched Pure and beyond range includes bathing care and skin care products having baby soap, body wash, shampoo, powder, cream, lotion, and baby oils developed using handpicked plant-based ingredients such as Oatmeal and Lavender as base ingredients. The Pure and Beyond Range ensures a balanced pH value of 5.5 and is free from harmful chemicals and toxins like paraben, silicone, phthalate, and petroleum for utmost baby safety.

Kunal Popat, Founder, R for Rabbit said, "R for Rabbit is known for developing innovative, quality and safe products for babies and kids. We truly envision meeting our end consumers' needs by giving them high-quality products. Driving our brand values to every new parent, our new campaign ‘Choosepurity' aptly signifies our loyalty to consumers. We believe that Shriya Saran, one of the leading Indian actresses and a wonderful mother, resonates beautifully with our newly launched Pure and Beyond range. We take huge pride in announcing our collaboration with her, as this journey will significantly strengthen our brand messaging across India. The campaign is well-versed in upgrading the brand identity of R for Rabbit. With this, we inspire the new-age parents to choose only safe and quality baby care products."

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