Rage Coffee Expands Product Portfolio, Unveils Easy-to-Make Coffee Sachets
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Rage Coffee Expands Product Portfolio, Unveils Easy-to-Make Coffee Sachets

Rage Coffee, a Delhi-based caffeine innovation FMCG company that manufactures, markets, and distributes innovative packaged caffeine-related products, has announced the launch of its 20 ml coffee sachets. 

The innovatively mobile packaging takes scanty space and spreads happiness through a cup of delicious filter coffee laced with 200 mg of caffeine, which provides an instantly electrifying effect to your senses. With a stronger and smoother concoction that has a 10X concentration of caffeine and no bitterness, it will just take three easy steps to prepare a piping hot cup of coffee.

The easiest and most convenient way to sip your favorite beverage includes taking your mug and pouring out all the filter coffee concentrate from the 20-ml sachet into the mug. The second step entails adding hot milk to the mug, mixing it well with the concentrate, and adding some sugar if needed. The third and final step consists of pouring the concoction of milk and coffee back and forth from one mug to another to achieve a dreamy layer of froth. Voila! Your delightful cup is ready to fuel your day. The rich and aromatic coffee sachets come packed in an elegantly styled box that has five servings of 20 ml sachets. 

Bharat Sethi, Founder, and CEO of Rage Coffee said, “Our brand is consumer-backed to the core by our beloved Ragers; therefore, our main objective is to always bring new ideas to the table that can excite them. Our new coffee sachets are for every coffee lover around the country who craves a powerfully caffeine-stocked cup of creamy coffee on the go. It is the easiest and most convenient way to enjoy a cup of caffeinated bliss in just three easy steps. We couldn’t be more excited about this launch, and we are looking forward to developing even more innovative products for our customers this year.” 

Rage Coffee, being one of the fastest growing FMCG brands in the country, also made an entry into the healthy snacking segment recently with the launch of three exciting new snacks – Coffee Peanut Bars, Caffeine Almond Bars, and Chocolate Oats Cookies. These products provide consumers with apt options in the healthy snacking category as all of them are gluten-free, crafted with natural premium ingredients, and contain no preservatives or colorants. These snacks are very handy and have been created for the fitness age where they can be consumed on the go.

Rage Coffee is India’s first 100 percent plant-powered coffee infused with 6 plant vitamins. Made using 100 percent Arabica beans sourced from some of India’s most renowned plantations, Rage Coffee is the tastiest way to seize the day and comes in 9 exciting flavors Caffeine based bars, and cookies. One of the fastest-growing FMCG brands in India, the company is backed by ace Indian cricketer Virat Kohli.

 
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[Funding Alert] GRM Overseas Plans Rs 136.5 cr Fund-Raise to Expand 10X Brand in India
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[Funding Alert] GRM Overseas Plans Rs 136.5 cr Fund-Raise to Expand 10X Brand in India
 

GRM Overseas, a prominent exporter of Indian basmati rice and a leading player in India's food FMCG sector, has announced its board's approval for a fund-raise of Rs 136.5 crore through the issuance of share warrants. These warrants, priced at Rs 150 each including a premium of Rs 148, will be allotted on a preferential basis to 33 promoters and non-promoter investors.

The raised funds are earmarked for expanding the "10X" brand within India, aiming to strengthen GRM Overseas's position as a comprehensive food FMCG product company. Additionally, the capital will support strategic initiatives such as exploring inorganic growth opportunities through mergers, acquisitions, and enhancing operational capabilities. These strategic moves may be executed directly by the company or through its subsidiaries and joint ventures.

Investors participating in this fund-raise include Atul Garg (Promoter), Forbes EMF, Singularity Equity Fund, and Nikhil Vora HUF, among others.

Atul Garg, Chairman and MD, GRM Overseas said, “The fund-raise will boost the market competitiveness and product range of the company. This is a crucial fund-raise which will drive our initiatives to explore future inorganic growth opportunities and enhance operational capabilities. Our company is now poised to strengthen its position in the food FMCG space. The confidence reposed by marquee investors will take GRM into next league of growth opportunities. The 10X brand has been at the forefront of bringing innovative products in the Food FMCG space in India. We will continue to invest in our brand, distribution, operational capabilities and look out inorganic opportunities in Newage D2C brands."

 

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Retail India News: Anushka Khanna Unveils Vibrant Summer Line 'To Dye For'
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Retail India News: Anushka Khanna Unveils Vibrant Summer Line 'To Dye For'
 

Anushka Khanna, the Mumbai-based designer renowned for her vibrant use of color and intricate prints, has launched her latest summer collection, 'To Dye For'. This collection celebrates the essence of everyday beauty and the transformative power of color in our lives.

'To Dye For' is a kaleidoscope of rich hues and captivating prints inspired by the vibrant streets of Mumbai and the diverse flavors of Indian daily life. From the warmth of marigold yellow to the zest of haldi orange, each piece in this collection reflects Anushka Khanna's signature style of blending traditional craftsmanship with contemporary design.

"In 'To Dye For,' I aimed to capture the beauty of color that surrounds us daily. It's about celebrating the joy of vibrant hues and how they can enrich our everyday experiences," said Anushka Khanna about her latest collection.

The collection showcases Anushka Khanna's meticulous attention to detail with intricate embellishments like mirrorwork, sequins, and iridescent beads, crafted using traditional artisanal techniques. Each piece embodies the brand's commitment to exceptional craftsmanship and whimsical charm.

'To Dye For' invites fashion enthusiasts to embrace vibrant colors and captivating prints in their daily lives, reinforcing Anushka Khanna's philosophy that beautiful clothes should be enjoyed beyond special occasions.

 

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[Funding Alert] EUME Bags Rs 15 cr in Pre-Series A Funding for Expansion in India's Premium Luggage Sector
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[Funding Alert] EUME Bags Rs 15 cr in Pre-Series A Funding for Expansion in India's Premium Luggage Sector
 

EUME, India’s top functional luggage brand, has announced securing Rs 15 crore in Pre-Series A funding, led by prominent investor Ashish Kacholia, who contributed 80 percent of the total amount, with Kennis Ventures acting as the strategic advisor. This investment underscores strong confidence in EUME's mission to innovate as a homegrown brand, elevate Indian brands globally, and compete alongside international counterparts.

Recognized for its versatile product lineup encompassing luggage, backpacks, vegan handbags, and the pioneering Massager Backpack, EUME plans to utilize the funding to enhance brand visibility through targeted digital marketing campaigns and strategic partnerships. The capital infusion will also fortify working capital, supporting operational efficiency and enabling team expansion to attract top talent for continued innovation. Furthermore, a portion of the funding will bolster offline retail presence and integrate cutting-edge technology to maintain leadership in industry innovation.

With Indians increasingly embracing travel, reflected in a record 97 million passengers passing through Indian airports in the first quarter of 2024, there is a burgeoning demand for premium travel essentials. EUME aims to capitalize on this trend by offering affordable luxury through its range of innovative, multi-purpose accessories tailored for daily commuters, global travelers, and families.

Naina Parekh, Founder of EUME said, "Our vision for EUME extends beyond establishing a brand; we aspire to become a household name synonymous with top-tier quality, impeccable design, affordability, and style. Our objective has always been to create a comprehensive travel ecosystem with our assortment of travel luggage, backpacks, and accessories, all crafted with a commitment to excellence. This latest funding infusion not only strengthens our market standing but also underscores confidence in India's burgeoning travel and lifestyle sectors. With this support, we are committed to continual innovation and expansion, setting new benchmarks in the travel and lifestyle arena."

Pranay Parekh, Co-Founder of EUME added, "As we analyze market dynamics and consumer behavior, our robust sales strategy aims to capture a larger market share and foster substantial growth. With the Pre-Series A funding, we are well-positioned to scale operations and penetrate new markets effectively. Our data-centric approach ensures that we remain responsive to evolving customer preferences while maintaining our steadfast dedication to quality and innovation. We are excited about the prospects ahead and confident in achieving significant milestones in the years to come."

Ace investor Ashish Kacholia commented, “Our investment in EUME underscores our strong belief in the company's value proposition of delivering stylish, premium products at compelling prices for today’s discerning consumers. EUME's highly functional product range has earned them a prominent place among leading retailers, aligning with our strategy of supporting promising challenger brands showing exceptional potential early in their growth trajectory. With a unique founding team, we are confident in their ability to drive profitable growth and look forward to supporting their journey towards sustained success.

EUME recently introduced a premium travel luggage collection, including India's first 100 percent aluminum luggage, alongside a variety of stylish designs offering customization options. Looking ahead, EUME aims to target major metropolitan areas as well as Tier I and Tier II cities. The brand's plans for 2024 include launching its inaugural flagship store, marking a significant milestone in its expansion strategy.

 

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Aulerth Unveils Altruist Kada Bracelet by JJ Valaya, Supports Girls' Education in Rural India
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Aulerth Unveils Altruist Kada Bracelet by JJ Valaya, Supports Girls' Education in Rural India
 

Aulerth, India's first multi-designer house for couture-inspired, consciously crafted jewelry, is excited to launch the Altruist Kada Bracelet. This new creation, designed by JJ Valaya, embodies the powerful concept of "Towards Selfless Service" and serves as a beautiful reminder of the impact of giving to others. By incorporating retail and India keywords, this launch targets socially conscious consumers who value purpose-driven products.

In a world where personal success often takes precedence, the Altruist Kada Bracelet emphasizes the significance of selfless service. Inspired by the Sikh community's ethos of giving back, this piece of jewelry aims to remind wearers of the enrichment that comes from helping others.

Aulerth has partnered with CRY (Child Rights and You) for the "Towards Selfless Service" initiative. With each sale of the Altruist Kada Bracelet, priced at Rs 3,500, Aulerth will donate Rs 1,500 to CRY. This contribution will empower three underprivileged girls in rural India to resume their education.

Vivek Ramabhadran, Founder and CEO of Aulerth stated, “Our growing community at Aulerth is passionate about making a positive change to the world we live in. Along with our community, we wish to create a reminder of this simple and powerful thought – ‘Selfless service gives our lives more meaning.’ And beyond the symbolism, there’s a direct opportunity to make a broader difference - to educate and empower girl children by joining hands with CRY.

JJ Valaya remarked, “The Altruist Kada Bracelet is a labor of love. It fulfills a long-time desire to create something meaningful using the iconic Valaya Shifting Leaves Chevron. This beautiful ornament combines the strength of steel and the warmth of brass, creating a blissful harmony. This unique blend evokes a powerful new sentiment and is destined to be a treasured wrist accessory while capturing many hearts. We are thrilled to continue our ongoing creative journey with Aulerth for the last several years. What truly makes this project special is its partnership with CRY, one of India’s most incredible NGOs."

Puja Marwaha, CEO at CRY said, “In India, a staggering 13 million girls under 19 are married, and 29 percent of them are forced to leave school. Early marriage is a critical issue holding back our nation's potential. Another 12 million girls are pressured into child labor when they should be learning. These numbers can change. Organizations like CRY, with their 45 years of relentless work, and Aulerth, with their commitment to social good, are coming together to make a difference. I'm thrilled to announce this special partnership! Aulerth is launching a beautiful jewel designed by JJ Valaya – The Altruist Kada Bracelet. The funds raised will directly empower girls in rural India by helping them return to school. By supporting this initiative, you can be a part of the solution. Together, we can empower every girl child in India.

The Altruist Kada Bracelet features a unique layering of brass on steel, meticulously outlined with the Valaya Shifting Leaves Chevron pattern. Brass, chosen for its symbolic meaning, represents purity, abundance, positivity, and dependability.

The launch event for the Kada Bracelet took place at Olive Kitchen and Bar in Delhi on June 18, 2024. The evening was attended by JJ Valaya, influencers, media personnel, and top change-makers from the corporate world. The event celebrated the "Towards Selfless Service" initiative, bringing together supporters for a meaningful cause.

 

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Retail India News: Zed Black Introduces Orva: A Direct-to-Consumer Brand
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Retail India News: Zed Black Introduces Orva: A Direct-to-Consumer Brand
 

Zed Black, the leading brand under Mysore Deep Perfumery House (MDPH), has recently introduced its latest Direct-to-Consumer (D2C) venture, Orva.

Orva is dedicated to serving the home and hygiene sector by offering a diverse range of vegan products. These include essential oils, reed diffusers, handwash, air fresheners, and more, all slated for release within the current fiscal period.

This D2C brand promises an array of fragrant offerings. For instance, the Orva hand wash line features four distinct fragrances: Pineapple, Mandarin Orange, Neem and Lemon, and French Aqua. Additionally, the vaporizer oil collection boasts scents such as Bergamote, Jasmine, Sandal, Lemongrass, Rose, and Lavender. For those seeking aromatic accents, Orva presents reed diffusers available in fragrances like Apple, Cinnamon, Jasmine, and Citronella.

Our new product lineup caters to the increasing demand for eco-friendly and vegan options in the home and hygiene segments with the biggest range of affordable luxury fragrance offerings. We are optimistic about our growth prospects for FY25. With our new product categories and a strong focus on market trends, we are confident in achieving our revenue targets by continuing to invest in product development, expanding our distribution channels, and strengthening our brand presence in key markets across the globe,” said Ankit Agrawal, Director, MDPH and Zed Black.

Orva products are set to be conveniently accessible through its newly launched online platform, OrvaHome.com, as part of Zed Black's strategic initiative to expand its digital presence.

We are also focused on expanding our international footprint, intending to export to 100 countries. With an ambitious target to reach a top line of Rs 1,000 crore by financial year (FY) 2027, Zed Black is leveraging its three main growth drivers Agarbatti & Dhoop category, puja essentials and hygiene category,said Anshul Agrawal, Director, MDPH and Zed Black.

With a vast network of 3,500 authorized distributors and 34 depots spread across India, Zed Black has established a strong foothold in the market. The brand enjoys a widespread presence, with its products available at over 750,000 retail outlets nationwide. Additionally, Zed Black exports to more than 40 countries, with ambitious plans to extend its global reach to 100 countries. In pursuit of its financial objectives, Zed Black aims to achieve a top-line revenue of Rs 1,000 crore by FY27, with a specific focus on enhancing revenue from the home and hygiene segment. The company has demonstrated consistent growth, with a 13 percent increase in revenue reported in FY23 and a further 14.2 percent growth in FY24.

Mysore Deep Perfumery House (MDPH), the parent company of Zed Black, specializes in agarbatti manufacturing, offering a diverse range of incense sticks and dhoop products. With a presence in over 40 countries, MDPH operates from its expansive 9,40,000 sq. ft. manufacturing facility in Madhya Pradesh, comprising five factories. The company's production capacity exceeds 3 crore incense sticks per day, underscoring its commitment to meeting global demand while maintaining high-quality standards.

 

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Retail India News: New Sustainable Lifestyle Brand 'Jodoh' Announces Its Official Launch
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Retail India News: New Sustainable Lifestyle Brand 'Jodoh' Announces Its Official Launch
 

Jodoh, a new entrant in the sustainable lifestyle brand arena, has recently announced its official launch. The brand, whose name translates to 'partner,' underscores its commitment to fostering strong relationships with its partners. Jodoh embodies a genuine design ethos rooted in ethical, environmental, and cultural consciousness.

Jodoh is dedicated to crafting spaces that not only exude beauty but also contribute to a brighter future. The brand's philosophy revolves around the seamless integration of design and purpose, emphasizing handcrafted conscious designs. This commitment is reflected in the use of natural materials such as rattan, pandan, and water hyacinth, sourced sustainably. All designs are brought to life by global master craftsmen, empowering communities and upholding ethical work standards.

"The design industry is witnessing a heartening shift towards conscious design practices. This belief is at the core of everything we do at Jodoh. Using natural materials and indigenous cultural practices is the foundation upon which we build our philosophy. We strive to build a better today so that more spaces tomorrow can be filled with pieces that represent good in the world,” said Rupika Harshwardhan, Founder, Jodoh.  

Jodoh's debut collection presents an enchanting array of handcrafted pieces, each imbued with generations of craft techniques that celebrate nature's elegance and cultural heritage. The collection features accent furniture like stools, bistro chairs, barstools, counter stools, and recliners, alongside gifting trays, organizers, boxes, planters, and magazine holders. Every piece is meticulously handcrafted, ensuring that each item narrates a story of cultural richness and sustainable practices.

Jodoh extends its partnership ethos beyond its suppliers and artisans, seeking collaboration with individuals who share a commitment to conscious consumerism. The brand believes that every purchase is an opportunity to contribute to a more sustainable future.

Jodoh's pledge is simple: to offer heirloom pieces crafted with care for both people and the planet. With Jodoh, each element, from raw materials to finished products, narrates a tale of conscious design, ethical practices, and timeless aesthetics. In a Jodoh piece, customers will discover not only beauty but also a reflection of their values and a dedication to a brighter tomorrow.

Jodoh invites everyone to join its journey towards creating a world where design and sustainability harmonize effortlessly. 

 

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Retail India News: Mocemsa Fragrances Targets Strong Expansion in Offline and Airport Retail
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Retail India News: Mocemsa Fragrances Targets Strong Expansion in Offline and Airport Retail
 

Renowned Indian fragrance brand Mocemsa is set for a significant expansion drive in the current fiscal year. Known for its exceptional fragrances and formulations, Mocemsa will focus on expanding its presence in shop-in-shop retail outlets and airport stores, alongside its ongoing digital expansion efforts. This strategic move aims to bolster brand visibility, elevate customer experience, and establish a strong multi-channel presence.

India boasts a vibrant fragrance industry with a rich history of perfumery, coupled with a burgeoning consumer base that seeks distinctive and high-quality scents. Mocemsa's entry into the Indian market offers fragrance enthusiasts across the nation an opportunity to experience the brand's unique approach to perfumery. As discerning Indian consumers increasingly prioritize premium fragrances, Mocemsa's original formulations and commitment to excellence present a compelling choice for those in search of luxurious and long-lasting scents.

"We are excited to bring Mocemsa to a larger base of customers using phygital strategy. Our perfumes are more than just scents; they are a reflection of India's rich heritage and culture. With this expansion, we look forward to sharing our unique fragrances with a wider audience, offering them a truly luxurious and unforgettable olfactory experience,” said Paarth Malhotra, Co-Founder and Manager, Mocemsa. 

Mocemsa's expansion efforts coincide with a growing demand for premium fragrances in India, where consumers increasingly seek luxurious scents crafted with the finest ingredients. The brand currently boasts a presence in 75 Lifestyle stores across India and key airport locations, including Delhi Duty-Free T3, Delhi Domestic Airport T1, Delhi Domestic Airport T2, Delhi Domestic Airport T3, Goa's airports, Lucknow Domestic Airport, Hyderabad Duty-Free International Terminal, Kannur Duty-Free International Arrivals, and Mumbai Duty-Free T2. Travelers passing through these airport locations will be introduced to the brand, further elevating its stature and global outreach.

In addition to its physical retail expansion, Mocemsa has forged partnerships with leading online retail platforms such as Amazon, Flipkart, Nykaa, Myntra, Shoppers Stop, and Oh that Natural, ensuring convenient access to its exquisite fragrances across India. Leveraging the extensive reach of these e-commerce platforms, Mocemsa aims to make its perfumes easily accessible to a wider audience. The brand's retail store format is designed to provide customers with a luxurious and immersive fragrance experience, with each store featuring elegant displays showcasing Mocemsa's exquisite perfumes.

Mocemsa's foray into offline retail spaces underscores its commitment to bringing premium fragrances to a broader audience in India. Each perfume is meticulously crafted by Mocemsa's in-house perfumers, led by Pulkit Malhotra, using the highest quality ingredients and adhering to strict international standards, including 100 percent IFRA compliance and cruelty-free practices. This unwavering dedication to authenticity and quality ensures that every Mocemsa fragrance embodies the brand's ethos of luxury, sophistication, and authenticity.

 

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Retail India News: Stovekraft Launches 'Electra': The Ultimate Electric Pressure Cooker by Pigeon
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Retail India News: Stovekraft Launches 'Electra': The Ultimate Electric Pressure Cooker by Pigeon
 

Stovekraft, a leading kitchen appliances manufacturer in India has rolled out 'Electra', the groundbreaking electric pressure-cooking system under its Pigeon brand. Engineered to elevate your culinary journey with convenience, efficiency, and safety, Electra promises to redefine cooking experiences in Indian households.

The Electra-Electric Pressure Cooker System boasts features tailored to meet consumer demands, ensuring consistent and perfect results with every use. Its 'No-Monitoring Needed Functionality' enables users to multitask, while the 'Auto-Off feature' prioritizes safety. Unlike traditional pressure cookers, Electra operates silently without whistle noise, eliminating common disruptions. The 'Delay Function' empowers users to schedule cooking in advance, maintaining food freshness and flavor. Moreover, the 'Keep Warm' mode preserves meals at the ideal serving temperature until ready to serve, enhancing convenience.

Rajendra Gandhi, Managing Director, Stovekraft said, “With Electra, we are setting a new benchmark in kitchen innovation. This cutting-edge appliance is not just about convenience; it is about transforming the culinary landscape in Indian homes. Electra epitomizes our relentless pursuit of excellence and our commitment to empowering consumers with state-of-the-art technology that enhances their cooking experience.” 

Nanda, Chief Marketing Officer, Stovekraft stated,Electra is more than a product; it is a paradigm shift in kitchen technology. By combining unprecedented convenience with versatile functionality, Electra is poised to redefine home cooking. We are confident that this innovation will inspire users to explore their culinary potential and create delightful homemade meals effortlessly.”

Electra boasts a diverse range of cooking modes, including pressure cooking, slow cooking, steaming, sautéing, and baking, catering to a wide array of dishes, from hearty stews to delicate desserts. Its user-friendly smart touch interface further enhances usability, enabling users to select cooking settings, adjust temperature and pressure levels, and monitor cooking progress in real time. Even novice cooks can achieve professional-level results with confidence and ease.

Originating from kerosene wick stoves in 1994, Stovekraft has expanded its offerings to include over 1000 products across brands such as Pigeon, Gilma, Black & Decker, and Pigeon LED. With a turnover exceeding Rs 1000 crore, the company has established a nationwide presence through 600 distributors, 75,000+ retail touchpoints, 150 company-owned Pigeon Exclusive retail stores, and 60 Exclusive GILMA stores. Stovekraft's global reach extends to 14 countries, including the USA, Middle East, and Africa, where it serves esteemed clients like Walmart and Big Lots.

