Retail India News: Dia Mirza Invests in BabyChakra to Promote Non-Toxic Care for Mothers and Children

NIYARA India, a premium women's fashion apparel brand, launched its exclusive online store on October 12, 2024. The brand aims to provide high-quality, stylish, and affordable fashion to cater to the increasing demand for sophisticated clothing among modern Indian women. With the Indian fashion industry expected to reach $100 billion by 2030, NIYARA India is poised to fill a significant market gap by offering apparel that combines luxury, comfort, and empowerment.

"Fashion is more than just a statement; it’s an experience. With the launch of our online store, we’re excited to make globally inspired, premium fashion more accessible to Indian women everywhere. At NIYARA, we believe in crafting pieces that elevate style and exude grace—because every woman deserves to own her moment. This launch is just the beginning, and we are committed to ensuring that each customer feels valued and empowered through our designs,” shared Manasi Shetty, Director and CEO of NIYARA India.

NIYARA India’s collection features a wide variety of evening gowns, dresses, shirts, trousers, and more, with a particular focus on elegant workwear, casual outfits, and signature gowns for special events. Each item is thoughtfully designed with high-quality fabrics and intricate detailing, offering a blend of luxury and comfort. The brand aims to empower women to express their individuality with confidence through its fashion offerings.

The brand projects a turnover of Rs. 5 crore in its first year as it targets India’s rapidly growing online fashion market, which has witnessed significant expansion in recent times. NIYARA India's launch strategy includes online retail, strategic collaborations, and targeted marketing campaigns designed to connect with today’s fashion-conscious consumers.

Under Manasi Shetty’s leadership, NIYARA India intends to set new standards in premium fashion by making stylish, high-quality clothing accessible to women across the nation. The launch of the online store marks a pivotal step toward the brand’s vision of empowering women through fashion that embodies elegance, exclusivity, and individuality.

YÊU Cosmetics, the country’s first TecCos (technology-backed cosmetics) company, is making its entrance into the beauty market with a mission to revolutionize premium beauty offerings. Founded by sibling duo Simran and Shivam Bagga, YÊU aims to provide science-backed solutions tailored to the diverse skin types of Indian consumers.

After two years of rigorous research and development, YÊU has crafted each product to address modern-day beauty challenges such as oxidation and fading pigment. The company’s trademarked concept, TecCos, represents a new era in beauty, featuring cutting-edge, scientifically formulated products designed to complement individual skin needs. A key element of YÊU’s approach is its integration of an interactive virtual assistant named Grace, powered by artificial intelligence, which will provide users with a scientific perspective on common makeup challenges.

“At its core, YÊU believes that beauty is unique to everyone and that one-size-fits-all products do not cater to the individual needs of consumers. Each product in YÊU’s line, including our lipsticks and blush, is infused with skincare benefits. More than just enhancing appearance, our mission is to empower people to feel confident in their skin. It’s the journey from self-discovery to self-love, assisted by a deep understanding of skin science. Our products aren't just makeup; they're a celebration of individuality. We've crafted each item to empower you, enhance your natural beauty, and inspire confidence in every brushstroke,” said Simran Bagga, Founder, YÊU Cosmetics.  

As part of its initial launch, YÊU has introduced two products—a blush and a lip duo—that are vegan, paraben-free, sulfate-free, and free from artificial fragrances. Each item is thoughtfully formulated with essential oils like calendula and macadamia, and offers sun protection and hydration, emphasizing a skin-first approach to makeup.

In the first six months post-launch, YÊU aims to capture 5-7 percent of India's premium cosmetics market, projecting a revenue of Rs. 6-7 crore in the coming year. With plans to expand its product portfolio and enter new markets, the brand aspires to reach revenues of Rs. 15-20 crore within two years.

As YÊU makes its debut in India, it remains committed to providing users with personalized, scientifically-supported cosmetics, with aspirations for global expansion to promote inclusivity and self-love. The products are currently available for purchase on the YÊU website and will soon be listed on popular online marketplaces.

Hyderabad-based Troo Good, India’s leading millet-based snack brand, has successfully raised USD 9 million in a new funding round led by Puro Wellness. The round also saw participation from existing investors Oaks Asset Management and V Ocean Investments, reinforcing their continued confidence in Troo Good's ambitious growth strategy. This fresh capital injection aims to bolster the company's infrastructure, enhance its distribution capabilities, and drive further product innovation.

With this latest round of funding, Troo Good’s total capital raised now stands at approximately Rs 130 crore. The company previously secured Rs 55 crore in a Series A round in November 2021. Despite operating in the highly competitive FMCG sector, Troo Good has maintained its profitability, showing consistent year-on-year revenue growth. The brand's focus on expanding its retail footprint, strengthening online sales channels, and venturing into new markets has solidified investor confidence, with continued support from Oaks Asset Management and V Ocean Investments.

Vivek Anand PS, Partner at Oaks Asset Management expressed, “Troo Good has consistently delivered value year after year, proving the strength of its business model and the exceptional leadership of founder Raju Bhupati. Our confidence in the brand has only grown, and we are very happy to be part of this next phase of their journey.”

“This funding marks a pivotal moment in our growth journey as we scale our infrastructure, expand our distribution network across India, and focus on innovative millet-based products. We are committed to making healthy, affordable snacks accessible to all and are excited about the opportunities ahead. The funds will help us enhance our manufacturing capabilities, reach more consumers, and innovate with new products that cater to our customer’s evolving tastes and needs. I am extremely excited about the partnership with Puro Wellness in particular since they bring immense complementary skills and strategic distribution depth to Troo Good,” commented Raju Bhupati, Founder and CEO, Troo Good.

Since its inception in 2018, Troo Good has become a prominent name in the millet-based snack industry, offering a variety of products including chikkis, protein bars, and Nutri bars. The company currently sells over 3 million units daily of its millet chikkis and other millet-based snacks. With this new funding, Troo Good aims to strengthen its market position and meet the increasing demand for healthy, sustainable, and affordable snack options across India.

Ruchir Modi, Founder, Puro Wellness stated, “We are deeply aligned with Troo Good’s vision of delivering healthy, affordable snacks to India’s mass market. This partnership is a natural fit for Puro Wellness as we expand our mission to build a comprehensive wellness foods platform. Beyond capital, we are bringing our extensive distribution network and strategic expertise to the table, ensuring that Troo Good becomes a household name across the nation. Together, we aim to elevate the wellness food industry and make healthy eating accessible to millions more.”

As Troo Good continues to focus on expanding its market share in the growing healthy snacks segment, the company is set to establish itself as a leader in the millet-based snack category. The infusion of fresh capital and strategic partnerships positions Troo Good to drive innovation and growth, making millet-based snacks a staple in households across India.

As the festive season approaches, KENT, a leading name in home appliances, has announced the launch of its new Coffee Maker and Coffee Bean Grinder combo. This exclusive offering is designed for coffee lovers who want to bring the café experience into their homes, providing barista-quality coffee with the convenience of advanced home appliances.

The KENT Coffee Maker stands out with its sophisticated design and innovative features, aimed at delivering a premium coffee experience. A key highlight of this machine is the 20 Bar Italian Pump, which ensures each shot of espresso is rich, creamy, and full of flavor, similar to what you’d enjoy in a professional coffee shop. Additionally, the built-in steamer allows users to froth milk like a pro, perfect for creating lattes and cappuccinos at home.

Equipped with a digital display, the coffee maker offers a user-friendly interface, making it easy to brew coffee at the touch of a button. Its 2-in-1 portafilter supports both single and double shots, adding versatility to the brewing process. The machine’s sleek and compact stainless-steel design fits seamlessly into modern kitchens, combining style with durability.

Mahesh Gupta, Chairman and Managing Director, KENT remarked, “We’ve seen an increasing number of people enjoying coffee not just for its taste, but as a social connector in cafes and public spaces. Coffee has become more than just a beverage—it’s now part of the social fabric, a symbol of connection and conversation. With the KENT Coffee Maker and Grinder combo, we are bringing that café experience into people’s homes, allowing them to enjoy freshly brewed, high-quality coffee while creating their own moments of connection, whether it’s with family, friends, or even themselves.”

The KENT Coffee Bean Grinder further enhances the coffee-making experience by providing freshly ground coffee, a key element in preserving flavor and aroma. The grinder features a burr grinding system that ensures consistent and precise grinding, unlike traditional blade grinders. With 30 adjustable grind settings, users can customize the texture of their coffee grounds, from coarse for French press to fine for espresso.

Another convenient feature of the grinder is its customizable cup quantity option, which allows users to grind the exact amount of coffee needed, from 2 to 14 cups, maintaining the freshness of the remaining beans. Its compact and lightweight design makes it easy to store or transport.

This festive season, KENT is offering the Coffee Maker and Coffee Bean Grinder combo at a special price of Rs. 13,500 (Incl. Taxes). This limited-time offer aims to provide a luxurious coffee experience to customers right in their kitchens, making it an ideal gift for coffee enthusiasts.

With the festive combo, KENT is set to transform home coffee routines into a more delightful experience. By eliminating the need for frequent café visits, the combo ensures that coffee lovers can enjoy the rich, aromatic taste of freshly brewed coffee from the comfort of their homes. This festive season, brew luxury with every cup.

Portronics, India’s popular gadget brand, has unveiled its latest innovation, the Pico 13, a portable 4K Ultra HD (UHD) DLP projector. Designed for versatility, this new device is perfect for office off-sites, vacations, and family camping trips, offering a blend of high-quality visuals and portability. Equipped with a powerful 3500 lumens lamp, the Pico 13 promises to deliver vibrant presentations and an immersive viewing experience for high-quality video content.

The Pico 13 projector stands out with its capability to project Ultra HD visuals supported by 3500 lumens brightness. Its compact design allows users to enjoy their favorite content from distances ranging between 1.3 meters to 3.0 meters. The projector’s adaptability ensures it delivers a screen size ranging from 20 inches at 0.5 meters to a cinematic 120-inch display when placed 3.0 meters away, transforming any space into a personal theater.Setting up the Pico 13 is hassle-free, with intuitive controls that let users easily adjust the display settings. It features auto vertical keystone correction, which aligns the screen projection perfectly, minimizing distortion. The focus wheel on the projector enables users to achieve a sharp and clear image.

For sound, the Pico 13 includes built-in 10-watt speakers that deliver crisp audio, ideal for small rooms. For larger spaces or an enhanced audio experience, users can connect the projector to external audio sources via the AUX port or through built-in Bluetooth.

Taking the projector experience to the next level, the Pico 13 runs on Android OS and comes pre-installed with popular streaming apps like Netflix, Prime Video, Disney+ Hotstar, and more. Its wireless connectivity options and built-in long-lasting rechargeable battery allow users to enjoy outdoor entertainment without frequent charging. With screen mirroring capabilities, the projector can easily display content from smartphones, making it a versatile choice for both entertainment and presentations.

The Pico 13 also offers various connectivity options, including an HDMI port for larger displays, multiple USB ports for external storage, and a Type-C port that supports fast charging to keep the projector powered for extended use.

The Portronics Pico 13 is now available at an introductory price of Rs. 31,499, with a 12-month warranty, on the company’s official website. The product is also listed on Amazon.in, Flipkart.com, and other leading online and offline stores, making it easily accessible for consumers.

La Pink, India's first beauty brand with 100 percent microplastic-free formulations, has announced actress Parineeti Chopra as its first-ever brand ambassador. Known for its unique, natural, and innovative products, this partnership represents a significant milestone for La Pink as the brand continues to redefine clean beauty standards and inspire confidence among women across the nation.

Since its market entry in 2023 with 17 products, La Pink has expanded its portfolio to include over 60 products, each developed with a focus on customer feedback in both packaging and formulation. The brand’s customer-centric approach aims to revolutionize the beauty industry by delivering products that resonate with the needs and values of Indian consumers.

“Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self.  As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients,” said Nitin Jain, Founder and Director, La Pink.

Parineeti Chopra, known not only for her acting skills but also for her roles as an entrepreneur, philanthropist, and advocate for social causes, embodies the values that La Pink aims to represent. Her involvement aligns with La Pink's commitment to revolutionizing the Indian beauty industry by promoting conscious beauty choices and a healthier future for both consumers and the planet.

Parineeti Chopra, Brand Ambassador, La Pink expressed, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention.  While there are many natural and organic skincare brands,  very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pink's products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance,  all while being completely free of microplastics. This is exactly what modern skincare should be—unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet."

La Pink's collaboration with Parineeti Chopra marks a new chapter in its journey to promote clean and sustainable beauty solutions. The brand remains committed to raising awareness about the impact of microplastics in skincare products and encouraging consumers to make informed, eco-friendly choices. With Parineeti Chopra as its ambassador, La Pink is set to lead the way in creating a positive shift toward mindful beauty practices in India.

Oven Story, a brand from Rebel Foods—the world's largest cloud kitchen restaurant company—has announced the opening of its first flagship store at Saguna More, Bailey Road, Patna. This launch marks a significant milestone for the brand as it expands its presence to one of India’s fastest-growing markets, catering to the city’s rising enthusiasm for innovative food experiences and a love for pizza.

The new store spread across 700 square feet, is designed to offer a warm and inviting dine-in experience. In addition to dine-in, the outlet will also provide takeaway and delivery services, making it a versatile dining destination for pizza lovers. The grand opening was inaugurated by Mr. Suresh Kumar Bhardwaj, Ex-DGM of Bihar.

Raghav Joshi, Co-Founder, Rebel Foods stated, "We are delighted to open our first flagship store in Patna.  This will further help us solve the food missions and make them accessible to pizza enthusiasts across the nation. Our vision is to create a space where people can come together to enjoy our unique standout topping pizza and make Oven Story the go-to place for gatherings.  This store marks the beginning of our expansion plan, and we look forward to bringing Oven Story to over 200 stores across the country.”

The flagship store is set to provide an elevated customer experience with several unique offerings. Dine-in customers will be treated to industry-first features such as free garlic bread and a complimentary cheese burst upgrade. The outlet also allows customers to witness their pizzas being prepared and served hot in a pan, enhancing the interactive dining experience.

Oven Story's menu boasts a variety of innovative topping options, including Dragonfire, Feta, Pesto, Veggie Fantasy, and an extra burst of cheese, ensuring there is something to satisfy every pizza craving.

Building on its success, Oven Story is committed to an ambitious growth strategy, aiming to open approximately 200 stores over the next two years. The focus will be on expanding to Tier I and Tier II cities, bringing their delicious and unique pizzas to a wider audience. This expansion plan reflects the brand's dedication to making its high-quality pizzas more accessible to consumers across the country.

Purplle, one of India’s leading omnichannel beauty platforms, has announced the final closure of its Series F funding round, raising a significant Rs. 1,500 crores. The round was led by a subsidiary of the Abu Dhabi Investment Authority (ADIA) and included robust participation from existing investors, including Premji Invest and Blume Ventures, who significantly increased their commitments. New investors, such as Sharrp Ventures, also joined the cap table, marking their entry into Purplle’s growth journey.

This latest funding round aims to bolster Purplle's mission to democratize beauty in India by leveraging technology and enhancing its capacity to bridge the accessibility gap in the beauty industry. The company plans to use this capital to expand its reach, innovate its product offerings, and deliver personalized beauty solutions to millions of customers across the country.

Manish Taneja, Co-Founder & CEO, Purplle said, “As we continue to innovate and leverage our technology and data capabilities to deliver the best omnichannel experience to our customers, this latest round of investments reaffirms the importance of our vision to make every Indian feel beautiful."

Rishabh Mariwala from Sharrp Ventures shared, “Our strategic involvement with Purplle is focused on reinforcing our philosophy of backing new age platforms with a commitment to customer centricity. Through the application of data-driven insights and the expansion into underserved markets, we seek to support the company in delivering personalized and accessible beauty solutions tailored to the diverse needs of consumers across India. Our business model focuses on building strategic partnerships with a common purpose, and this investment is a testament to Sharrp’s ability to identify and invest in market leaders with aligned goals who will benefit from shared success.”

The participation of both existing and new investors in this funding round is a strong validation of Purplle’s growth strategy and its commitment to transforming the beauty landscape in India. By focusing on the use of advanced technology and data insights, Purplle aims to redefine the customer experience, making beauty accessible to all segments of society.

Renowned actor and entrepreneur Rana Daggubati has officially joined Kingdom of White, India’s first all-white lifestyle brand, as an investor. This strategic partnership represents a significant step forward for Kingdom of White as it seeks to redefine the concept of wearing white, emphasizing versatile and effortless all-white styles. With a focus on rapid expansion through an omnichannel approach, the collaboration with Daggubati is expected to play a key role in enhancing the brand's presence across India.

Rana Daggubati remarked, “Investing in brands with a unique story has always been important to me, and the Kingdom of White is truly redefining the essence of wearing white. Their commitment to quality, craftsmanship, and style immediately stood out to me. After exploring their collection, I was genuinely impressed by the versatility and timeless appeal of their designs. This is more than just clothing; it is about creating an elegant statement that resonates with consumers who value simplicity, sophistication, and the art of wearing white. I am thrilled to be part of this journey and connect with those who share a passion for refined, versatile fashion.”

Vineet Haralalka, Co-founder, Kingdom of White expressed, “We're thrilled to welcome Rana Daggubati to our family. His investment reinforces our confidence in bringing timeless, effortless style to everyone who appreciates and loves the versatility of white, and will help us grow our footprint across India while introducing our curated, minimalist styles to more customers."

Rana Daggubati's involvement with Kingdom of White is seen as a natural fit, given his sharp eye for promising business ventures and his reputation as a successful entrepreneur and investor, in addition to his extraordinary performances in Indian cinema. His partnership with the brand underscores his commitment to supporting innovative concepts that resonate with consumers and promote refined fashion choices.

While the exact details of Daggubati’s investment have not been disclosed, his association with the Kingdom of White is expected to bolster the brand’s market presence and accelerate its growth trajectory. The company aims to build a world of white, offering curated styles that bring simplicity and sophistication to a broader audience across the country.

Kingdom of White's expansion plans include broadening its reach through both physical stores and digital platforms, ensuring that its elegant, all-white lifestyle products are accessible to fashion-conscious consumers nationwide. With Rana Daggubati’s support, the brand is poised to make a lasting impact on the fashion industry by championing the art of wearing white in all its versatile glory.

Big Hello, a leading fashion brand specializing in plus-sized apparel, has recently opened its eighth retail experience store in Bengaluru's Electronics City Phase 1. This new location adds to the brand’s growing presence in the city, which already includes stores in Koramangala, JP Nagar, and several other areas, making plus-size fashion more accessible to Bengaluru’s style-savvy customers.

Designed to deliver a vibrant and distinctive shopping experience, the new Big Hello store reflects the brand's lively spirit. All Big Hello stores are conceptualized as ‘Experience Stores,’ featuring colorful interiors with dancing mannequins and interactive customer service, aiming to create a fun and engaging atmosphere for shoppers. As the first brand in India to introduce a dedicated lounge for plus-sized customers, Big Hello prioritizes comfort and convenience, allowing visitors to relax and shop at their own pace.

"Our newest store in Electronic City adds to our fast-growing footprint throughout Bengaluru and will offer our customers easy access to fashionable, high-quality clothing. We're proud to bring our thoughtfully curated collections to the fashion-conscious community here," said Modita Tripathi, Brand Head at Absolute Brands, the parent company of Big Hello.

The newly launched store in Electronics City offers an extensive range of plus-sized fashion, including both ethnic Indian and Western apparel for men and women. Shoppers can also explore a variety of handcrafted accessories, all designed with a focus on fit and comfort. This store opening expands Big Hello's retail presence to a total of 18 locations, with outlets already established in major cities such as Chennai, Hyderabad, Vijayawada, Guntur, and Indore.

In Bengaluru alone, Big Hello has a significant footprint with stores in Koramangala, Mantri Mall, Kamanahalli, RMZ Galleria Mall, JP Nagar, Jayanagar, and New Bel Road, offering even more options for the city’s plus-sized fashion enthusiasts.

Big Hello's growth strategy aims to further its expansion by opening 50 more stores across India in the current financial year, with a focus on key regions including Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Kerala. This aggressive growth plan highlights the brand's commitment to making stylish, high-quality plus-size fashion accessible to a wider audience.

The Indian plus-size fashion market is currently valued at approximately Rs. 88,000 crore, representing 12 percent of the overall fashion market. Of this, the organized segment holds about 33 percent, or roughly Rs. 29,000 crore. With the sector projected to grow at a compound annual growth rate (CAGR) of 25 percent over the next five years, Big Hello's expansion comes at a time when demand for plus-sized fashion is on the rise.

