Retail India News: Boddess Beauty Launches its Private Label The Honest Tree, A Clean and Vegan Bath and Body Brand
Retail India News: Boddess Beauty Launches its Private Label The Honest Tree, A Clean and Vegan Bath and Body Brand

As a pioneering omni-channel multi-brand retailer in India, Boddess Beauty stands as a guiding light in the beauty and wellness sector, committed to reshaping the conventional customer experience. Since its inception, Boddess Beauty has seamlessly blended personalized product curations, cutting-edge gadgets, and global talents to empower every woman, fostering confidence and embracing beauty in its most authentic form. In alignment with this commitment, Boddess Beauty proudly introduces 'The Honest Tree,' its private label – a clean and vegan bath and body brand crafted in India, offering a diverse range of products for an unparalleled shower experience.

Rooted in nature, The Honest Tree's selection of bath and body products is pure, ethically sourced, and produced with an eco-friendly ethos, devoid of sulphates and parabens.

Paying homage to nature as an endless source of gifts, The Honest Tree's vegan and cruelty-free product line, comprising body butters, body milks, sorbets, and cleansers, is thoughtfully curated for the Indian skin and body. The brand's six distinct ranges aspire to elevate every Indian's shower routine, providing therapeutic solutions that address modern-day challenges such as anxiety, stress, and insomnia through the art of aromatherapy.

In the domain of modern wellness, The Honest Tree underscores the importance of a digital detox. The brand introduces a sensorial journey through aromatherapy in its bath and body offerings, activating each individual's senses for a truly immersive experience.

Demonstrating a profound understanding of individual skin concerns and the impact of pollution and humidity on Indian skin, The Honest Tree presents an exclusive treatment-based range to combat issues like back acne. This unique form of acne often hinders individuals from feeling comfortable in their skin, limiting their sartorial choices. The meticulously crafted products from The Honest Tree are precision-designed to alleviate these concerns, granting valued consumers the freedom to embrace their skin while steadfastly prioritizing its health and well-being.

"With a deep understanding of the Indian market and consumer needs, The Honest Tree has meticulously curated a range of budget-friendly products, harnessing the very essence of nature to offer a transcendent self-care ritual. We firmly hold the belief that skincare transcends facial care alone. Our earnest ambition is to elevate every Indian's shower experience by presenting therapeutic products, derived from nature and meticulously formulated to address specific Indian skin concerns. This endeavor seeks to bring about not just physical revitalization but a profound sense of peace—from skin to mind," said Mansi Sharma, Founder of The Honest Tree.

"We are thrilled to announce our foray into bath and body care. Aligned with the ever-evolving preferences of discerning consumers, we aspire for our homegrown brand to provide an experience to Indian consumers that rivals global brands in the market. At Boddess Beauty, we staunchly believe in delivering the finest products and choices to our valued customers. The Honest Tree encapsulates our core values, and we anticipate that the experience it offers will empower buyers to lead a more balanced and enriched life," said Ritika Sharma, Founder and CEO of House of Beauty/Boddess.

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Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations
Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations

Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.

At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.

Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.

GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.

"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik

In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.


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