 

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[Funding Alert] Zepto Bags $665 mn to Expand Store Count to Over 700 by March 2025
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[Funding Alert] Zepto Bags $665 mn to Expand Store Count to Over 700 by March 2025
 

Quick commerce platform Zepto has raised $665 million in a funding round led by existing investors Glade Brook, Nexus, and StepStone, with participation from Goodwater and Lachy Groom. New investors, including Avenir, Lightspeed, and Avra Capital, also joined the round, bringing Zepto's valuation to $3.6 billion. This funding comes just nine months after Zepto secured $235 million at a $1.4 billion valuation.

Zepto plans to expand its store count to 700 by March 2025. The company's gross merchandise value (GMV) has increased year-on-year to over $1 billion, and around 75 percent of its stores were fully EBITDA (earnings before interest, taxes, depreciation, and amortization) positive as of May 2024, the statement said.

We plan to continue operating with fiscal discipline as we scale from 350 stores to 700 stores by reinvesting the capital generated from mature stores back into the business,” said Aadit Palicha, Co-Founder and Chief Executive, Zepto.

The company plans to use the funds to enter new categories, expand initiatives like Zepto Pass, and recruit top talent across various teams.

The most exciting part about this next phase of Zepto’s journey is the major new projects that will 10X the customer experience, from launching new categories to expanding initiatives like Zepto Pass. To build out this roadmap, we plan to hire top talent across engineering, product, growth, finance, operations, and category management,” said Kaivalya Vohra, Co-Founder and Chief Technology Officer (CTO), Zepto.

Currently, all major quick commerce players—including Zomato’s Blinkit, Swiggy Instamart, Zepto, and Tata-backed BigBasket—are exploring the delivery of high-value electronics and white goods such as mobile phones, air conditioners, and washing machines. This move is expected to increase their average order value (AOV) and enhance profitability.

This funding round also marks the debut of Avra Capital, a growth equity fund founded by Anu Hariharan, the former Managing Director of Y Combinator’s Continuity Fund. Zepto is Avra Capital's first global investment.

 

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Retail India News: FootSecure India Ventures into Prescription Footwear Manufacturing
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Retail India News: FootSecure India Ventures into Prescription Footwear Manufacturing
 

FootSecure, a Bangalore-based healthcare start-up, specializing in podiatric medicine and wound care, has introduced a state-of-the-art custom footwear manufacturing unit. Supported by the Karnataka Institute of Endocrinology and Research, this venture aims to revolutionize foot care by providing tailored solutions for various foot conditions, thereby reducing amputation rates through timely intervention and care.

According to Allied Market Research, the global diabetic footwear market was valued at $5.8 billion in 2020 and is projected to reach $14.2 billion by 2031, with a CAGR of 7.9 percent from 2022 to 2031. The rise in the market for therapeutic and custom pedorthic footwear is driven by the increasing prevalence of chronic diseases like diabetes, arthritis, and plantar fasciitis, as well as advancements in medical technology.

Founded in 2018, FootSecure has focused on making quality podiatric services affordable and accessible. The new custom prescription footwear manufacturing facility in Bangalore marks a significant milestone for the start-up.

Dr. Sanjay Sharma, Co-Founder of FootSecure said,Today, there is little to no awareness about Podiatry as a specialised medical science and there is even lower awareness about therapeutic footwear. There are tens and thousands of Diabetic / Medical / Ortho Footwear available in the market, which do not necessarily meet the therapeutic standards, and cause more harm than good. For example, a lot of people believe that the softer the soles, the better the footwear. However, that is a myth. What a lot of patients need is an insole, which is hard enough to correct the foot position and the gait and withstand the body weight. Similarly, in the case of a pathological foot, standard off-the-shelf footwear doesn’t work in protecting the feet, giving stability, or preventing any injuries. A unique foot requires bespoke footwear. That is where therapeutic or prescription footwear comes into play.”

As a phygital platform, FootSecure offers diagnosis, treatments, and surgeries for over 300 foot and ankle conditions, including chronic wounds and sports injuries. The launch of the prescription footwear facility aligns with FootSecure's mission to integrate specialized foot health solutions. Dr. Sharma expressed excitement about this advancement and gratitude towards the Karnataka Institute of Endocrinology and Research for their support. He highlighted the potential of well-designed prescription footwear to reduce pain, improve healing, and enhance mobility and quality of life for patients.

Sanjay Sharma added, “We are thrilled to launch our prescription footwear manufacturing unit, which represents a significant step forward in our mission to provide tailored foot care solutions. We are also truly grateful for the support of the Karnataka Institute of Endocrinology & Research institute for their trust in our venture. I truly believe that good quality, affordable, and well-designed prescription footwear can not only help reduce pain and improve healing but can also help enhance mobility and drastically improve the quality of life of patients with various foot conditions. Our next step towards making these products truly accessible to all is the launch of our application which will allow clinicians to upload clinical parameters for making custom footwear. Our investment in this initiative reflects our commitment to innovation and excellence in podiatric care.”

With an initial investment of Rs 30 Lakhs, the facility offers custom-designed footwear based on the pathology and biomechanics of the foot, ensuring stability, injury prevention, and comfort. The current range includes six models, with options for both men and women, starting from Rs 2000. Advanced customizations cover the outer sole, midsole, insole, and uppers, catering to patients with various foot conditions. The facility has a capacity of up to 300 pairs of custom footwear per day.

Patients need to visit FootSecure centers in Bangalore to order custom footwear. However, by September, FootSecure plans to launch an app allowing clinicians nationwide to upload clinical parameters for creating custom footwear. Additionally, FootSecure offers digital solutions like Wound360 and Foot360, which provide guidelines and support for comprehensive foot health and wound care management.

Looking ahead, FootSecure aims to expand into new geographies, introduce innovative products and services, and establish India’s first dedicated podiatry hospital by 2025

 

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Retail India News: Beauty by BiE Unveils Peach Sunrise and Vanilla Sorbet Bodycare Line
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Retail India News: Beauty by BiE Unveils Peach Sunrise and Vanilla Sorbet Bodycare Line
 

Beauty enthusiasts everywhere are in for a treat as Beauty by BiE, a leading skincare brand has announced the launch of its newest collections – Peach Sunrise and Vanilla Sorbet. These two sensational lines promise to transform everyday routines into luxurious spa-like experiences right in the comfort of one's home.

Renowned for its innovative approach to skincare, Beauty by BiE has curated these collections to offer a complete bodycare regimen. Each trio includes a rich body wash, a gentle scrub, and a transformative lotion, ensuring a comprehensive skincare routine that leaves skin feeling refreshed and rejuvenated.

Queenie Singh, the Founder of Beauty by BiE stated "At Beauty by BiE, we believe that every day can be extraordinary. With Peach Sunrise and Vanilla Sorbet, we're bringing spa-worthy experiences right into your bathroom.”

Celebrity Aesthetician and BBB's Skin Guru, Dinyar Workingboxwalla added,Our new body is crafted with cutting-edge ingredients and pure indulgence in mind. From the invigorating scents to the transformative results, we want you to feel reborn every time you step out of the shower. It's more than just clean beauty, it's a reinvention ritual."

Peach Sunrise, infused with real peach, aloe vera, and trehalose, offers a revitalizing escape. The invigorating body wash cleanses deeply, while the gentle body scrub buffs away dullness, leaving you with a radiant glow. Complete the experience with the transformative body lotion, enriched with hyaluronic acid and niacinamide, for luminous, even-toned skin.

Vanilla Sorbet is a decadent delight, blending antioxidant-rich vanilla, glycerin, and aloe vera. The dreamy body wash pampers your skin, while the gentle body scrub reveals smoother, brighter skin. Finish with the transformative body lotion, providing 72 hours of intense hydration for irresistibly soft, supple skin.

With meticulous attention to detail and decades of expertise, Beauty by BiE ensures that each product delivers exceptional results. From the invigorating lather of the body washes to the gentle exfoliation of the scrubs to the luxurious hydration of the lotions, the Peach Sunrise and Vanilla Sorbet collections promise to awaken the senses and transform the skin.

 

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Retail India News: The Moon Store Unveils Freeze-Dried Mango and Strawberry Fruit Flavors
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Retail India News: The Moon Store Unveils Freeze-Dried Mango and Strawberry Fruit Flavors
 

The Moon Store, a renowned health food brand has expanded its range of freeze-dried fruits to include mango and strawberry. This summer, both children and adults can relish the juicy sweetness of mango and the tartness of strawberry, whether at home, in the office, or on the go, thanks to their cube-shaped portions and convenient packaging. Free from preservatives and requiring no refrigeration, these freeze-dried fruits boast a shelf-life of two years.

Snacking on the mango cubes aids in replenishing vitamins A and C levels, boosting immunity, improving skin health, and aiding digestion. Meanwhile, the crunchy strawberry cubes are rich in antioxidants and possess anti-inflammatory properties, promoting weight management, regulating blood sugar, enhancing digestion, and preventing cancer.

Packaged snacks and similarly flavored products usually contain added sugars and preservatives for taste and longer shelf life. Those opting for a healthier lifestyle need to cut such items out of their diet, but are faced with the predicament of losing out on essential nutrition. The Moon Store’s freeze-dried fruits are a healthier alternative, providing much-needed vitamins, antioxidants and fiber to boost immunity, restore gut health and improve overall wellness. We are excited about adding mango and strawberry this summer and are very confident that people will enjoy them as much as we do,” said Guruprakash Iyer, CEO, The Moon Store.

Ideal for those seeking natural and delicious snacking alternatives, The Moon Store’s freeze-dried fruits offer versatility in consumption. Customers can enjoy them straight from the pack, include them in their children's snack menu, add them to cereal, use them as yogurt toppings, incorporate them as natural sweeteners in cooking recipes, or blend them into nutrient-rich smoothies. Conveniently, they can be enjoyed without the hassle of peeling, cutting, or refrigerating. Their compact and portable packaging also makes them the go-to health snack for long trips and outdoor adventures.

In addition to mango and strawberry, The Moon Store offers a variety of freeze-dried fruit flavors, including banana, blueberry, custard apple, kiwi, pineapple, pink guava, chikoo, and jamun.

The freeze-dried fruits are available starting at Rs 149 on The Moon Store website.

 

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Retail India News: Clay Craft India Debuts AI-Enhanced Porcelain Tableware Range
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Retail India News: Clay Craft India Debuts AI-Enhanced Porcelain Tableware Range
 

Clay Craft India Private Limited, a leader in the ceramic tableware industry, has launched India's first digitally printed ceramic tableware collection, TEXTURES. This new collection marks a significant advancement for the HoReCa (Hotel, Restaurant, and Café) industry by combining traditional craftsmanship with cutting-edge technology.

Manufactured by Clay Craft India Private Limited, the JCPL brand offers fine porcelain pieces that cater to various tastes and occasions, featuring both classic and modern designs. Utilizing the power of Artificial Intelligence (AI), designers employ machine learning and advanced digital printers to create intricate designs on the porcelain pieces, resulting in unique textured surfaces.

Inspired by natural elements like Ground, Aroma, Soil, and Sway, the TEXTURES collection brings the elegance and grandeur of the Renaissance to modern tableware, enhancing the ambiance of any dining setting.

The launch of the JCPL Porcelain Collection marks a significant milestone for Clay Craft India. TEXTURES is a perfect blend of our legacy in fine porcelain and the innovative use of Artificial Intelligence. This collection represents our ongoing commitment to pushing the boundaries of design and quality. By blending tradition with innovation, we are able to offer tableware that is both timeless and contemporary, meeting the diverse needs of our customers. We are thrilled to offer our customers tableware that combines elegance, durability, and modernity, enhancing every dining experience,” said Deepak Agarwal, Director, Clay Craft India.

The JCPL brand upholds Clay Craft's reputation for excellence and sustainability. Key features of the TEXTURES collection include microwave safety, scratch resistance, high durability, dishwasher safety, lead and cadmium-free composition, antibacterial properties, and thermal resistance. These attributes make JCPL porcelain tableware ideal for the demanding environments of the HoReCa industry.

Committed to environmentally responsible production practices, Clay Craft ensures its products are designed to endure. The TEXTURES collection is backed by a Lifetime Print Warranty*, reflecting the company's confidence in the durability of its prints.

 

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Retail India News: Etchcraft Emporium Debuts 50 Exclusive Bracelets For Men And Women
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Retail India News: Etchcraft Emporium Debuts 50 Exclusive Bracelets For Men And Women
 

Etchcraft Emporium, known for its pioneering instant customization and engraving services, has rolled out its latest collection of 50 men’s and women’s bracelets, aiming to elevate personal style and expression. The new collections are now available both online and in-store, showcasing meticulous craftsmanship and a commitment to quality that redefines personalized fashion with sophistication, elegance, and individuality.

The new bracelet collection showcases meticulously crafted designs made from Grade 316L Stainless Steel with 22kt Gold plating, starting at just Rs 999. From personalized serenity bracelets to stylish hunk bracelets for men, each piece embodies a distinct aura symbolizing strength, positivity, and adventure. Etchcraft’s latest collection aims to accessorize men and women with modern, versatile, and affordable designs suitable for everyday wear.

The newly launched bracelet range includes Personalized Serenity Bracelet & Personalized Dot Bracelet for Women. Additionally, there are options for men as well including Personalized Hunk Bracelet, Mirage Bracelet for Men, and Personalized Barlock Bracelet for Men. 

Raghav Bansal, Co-Founder, Etchcraft Emporium stated, “Our designs epitomize individuality and style, creating accessories that not only enhance appearance but also carry personal significance. We're passionate about creating pieces that not only look great, but also have a deeper meaning and significance to the men who wear them. We're thrilled to be able to share our vision with the world, and we look forward to continuing to push the boundaries of what jewellery can be. Alongside this collection, we're thrilled to introduce 50 new products simultaneously, catering to diverse tastes."

In addition to its online presence, Etchcraft Emporium offers an immersive shopping experience at its outlets, providing customers with the opportunity to explore the collection firsthand. With nationwide delivery available, accessibility and convenience are ensured for all patrons.

The brand’s new product line promises to blend elegance and contemporary allure, offering sophistication that transcends geographical boundaries. As Etchcraft expands into global markets, it aims to redefine luxury shopping through a meticulously designed online platform focused on customer satisfaction.

 

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{Funding Alert} Asaya Beauty Hits $1.5 Mn Mark in Seed Funding
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{Funding Alert} Asaya Beauty Hits $1.5 Mn Mark in Seed Funding
 

Asaya, a leading skincare brand specializing in products for melanin-rich skin, has raised 12 crore (US$ 1.5 million) in seed funding. The funding round was led by OTP Ventures and Huddle Ventures, with additional investments from Eternal Capital.

The newly secured funds will be allocated towards several critical areas. A significant portion will be dedicated to melanin-centric research and the development of products tailored to melanin-specific needs. Additionally, funds will be utilized to expand market reach, with a focus on increasing awareness of melanin skin requirements and product availability across various marketplaces and pin codes.

Founded in September 2023 by Neeraj Biyani (former Co-founder of Paper Boat), Mandeep Bhatia, and Eeti Sharma, Asaya has rapidly expanded its sales and customer base. The brand retails through its website and online platforms like Nykaa, Amazon, Flipkart, Myntra, etc., offering more than 11 products and 23 SKUs. In just over 10 months, Asaya has cultivated a loyal customer base that recognizes the need for targeted products tailored to Indian (melanin-rich) skin.

"Our products have received an overwhelmingly positive response, indicating strong product-market fit for many items in our lineup. This funding will help us go from 20,000 to over 250,000 consumers in the next 12 months. We plan to significantly enhance our communication efforts and service capabilities to provide faster and more informed service to our rapidly growing customer base,” said Neeraj Biyani, Co-Founder, Asaya.

This funding round is part of Asaya’s larger strategy to secure more investments as the company grows. Asaya distinguishes itself in the competitive skincare market by focusing on research and developing effective science-and nature-derived formulations for Indian consumers. Future rounds are planned to support ongoing R&D and product development.

Sanil Sachar, Founding Partner, Huddle Ventures shared, “Consumers today are extremely aware of what works for them and increasingly vocal about their preferences. The truth is that there are not enough products developed with the specific skin care needs of the melanin-rich population in mind. Asaya is bridging the gap in the skincare space in India with robust products, and conversations that will move the needle. The highly experienced team behind Asaya’s first-of-its-kind mission to formulate and make inclusive skincare that’s relevant for our skin tones is what drove us towards backing them. Their data- and consumer-first approach has resulted in the successful reviews and love that Asaya has already garnered.”

Eeti Sharma, Co-Founder, Asaya added, “Historically, skincare has been researched and developed for the lighter skin tones of western markets. It’s no surprise then that the skincare industry falls short in addressing the concerns of darker skin tones and meeting the needs of Indian consumers. We Indians are various shades of brown, and 98 percent of us have melanin-rich skin. And most of us don’t even know that our skin is indeed different.”

In times when the beauty industry is flooded with brands backed by celebrities, Asaya will continue to study, research, invest, and make products tailored to the needs of Indian consumers. In India, the most googled words in skincare are acne, hyperpigmentation, dry skin, etc and the brand is constantly listening and creating melanin-first solutions, especially for Indian consumers,” says Suhail Sameer, OTP Ventures.

 

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{Funding Alert} Go Zero Raises $1.5 Mn in Pre-Series A Funding
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{Funding Alert} Go Zero Raises $1.5 Mn in Pre-Series A Funding
 

Ice cream brand Go Zero has secured $1.5 million in a follow-on pre-Series A funding round which was led by existing investors DSG Consumer Partners, Saama Capital, and V3 Ventures, among others. Notable investors like Arjun Purkayastha also took part in the round.

"I started Go Zero with a simple mission – to make ice creams and desserts healthier and guilt-free for all. The growth that we have seen in the past 12 months has been phenomenal and proves that there is a strong demand for ‘better for you’ ice creams that taste really good," said Kiran Shah, Founder, Go Zero.

Founded by Kiran Shah, Go Zero offers a diverse product portfolio featuring low-calorie, high-protein, and vegan ice creams. The brand has quickly attracted health-conscious consumers seeking alternatives to traditional high-fat, high-sugar ice creams. Shah brings extensive experience from the ice cream industry, having led his family business, Apsara Ice Creams, from 2014 to 2022.

The brand claims to have a presence in 16 cities and over 125 dark stores. It also asserts that Go Zero has become the No. 1 guilt-free ice cream brand on both quick commerce and e-commerce platforms in less than two years since its launch.

"We have become one of the fastest-growing ice cream brands on quick commerce platforms such as Blinkit and Zepto – which I feel are going to become a key channel for the ice cream category as people seek convenience and instant gratification. We will also continue to launch exciting flavours and formats for our consumers throughout the year," Shah added.

In FY23–24, Go Zero grew 4X compared to FY22–23, and achieved an astonishing 7X growth on quick commerce platforms in just five months from January to May 2024. With this round of funding, the startup plans to expand its presence in quick and e-commerce and reach Tier I cities like Jaipur, Chandigarh, and Ahmedabad.

Ash Lilani, Founder & Managing Partner, Saama Capital said, “We are incredibly excited to continue backing Kiran on his journey building India’s leading better-for-you indulgent ice-cream brand. The company’s immense revenue growth and profitability since our pre-seed investment last year is proof of Kiran’s product experience and the potential of India’s desserts market.” 

Hariharan Premkumar, Managing Director, India at DSG Consumer Partners said, “Healthy snacking is a core investment theme at DSGCP. We were excited to build a category-defining brand in guilt-free desserts with Kiran when we invested a year back. The phenomenal traction since launch has validated the customer need and size of the market opportunity. The company has achieved product-market fit and is set to scale rapidly. We are excited to deepen our partnership with the Go Zero team in the growth phase of their journey.

 

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Aditya Birla's TMRW Invests Rs 125 cr in Universal Sportsbiz (USPL ) for 16 pc Stake
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Aditya Birla's TMRW Invests Rs 125 cr in Universal Sportsbiz (USPL ) for 16 pc Stake
 

Aditya Birla Group’s fashion and lifestyle venture, TMRW, has made a significant retail investment in India by acquiring a 16 percent stake in Universal Sportsbiz Pvt. Ltd (USPL) for Rs 125 crore. USPL, backed by Accel and cricketer Virat Kohli, is the parent company of the clothing brand Wrogn. The investment comes with an option for TMRW to potentially acquire a majority stake in the future, as per Aditya Birla Fashion and Retail Ltd's announcement in an exchange filing.

In the financial year 2022-23, USPL reported a revenue of Rs 344 crore. TMRW, in a separate statement, expressed optimism that Wrogn could grow into a Rs 1,500-crore brand within the next five years.

"With the partnership with TMRW, Wrogn is ready to unlock its next phase of omni-channel growth. Apart from strengthening its leadership position on fashion platforms like Myntra, this partnership will help expand its offline footprint and provide impetus to scaling up the D2C business," TMRW stated.

Virat Kohli, who is both an investor and brand ambassador for Wrogn, adds considerable brand value to the venture.

We are excited about this new collaboration that will bring all-round synergies to take Wrogn to the next level," said Mahendran Balachandran, partner at venture capital firm Accel.

TMRW has plans to evolve into a house-of-brands enterprise, targeting over $1 billion in sales within the next 5-7 years. Since its establishment in 2022, the Aditya Birla Group company has invested Rs 444 crore in acquiring majority stakes in seven other direct-to-consumer (D2C) fashion brands: The Indian Garage Co., Bewakoof, Nauti Nati, Juneberry, Urnabo, Veirdo, and Nobero.

The fashion and lifestyle sector is India’s second-largest consumer category, valued at $110 billion, with about 10 percent of this market being online, according to a 2023 report by Bain and Co.

