R for Rabbit Strengthens its Baby Care Segment with the Launch of 'Pure and Beyond'
R for Rabbit Strengthens its Baby Care Segment with the Launch of 'Pure and Beyond'

Reinforcing its presence in the baby care segment, Indian D2C baby product brand R for Rabbit recently introduced a new array of baby care products under the name 'Pure and Beyond'. 

With a strong commitment to safety and quality, the company launched an exclusive range that includes baby cream, lotion, soap, body wash, shampoo, baby powder, and baby oils. Developed using handpicked organic plant-based ingredients such as Oatmeal, Lavender, Coconut, Almond, and Avocado; the brand brings the purest form of baby care products to nourish the baby's skin with all-natural ingredients.

With this recent addition, the company aims to bring the purest baby skincare range made with unmatched quality and ingredients that are entirely safe and suitable for all babies' skin types. With the core philosophy of "Purity of Nature, Backed by Science", R for Rabbit is naturally sourcing plant-based ingredients to make the products pure and backing them with numerous tests and extensive research to ensure baby’s safety.

Kunal Popat, Founder, R for Rabbit, said, "The Pure and Beyond range is extremely special to us. Great skincare for babies is crucial because they don't develop a full skin barrier until around two years of age. This makes their skin extremely delicate and much more prone to irritation and dryness. The 'Pure and Beyond' range is something we have been developing for a while now. It's made with natural, chemical-free ingredients and will cause no toxicity to the baby's skin. We love the outcome and are extremely excited to finally share it with our consumers.

The newly launched skincare range 'Pure and Beyond' is curated with natural and soothing ingredients for delicate baby skin. Bringing purity at par, these products have nourishment properties, leaving the baby's skin soft and protected. Dermatologically tested and recommended by pediatricians, the entire range ensures a balanced pH value of 5.5 and is free from harmful chemicals and toxins like paraben, silicone, phthalate and petroleum. Consumers aspiring for international quality and comfort for their little ones can completely rely on this range as the products are completely safe and healthy for their baby's skin.

With a pan-India presence, R for Rabbit offers a diverse range of baby products, including Baby Gear, Ride-Ons, Nursing, and Feeding Range, Activity and Bathing toys, Diapers range, baby grooming kits, and many more. In addition, the company raised funding of Rs 40 crore from a Private Equity firm, Xponentia Capital Partners in the year 2021. It has expanded its presence in the middle-east and is planning to expand in Nepal and Bhutan. 

The newly launched baby skincare products are priced in the range of Rs 149 onwards and will be available on various e-commerce channels, R for Rabbit's website, and in 100+ premium stores in the offline channel.

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