Brown Living, a leading platform in India dedicated to promoting sustainable and plastic-free living, has successfully raised a round of pre-seed funding to drive its mission of making eco-friendly living the default choice for millions of Indian consumers. The funding round was spearheaded by Blink Digital, alongside notable contributions from Sanjay Nayar, Founder and Chairman of Sorin Investments, and investor Bharat Iyer.

This strategic capital infusion is set to propel Brown Living's vision of making sustainable living mainstream, empowering the platform to further support India's artisan and SME sectors. By advocating for environmentally conscious products and a lifestyle that combats plastic pollution and chemically laden goods, the funding will play a crucial role in Brown Living’s expansion efforts.

Since its inception in 2019, Brown Living has also onboarded Bollywood producer and environmentalist Pragya Kapoor as a partner and investor. Her investment has seen an impressive growth of over 350 percent, reflecting the platform's commitment to scaling its impact. Brown Living has demonstrated remarkable progress with a year-on-year growth rate of 500 percent since its initial funding round in June 2021.

Currently, Brown Living collaborates with over 650 sellers and 1,800 artisans, and the new round of investment will enable the platform to broaden its reach, providing market access to even more artisans and suppliers. As a comprehensive ecosystem for sustainable living, the platform focuses on tracking sustainability metrics, ensuring transparency, and building trust among artisans, suppliers, consumers, and investors.

Chaitsi Ahuja, Founder & CEO, Brown Living shared, “This funding will enable us to scale our efforts to reach our next million customers and expand our Artisan-to-Consumer (A2C) model. Our platform empowers consumers to choose eco-friendly products while supporting small businesses and we’re excited to deepen our partnerships with artisan communities and help them go digital and make sustainable living mainstream.”

Brown Living's innovative A2C model connects artisans directly with eco-conscious consumers, offering transparent and fair pricing. The platform's technology-driven infrastructure ensures scalability while staying true to its core values, providing small businesses a platform to thrive while championing sustainability.

Dooj Ramchandani, Co-founder of Blink Digital and lead investor in the funding round, highlighted, “What sets Brown Living apart in the startup and D2C space is their deep-rooted connection with India’s artisans and SMEs. They’ve created a direct line between these creators and the conscious consumer, delivering authenticity and transparency. Their unique A2C (Artisan-to-Consumer) model will allow Brown Living to directly engage with consumers while giving artisans access to fair pricing and a global stage for their eco-friendly, sustainable products. This will build trust and exponentially accelerate the market for sustainable living.”

Sanjay Nayar, key investor and Founder of Sorin Investments added, “Brown Living’s platform has the potential to scale impact across India. Their mission-driven approach, combined with strong tech infrastructure, positions them to lead the shift toward sustainable living at a national level.”

Pragya Kapoor, Investor and environmental advocate shared, “I’m thrilled to see Brown Living grow and bring more conscious consumers into the fold. It is no longer just a marketplace; it is surging forward to building an ecosystem that brings together all stakeholders in the sustainable living value chain.  This round of funding will help them provide artisans and SMEs with the tools they need to scale and bring sustainable products to the masses.”

Brown Living has also benefited from accelerator programs such as the Google For Startups Accelerator India Women Founders Program, the Stanford Seed Spark Program, and AWE Tech Spark supported by The U.S. Consulate General Mumbai, which has helped the company build a robust technical stack to support its growth and broaden its reach.

The investment team included notable individuals such as Zashank Bhatia, Director of Growth at Brown Living; Varun Ahuja, Chief of Finance at Brown Living; Dooj Ramchandani, lead investor and Co-founder at Blink Digital; Chaitsi Ahuja, Founder & CEO of Brown Living; Sanjay Nayar, investor and Founding Partner at Sorin Investments; Bharat Iyer, investor; Jayesh Dattani from Sanjay Nayar’s Family Office; Pragya Kapoor, investor; and Vedika Kshatriya, Analyst at Brown Living.

Furnishka, a promising furniture retailer founded in 2023 by Ganesh Pawar, has successfully raised Rs 27 crore in a pre-Series A funding round. This round, led by IndiaQuotient, also saw participation from notable investors such as Sparrow Capital and prominent angel investors, including Sujeet Kumar, co-founder of Udaan, and Ramakant Sharma. With this latest capital infusion, Furnishka's total funding has reached Rs 45 crore, positioning the company well for its growth and expansion plans.

The newly raised funds will be strategically deployed to enhance various aspects of the business. This includes improving product design and development, strengthening manufacturing and supply chain capabilities, and expanding the brand's presence to new locations. By addressing these critical areas, Furnishka aims to streamline its operations and better meet the demands of the evolving Indian furniture market.

Furnishka has carved out a unique space in India’s complex home furnishing industry by addressing key challenges such as long delivery times, high costs, and inconsistent service quality. The company has made it a priority to offer customers a seamless shopping experience through both its online platform and its offline stores, which are currently located in Bengaluru. With over 1,000 SKUs and customizable designs, Furnishka ensures that customers have access to premium-quality furniture at competitive prices. 

Market research highlights the tremendous potential in the Indian furniture market, which is projected to grow from $24.47 billion in 2023 to $64.39 billion by 2032, with a compound annual growth rate (CAGR) of 11.35 percent from 2024 to 2032. Furnishka, with its innovative approach and customer-centric offerings, is well-positioned to capitalize on this growth trajectory.

The company's approach to supply chain innovation, standardization, localization, and cost reduction has enabled it to deliver premium furniture products at affordable prices. Since its inception, Furnishka has already served over 10,000 customers and operates four large-format stores in Bangalore. These stores showcase an extensive range of products, from living room to bedroom furniture, providing customers with a wide array of options to suit their furnishing needs.

Looking ahead, Furnishka has ambitious plans for further expansion. The company intends to introduce new product categories, particularly focusing on premium collections for living rooms, dining rooms, and bedrooms. Additionally, it plans to open six more large-format stores across India, aiming to strengthen its footprint in the country's growing furniture retail market.

Ikonic Professional has unveiled its latest innovation in grooming technology, the Ikonic Professional Bullet Shaver, designed to blend smart design with powerful performance. This sleek and compact device aims to simplify daily grooming routines by providing a smooth, effortless shave anytime, anywhere. With its stylish design and portable build, the Bullet Shaver is set to become a must-have accessory for those who value convenience and efficiency.

“What sets the Bullet Shaver apart is its ergonomic design and high-performance motor. The device fits comfortably in your hand, providing precise control and reducing hand fatigue during use. Its compact size makes it the ideal travel companion, easily fitting into your travel bag for quick touch-ups on the go,” said a spokesperson for Ikonic Professional.

The Bullet Shaver’s standout features include a 0.4 mm cutting length, which delivers a close and clean trim, ensuring that users always look sharp and well-groomed. Its cordless operation offers up to 45 minutes of battery life on a single charge, making it perfect for both everyday use and travel. The inclusion of a spare foil enhances the device's reliability and long-term performance, ensuring that you're always ready for a precise shave.

Available in three striking colors—black, red, and yellow—the Bullet Shaver is designed to be more than just a grooming tool. It doubles as a statement piece, reflecting individual style preferences. Whether you opt for the boldness of red, the classic sophistication of black, or the vibrant energy of yellow, there’s a Bullet Shaver to match every taste.

The Ikonic Professional Bullet Shaver is now available for purchase, offering a modern grooming solution that promises to combine efficiency with style. This new addition to the grooming market is set to redefine how people approach their daily shaving routines, making it easier to maintain a polished look with minimal effort.

The Good Glamm Group has officially completed the acquisition of Sirona Hygiene for a total of Rs 450 crore in an all-cash deal. This acquisition marks a significant milestone in the partnership between the two companies, which first began in 2022 when Good Glamm Group made its initial investment in Sirona.

In 2022, Good Glamm Group invested Rs 100 crore in Sirona through both primary and secondary investments, providing an exit for the start-up’s early angel and seed investors. Over the past two years, Sirona has witnessed tremendous growth, tripling its revenues and establishing itself as a leader in the feminine hygiene space. The acquisition solidifies Good Glamm Group’s position in the direct-to-consumer (D2C) market, particularly in the women's health and hygiene sector.

With this acquisition, Sirona’s founders, Deep Bajaj and Mohit Bajaj, who had stepped down from their active roles earlier this year, have also officially resigned as active directors. The company noted that this transaction not only marks a major step forward for Sirona but has also brought financial benefits to the company's employees through accelerated Employee Stock Ownership Plan (ESOP) vesting.

Darpan Sanghvi, Group Founder and CEO of Good Glamm Group, expressed, “Deep and Mohit’s unwavering trust in Good Glamm Group’s vision has been instrumental in this acquisition. We share a common goal of empowering women through innovative and accessible health solutions. We are excited to elevate the brand to new heights, creating a lasting impact on women’s wellness globally through innovative solutions and products.”

Deep Bajaj, co-founder of Sirona, stated, “From PeeBuddy, now used by over 3 million women, to Sirona Menstrual Cups, used by 4 million women as a pad alternative, we’ve built India’s leading D2C feminine hygiene brand. This all-cash acquisition feels like validation for all the hard work. While it’s difficult to part with something we are so deeply connected to, Good Glamm is the ideal partner to take Sirona to the global stage.”

Sirona, known for its innovative feminine hygiene products like PeeBuddy and menstrual cups, has become a trusted name for millions of women in India. With Good Glamm Group’s resources and expertise, the brand is expected to expand its reach and continue innovating in the women’s wellness and hygiene space globally. This acquisition positions Good Glamm Group to enhance its portfolio and strengthen its presence in the rapidly growing health and hygiene market.

U&i, India’s well-known lifestyle tech accessories brand, has launched four new premium products designed to enhance users’ daily tech experiences. The new lineup features the Dominator Series Neckband UINB-2304, Beats Series TWS 7650, Modern Series Powerbank UIPB-2151, and Innovative Series Portable Speaker UiBS-801. These products have been crafted to seamlessly blend advanced technology with modern style, making them perfect gift options this festive season.

The newly launched products offer a range of features, including extended battery life, exceptional sound quality, and contemporary designs, catering to both tech enthusiasts and professionals seeking reliable power and audio solutions. With these offerings, U&i aims to deliver convenience, performance, and style at a budget-friendly price point.

“At U&i, our focus has always been on merging innovation with user-centric design. With the launch of our new Dominator, Beats, Modern, and Innovative series during festive times, we are offering high-performance products that cater to the lifestyle demands of today’s tech enthusiasts at an affordable price range. We believe these new releases will not only meet but exceed our customers’ expectations by providing superior audio experiences, fast charging solutions, and stylish designs,” shared Paresh Vij, Founder and Director, U&i.

The Dominator Series Neckband UINB-2304 is tailored for those who demand high-performance audio with features like Active Noise Cancellation (ANC) up to 35dB, 100 hours of music time, and IPX4 water resistance, making it ideal for all environments, including workouts. The Beats Series TWS 7650 earbuds deliver a remarkable 120 hours of playback with ultra-low latency, making them perfect for gaming and music, while also incorporating Quad Mic Environmental Noise Cancellation for clear communication.

For users seeking fast and reliable power solutions, the Modern Series Powerbank UIPB-2151 offers ultra-fast charging with both wired and wireless capabilities, ensuring versatility for travelers and professionals. The Innovative Series Portable Speaker UiBS-801 combines a powerful 30W output with a stylish design, featuring Bluetooth 5.3 connectivity and a premium hanging leather belt for on-the-go audio experiences.

These products are now available at mobile accessories stores across India, with introductory prices set to provide great value. Customers can explore these new offerings at their nearest U&i store or authorized retailer, making it easier to find the perfect tech gifts for the festive season.

Jisora, the apparel brand widely recognized for its unique fusion wear, has unveiled its latest venture—a kidswear line for girls that beautifully marries traditional craftsmanship with contemporary trends. Known for its innovative approach to women's fashion, Jisora is now extending its design philosophy to children's apparel, aiming to bring a touch of elegance and playfulness to kids’ fashion. The new collection has been thoughtfully crafted to cater to the diverse needs of today’s children, making it perfect for everything from everyday wear to special occasions.

The Jisora kidswear line features a delightful range of outfits, including printed dresses and coordinated sets. True to the brand's dedication to quality, each piece in the collection is crafted from soft, breathable fabrics that ensure all-day comfort, allowing kids to move freely and enjoy their daily activities without any restrictions. The designs reflect Jisora’s signature blend of tradition and modernity, with vibrant colors, intricate patterns, and delicate details that elevate each outfit. The collection also caters to a wide age range, offering sizes suitable for toddlers up to pre-teens, making it an ideal choice for growing children.

“With this line, we wanted to create clothing that kids will love to wear, while parents appreciate the quality and design. Our goal is to bring the same level of care and attention to detail that we put into our women’s wear, into clothing that’s fun, comfortable, and stylish for kids,” shared Kavya Sethi, Co-founder of Jisora.

Jisora’s kidswear line is now available on the brand’s official website, offering a convenient shopping experience for parents looking to refresh their children’s wardrobes with stylish yet comfortable pieces. The collection aims to provide parents with versatile options that can seamlessly transition from casual outings to festive celebrations, ensuring that kids look their best on every occasion. With this launch, Jisora continues to expand its footprint in the fashion industry, now catering to a younger audience with the same dedication to quality and style that has made its women's wear a favorite among fashion enthusiasts.

Economy Process Solutions Private Limited (“Economy”), a prominent player in the vacuum and continuous process equipment solutions sector, has successfully raised Rs.100 crore from Stakeboat Capital Fund II in its Series A funding round.

Rajesh Ahuja, Founder and Chief Executive Officer, Economy expressed, “We are delighted to have Stakeboat Capital join us as a significant shareholder. We plan to use this capital to accelerate our growth, broaden our range of in-house manufactured products, expand our global footprint, and foray into new categories such as F&B solutions. We are honored to collaborate with Stakeboat in our vision to take the Economy to greater heights.”

Founded in 2015 and headquartered in Mumbai, with manufacturing facilities in Chakan (Pune), Economy specializes in bespoke vacuum and process solutions. The company has recently expanded its product offerings to cater to the beverage industry.

Srinivas Baratam, Managing Director of Stakeboat Capital, emphasized the rising competitiveness of Indian-manufactured products, which he believes will attract both Indian and global companies to consider local alternatives in the capital equipment industry. 

“Indian capital equipment manufacturing provides a suitable combination of customized designs and sizes, at highly competitive prices. We believe that global companies can greatly benefit from Indian ingenuity, especially when it comes to certain sizes and volumes. The economy is differentiated by its ability to turn around inquiries and implement solutions quickly, often beating customer expectations,” shared Srinivas. 

The Economy anticipates significant growth in its domestic and export businesses over the next 4-5 years, driven by increasing demand from industries such as waste management, pharmaceuticals, and chemicals, which are major contributors to its revenue. Many large players in these sectors are planning substantial capital expenditures in the short to medium term, further supporting the growth of the capital equipment industry.

Additionally, exports to strategically located and resource-rich regions like the Middle East and Africa are expected to thrive due to substantial investments by companies in these areas, aimed at enhancing their industrial capabilities and increasing local value addition instead of relying on exported base resources.

Chandrasekar Kandasamy, Managing Partner, Stakeboat Capital said, “We are thrilled to join Economy in its transformative journey. While continued growth of the Indian economy is expected to support the manufacturing industry in India, incentivization by the Indian government will further benefit the ecosystem. We believe in Economy's vision and dedication to generating substantial value for its customers and are eagerly looking forward to the opportunities that lie ahead.” 

With over 600 customers served in more than 30 countries, Economy continues to tailor its services to meet customer needs while ensuring timely product deliveries to guarantee user satisfaction.

PROTOUCH has announced the launch of its latest innovation, the Airshot Hair Multi Styler, a groundbreaking all-in-one styling tool that promises to transform hair care routines with its versatility and ease of use. This marks the first time an all-in-one hair styler with a twist feature is available in India, and it comes at a price point significantly lower than other leading brands.

The Airshot Hair Multi Styler is designed to cater to all hair types, offering a range of styling options with its multiple attachments. It includes tools for auto-wrapping curls, a blow-out brush, an air styling concentrator, a Coanda anti-flyaway dryer, a straightener, and a volumizer—all integrated into one device. The unique twist feature further enhances the tool's functionality, enabling users to effortlessly curl, smooth, dry, and volumize their hair.

The lightweight design, combined with high-power air capabilities and multi-heat settings, makes styling more accessible and efficient. From sleek straight looks to voluminous curls, the Airshot Hair Multi Styler simplifies the styling process with a user-friendly approach.

“We are excited to introduce the Airshot Hair Multi Styler to our customers. We wanted to create a tool that not only enhances the hair styling experience but also serves different hair types, in other words, a transformer for everyone’s locks. With this Airshot device, we now provide our patrons an opportunity to style their hair to their unique style, anytime, anywhere,” stated Tanisha Lakhani, Founder, PROTOUCH.

With its sleek design and multifunctional capabilities, the Airshot Hair Multi Styler is positioned as a game-changer for those seeking professional-quality results from the comfort of their home. Whether styling, curling, or drying, this device promises top-tier performance while being easy to use, delivering all the essentials for a complete beauty routine in one efficient tool. Its innovative features make it suitable for all hair types, allowing everyone to achieve salon-like strands with ease.

PROTOUCH describes this styler as the future of hair care, offering endless possibilities through its advanced technology. It invites users to experience glamorous, flawless hair and redefine their styling routine with this state-of-the-art product.

Mamaearth, one of India's fastest-growing personal care brands, has announced a strategic partnership with Meesho to expand the accessibility of its natural, toxin-free personal care products to emerging markets across the country. This collaboration aims to leverage Meesho's extensive reach to connect with consumers in Tier III cities and beyond, further driving Mamaearth’s mission to penetrate deeper into regional markets.

The partnership is set to address the growing demand for premium personal care products in smaller towns and semi-urban areas, helping Mamaearth solidify its position as a trusted leader in the beauty and personal care category. This move aligns with Mamaearth's goal to achieve an annual recurring revenue (ARR) of 100 crore through Meesho's platform within the next 12 months, following a remarkable fivefold increase in sales during Meesho's recent sale period.

Thanks to Meesho’s wide network, Mamaearth has expanded its presence to more remote areas of India, including Belgaum (Karnataka), Kashipur (Uttarakhand), Bokaro (Jharkhand), Sivakasi (Tamil Nadu), and Kushinagar (Uttar Pradesh). This enhanced reach has enabled the brand to bring its popular skincare products to customers who previously lacked easy access to such premium offerings.

Varun Alagh, Co-Founder and CEO, Honasa Consumer Limited commented, "At Mamaearth, we have always strived to be present where our consumers need us the most. We have been witnessing a greater demand for quality and toxin-free beauty and personal care products from Tier III and smaller markets and this partnership with Meesho is helping us bridge this gap further. It will now significantly contribute as we work towards our goal of achieving ARR of 100 crore on Meesho by enhancing accessibility and consumer trust in newer regions.”

Vidit Aatrey, Co-Founder and CEO, Meesho stated, “Our mission is to democratize internet commerce, ensuring that high-quality products are accessible to every Indian, no matter where they live. The launch of Meesho Mall was a strategic response to the growing demand for branded products in categories like beauty and personal care. Since welcoming Mamaearth to our platform, we’ve seen incredible resonance with our shoppers and a remarkable surge in orders. We are thrilled about the opportunities Meesho Mall presents for both our consumers and brand partners, as we continue to make e-commerce accessible and affordable for millions in the country.”

Mamaearth's popularity on Meesho was further validated by a 226 percent rise in orders during the recent Mega Blockbuster Sale. The surge in demand was primarily driven by customer favorites such as the Mamaearth Rice Face Wash, Mamaearth Vitamin C Daily Glow Face Cream, and Mamaearth Onion Shampoo, reflecting the strong consumer preference for the brand's natural and effective solutions.

With its diverse range of skincare, haircare, and baby care products, Mamaearth has built a loyal customer base, driven by its commitment to quality, safety, and sustainability. This partnership with Meesho marks a significant step forward for both brands as they aim to provide consumers with better personal care options while expanding their footprint in India's dynamic beauty and personal care market.

In addition to its focus on online growth, Mamaearth is also bolstering its offline presence. The brand recently expanded its distribution network by partnering with the Canteen Stores Department (CSD) under the Ministry of Defence and joining forces with Reliance Retail and Apollo Pharmacy. These initiatives further strengthen Mamaearth’s strategy to make its products widely available across both online and offline channels.