 

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[Funding Alert] The Pant Project Bags $4.25 mn Series-A to Expand Retail Footprint in India
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[Funding Alert] The Pant Project Bags $4.25 mn Series-A to Expand Retail Footprint in India
 

The Pant Project, a retail startup specializing in custom-made and ready-to-wear pants, has successfully raised $4.25 million in its series-A funding round. This marks the company's first institutional funding, led by Sorin Investments, a venture capital fund founded by former KKR India CEO Sanjay Nayar, which recently closed at Rs 1,350 crore.

Joining Sorin Investments in this round were prominent investors including MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley, along with angel investors Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar, and Vijay Taparia. The transaction was facilitated by Dexter Capital Advisors, serving as exclusive financial advisor to The Pant Project.

Founded in 2020 by Dhruv Toshniwal and Udit Toshniwal, The Pant Project began as a digitally native brand aimed at providing custom-fit pants tailored to Indian body sizes. Expanding its offerings in 2023 to include ready-to-wear pants, the brand now boasts over 250 styles ranging from formal trousers to chinos, jeans, cargos, joggers, and more, catering to both men and women. Notably, the founders bring a wealth of textile expertise, hailing from the family behind Banswara Syntex, a textile manufacturing legacy spanning five decades.

Dhruv Toshniwal, Co-Founder, The Pant Project said, “Having been bootstrapped for the past 4 years, our maiden funding round will be significant in propelling our next phase of growth as we aim to be India’s leading bottom wear brand with an omnichannel presence. Our biggest moat lies in our understanding of the apparel supply chain, with access to the best in global quality fabrics and designs for our customers. We have data on custom fit for over 100,000 Indian men and are using that to constantly improve. With this funding, we plan to grow our team, tech capabilities, brand awareness, and retail store presence.

The market opportunity in India for custom-made and ready-to-wear pants is valued at $4 billion, according to Toshniwal.

Currently, The Pant Project generates 65 percent of its sales through its e-commerce platform, complemented by a presence on major online marketplaces such as Amazon and Myntra. The brand also operates physical stores in Mumbai and Bengaluru. Leveraging a capital-efficient model, the startup has already served over 1 lakh customers and plans to scale its brick-and-mortar presence nationwide, while introducing new casual and athleisure lines.

Projected to surpass Rs 100 crore in revenue within the next 18-24 months, The Pant Project achieved a revenue of Rs 31 crore in FY24. Approximately 60 percent of its clientele resides in Tier-I cities, with the remaining 40 percent from Tier-II cities.

Pant Project has created a strong brand recall as a destination for bottom wear for all occasions demonstrated by deep customer love and repeat behaviour. We are excited to partner with Dhruv (Toshniwal) and Udit (Toshniwal) who have an in-depth understanding of men’s fashion and the associated supply chain, coupled with a DNA for product innovation which is visible through their high-performance fabrics providing better fit and comfort. We are big believers in India’s consumption economy and The Pant Project team has shown the ability to successfully cater to changing customer behaviour and needs. Sorin intends to add value through its network and deep understanding and experience in D2C brands,” said Mandar Dandekar, Partner at Sorin Investments.

Udit Toshniwal, Co-Founder added, "Our mission has always been to simplify wardrobes with the most comfortable pants for every occasion."

With Dhruv Toshniwal managing business operations, leveraging his finance background from Wharton, and Udit Toshniwal steering creative direction with his background from The School of the Art Institute of Chicago, The Pant Project is poised to redefine the retail landscape for bottom wear in India.

 

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Retail India News: HYPHEN Unveils Dewy Prep Skincare Treatment
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Retail India News: HYPHEN Unveils Dewy Prep Skincare Treatment
 

HYPHEN has launched its latest product, Dewy Prep, following 12 months of rigorous research and development. This new addition to their Vitamin-infused Peptide range aims to simplify skincare routines by combining natural ingredients and scientific formulations, and it highlights HYPHEN's commitment to the retail and skincare market in India.

Dewy Prep is a hydrating face treatment designed to provide an instant dewy glow while nourishing and promoting healthier-looking skin. The product features a blend of potent natural ingredients and effective scientific formulations, which help reduce blemishes and dark spots, even out skin tone, and act as a moisture magnet for the skin. It is enriched with peptides (8 percent), blackcurrant oil, and licorice extract, which brighten the skin and protect it from UV damage.

Suitable for all skin types, the fragrance-free, lightweight, and quick-absorbing serum blends seamlessly on any skin tone. It can be incorporated into a daily skincare routine or applied with makeup essentials for a beautiful, dewy finish anytime, anywhere. HYPHEN's innovative approach to skincare was further demonstrated when the first 500 units of Dewy Prep, signed by Kriti Sanon, sold out within three hours of the product's launch.

Kriti Sanon, Co-Founder and Chief Customer Officer of HYPHEN said, "I am a huge fan of the dewy-like makeup look. Often, I’d blend my moisturizer with a few drops of highlighter to capture that healthy glow. However, I recognized the need for a product that offered dewiness as well as a wealth of vitamins and peptides for the skin’s health. Since the inception of HYPHEN, I have planned and envisioned a versatile solution that could serve as the ideal base for make-up, delivering a radiant glow that would last all day. I have personally tried and tested this product. And after multiple rounds of rejection, it took twelve months of R&D to get the formulation right. HYPHEN is one of the only brands to make a product like this, and it is one of our most awaited launches – I am excited to share it with everyone!

HYPHEN continues to elevate and simplify the skincare experience with the launch of Dewy Prep. This new product adds to HYPHEN's best-selling Vitamin Infused Lip Balms, with plans to introduce more products in the peptide range. HYPHEN's dedication to providing effective solutions for diverse skincare needs brings it closer to its mission of becoming India’s fastest-growing 100-crore D2C brand.

Dewy Prep is now available for purchase on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

 

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[Funding Alert] Wahter Secures Rs 5 cr in Pre-Seed Funding for Expansion
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[Funding Alert] Wahter Secures Rs 5 cr in Pre-Seed Funding for Expansion
 

Wahter, India's advertising and packaged drinking water brand, has raised Rs 5 crore in pre-seed funding at a valuation of Rs 52 crore. This funding round is a key milestone in Wahter's plan to expand its reach and impact within India's retail market.

With this investment, Wahter aims to enhance its distribution network, streamline production processes, and innovate its advertising-driven revenue model. The company plans to increase the number of carts, strollers, and kiosks in high-traffic areas to provide advertisers with a wider demographic. Wahter will also invest in advanced technology to improve logistics and ensure high-quality bottled water. Additionally, the company intends to grow its team to support its expansion efforts.

"Wahter is significantly changing the advertising and packaged drinking water sectors. We are encouraged by the positive response from both brands and consumers. The campaigns we have conducted for our brands have yielded surprisingly positive results, highlighting the effectiveness of our model. Securing this pre-seed funding reflects our investors' confidence in our innovative business model and vision. The support from our investors will be instrumental in executing these plans, and we are deeply grateful for it," said Amitt Nenwani, Co-Founder of Wahter.

Founded in December 2023, Wahter aims to provide clean and affordable drinking water while offering an advertising platform for brands. The company leverages advertising to keep water prices low, integrating brand advertisements onto water bottle labels. This model allows consumers to access bottled water at just Rs 1 or Rs 2.

Wahter has deployed over 100 carts, strollers, and kiosks in high-footfall areas such as metro stations, malls, and public places, ensuring widespread availability of its bottled water. The company has partnered with brands like boAt, Vijay Sales, and ACE Capitals. These collaborations support the distribution of clean water and enhance brand visibility. In its first month, Wahter sold 2 lakh bottles of drinking water in the Delhi NCR region, demonstrating strong demand for its affordable product.

Wahter's approach combines advertising with essential services, setting a new standard in the industry. With this pre-seed funding, Wahter is poised to expand its impact, bringing clean and affordable drinking water to more communities while offering a unique advertising platform for brands. The company looks forward to creating new partnerships and continuing to innovate, ultimately helping millions of people across India.

 

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[Funding Alert] Rockit Bags 6 Cr Pre-Seed Funds
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[Funding Alert] Rockit Bags 6 Cr Pre-Seed Funds
 

Rockit, a new-age beverage brand founded by FMCG veteran Vedant Garg, has raised a 6 crore pre-seed investment led by Sauce.VC and Rannvijay Singha. This investment marks a significant step in the brand’s mission to establish a strong presence in India's retail market.

Sauce VC, a leading early-stage consumer investor in India, has backed Rockit at the idea stage and is collaborating with the management to pinpoint market opportunities and build a unique brand in the beverage sector. Rockit offers a range of energy drinks and plans to expand its omnichannel presence, starting with North Indian states such as Uttar Pradesh, Punjab, Rajasthan, and Madhya Pradesh, before a nationwide rollout.

The first product, Rockit Energy Drink, is a mass-priced, berry-flavored beverage targeting the fast-growing energy drinks market, where berry flavors account for nearly 90 percent of the market by volume. The initial soft launch in Haryana received positive feedback for both taste and packaging.

Vedant Garg, Founder of Rockit, stated, “The Indian consumer preference is changing, aligning itself with global standards. We like to offer a similar product with Indian taste and convenience to the youth of Tier II and III cities. Distribution is the key in India, and our five-decade family legacy in the food business helps us in this area."

Rannvijay Singha expressed said, “I'm thrilled to collaborate with the team at Rockit on the launch of their dynamic new energy drink. The taste and brand represent the energy of the youth of India, and we are excited about some ground-breaking campaigns to introduce it to consumers.

Yash Dholakia, Partner at Sauce VC added, “The team at Rockit has deep distribution expertise and has created a high-quality product at the right price. We are very impressed by the early pre-launch feedback and believe a large and highly profitable beverage brand can be built here. We are also excited to partner with Rannvijay, who has been a great ally to the consumer brand startup ecosystem.

Rockit’s ethos, #FuelsYourCrazy, resonates deeply with its target audience, providing the energy and motivation needed to pursue their dreams. The drink is positioned not just as a beverage but as a lifestyle statement for those who dare to be different and push boundaries.

To complement its launch, Rockit has released a digital film featuring Rannvijay Singha in high-energy scenarios, highlighting the brand's adventurous and individualistic spirit. Rockit is now available at major retail outlets across North India, catering to the evolving tastes and aspirations of Indian consumers.

 

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Retail India News: Steadfast Nutrition Expands Product Line with New Supplements
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Retail India News: Steadfast Nutrition Expands Product Line with New Supplements
 

Steadfast Nutrition has introduced three new supplements to its lineup. The additions include two fast-releasing protein supplements, Whey Protein and LIV Raw, along with a vegetarian Multivitamin mega pack containing 180 tablets. These products aim to meet the protein and nutrient needs of health-conscious individuals and athletes. The supplements were unveiled at the International Health Sports and Fitness Festival (IHFF), Asia’s largest health and fitness event.

Aman Puri, founder of Steadfast Nutrition, highlighted the critical issue of protein deficiency in India, noting that "80 percent of Indians are protein deficient and struggle to meet their daily protein needs." He added, "Protein deficiency is a silent health crisis in India. Protein deficiency symptoms include loss of muscle mass, muscle weakness, and persistent fatigue. Whey Protein, which contains 24 g of protein, offers a practical and achievable way to replenish your protein stores. Whether you're seeking to optimise your daily nutrition, support muscle growth or enhance your fitness routine, it is the go-to supplement for you."

LIV Raw, providing 27 g of protein, is designed for athletes and fitness enthusiasts. Puri explained, "LIV Raw, containing 27 g of protein, is suitable for athletes and fitness enthusiasts who undergo strenuous training schedules and need more protein -- about twice as much as the average person - roughly 1 gram of protein for every pound of body weight each day. Being a fast-release protein, it provides quick muscle recovery and increases muscle strength."

The newly launched Multivitamin mega pack is a 100 percent vegetarian supplement featuring four plant extracts: flaxseed powder, Panax ginseng root extract, amla dried fruit extract, and ashwagandha root extract. "Our Multivitamin is a top-quality 100 percent vegetarian supplement. Its USP lies in its four plant extracts - flaxseed powder (which provides omega-3 fatty acids), Panax ginseng root extract, amla dried fruit extract, and ashwagandha root extract. We’re turning up the wellness dial with our Multivitamin Mega Pack, which has a whopping 180 tablets, providing a convenient and long-lasting supply of vital nutrients your body needs to thrive," Puri stated.

Steadfast Nutrition’s Whey Protein features 24 g of fast-releasing whey protein concentrate that supports muscle protein synthesis and quick muscle recovery. It is easily absorbed, comes in a chocolate flavor, and is free from colors, preservatives, or thickeners.

LIV Raw offers 27 g of fast-releasing whey protein isolate, promoting muscle strength and immediate muscle recovery. It is low in carbohydrates and fat, aiding in lean muscle building and faster recovery without added colors, preservatives, or thickeners.

The Multivitamin supplement provides 13 vitamins, 9 minerals, and chromium picolinate to meet daily nutrient needs, maintain energy levels, combat fatigue, and support immunity. It includes vitamins D3 and K2, and calcium for bone health, omega-3 fatty acids from flax seeds, and vitamin E to reduce inflammation and boost immunity. The natural extracts of Panax ginseng and amla offer anti-inflammatory and antioxidant benefits, while ashwagandha supports mental health and reduces stress.

Additionally, Steadfast Nutrition has launched liquid L-Carnitine in five flavors: cranberry, orange, green apple, mojito, and lychee, marking a unique offering in the nutraceutical industry. With these new products, Steadfast Nutrition aims to address the nutritional deficiencies in India and cater to the evolving needs of the health and fitness market.

 

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[Funding Alert] Indkal Technologies Bags $36 Mn in Funding
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[Funding Alert] Indkal Technologies Bags $36 Mn in Funding
 

Indkal Technologies, a startup specializing in consumer electronics, has secured $36 million in funding from Mauritius-based Aries Opportunities Fund, marking its maiden fundraising endeavor since its establishment in 2020. The funding, solely primary in nature, occurred at an undisclosed valuation.

Indkal operates as a trademark licensing company, producing consumer electronics and large appliances under globally recognized brands such as Acer and Black and Decker. The company is involved in the complete lifecycle of its products, encompassing design, manufacturing, sales, and after-sales service, including air conditioners, refrigerators, and washing machines.

The influx of funds will be allocated towards various initiatives, including product development and the expansion of diverse product categories. Additionally, the company intends to enhance its distribution and service infrastructure to support its growth trajectory.

In FY24, Indkal clocked a gross revenue of Rs 800 crore, which it aims to grow by 250-300 percent by the end of this fiscal. The firm is also profitable on a profit-after-tax (PAT) basis. We found perfect synergies with the Aries team, and we are aligned on the strategies and growth trajectory of the company. Indkal is poised to leverage the immense opportunities that exist in the sector and we are confident our association with Aries and other participating investors will lend us the strategic impetus to propel us in the right direction,” said Anand Dubey, chief executive

Earlier this year, the company introduced Wobble, its proprietary line of wearable and audio devices. In the fiscal year 2024, Wobble accounted for less than 10 percent of the total revenue, and it is projected to increase to 15-20 percent of the total revenue in the fiscal year 2025.

 

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Retail India News: Snapdeal Partners with Bhashini to Foster Digital Inclusion Across India
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Retail India News: Snapdeal Partners with Bhashini to Foster Digital Inclusion Across India
 

Snapdeal, India's leading value-focused e-commerce platform, has signed a Memorandum of Understanding (MOU) with Digital India Bhashini, an Independent Business Division established by MeitY within DIC, to develop services and products focused on enhancing language translation efforts to promote digital inclusion in India. The MOU was signed between Bharat Venishetti at Snapdeal and Amitabh Nag, CEO of Bhashini.

Emphasizing their commitment to addressing India's diverse linguistic landscape and making digital services accessible to all, this collaboration will leverage Artificial Intelligence (AI) to develop innovative solutions catering to over nine vernacular languages.

Himanshu Chakrawarti, CEO, Snapdeal shared, “We are thrilled to embark on this strategic partnership with Bhashini. This collaboration focuses on Snapdeal's commitment to advancing digital inclusivity in India. We look forward to combining Bhashini's deep expertise in language solutions with Snapdeal's robust e-commerce platform to empower individuals across diverse linguistic backgrounds. This initiative aligns seamlessly with our mission to enhance accessibility and affordability in online shopping, particularly in Tier III cities and beyond."

Snapdeal's focus on the value segment is evident, with over 86 percent of its orders originating from outside metro cities, and more than 72 percent of buyers coming from smaller towns and cities. Furthermore, with 95 percent of its products priced below Rs 1000, Snapdeal ensures accessibility and affordability for a diverse consumer base. The platform continues its efforts to enhance user experience by consistently refining its offerings, including the integration of vernacular languages within its app.

Amitabh Nag, CEO of Bhashini stated, "Our partnership with Snapdeal marks a significant milestone in our mission to promote linguistic diversity and digital accessibility. We are committed to leveraging technology for the greater good and enabling inclusive digital experiences for all. Through innovative use of AI and voice-first technology, we are determined to break down barriers, build greater digital participation, and create a more connected and inclusive digital ecosystem for all Indians."

 

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[Funding Alert] RENEE Cosmetics Bags Rs 100 Cr, Valuation Hits Rs 1400 Cr
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[Funding Alert] RENEE Cosmetics Bags Rs 100 Cr, Valuation Hits Rs 1400 Cr
 

RENÉE Cosmetics, a leading new-age beauty brand, has successfully raised Rs 100 crore (approximately $12 million) in its Series B funding round, led by existing investors Evolvence India and Edelweiss Group. The funding round valued the company at Rs 1200 - Rs 1400 crore.

Having quickly surpassed the 350 crore ARR threshold in revenue, RENÉE Cosmetics plans to leverage this new capital to fuel further expansion. This latest funding round increases the company's valuation by 60 percent from its previous round in December 2022, when it raised $25 million at a valuation of approximately Rs 850 crore. In total, the company has raised about $45 million across all funding rounds to date.

We are incredibly excited about the confidence our investors have shown in our vision. Our goal is to set new industry standards and create a positive impact on our customers and the beauty industry. This funding round will enable us to push the boundaries of beauty innovation and reach new heights in delivering products that encourage and celebrate diverse beauty,” said Ashutosh Valani, Co-Founder and Director, RENÉE.

Priyank Shah, Co-Founder, RENÉE stated, "With this investment, we can introduce a more extensive product portfolio, making RENÉE a one-stop destination for all your beauty needs. We want to increase our omnichannel presence as we are poised to become a leading force in the Indian beauty industry and a global symbol of inclusivity and innovation.”

Aashka Goradia, Co-Founder and Director said, "RENÉE Cosmetics is on a mission to revolutionize the beauty experience and this funding will help us to come up with a wave of innovative products, catering to every individual's unique expression of beauty. We're not just expanding our shelves, we're building a robust omnichannel presence to make RENÉE accessible to everyone, everywhere. It's more than just convenience; it's about creating a community that celebrates the art of makeup.”

Abhishek Chandra, MD and Ajit Kumar, Managing Partner at Evolvence India also commented, “We’re impressed by RENÉE's dedication to innovation across its product line and its commitment towards building a strong omnichannel presence. This investment fuels their vision of becoming a disruptive force by offering a wider range of high-quality products accessible through all channels. We believe RENÉE's growth potential aligns perfectly with our investment strategy, and we're excited to be a part of their journey."

RENÉE Cosmetics boasts a diverse portfolio of over 200 products in its beauty and perfume divisions. These products are available on the brand’s website and major e-commerce platforms such as Amazon, Flipkart, Nykaa, and Myntra, among others, and in more than 1200 shop-in-shop stores across India. The brand also has an online beta presence in the US, UAE, and Australia.

Ashish Agarwal, MD at Edelweiss Discovery Fund further added,‘’RENÉE's focus on product development to build a robust online and offline presence resonates strongly with us. We believe their innovative approach positions them perfectly to become a leading cosmetics brand, offering a wider selection of convenient and high-quality products to a broader audience. During our association with Renee, we have seen strong execution by Renee's founders and leadership team. We are confident that the Team Renee will continue to capitalize on the attractive growth opportunity of India's beauty market to create a strong market position."

RENÉE Cosmetics is revolutionizing the beauty industry with its innovative, high-quality, FDA-approved products. The brand is dedicated to empowering women to embrace and showcase their bold, ambitious personalities, allowing their glamour to speak for itself.

 

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Retail India News: Wakefit.co Launches AI-Powered Sleep Tech
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Retail India News: Wakefit.co Launches AI-Powered Sleep Tech
 

Wakefit.co, India’s foremost direct-to-consumer sleep and home solutions company, has introduced the groundbreaking Wakefit Zense range, the nation’s premier line of AI-driven sleep solutions. This innovative launch comprises two revolutionary products: Regul8 and Track8. To mark this milestone, the brand has premiered a brand film featuring Australian cricket sensation David Warner in the role of Pushpa Raj from the acclaimed 'Pushpa' movie. Warner's portrayal, complete with Pushpa Raj's iconic gestures, serves to endorse Wakefit's newest product, Regul8, India's inaugural mattress temperature controller. The advertisement garnered global recognition, with praise from Allu Arjun, the original Pushpa.

Regul8, India’s pioneering mattress temperature controller, utilizes state-of-the-art sleep technology to regulate the mattress surface temperature based on individual preferences, ensuring optimal comfort. Track8, an AI-powered non-wearable sleep tracker, offers detailed insights into sleep patterns without the need for wearables, enhancing sleep quality and health.

Yash Dayal, Chief Technology Officer, Wakefit.co also commented, “We believe our two new products; Regul8 and Track8 address the sleep challenges faced by Indians. The two products which have been introduced in India for the first time leverage advanced technology with user-centric design and represent our goal to make sleep personalized, manageable, and accessible to customers. We aim to make sleep technology seamless, in a user-friendly way which does not disrupt everyday life, but rather improves sleep quality in a targeted manner.”

Matthew Walker, a globally recognized sleep researcher, scientist, author, and neuroscience professor, highlights that insufficient sleep may diminish learning capacity by as much as 40 percent. While the focus often lies on sleep duration, the importance of sleep quality is often underestimated. This accentuates a notable disparity in the Indian market for accurate and tailored sleep tracking and enhancement. The Zense range endeavors to address this gap by offering consumers advanced solutions to improve their sleep health.

