Rebel Foods to Acquire Franchisee Licensing Rights of Wendy's

Rebel Foods will acquire franchisee licensing rights to develop traditional restaurants of Wendy’s in India. The company, which is already the exclusive cloud kitchen (delivery-only) franchisee for Wendy’s, will now completely manage and operate the brand’s traditional restaurants across India.

In 2020, the company acquired the license to develop Wendy’s cloud kitchens with a commitment to open approximately 250 cloud kitchens across the country over ten years. Under this expanded relationship, apart from the acquisition of the exclusive master traditional restaurant franchise licensing rights for Wendy’s in India, Rebel will continue the existing commitment to also develop approximately 150 traditional locations over the next decade.

Abigail Pringle, President, International, and Chief Development Officer of The Wendy’s Company said, “Wendy’s is on a journey to becoming a brand of global significance. India is a strategic, high-growth potential market for us, and we are thrilled that Rebel Foods is expanding its franchise commitment to accelerate Wendy’s footprint across the country with a mix of traditional restaurant expansion and digital innovation via cloud kitchens.”

Sagar Kochhar, Co-founder, Rebel Foods shared, “With this collaboration, not only will Rebel Foods continue to retain our position as the world’s largest internet restaurant company, but we will also be the only cloud kitchen player in India to scale a large global QSR brand through the development of traditional restaurants and cloud kitchens in a super-fast and Capex-light manner, driven by technology and unique business model.”

Currently, Wendy’s is present in 19 cities across India with approximately 90 locations. The company has tailored its menu offerings to suit Indian taste and preferences, including the Spicy Aloo Crunch Burger, Paneer Delight Burger, Railway Cutlet Burger, Anda Burger, Bun Tikki, and Masala Fries.