Through these combined efforts, Mamaearth is set to redefine the personal care landscape in India, ensuring its premium products reach every corner of the nation.

After sparking conversations around men’s sexual health and reaching over 2.5 million Indian men with their #TakeBoldCareOfHer campaign, Bold Care, India’s leading sexual wellness brand, is now setting its sights on women’s well-being. Co-founded by Bollywood powerhouse Ranveer Singh, the brand has launched a new women-centric line called Bloom by Bold Care, aimed at addressing specific health concerns for women across all stages of life.

Bloom by Bold Care is designed to provide research-backed solutions in women's wellness categories, including sexual health, hygiene, and period care, to help women manage their unique health needs. The brand's mission is to address the root causes of women's wellness issues, such as gut health, menopause, sexual health, and nutritional deficiencies, through natural ingredients and a focus on efficacy.

Ranveer Singh, Co-founder, Bold Care added, “As a co-founder, I have fundamentally believed in having a larger impact in the sexual wellness space by destigmatizing common issues men face with research-backed solutions. We’ve seen the wave of conversations and confidence it has brought to over 25L+ Indian men and now want to do the same with women’s sexual wellness. I and the founding team strongly believe in the RCM Methodology to provide end-to-end wellness solutions for root cause concerns women face and are excited to innovate for all phases of women’s wellness.”

Rajat Jadhav, Co-Founder at Bold Care said, "When our viral ad campaign with our dynamic co-founder Ranveer released, we got an influx of queries from Men but also from women. From that, we understood that there is a significant need for support across all life stages of a woman’s journey to help her stay on top of her health across all years. From acknowledging the issues with intimacy to navigating the intricacies of perimenopause, women seek a simple, effective, and methodical way to navigate their nutritional and reproductive health. We have a strong female entrepreneur team to lead this - Bloom by Bold Care will bring to the table no fluff, no bluff — just honest, effective, science-backed products designed to truly make a difference. It's about real solutions for the real lives of women."

The inspiration for this new venture came from Bold Care's recognition of the gap in addressing women's health and well-being, which is more complex and influenced by factors like age, nutrition, reproductive health, and mood. The brand identified a need for holistic support throughout all stages of a woman’s life, including issues like PCOS, menopause, and gut health.

Bloom by Bold Care is set to revolutionize women’s health with its new range of products, grounded in the brand’s RCM (research-backed, Clinically Tested, Maximum Efficacy) methodology. This scientific approach ensures that each product is developed to provide real, impactful solutions for women’s wellness concerns.

With its strong foundation in clinical science and a focus on innovation, Bloom by Bold Care aims to bring honest, effective, and science-backed products to the market, specifically designed to address the unique health needs of women. The brand is led by a team of female entrepreneurs who are committed to creating products that are truly transformative for women’s lives.

As a new extension of the Bold Care family, Bloom carries forward the legacy of trust, research, and innovation established by Bold Care, reaffirming its dedication to providing targeted solutions for women’s health and empowering women to take charge of their well-being with confidence.

The Kaftan Company (TKC), renowned for its innovative and stylish range of kaftans for women, men, and kids, has announced its latest venture into the world of accessories with the launch of its handcrafted jewellery collection, ‘Beady Bauble.’ This new collection features a stunning array of intricately designed pieces that blend artistry, tradition, and modern style, aiming to add a touch of elegance to any ensemble.

The ‘Beady Bauble’ collection marks TKC’s debut in the jewellery segment, thoughtfully curated to complement contemporary attire, including their signature kaftans. This expansion is a natural step for TKC, as the brand continues to enhance the overall style experience for its customers. From creating the perfect kaftan to offering jewellery that enhances the outfit, TKC aims to deliver a comprehensive and harmonious fashion statement.

Navin Rao & Prakruti Gupta Rao, Co- founders, The Kaftan Company said, “With the launch of Beady Bauble, we are excited to provide our customers with a jewellery line that pairs seamlessly with our kaftans. Each piece is handcrafted, combining various materials and motifs that celebrate both tradition and contemporary style. We aim to provide a comprehensive look that enhances the kaftan experience, giving our customers the perfect accessory to complete their outfit."

Breaking away from conventional jewellery designs, the ‘Beady Bauble’ collection is crafted to complement the fluidity and relaxed elegance of kaftans. Each piece in the collection is meticulously handcrafted using a variety of materials, including wooden beads, silver accents, shells, and pearls, with motifs inspired by Buddha and elements of nature. The result is an aesthetic that resonates with both elegance and spirituality.

The collection offers a range of jewellery pieces, including necklaces, jhumkas, cowrie shells, and fabric earrings, designed to be lightweight yet bold. These intricately detailed yet versatile pieces are meant to elevate any kaftan ensemble, allowing wearers to create their own unique style. Each element of the collection, from the mixed materials to the delicate motifs, embodies the essence of craftsmanship and innovation.

Starting at a budget-friendly price of Rs. 150, the ‘Beady Bauble’ collection is designed to cater to every style and budget. Customers can explore and purchase these pieces at TKC’s physical store in Hyderabad or through their online webstore, where detailed descriptions and information about each item are available.

The Kaftan Company has consistently set trends with its fashionable kaftans, later expanding its offerings to include loungewear for men and kids. In June 2024, the brand opened its first physical store in Hyderabad's prime location of Banjara Hills. With the launch of the ‘Beady Bauble’ collection, TKC kicks off the festive season in style, adding a vibrant range of jewellery to its ever-growing product lineup. The year 2024 has indeed been a transformative one for TKC, and the addition of this colorful jewellery collection sets the stage for a festive celebration of fashion and tradition.

Gurgaon-based beauty tools brand, Beauté Secrets, has secured Rs. 1.6 crore in funding from Velocity, a financing platform supported by Peter Thiel's Valar Ventures. The investment arrives just in time for the festive season, as Beauté Secrets aims to expand its operations on quick commerce platforms and introduce new products to its lineup.

Founded by Harnika Aneja in 2010, Beauté Secrets has built a reputation for delivering high-quality, affordable beauty tools designed to enhance natural beauty without relying on chemicals or heavy makeup. The brand’s product offerings span three categories: basic, essential, and premium, appealing to a broad range of customer needs and budgets. With items like manicure/pedicure kits, tweezers, cuticle trimmers, foot scrubbers, hair brushes, and scissors, Beauté Secrets has carved out a niche by blending aesthetics, functionality, and affordability.

"Our focus on creating travel-friendly, durable, and elegant beauty tools has resonated with consumers looking for quality products without breaking the bank. By maintaining reasonable pricing while ensuring durability and precision in our tools, we've successfully met the varied needs of our clientele and established Beauté Secrets as a trusted brand in the beauty tools market,” said Harika Aneja, Co-Founder, Beauté Secrets.

The brand's dedication to filling the market gap for stylish yet effective beauty tools has driven its significant growth trajectory. Since its inception, Beauté Secrets has served over 4 million customers across India, achieving a 3x growth rate despite the competitive landscape.

With a commitment to quality, Beauté Secrets collaborates with experienced manufacturers and rigorously inspects each tool before it reaches the market. This meticulous approach has helped the brand gain a loyal customer base, particularly among Gen Z consumers, who value both aesthetics and functionality.

Looking ahead, Beauté Secrets is entering a new phase of expansion. While currently focused on online sales, the brand is exploring partnerships with leading distribution channels and planning its entry into premium retail outlets across major Indian cities. With support from Velocity, Beauté Secrets is set to scale operations, diversify into new product categories, and continue its mission of delivering innovative tools that simplify natural beauty routines.

The upcoming festive season promises to be a milestone period for Beauté Secrets, with expectations of heightened demand due to its expanded product range and enhanced presence on quick commerce platforms. The brand’s focus on social media engagement also positions it to effectively cater to its growing customer base during this peak shopping season.

Atul Khichariya, Co-founder and COO of Velocity commented, "We're excited to support Beauté Secrets growth journey. Our financing enables brands like Beauté Secrets to capitalize on the festive season demand, which often accounts for a significant portion of their annual sales. By providing the necessary working capital, we're helping promising D2C brands reach their full potential.”

The Beauty & Personal Care market in India is projected to generate a revenue of USD 31.56 billion in 2024, with an annual growth rate of 2.76 percent (CAGR 2024-2029), according to Statista. As this sector continues to expand, Beauté Secrets is well-positioned to capture a significant market share, driven by its dedication to affordable innovation and customer satisfaction.

Velocity has been a driving force behind the success of numerous digital-first brands, including Koskii, Power Gummies, Hammer, Bella Vita Organic, Bewakoof, and others. Their strategic funding approach has played a crucial role in enabling D2C brands like Beauté Secrets to meet their growth objectives, especially during high-demand periods like the festive season. As the market gears up for record sales, Velocity's support is proving to be a key factor in ensuring that these brands have the resources they need to thrive.

Piccadily Agro Industries Limited, the makers of India’s highly awarded Indri single malt, has introduced its first travel retail-exclusive collection, the ‘City Series,’ with a debut expression crafted exclusively for Bengaluru Duty Free. This launch marks the beginning of a series of limited-edition single cask releases, each capturing the spirit of a different Indian city. Available solely through select duty-free outlets in India and internationally, the first release pays tribute to Bengaluru.

The Bengaluru Duty Free exclusive highlights the essence of the city, blending its modern vibrancy with rich traditions. The bottle design incorporates iconic landmarks of Bengaluru, offering travellers a unique connection to India’s Silicon Valley.

“We are thrilled to unveil the first expression of our ‘City Series’ with Bengaluru Duty Free. Each expression of this series is a celebration of India’s diverse cities, their unique essence, and cultural richness. Bengaluru, being the vibrant fusion of tradition and modernity, serves as the perfect starting point for this journey. This exclusive Oloroso-Sherry single cask expression not only showcases Indri’s craftsmanship but also offers travellers a truly memorable experience – a taste of the spirit and soul of Bengaluru in every sip,” said Siddhartha Sharma, Promoter of Piccadily Agro Industries Limited.

Bengaluru Duty Free is equally excited to be the exclusive partner for this launch, furthering its commitment to offering premium and culturally resonant products.

The Oloroso-Sherry single cask expression, bottled at 58.5 percent ABV, delivers a rich, full-bodied experience with notes of caramel, fresh red fruits, gentle spices, and earthy undertones. On the palate, it reveals a balanced blend of berries, toffee, vanilla, and soft spices, with a long, smooth finish of vanilla, spice, and fruity nuances.

This limited-edition whisky is priced at approximately Rs 9,500 and is available at Bengaluru Duty Free, Terminal 2 Departure, Kempegowda International Airport. Future expressions from the ‘City Series’ will continue to showcase the unique culture and essence of other Indian cities at select duty-free outlets worldwide.

Tira, the omnichannel beauty platform from Reliance Retail, has launched the globally acclaimed luxury skincare and haircare brand, Augustinus Bader, exclusively in India. Known for its scientifically advanced, award-winning formulas, Augustinus Bader offers premium products backed by over three decades of cutting-edge research in the field of stem cells and biomedical science.

Founded by world-renowned scientist Professor Augustinus Bader, the brand has gained a global cult following since its launch in 2018, with its signature TFC8® (Trigger Factor Complex) technology, which supports the body’s natural ability to renew and rejuvenate the skin. Adored by celebrities and beauty enthusiasts alike, Augustinus Bader has become synonymous with luxury skincare that delivers transformative results.

With this launch, Tira expands its portfolio of premium beauty offerings, continuing its mission to bring the best global brands to the Indian market. Bhakti Modi, Co-Founder of Tira, said, "At Tira, we aim to bring the best of global and homegrown brands to the Indian consumer. The introduction of Augustinus Bader in India is yet another step in our endeavor to offer luxury, high-performance skincare that resonates with India’s growing community of beauty connoisseurs."

Charles Rosier, Co-Founder and CEO of Augustinus Bader, expressed his excitement about the exclusive partnership with Tira, stating, "We are incredibly happy to introduce Augustinus Bader, our scientifically backed skincare line that redefines luxury and efficacy to India. Tira, with its understanding of Indian beauty market, was a perfect choice for our foray into India."

Augustinus Bader’s standout products, The Cream and The Rich Cream, known for their rejuvenating and hydrating properties, are now available exclusively on Tira's platform—both online and in select stores across Mumbai, Delhi, Hyderabad, and Bangalore. These products have already won the admiration of global beauty icons like Victoria Beckham, Jennifer Aniston, and Priyanka Chopra, offering Indian customers an elevated skincare experience with personalized expert guidance.

With the festive season fast approaching in India, The Baker’s Dozen, an artisanal bakery brand, is introducing its newest gifting range, designed to bring a unique blend of taste and tradition to every celebration. Known for creating high-quality, authentic baked goods, the brand’s latest collection includes two standout gift boxes: the Handcrafted Cookies Gift Box and the Gourmet Celebrations Gift Box, presented in beautiful, festive packaging.

In Indian culture, no celebration feels complete without sharing sweets, which hold a special place in traditions and customs. However, as tastes evolve, consumers are increasingly looking for gifting options beyond the traditional mithai and chocolates. Recognizing this shift, The Baker’s Dozen has thoughtfully crafted its latest festive collection, offering fresh, artisanal cookies and cakes that promise to elevate the gifting experience for its customers.

The Handcrafted Cookies Gift Box features a selection of The Baker’s Dozen’s most popular cookies, each baked to perfection using premium ingredients. This delicious assortment delivers the warmth of homemade goodness in every bite, making it an ideal gift for loved ones during the festive season.

The Gourmet Celebrations Gift Box offers a luxurious mix of soft muffins, crisp cookies, and artisanal savory toasts, making it a perfect blend of sweet and savory indulgence. This curated selection aims to provide a feast for the senses and make a lasting impression on anyone who receives it.

The gift boxes are not just about the treats inside; their packaging reflects a blend of modernity and tradition. Drawing inspiration from India’s cultural heritage, the design features intricate peacock motifs and domed architecture, symbolizing the grandeur of Indian celebrations. This attention to detail underscores The Baker’s Dozen’s dedication to craftsmanship and thoughtful presentation.

Aditi Handa, Co-founder & Head Chef at The Baker’s Dozen said, “We wanted to create something that embodies the essence of Indian celebrations, where gifting and sweets are culturally significant and at the heart of every joyous occasion. It’s about enriching the experience of gifting by enabling our customers to choose a gift that is grand and meaningful. At the same time, we wanted to ensure that our range offers exceptional value so they feel deeply satisfied with their choice. Indians love to celebrate every small and big occasion around the calendar. Our previous gifting ranges have received overwhelming responses, hence we are aiming to facilitate its availability throughout the year. The festive season is crucial to us as our sales increase by 2-3x.” 

For those in need of last-minute gifts, The Baker’s Dozen has created a range of options with prices starting from Rs 199 to Rs 499. The festive collection will be available from the second week of October, both online and in stores, just in time for Diwali.

The Baker’s Dozen continues to bring a modern twist to traditional gifting, making it easier for customers to share moments of joy and indulgence during India’s most cherished celebrations.

Escaro Royale, renowned for its exquisite luxury footwear, has unveiled its latest collection, "Indulgence," designed to elevate life's most cherished moments. This exclusive range exemplifies the brand's dedication to creating sophisticated footwear that enhances every special occasion with elegance and style.

The "Indulgence" collection boasts an impressive selection of styles, including derbys, monk straps, brogues, loafers, sneakers, boots, and oxfords. Each pair is meticulously crafted, featuring rich textures achieved through hand-tooled patterns and vibrant colors brought to life using expert hand-painting techniques. More than mere footwear, this collection makes a bold statement of luxury, offering exceptional comfort and style that leaves a lasting impression.

Ambud Sharma, Founder and CEO, Escaro Royale shared, “The 'Indulgence' collection is a reflection of our philosophy that luxury is not just about aesthetics; it's about the experience it creates. Each pair in this collection is crafted with the utmost attention to detail, combining traditional craftsmanship with contemporary design. Our goal is to offer our patrons a unique blend of style, comfort, and exclusivity, making every occasion truly special. Whether it's the sophisticated Ligero Golf-Style Black-White Oxford Shoes, the versatile Dean AirFlexLite Triple-Color Derby, or the statement-making Santiago Cowboy Boots, each piece in this collection has been crafted to provide a unique and indulgent experience."

The collection is now available through various online platforms, making it accessible to fashion enthusiasts who appreciate the finer things in life. The "Indulgence" collection is particularly suited for those who seek to express their individuality and elegance, embodying the essence of luxury and sophistication with each step they take.

Escaro Royale invites its customers to discover the transformative power of footwear that not only complements their outfits but also elevates their overall experience. As the brand continues to push the boundaries of luxury footwear, the "Indulgence" collection stands as a testament to Escaro Royale’s unwavering commitment to quality, style, and the celebration of life’s most special moments.

NEWME, the fast-growing fashion-tech startup catering to Gen Z women, has officially unveiled its first experience store in the Delhi-NCR region, located at the bustling Vegas Mall in Dwarka. This strategic launch marks a pivotal moment in NEWME’s expansion plans, especially following the recent success of its 90-minute delivery service across Delhi-NCR, which has garnered an enthusiastic response from consumers since its introduction less than a month ago.

Recognizing Delhi-NCR as a crucial market—accounting for over 20 percent of the brand's online consumer base—NEWME aims to enhance the shopping experience for its customers just in time for the festive season. The new store spans 2,000 square feet and features a curated collection of trendy fashion pieces tailored for Gen Z shoppers. With its modern and sleek design, the store promises an engaging retail experience that aligns with NEWME's digital-first identity, which has attracted over 900,000 consumers in just two years.

“Delhi is one of the top three markets for NEWME and we wanted to enhance our customers' experience, which is why we introduced 90-minute delivery across Delhi-NCR. Today, this service covers over 10 pin codes and has already reached over 2000+ customers since its launch. The overwhelming response has boosted our confidence even further. Opening our first experience store in Dwarka is the next step in serving our Delhi-NCR customers, and we're excited to continue receiving their incredible support. This marks our first store in Delhi, a city known for its fashion-forward mindset. As we continue to grow, NEWME remains focused on understanding the preferences of Gen Z women, leveraging technology and fashion innovation to meet their evolving needs,”  said Sumit Jasoria, Co-Founder & CEO, NEWME.

The launch of the Vegas Mall store reinforces NEWME's commitment to creating a comprehensive omnichannel shopping experience. As the festive and holiday season approaches, the store serves as an ideal destination for shoppers to discover NEWME’s latest collections and enjoy exclusive offers available for a limited time.

Building on its rapid growth momentum, NEWME has ambitious plans for further expansion in Delhi-NCR, with multiple new store launches expected in the coming weeks. The brand aims to open 15-20 stores across key markets by the end of FY25, focusing on providing innovative fashion solutions to Gen Z women, college students, and young professionals.

With successful launches already in cities such as Bengaluru, Mumbai, Hyderabad, Indore, Dehradun, and Chandigarh, the Vegas Mall store is a key milestone in NEWME’s journey to becoming a go-to fashion destination. With its strong online presence and expanding offline footprint, NEWME is set to offer a seamless, tech-driven shopping experience for fashion-conscious women across India.

boAt, one of India's leading audio and wearables brands, has unveiled its premium Enigma Series smartwatches, designed to merge luxury with cutting-edge technology. The new smartwatches, Enigma Orion and Enigma Radiant, target modern consumers seeking style, functionality, and advanced wellness features in a single device.

The Enigma Orion is engineered with elegance and durability. It features a 3.5CM (1.39”) round HD display with a resolution of 320x320, delivering sharp visuals that enhance user interaction. Its functional crown provides intuitive navigation, offering both style and practicality. Designed with a sturdy metal body, the Orion exudes luxury while ensuring durability. Other standout features include voice assistant integration (Google and Siri), IP67 resistance, over 100 customizable cloud watch faces, sports modes, notifications, and essential utilities like alarms and music controls. The Enigma Orion offers up to 7 days of battery life (3 days with Bluetooth calling), making it the perfect lifestyle companion.

The Enigma Radiant offers a perfect balance of style, performance, and health-focused features. Its 3.6CM (1.43”) round AMOLED display provides a resolution of 466x466, along with 600nits brightness and Always On Display capabilities, delivering vibrant visuals. Encased in a luxurious metal body, it combines elegance and convenience with a functional crown for easy navigation.