Ankit Garg, CEO and Co-Founder, Wakefit.co said, "All of us at Wakefit.co have been looking forward to this day, as we set foot into new terrain with an AI-powered range of sleep solutions. The Zense range was a product of a wide gap that we recognized in the Indian market, especially with our Great Indian Sleep Scorecard (GISS) showing Indians’ consistent lack of sleep every year. We are confident that the Zense range will make a significant impact on improving sleep quality across the country.

It has always been our dream to build cutting-edge sleep technology specifically for India. Regul8, and Track8, are two of many products we are launching as part of the Zense range. I am particularly proud that we have built these products in-house and made them accessible and affordable to Indians. By leveraging advanced AI and innovative design, we aim to address the unique sleep challenges faced by consumers,” commented Chaitanya Ramalingegowda, Director and Co-Founder, Wakefit. co. 

With a vision to become India’s most loved sleep and home solutions brand, Wakefit.co’s venture into tech-integrated sleep solutions further solidifies its commitment to innovation and customer-centricity. The subsequent Zense offerings will continue to address specific sleep issues and provide targeted solutions, backed by extensive R&D and consumer feedback.

 

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Retail India News: Mysore Saree Udyog Expands Portfolio with Exquisite Scented Sarees
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Retail India News: Mysore Saree Udyog Expands Portfolio with Exquisite Scented Sarees
 

Mysore Saree Udyog, a name synonymous with tradition and elegance in the world of ethnic wear, introduces its latest masterpiece: the captivating Scented Sarees Collection. This new line represents a harmonious blend of timeless craftsmanship and modern innovation, designed to elevate the saree-wearing experience to new heights.

Crafted from the finest Mysore Crepe Silk, each saree in this collection is a testament to exquisite artistry and attention to detail. Adorned with delicate Jasmine Butta motifs or traditional Butta patterns, these sarees exude sophistication and grace. The intricate Zari work that embellishes the borders and pallus adds a touch of opulence, making each piece a true work of art.

What sets this collection apart is its enchanting fragrance, infused delicately into the fabric. With scents ranging from the refreshing citrus notes of lemon to the floral bouquet of jasmine and rose, and the warm, woody aroma of oudh white, each saree carries a unique olfactory charm. Mysore Saree Udyog has employed advanced fragrance technology to ensure that the scent lingers on the fabric for up to 10 dry washes, providing a long-lasting aromatic experience.

This collection is perfect for the modern woman who appreciates the timeless elegance of a saree but also seeks to embrace innovation and luxury in her wardrobe. Whether it's a special occasion or a casual outing, these scented sarees are sure to make a statement and leave a lasting impression.

The Scented Sarees Collection by Mysore Saree Udyog offers saree enthusiasts an opportunity to indulge in a multi-sensory experience that celebrates the rich heritage of Indian craftsmanship while embracing the allure of modernity.

 

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{Funding Alert} Foxtale Secures $18 mn in Series B Funding
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{Funding Alert} Foxtale Secures $18 mn in Series B Funding
 

D2C skincare brand Foxtale has successfully raised $18 million (approximately Rs 150 crore) in its Series B funding round, led by Singapore-based Panthera Growth Partners. This round also included participation from existing investors Matrix Partners India and Kae Capital, as confirmed by Foxtale's founder, Romita Mazumdar.

IndigoEdge acted as the exclusive financial advisor to Foxtale for this transaction. The brand plans to use the newly raised funds to expand its digital presence and introduce new product categories to its portfolio.

"At present, we are generating Rs 250 crore gross revenue and will be hitting profitability in FY25. So, the series B round will be used to further augment our growth, for profitability, and for taking Foxtale from a Rs 250 crore to a Rs 1,000 crore brand. We've already hit profitability post-marketing expenses and by this fiscal end, we are eyeing 5 percent EBITDA profitability. We plan to introduce 4 more SKUs by the next fiscal end in the bodycare category. Within the first year of operations, we expect this category to be profitable and contribute Rs 45 crore towards the revenue,” Romita Mazumdar shared.

In July, the brand will expand into the bodycare category by launching four new SKUs, followed by the introduction of another category within the beauty and personal care (BPC) sector in December.

Currently offering 18 SKUs, the brand aims to increase this number to 25 SKUs in both skincare and bodycare by the end of this fiscal year. At present, 12 percent of the brand's revenue comes from offline channels, 38 percent from marketplaces, and 50 percent from its D2C website. The brand is presently available in 2,500 general trade stores across seven cities in India.

Mazumdar further explained "Last fiscal, we cut down our offline presence from 3,000 stores in 12 cities to our current presence because of working capital burns. We decided to go ahead with the stores that were clocking high revenue. As a result, our digital revenue grew faster than we were expecting, and that's why we ended up meeting our fiscal year numbers as expected.”

The brand, which achieved Rs 172 crore in GMV sales last fiscal year, is targeting over Rs 400 crore in the current fiscal year.

 

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{Funding Alert} Deepika Padukone's 82°E to Bags Rs 50 cr from Ka Enterprises and Others
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{Funding Alert} Deepika Padukone's 82°E to Bags Rs 50 cr from Ka Enterprises and Others
 

Bollywood actor Deepika Padukone's direct-to-consumer (D2C) personal care startup, 82°E, is set to raise Rs 50 crore (around $6 million) from both new and existing investors. According to a regulatory filing with the Registrar of Companies, the company’s shareholders have approved the resolution to secure the capital.

Padukone's venture firm, Ka Enterprises, which has supported startups like Epigamia, BluSmart, Mokobara, and Supertails, will participate in this funding round along with other investors. The new capital will be directed towards expansion and growth, as indicated in the filings.

Established in 2021 by Padukone and Jigar Shah, the Mumbai-based brand offers an extensive range of skincare products for both men and women. In December 2022, the company raised $7.5 million in a funding round led by DSG Consumer Partners and Ideo Ventures, alongside Ka Enterprises. Tracxn data reveals that the startup reported revenue from operations of Rs 10.4 crore in FY23, marking its first full fiscal year.

India's beauty and personal care market is projected to grow at a compounded annual rate of 10 percent from 2022 to 2027, reaching $30 billion, according to a study by Redseer Strategy Consultants and Peak XV Partners.

The country is experiencing a surge in celebrity-led brands, particularly in the beauty and fashion sectors. Several Bollywood stars, including Katrina Kaif, Priyanka Chopra, Alia Bhatt, and Anushka Sharma, have launched their own brands: Kay Beauty, Anomaly, Ed-a-mamma, and Nush, respectively.

 

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[Funding Alert] Hocco Ice Cream Bags Rs100 cr, Valuation Hits Rs 600 cr
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[Funding Alert] Hocco Ice Cream Bags Rs100 cr, Valuation Hits Rs 600 cr
 

Ahmedabad-based ice cream brand Hocco has raised Rs 100 crore ($12 million) in a funding round led by its promoter group, the Chona family, and existing investor Sauce VC. This investment, which values the company at Rs 600 crore post-funding, also attracted participation from angel investors including film producers Ritesh Sidhwani and Farhan Akhtar.

Hocco’s Managing Director, Ankit Chona, revealed that the funds will be utilized to expand the company’s manufacturing capacity. The eight-month-old brand is aiming for Rs 200 crore in revenue by the fiscal year ending March 2025.

In 2017, the Chona family sold their legacy brand Havmor to the South Korean conglomerate Lotte for Rs 1,020 crore. At that time, Havmor’s annual turnover was around Rs 450 crore.

With this funding round, Sauce VC, known for backing new-age brands like Mokobara and The Whole Truth, now holds about a 10 percent stake in Hocco.

We started in October of last year. We were very optimistic, but we did not expect this kind of response. What we expected to do in the second or third year, we actually did in the first year. Our plant’s current capacity ranges between 40,000 and 50,000 litres per day, with an original projection of 15,000 litres by May. By next summer, we will have tripled our capacity to 1.3 lakh litres per day,” said Ankit Chona, Founder, Chona Family Office.

The Indian ice cream industry, valued at around $5 billion this year, has seen the rise of several new-age brands recently. Investors in this sector include DSG Consumer Partners, Jungle Ventures, Saama Capital, and Fireside Ventures.

Manu Chandra, Founder and Managing Partner, Sauce VC, commented, “The growth in the ice cream market mirrors the rise in disposable incomes directed towards impulse and indulgence categories. Platforms such as quick commerce facilitate connections with digitally adept new-age consumers seeking instant gratification for their sugar cravings, a trend not viable five years ago. The brands currently occupying this price segment have a long history, and our consumer research indicates that Gen Alpha, Gen Z, and even millennials no longer resonate with them.”

Chona noted that the company sees quick commerce as an opportunity to expand its business beyond Gujarat, its main market.

Our strategy involves delving deeper into Gujarat while simultaneously expanding into adjacent regions. By the upcoming summer, we intend to launch operations in Rajasthan, Maharashtra, and Delhi-NCR. Quick commerce is poised to significantly disrupt the ice cream industry. As an impulse purchase, it meets demand with 10-minute deliveries. However, the challenge lies in the multitude of brands offered on quick commerce platforms, limiting the depth of available SKUs. Nevertheless, it presents a substantial opportunity,” Chona further added.“

 

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Retail India News: Ospree Duty Free and Adani Ports Open New Shops at Key Indian Seaports
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Retail India News: Ospree Duty Free and Adani Ports Open New Shops at Key Indian Seaports
 

In a collaborative effort with Adani Ports and Special Economic Zone Limited (APSEZ), "Ospree Duty Free by MTRPL  proudly announces the inauguration of duty-free shops at two flagship ports: Mundra and Krishnapatnam. Mumbai Travel Retail Private Limited (MTRPL) stands as a joint venture between Adani Airport Holdings Limited (AAHL) and Flemingo Travel Retail Private Limited (FTRPL). This momentous expansion marks a significant stride in elevating the shopping experience for both crew and passengers, fostering tourism, and fortifying India's maritime trade.

In the initial phase, Ospree Duty Free will establish outlets at six strategic seaports: Mundra and Krishnapatnam (already operational), with Kattupalli and Hazira scheduled to open by the end of June, and Dhamra and Gangavaram following suit by the end of July 2024. Offering an extensive array of international duty-free products, including imported liquor, confectionery, perfumes, travel essentials, and destination-specific items, these stores will encompass a combined retail space of 6,500 square feet, serving over 600 vessels on a monthly basis.

"We are thrilled to bring world-class duty-free shopping to India's leading ports. Our partnership with APSEZ allows us to provide exceptional value and convenience to international travellers and crew members. This initiative not only enhances the overall port experience but also aligns perfectly with our vision to expand our footprint and offer superior retail offerings. With state-of-the-art infrastructure and seamless connectivity, these ports are well-equipped to support this expansion,” said Avishek Bambii Das, CEO of Ospree Duty Free.

APSEZ stands as India's foremost commercial port operator, overseeing nearly a quarter of the nation's cargo movements. Operating across 13 domestic ports spanning seven maritime states—Gujarat, Maharashtra, Goa, Kerala, Andhra Pradesh, Tamil Nadu, and Odisha—APSEZ boasts state-of-the-art cargo-handling infrastructure capable of managing diverse cargo categories such as dry, liquid, crude, and containers.

On the other hand, MTRPL holds the distinction of being India's largest duty-free travel retail operator, managing Ospree Duty Free outlets in seven cities nationwide. These cities include Mumbai, Trivandrum, Mangalore, Lucknow, Jaipur, Amritsar, and Ahmedabad.

 

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Retail India News: Ardbeg Debuts at Ospree Duty Free for Mumbai's First Travel-Retail Day
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Retail India News: Ardbeg Debuts at Ospree Duty Free for Mumbai's First Travel-Retail Day
 

Ospree Duty Free in Mumbai is hosting an exclusive event in collaboration with Ardbeg, the renowned Islay whisky from LVMH, to celebrate the launch of its limited edition Ardbeg Spectacular. This marks India's first-ever Ardbeg Day and the inaugural global travel retail Ardbeg Day, a significant milestone for the brand. Ardbeg Day, traditionally held on the final Saturday of Islay’s Festival of Music and Malt (Fèis Ìle), is a worldwide celebration of Ardbeg. This year, the celebration expands into the Asian market with an engaging showcase in India, where Ardbeg has a substantial following.

Ardbeg, part of Moët Hennessy India's portfolio, is a luxury single malt scotch whisky described by Ardbeg Master Blender Gillian Macdonald as ‘a high-flying spirit.’ It features bold flavors of mint chocolate, incense, lavender, and smoked nuts, complemented by salted caramel and tar. Ardbeg Spectacular, aged in port casks, is a limited-edition whisky available exclusively at Ospree Duty Free for Rs 11,100. 

Avishek Bambi Das, CEO of Ospree Duty Free stated, “We are honoured and excited to host the inaugural Ardbeg Day Travel Retail celebration at Ospree Duty Free, Mumbai. Ardbeg is renowned as one of the most distinguished whiskies, and the opportunity to feature their Dark Circus event at our store is truly exciting. This event offers travellers a unique and memorable experience, aligning perfectly with our commitment to providing exceptional offerings. We are proud to be the chosen venue for the first-ever travel retail Ardbeg Day in India and look forward to welcoming guests with great zeal and enthusiasm throughout June.”

To commemorate this special launch, Ardbeg has introduced its ‘Dark Circus’ at Ospree Duty Free, Mumbai

Smriti Sekhsaria, Marketing Director at Moet Hennessy India added,We are delighted to bring Ardbeg Day celebrations to India, for the very first time at Travel Retail! Ardbeg has a strong base of loyalists in the country, and we are thrilled to bring to them a wonderful flavour adventure with Spectacular. Join us for a smoky Ardbeg adventure throughout June in our Dark Circus at Ospree Duty Free, Mumbai International Airport where Ardbeg enthusiasts and curious travellers can expect to cartwheel into a whirlwind of smoky wonder.”

 

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Retail India News: Gokyo Outdoor Clothing & Gear Brand Expands Presence in Bengaluru
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Retail India News: Gokyo Outdoor Clothing & Gear Brand Expands Presence in Bengaluru
 

Gokyo, a rising star in India's adventure apparel and gear industry, has launched its first store in Bengaluru. In addition to its flagship store in Mumbai, Gokyo's products are available in prominent outdoor stores across Maharashtra, Noida, Srinagar, and Sikkim. The brand plans to further expand its presence in South India with a next store opening soon in Hyderabad.

Located at LV Plaza, 7th Main Rd, HRBR Layout 1st Block, Banaswadi, the new Bengaluru store is a partnership with the emerging outdoor and adventure retail chain "Mountains Within." This outlet aims to be the go-to destination for adventurers, offering top-quality apparel and gear for both seasoned mountaineers and casual hikers.

The grand opening was held on Saturday, June 1, officiated by former MLA Vinisha Nero. The event featured a an evening with renowned Everest climbers Sunil Nataraj and Venkatesh Maheshwari, co-founder of Gokyo.

The brand now provides a full range of outdoor and trekking products, designed for expeditions up to 20,000 feet.

Venki Maheshwari, Co- Founder, Gokyo, said, "We are excited to bring Gokyo's innovative, high-quality adventure gear to the Silicon Valley of India. Our aim is to provide adventurers with premium products and firsthand expertise, ensuring they are well-prepared for their next outdoor venture. As we expand our presence nationwide, we aspire to inspire more people to embark on exciting adventures."

The brand name "Gokyo" is inspired by Gokyo Ri, a peak renowned for its stunning panoramic views of the Everest region. Drawing from the heritage of the Sherpa tribe and the serene Gokyo Lake at its base, the brand’s vision and mission are deeply rooted in this rich cultural backdrop.

To cater to the diverse needs of adventurers and provide a comprehensive experience of its extensive product range, the new store will feature Gokyo’s Explorer, Alpine, and Sherpa series, each designed for different climatic conditions and expedition levels.

Sherpa Series: Designed for adventurers facing extremely cold temperatures ranging from 10°C to -5°C, this series employs special fabrics with bonded and brushed inner layers to maximize comfort, flexibility, and heat retention.

Alpine Series: Targeted at intermediate adventurers dealing with mild winter conditions and lower altitudes, this series combines functional styling with protection against cold and harsh UV rays.

Explorer Series: Perfect for beginners, this series offers comfort and protection against mild winters and lower altitudes, shielding users from both cold and sun exposure.

By providing tailored solutions for varying levels of adventurers, Gokyo ensures everyone is equipped with the ideal gear for their journey.

 

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Retail India News: Incredio Relaunches Slim Shake in Chocolate and Mango Varieties
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Retail India News: Incredio Relaunches Slim Shake in Chocolate and Mango Varieties
 

Incredio, a subsidiary of HealthKart, is excited to announce the reintroduction of its beloved Slim Shake, now available in two tempting flavors – Chocolate and Mango. This relaunch is aimed at providing a straightforward, efficient, and sustainable weight loss solution tailored to the needs of health-conscious consumers in India.

Incredio Slim Shake has quickly gained popularity in India by offering a single, nutritious shake that aids in cutting out excess calories from the diet. It offers a sustainable approach to weight loss, eliminating the necessity for crash diets or unattainable fitness goals. Each serving of Incredio Slim Shake serves as a nutritious meal replacement, containing 22g of a triple blend protein (Whey, Soy, and Casein) that provides long-lasting satiety, 6.7g of high fiber for improved digestion and fullness, and just 221 calories. With the addition of 24 essential vitamins and minerals, it supports healthy and sustainable weight loss without resorting to extreme dieting, promoting a balanced approach to achieving health objectives. By substituting approximately 480 unnecessary calories from daily intake, it ensures precise intake of protein, fiber, vitamins, and minerals required for effective weight management.

Neha Gupta, Incredio Brand Head, Slim Shake, commented on the launch, “We are thrilled to reintroduce Incredio Slim Shakes that are designed to meet the growing demand for health and fitness among Indians. Our reintroduced shakes in Chocolate and Mango flavours combine taste with essential nutrition, providing a balanced approach to weight loss. We are committed to supporting our customers in their health journey by offering products that are both effective and enjoyable.”

Based on research conducted by EY India, it's evident that Indian consumers are showing a growing awareness of health, fitness, and overall nutrition. The COVID-19 pandemic has accentuated the significance of health and immunity, prompting a noteworthy change in consumer preferences towards natural foods, health supplements, and specialized dietary regimens.

The product is available in a convenient 480gm pack size, priced from Rs. 799 onwards. Customers can purchase it online at www.incredio.com and through leading e-commerce platforms such as Amazon, Flipkart, and Myntra.

 

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ONDC Network Hits 5 Mn Retail Orders Milestone in May 2024
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ONDC Network Hits 5 Mn Retail Orders Milestone in May 2024
 

The Open Network for Digital Commerce (ONDC) maintained its robust growth trajectory in May 2024, achieving a record-breaking 8.9 million transactions spanning retail and ride-hailing sectors. This marked a substantial 23 percent increase in total transaction volume compared to the previous month.

In the retail segment, the ONDC Network soared to new heights with 5 million orders in May, a significant jump from 3.59 million in April. Notably, a remarkable milestone was reached with a single-day record of 200,000 retail transactions during the month. Among retail categories, both grocery and food delivery surpassed the 1 million order mark for the first time. Additionally, the home and kitchen category witnessed 630,000 orders, while fashion registered 330,000 orders. Other retail sub-categories collectively contributed 2 million orders.

The evolving landscape of ONDC's retail business is evident as categories such as grocery, fashion, home, and kitchen demonstrate increasing shares. Notably, the food segment's contribution to total retail orders decreased to 20 percent in May from 76 percent a year ago, signifying diversification within the ONDC Network. Conversely, the ride-hailing segment experienced more moderate growth, rising from 3.6 million trips in April to 3.8 million in May, albeit remaining below its peak of 4 million trips in March.

Delhi, Uttar Pradesh, and Maharashtra retained their positions as the top three states in terms of Network orders. Uttar Pradesh witnessed a notable surge, nearly doubling its order numbers, while Bihar reported a significant 42 percent growth.

With approximately 535,000 sellers spread across over 1,200 cities, the ONDC Network continues to empower small businesses, with 84 percent of these sellers being small contributors, accounting for 56 percent of total orders. This aligns with ONDC's overarching objective of fostering growth among small enterprises.

Over the past 18 months, several major entities, including Paytm, Ola, PhonePe, and Shiprocket, have integrated with the ONDC Network. The government's ambitious agenda aims to elevate India's e-commerce penetration to 25 percent through the ONDC Network, targeting a gross merchandise value of $48 billion in the coming years.

 

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[Funding Alert] Lenskart Bags $200 mn Investment from Temasek and Fidelity
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[Funding Alert] Lenskart Bags $200 mn Investment from Temasek and Fidelity
 

Singapore's Temasek and Fidelity, a US-based investment firm, have joined forces to inject approximately $200 million into Lenskart, a prominent player in the eyewear industry, through a secondary share sale. This significant investment comes on the heels of advanced discussions valuing Lenskart at an impressive $5 billion.

Interestingly, Temasek isn't a newcomer to Lenskart; the Singaporean investment giant already holds a 5.5 percent stake in the startup. With Temasek reportedly leading this new funding round, it underscores the confidence the company has in Lenskart's growth trajectory. On the other hand, Fidelity's decision to invest marks its first foray into Lenskart's journey, signaling its belief in the company's potential.

Lenskart's fundraising journey has been noteworthy. In the previous year, under the leadership of Piyush Bansal, the company secured a substantial $600 million. This funding round included a massive $500 million investment from the Abu Dhabi Investment Authority (ADIA), a sovereign wealth fund, and an additional $100 million from PE fund ChrysCapital. The infusion of capital, through a mix of primary and secondary shares, highlighted the trust and interest from both global investors and industry players.

Despite challenges posed by market dynamics, Lenskart continues to demonstrate robust financial performance. In the fiscal year 2023, the company reported an impressive revenue of Rs 3,788 crore. However, like many businesses navigating growth and expansion, Lenskart recorded losses amounting to Rs 64 crore for the year.

As Lenskart forges ahead with this fresh injection of capital, it positions itself for further innovation, expansion, and market penetration. The backing from renowned investors like Temasek and Fidelity underscores not just Lenskart's potential, but also the confidence in its ability to lead and disrupt the eyewear industry.