Wellness is at the heart of the Radiant, featuring health monitors for heart rate, SpO2, and sleep, along with guided breathing exercises. The smartwatch also supports Bluetooth calling, offering features like saving contacts and accessing a dial pad from the wrist.

Both smartwatches integrate with the boAt Crest App Health Ecosystem, providing users with gamification, badges, wellness crews, fitness buddies, and customized fitness plans. The ecosystem aims to elevate the wellness journey, with utilities like alarms, music and camera controls, and a world clock, enhancing the overall user experience.

The boAt Enigma Orion is available at an introductory price of Rs. 1,999, in Active Black, Metal Black, and Metal Silver strap options. The boAt Enigma Radiant starts at Rs. 2,699, available in Olive Green, Deep Blue, and Metallic Silver color variants. Both smartwatches are available on boAt-lifestyle.com, Flipkart, and Amazon.

Secret Alchemist, a holistic aromatherapy-based wellness brand, has announced the exciting addition of versatile actress Samantha Prabhu as a co-founder. In conjunction with this announcement, the brand has successfully raised $500,000 in a seed funding round led by Inflection Point Ventures (IPV).

With a strong emphasis on personal care and making aromatherapy accessible to a wider audience, Secret Alchemist plans to strategically utilize the new funding to foster growth. The investment will enable the brand to ramp up its marketing efforts while enhancing its presence, customer reach, and overall brand awareness. Additionally, the product portfolio will expand to include pure-grade essential oils, providing a holistic wellness experience through creams, mists, and shower gels.

Vinay Bansal, Founder & CEO, Inflection Point Ventures said, “The beauty segment in India saw a surge in the '90s, which unfortunately brought unrealistic standards. Secret Alchemist is redefining this by promoting mindful, affordable products that encourage well-being and relaxation. IPV believes in the team's strong foundation and is committed to supporting their sustainable growth." 

Co-founded by Ankita Thadani and Akash Valia, Secret Alchemist has a 30-year legacy in aromatherapy. The brand is dedicated to transforming personal care through wellness, offering natural, premium ingredients that focus on aromatherapy and essential oil-based solutions that are sustainable and non-toxic.

Samantha Prabhu's addition to the team aligns perfectly with the brand's ethos, given her deep connection to wellness. Her widespread popularity and influence, particularly in the South Indian markets, add significant value alongside Ankita and Akash.

“At Secret Alchemist, our vision is to make aromatherapy an essential part of everyday wellness. We aim to educate and inspire more people about the transformative healing properties of essential oils through purpose-driven personal care products.  Samantha’s personal journey with aromatherapy perfectly aligns with our philosophy of addressing wellness at its roots, and together we plan to utilize the new funds to expand our product line, invest in brand building, and enhance our customer reach while deepening our impact in the personal care industry,” added Ankita Thadani, Co-founder, Secret Alchemist. 

Samantha Prabhu, Co-founder, Secret Alchemist further added, “When I was on my healing journey and went for treatment abroad, aromatherapy became an unexpected source of comfort and healing for me. I realized just how much the healers in the West were making use of the power of essential oils to bring well-being. It made a big difference to my health that when I returned, I started searching for a brand that I could trust. And that’s when I found Secret Alchemist. After trying their oils and feeling their impact firsthand, I knew this wasn't something I wanted to keep a secret. I wanted to share it with the world. It’s not just about investing in a brand—it’s about believing in the power of natural remedies to bring true well-being. I’m proud to be a part of this journey.”

The beauty and personal care market in India is currently valued at $31.5 billion, with a robust 30 percent year-on-year growth. The direct-to-consumer (D2C) body care segment, valued at $2.6 billion, is expanding rapidly. Secret Alchemist is strategically positioned to tap into this high-growth niche, targeting consumers who seek sustainable, natural, and wellness-focused products.

Fixderma and FCL Skincare, dermatologist-recommended skincare brands, have officially launched their mobile app on October 1, 2024. Available for download on both iOS and Android platforms, the app is designed to provide a seamless shopping experience for users, allowing them to access their favorite skincare products with faster delivery options and exclusive app-only discounts.

The introduction of the app marks a significant milestone in the brand's efforts to create more personalized connections with its customers. This launch follows the recent opening of Fixderma’s physical store, furthering the company’s commitment to customer relevance.

“At Fixderma, customer experience is our top priority. Our new app offers a seamless and engaging shopping experience, offering complete skincare solutions. From product discovery to expert advice, we've got you covered. We aim to set a new standard for skincare accessibility with this app, and we can’t wait for you all to try it”, shared Shaily Mehrotra, CEO and Co-Founder, Fixderma.

"It's a big step in creating deeper, more personalized relationships with our customers. While mobile apps aren’t the norm in skincare, we wanted to go beyond the usual. It’s about providing an experience that keeps customers closer, and more engaged, and enhances retention. Here's to a new chapter in customer connection!”, added Preetam Jena, Chief Marketing Officer and e-Commerce Head, Fixderma.

The Fixderma app serves as a comprehensive skincare solution, empowering users to better understand their skin. The app features expert skincare advice at users’ fingertips and offers exclusive deals, quick delivery, and priority customer support. Future updates will incorporate advanced AI technology that will accurately analyze users' skin types and conditions, delivering personalized product recommendations.

Additionally, the app will soon provide options for users to book free consultations with certified dermatologists, allowing them to receive expert skincare advice and customized treatment plans. The launch of this app represents Fixderma and FCL Skincare’s dedication to enhancing customer experience and accessibility in the skincare market.

Taiwanese tech giant Asus is determined to establish itself as India’s leading personal computer (PC) brand, targeting a market share of 25-30 percent within the next two years, with aggressive retail expansion as a key strategy.

Asus has already seen significant growth, tripling its market share in India from 6.3 percent in 2017 to 17.8 percent in 2023, which has positioned it as the second-largest consumer notebook brand in the country, according to Arnold Su, Vice President of Consumer & Gaming PC, System Business Group, Asus India.

“It took us six years to triple the market share. Our target is to become the number one brand in the coming two years. And to reach number one, our market share should reach between 25-30 percent.

“We will continue to aggressively expand our retail touchpoints to ensure that consumers from tier-3 and tier-4 cities can experience Asus technology without having to travel to metro cities,” he stated in an interview with PTI.

As one of the largest gaming and consumer PC companies, Asus recognizes the importance of maintaining its momentum, Su noted.

Currently, Asus has a presence in over 400 districts and aims to expand its reach across India soon.

“We are currently present in over 400 districts, and in the next two years, we want to cover 600 out of 750 districts in India with our stores. Our touchpoints in these districts include a mix of ASUS-exclusive stores and those operated by our channel partners.

“In the next four years, we aspire to have at least one exclusive store in all 600 districts, and after we cover the districts, we will also target talukas to ensure that every Indian has the opportunity to experience ASUS products,” he affirmed.

Additionally, Asus has introduced six select stores dedicated to refurbished PCs.

Su emphasized that these strategies will help Asus maintain a leading position and achieve a substantial market share in the consumer and gaming PC segments in India.

He also mentioned that the company is actively working to reduce the time lag in product launches between the Indian and global markets, reaffirming India’s status as a priority market.

Mumbai-based skincare brand ClayCo Cosmetics, founded in March 2024, has successfully raised USD 2 million (approximately Rs. 16 crores) in its Series A funding round, marking a significant milestone in its growth journey. This investment, made by Unilever Ventures, represents the brand's first external funding.

With this new capital, ClayCo plans to scale its operations, enhance its product offerings, and ramp up marketing efforts. The investment will be primarily directed toward launching a Moroccan-inspired body care range, allowing the brand to diversify its portfolio beyond its current selections. Furthermore, ClayCo aims to intensify its customer engagement initiatives, drive research and innovation, and strengthen its marketing strategies to attract a wider audience.

Niharika Jhunjhunwala, founder, ClayCo Cosmetics explained, “We are thrilled to partner with Unilever Ventures, a pioneer in the beauty industry," Jhunjhunwala stated. "Their support aligns perfectly with our long-term goals. This funding will enable us to enhance brand awareness, introduce new products, invest in R&D, and fuel our growth. As consumers become more aware of global ingredients like fermented rice, ginseng, and CICA, they are willing to invest in high-quality, efficacious skincare."

ClayCo Cosmetics distinguishes itself in the beauty market by blending ancient beauty rituals with modern science. The brand's flagship collection, Rituals of Japan, includes products like the Rice and Sake Sleep Mask, Sake Glass Glow Essence, and Azuki Beans & Koji Rice Foaming Cleanser. These formulations marry traditional Japanese ingredients with advanced skincare technology, providing consumers with high-performance products that are both luxurious and affordable.

Pawan Chaturvedi, Partner-Asia at Unilever Ventures commented,” Unilever Ventures is pleased to support ClayCo in their mission to elevate India's beauty landscape by introducing global beauty rituals that celebrate individuality and innovation." 

Operating on a direct-to-consumer (D2C) model, ClayCo sells its products through its own e-commerce platform and major online marketplaces.

April Moon Retail Private Limited (AMRPL), a joint venture of Adani Airport Holdings Limited (AAHL), has made a major move in the Indian retail sector by acquiring a 74 percent stake in Cococart Ventures Private Limited (CVPL), an omnichannel travel retail brand. The acquisition, valued at Rs 200 crore (US$24 million), signals AMRPL's strategic expansion into the retail market, further cementing its presence in this rapidly growing space.

The acquisition was formalized through the completion of several legal agreements, including a Share Purchase Agreement (SPA), Joint Venture Agreement (JVA), and Share Subscription Agreement (SSA). Under the terms of these agreements, AMRPL will acquire 36.96 percent of CVPL's equity shares through the SPA and subscribe to an additional 37.04 percent through the SSA. These agreements ensure that AMRPL secures a controlling 74 percent stake in CVPL, giving it significant influence over the future operations and strategic direction of the company.

With a significant infusion of capital and resources, Cococart is expected to accelerate its growth plans, expand its product range, and strengthen its presence across multiple channels. The acquisition will not only help Cococart broaden its reach but will also offer customers an enhanced and seamless shopping experience, whether they are purchasing products online, in-store, or while traveling.

The retail market in India is undergoing rapid transformation, driven by increasing consumer demand for convenience, quality, and seamless shopping experiences. AMRPL's acquisition of Cococart Ventures places it at the forefront of this shift, positioning the company to capitalize on emerging trends in the sector.

This acquisition not only reflects the Adani Group’s commitment to expanding its presence in diverse sectors but also highlights the increasing importance of omnichannel strategies in modern retail, particularly in an era where customer experience and convenience are key drivers of success.

India’s one of the leading gadget brands, Portronics, has launched the Mopcop Pro, an advanced version of its popular portable vacuum cleaner, the Mopcop. This new product, designed to cater to various cleaning needs, is a 2-in-1 cordless vacuum cleaner and air blower, making it perfect for use in homes, cars, and even on sensitive electronics. The Mopcop Pro aims to provide an everyday cleaning solution for homeowners, car enthusiasts, pet owners, and anyone who prioritizes a clean and dust-free environment.

The Mopcop Pro stands out with its ability to switch between vacuuming and air blowing, offering versatility for different cleaning tasks. For example, it’s ideal for cleaning a car after a road trip by vacuuming dust and dirt from the seats and floor mats and then switching to air blower mode to remove debris from outdoor spaces like driveways. Additionally, tech enthusiasts can safely use the air blower mode to clean dust from keyboards, PC fans, and other electronics without causing any damage.

One of the key highlights of the Mopcop Pro is its cordless design, providing users with the freedom to clean without being tethered to a power outlet. Powered by a rechargeable battery, it ensures longer, uninterrupted cleaning sessions, perfect for deep-cleaning tasks. Its lightweight design also makes it easy to carry around, whether cleaning a room inside the house or detailing a car outside.

Pet owners will find the Mopcop Pro particularly useful, thanks to its powerful suction, which effectively removes pet hair from furniture, carpets, and vehicle interiors. With a suction power of 10,000 Pa, it delivers a deep clean on various surfaces, ensuring a spotless and fur-free environment.

The Mopcop Pro operates with an advanced brushless DC motor, which ensures energy-efficient performance with minimal noise. This makes it ideal for early morning cleaning sessions or shared living spaces, as it won’t disturb others while in use.

For individuals prone to allergies, the Mopcop Pro is equipped with a washable HEPA filter, designed to trap dust, allergens, and airborne particles. This filter helps create a healthier environment by capturing even the smallest particles, like pollen and dust mites.

In addition to its cleaning power, the Mopcop Pro comes with specialized nozzles to reach difficult areas, making it easy to clean tight spaces in cars, between furniture cushions, and other tricky spots. It also features a Type-C fast-charging port, allowing users to recharge quickly, minimizing downtime between cleaning sessions.

The Portronics Mopcop Pro Portable Vacuum Cleaner and Air Blower is now available for Rs. 1,899 and can be purchased from the company’s official website, Portronics.com, as well as from popular online platforms like Amazon.in, Flipkart.com, and other leading online and offline stores.

Portronics continues to innovate with practical solutions for everyday living, and the Mopcop Pro is a reflection of the brand’s commitment to providing high-performance, user-friendly products that enhance the modern lifestyle.

Bengaluru-based direct-to-consumer (D2C) home and sleep solutions company Wakefit has announced a significant revenue increase of 24 percent year-on-year, reaching Rs. 1,017 crore in FY24. Co-founder Chaitanya Ramalingegowda shared this milestone highlighting the company's impressive turnaround during the fiscal year. Additionally, Wakefit managed to cut its net losses by 90 percent, bringing them down to Rs. 15 crore, thanks to better cost management and improved factory utilization.

The improvement in Wakefit's financial performance comes at a time when investors are encouraging companies to reduce reliance on external funding and focus on profitability.

Ramalingegowda noted, “Our investors are extremely satisfied with our year-on-year (YoY) performance but we, founders, always feel we can grow more than 25 percent. A 25 percent increase YoY is also healthy. It essentially means that on a top line of over Rs 1,000 crore – we’re adding business of Rs 250 crore per year. During COVID, people were more inclined towards saving their money but now their spending capacity has gone up.”

The company expects to see another revenue increase of 30 percent in FY25, projecting earnings between Rs. 1,320 crore and Rs.1,400 crore, while maintaining a commitment to frugal operations.

Founded in 2015, Wakefit was EBITDA profitable until 2019, after which the company prioritized growth over profitability. In FY24, however, it marked a return to profitability, achieving an EBITDA of Rs. 65 crore.

Wakefit sells its products on major e-commerce platforms such as Flipkart and Amazon, with these marketplaces contributing 30-35 percent of its sales. The remaining 65-70 percent comes from its physical stores and its website. The company currently operates over 80 stores and plans to expand this count in the coming months, aiming to enhance its omnichannel presence and improve brand visibility.

Ramalingegowda also mentioned that the majority of the $40 million raised in 2023 remains in the company's bank accounts, indicating that capital is not an issue for Wakefit. Recently, the company saw Elevation Capital participate in a $10-12 million funding round, acquiring shares from the ESOP pool and joining the company's cap table.

To date, Wakefit has successfully raised around $150 million in funding from a roster of prominent investors, including PeakXV (formerly Sequoia Capital India), Verlinvest, SIG, Investcorp, and Elevation Capital.

Conscious Chemist has successfully raised Rs. 12 crore in funding from Atomic Capital. As part of the investment, Atomic Capital's Founder and Managing Partner, Apoorv Gautam, has been appointed to the board of directors at Conscious Chemist.

With a strong focus on delivering scientifically advanced, clinically backed beauty solutions, Conscious Chemist has been steadily establishing itself as a key player in India’s booming BPC market, which is projected to grow to USD 34 billion by 2028. The sector’s growth is fueled by rising disposable incomes, increasing online penetration, a heightened focus on self-care, and a shift toward high-quality, effective products. The industry is expected to grow at a compound annual growth rate (CAGR) of 25 percent from 2023 to 2028, with more consumers seeking science-backed skincare solutions.

The investment from Atomic Capital is expected to provide Conscious Chemist with significant strategic support as the company plans to scale its operations, enhance its supply chain, and boost marketing and distribution efforts. The brand is also preparing for new product launches and aims to elevate the customer experience using data-driven insights while expanding its presence in new markets within the beauty and wellness domain. As a digital-first brand, Conscious Chemist is well-positioned to capitalize on the growing popularity of online marketplaces and direct-to-consumer platforms, reaching tech-savvy customers across India.

Robin Gupta, CEO, Conscious Chemist stated, “We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”

Apoorv Gautam brings a wealth of experience from his past role at Guild Capital and his current position as a board member for various high-growth consumer brands, such as Fitelo, Easebuzz, and Plix. He founded Atomic Capital, an early-stage fund with a focus on consumer-driven businesses, and has a proven track record of guiding brands through successful growth and exits.

Apoorv, Founder & Managing Partner of Atomic Capital said, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 Cr. ARR goal.”

Founded in 2019, Conscious Chemist has quickly earned the trust of over 10 lakh customers across India. The brand gained wider recognition after being featured on Shark Tank India Season 3 and continues to reach customers through major e-commerce platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, and Zepto, as well as its own direct-to-consumer website. Known for its innovative formulations featuring globally sourced, clinically proven ingredients such as Salicylic Acid, Kojic Acid, Peptides, and Hyaluronic Acid, Conscious Chemist has carved out a strong presence in a highly competitive market.

With the new funding from Atomic Capital, Conscious Chemist plans to accelerate product development, further expand its digital presence, and continue providing affordable, effective skincare solutions to Indian consumers. This new phase of growth marks a significant step in the brand’s journey toward becoming a leader in India’s BPC sector.

In a bold move, venture capitalists and co-founders of BizDateUp, Jeet Chandan and Meet Jain, have acquired a stake in Swiggy, India’s leading food and grocery delivery platform, during its highly anticipated pre-IPO round. This strategic investment, made through an off-market secondary deal, showcases their continued commitment to backing high-growth sectors. Among the other high-profile investors in this round are cricket legends Rahul Dravid and Zaheer Khan, tennis star Rohan Bopanna, and filmmaker Karan Johar.

According to recent reports, India’s food delivery market is projected to exceed Rs 2 lakh crore by 2030, growing at a compound annual growth rate (CAGR) of 18 percent. The share of online services within this market is expected to rise from 12 percent to 20 percent over the next seven years. The overall food services market, which includes dining out, food delivery, and other non-home-cooked food segments, is predicted to double by 2030, reaching Rs 9-10 lakh crore from its current value of Rs 4-5 lakh crore.

The acquisition of a stake in Swiggy is seen as a pivotal move by Jeet Chandan and Meet Jain, who have already established themselves as key enablers in India's startup ecosystem through BizDateUp. Their strategic focus on fast-growing sectors, coupled with their visionary leadership, further solidifies their reputation as astute investors in the ever-evolving tech landscape.

Swiggy’s Pre-IPO round has garnered significant attention, boosting confidence in the company’s potential for continued growth and market leadership. The capital infusion is expected to enhance Swiggy’s innovation capabilities as it continues to lead India's expanding food delivery sector.

“The Indian food services market, particularly in food delivery, has experienced remarkable growth in recent years. As an entrepreneur since the age of 13, I have always been driven by a passion for creating businesses that showcase disruptive potential and significantly impact consumers' lives. Swiggy’s innovative approach and leadership in the food delivery sector align perfectly with my investment philosophy,” shared Jeet Chandan. 

Meet Jain added, “The way people eat is changing dramatically today. The rise of appealing, user-friendly apps and tech-enabled driver networks, combined with evolving consumer expectations, has transformed ready-to-eat food delivery into a major category. We believe Swiggy is well-positioned to continue shaping the future of food delivery with its cutting-edge solutions and customer-centric approach.”

This investment by BizDateUp’s co-founders not only highlights their confidence in Swiggy’s growth trajectory but also strengthens their position as key players in India’s booming tech and startup ecosystem.

Pluckk, a digital lifestyle fresh food brand, has announced the acquisition of Upnourish, one of India’s fastest-growing nutrition brands, in a deal valued at $1.4 million. This acquisition marks a significant milestone for both companies and creates a new vertical focused on nutrition, further enhancing Pluckk’s product offerings.

Founded in 2021 by Aayushi and Kuonal Lakhapati, Upnourish, a venture under 23BMI Life Sciences Pvt Ltd, has been making waves in the nutrition industry with its award-winning meal replacement products, such as smoothies, soups, and bars, along with personalized nutrition plans. Their innovative approach addresses various health concerns, including weight management, PCOD, diabetes, and high cholesterol. The brand offers a wide range of unique flavors, from Double Chocolate and French Vanilla to Tomato and Manchow soups, catering to a health-conscious audience across major e-commerce platforms like Amazon, Flipkart, Reliance Freshpik, and Godrej Nature’s Basket.