 

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Retail India News: Deme Unveils the 'Summer of Love' Line
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Retail India News: Deme Unveils the 'Summer of Love' Line
 

Deme by Gabriella has introduced its latest fashion offering, the "Summer of Love" collection, setting a new benchmark for summer style. This collection encapsulates the essence of dreamy summer nights and seaside adventures, presenting a mood board that reflects the carefree spirit of the season.

Gabriella Demetriades, the founder of Deme, describes the collection as an ode to summer's relaxed vibe. "Flowing silhouettes that move with every step, an amalgamation of colours that kiss the skin, and a touch of playful charm that exudes confidence," she explained. "This is the essence of 'Summer of Love' – a collection designed to make every woman feel radiant during her summer experience."

The collection's palette is a tribute to the season, featuring soft beiges and warm rose hues reminiscent of sunrise strolls, alongside earthy tones and sophisticated greys that add a touch of elegance. Its strength lies in its versatility, allowing seamless transitions from beach picnics to moonlit gatherings. The designs include enchanting baby blue gowns that exude serenity, sultry maroon dresses that capture the heat of a summer sunset, and timeless chocolate brown gowns that effortlessly transition from day to night.

Deme emphasizes flowing silhouettes that celebrate the female form. The collection includes maxi dresses made from buttery soft malai lycra, which feel like a second skin, and features playful mesh details for a contemporary twist. Styles range from the elegant chocolate brown gown to the bold vibrant orange malai lycra gown with daring ring cutouts.

Beyond colors and textures, the collection showcases exquisite detailing. A rose pink gown with delicate rose detailing shimmers with golden embellishments, while sequined cowl neck gowns feature daring plunging backs. The juxtaposition of a chic rose trench coat with a sheer bodysuit and wide-leg trousers blends timeless elegance with modern flair. Whimsy is highlighted in a butter yellow tube dress adorned with flared mesh panels, and Deme's signature ruching elevates the red mesh halter neck gown to a standout piece.

Deme's "Summer of Love" collection is designed for the confident woman who embraces carefree vibes with a hint of rebellion. This collection invites women to rewrite their summer stories with captivating designs that celebrate individuality and confidence.

 

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[Funding Alert] TechnoSport Bags Rs 175 cr Funding to Expand Retail Presence
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[Funding Alert] TechnoSport Bags Rs 175 cr Funding to Expand Retail Presence
 

TechnoSport has raised Rs 175 crore in its first external funding round from A91 Partners, an early growth equity fund. Specializing in high-performance apparel tailored for the Indian market, TechnoSport offers products at affordable prices to cater to a broad customer base. The brand's extensive research and technical expertise result in innovative fabric technology. TechnoSport currently has a presence in 15 states with over 5,000 active retailer touchpoints.

Advay Capital Advisors acted as the exclusive financial advisor for this transaction, providing crucial support and counsel throughout the fundraising process. With the new funding, TechnoSport plans to enhance its manufacturing capabilities, strengthen digital brand building, and increase marketing efforts. The capital will also support the expansion of the brand's sales and distribution channels, allowing TechnoSport to reach a larger audience.

The India Sports Apparel Market was valued at $673.34 million in 2022 and is projected to reach $1926.10 million by 2029, with a CAGR of 16.2 percent during the forecast period (2023-2029). Over the past three years, TechnoSport has achieved an average growth rate of 30 to 40 percent, establishing itself as a key player in the activewear segment. The brand aims to capture 10 percent of the Indian activewear market.

"This infusion of capital marks a pivotal moment in our growth journey, enabling us to accelerate our expansion on multiple fronts. With this support, we are poised to scale our operations, enhance our product offerings, significantly increase our user base, drive brand building, and propel our digital acceleration efforts, ensuring we remain at the forefront of innovation in the sports technology industry,” said Puspen Maity, CEO of TechnoSport.

"We are excited to welcome A91 Partners aboard as we embark on our mission to democratize high-quality activewear not just for Indians, but for a global audience. This infusion of funding will serve as a catalyst, empowering us to bolster our manufacturing infrastructure and amplify our digital brand presence. With this support, we are poised to extend our reach across borders, strengthening India's imprint on the global map and inspiring countless individuals worldwide to embrace an active lifestyle," said Sunil Jhunjhunwala, Co-Founder and MD at TechnoSport.

"TechnoSport's mission is to debunk the misconception that premium performance wear comes with a heavy price tag. We are dedicated to delivering top-notch performance wear at prices within reach, empowering every Indian to adopt an active lifestyle. With plans to establish 100 Exclusive Brand Outlets in the coming years, we are poised to expand our accessibility across the nation. The backing from A91 Partners will propel our journey, expediting our growth and bringing us closer to realizing our vision of making quality activewear accessible to all," affirmed Sumit Santhalia, Co-Founder and Director at TechnoSport. 

Abhay Pandey, General Partner at A91 Partners, “Technosport has demonstrated that high-quality activewear can be made in India and they are on a path to democratizing access to the category. This investment represents our confidence in their ability to disrupt and significantly expand the activewear market and create meaningful impact."

 

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Retail India News: Kewal Kiran Enters Women's Denim Market with 'Kraus' Acquisition
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Retail India News: Kewal Kiran Enters Women's Denim Market with 'Kraus' Acquisition
 

Kewal Kiran Clothing Limited has revealed its strategic move to acquire a 50 percent stake in Kraus Casuals Private Limited (“KCPL”) for a total sum of Rs. 166.51 crores. This equity share will be obtained through both primary infusion and secondary purchase. By entering the Women’s Denim and Casual Wear category through this acquisition, KKCL not only expands its market reach but also strengthens its leading position in the Indian and UAE markets.

KCPL, known for its 'KRAUS jeans' brand, specializes in manufacturing, selling, designing, and exporting women's clothing, particularly in casual and denim bottom and top wear for women, teens, and children. Previously operating under the partnership firm Oriental Trading Company ("OTC"), KCPL and OTC have entered into a Business Transfer Agreement (BTA), wherein the partners of OTC have agreed to transfer the partnership business as a going concern to KCPL.

Kraus, with its presence in over 1,000 large format stores including Lifestyle, Pantaloons, Reliance, Shoppers Stop, Lulu, and a network of 8 Exclusive Brand Outlets (EBOs), will complement KKCL's extensive network of 488+ Exclusive Brand Outlets, 80+ Distributors covering 3,000+ Multi-Brand Outlets (MBOs), and presence in national chain stores across more than 2000+ counters throughout India.

Kewalchand Jain, Chairman and MD, KKCL said, "Today’s acquisition marks a significant milestone in our journey, aligning with our strategic vision of expanding and diversifying our Denim and Casual Wear portfolio. It's not only our maiden acquisition in KKCL's history but also a testament to our commitment to growth and innovation. We warmly welcome Kraus into our fold. We anticipate this transaction to be earnings per share accretive and also generating enduring value for our shareholders in the years ahead.”

Hemant Jain, Joint Managing Director, KKCL commented, “We are impressed with the founders and the way they have been able to create a credible brand in underpenetrated and complicated Women’s Denim and Casual Wear. The acquisition fast forwards our journey towards becoming a Casual Wear brand for the entire family. KKCL has an incredible presence with a strong global distribution network and outstanding partners that will enable us to power the growth and expansion of Kraus. Ravi Punjabi brings in a strong understanding of the women wear category which will further support to scale up Kraus. This is also in line with our focus of strategic investments and acquisitions in complementing business to further strengthen our leadership position."

Ravi Punjabi, Director, Kraus Casuals Private Limited stated, "We have always looked out for opportunities to reach more people for our growing product range in Women's Denim and Casual apparel market. In KKCL, we have found a perfect strategic partner to help us broaden our market segment, channel partners and significantly grow our brand while remaining faithful to the founding principle of Kraus. Our combined expertise in brand building, marketing and distribution will ensure Kraus rises to its true potential. KKCL's resources and knowledge will be an incredible asset for us, and the team cannot wait to get started."

Marathon Capital Advisory Private Limited, Bansi S. Mehta and Co Chartered Accountants, and Wadia Ghandy and Co Advocates, Solicitors, and Notaries served as advisors to KKCL in the strategic acquisition process.

 

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[Funding Alert] Gramiyaa Bags Rs 9.5 Cr for Expansion in India and the US
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[Funding Alert] Gramiyaa Bags Rs 9.5 Cr for Expansion in India and the US
 

Gramiyaa, a Bangalore-based producer of cold-pressed oils, has successfully secured Rs 9.5 crore through a combination of equity and debt financing. This funding round was led by UAE's Homegrown Ventures, with contributions from Mumbai Angels and Campus Fund. The newly acquired capital will be used to facilitate Gramiyaa's expansion into the Indian and US markets.

Established in 2017 by Sibi Manivannan, a third-generation traditional oil maker, Gramiyaa started with offline brand outlets in Trichy, Tamil Nadu. In 2020, the company transitioned to an online-first model with the addition of co-founders Mohamed Yaseen and Naveen Rajamaran. Gramiyaa now sells its products through its own website and other online marketplaces, supported by micro warehouses in six major cities: Bangalore, Chennai, Hyderabad, Mumbai, Delhi, and Pune. Their in-house manufacturing facility in Tamil Nadu and localized warehousing strategy ensure they provide high-quality products at competitive prices.

Nader Amiri, General Partner, Homegrown Ventures said, "The cooking oil industry has seen little innovation or improvement for too long. Consumers, particularly the younger generation, are increasingly skeptical of claims made by established edible oil companies and are looking for brands that are transparent and authentic. We are hugely excited to partner with Gramiyaa and we believe Gramiyaa’steam and their process excellence have the potential to meet the nuanced expectations of consumers not just in India, but globally."

Moreover, their US FDA and ISO-certified manufacturing process enabled the company to begin exporting their products at an early stage. Gramiyaa's wood cold-pressed oils are now available in ethnic Indian stores throughout the USA.

Mohamed Yaseen, Co-Founder of Gramiyaa commentedMost D2C cold-pressed oil brands white-label products from small scale oil mills to reduce their capital expenditure. This runs the risk of hygiene, adulteration, and inconsistency, which are despised by discerning consumers. Gramiyaa hence prioritises strong vertical integration alongside building a brand that appeals to the new generation”.

In FY24, Gramiyaa produced 2.87 lakh liters of oil and generated a net revenue of Rs. 12 Crore, maintaining profitability at the EBITDA level. With the recent influx of funding, the company is aiming for more ambitious growth targets and intends to ramp up its brand-building and marketing activities.

 

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Retail India News: Supertails Completes 3 Years in Pet Retail Industry
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Retail India News: Supertails Completes 3 Years in Pet Retail Industry
 

Supertails, a leading tech-enabled pet-care brand, celebrates its third anniversary by highlighting significant growth and innovation in the pet care retail sector in India. To mark this occasion, Supertails introduced India’s first pet awards show, Pawscars, offering pet parents a platform to showcase and celebrate their pets' antics, tricks, and heartwarming moments.

In conjunction with the anniversary, Supertails launched the "Big Birthday Bash Sale" from 26th May to 3rd June, featuring discounts, offers, giveaways, and gifts for pet parents. Recognizing the desire to showcase beloved pets, Supertails created Pawscars, receiving over 5000 entries in categories such as Master of Mischief, Naptime Ninja, and The Scratch Machine. This event underscores Supertails' mission to build a thriving pet parent community in India.

The anniversary also taps into the trend of pet influencers. With the Big Birthday Bash campaign, Supertails partnered with over 200 pet influencers, called Superstars, collectively reaching over 5 million pet lovers. These influencers received custom birthday boxes from the brand.

Varun Sadana, Aman Tekriwal, and Vineet Khanna, the Co-Founders of Supertails added, “Three years already! It feels like it was just yesterday when we kicked off this ambitious journey. We are more excited than ever to witness firsthand the growth of the pet care community in India. Our journey over the past three years has been nothing short of incredible. With Supertails’ Big Birthday Bash and Pawscars 2024 marking our third anniversary, we are more committed than ever to building a strong, supportive community of pet parents. We love showing off our pets and their unique quirks, and we realized this was a shared sentiment within the community. Our mission remains strong to support first-time pet parents in India, providing the necessary knowledge, resources, and support. We invite all pet parents to join us in celebrating the special moments that make our bond with our beloved pets unique and heartwarming.

Since June 2021, Supertails has aimed to create the ultimate pet care ecosystem, with over 80 percent of its business coming from repeat customers. Over the past year, the company has seen remarkable growth, especially in tier II and III cities. To enhance customer experience, Supertails recently introduced Supertails Pharmacy, becoming a full-stack platform offering pet supplies, online vet consultations, and behavior training. As the largest provider of teleconsultations in India, with over 1 lakh successful consultations, Supertails has established itself as a reliable platform for pet parents at every stage of their journey.

 

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House of Masaba Expands Its Reach With Its First Store Opening in Chandigarh
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House of Masaba Expands Its Reach With Its First Store Opening in Chandigarh
 

Mumbai-based apparel brand House of Masaba has made a grand entrance into Chandigarh with the opening of its first flagship store in the city. The launch event was a glamorous affair, hosted by renowned digital creators Meera Bachan and Suhani Bachan, alongside other prominent influencers from Chandigarh, adding to the excitement and buzz.

The expansive store, covering 2,451 square feet, is strategically located on Madhya Marg in Sector 7, a prime area in Chandigarh. This new flagship outlet promises to offer an exquisite shopping experience with its Festive and Pret collections, alongside an impressive array of cosmetics and beauty products from LoveChild by Masaba. The thoughtfully curated collections are designed to cater to the diverse tastes and preferences of the modern Indian consumer.

The Chandigarh store marks another milestone in House of Masaba's journey of growth and expansion. The brand now boasts a total of 15 stores across India, including four in Delhi, four in Mumbai, two in Bengaluru, and one each in Ahmedabad, Hyderabad, Gurugram, Kolkata, and Ludhiana. Each store is a testament to the brand's commitment to quality, style, and customer satisfaction.

House of Masaba's presence is not just limited to physical stores; the brand has also established a strong international presence through its online platform.

The Chandigarh flagship store is set to become a favorite destination for fashion lovers in the city, offering them a chance to explore and indulge in the luxurious world of House of Masaba. With its innovative designs, vibrant collections, and a strong emphasis on customer experience, the brand continues to revolutionize the Indian fashion landscape, making style accessible to all.

 

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Retail India News: Shopsy Ventures into the Kids' Segment With Budget-friendly Kids Collection
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Retail India News: Shopsy Ventures into the Kids' Segment With Budget-friendly Kids Collection
 

Shopsy, the rapidly growing hyper-value e-commerce platform by Flipkart, has launched an exciting Kids' Collection just in time for the upcoming summer break. From fashion wearables to entertainment, utility items, and more, Shopsy offers an extensive range of products catering to every need of young ones. With over 100 verticals including toys, school essentials, and party decorations, Shopsy ensures affordability with prices starting as low as Rs 25.

Top categories feature learning toys from Rs 49, kids' dresses from Rs 150, ethnic wear from Rs 129, soft toys from Rs 85, and school essentials from Rs 25. Responding to the growing demand for kids' fashion, toys, stationery, and hobby kits, Shopsy has expanded its offerings to cater to the vibrant world of children.

The launch of the kids' collection has gained significant traction, particularly in regions like Cuttack, Varanasi, Guwahati, and Muzaffarpur. Shopsy plans to further enhance and diversify its offerings in the coming months to ensure continued satisfaction for its expanding customer base. Popular products in the collection include kids' combo sets of T-shirts and bottoms, learning toys, and stationary items. Customers enjoy free delivery and standard shipping within 5-7 days on their orders, with easy returns for added convenience.

Kapil Thirani, Head of Shopsy, said, “At Shopsy, we are constantly exploring new avenues to connect with our diverse customers, and our recent expansion into the kids category is a testament to this. Through diligent monitoring and analysis of consumer behaviors, we gained insights into the timeless appeal of children's products. The Indian market is seeing an increasing demand for Kids' products across multiple categories, positioning it as a promising hub for this segment. We understand the challenges in Indian households where kids outgrow their clothes and demand new toys each season. We are taking this challenge head on by onboarding sellers offering a large variety at attractive prices, so that these changing needs don't hurt the pocket. At Shopsy, we aspire to emerge as the ultimate destination for parents seeking convenience without compromise. We are already off to a great start and are eager to keep growing and evolving in the months ahead.

Flipkart's marketplace boasts a registered user base exceeding 500 million, featuring a staggering array of over 150 million products spanning across 80+ categories. Currently, the platform hosts over 1.4 million sellers, that includes Shopsy sellers as well.

 

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Retail India News: Ryze Nicotine Gums Teams Up 100days
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Retail India News: Ryze Nicotine Gums Teams Up 100days
 

Ryze, the nicotine gum brand under Fertin Pharma, a global leader, has joined forces with digital commerce specialist firm 100days to fuel its ambitious launch and growth strategies in the Indian market. Fertin Pharma A/S stands as the world’s largest contract development and manufacturing organization for nicotine gums, leveraging over 25 years of expertise in developing and producing nicotine products, including nicotine replacement therapy items.

In its imminent debut, Ryze aims to spearhead a significant movement towards healthier lifestyles among smokers by providing solutions to aid in quitting the habit. Ryze has meticulously researched the Indian market and is introducing its nicotine gums in flavors tailored to the Indian palate, such as mint, fruit, saunf, pudina, and paan. Through its launch, Ryze endeavors to revolutionize the journey to quitting tobacco, empowering individuals in India to reclaim their health and well-being.

Headquartered in Gurugram, 100Days.co, a subsidiary of Visage Lines founded by Shantanu Deshpande (which also owns Bombay Shaving Company and Bombae brands), is a comprehensive e-commerce solutions provider. It serves as a strategic partner to numerous global brands, facilitating rapid scaling of their direct-to-consumer (DTC) business through marketing, logistics, and technological solutions.

Their collaboration with Ryze involves developing and overseeing Ryze's DTC e-commerce store, providing comprehensive support from marketing execution to technology infrastructure, warehousing, and last-mile delivery services.

A spokesperson from Ryze statedThe partnership with 100days enables us to tap into their deep expertise of launching and scaling direct-to-consumer channels for new age brands. In them, we have a partner that will provide strategic and execution horsepower for our ambitious go-to-market plans, so that our superior product can reach out to a large audience in a relatively short time”. 

"We're excited to partner with Ryze Nicotine Gums to introduce their innovative tobacco replacement solutions to the Indian consumer. With our expertise in scaling digital commerce for top brands, we are pumped to support Ryze and make a positive impact on as many lives as possible, one nicotine gum at a time," commented Maninder Singh, Co-Founder and head at 100Days.co. 

 

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Retail India News: boAt Reveals Airdopes 311 Pro Earbuds
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Retail India News: boAt Reveals Airdopes 311 Pro Earbuds
 

boAt, India’s leading audio and wearables brand has unveiled its latest addition to its acclaimed Airdopes lineup — the Airdopes 311 Pro TWS Earbuds. These state-of-the-art earbuds are engineered to revolutionize your audio experience, enhancing the way you enjoy music, podcasts, and calls.

The Airdopes 311 Pro features BEAST™ Mode, providing ultra-low latency of just 50ms. With Insta Wake N Pair (IWP™) technology, the earbuds automatically pair as soon as you open the case lid, ensuring an instant and convenient connection. Experience true wireless freedom with advanced Bluetooth v5.3 technology, offering an uninterrupted and immersive music experience wherever you are. Enjoy crystal-clear calls with dual microphones enhanced by ENx™ Technology, ensuring your voice is heard perfectly whether you’re in a crowded area or a quiet room. Stay updated effortlessly with the one-touch voice assistant feature, allowing you to access Google or Siri for weather updates, news, or cricket scores with a single press.

With an innovative ASAP™ Charge technology, just 10 minutes of charging provides an impressive 150 minutes of playtime. This allows you to quickly recharge and jump back into your favorite music, podcasts, or any other audio that powers your day. Benefit from the convenience of Type C charging, a universal high-speed charging connector, ensuring you can charge faster and get back to your music without missing a beat. Additionally, don't let rain or sweat hold you back. The Airdopes 311 Pro features IPX4 water and sweat resistance, making them durable enough to withstand intense workouts and daily runs, so you can stay focused on your activity, not the elements.

boAt Reveals Airdopes 311 Pro Earbuds

Available in four vibrant colors—Lavender Rush, Space Grey, Dusk Blue, and Active Black—the boAt Airdopes 311 Pro is now on sale. For the first two days, they are priced at just Rs. 999, with the price rising to Rs 1,199 after the launch period. Don't miss out—get your pair before they sell out on boat-lifestyle.com, Amazon.in, and Flipkart.com.

Under the Imagine umbrella, boAt emerged and revolutionized the audio industry, becoming the #1 wearables brand in the country according to the latest IDC data on shipments. boAt's product lineup features stylish, innovative, and distinctive lifestyle-oriented products designed at appealing price points, aimed at a young and extensive audience in India.

 

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[Funding Alert]: Indya's Rs 50 cr Funding Spearheaded by Sangita Jindal
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[Funding Alert]: Indya's Rs 50 cr Funding Spearheaded by Sangita Jindal
 

High Street Essentials (HSE), the parent company of renowned women’s fashion brands Indya and FabAlley, has secured funding of Rs. 50 Crore through a combination of equity and debt infusion. The funding round was spearheaded by Sangita Jindal, Chairperson of JSW Foundation, with participation from esteemed family offices such as SRF Group, Krishna Bodanapu of Cyient Technologies, and Timmy Sarna from Pure Home + Living.

This financial injection empowers Indya to strategically expand its premium occasion wear range, "Weddings By Indya," and devise a growth strategy to make a significant impact in the occasion and wedding wear market. "Weddings By Indya" presents a curated collection tailored to the discerning tastes of India’s dynamic wedding segment, offering meticulously crafted ensembles for various ceremonies. Indya is democratizing luxury fashion by forging strategic partnerships with renowned Indian designers including Rohit Gandhi, Rahul Khanna, Varun Bahl, Ashish N Soni, and Nikhil Thampi. These collaborations bring designer sophistication to fashion enthusiasts at accessible high-street prices. 

Sangita Jindal, Chairperson, JSW Foundation said, “Indya’s core strength lies in their unique designs that cater to the Indian as well as global diaspora. Shivani & Anurag have built strong back-end capabilities and this investment will empower them to fuel Indya’s global expansion while allowing them to take a larger share of the vast Indian wedding wear market. Beyond the investment, we are both committed to take India’s heritage textile artistry to the global markets.” 