Pratik Gupta, CEO, Pluckk said, “We are taking our commitment of providing the best quality fresh food to Pluckk’s customers to the next level by adding a nutrition dimension. We are thrilled to welcome Upnourish into the Pluckk family as this move directly benefits Pluckk customers. Their products have truly transformed the lives of their customers by making it easy to solve on-the-go nutrition needs through their meal replacement smoothies, soups, and bars.”

“India’s share in the global nutrition category is poised to grow by 6X from 2 percent to 12 percent by 2029. We are thrilled to join hands with Pluckk in this exciting new chapter. Pluckk’s commitment to delivering clean, fresh, high-quality produce, combined with Upnourish’s innovative and convenient nutritional products, positions us to make people leaner, fitter, and bolder,” shared Kuonal Lakhapati, Business head & Co-Founder, Upnourish.

Aayushi Lakhapati, Chief Nutritionist & Co-Founder, Upnourish further added, “With our current hectic lifestyles, the vast majority of people do not prioritize nutrition. We are solving this nutrition problem through easy-to-use and tasty meal replacement smoothies, soups, and bars in several exciting flavors that are convenient and accessible to all. With Pluckk’s commitment to clean and fresh produce, Upnourish will elevate their offering thereby enabling holistic health to a much larger audience.”

Pluckk, already a leader in the farm-to-table movement, offers over 300 varieties of fruits, vegetables, meal kits, juices, and more directly to consumers, bypassing intermediaries to ensure quality and freshness. The company serves major urban centers, including Delhi, Mumbai, Bangalore, and Pune, and its products are available through top online and offline platforms like Amazon, Swiggy, Zepto, and Blinkit.

By fostering a direct connection between farmers and consumers, Pluckk delivers over 2 million products each month to 500,000 households, and this latest acquisition marks a step forward in promoting a healthier, more nutritious lifestyle for its customers.

Holoware, a trailblazer in technology innovation, has achieved a significant milestone with the launch of India’s first AI laptop, the Gizmos M120, during the CIO Association – Chennai Chapter Anniversary Event. This landmark development positions Holoware as the first Indian brand to introduce an AI laptop, attracting industry leaders, tech enthusiasts, and top CIOs who gathered to witness this groundbreaking event.

Founded in 2020, Holoware began its journey with a vision to deliver cutting-edge technology to India. The company initially gained recognition for its high-performance workstations and later expanded its product lineup to include laptops in May 2024. In response to the global excitement surrounding artificial intelligence, Holoware proudly introduced the revolutionary Gizmos M120 AI laptop, setting a new benchmark for tech innovation in the Indian market.

The Gizmos M120 is available in two variants: the Core Ultra 5 and Core Ultra 7, featuring a full metal body design. Unique to this laptop is the Holoware launcher, which enables users to launch AI applications seamlessly. The two variants include the Core Ultra 5 125H with 16GB of RAM and the Core Ultra 7 155H with 32GB of RAM. Equipped with a 55Wh battery, the laptop offers an impressive 6-8 hours of battery backup.

During the launch event, Mr. Ragavendra Ganesh, CEO of Holoware, captivated the audience of top CIOs with a live demonstration of the AI-powered laptops. He showcased the laptop's capabilities by generating stunning images from text inputs, leaving attendees in awe.

"Today marks a monumental moment for Holoware and the Indian tech industry. Our Gizmos M120 AI laptop is designed to push the boundaries of what technology can achieve, offering unparalleled performance and advanced AI capabilities. We are excited to present this groundbreaking product at such a distinguished event and are committed to driving technological advancement in India. The 3 large use case of AI laptop is Image and Video analytics (41.8 percent), next is Customer support (29.8 percent) and fraud detection (10.4 percent). It took us 18 months to design this state-of-the-art laptop, the next series is under R&D and is expected to launch in Jan'25. At present Holoware's manufacturing capacity is 30000 laptops in a month which is the full production capacity and AI laptop production capacity is 20 percent from the overall production. We are aiming to sell 1 lakh laptops in the next financial year,” said Ragavendra Ganesh, Founder/CEO of Holoware.

The laptop received high praise from CIOs for its superior quality, impressive performance, and competitive pricing. "Holoware has taken the right approach to dominate India's AI laptop market," they remarked.

With the introduction of its innovative AI laptops, Holoware is set to disrupt the industry, empowering professionals and creatives alike. The company also offers comprehensive Pan India doorstep service across 20,000 pincodes, ensuring convenience and support for customers throughout the country.

Meesho, India's unique e-commerce marketplace, launched its highly anticipated annual 'Meesho Mega Blockbuster Sale' on September 27, 2024, marking a stunning first day of sales. The company reported an impressive 100 percent increase in Day 1 orders compared to the previous year, with daily orders exceeding three times the average.

In the lead-up to the sale, Meesho recorded around 1.5 crore app downloads, making it the top-downloaded app on the Google Play Store. On the first day of the sale, nearly 6.5 crore customers visited the platform, shopping across various categories including Fashion, Personal Care & Beauty, Home & Kitchen, and Electronic Accessories. Notably, Meesho's sales statistics revealed an astonishing average of 506 kurtis, 376 sarees, and 360 kids' wear items sold every minute.

Meesho Mall experienced a significant boost as well, achieving approximately 2.5 times growth in orders compared to last year. Remarkably, about 45 percent of these orders came from customers shopping on Meesho Mall for the first time. Individual brands also saw tremendous growth, with Mamaearth's orders increasing fivefold, Denver's orders surging eightfold, Swiss Beauty expanding by 7.5 times, Bella Vita achieving an incredible 17.5 times growth, and Mars recording a fourfold increase.

Megha Agarwal, General Manager, Meesho expressed, “We’re thrilled by the overwhelming response to day 1 of our Mega Blockbuster Sale. A heartfelt thank you to our valued sellers, brand partners, and loyal customers for this fantastic beginning. We achieved a record-breaking feat of doubling our Day 1 orders over last year. Not just that, Meesho Mall also grew ~2.5X in orders over the last year. Mamaearth, Denver, Swiss Beauty and all our other brand partners experienced outstanding demand, exceeding their expectations. We are dedicated to delivering an exceptional festive sale experience to all our users and will continue to do so throughout the entire festive season.” 

With over 20 lakh sellers and around 12 crore product listings across 30 categories, Meesho aims to provide customers across India with a wide array of affordable and high-quality products this festive season.

Eureka Forbes Ltd, a leading name in India's health and hygiene industry, has officially launched its new Direct-to-Consumer (D2C) website, coinciding with the kickoff of the highly anticipated Great Eureka Forbes Festival. This exciting sale event commenced on September 26, offering customers fantastic deals on a variety of essential home products, including Aquaguard water purifiers, Forbes vacuum cleaners, air purifiers, and more, making it easier than ever to shop for high-quality items.

The Great Eureka Forbes Festival is designed to celebrate customer loyalty while providing unmatched savings. During this event, shoppers can take advantage of exclusive offers and the lowest prices on a broad range of products across various categories. The newly upgraded website further simplifies the purchasing process, ensuring a seamless shopping experience. To enhance customer satisfaction, Eureka Forbes is also facilitating the easy exchange of existing products. This initiative allows customers to conveniently and affordably upgrade their home appliances.

“We are indeed excited for the first-ever Great Eureka Forbes Festival. With our new website, we’re making the discoverability of our wide range of products easy and making the shopping experience seamless and more enjoyable for our customers. The festive season provides a great opportunity for us to ensure that the customers are getting the best of products at incredible prices,” said a Spokesperson at Eureka Forbes Ltd.

Eureka Forbes encourages customers to visit the new website and experience the ease of shopping. With over four decades of experience, Eureka Forbes Limited has become a multi-product and omni-channel organization, offering a diverse portfolio that encompasses water purification, vacuum cleaning, and air purification. The company has established various sales channels, including direct sales, retail, e-commerce, and institutional sales, supported by an inventive business partner network and one of the most expansive service networks across India.

The Great Eureka Forbes Festival presents a perfect opportunity for customers to enjoy significant savings on high-quality products while benefiting from the convenience of the new D2C platform.

French Crown, a leading luxury menswear brand, is making its offline debut, marking a significant step in its growth journey. Founded by Ilesh Ghevariya and Bhavdip Ghevariya in 2016, the brand has become known for its commitment to sustainable fashion. Now, the company has announced the launch of its first physical stores in key Indian cities.

Originally an online-only platform, French Crown quickly gained a global following for its premium yet affordable men’s fashion. Over the years, it has expanded its reach to over 90 countries, consistently introducing more than 300 new designs every week. The brand’s offerings are praised for their sophisticated combination of elegance, comfort, and contemporary style.

While online shopping has been the cornerstone of the French Crown's success, the brand recognizes the importance of providing customers with a more tactile shopping experience. With the opening of physical stores, French Crown aims to meet the growing demand for an immersive shopping experience where customers can feel the fabrics, try on clothes, and enjoy personalized services.

“The online space has allowed us to reach a wider audience and build a global presence, but we have seen that many customers still appreciate the in-store experience, especially when it comes to luxury fashion. Our offline stores will offer exclusive collections, providing our customers with something they won’t find online,” said Ilesh Ghevariya, Co-founder, French Crown. 

In addition to exclusive collections, French Crown’s stores will offer in-store tailoring services, ensuring that every customer can find the perfect fit while catering to their personal style preferences. 

“We want our customers to feel that they are not just buying clothes but stepping into a world of personalized luxury. Our stores will reflect this with sleek, modern interiors designed to offer an elevated shopping experience,” Ghevariya added further.

The brand’s offline expansion will begin with 10 stores in major Indian cities, offering local customers the opportunity to interact with the brand directly and experience its dedication to style, quality, and comfort firsthand. These locations have been strategically chosen to cater to fashion-forward and style-conscious consumers.

This move is part of the French Crown’s broader strategy to expand its presence across India. The brand is committed to making luxury fashion more accessible while continuing to emphasize sustainability and high-quality craftsmanship. With the introduction of the new “Frenchies” line, which features trendy and comfortable styles for everyday wear, French Crown aims to broaden its customer base.

The first wave of stores will open in Surat, Akola, Chandrapur, Nagpur, Delhi, and others. By combining its well-established online platform with immersive physical stores, French Crown’s offline expansion represents a pivotal moment in the brand’s evolution, offering customers the best of both worlds—luxury fashion at their fingertips and the personalized touch of in-store shopping.

Loom Crafts, India's one of the renowned manufacturers of all-weather luxury outdoor furniture, has named Bollywood diva Urvashi Rautela as its brand ambassador. This collaboration aims to amplify the brand's visibility, particularly across digital and social media platforms, aligning seamlessly with Loom Crafts' commitment to an elite and luxurious lifestyle.

The actress, known for her glamorous appeal, has been featured prominently in Loom Crafts' marketing, advertising, and endorsement campaigns. With her strong digital presence, Urvashi is set to help Loom Crafts expand its reach to a wider audience.

Rahul Jindal, MD & CEO, Loom Crafts stated, “Loom Crafts has over the decades adhered to the motto of luxury meeting nature, prioritizing comfort with eco-friendly outdoor set ups. While we have a robust offline presence with exclusive franchise stores across key cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Jaipur, Coimbatore, Chennai, Dehradun etc, we intend to further bolster our online presence. This is in sync with our vision of catering to consumers directly and fulfilling their most pertinent outdoor needs. We are elated that Ms Urvashi Rautela is amplifying our message to a wider audience.”

Founded in 2005 by Rahul Jindal, Loom Crafts has revolutionized outdoor living at a time when iron benches and swings were considered the pinnacle of exterior décor. The company, which operates a state-of-the-art manufacturing unit in Ghaziabad, specializes in handmade, sustainable furniture with bespoke, high-quality, and international designs. The facility boasts a production capacity of 20,000 pieces annually, including loungers, dining sets, daybeds, and more.

Catering to a wide range of exterior spaces such as patios, terraces, poolside areas, open courtyards, and balconies, Loom Crafts initially focused on the luxury segment but has since diversified into mid-priced and affordable world-class furnishing options.

With Urvashi Rautela as the face of the brand, Loom Crafts is poised to continue its legacy of redefining outdoor luxury living, combining comfort, craftsmanship, and sustainability.

Libas, India’s fast fashion omnichannel Indian wear brand, is excited to announce the launch of its latest campaign, #UffTeriAdaa, featuring brand ambassador and renowned Bollywood actress Kiara Advani. The campaign captures the essence of individuality and the festive spirit through fashion, with a vibrant brand film showcasing Kiara Advani in the brand’s latest festive winter collection, exuding elegance in a shimmery, captivating avatar.

The newly launched collection acts as the perfect mood board for the season, offering designs that elevate the festive experience. Whether dressing up for grand celebrations, intimate gatherings, or festive get-togethers, each piece in the collection is crafted to make every moment special. From shimmering accents, zari embroidery, and sequins to gotta patti and playful, vibrant patterns, the collection allows women to embrace their unique style while embodying the festive spirit.

Sidhant Keshwani, Founder and Chief Executive Officer, Libas said, "As we unveil our Festive Winter Collection in collaboration with Kiara Advani, we are excited to bring forth a vibrant and sophisticated range that embodies the spirit of the season. This collection reflects our commitment to blending tradition with contemporary style, and we believe Kiara's charisma will resonate deeply with our customers, inspiring them to celebrate their individuality during the festivities."

Kiara Advani shared, "I am absolutely delighted to be a part of Libas' Festive Winter Collection. This collaboration allows me to celebrate the rich tapestry of Indian culture through fashion. I hope to inspire women to embrace their unique style and shine brightly during the festive season. Together, we are creating looks that not only enhance elegance but also empower self-expression."

The collection will be available across all major online platforms, including Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, as well as on Libas’s own website, app, and retail stores.

In addition to the collection, Libas is launching its annual ‘Big Diwali Sale’ starting October 5th, offering discounts of up to 70 percent with an additional 15 percent off on select products. With Kiara Advani as the face of the campaign, Libas aims to empower individuals to enhance their festive wardrobes and express their unique styles through elegant ethnic wear during the upcoming festive season.

Lavie Sport has unveiled new color options for its popular Emperor Laptop Backpack, just in time for the festive season. A favorite among professionals for its blend of sleek design and practical functionality, the Emperor Laptop Backpack now comes in a range of fresh hues, including Black & Green, Pink & Grey, Navy & Brown, Black & Choco, and the classic Black. This update makes it an ideal gift choice for those who value both style and convenience.

The Emperor Laptop Backpack is designed with the modern professional in mind, offering ample space and multiple compartments, including a padded sleeve that can hold laptops up to 15 inches, as well as a dedicated tablet compartment. Its clever layout ensures easy access to essentials such as phones, keys, power banks, and water bottles, thanks to the conveniently placed front and side pockets.

To enhance security, the backpack features a built-in combi-lock to safeguard valuables. It’s also designed for frequent travelers, with a pass-through trolley handle on the back panel that allows it to be easily attached to luggage. Comfort is a priority too, with mesh-padded shoulder straps and a cushioned back panel, ensuring ease even when carrying heavier loads.

Made from high-quality polyester fabric with premium zippers and metal pullers, the Emperor Laptop Backpack combines durability with style. Priced at Rs. 5,999, it is available in five distinct colorways, making it a versatile and thoughtful gifting option this festive season.

With its perfect balance of practicality, security, and fashion-forward design, the Lavie Sport Emperor Laptop Backpack remains a must-have for professionals on the move.

Lavie Signature, the exclusive online brand by Bagzone Lifestyle Pvt. Ltd., has introduced its latest offering, the Lavie Signature Frame Collection. This new range of structured hardbound handbags is designed for the modern woman who balances sophistication with practicality. Ideal for festive occasions, special events, and elegant celebrations, these handbags promise a blend of grace and playfulness while ensuring an effortlessly chic look.

Each piece in the collection is a testament to Lavie's commitment to superior craftsmanship and timeless style. The handbags are versatile enough to pair with both ethnic and contemporary outfits, making them the perfect accessory for any celebration. While exuding a sleek and stylish exterior, the bags also offer practical storage space, ensuring essentials like phones, makeup, and personal items stay organized, helping women stay polished at every event.

The Lavie Signature Frame Collection showcases the brand's ability to merge elegance with functionality. The rich color palette, featuring hues such as bold black, vibrant maroon, and delicate gold, adds a luxurious touch, making the bags a versatile addition to any wardrobe. As the festive season approaches, this collection offers the perfect balance of style and convenience for women looking to elevate their wardrobe.

The Lavie Signature Frame Collection features four distinct handbags including The Missouri Frame Bag comes in black, maroon, off-white, and pink, priced at Rs. 4,999. The Ohio Frame Bag is available in gold, pink, black, and blue, priced at Rs. 4,599. The Gaum Frame Bag offers color options like maroon, gold, black, and off-white, priced at Rs. 4,999. The Colorado Frame Bag is available in gold, maroon, black, and off-white, priced at Rs. 4,599.

Available exclusively on www.lavieworld.com, the Lavie Signature Frame Collection is now up for purchase, just in time to add a stylish flair to the upcoming celebrations.

Mul Secrets has introduced its latest innovation in wellness with the launch of its Gut Detox Drink. The brand, known for its commitment to gut health, has packed its secret ingredients into this refreshing and highly nutritious drink, aimed at enhancing both digestive health and skin radiance.

Boasting an improved formulation, the Gut Detox Drink offers a powerful blend of prebiotics and superfoods designed to support digestive health. Key ingredients include amla, apple peel, harad, raw turmeric, and sun fiber, all targeted to address common digestive concerns such as gas, acidity, bloating, constipation, and indigestion. The drink also targets skin-related issues like acne, which the brand connects to poor gut health.

In line with Mul Secrets’ philosophy, the Gut Detox Drink is designed around the GUT-SKIN Axis, a concept the brand believes to be critical in achieving overall health. “Your skin health is a reflection of your gut health,” the company advocates, emphasizing the importance of internal cleansing for external benefits.

Puja, Founder, Mul Secrets stated, “Skincare is a holistic journey that demands both external care and internal nourishment. It’s not merely about what you apply to your skin, but also about what you consume and how you nurture your body from within. Your diet has a big role in maintaining your skin health because your skin needs nutrition too. A weak gut health leads to faster aging and acne breakouts. Our Gut Detox Drink will prove to be a testament to the Gut-Skin connection that we preach and I am thrilled about its launch.”

This drink, formulated to metabolize and expel toxins, helps regulate pH levels, supports bile production for digestion, and even filters airborne toxins while combating acne-causing bacteria. The Gut Detox Drink from Mul Secrets promises to be more than just a beverage—it’s a comprehensive tool for enhancing well-being from the inside out.

NeceSera, the innovative Indian loungewear brand, made its highly anticipated debut at Milan Fashion Week, unveiling its exclusive Spring/Summer 2025 collection, aptly named Arrivato. The brand, known for its fabric innovation and commitment to comfort, has officially stepped onto the global fashion stage, marking a significant milestone in its journey.

Milan Fashion Week, renowned for showcasing the latest collections from iconic designers and emerging talents, witnessed the debut of NeceSera, positioning the Indian loungewear brand alongside luxury labels. This achievement highlights the growing international recognition of Indian craftsmanship in the global fashion landscape.

Founded by sisters Riddhi Jain and Sudiksha Jain, NeceSera has built a reputation for meticulously developing innovative fabric blends, creating the brand’s signature buttery-soft textiles. These fabrics not only offer unparalleled comfort but are designed for longevity, ensuring they maintain their quality even after multiple washes. The Arrivato collection features transeasonal essentials, combining NeceSera's signature fabrics with the latest trends to create pieces that seamlessly transition across seasons and occasions.

Riddhi Jain, Founder, NeceSera expressed, “We are honored to present NeceSera’s vision of quality and timelessness in everyday wear on the global fashion stage. As a loungewear brand, NeceSera showcases a slow-fashion range with long-term trends and the most comfortable fabrics. We are taking our  Indian craftsmanship and research to the world.”

Sudiksha Jain, Co-Founder, NeceSera added, “NeceSera was born with a vision to revolutionize loungewear, and now with the introduction of transitional clothing, We’re revolutionizing the way people seek comfort and style. Each garment in this collection is easily usable from one social setting to another, and it is our way of promoting a conscious living.”

NeceSera’s debut not only elevates its visibility on the global fashion platform but also demonstrates that homegrown brands from India can thrive alongside established luxury labels. As the brand continues its expansion, Arrivato represents the next chapter in NeceSera’s mission to promote comfort, self-care, and sustainability through fashion.

First Coffee, India’s grab-and-go specialty coffee brand, has secured $1.2 million in seed funding in a round led by venture capital firm BEENEXT. The funding round also attracted participation from prominent investors such as Ashish Gupta (Helion Venture Partners), AngelList India, Dr. Ritesh Malik (Founder, Innov8), Sahil Malik (Founder, Da Milano), Chandini Purnesh (Owner, Harley Coffee Estate), Aman Arora (Co-Founder, Board - Keventers), Agastya Dalmia (Director, Keventers), Aman Bahel (Apex Group), Nakul Dev Chawla (Art Mumbai), and Dr. Shriram Nene.

The youth-driven, tech-enabled brand plans to use the funds to expand its store presence across New Delhi, NCR, and key Tier I cities in North India. First Coffee aims to launch 35 stores by the second quarter of the next fiscal year, focusing on small-format QSR (Quick Service Restaurant) outlets in high-traffic areas such as malls, corporate parks, high streets, and metro stations. Additionally, the funds will be allocated to recruitment and ramping up marketing initiatives.

“First Coffee is uniquely placed where they are not just selling a product but rather a coffee experience, blending tech, sustainability, and coffee. Under the abled leadership of Sohrab and Shiv, industry veterans in the space of quick service restaurants, the brand is creating a new standard in India's specialty coffee market,” commented Anirudh Garg, Partner at BEENEXT, on First Coffee and its offerings. 

Founded in 2024 by Sohrab Sitaram and Shiv Dhawan, First Coffee integrates premium coffee, cutting-edge design, and a tech-driven customer experience. The brand’s innovative approach uses big data and AI analysis to enhance customer interaction and optimize operations. First Coffee also focuses on sustainability, using shade-grown coffee and eco-friendly practices like man-made lakes for irrigation and traditional insect traps to ensure responsible sourcing.

Sohrab Sitaram, Co-founder of First Coffee and Keventers, known for his expertise in hospitality and quick service restaurants (QSR), plays a key role in shaping First Coffee’s strategy to offer premium coffee experiences at scale. Sitaram shared, “My background in the Quick Service Restaurants (QSR) has taught me the importance of efficiency without compromising on quality. Our grab-and-go model, combined with a focus on sustainability and tech-driven customer engagement, is enabling us to carve a strong niche. Our current four stores have seen 25 percent month-on-month growth. Each outlet serves around 100 cups of specialty coffee every day, showcasing consistent customer loyalty and engagement.”

Shiv Dhawan, Co-founder, First Coffee expressed, “We are the first brand to bring true specialty coffee scoring 91 percent on the Specialty Coffee Association (SCA) scale to the Indian market. At First Coffee, we’re not just serving coffee; we’re crafting a unique, premium experience while still catering to the fast-paced lifestyle of our customers. We’re committed to delivering exceptional coffee at a competitive price point, making world-class coffee accessible to everyone."

First Coffee sources 100 percent Arabica beans from Harley Coffee Estate in Chikmagalur, which score 91 percent on the Specialty Coffee Association (SCA) scale. Each cup is brewed at a precise pressure of 9 PSI to ensure optimal flavor and quality. The brand also collaborates with local artists and influencers to foster a community around coffee culture, aiming to build strong customer loyalty.

With the Indian coffee market projected to reach $1227.47 million by 2032, growing at a 9.87 percent CAGR from 2024 to 2033, First Coffee is positioned to tap into the rising demand for specialty coffee and convenience. The brand aims to cater particularly to Gen Z consumers, delivering not just coffee but an entire lifestyle centered around coffee culture.

The Derma Co, a leading name in advanced skincare, has introduced its latest innovation, the Hyaluronic Sunscreen Compact SPF 50 PA+++. This new product promises to revolutionize daily sun protection by combining powerful broad-spectrum UV defense with high-performance coverage, making it an essential tool for anyone seeking both skincare and beauty benefits in one convenient package.

The Hyaluronic Sunscreen Compact offers a seamless way to reapply sunscreen throughout the day, ensuring that users remain protected from harmful UVA and UVB rays. The product’s compact design makes it easy to carry and use on the go, providing instant protection with just a quick swipe. "No more worrying about sun exposure during your busy day—just a quick swipe refreshes your protection and keeps your skin glowing," according to the company.

What sets this product apart is its dual-action formula, which blends Hyaluronic Acid and Ceramides—two highly regarded ingredients in the skincare world. Together, they work to deeply hydrate the skin while fortifying its natural barrier. This innovative combination not only protects the skin from sun damage but also locks in moisture, leaving the skin feeling nourished and resilient throughout the day.

The compact also boasts an ultra-lightweight texture that blends effortlessly into the skin, giving it a smooth, even finish. It reduces the appearance of pores and imperfections, resulting in a flawless, radiant look that lasts. "The result is an even skin tone that radiates health and vitality, making it the perfect companion for any occasion," shared a spokesperson for The Derma Co.

Whether you’re spending a day at the beach, running errands, or heading out for an evening event, the Hyaluronic Sunscreen Compact SPF 50 PA+++ provides the perfect blend of protection, hydration, and coverage. Its sleek design and powerful formula offer both convenience and skincare benefits, allowing users to maintain a fresh, radiant complexion while keeping harmful UV rays at bay.

Since its inception, The Derma Co has been at the forefront of skincare innovation, offering products designed to meet the evolving needs of its customers. The Hyaluronic Sunscreen Compact is the brand’s latest commitment to merging beauty with functionality, delivering a product that not only protects but enhances the skin's overall health and appearance.

Stove Kraft, a leader in home, kitchen, and lighting solutions, has announced the launch of its latest innovation, the Airturbo Handheld Dry Vacuum Cleaner, designed to redefine cleaning for both home and automotive use. The new vacuum cleaner boasts advanced HEPA+STEELMESH FFT Technology and an impressive 18 kPa suction power, ensuring a deep and thorough clean for all surfaces.

Equipped with a 600W copper motor, the Airturbo provides robust suction capabilities, easily lifting dirt, dust, and debris from a variety of surfaces. Its low-noise operation offers a quieter cleaning experience, making it an ideal choice for homes with children or pets.

Rajendra Gandhi, Managing Director, Stovekraft stated, “Our commitment to innovation inspires us to develop products that meet and exceed customer expectations. The Airturbo is a testament to our dedication to quality, performance, and affordability, offering a next-level cleaning solution without the need for bulky, heavy vacuum cleaners. Designed to make cleaning effortless and accessible for everyone, it combines power and convenience in a lightweight package.”

One of the standout features of the Airturbo is its lightweight design, which makes it easy to handle and maneuver. Weighing only a few kilograms ensures comfortable cleaning without fatigue. The vacuum also comes with a HEPA filtration system that captures even the smallest particles, making the air cleaner and reducing allergens in the home. The automatic cord rewind feature adds convenience, saving time during cleanup, while the included accessories, such as a dusting brush and an accessory nozzle, enhance its versatility for various cleaning tasks.

With a 600 ml dust capacity, users can enjoy extended cleaning sessions without frequent emptying, and the 4.5M power cord provides excellent reach, making it easier to clean large spaces without constantly switching outlets.

M. Nanda, Chief Marketing Officer, Stovekraft added, "At Stove Kraft, we’ve always believed that home cleaning should be an effortless experience. Our consumer research study revealed that consumers often found traditional vacuum cleaners too bulky, difficult and space-consuming to store, and inconvenient with the constant need to change filtration/dust bags. With the Airturbo Vacuum Cleaner, we’ve incorporated those learnings into a product that addresses these pain points. It’s lightweight, designed for easy storage, equipped with a sturdy plastic dust collector eliminating the hassle of bag changes, and features a HEPA filter to trap even the finest dust particles. Additionally, the sufficiently lengthy cord ensures greater flexibility. Airturbo combines cutting-edge technology with practical features, making cleaning as seamless as possible." 

Not only is the Airturbo built for performance, but its sleek black design also enhances the aesthetic of any modern home. Whether cleaning a car’s interior or tackling everyday messes at home, the Pigeon Airturbo Handheld Vacuum Cleaner delivers power, convenience, and advanced technology, ensuring a spotless clean every time.

With the Airturbo, Stove Kraft continues to lead the market with innovative, user-friendly solutions that make everyday chores easier and more efficient.

Vintage Coffee Private Limited, a wholly-owned subsidiary of Vintage Coffee and Beverages Limited (VCBL), has achieved a major milestone by inaugurating its first Premium Café Lounge in Navi Mumbai and launching its new e-commerce platform. This strategic move marks the company’s significant entry into the Indian market and its shift from traditional B2B operations to direct consumer engagement.

Renowned globally for its coffee expertise, Vintage Coffee has been manufacturing and exporting Instant Coffee, Roasted Coffee, and Roast & Ground products since 2018. The company has established a strong presence in over 21 countries and is now bringing its unique coffee blends to Indian consumers. The new Premium Café Lounge is a pivotal step in entering India’s growing hot beverage sector.

Tati Balakrihna, Chairman & Managing Director, Vintage Coffee and Beverages Ltd stated, “Today’s consumers' needs and expectations are changing fast. We are confident that this coffee-loving city will have a great experience with the unique blends of Vintage Coffee, from plantation-fresh coffees to the Lounge format café services. The Master franchisees, M/s. Dhruvatara Marketing Private Limited has extensive experience and aggressive plans for expanding Vintage Coffee Café footprints across Indian cities and commercial centers as needed.”

This expansion into India’s retail coffee market represents a strategic transition for Vintage Coffee. The new Premium Café Lounge promises to offer a unique and immersive coffee experience, featuring the brand’s signature rich taste and aroma, which have been well-received by coffee enthusiasts worldwide.

The company's growth trajectory is also set to accelerate with plans to significantly boost its top line in the coming months. Vintage Coffee’s latest venture will seamlessly blend the freshness of plantation-sourced coffee with over 100 years of collective expertise in coffee processing. This dedication to quality and excellence is poised to deliver a premium coffee experience to the discerning Indian consumer.

Vintage Coffee Private Limited continues to focus on producing and exporting high-quality coffee products globally, aiming to bring its legacy of coffee craftsmanship to India’s booming coffee culture.

EUME, India’s premium travel luggage and lifestyle brand, has announced the launch of its new Aluminium Collection as part of its ongoing focus on product innovation. The collection, available in Silver and Black options, features TSA-friendly locks, durable aluminium designs, and customizable accessories such as handles, tags, and wheels. The Aluminium Collection is available in two sizes, 20-inch (Rs. 19,999) and 24-inch (Rs. 24,999), with customization options starting at Rs. 1,499. Customers can purchase the collection through EUME’s new outlets or via major e-commerce platforms, including Amazon, Flipkart, Myntra, Ajio, Tata Cliq, and Nykaa.

As part of its expansion strategy, EUME is preparing to open several new outlets across India in the coming months, solidifying its position as a leading player in the Indian and international luggage markets. The brand has set an ambitious revenue target of Rs. 40 – 45 crores for FY 2024-25, driven by new product launches and an expanding retail presence.

Naina Parekh, Founder, EUME said, “Our goal has always been to make premium, innovative travel gear accessible to modern travelers. The new Aluminium Collection is just a glimpse of the innovations we’re working on, and we’re eager to introduce more exciting products in the premium segment.”

EUME continues to focus on transforming travel experiences with an emphasis on personalization, premium quality, and customer convenience. As the brand expands its footprint, travelers across India will gain greater access to its innovative products, both online and in-store. The recent openings of outlets at Lucknow and Bangalore airports underscore EUME’s growth as a prominent player in the premium travel segment.

The Natural Wash (TNW), one of India's leading skincare brands, is celebrating its 5th anniversary. Founded with the vision of creating natural, organic, and chemical-free skincare solutions, TNW has successfully carved a niche for itself in the highly competitive Indian market by offering products that cater to skin concerns such as pigmentation, acne, and tanning. With a focus on holistic skin healing, TNW’s product line combines the best of science and Ayurveda, providing both internal and external nutrition for the skin.

Akshit Goel, Co-Founder, The Natural Wash said, “As a bootstrap company, we couldn’t be prouder to hold our ground in the market and stand neck to neck with investor-backed brands. In a market as competitive as India, staying profitable for five years is a milestone”, to which Shivangi Goel, Co-Founder added, “We are proud that customers who were with us from Day 0 are still associated with us. There cannot be a bigger feedback we could have asked for.” 

TNW’s journey is nothing short of remarkable. What began with a single product category, their now-iconic face washes, has expanded into a diversified portfolio spanning seven categories with over 130 products. Their offerings now include skincare, haircare, makeup, and body care products, solidifying their position as an industry leader. Over the years, TNW has remained committed to delivering premium quality products at affordable prices, a strategy that has been instrumental in driving its growth. The brand’s revenue has soared from Rs. 10 crores to four times that amount, a testament to its success and consumer loyalty.

Looking ahead, TNW has set ambitious goals to double its growth in the next three years, further cementing its position as a key player in the beauty and wellness industry. With a strong customer retention rate, largely fueled by word-of-mouth recommendations, the brand has built a solid community of loyal customers who continue to support it.

Currently available on over 30 e-commerce platforms such as Amazon, Myntra, Flipkart, and Nykaa, TNW aims to expand its presence on these platforms to capitalize on their growth potential. The brand also leverages Instagram, its website, and its mobile app to engage with customers and drive sales. Serving over 1 million Indian households, TNW’s future plans include opening offline stores to further increase its reach.

TNW’s unwavering commitment to its ethos, innovative product line, and customer-centric approach have positioned the brand for continued success in the years to come.

Aqualogica is set to transform the skincare landscape with the unveiling of its innovative Barrier+ range, a dynamic collection crafted to elevate daily skincare routines. Featuring Avocado and five essential ceramides as the star ingredients, this new lineup promises exceptional hydration and protection, making it an essential addition for anyone aiming to strengthen their skin’s barrier and maintain a luminous glow.

The Barrier+ range consists of four standout products: the 5 Barrier+ Hydra Gel Moisturizer, 5 Barrier+ Repair Moisturizer, 5 Barrier+ Repair Gentle Cleanser, and 5 Barrier+ Repair Sunscreen. Each product is meticulously formulated to tackle various skin concerns while enhancing overall skincare regimens.

Targeting the prevalent issue of weakened skin barriers, the Barrier+ range aims to combat dryness, redness, and irritation that can leave skin susceptible to environmental stressors. By rebuilding and safeguarding this crucial layer, Aqualogica ensures that skin remains healthy, hydrated, and resilient.

Avocado, known as a skincare powerhouse, is packed with antioxidants and rich fatty acids that provide deep hydration, enhance elasticity, and prevent dryness. Its natural enzymes also offer gentle exfoliation, revealing smoother and more radiant skin. The five essential ceramides—1, 2, 3, 4, and 6 II—play a crucial role in maintaining the skin’s natural barrier, working synergistically to lock in moisture, defend against environmental aggressors, and minimize dryness and flakiness. This potent blend ensures a fortified skin barrier that stands strong against daily challenges.

Among the products in the lineup, the 5 Barrier+ Repair Moisturizer stands out as a silent guardian against everyday skin woes. Infused with avocado and five essential ceramides, this moisturizer effectively protects against dry spells, dullness, redness, and irritation. The ceramides create an invisible barrier that seals in moisture and enhances the skin’s resilience. The product offers a lightweight, butter-like texture that hydrates and heals, leaving skin looking healthy and radiant.

The 5 Barrier+ Repair Sunscreen is designed for optimal sun protection and skin barrier care. With an SPF of 50+ and PA++++ protection, this lightweight, non-sticky formula shields the skin from harmful UV rays and blue light. The inclusion of avocado hydrates and combats dryness, while the five ceramides bolster the skin’s natural barrier. Dermatologically tested for sensitive skin, this sunscreen provides 24-hour moisturization without leaving a white cast.

For those struggling with dry, irritated skin, the 5 Barrier+ Repair Gentle Cleanser offers a mild yet effective solution. Enriched with avocado and five essential ceramides, this creamy, non-foaming cleanser effectively removes dirt, oil, and makeup while preserving the skin's moisture. Avocado’s rich content of fatty acids and vitamins A, C, and E combats free radicals, promoting youthful skin, while ceramides lock in moisture and strengthen the skin barrier.

With the launch of the Barrier+ range, Aqualogica is poised to provide consumers with powerful skincare solutions that emphasize hydration and barrier protection, making it an essential part of any skincare routine.

The Health Factory, a health-focused bread brand, has announced the successful completion of a $3.5 million Seed funding round led by Peak XV’s Surge. This significant investment represents a crucial milestone for the company as it continues to redefine the bread market with an emphasis on quality, authenticity, and consumer well-being.

Founded in 2018 by Vinay Maheshwari and Mohit Sankhala, along with bakery expert and mentor Jos Vast, The Health Factory has gained prominence for its innovative product range, which includes India’s first Protein Bread and Vegan Protein Bread. The brand is also known for its popular zero maida bread, with all products being chemical and preservative-free. The Health Factory’s products are now available in major cities such as Mumbai, Pune, Bangalore, Delhi, Chandigarh, Ahmedabad, Lucknow, Hyderabad, and Chennai, and are sold through leading quick commerce platforms like Zepto, Swiggy Instamart, and BlinkIt.

In recent months, the company has expanded its presence into new markets, including Chandigarh, Ahmedabad, Lucknow, Chennai, and Hyderabad. With the growing demand for healthier bread options, The Health Factory now aims to increase its reach in both Tier I and Tier II cities. The newly secured funding will accelerate these efforts, allowing the company to focus on product development, research, and innovation. It also plans to expand its retail presence in both general and modern trade channels while enhancing logistics and operational technologies to support its rapid growth.

Vinay Maheshwari, Founder, The Health Factory said, “We are thrilled to have the backing of Peak XV’s Surge along with Kartik Mehta and Ali Tambawala, Sunil Tulsiani as we enter our next phase of growth. This investment will enable us to disrupt additional markets with our health-focused offerings. We have received interest from numerous Tier I and Tier II cities, and this funding will allow us to expand our reach to more pin codes, ensuring our products are accessible to more consumers seeking healthier options.”

The Health Factory has experienced remarkable growth over the last 24 months, with a 65x increase in sales. This latest funding will be pivotal in further amplifying the brand’s retail footprint, making its health-focused bread products more readily available to consumers across India. The company is poised to lead the charge in transforming the way healthy bread is consumed, with a bright future ahead as it continues its mission to provide wholesome, nutritious options for the modern consumer.

Dreame Technology, a global leader in smart home cleaning appliances, has introduced its latest flagship product, the Dreame X40 Ultra. This advanced robot vacuum and mop promises to transform home cleaning with its state-of-the-art technologies and hands-free operation. Now available on Amazon and Dreame’s official website, the Dreame X40 Ultra is poised to set new standards in intelligent home cleaning solutions.

Manu Sharma, Managing Director, Dreame India stated, "The Dreame X40 Ultra represents the pinnacle of home cleaning technology. It goes beyond simple cleaning by learning and adapting to the user's home environment. With its AI-driven mapping, intelligent obstacle avoidance, and industry-leading suction power, the X40 Ultra is designed for those who demand the very best in-home care. Our mission is to make life easier for our customers, and the X40 Ultra delivers on that promise by handling even the toughest cleaning challenges effortlessly."

The Dreame X40 Ultra is equipped with cutting-edge features designed to enhance its cleaning capabilities. One such feature is the Side Reach Technology, which ensures efficient cleaning in difficult-to-reach areas, such as wall corners and around curved furniture legs, while also preventing cross-contamination between wet and dry messes during carpet cleaning.

Additionally, its innovative MopExtend RoboSwing Technology allows the mop to extend up to 4cm, enabling the X40 Ultra to clean under low-profile furniture. This feature ensures that hard-to-reach spots, such as corners and gaps, are cleaned thoroughly without manual intervention. The vacuum’s powerful Vormax™ Suction, offering 12,000 Pa of suction power, guarantees effective removal of pet hair, dust, and debris while maintaining quieter cleaning operations.

The Dreame X40 Ultra also features a 7-in-1 Auto Base Station that handles self-maintenance tasks such as automatic dustbin emptying, mop cleaning with hot water, and self-cleaning. This ensures users experience a seamless, hands-off cleaning routine.