The wedding wear market in India holds a significant value of US$ 15 billion. To capitalize on this growing segment, Indya intends to broaden its business presence across the country by opening 10 new wedding stores in the current financial year. Presently, Indya operates through 12 exclusive brand outlets in 8 cities and has a presence in 150 large format retail outlets, including Lifestyle, Shoppers Stop, Centro, and Ethnicity. Its global reach is expanding steadily, with a second store recently opened in Malaysia, and plans underway to establish outlets in the USA and South Africa within the next 18 months.

 

Indya's Rs. 50 Crore Funding Spearheaded by Mrs. Sangita Jindal

 

Nevertheless, Indya's most substantial sales volumes originate from its international direct-to-consumer e-commerce operations, which span over 43 countries. With a customer base exceeding 1.5 million worldwide, this segment has achieved a remarkable 50 percent year-on-year growth.

"We see an immense opportunity to build a strong presence for Wedding By Indya in the US$15Billion wedding wearmarket, a large part of which is still unorganized. Backed by the unwavering support of our investors like Mrs Sangita Jindal, we are poised to aggressively expand, and build the biggest and most loved brand in the wedding wear industry,” stated Shivani Poddar and Anurag Murali, Co-founders, HSE. 

In April 2024, High Street Essentials achieved EBITDA profitability, with the brand Indya experiencing a growth rate exceeding 30 percent year-on-year. For the fiscal year 2025, the company has set an ambitious target of achieving a 50 percent year-on-year growth while maintaining positive PAT.

For over three decades, Sangita Jindal and the JSW Group have fostered synergistic relationships between women entrepreneurs and traditional craft communities. Beyond financial investment, Indya presents a strategic opportunity to collaborate with these artisans for the sourcing and integration of India’s heritage designs into luxury wedding ensembles.

 

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Retail India News: Lavie Sport Unveils Stylish and Functional Backpacks for the New School Year
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Retail India News: Lavie Sport Unveils Stylish and Functional Backpacks for the New School Year
 

As students prepare to head back to school, Lavie Sport, a brand renowned for its stylish and multifunctional bags, has launched its latest ‘Back To School’ collection. This new range of backpacks promises to blend style with practicality, making them a must-have for students of all ages.

Lavie Sport's new collection features a variety of designs that cater to different tastes and needs. Among the standout offerings is the Chevron Backpack, which combines trendy prints with practical features like multiple compartments and a padded laptop sleeve. Made with water-resistant polyester fabric, it ensures durability and style, available in colors like Black, Teal, and Navy.

For those seeking both convenience and a bit of urban flair, the Vector Backpack is an ideal choice. Its graffiti-style print, rain cover, and spacious compartments are designed to meet the needs of busy students. The durable construction ensures it can withstand the rigors of a hectic school year.

Lavie Sport Introduces Its Newest “Back to School” Collection

The collection also includes the Camo Backpack, perfect for students on the go. With its sleek camouflage print, multiple compartments, and added comforts like a padded front panel and laptop sleeve, it’s designed to be both functional and fashionable.

Adding a touch of elegance to school gear, the Cherry Blossom Backpack features a charming floral print. It combines style with ample storage space, making it ideal for carrying school essentials while adding a dash of sophistication to any outfit.

Rounding out the collection is the Tinybloom Backpack, which stands out with its vibrant floral design and practical features. Large compartments, multiple pockets, and a comfortable mesh-padded back ensure it meets the demands of daily school life.

Lavie Sport’s commitment to quality and innovative design is evident in this collection. Each backpack is crafted to support students in their academic journey, providing not only storage solutions but also allowing them to express their personal style. Whether navigating the school halls or heading out on weekend adventures, these backpacks are designed to be a reliable companion.

 

 

 

 

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[Funding Alert] Freshleaf Bags Rs 1cr in Seed Funding to Boost Retail Presence in India
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[Funding Alert] Freshleaf Bags Rs 1cr in Seed Funding to Boost Retail Presence in India
 

Premium tea brand Freshleaf has secured Rs 1 crore in seed funding, led by Inflection Point Ventures. The funds will be used to expand marketing efforts, increase production capacity, and enhance research and development for new products. This strategic investment aims to strengthen Freshleaf's retail presence in India, meet growing demand, and introduce exciting new teas to the market.

The funding will help Freshleaf offer high-quality teas that enhance the tea-drinking experience for modern consumers. With innovative flavors and a commitment to accessibility, Freshleaf aims to become a leading name in the competitive beverage market.

Balkirat Singh, Co-Founder and CEO of Freshleaf, brings his expertise as a Chartered Accountant and former finance and sales professional to drive growth and ensure strategic financial and sales management for the company. Muneet Arora, Co-Founder and CMO, uses her design background and passion for tea to oversee marketing and product development, ensuring innovative, high-quality blends that strengthen Freshleaf's market position.

Vikram Ramasubramanian, Partner at Inflection Point Ventures stated, “Freshleaf aligns perfectly with our commitment to supporting innovative businesses that prioritize quality and health. Freshleaf’s unique approach to crafting premium teas combined with health benefits presents an exciting opportunity for us to contribute to a startup that is set to redefine the tea industry. We believe in Freshleaf’s dedication to foster a culture of health, wellness, and taste.

Since its inception in 2022, Freshleaf has quickly built a strong offline presence, now reaching over 550 stores across 40 cities in India. The company offers a range of flavors in both sparkling and traditional teas, catering to diverse tastes and preferences. By incorporating health-enhancing elements in select products, such as added vitamins and electrolytes, Freshleaf strives to deliver premium quality tea at an affordable price starting from Rs 130. The brand focuses on providing value to health-conscious consumers who seek an affordable yet premium tea experience.

Balkirat Singh, Co-Founder and CEO of Freshleaf, said, “At Freshleaf, we are committed to our mission of fundamentally transforming the global tea experience. Our partnership with IPV is a clear sign of what we can achieve together. We're setting out to reimagine how tea is enjoyed, making every sip a blend of tradition and innovation.

Muneet Arora, Co-Founder and CMO added, "We're pushing boundaries with unique blends that excite today’s consumer, providing convenience and exceptional taste. Everyone deserves the finest quality tea at an accessible price, and we're committed to making the tea experience modern and delightful for all.

Freshleaf has introduced 18 unique products, including innovative options like sparkling tea, which have captivated customers and fostered brand loyalty. Through strategic marketing initiatives, such as interactive tastings, the company has effectively enhanced its brand recognition and engagement with its customer base. Freshleaf is now venturing into modern retail and quick commerce while extending its reach into the UAE market, aiming to enhance accessibility and market presence, thus solidifying its position as a leading tea provider.

In 2023, the Indian tea market was valued at around Rs 9,277 crore ($11.1 billion) and is estimated to reach about Rs 12,277 crore ($14.7 billion) by 2032, with an annual growth rate of 3.18 percent. Globally, the tea market was approximately Rs 41,355 crore ($49.53 billion) in 2023 and is forecasted to grow to around Rs 82,094 crore ($98.29 billion) by 2033, with an expected yearly growth rate of 7.09 percent.

 

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[Funding Alert] whpjewellers.com Bags $10 mn in Funding to Boost Online Jewelry Market in India
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[Funding Alert] whpjewellers.com Bags $10 mn in Funding to Boost Online Jewelry Market in India
 

In an era where e-commerce is more vibrant than ever, whpjewellers.com is quickly emerging as a leader in India's direct-to-consumer jewelry sector. Dedicated to providing a seamless and convenient shopping experience, this platform is poised to become a household name across the country. With a comprehensive collection for women, men, and children, whpjewellers.com offers a one-stop shop for every style and occasion, making a significant mark in the retail industry in India.

The platform's offerings include gold and diamond rings, earrings, pendants, necklaces, mangalsutras, bangles, and bracelets. Men can find elegant chains, rings, and bracelets that epitomize sophistication. The children's line features delicate designs in earrings, pendants, and bracelets. Additionally, the brand introduces Anayra, a line of Sterling 92.5 Silver Jewelry designed for younger women. The Silver collection also includes a variety of puja articles, from utensils to idols. Another significant collection, 9Ratna, offers a diverse range of colored gemstones.

whpjewellers.com is committed to providing a secure and user-friendly shopping experience. Features such as safe payment systems, quick delivery options within 24-48 hours, flexible payment plans including EMIs and insurance, bespoke jewelry services, try@home options, and a dedicated customer care team highlight the company's customer-centric approach. Aditya Pethe, the founder of whpjewellers.com, emphasized the growth potential of the Indian online jewelry market, stating, "In 2019, the market was valued at $850 million and is expected to surge to $3.7 billion by 2025, growing at a CAGR of 28 percent. We are poised to capture a significant market share with our unique, tailored offerings."

Recently, whpjewellers.com celebrated a milestone by securing $10 million in its first round of funding from a Singapore-based investment firm. This capital infusion underscores investor confidence in the company's potential and strategic direction. As it continues to expand and innovate its offerings, whpjewellers.com remains dedicated to providing "Something Special for Everyone," solidifying its position as a premier destination for jewelry shopping in India.

 

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Retail India News: Sereko Introduces 24H Hydration Sunscreen
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Retail India News: Sereko Introduces 24H Hydration Sunscreen
 

India’s first psychodermatology brand, Sereko, has launched a 24-hour hydration sunscreen designed to benefit both your skin and mind. This ultralight creme gel formula delivers extended sun protection while nourishing your skin and calming your mind.

Enriched with the healing properties of Cica and Marine Algae, this SPF 50 | PA++++ sunscreen features key ingredients like Allantoin and Hyaluronic Acid, which reduce skin irritation and ensure long-lasting moisture retention. Suitable for all skin types, Sereko’s sunscreen protects against premature aging, UVA/UVB rays, and blue light without leaving a white cast. Its lightweight, easily blendable formula provides broad-spectrum sun protection and glides on smoothly, leaving no greasy residue.

Malvika Jain, Founder, Sereko said, "In our journey of ushering in the concept of psychodermatology in India, we are thrilled to launch our newest addition and  your companion for a stress-free & calming summer - the 24h hydration sunscreen. At Sereko, we believe in skincare that goes beyond the surface, enriching both the body and the mind. With our sunscreen, we aimed to create a product that will become a staple in our consumers’ skin care routine, encouraging them to look towards the bright side without any fear and serving the dual purpose of calming your mind and healing your skin from within. Sereko's sunscreen is the perfect addition to your daily regime, giving you a happy mind and happy skin.

The Sereko 24H Hydration Sunscreen is priced at Rs 599 and can be purchased on Sereko’s website. It is also available on popular marketplaces such as Nykaa, Amazon, Flipkart, Myntra, and Purplle.

 

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Italian Skincare Giant Rilastil Set to Make Debut in India
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Italian Skincare Giant Rilastil Set to Make Debut in India
 

Italian dermatological skincare brand Rilastil is all set to enter India this month, the company announced recently. Rilastil is set to introduce a selection of top-tier dermatological solutions tailored for the Indian market, covering depigmentation, hydration, acne treatment, facial cleansers, and sun protection. These offerings will be accessible at designated medical clinics, pharmacies, and through e-commerce channels. 

Introducing our product range in India is a momentous occasion for the brand, representing a significant milestone as we connect with a new cohort of discerning consumers,” said Giorgio Berni, Managing Director, Asia Pacific.

The announcement stated that Rilastil has become the exclusive skincare partner for the women's football and basketball teams of FC Barcelona.

Bringing beauty to India isn’t just about importing products; it’s about introducing transformative experiences that empower individuals to embrace their unique beauty and confidence, redefining standards and inspiring self-expression across the nation,” said Karan Narula, Head of India Operations.

Established in 1972, Rilastil is under the ownership of the Italian corporate firm Ganassini Group. The brand provides various products including moisturizers, sunscreens with SPF 30 and 50+, and depigmentation concentrate drops.

 

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Retail India News: Berger Paints India Q4 Net Profit Surges 19.68 pc to Rs 222.62 cr
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Retail India News: Berger Paints India Q4 Net Profit Surges 19.68 pc to Rs 222.62 cr
 

Berger Paints India announced a 19.68 percent rise in its consolidated net profit, reaching Rs 222.62 crore for the fourth quarter concluding in March 2024. According to a regulatory filing by Berger Paints India, the company had achieved a consolidated net profit of Rs 186.01 crore during the same quarter the previous year.

In the quarter in review, consolidated revenue from operations amounted to Rs 2,520.28 crore, compared to Rs 2,443.63 crore recorded in the corresponding period of the preceding year. In the fourth quarter, total expenses rose to Rs 2,274.13 crore from Rs 2,178.58 crore in the previous year. For the fiscal year ending March 31, 2024, the company reported a consolidated net profit of Rs 1,169.82 crore, marking an increase from Rs 860.4 crore in the preceding year. In FY24, consolidated revenue from operations amounted to Rs 11,198.92 crore, up from Rs 10,567.84 crore in FY23.

During the meeting held on Wednesday, the company's board of directors proposed a dividend of Rs 3.50 per equity share with a face value of Re 1 each for the financial year 2023-24, subject to approval at the upcoming annual general meeting.

"We gained market share again in FY24 and as a milestone crossed Rs 10,000 crore in revenue and PAT of Rs 1,000 crore on a stand-alone basis, a significant event on our 100th year in India," said Abhijit Roy, MD and CEO, Berger Paints India.

Roy further explained how the company delivered a double-digit improvement in profitability with all the business lines delivering well with strong double-digit volume growths and improvements in profitability especially in the industrial segment.

We remain confident of an improved demand scenario in the upcoming year and have prepared for the same with the launch of multiple innovative new products in the paint, coatings and waterproofing segments to ensure that we provide relevant solutions to the changing needs of our customers," Roy. 

 

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Retail India News: Powerlook Sets Sights on Rs 300Cr GMV This Fiscal Year
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Retail India News: Powerlook Sets Sights on Rs 300Cr GMV This Fiscal Year
 

Powerlook, the fashion brand, is aiming to achieve a gross merchandise value (GMV) of Rs 300 crore in the current financial year, reflecting a growth rate of over two-fold compared to the previous year. Primarily marketing its products on major e-commerce platforms such as Myntra and Flipkart, the brand attained a GMV of Rs 130 crore in the preceding financial year. GMV denotes the total worth of products sold through a customer-to-customer exchange platform over a specific period.

Additionally, Powerlook stated that it maintains a strong presence in the offline market, generating substantial operating revenue.

Raghav Pawar, co-founder, Powerlook stated, “The brand's focus is on customer satisfaction and delivering products on time. By prioritizing quality products and personalized shopping experiences, the brand continuously endeavours to exceed customer expectations,” said Raghav Pawar.

The men's fashion brand recorded 35-40 percent growth quarter-on-quarter last year, Pawar said. It achieved a 30 percent quarterly increase in sales and revenue. 

Powerlook's focused marketing campaigns, strategic collaborations with renowned influencers, and a dynamic pricing strategy and customer retention policy have propelled growth,” Raghav Pawar commented.

The brand has utilized social media platforms like Instagram and Facebook to interact with its audience and establish a strong online presence.

 

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Retail India News: Plate and Peonie Unveils New Tablecloth Line for Elevated Dining
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Retail India News: Plate and Peonie Unveils New Tablecloth Line for Elevated Dining
 

Plate & Peony, a renowned brand offering meticulously crafted pieces to elevate the dining experience has unveiled its latest collection of tablecloths. Whether it’s a casual family meal or a formal dinner party, the brand offers to shop tablecloth pieces that set the stage, adding texture, colour, and style to any gathering.

Plate & Peonie elevates dining into a refined experience. Their collection features stunning tablecloths in various shades like blue, peach, palm leaf, and beyond, each adorned with sophisticated designs to enrich every dining occasion. 

                                         

A delightful peach-themed tablecloth! Adorned with lovely shades of peach and a stunning blue pattern, it brings vibrancy to any dining table

 

                                                  

This hand block printed tablecloth, adorned with leaf motifs, brings a delightful burst of color to any setting.

The pricing for the Plate & Peony dining collection starts at Rs 9,675 and goes up to Rs. 17K and above. 

Plate and Peonie beckon individuals, whether they're arranging an intimate dinner for two or orchestrating a lavish celebration, to narrate a story of love and elegance with their exquisite tablecloths. The brand represents sophistication in cutlery and tableware, providing meticulously crafted pieces that enhance dining experiences. Committed to timeless design and flawless craftsmanship, the collections showcase intricate patterns and vibrant colors.
 

 

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Retail India News: EVM’s EnMag Power Banks Enters Market for Apple Users
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Retail India News: EVM’s EnMag Power Banks Enters Market for Apple Users
 

EVM, a renowned computing and mobility products manufacturing brand has unveiled the EnMag15 Power Bank featuring a 10,000mAh capacity and Magsafe/ Qi compatibility for Apple device owners.

The newly launched power bank will provide Apple device users with seamless wireless and PD charging support for their gadgets. EVM provides an extensive array of top-notch IT and telecom products, encompassing internal and external SSDs, RAM, wireless headsets, GAN chargers, and beyond, tailored to meet the varied requirements of tech enthusiasts.

The EnMag 15 redefines the conventional notion of power banks by seamlessly integrating state-of-the-art technology. It boasts an extraordinary 15W wireless output and lightning-fast 22.5W PD Fast Charging capability. The latest edition is ready to shop on online platforms like Flipkart for Rs. 1,899 and nearest retail stores. EVM ensures integrated protection against over-voltage and overheating, ensuring your devices are charged securely and swiftly.

The EnMag15 is effortlessly portable, weighing a mere 195 grams and measuring just 1.7cm thick, ensuring convenience wherever you travel.

We are striving to provide portable power options in more compact sizeand premium looks. EnMag 15 is our 4th SKU in the Magsafe/Qi segment– a compact powerhouse meticulously designed to complement the fast-paced, diverse lifestyle of our Indian consumers. With cutting-edge PD charging capabilities and seamless MagSafeand Qi compatibility, it's a game-changer in every sense. Its sleek and stylish design is a testament to how powerbanks look, function, and feel in today's world,” commented Ankit Shah, COO of EVM India. 

Convenient magnetic wireless charging, perfect for travelers seeking efficiency and practicality. With a robust 15W maximum wireless output, it charges wirelessly equipped TWS and Magsafe& Qi-compatible iPhones. 

the EnMag15 Power Bank employs cutting-edge technology to prevent short circuits and electromagnetic interference, safeguarding your electronics. It also prevents battery overheating by managing heat discharge effectively. With every EnMag15 Power Bank purchase, customers enjoy a two-year warranty and exceptional after-sales service. 

The EVM brand is already established in the Indian market, particularly in the B2B sector, with a robust distribution network spanning the country. Additionally, the company boasts an extensive network of over 500 service centers.

 

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Retail India News: Natch Teams Up with Swiggy Instamart to Offer Healthy Snacks in Mumbai
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Retail India News: Natch Teams Up with Swiggy Instamart to Offer Healthy Snacks in Mumbai
 

Natch, a leading healthy snacking brand in India, has partnered with Swiggy Instamart to deliver its nutritious snacks quickly to customers in Mumbai. This collaboration aims to provide retail consumers with a convenient way to enjoy tasty and healthy snacks.

Natch's range includes various options to suit different tastes. For those craving a sweet and spicy treat, the Thai rice chips come in sweet chili and sesame flavors. The brand also offers chickpea puffs with a vegan cheddar taste for those looking for a plant-based cheesy option. Additionally, their Thai mango slices are available in classic and chili varieties, offering a tropical twist. All Natch products are natural and plant-based, free from artificial flavors and preservatives, aligning with the brand's focus on consumer wellness.

Matthew Taff, Co-Founder and CEO of Natch Snacks said, "We are thrilled to announce that this is just the beginning of Natch's exciting journey into the world of quick commerce. Our loyal consumers can expect unparalleled convenience and exceptional service as we launch five of our best-selling products in Mumbai. We are confident in the amazing response we will receive and are excited to expand our product offerings and availability in the near future."

To celebrate the launch, Natch is offering a discount of 15-20 percent off the MRP on all their products on Swiggy Instamart for the first three months. This promotion provides an excellent opportunity for customers to stock up on their favorite healthy snacks or try new options at an attractive price.

In addition to Mumbai, Natch plans to expand its availability on Swiggy Instamart to other major cities, including Gurgaon, Delhi, Hyderabad, Pune, Chennai, Bangalore, and Ahmedabad. Download the Swiggy Instamart app today to experience the convenience of having Natch snacks delivered straight to your door in Mumbai.

 

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Retail India News: Eggoz Nutrition Disrupts Frozen Snacks Market with Egg Bhurji Momoz
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Retail India News: Eggoz Nutrition Disrupts Frozen Snacks Market with Egg Bhurji Momoz
 

Eggoz Nutrition, India's leading egg-focused retail brand, has launched a new product, Egg Bhurji Momoz, to promote farm-fresh and chemical-free eggs. This launch marks Eggoz's entry into the frozen snacks market, offering a unique blend of flavors aimed at pleasing consumers' palates.

Egg Bhurji Momoz stands out as the first product to feature egg bhurji stuffing inside momos, setting a new benchmark for healthy snacking options. This product draws inspiration from Anda Bhurji, a popular dish across India. The momos are filled with juicy, flavorful Anda Bhurji, making them a delicious and nutritious snack choice. These momos are easy to prepare, ready to serve in just five minutes. Each pack includes a spicy dip, adding extra flavor and excitement to the snacking experience.

Abhishek Negi, Co-Founder and CEO of Eggoz Nutrition stated, "At Eggoz, our mission has always been to promote nutritious eating choices without compromising on taste. With the introduction of Egg Bhurji Momoz, we continue to innovate and cater to the evolving preferences of our consumers. We are proud to offer a snack that not only delights the taste buds but also provides a nutritious boost, aligning with our commitment to quality and health. We are planning to launch more wholesome egg-snacking options this year.

Eggoz Nutrition ensures the quality and safety of its products by using eggs produced with herbal hen feed that undergoes 11 rigorous safety checks. This commitment to excellence has contributed to Eggoz's significant success in the market. The brand recently surpassed Rs 100 crore in net annual recurring revenue (ARR) sales within three years of its launch. Its strong market presence in Delhi NCR and Bangalore further cements its status as a trusted and preferred brand for fresh eggs in India.

Egg Bhurji Momoz are available for purchase on the Eggoz website and through popular online platforms such as Blinkit, Swiggy Instamart, and Zepto. They can also be found at various retail shops, ensuring easy access for consumers across different channels.

 

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Retail India News: Swiss Beauty Unveils GenZ Makeup Heaven 'CRAZE'
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Retail India News: Swiss Beauty Unveils GenZ Makeup Heaven 'CRAZE'
 

Swiss Beauty has launched its new GenZ makeup collection called CRAZE. This collection is designed to meet the on-the-go needs of the younger generation with versatile beauty products. Featuring trendy packaging, formulas infused with GenZ slang, and multifunctional items, CRAZE celebrates the passion and self-expression of today’s youth. It offers bold colors and innovative formulations for the face, lips, and eyes.

The CRAZE collection includes a variety of makeup essentials, from eye makeup products like eyeshadows and blush palettes to mascaras, lip balms, and 12-hour stay lip crayons. In the face category, products such as primers and fixers are available. Each product is designed to be multi-functional and high-performing, making the latest beauty trends accessible to young consumers.

Saahil Nayar, CEO of Swiss Beauty said, "Our CRAZE makeup range caters to the vibrant and dynamic Gen Z, who are making their mark in the world, whether they're stepping into college, graduating, or entering the workforce. It reflects the free spirit of Gen Z with its vibrant colors, versatile formulas, and quirky personality. The collection lets young women experiment, explore, and express their individuality through makeup. With 11 years of presence in the Indian beauty industry, Swiss Beauty is attuned to the pulse of the Indian market and aims to cater to the unmet needs of Gen Z for color cosmetics with CRAZE. The versatile, multifunctional, and trendy makeup products are especially designed to speak to and for Gen Z. Gen Z is the fastest-growing segment for beauty and personal care in India. As a youth-focused brand, we want to build authentic connections with these consumers through our quality, innovation, and trendiness."

Swiss Beauty CRAZE has established a network of retail touchpoints across 550+ cities and has a strong presence in over 120+ beauty-assisted outlets across India. CRAZE products are available at leading marketplaces, including Nykaa, Amazon, Myntra, and Purplle. Additionally, the newly launched micro website serves as a one-stop shop for trending makeup products, showcasing unique and innovative formulations.

 

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Retail India News: moha Teams Up with Surya Kumar Yadav for Skincare Excellence
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Retail India News: moha Teams Up with Surya Kumar Yadav for Skincare Excellence
 

moha:, a prominent skincare brand known for its natural formulations, has announced a partnership with renowned cricket star Surya Kumar Yadav, also known as SKY. Yadav's rapid ascent in cricket and his widespread popularity align with moha:'s commitment to excellence and innovation in personal care within India's retail market.

Surya Kumar Yadav commented, "I am happy to join forces with moha:, known for its wide range of ayurvedic offerings. As an athlete, prioritizing sun protection and foot care are integral components of my regimen, and their products excel as the go-to solution for fulfilling these vital needs.

Dr. Ram H. Shroff, Director of Charak Pharma, the parent company of moha said, "We are delighted to join forces with SKY as we share common values of trust, reliability, and excellence. moha: Sunscreen Spray, a first-of-its-kind Indian Sunscreen Spray is a testament to our commitment to innovation and quality.

moha: has established a strong presence in the skincare industry by combining traditional Ayurvedic wisdom with modern scientific advancements. Their product range includes face washes, moisturizers, and hair care essentials, all designed to promote overall skin health and wellness. This partnership between moha: and Surya Kumar Yadav signifies a new phase of innovation and performance in personal care, promising high-quality products endorsed by SKY and supported by moha:'s legacy of excellence.

 

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Retail India News: Social Media Star Harshita Gupta Launches 'Chikankari Hues'
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Retail India News: Social Media Star Harshita Gupta Launches 'Chikankari Hues'
 

Social media influencer Harshita Gupta has entered the retail sector in India with the launch of her new label, 'Chikankari Hues', in collaboration with her husband, Shrey Chhabra. The label, introduced today, gives a modern twist to the traditional Mughal-era embroidery style from Lucknow, presenting over forty unique styles in various colors to appeal to women of all ages.

Harshita Gupta, the founder of 'Chikankari Hues' said, "There are two solid reasons why I founded the label: One is purely for my undying love for Chikankari, since my roots belong to Lucknow. Fun fact - my husband and I wore an ensemble with Chikankari on the day of our wedding and so the craft certainly holds a special spot in our hearts. Secondly, to create a one-stop destination where true connoisseurs of Chikankari can make a purchase, as the label is experimenting with the craft like never before, keeping master craftsmen busy at work and ensuring the continuation of this rich legacy (supposedly dating back to Nur Jahan) in-lieu of justifiable wages for the beautiful work that they create."

Harshita, originally from Lucknow, began her career as a radio jockey at a well-known radio station. With the rise of digital media, she transitioned to content creation, which eventually became her full-time career. Today, she has millions of followers on various social media platforms and was featured in the 2023 Forbes List of the Top 100 Digital Stars of India.

 

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[Funding Alert] BEYOBO Bags Rs 6.7 cr in Funding Round
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[Funding Alert] BEYOBO Bags Rs 6.7 cr in Funding Round
 

BEYOBO, a leader in cross-border commerce, has secured Rs 6.7 crore in pre Series A2 funding, witnessing an oversubscription of 300 percent. The funding, spearheaded by Indian Angel Network and backed by International Startup Foundation and SAN Angels, underscores the burgeoning confidence in BEYOBO's market potential and business strategy.

The raised capital will be allocated towards expanding the platform's repertoire of international brands available in India and enhancing its technological infrastructure.

BEYOBO operates as an online marketplace facilitating cross-border trade for Indian SMEs seeking imported goods and global brands aiming to tap into the Indian market. With a focus on sourcing competitively priced products globally, tailored for Indian businesses, BEYOBO simplifies international trade and enriches the Indian retail landscape.

Anil Agrawal, CEO and Co-Founder, BEYOBO said, "Our journey so far has been phenomenal. The overwhelming interest from our investors and customers not only fuels our financial resources but also reaffirms our strategic direction. We are not just creating a platform; we are building a category that will redefine how cross-border transactions are perceived and executed globally, backed by our own 20-year experience in the domain. Our sights are firmly set on achieving profitability as we gear up for a Series A round, and the future looks incredibly bright.

Hiren Turakhia, Lead, Indian Angel Network said, “Our journey with BEYOBO has been marked by a deep understanding of their solid business model and an impeccable Founder-Market Fit. Their relentless pursuit of excellence and innovation makes us confident in their ability to lead the cross-border commerce landscape."

Bikky Khosla, Lead, Indian Angel Network added, "We see BEYOBO as a fast growing force in the cross border commerce category. Our decision to invest in the last 3 rounds including the current one is a testament to our belief in the Company’s potential and execution of their vision. We believe that BEYOBO is in a position to capitalise on its early mover advantage backed by an experienced team, which will lead them to capturing a sizeable market share in the cross-border e-comm category.” 

With India's B2B e-commerce market witnessing unprecedented growth, BEYOBO's innovative approach and robust performance position it as a key player in reshaping the country's digital commerce landscape.

 

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Retail India News: Good Glamm Group Appoints Shivam Pandey as Head of Supply Chain
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Retail India News: Good Glamm Group Appoints Shivam Pandey as Head of Supply Chain
 

Good Glamm Group, South Asia's prominent beauty and personal care conglomerate has announced Shivam Pandey's elevation as Head of Supply Chain. In his new role, Shivam will lead the development of a customer-centric supply chain strategy focused on delivering added value to consumers and driving sustainable growth for the organization.

With more than 12 years of experience in the FMCG and E-commerce sectors, Shivam brings a wealth of expertise to his new position. His diverse background in supply chain management positions him well to optimize resources, enhance operational efficiency, and foster team collaboration.

During his tenure of 1.5 years at Good Glamm Group, Shivam has demonstrated remarkable leadership as the head of warehouse and procurement, implementing cost-saving measures and streamlining processes. His track record in spearheading automation initiatives across critical areas such as storage, distribution, and payment realization highlights his dedication to innovation and operational excellence.

"The growth opportunities for me at the Good Glamm Group have been tremendous and I am honored and excited to take on the role of Head of Supply Chain. I look forward to leveraging my experience and collaborating with our talented teams to further enhance our supply chain capabilities, delivering superior value to our customers and driving sustainable growth for the organization," said Shivam Pandey, Head of Supply Chain, Good Glamm Group.

Kartik Rao, Group Chief People Officer and SVP of Founder Initiatives at Good Glamm Group added, "At Good Glamm Group, we believe in the potential of our employees and their ability to drive the company's success. Shivam has been an invaluable asset to our organization and we believe that under his leadership, our supply chain will further strengthen our supply chain operations and contribute to the overall growth and success of the organization."

Good Glamm Group looks forward to the positive impact of Shivam Pandey's appointment on the company's supply chain operations and overall business growth.

 

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Retail India News: The Derma Co Teams Up with Dr Vanita Rattan to Elevate the Skincare Industry
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Retail India News: The Derma Co Teams Up with Dr Vanita Rattan to Elevate the Skincare Industry
 

The Derma Co a leading brand designed by dermatologists at Honasa Consumer, has recently announced its partnership with Dr. Vanita Rattan, a respectful doctor and influencer from the UK. This joint venture has led to the debut of a new skincare range called Skin Renew, aiming to meet the skincare needs of the Indian population. 

This is the first time a domestic brand has partnered with an international cosmetic platform to formulate a skincare line particularly tailored for the Indian market. Considering the challenges posed by the Indian climate, the Skin Renew range features powerful ingredients like peptides, retinol, vitamin C, niacinamide, and glycerin, all aiming at rejuvenating your skin and designed to unclog pores, prevent breakouts, and promote clear, blemish-free skin. The range also has targeted ingredients such as vitamin C, lactic acid, and other potent ingredients to even out skin tone, reduce dark spots, and restore a radiant complexion.

The newly introduced skincare range offers five products including facewash, toner, moisturizer, retinol cream serum, and exfoliator. Skin Renew Peptide anti-pollution facewash is a multi-tasking cleanser that washes off all traces of pollution from the skin. It accelerates skin renewal and boosts collagen. With Niacinamide being the main ingredient, the facewash minimizes pores, and Salicylic Acid sloughs off dead skin cells. 

The Skin Renew Peptide Hydrating Toner delivers instant hydration, unclogs pores, and boosts collagen. This toner features Hyaluronic Acid, Salicylic Acid, and Peptides that keep your skin plump and hydrated. The peptides meanwhile accelerate skin renewal and cellular turnover. 

The peptide exfoliator serum targets dullness, bumpy texture, and blemishes. Featuring acne-fighting properties of Lactic Acid, Salicylic Acid, and Vitamin C, the serum removes dead skin cells and unclog pores. Ingredients like peptides activate skin regeneration and boost skin elasticity. 

The serum cream formulated with peptide unveils fresher and smoother skin. Formulated with 0.2% Encapsulated Retinol, the product slowly penetrates into the skin and targets signs of aging such as dullness and dark spots. The moisturizer offered in the range nourishes your skin and helps in skin renewal. It forms a protective shield on your skin and prevents moisture loss. 

 

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Retail India News: HYPHEN Expands Anti-Acne Products portfolio for Indian Shoppers
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Retail India News: HYPHEN Expands Anti-Acne Products portfolio for Indian Shoppers
 

HYPHEN, a direct-to-consumer skincare brand born from a collaboration between PEP Technologies and Celebrity Entrepreneur Kriti Sanon, is making waves in the Indian retail market with its latest venture. The brand's new line, the Ultimate Acne Care Range, marks its foray into addressing specific skincare concerns.

Recognizing the widespread demand for acne solutions among consumers, HYPHEN has introduced a comprehensive range of products designed to combat acne effectively. Featuring a Clarifying Acne Cleanser, Acne Defence Serum, and Acne Fix Spot Corrector, the range boasts a blend of potent acne-fighting actives and natural ingredients.

Incorporating a refreshing blue hue into its packaging, the new range not only conveys a sense of calm but also enhances its visual appeal. Each product is carefully formulated with a combination of active ingredients such as Salicylic acid, Azelaic Acid, Tea Tree Oil, and Niacinamide, catering to various skincare needs.

Kriti Sanon, Co-Founder and Chief Customer Officer of HYPHEN said, “For years, many have faced the ongoing battle of acne. Anti-acne products that don't strip the skin of moisture or cause irritation are a universal need in the pursuit of clear, balanced skin. Interestingly, ever since we launched HYPHEN, we've received a lot of messages from our customers asking us to launch a line of products specifically for acne. A huge number of comments showed a strong demand for effective acne solutions. Using this feedback and detailed consumer research, we launched HYPHEN’s Anti-Acne range.  Our team at HYPHEN has created a complete and holistic range that fights acne while keeping the skin balanced and healthy. I’m excited to share the new product line that has made a significant difference in my skincare routine with everyone!

Vaishali Gupta, Co-Founder and Chief Growth Officer of HYPHEN said, ”Our goal with this new anti-acne skincare range is clear -- we want to empower both men and women in their fight against acne with high-quality, effective solutions. We have created products with innovative formulas to not only address current breakouts but also prevent future ones to help our consumers retain confidence in their skin!” 

In addition to its gender-neutral approach, HYPHEN has launched the #MenNeedSkinCare campaign to raise awareness about skincare among men. By meticulously considering diverse skin types in product development, HYPHEN ensures its Anti-Acne range is suitable for all.

With a track record of delivering accessible and effective skincare solutions, HYPHEN continues to revolutionize the skincare industry. Available for purchase on its website and major e-commerce platforms like Nykaa, Amazon, and Flipkart, the brand's new Anti-Acne range is set to make a significant impact in the Indian retail market.

 

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[Funding Alert] ICON Bags $1.2 mn Seed Funding to Elevate Luggage Retail in India
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[Funding Alert] ICON Bags $1.2 mn Seed Funding to Elevate Luggage Retail in India
 

ICON, a leading internet-first direct-to-consumer startup specializing in luggage and travel accessories (LTA), has successfully raised $1.2 million in seed funding. The investment round, spearheaded by DSG Consumer Partners with participation from various angel investors, marks a significant milestone for the company.

Focusing on the mass premium segment within the LTA category, ICON offers a diverse product portfolio including hard luggage, backpacks, and handbags. The newly acquired capital will fuel ICON's efforts to enhance its product range, expand its team, strengthen its distribution channels, and innovate further.

Mohammad Patel, CEO, ICON said, “India is at the inflection point, and travel is taking off. Travel has bounced back post the COVID drawdown and, along with it, consumer spending on travel-related consumer goods purchases. An increase in consumer expenditure on lifestyle, growing per capita income, and a surge in business and leisure trips are few of the many tailwinds driving this consumption category. We believe that Indian consumers deserve superiorly built products with better aesthetics, design, and utility at an affordable price. We see a clear opportunity to build products with superior quality, design and functionality and are very excited about the opportunity.

ICON is helmed by seasoned entrepreneurs – Mohammad Patel, Poojan Shah, Fazal Lakhani, and Aakash Mehta – who have witnessed considerable success in their previous venture, health food startup MyFitness. The startup was acquired by Mensa Brands in 2022, the year’s largest D2C cash acquisition (read here). Noting critical gaps in the LTA category, the founder quartet set its sights on leading the Indian luggage revolution through ICON, whose “ICONic” product line combines style, functionality, and durability to meet the evolving needs of the modern fashion-conscious traveler.

We have been in touch with Mohammad and the team since their MyFitness days. They built a category-defining brand in an extremely capital-efficient manner and had a fantastic cash exit. We are excited to be their Day Zero partner as they set out to build a category-defining brand in the luggage category – a category that is set to explode in India.  India is set to become the 4th-largest global spender in travel by 2030. Domestic and international tourism will boom in the coming decades The growing demand for fashionable, high-utility aspirational products is underserved. We are excited to partner with Team ICON to address this gap by offering fashionable products with superior functionality for the modern Indian traveler,” said Hariharan Premkumar, MD and Head of India at DSG Consumer Partners.

Each product offered by ICON is meticulously designed to withstand the rigors of travel, incorporating innovative features such as wide-handle trolleys, smart bags with power bank slots and Bluetooth-enabled trackers, and premium materials sourced from around the globe.

With the post-pandemic travel renaissance driving a surge in demand for luggage, ICON is well-positioned to capitalize on this trend. The Indian tours and travel industry is expected to witness healthy growth in the coming years, with branded players like ICON playing a significant role in shaping consumer preferences.

As luggage evolves from a travel necessity to a lifestyle product, ICON aims to lead the way in transforming travel experiences, both globally and locally, by seamlessly blending technology with style and functionality.

 

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Retail India News: Terra Unveils Product Range for International Markets
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Retail India News: Terra Unveils Product Range for International Markets
 

Terra, the globally leading premium eco-conscious baby & mother care products manufacturer has recently announced to expand its business into new international markets, including Taiwan, Canada, UAE, and Mexico.

The brand is recognized for its commitment to sustainability and eco-conscious practices and is praised all over for its Biodegradable Baby Wipes and Plant-Based Diapers. Terra has specialization in ideating revolutionary eco-conscious wipes and Diapers, thoughtfully created to uphold faster biodegradability. 

The wipes offered by the brand are made of 100 percent bamboo as opposed to nasty chemicals. Also, they offer a gentle and safe solution for individuals of all ages, especially for mothers and newborn babies. 

"We are excited to introduce TERRA's eco-conscious baby & mother care products to new regions around the globe, following the success that we have recorded in our home markets – New Zealand & India, as well as the established markets in wellness including the USA, Japan, and Chile. Our commitment to sustainability and innovation drives us to continuously expand our reach, offering consumers everywhere the opportunity to make a conscious choice for themselves and the planet. We are excited to become the conscious choice label in the sustainable baby care sector globally," said Tapasya Sharma at Terra. 

Terra has been a subsidiary of Zeta Group, which is a New Zealand-owned and operated FMCG manufacturer specializing in baby & mother care hygiene products including diapers and wipes.

 

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[Funding Alert] Eternz Expands Reach with $1.15 mn Funding Boost
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[Funding Alert] Eternz Expands Reach with $1.15 mn Funding Boost
 

Eternz, a curated vertical marketplace for jewellery, has raised a pre-seed round of $1.15 million, led by Kae Capital, with participation from Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab. Eternz curates designs from high-quality national and international brands, offering a unique jewellery buying experience online through innovative technology. Arthi Ramalingam, an IIM Ahmedabad graduate with prior experience at Udaan, founded Eternz to address the challenge of discovering high-quality jewellery online.

The global online jewellery market is projected to increase by $36.23 billion and grow at a CAGR of 16 percent between 2022 and 2027. With a surge in domestic jewellery brands, consumers seek diverse options. Eternz helps these brands acquire customers by providing a dedicated, trustworthy platform and plans to enhance the customer experience for better conversions.

Specializing in fashion and silver jewellery, Eternz aims to expand its collection to include gold and diamond jewellery. By collaborating with exceptional brands and designers, Eternz facilitates discovery and growth in this evolving market. With the recent funding, Eternz intends to target urban customers across India and establish partnerships with international brands.

While primarily an online platform, Eternz plans to launch an offline experience center to provide consumers with a tactile experience of the jewellery. This move aligns with their commitment to offering a comprehensive and personalized retail experience to their customers in India.

Arthi Ramalingam, Founder and CEO shared, “As a platform, we are solving for trust and discovery that consumers face while purchasing jewellery online. There is a huge trust deficit online and consumers shy away from buying even if they like the designs. At Eternz we want to be the go-to trusted platform for jewellery purchases. Our objective is to offer meticulously curated designs for every occasion, backed by our high quality assurance ensuring an unparalleled jewellery discovery and shopping experience for our customers using technology. Through strategic partnerships with brands, we aim to enhance their distribution by providing high-intent customers.

Sunitha Viswanathan, Partner at Kae Capital added, “Jewellery has become one of the strong pillars in the fashion industry. While in India, bridal jewellery historically has driven growth, we are now seeing Millenials and Gen Z purchase jewellery for daily wear. Jewellery wear is no longer restricted to only occasions. We liked Eternz’s approach of a curated vertical marketplace offering customers a trusted and unique experience. We believe they will become the platform of choice for brands looking to scale their online presence.

 

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Retail India News: WOW Skin Science Introduces 'Activated Naturals' Product Line
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Retail India News: WOW Skin Science Introduces 'Activated Naturals' Product Line
 

WOW Skin Science, a prominent beauty and wellness brand in India, has unveiled its updated product range called 'Activated Naturals.' This enhanced product line is the outcome of extensive market research aimed at understanding consumer preferences and requirements. It merges the safety of natural ingredients with the effectiveness of advanced scientific formulations to cater to a diverse range of personal care needs.

In a recent study conducted by McKinsey and Company, it was revealed that contemporary consumers, especially millennials and Gen Z, exhibit a strong allegiance to brands that resonate with their values and evolving tastes. Today's consumers demand products that not only contain natural ingredients but also deliver quick and noticeable results. Recognizing this trend, WOW Skin Science recognized the necessity for formulations that are both safe and highly effective.

Through rigorous research and validation from consumers, WOW Skin Science has revamped its product offerings to deliver superior performance with modern formulations infused with scientifically proven actives. The new range includes innovative blends such as Onion + Collagen, Rosemary + Biotin, Vitamin C + Niacinamide, ACV + Salicylic Acid, ACV + Olamine, and WOW Sunscreen featuring Aloe Vera, Glutathione, Calamine, and Hyaluronic Acid. These advanced formulations offer high-performance solutions for a comprehensive beauty regimen covering hair care, skin care, and sun protection needs.

Manish Chowdhary, Co-Founder, WOW Skin Science said, "Our new Activated Naturals range is a breakthrough in beauty and skin care. By harnessing the power of curated natural ingredients and combining them with cutting-edge scientific actives, we have formulated products that not only enhance your personal care routine but also deliver exceptional results, giving you the WOW effect you deserve. We are thrilled to introduce this innovative range to our customers, empowering them to achieve their specific beauty goals and embrace their healthiest, most radiant selves.