Equipped with advanced Omni Sensitivity and Obstacle Avoidance technology, the X40 Ultra can detect obstacles with its RGB camera and 3D structured light technology, ensuring efficient cleaning in dimly lit environments. The robot vacuum also automatically adjusts its cleaning methods to target stubborn stains.

Designed with versatile carpet cleaning strategies, the X40 Ultra can lift its mops when it encounters carpets to prevent wetness, giving users the option to avoid carpets, apply extra suction, or perform deep cleaning as needed.

Priced at Rs. 1,29,999, the Dreame X40 Ultra will be available for purchase on Amazon. As part of the Diwali festivities, the brand is offering an exclusive promotional price of Rs. 99,999. Amazon Prime members will have early access to Diwali discounts from 26th September, with sales open to all customers from 27th September to 30th October 2024. The Dreame X40 Ultra comes with a one-year warranty, ensuring peace of mind for customers.

With the launch of the Dreame X40 Ultra, Dreame Technology reaffirms its commitment to delivering cutting-edge, intelligent solutions for home care, bringing powerful and effortless cleaning to consumers across India.

Overdrive Shoes has officially launched its Fall/Winter 2024 collection, "Urban Highland," combining rugged charm with urban sophistication. Known for blending classic craftsmanship with modern design, Overdrive’s latest range takes inspiration from the highlands while maintaining a sleek city-ready aesthetic.

The Urban Highland collection offers a variety of footwear, including sneakers, moccasins, and boots, all designed in rich, earthy tones such as deep greens and warm browns. The pieces are crafted from premium natural leather with intricate patchwork, ensuring both durability and a refined, artistic look. Designed to seamlessly transition from outdoor adventures to city life, the collection embodies both style and practicality.

Adding to its "old money" aesthetic, the collection features elegant details like fancy perforations, embroidered accents, T-straps, apron-toes, and polished metal closures. This unique mix of rugged elements and preppy sophistication makes Urban Highland a standout line for those who appreciate fashion that combines tradition with contemporary style.

Kalsi, Founder, Overdrive Shoes shared, “Urban Highland is where the untamed meets the elegant. We’ve taken heritage materials and infused them with a modern, urban twist. It’s a collection that speaks to both tradition and trend, creating footwear that’s as luxurious as it is approachable."

With its launch, Overdrive continues to solidify its position as a brand that understands the needs of today’s consumers, offering them footwear that combines luxury, durability, and style. The Urban Highland collection is now available online and in select stores, ready to elevate the wardrobes of those looking to embrace the best of both worlds this Fall/Winter season.

Whether you’re looking for something rugged yet refined or stylish yet practical, Overdrive’s Urban Highland collection delivers in every aspect, offering shoes that are as versatile as the people who wear them. As the Fall/Winter 2024 season approaches, this collection promises to be a must-have for anyone looking to elevate their footwear game with a touch of elegance and a dash of urban cool.

Pakka, a leading manufacturer of compostable packaging solutions, has unveiled an exciting new range of flexible compostable packaging aimed at addressing the rising demand for sustainable packaging options in the food and beverages sector. This innovative product line is designed to contribute to a cleaner planet while providing effective solutions for various packaging needs.

The new range includes three groundbreaking offerings tailored for the food packaging industry. The M1 is a paper-based compostable structure that boasts superior barrier properties and heat and cold sealability, making it suitable for various primary food packaging applications. The M3, another eco-friendly option, is a recyclable and compostable paper-based structure that combines excellent barrier qualities with effective heat sealability, catering to environmentally conscious brands. Both options are ideal for packaging chocolates, confectioneries, granola bars, nuts, and tea. Additionally, the NM1 is a specialized non-metalized structure designed with outstanding barrier qualities, specifically tailored for chocolates and confectioneries.

All of Pakka's products are compatible with digital, flexographic, and gravure printing technologies. These packaging solutions are food-grade, compostability certified, and feature high barrier properties, heat or cold sealability, printability, a premium look, and lightweight design. Notably, last year, Pakka introduced India's first compostable flexible packaging for food products in collaboration with Brawny Bear, a nutrition company recognized for its date-based healthy food offerings.

Jagdeep Hira, India Business Head, Pakka said, "For more than four decades, we have been working toward our vision to make the earth cleaner. Last year, we forayed into compostable flexible packaging in association with a brand, hence, expanding our product range was a natural progression. There is a huge demand for flexible packaging in the food industry. With our new offerings, we are ensuring that we offer businesses and consumers a variety of compostable packaging solutions. This will not just serve the purpose of flexible packaging, it will be a step toward reducing packaging waste.”

Flexible packaging plays a crucial role in India’s consumer market, revolutionizing product packaging, distribution, and consumption across various sectors. This versatile solution has become commonplace in daily life, from single-serve sachets of shampoo and detergent, making branded products accessible to rural and price-sensitive consumers, to convenient ready-to-eat food packets catering to the growing urban population. However, traditional non-biodegradable flexible packaging presents significant recycling challenges. Pakka's compostable solutions offer an eco-friendly alternative without compromising performance or versatility, reinforcing the company's long-standing commitment to sustainable packaging.

Mismatchd, a new premium fashion brand, has officially launched, dedicating itself to celebrating the universal concept of duality. Drawing inspiration from various philosophical and cultural themes, including the harmonious balance of Yin & Yang, the interplay of Day & Night, and the divine nature of Shiva as both creator and destroyer, Mismatchd aims to capture the essence of the intricate and contrasting elements that exist within each individual. The brand's thoughtfully designed collections reflect this complex blend, encouraging wearers to embrace and express their multifaceted identities through fashion.

Founded by D2C marketing veteran Sakshi Sharma, Mismatchd is deeply rooted in a passion for philosophy, fashion, and sustainability. 

“Mismatchd is born from the philosophy of duality. We hope that every time you wear Mismatchd, you are reminded of your own dualities. The brand seeks to resonate with individuals who appreciate the depth and complexity of their identities, creating pieces that allow for personal expression while embracing the dual aspects of life. We are dedicated to creating fashion that is both environmentally responsible and stylish,” said Sakshi Sharma.

Mismatchd employs a mindful approach to production, utilizing carefully selected fabrics that are both eco-friendly and high-quality. The brand operates on a no-waste, low-inventory model, ensuring that it minimizes its environmental impact while promoting a more intentional and thoughtful wardrobe.

Currently, Mismatchd’s collection is available online, with delivery options across India, making it accessible to a wide audience. The brand has exciting plans for the future, including expansion into offline retail and marketplaces, allowing customers to experience the unique philosophy and aesthetic of Mismatchd in person.

With its distinct focus on duality, rich cultural inspirations, and commitment to sustainability, Mismatchd is poised to make a significant impact in the fashion industry. As it launches, the brand invites fashion enthusiasts to explore its offerings and discover how they can express their individuality through the lens of duality. Whether it’s a bold statement piece or a subtle, sophisticated item, Mismatchd encourages everyone to embrace their complex identities and celebrate the beauty of being multifaceted.

Fixderma, India’s one of the leading brands in the pharmaceutical skincare sector, has unveiled its latest innovation—a groundbreaking moisturizer range named Durave. This new line consists of seven products designed to deliver comprehensive skincare solutions, featuring lightweight and quick-absorbing formulations that provide “More Than A Moisturizer.” Each product offers a two-in-one action, delivering 24-hour intense hydration while addressing specific skincare concerns tailored to various skin types.

The Durave range includes four face moisturizers and three body lotions, each crafted to target distinct skin concerns such as acne marks, dry skin, dark spots, and sensitivity, while also working to strengthen the skin barrier. These dermatologist-approved formulations are enriched with potent ingredients, positioning Durave as the ultimate hydrating solution.

For its exclusive launch, Durave will be available on Amazon, and customers can also visit Fixderma’s official website at www.fixderma.com to find their preferred product.

Shaily Mehrotra, CEO and Co-founder, Fixderma India Pvt Ltd said, "We are thrilled to introduce our new Durave range. Our previous Shadow Sunscreen range was well-received by consumers as a Summer Essential. With the onset of winter, we are confident that Durave will gain immense popularity and become a go-to product for individuals seeking a complete 360-degree solution to winter woes.”

Preetam Jena, CMO and eCommerce Head, Fixderma India Pvt Ltd said, “Fixderma has launched the Durave range on Amazon, Fixderma website & stores as a part of our omni channel expansion strategy. As we continue to expand our online reach through collaboration with multiple e-commerce platforms, we aim to complement the same with our retail presence and provide customers with multiple touchpoints to experience the essence of Fixderma.

With a robust presence in over 35 countries, Fixderma's dermaceutical solutions are currently catering to more than 5 million satisfied customers dealing with skin and hair-related issues. The launch of the Durave range signifies Fixderma’s commitment to providing effective and innovative skincare solutions, particularly as winter approaches.

Borges, a prominent brand in the Mediterranean space, has introduced its latest innovation, the Borges Olive Leaf Infusion, at World Food India 2024, held at Bharat Mandapam in New Delhi. Known for its dedication to promoting health through its renowned olive oils, Borges is now venturing into the beverage category with a product that taps into the often-overlooked benefits of olive leaves.

While olive oils have long been celebrated for their ability to boost immunity, reduce inflammation, and support heart health, Borges is highlighting the power of olive leaves in their new Olive Leaf Infusion. Made from 100 percent real olive leaves sourced in Rajasthan, India, the infusion contains oleuropein, a compound known to help reduce stress and regulate blood pressure. The drink is also caffeine-free and boasts twice the antioxidants of green tea. Available in four distinct flavors—Classic, Lemongrass, Basil, and Mint—Borges is positioning this product as a unique and health-conscious addition to the beverages market.

“In our fast-paced world, filled with responsibilities and distractions, self-care often takes a back seat. We rush from task to task, forgetting to stop and breathe. It is very important today to take good care of oneself. At Borges we know what matters: YOU matter. Self-care isn’t selfish, it is essential. We encourage everyone to do it. This was the inspiration behind our newest product: Olive leaf infusion. It’s more than just a beverage; it’s an opportunity to pause, breathe, and reconnect with yourself, enrich your “Aha” moment because YOU matter,” commented Vishal Gupta, Managing Director, Borges India Private Limited.

The Borges Olive Leaf Infusion is now available on Amazon and other online platforms, making it easier for health-conscious consumers to integrate this mindful beverage into their daily routines.

This product launch is not just about introducing a new drink but promoting a lifestyle of mindfulness and self-care. Borges is encouraging individuals to embrace healthier habits and create space for their own “Aha” moments, cultivating a happier, more balanced life.

Tikitoro, a trusted name in holistic skincare and parent education, is excited to announce the launch of two new products aimed at addressing common skin and scalp concerns: the Tikitoro Anti-Acne Spot Corrector and Tikitoro Anti-Dandruff Scalp Serum. These innovative solutions reflect the brand's commitment to offering natural and effective skincare products.

The Tikitoro Anti-Acne Spot Corrector, priced at Rs. 425, offers a fast-acting remedy for those dealing with acne-prone skin. The product has been carefully formulated using natural botanicals and calming ingredients to tackle acne breakouts while minimizing inflammation. What sets the Anti-Acne Spot Corrector apart is its ability to prevent future blemishes while treating existing ones. Featuring key ingredients such as Neem, Caviar Lime, and Green Tea, this spot corrector works to combat acne-causing bacteria, reduce redness, and soothe irritated skin, all while promoting a clearer and healthier complexion.

In addition to addressing acne concerns, Tikitoro is also venturing into scalp care with the launch of the Anti-Dandruff Scalp Serum. Priced at Rs. 800, this serum is designed as a leave-in treatment that directly targets the root causes of dandruff. The non-greasy formula combines powerful ingredients with a soothing touch to eliminate dandruff flakes, balance the scalp’s natural oil production, and alleviate itchiness. By doing so, it helps promote long-term scalp health while keeping hair feeling fresh and clean. With key ingredients like Joazeiro, Black Pepper, and Neem, the serum creates a healthier scalp environment and fights against dandruff-causing fungi.

Consumers can now purchase the Tikitoro Anti-Acne Spot Corrector and Anti-Dandruff Scalp Serum directly through the Tikitoro website and select retail partners, where they join a growing lineup of Tikitoro's holistic skincare products. With the addition of these two new offerings, the brand continues to solidify its reputation for providing trusted, effective, and natural solutions that address everyday skincare challenges.

Krishival Foods Limited (NSE: "KRISHIVAL"), a fast-growing FMCG company in India’s nuts and dried food segment, has made a strategic investment by acquiring a 52.94 percent stake in Melt ‘N’ Mellow Foods Private Limited, a leading ice cream manufacturer. This marks a major milestone for Krishival as it ventures into the ice cream, dairy, and bakery sectors.

Melt ‘N’ Mellow produces a wide range of ice cream products, including cups, cones, candies, family and party packs, novelties, tubs, and catering packs, under its brand ‘Melt N Mellow.’ The company also manufactures milk products under the ‘Hamma’ brand. Despite being a relatively young player, Melt ‘N’ Mellow has built a strong reputation for delivering high-quality ice creams to a diverse customer base. The brand is available in 20,000 retail outlets across Maharashtra and North Karnataka, and the company reported sales of Rs. 28.38 crore for FY23 and Rs. 37.28 crore for FY24 (unaudited).

Expanding beyond its core focus on nuts and dried fruits, Krishival Foods’ entry into the ice cream and bakery sectors offers significant synergies in distribution and scaling potential. The addition of these product lines is expected to optimize the company’s existing resources and unlock opportunities for cross-selling. This acquisition strengthens Krishival’s position in the fast-evolving food sector and allows the company to tap into India’s rapidly growing ice cream market.

Abhishek Puranik, Sandeep Shelke, and Amol Palshikar , Co-founders, Melt ‘N’ Melow stated, “We are excited about the journey of Melt ‘N’ Mellow with Krishival. We are confident of Melt ‘N’ Mellow emerging as the numero uno brand in ice cream in India in coming years.”

Aparna Bangar, CMD, Krishival Foods Ltd shared, “This strategic acquisition is a significant building block for value creation for Krishival shareholders through profitable sustainable growth over the long term. This acquisition aligns with Krishival’s broad vision to emerge as an overarching FMCG player in aspirational food products and diversify its business operations aligning with this vision.”

With this move, Krishival Foods is set to solidify its presence in the FMCG sector, leveraging its expertise to expand into new markets and further enhance its product offerings. The acquisition signals Krishival’s intent to become a leading player in India’s growing ice cream and bakery industries.

The iconic French consumer electronics brand THOMSON, known for its 130-year legacy of innovation, is making a significant foray into the Indian audio market with the launch of its latest range of soundbars. The company has set its sights on capturing 10 percent of the online audio segment, investing Rs 50 crore in a state-of-the-art manufacturing unit for speakers under the ‘Make in India’ initiative.

Located in Noida, Uttar Pradesh, the new facility is set to produce half a million units annually, underscoring THOMSON’s commitment to the Indian market. The brand is kicking off its Indian audio journey with the launch of two flagship soundbars—AlphaBeat25 and AlphaBeat60—which will be available on Flipkart starting September 21, 2024. Over the next six months, THOMSON plans to roll out more than 20 models, catering to a wide range of consumer preferences and price points.

Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltds.(SPPL) and India Brand Licensee of THOMSON said, "We are committed to bringing world-class audio experience to Indian consumers with products that blend cutting-edge technology with affordability. Our goal is to redefine the way India experiences sound. The launch of our soundbars is just the beginning. With our Make in India initiative, we aim to become a household name in the Indian audio market.”

THOMSON’s entry into the audio accessories market comes at an opportune moment, as India has witnessed a surge in demand for home entertainment solutions. A report by Marketbrew estimates that the audio market in India had an addressable base of 350 million users in 2023, a number expected to rise to 540 million by 2027. This growth is driven by factors such as advancements in audio technology, increasing smartphone penetration, and the shift away from bundled earphones with mobile phones.

With a rich heritage in consumer electronics and a robust manufacturing strategy, THOMSON is well-positioned to become a key player in the Indian audio market. The brand's commitment to affordable, high-quality products ensures that it will continue to offer ‘Friendly Technology’ to meet the needs of Indian consumers. THOMSON is poised for significant growth in 2024, as it expands its portfolio and strengthens its foothold in both the large and small appliance sectors.

Luxury skincare brand No.9 has officially launched its Advanced Anti-Aging Vitamin C Serum in India, bringing the best of Dubai’s high-end beauty scene to Indian consumers. Known for its premium formulations and cutting-edge technology, No.9 aims to revolutionize skincare routines across the country by offering a serum that promises to brighten, firm, and protect the skin, all while delivering a youthful, radiant glow.

Crafted after nine years of rigorous research and development, No.9's Advanced Anti-Aging Vitamin C Serum combines concentrated 20 percent pure Vitamin C with 1 percent Hyaluronic acid and 0.5 percent ferulic acid for maximum effectiveness. This powerful blend not only enhances skin radiance but also addresses common signs of aging, such as fine lines, wrinkles, and uneven skin tone. The formula is designed to nourish and rejuvenate the skin, leaving it softer, more hydrated, and visibly smoother. Despite its high potency, the serum is suitable for sensitive skin, making it accessible to a wider range of users.

“No.9 anti-aging vitamin C face and neck serum leaves skin more radiant, softer, and hydrated. As a result, wrinkles look visibly reduced, and skin texture and tone are more even and refined,” the brand stated.

The introduction of No.9’s serum to India marks an important milestone for the brand as it continues to expand its presence in global markets. The serum, which has gained a strong following in Dubai for its transformative effects, is now set to captivate Indian consumers who are looking for effective, high-quality skincare solutions.

The serum’s ingredients are sourced from the best global markets and are backed by No.9’s commitment to scientific innovation. Vitamin C, a powerful antioxidant, is known for its ability to neutralize free radicals and boost collagen production, making it a key player in anti-aging skincare. Hyaluronic acid, on the other hand, helps retain moisture in the skin, ensuring deep hydration, while ferulic acid enhances the performance of Vitamin C, offering even better protection against environmental stressors like pollution and UV rays.

With its launch in India, No.9 is inviting consumers to experience the transformative glow that the brand has become known for in Dubai. As more people seek out advanced skincare solutions, No.9’s Advanced Anti-Aging Vitamin C Serum is set to become a staple in beauty routines across the country, offering a luxurious yet effective approach to skincare.

JUST CORSECA, a leading name in audio innovation, has unveiled its latest collection of premium wireless chargers and portable speakers, designed to cater to the evolving needs of today’s tech-savvy consumers. The newly launched products seamlessly blend advanced technology with sleek design, providing functionality and style for audio enthusiasts.

Among the new offerings are the SwiftCharge JST930 and JST932 wireless chargers, which feature an array of cutting-edge capabilities, including 360° free rotation, fast magnetic charging, and an ultra-slim profile equipped with an LED atmosphere lamp. Additionally, the SwiftCharge JST912 offers a 3-in-1 charging option that allows users to power their mobile devices, smartwatches, and earbuds simultaneously. This stylish charger also boasts an RGB lighting effect, magnetic charging, and smart-touch control.

The new portable speaker lineup includes three standout models: the compact 10W Sushi Shine (JST638), the powerful 30W Seagle (JST622), and the feature-rich 40W Sushi Boomer (JST614). Each speaker promises rich audio quality wrapped in a sleek and portable design, ideal for on-the-go listening.

"At JUST CORSECA, we've always been committed to pushing the boundaries of innovation while keeping user experience at the forefront. Our new SwiftCharge wireless charger and portable speaker range embody this philosophy, offering smart features that cater to the dynamic lifestyles of today's tech-savvy consumers. We're thrilled with the positive reception our products have received till now, and we believe this new range will also exceed the expectations of our customers, providing them with superior charging solutions and immersive audio experiences,” said Ritesh Goenka, MD, Damson Technologies.

The SwiftCharge Wireless Chargers JST930 and JST932 exemplify modern design and functionality. With a 90° tilt and 360° rotation, these chargers ensure optimal viewing angles while powering devices. Their magnetic charging feature secures devices firmly, and the built-in LED lamp adds an elegant touch to any environment. Featuring a Type-C charging interface, these chargers promise a seamless experience for all compatible devices.

The SwiftCharge JST912 stands out as a versatile 3-in-1 charger, allowing simultaneous charging for smartphones, smartwatches, and earbuds. With its RGB lighting, smart-touch control, and foreign body detection, it seamlessly integrates into the lives of tech lovers.