Mrunmay Mehta, CEO, WOW Skin Science said, “Based on robust customer research and feedback, we recognize that the power of nature-backed products alone isn't always sufficient to achieve desired results. Therefore, each product in this new range is meticulously crafted by blending nature's best with science-backed actives. This approach enhances the effectiveness of natural ingredients and showcases our commitment to delivering targeted, high-performance and at the same time safe personal care solutions.

The revamped WOW Skin Science offerings are now available across 20+ online marketplaces, as well as leading offline retailers like DMart and Reliance Retail, apart from 35,000 offline stores.

 

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Retail India News: Laneige Welcomes Sara Tendulkar as Brand Ambassador
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Retail India News: Laneige Welcomes Sara Tendulkar as Brand Ambassador
 

Laneige, a skincare brand specializing in moisture research, has appointed social media sensation Sara Tendulkar as its Brand Ambassador in India. Sara's authentic presence on social media aligns with Laneige's mission to promote natural and sustainable beauty in the country.

Sara Tendulkar embodies Laneige's values of embracing individuality and inner beauty, resonating with the brand's belief that everyone deserves to shine with their unique glow. Alongside Sara's appointment, Laneige introduced its Bouncy and Firm Sleeping Mask, emphasizing its commitment to innovative skincare solutions.

Paul Lee, MD and Country Head of Amorepacific India, expressed Laneige's pride in welcoming Sara Paul Lee, Managing Director and Country Head of Amorepacific India added, "Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances. With Sara onboard, Laneige aims to connect with a broader audience."

Mini Sood Banerjee, Assistant Director and Head of Marketing and Training Amorepacific India said, "As Laneige's journey evolves, we are thrilled to welcome Sara Tendulkar into our family as the embodiment of timeless grace and modern elegance. Her vibrant spirit and innate charm perfectly resonate with Laneige's commitment to empowering individuals to embrace their unique beauty. Together, we embark on a new chapter, celebrating authenticity and the transformative power of skincare."

Sally Lee, Brand General Manager of Laneige India said, "We are delighted to announce Sara Tendulkar as the new Brand Ambassador for Laneige. Sara's luminous charm and timeless elegance resonate deeply with our brand's values. Sara's deeper integration into the Laneige experience marks a remarkable milestone, fostering deeper connections with a burgeoning generation of consumers."

Laneige, renowned for its expertise in moisture research, offers intelligent skincare solutions for all skin types. With products designed to address various skin concerns caused by stress and environmental factors, Laneige aims to awaken the skin's ultimate moisture potential. The partnership between Laneige and Sara Tendulkar is poised to make a significant impact on the skincare industry in India, providing consumers with access to innovative and high-quality skincare products tailored to their specific needs.

 

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[Funding Alert] ellementry Secures Funding from She Capital
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[Funding Alert] ellementry Secures Funding from She Capital
 

ellementry, a prominent homeware and gifting brand committed to sustainable living, has recently concluded its latest funding round, aiming to accelerate its expansion efforts and enrich its product offerings, production capabilities, and market presence both within India and internationally. The infusion of funds reflects the company's focus on research and development to foster innovation and sustainability across its product range.

Established in 2018 by entrepreneur Ayush Baid and Creative Head Riddhima Khandelwal, ellementry has rapidly emerged as a trailblazer in the homeware market. Its mission to curate high-quality products blending functionality with aesthetic appeal has garnered widespread acclaim. Leveraging in-house manufacturing across diverse materials like terracotta, ceramic, wood, and papier mâché, the brand has earned recognition for its commitment to sustainability and consumer-centric design.

ellementry operates through both online and offline channels, with a presence in 16 stores across 13 Indian cities and on various online platforms such as Amazon, Tata Cliq, and Myntra. Since its inception, the company has fulfilled over 4 lakh orders and amassed a customer base exceeding 2.5 lakhs. With a presence in 12 countries spanning the USA, Europe, and the Middle East, ellementry aims to double its customer base within the next 12 months.

Looking ahead, ellementry plans to introduce new products in the textile and home decor segments ahead of Diwali. Its in-house manufacturing units facilitate timely additions to the product collection, which currently boasts over 1000 SKUs. Despite market challenges, ellementry has achieved a double-digit growth percentage in the last financial year, signaling its resilience and potential for further expansion in India's vibrant homeware retail sector.

Ayush Baid, Founder and CEO of ellementry said, “We are looking forward to this association and what it brings with it. Innovating and creating handcrafted homeware and gifting solutions for people to experience and appreciate. We can’t wait for more people to experience all that ellementry has in store.

Anisha Singh, Partner at She Capital added, “ellementry's dedication to design, functionality, and ethical practices aligns perfectly with the growing demand for conscious consumerism, particularly among women. We are confident that ellementry will become the leading destination for those seeking to create beautiful and sustainable homes."

 

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Retail India News: SLN Coffee Appoints Sahib Singh as CEO to Drive Expansion Plans
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Retail India News: SLN Coffee Appoints Sahib Singh as CEO to Drive Expansion Plans
 

In a strategic move aimed at expanding its market presence, SLN Coffee has appointed Sahib Singh as its new CEO. This decision reflects the SLN Group's determination to enhance its position in the global coffee market.

Bringing with him a wealth of experience from his tenure at Hindustan Unilever Limited (HUL) and Unilever, Sahib Singh is expected to leverage his expertise to bolster SLN Coffee's market position and propel its brand Levista to greater heights. Levista's strong foothold in South India, coupled with its increasing popularity in the Far East and Middle East, underscores its global potential.

Sahib Singh stated, "I am very excited to join SLN Coffee Group. Levista has already achieved significant success in the market, and I am eager to build on this momentum. My goal is to steer SLN Coffee Group towards becoming a successful multinational corporation with world-class operations, leveraging the brand's strengths and exploring new avenues for growth."

SLN Coffee's decision to appoint Sahib Singh underscores its commitment to harnessing top-tier talent to drive its ambitious growth agenda. SLN Coffee directors, SLN Sathappan and SLN Vishwanath, emphasized Singh's industry knowledge, strategic acumen, and leadership qualities, citing him as the ideal candidate to lead Levista into its next phase of expansion.

With Levista's innovative product offerings and cafés garnering consumer interest, SLN Coffee aims to establish itself as a market leader in shaping the future of coffee consumption.

 

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Retail India News: The Derma Co Partners with Dr Vanita Rattan to Bring Skin Renew Range
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Retail India News: The Derma Co Partners with Dr Vanita Rattan to Bring Skin Renew Range
 

In a significant collaboration within the Indian retail skincare sector, The Derma Co. joins forces with Dr. Vanita Rattan (Dr. V), a well-known figure in the UK for her expertise in skincare formulation. This collaboration marks the launch of Skin Renew by The Derma Co. X Dr. V, a pioneering skincare range meticulously crafted by Dr. V to address the specific needs of the Indian population.

This unique partnership not only demonstrates a deep understanding of the evolving needs of today's consumers but also represents the first instance of an Indian brand teaming up with an international cosmetic formulator to develop a skincare line tailored specifically for the Indian market. With consumers increasingly seeking expert-driven solutions, this collaboration is timely, leveraging Dr. V's reputation and expertise to enhance credibility.

The Skin Renew Range includes five essential products – Face Wash, Toner, Moisturizer, Retinol Cream Serum, and Exfoliator – targeting key areas such as barrier repair, brightening, and anti-acne solutions. Incorporating ingredients like peptides, retinol, vitamin C, niacinamide, and glycerin, the range addresses challenges posed by factors like heat, pollution, and UV rays, offering solutions for skin renewal.

Specifically designed to combat common concerns like hyperpigmentation, dullness, and acne prevalent in India's tropical climate, the range integrates ingredients such as salicylic acid, lactic acid, and retinol to unclog pores, even out skin tone, and prevent breakouts, promoting clear, blemish-free skin.

Ghazal Alagh, Chief Innovation Officer and Co-Founder, Honasa Consumer Limited said, “We are thrilled to join hands with Dr Vanita Rattan, in this one-of-its-kind collaboration along with the launch a range crafted for Indian skin and weather. Skin Renew by Dr V, range has been formulated along with Dr Vanita using best ingredients appropriate for the Indian consumer. This collaboration underscores our commitment to provide the best products to our consumers. We are confident that this collaboration is going to add value to our commitment to excellence in the skincare industry.

Dr Vanita Rattan (Dr V) comments, “I have always been passionate about formulating skincare products for colored skin, and the partnership with The Derma Co., has made my dream to craft for India, a reality. Over the past eighteen months, we've worked tirelessly to create the Skin Renew Range, tailored specifically for Indian consumers. The choice of ingredients is the first of its kind and brings in a unique blend of ingredients in formulations and textures, ideal for this weather. What sets us apart is that the range offers a blend of ten necessary and potent actives in precise percentages, packaged correctly and layered in the right order, effectively meeting the skincare needs of today's consumers. I am confident that the consumers will love the products and will enjoy their skin renewal journey.

 

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Retail India News: Libas Partners with GoKwik to Expand Digital Retail Presence
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Retail India News: Libas Partners with GoKwik to Expand Digital Retail Presence
 

Libas, a leading ethnic fashion brand, has joined forces with GoKwik, an e-commerce enabler, to bolster its direct-to-consumer (D2C) reach and drive growth in India. The collaboration aims to optimize the checkout experience for shoppers and improve accessibility across all regions of India, leveraging GoKwik's expertise in e-commerce enablement.

Through this partnership, Libas seeks to enhance its digital growth by providing a seamless shopping experience, including one-time OTP login, pre-filled addresses, multiple discount offerings, and extensive payment options. Already, the brand has witnessed a 10 percent increase in conversions and prepaid transactions, demonstrating the early benefits of the partnership.

Sidhant Keshwani, founder and CEO of Libas said, "We are excited to partner with GoKwik to expand our brand's presence in the digital sphere. With their e-commerce enablement expertise, we aim to deepen our online footprint and reach a wider audience."

Keshwani emphasized the importance of offering a hassle-free shopping experience to customers, aligning with Libas' long-term goal of establishing a robust omnichannel presence.

Through GoKwik's KwikCheckout solution, shoppers can enjoy a one-click checkout experience, eliminating the need to log in repeatedly. Additionally, GoKwik's network pre-fills up to 85 percent of addresses, reducing drop-offs during the checkout process.

Chirag Taneja, Co-Founder and CEO of GoKwik, highlighted Libas' significant online sales growth and expressed excitement about building a strong partnership to further increase the brand's online revenue share through its D2C website.

With over 1500 e-commerce brands in its network, including Lenskart, Neemans, and Levis, GoKwik covers various categories, contributing to the online shopping space's diversity.

Media reports indicate that Libas achieved revenues of Rs.500 crore in the financial year 2024. In FY 2025, the brand aims to sustain growth by 60-70 percent, bolstering its offline and D2C presence while seeking its first round of funding. Additionally, Libas recently appointed Kiara Advani as its brand ambassador.

 

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Retail India News: Kylie Cosmetics Brings Exclusive Collection in India
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Retail India News: Kylie Cosmetics Brings Exclusive Collection in India
 

Kylie Cosmetics, the renowned beauty brand founded by Kylie Jenner, is set to debut in India, marking a significant step in its global expansion. Teaming up with House of Beauty, a leading omnichannel beauty specialist in India, Kylie Cosmetics' entry into the Indian market has long been anticipated by beauty enthusiasts. Starting from April 25, 2024, Kylie Cosmetics will be exclusively available at 25 Sephora India stores nationwide and online at sephora.in.

I am thrilled to introduce Kylie Cosmetics in India. I created Kylie Cosmetics to offer my fans access to the makeup products that I personally use and love, and I am excited to share my collection with all my fans in India,” said Kylie Jenner, Founder of Kylie Cosmetics. 

Since its inception in 2015 with the launch of Kylie Lip Kits, Kylie Jenner, supported by Coty, has expanded her beauty empire globally, offering a wide range of products across eye, complexion, and lip categories, crafted with clean formulations and vegan ingredients to meet the demands of beauty enthusiasts worldwide.

The launch collection in India includes popular products like Matte and Velvet Lip Kits, Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer, and Tinted Butter Balm. With the launch of its exclusive collection in India, Kylie Cosmetics aims to cater to the diverse beauty needs of Indian consumers, providing them with access to high-quality, trend-setting makeup products that have garnered international acclaim.

 

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Retail India News: Conscious Chemist Sets the Bar High in the Skincare Industry via Transparency
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Retail India News: Conscious Chemist Sets the Bar High in the Skincare Industry via Transparency
 

In the beauty industry, terms like "natural" and "organic" have gained significant traction, appealing to consumers who prioritize traditional skincare approaches. However, amidst these labels lies a complex landscape where understanding product compositions can be challenging.

Driven by a commitment to transparency and efficacy, Robin Gupta and Prakher Mathur established Conscious Chemist in 2020. The brand aims to revolutionize the skincare industry by offering science-backed solutions at affordable prices. With a focus on providing effective and environmentally safe skincare, Conscious Chemist combines the best of science and nature in its product line.

"We believe in providing skincare solutions that are effective and safe for the environment and all skin types. Our goal is to dispel misconceptions about chemicals in cosmetics by offering solutions backed by solid data and transparency,” said Robin Gupta, CEO and Co-Founder of Conscious Chemist. 

Conscious Chemist's latest product, Azicalm Moisturiser, showcases its commitment to innovation. Formulated with a potent 10 percent Azelaic acid blend, Azicalm caters to individuals with rosacea-prone skin, providing soothing relief while addressing various skincare needs.

"We believe that chemicals are good when used responsibly and with purpose. Our new product exemplifies the brand's positioning that "Life is Chemistry, Aur Chemicals Ache Hain," said Prakher Mathur, Co-Founder of Conscious Chemist. 

With 29 Made Safe certified products in its portfolio, Conscious Chemist demonstrates its dedication to delivering noticeable skincare improvements while prioritizing environmental sustainability. As the brand continues to expand its product offerings, it remains committed to its core values of functionality, sustainability, and consumer trust. The launch of Azicalm Moisturiser signifies another milestone in Conscious Chemist's journey towards redefining skincare with intelligence and integrity.

 

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Retail India News: Viah Beauty Brings Premium Skincare Range for Indian Consumers
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Retail India News: Viah Beauty Brings Premium Skincare Range for Indian Consumers
 

Viah Beauty, recognized for its innovative skincare formulations designed specifically for Indian skin concerns, has announced its official launch in India. Addressing prevalent skincare issues among Indian consumers, Viah Beauty unveils a lineup of premium summer skincare products crafted with luxe ingredients. 

The brand's commitment to excellence and innovation is evident in its products, featuring ingredients like White Truffle, Lime Caviar, Oubaku, and Jiou Liquid. These premium ingredients are blended at an affordable price range, ensuring optimal results for all skin types and concerns. The newly launched summer skincare range targets common issues such as acne, pollution, pigmentation, dark circles, and wrinkles.

Riddhamn Baahri, Co-Founder, Viah Beauty said, "We are excited to bring Viah Beauty to India. India's skincare market is rapidly expanding, reflecting a growing trend towards increased focus on personal grooming and wellness. Our mission is to provide Indian consumers with luxurious skincare solutions tailored to effectively address their unique skin concerns. With our range of affordable premium formulations, we aim to make high-quality skincare accessible to all without compromising on efficacy."

Viah Beauty products are clinically tested, free from minerals, parabens, sulphates, and 100 percent cruelty-free. They are available on their website, offering skincare enthusiasts a transformational experience with affordable luxury.

 

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Retail India News: Guduchi Ayurveda Debuts Health Juices Targeting Common Health Concerns
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Retail India News: Guduchi Ayurveda Debuts Health Juices Targeting Common Health Concerns
 

Guduchi Ayurveda, a prominent name in the Ayurveda sector known for its proficiency in treating lifestyle ailments, has introduced a series of six health juices designed to tackle prevalent health issues. This innovative range blends ancient Ayurvedic wisdom with modern nutritional science to provide comprehensive wellness solutions.

The lineup comprises Weight Loss Plus, Diabetes Plus, Ova Plus, Ortho Plus, Immunity Plus, and Digestive Plus. Each Rs 180 health juice purchase includes a complimentary premium Aloe Vera Gel infused with Vitamin C, valued at Rs 180, making it a cost-effective addition. Crafted from 100 percent natural ingredients and subjected to rigorous quality checks, these specialized juices offer targeted remedies for common health concerns such as obesity, diabetes, PCOS, arthritis, immunity, and digestive health.

Prashanth Vastred, MD, Guduchi Ayurveda said, "In today's fast-paced world, it's essential to have convenient yet effective solutions for maintaining health and vitality. Guduchi Ayurveda aims with this launch is to expand the reach of Ayurvedic products by ensuring they are readily available in supermarkets, general trade stores, and modern trade channels. Moreover, we have meticulously priced our health drinks to remain affordable without compromising on quality. We are confident in the strong sales potential of these products, driven by their accessibility and effectiveness in addressing prevalent lifestyle disorders. Our target is to achieve Rs 40 crore in sales over the next 18 months, specifically targeting the Karnataka market."

The brand already offers an extensive range of over 256 Ayurvedic medicines tailored to various health conditions. Many of these products have demonstrated superior efficacy compared to modern medicines in specific conditions and have surpassed other Ayurveda brands. Situated in the serene environs of Udupi, Karnataka, the brand's advanced manufacturing facility upholds the highest quality standards, underscoring its commitment to authenticity and excellence.

 

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Retail India News: Chikankari Heritage Shines in Ehaab Couture by Richa Chadha and Ali Faizal
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Retail India News: Chikankari Heritage Shines in Ehaab Couture by Richa Chadha and Ali Faizal
 

Renowned Bollywood actors Richa Chadha and Ali Faizal have unveiled Ehaab Couture, a fashion label, in partnership with Lucknow-based designer Yasmin Saeed. This fashion line celebrates India's traditional Chikankari embroidery, with the name "Ehaab" derived from the word "ehb," signifying spiritual favor, reflecting the brand's commitment to elevating Chikankari craftsmanship.

"Chikankari is a timeless art form from Lucknow, and with Ehaab, we aim to infuse each piece with love and soul, honoring the artisans who painstakingly create every stitch," shared Ali Faizal.

Ehaab Couture is dedicated to preserving the heritage of Chikankari and supporting the skilled artisans behind this exquisite couture.

"Our collaboration with Lucknow's artisans is founded on compassion and reverence. Ehaab Couture invites you to embrace the beauty of handmade craftsmanship and join us in our mission to safeguard India's cultural heritage," expressed Richa Chadha.

The collection presents a variety of meticulously crafted Chikankari kurtis and kurta sets, showcasing vibrant colors and timeless neutrals. Inspired by Lucknow's rich culture, Ehaab's fashion range embodies tradition, nostalgia, and timeless elegance.

 

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Retail India News: Innerwear Brand Bummer Raises Rs 9.25 cr in Pre-Series A1 Funding Round
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Retail India News: Innerwear Brand Bummer Raises Rs 9.25 cr in Pre-Series A1 Funding Round
 

Bummer, a clothing company, has raised 9.25 Crores in a Pre-Series A1 funding round. The funding spearheaded by Gruhas Collective Consumer Fund marks one of its first investments as a fund. Fluid Ventures is consistent with its strategic backing to the company which made its initial investment in December 2022.

It further added that the investments will help the brand to target a formidable $100 million company within the next 5 years.  

Expecting to generate 50 percent of revenues from key cities like Ahmedabad, Indore, Hyderabad, Chandigarh, Bhopal, and Jaipur, the focus is on amplifying brand awareness and expanding into Tier II, III, and IV cities across India.   

Bummer is focusing on sustainable growth to reach EBITDA breakeven within 12 months. It is actively seeking to recruit seasoned key management personnel (KMPs) to drive expansion into new channels, including offline retail. While Bummer’s immediate focus remains on India for the next 24 months, the vision extends beyond borders, as it views Southeast Asia and the Middle East as potential global markets for the product.

The company said that it will conduct smaller, intermittent pilots in the global market to gauge potential opportunities. Currently, its global expansion efforts will be conservative, with less than 5 percent of the budget allocated to these pilots.   

Sulay Lavsi, the Founder and CEO of Bummer said, "In an industry marked by minimal growth and dominated by a few major players for decades, we see ourselves as a disruptor of this category. Together, we are committed to propelling the brand’s growth with skilled teams, and a strong trustful brand image and we're set to revolutionize this stagnant category, elevating its fashion appeal along with sustainability."

 

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Retail India News: Highlander Launches Exclusive Store in Ahmedabad
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Retail India News: Highlander Launches Exclusive Store in Ahmedabad
 

Highlander (a Brand Studio Lifestyle venture), a Gen Z-oriented fast-fashion clothing brand, has opened its exclusive retail outlet in Ahmedabad. This marks a significant milestone for the brand as it expands its presence beyond online platforms into the physical retail space. The store houses the latest trending range from Highlander, comprising shirts, t-shirts, jeans, cargo, shorts, and casual trousers, all priced below Rs 899.

Commenting on the strategic expansion, Shyam Prasad, CEO of Brand Studio Lifestyle said, “Gen Z consumers are highly aspirational in fashion, are adept on social media, and anticipate fantastic trends at competitive prices. Our goal at Brand Studio Lifestyle is to serve these customers with the latest trends and fashions at their convenience, either online or offline. We also intend to open large-format offline retail outlets portraying all our brands, such as Highlander, Tokyo Talkies, Vishudh, Locomotive, Ketch, and Hoop, pan-India, to engage better with our customers and to establish a stronger brand presence across their preferred purchasing channels.”

Executing over 80,000 online orders daily, Highlander has established a strong connection with its core audience. And, this store launch aims to help bolster its growth plans.

Launching Highlander’s first brick-and-mortar establishment in Ahmedabad, India, fortifies its commitment to providing cutting-edge fashion to the burgeoning Gen Z demographic. The store offers a meticulously curated selection of apparel, all priced competitively below Rs 899 to meet the demands of discerning consumers. This milestone underscores Highlander's evolution from an online powerhouse to a multifaceted fashion destination.

 

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