All speakers in the new range boast quick charging times, compact designs, and various color options, allowing customers to choose according to their preferences. With these innovative products, JUST CORSECA aims to enhance the audio and charging experience for consumers, reflecting its commitment to quality and modernity in technology.

Minimalist, a leading name in skincare innovation, has announced the launch of its latest product, the Retinal 0.2 percent Liposomal Cream. This advanced anti-aging solution is designed to tackle visible signs of aging, helping users achieve a more youthful and radiant complexion.

The new cream is formulated with Retinal 0.2 percent, a potent form of Vitamin A known for its effectiveness in reducing fine lines, wrinkles, and uneven skin tone. Minimalist’s formula features an innovative liposomal delivery system, which ensures deeper penetration of active ingredients, maximizing the cream’s efficacy and enhancing skin rejuvenation. The cream also combines powerful antioxidants, including Resveratrol and EUK-134, which protect the skin from environmental damage and oxidative stress, further improving skin texture and resilience.

"We've dedicated countless hours to developing the Retinal 0.2 percent Liposomal Cream. It is a formula that delivers exceptional results without compromising on skin health. Our goal is to provide consumers with a potent solution that addresses the visible signs of aging, helping them achieve more youthful skin. By leveraging this new technology, incorporating breakthrough molecules, and utilizing advanced formulations with potent ingredients, we’ve created a product that delivers superior efficacy while minimizing irritation, providing consumers with effective, science-backed solutions. With this new launch, we are setting a new standard for skincare that combines innovation with our core values of transparency, efficacy, and comprehensiveness,” shared Mohit Yadav, Founder, Minimalist.

The Retinal 0.2 percent Liposomal Cream is noted for its ability to stimulate cell turnover, revealing a brighter and more youthful complexion while minimizing irritation. The cream’s liposomal structure has been validated through TEM studies, ensuring optimal delivery and performance. Suitable for all skin types, the cream is designed for nighttime use, making it a gentle yet powerful addition to any anti-aging skincare routine. However, it is not recommended during pregnancy or lactation.

Priced at Rs 1499, the product is now available for individuals seeking a high-performance anti-aging solution. As Minimalist continues to innovate in the skincare industry, the launch of this new cream reaffirms its commitment to providing science-backed, transparent, and effective skincare solutions.

Rich’s, a global leader in bakery and culinary innovations, has announced the launch of its latest product, Versatie Gold Cooking Cream, an all-in-one solution designed for both hot and cold culinary applications. Billed as "One Cream, Endless Possibilities", the new product caters to the diverse needs of professional chefs and industrial kitchens, promising to be a game-changer in the culinary world.

With its rich and creamy texture, Versatie Gold Cooking Cream is a versatile kitchen essential that enhances a wide variety of dishes. Unlike other creams that tend to split or release fat at high temperatures, Versatie Gold maintains its consistency, ensuring perfect results every time. It is ideal for gravies, pastas, dips, and tandoori dishes such as Butter Chicken, Dal Makhni, Paneer Lababdaar, and Soya Chaap, without the risk of curdling. Its smooth coating and luxurious mouthfeel elevate the appearance and flavor of dishes, making it a favorite among chefs.

Pankaj Chaturvedi, Managing Director, Rich Products & Solutions Pvt. Ltd. (RPSPL), expressed, “Versatie Gold Cooking Cream is a game-changer in the culinary world. Its versatility and exceptional performance in both hot and cold applications make it an indispensable tool for chefs, Industrial kitchens & caterers. We believe this product will inspire culinary creativity and elevate dishes to new heights in the HORECA segment.”

The cream's shelf-stable format offers convenience in storage and use, and its versatility extends to both savory and sweet dishes. It thickens when refrigerated, making it ideal for fruit creams and desserts with a silky texture.

Culinary experts have also praised Versatie Gold for its ease of use and its ability to maintain thickness and enhance texture across a variety of dishes, particularly in Indian gravies. Its stability with acidic ingredients like tomatoes, pineapple, and tamarind ensures it won’t curdle, even when mixed with citrus or vinegar.

With the introduction of Versatie Gold Cooking Cream, Rich’s continues to strengthen its reputation as a leader in providing innovative solutions to the culinary industry, empowering chefs to create dishes that deliver both taste and visual appeal.

Type Beauty has introduced its latest offering, a stunning collection of hydrating, exfoliating, and brightening jelly tints, designed to nourish the skin while delivering a flawless, dewy glow. Known for combining skincare with makeup, the brand's new jelly tints are an exciting extension of its unique collection, offering products that cater to both beauty and skin health.

These jelly tints are easy to apply, mess-free, and feature a soft, jelly-like texture. In addition to their vibrant color, they offer anti-pollution properties, blue light protection, and a natural stain-like finish, making them an essential addition to any beauty routine. The collection is multipurpose, designed for use on the lips, cheeks, and eyes, with each variant addressing specific skin needs.

The tints come in four shades, including Mango Tango, Bubble Gum, Black Cherry, and PH Pink, and provide a refreshing cooling sensation with long-lasting wear of up to 12 hours. As part of Type Beauty's commitment to skincare-infused makeup, the tints not only add color but also nourish and hydrate, leaving skin dewy, bright, and balanced while gently exfoliating for a smooth finish.

Ananya Kapur,  Founder and CEO,Type Beauty Stated, “Type Beauty was made with a vision to ensure that our products are not just used for makeup but skincare. Be it the lipsticks, our makeup setter, which has SPF, or the concealers that help balance the skin tones, I’ve been very clear about what I wanted to offer the Indian market. These new Jelly tints are so close to my heart because they are so light and quick to use. Girls these days are super busy and need products that not only make them look good from the outside but also nourish them from the inside. These tints do just that.”

The Jelly Tints collection is now available on Type Beauty’s website and Nykaa, following its launch on September 17, 2024. For more information or assistance, customers are encouraged to reach out through Type Beauty’s social media channels.

Siolim Coffee is excited to announce the release of its highly anticipated 2024 microlot collection, featuring a range of premium coffees sourced from the esteemed Ratnagiri and Raxidi Lobo Estates. This new collection highlights Siolim’s commitment to quality and innovation in the specialty coffee sector, offering consumers the opportunity to experience the best of Indian coffee craftsmanship.

The star of this collection is the Ratnagiri Yeast Washed (RDNW), which reflects Siolim’s dedication to advanced processing techniques. The RDNW is produced using a careful yeast carbonic maceration process, delivering a cup with bright acidity, refined sweetness, and a balanced body. With notes of citrus, cardamom, and floral undertones, this coffee offers a vibrant, layered flavor profile that promises to impress even the most refined palates.

In addition to the Ratnagiri Yeast Washed, the collection includes several other distinctive microlots, each showcasing unique flavor profiles through various processing methods. From complex cocoa and raisin notes to rich, fruity finishes, these coffees demonstrate the diversity and depth of India’s specialty coffee industry.

“We are incredibly excited to share these exceptional microlots with our customers. our partner estates, and our relentless pursuit of quality. The Ratnagiri Yeast Washed, in particular, exemplifies our commitment to innovation and we believe it will set a new standard in the specialty coffee market,” said Gaurav Sethi, CEO at Siolim Specialty Coffee Roasters. 

The 2024 microlot collection is now available for purchase through select specialty coffee retailers and the Siolim Coffee website. Coffee enthusiasts and professionals are encouraged to explore the range and discover the unique flavors that Indian specialty coffee has to offer.

Alongside the coffee launch, Siolim Coffee has also introduced an exclusive line of merchandise, including stylish t-shirts for coffee lovers. These high-quality designs are inspired by Siolim’s passion for coffee and craftsmanship, allowing fans to represent the brand in their everyday lives. The t-shirts are available for purchase alongside the new coffee collection on the Siolim Coffee website.

With this new collection and merchandise, Siolim Coffee continues to set high standards in the specialty coffee market, offering consumers a taste of India’s finest coffees along with a stylish way to connect with the brand’s ethos.

SEREKO, India’s pioneering Psychodermatology Skincare brand, is taking a bold step forward in its mission to make holistic skincare solutions more accessible. The brand has announced a strategic retail expansion in collaboration with TATA 1mg, debuting across 20 stores in the National Capital Region (NCR) starting this August. This marks a major milestone for SEREKO, which is also extending its presence through Broadway, an experiential store initiative led by Vivek Bhiyani.

This partnership with TATA 1mg is expected to significantly boost SEREKO's market presence, making it easier for consumers to access its unique “mind-first” skincare products. By leveraging TATA 1mg’s wide-reaching retail network, SEREKO is poised to achieve an ambitious 120 percent month-over-month growth through this new retail venture. The brand's focus on increasing its retail footprint demonstrates its confidence in the quality of its products and the rising consumer demand for high-quality, holistic skincare.

Expanding into these 20 TATA 1mg stores will enable SEREKO to connect directly with a broader audience, enhancing the visibility and accessibility of its skincare range. This move aligns with the company’s commitment to meet the evolving needs of its customers and make its products available at key locations across NCR.

Malvika Jain, Founder, SEREKO said, “At SEREKO, our mission has always been to offer high-quality, holistic skincare solutions. This retail expansion marks a pivotal milestone in our journey. By partnering with TATA 1mg and Broadway,  we are significantly enhancing the accessibility of our innovative skincare products to consumers. We believe that this will not only drive growth but also solidify our brand's presence in the market allowing us to reach more people and make a greater impact. Moreover, offering consumers the chance to physically experience our products will enrich their overall experience and enable them to fully experience the quality and effectiveness of our products.”

Looking ahead to the fiscal year 2024-2025, SEREKO is planning a balanced distribution approach, with 70 percent of its sales projected to come from online channels and 30 percent from retail. This strategy reflects the brand’s dedication to catering to a variety of shopping preferences, ensuring that customers can enjoy both online and in-store experiences.

The retail expansion will not only complement SEREKO's strong online presence but will also provide a seamless shopping experience across multiple platforms. This holistic approach is expected to drive growth, enhance the brand’s visibility, and strengthen customer loyalty as SEREKO continues its mission to revolutionize skincare with its psychodermatology-driven solutions.

Numour, one of India’s rapidly growing beauty tech brands, has been selected to join Amazon’s prestigious Launchpad program, marking a pivotal moment in its growth trajectory. The Amazon Launchpad initiative, renowned for catapulting breakthrough brands like Mamaearth to prominence, is an exclusive, invite-only platform that offers emerging brands expert consultation, premium product placements, and advanced analytics tools to refine their market strategies.

Numour’s inclusion in this elite program highlights the brand's innovative approach to skincare and reaffirms its rapid growth in the beauty tech sector. The opportunity presents the brand with a unique advantage, allowing it to enhance its market presence while continuing its mission of making professional-grade skincare accessible to a wider audience.

In today's fast-paced world, where skincare routines often seem complicated and time-consuming, Numour stands out by offering a simplified approach without compromising results. The brand was built on the understanding that modern consumers lead busy lives yet still seek professional-quality skincare at home. To meet this demand, Numour combines cutting-edge technology—such as LED therapy and EMS (Electrical Muscle Stimulation) treatments—with everyday convenience. These dermatologically approved, at-home solutions are redefining how consumers achieve professional-level results from the comfort of their own homes.

“We are thrilled to be part of Amazon Launchpad. This platform reinforces our focus on innovation and quality while giving us the opportunity to grow faster and connect with more customers seeking advanced skincare solutions that genuinely simplify your skincare routines,” shared Numour spokesperson.

As Diwali approaches, Numour's range of products is becoming a popular gift choice, offering a blend of luxury and practical skincare solutions that appeal to discerning consumers. With the backing of Amazon Launchpad, Numour is poised to lead the skincare technology revolution in India, bringing advanced, professional-grade treatments to more homes across the country.

This partnership represents a major milestone for Numour, helping the brand bridge the gap between high-end skincare and everyday convenience. By empowering consumers to take control of their skin health with ease and confidence, Numour is setting the stage for a new era in beauty tech, combining luxury with the practicality of at-home skincare solutions.

New Delhi-based beauty brand Mila Beauté has officially partnered with the quick-commerce platform Zepto to offer rapid delivery of its products, ensuring that customers can receive their orders within 10 minutes in all cities where Zepto operates. This move aligns with the growing demand for convenience and speed in e-commerce, making Mila Beauté's products more accessible to a wider audience across India. 

“By leveraging Zepto’s fast and efficient delivery network, we intend to fulfill our customers’ last-minute makeup requirements. Currently, our sales distribution is 80 percent offline and 20 percent online, but we aim to shift this balance to 60 percent offline and 40 percent online in the coming years,” said Saahil Nayar, Co-founder, Mila Beauté.

Through this partnership, Zepto will offer a curated selection of Mila Beauté's beauty products, catering to various makeup categories, including face, lip, and eye cosmetics. This allows customers to access a wide range of high-quality makeup products on demand, further enhancing their shopping experience.

Chandan Mendiratta, Chief Brand Officer, Zepto further added, “We welcome Mila Beauté to our ever-expanding range of beauty essentials. I thank our sellers for having enabled this.”

Mila Beauté is the rebranded version of Milap Cosmetics, a well-established name in the Indian beauty industry. The brand was co-founded by Saahil Nayar, who previously served as the chief executive officer of Swiss Beauty, along with Sachin and Keshav Chadha from Milap Cosmetics. The rebranding reflects the company’s evolving vision and mission as it seeks to capture a larger market share in both the offline and online spaces.

Currently, Mila Beauté boasts a robust retail presence with over 10,000 counters spread across India. However, the company has ambitious plans for expansion, aiming to double this figure to 20,000 outlets by the end of FY25. As part of its growth strategy, the brand is also focusing on strengthening its overall presence throughout the country. With a target of reaching one million consumers and projecting a revenue of Rs 100 crore over the next 12 months, Mila Beauté is positioning itself as a leading player in the Indian beauty market.

This partnership with Zepto marks a significant milestone for the brand as it continues to innovate and adapt to the fast-paced demands of modern consumers, ensuring they receive both convenience and quality in equal measure.

Ayyappan R, the former chief executive of Flipkart-owned Cleartrip, is preparing to launch a new quick-commerce retail venture in India. The venture is currently seeking substantial seed funding from venture capital firms Accel and RTP Global, according to sources familiar with the discussions.

The new venture will focus on delivering a curated selection of premium products within 20 to 30 minutes and will also include an offline retail presence. This dual approach necessitates larger seed funding. The venture will span several retail categories including FMCG, health and fitness, and fashion, offering both international and local brands.

Tentatively named FirstClub, the venture is being likened to a ‘Costco for India.’ While Ayyappan has yet to finalize a brand name, the initial model will concentrate on quick commerce for premium goods with plans for future iterations.

“They are starting with the quick commerce for premium goods and the model will see iteration from there,” a source familiar with the model stated.

Ayyappan, who previously held various leadership positions at Flipkart, including chief business officer of Myntra, departed the company following a senior-level restructuring.

The new venture aims to offer a range of products from unbranded items like dry fruits and local products such as freshly ground atta (flour) to premium goods like blueberries and avocados. It will also include direct-to-consumer (D2C) products like organic Supima cotton t-shirts and healthy gummies.

Additionally, the venture will operate on a subscription model, providing platform access exclusively to members or offering better pricing.

This launch comes as the demand for quick delivery services surges, with major industry players such as Zepto, Blinkit, and Instamart expanding rapidly. Walmart-owned Flipkart has also entered the quick-commerce space with its service, Minutes.

Kaatil, a hot condiments brand specializing in Indian chilies under Smerc Food & Beverages, has announced the successful completion of its seed funding round, raising an undisclosed amount. The funding round was led by Mumbai-based Prajay Advisors, along with investors Shivaan Ghai and Romil Ratra from Mumbai’s Graviss Group. This news comes on the heels of Kaatil winning the prestigious Great Taste Award 2024 by the Guild of Fine Foods, U.K.

Kaatil, known for its diverse range of products including Hot Sauces, Hot Ketchups, and Chilli Oils, plans to utilize the new capital to expand its product offerings and enhance its distribution channels both nationally and internationally. The company aims to broaden its reach through e-commerce platforms, quick commerce, offline retail outlets, and the establishment of a B2B supply arm catering to restaurants, hotels, and cafés.

Sagar Merchant, Founder, Kaatil said, “We are very excited to have this investment from Prajay Advisors & other strategic investors, who have demonstrated a very sharp acumen in understanding the food and beverage space. Our observation from the last five years indicates that India’s food consumption behavior has drastically evolved and people are now willing to experiment with new brands and products than ever before. Most importantly, they are constantly seeking alternative products to upgrade their pantry and have moved beyond the loop of purchasing the same products every month for the sake of traditional loyalty. Keeping in mind the palette of Indian consumers, we have curated the most flavourful hot condiments with different levels of heat, all made using Indian chilies. Our aim hereon is to reach consumers, who possess a strong liking for hot condiments, not only in India but also globally.”

“We are grateful to have raised this capital, which we plan to utilize for solidifying our presence and distribution and expanding our product suite. Our goal is to also educate consumers on how these products fit into their everyday meals and can go well with all cuisines. We want to be their go-to partner for all the meals and in all their food choices. We also believe, our products can help uncover the story of Indian chilies to the world, which, by far, is lesser known to the people, despite being one of the biggest producers of distinct chilies,” shared Arjun Panwar, Co-Founder, Kaatil.

Prakash Mody and Jayendra Shah of Prajay Advisors expressed, “We are very bullish about the category and are backing Sagar and Arjun for their varied experience and deep understanding of the market. Kaatil is perfectly poised to make a dent in the rapidly growing global condiments sector in India and the world.” Cignas from N. A. Shah Advisors LLP situated in Mumbai, acted as a transaction advisor to Prajay Advisors. Cignas is a niche professional services firm rendering a suite of value-added services to its clients (website: www.nashahadvisors.com).

Founded in Mumbai in 2021, Kaatil was created to fill a gap in the hot condiments market by highlighting the variety of Indian chilies. The brand’s products feature a number-based nomenclature to indicate the heat level, making it easy for consumers to choose their preferred spice level. Recently, Kaatil was honored with the Great Taste Award 2024 by the Guild of Fine Foods, U.K., and is the only Indian chili-focused hot sauce brand to receive this accolade.

Kaatil continues to adhere to its omnichannel strategy, with its products available on its direct-to-consumer site (www.kaatil.in), Amazon, Big Basket, Nature’s Basket, and in leading offline stores across Mumbai, Pune, and Hyderabad. The brand’s offerings are also available on Amazon USA and in offline stores in Canada and New Zealand.

The Indian seasoning, dressing, and condiments market remains vibrant, with industry projections estimating growth to Rs. 19,000 crore by FY25. The sauces and condiments segment is anticipated to reach Rs. 3,000 crore, reflecting a robust growth rate of 23.10 percent by FY25, driven by the expanding needs of home chefs, party hosts, caterers, and quick meal enthusiasts.

Tata Soulfull, a brand under Tata Consumer Products, has unveiled its latest innovation, Tata Soulfull Masala Muesli, aiming to transform the traditional muesli category with a savory twist. Available in two flavors—Mast Masala and Teekha Twist—this new product offers a uniquely Indian take on breakfast and snacking.

Blending the goodness of muesli with a flavorful masaledaar twist, Tata Soulfull Masala Muesli is crafted with 16 percent crunchy millets, offering an exciting alternative to the typically sweet muesli options. The product is specially designed to be enjoyed with curd, providing a satisfying breakfast or snack enriched with millet, wheat flakes, and cornflakes that align with Indian taste preferences.

This innovative blend enhances the product’s texture, delivering a high-fiber, wholesome breakfast that is baked, not fried, and free from preservatives or trans fats. As Indian consumers increasingly seek convenient yet nutritious options, Tata Soulfull’s Masala Muesli stands out as a ready-to-eat cereal that caters to the demand for both taste and health.

Rasika Prashant, CMO, Soulfull commented, “Our Masala Muesli is set to be a game-changer in the muesli market. Millets have long been a staple in Indian diets, prized for their health benefits and cultural significance. By infusing this traditional grain with masaledaar flavors, we are not only offering a new taste experience but also honoring the deep-rooted preference for spiced foods in Indian culinary traditions. This approach sets our product line apart from typical muesli options. We are confident that this novel combination in line with our purpose of #ForBetter will attract a broader audience to the muesli category and become a highly popular choice among consumers.”

Tata Soulfull Masala Muesli comes in two sizes: 500g priced at Rs. 389 and 160g priced at Rs. 120 (MRP inclusive of all taxes). This addition to the Tata Soulfull Millet Muesli range promises to bring more joy to breakfast and snack times, offering a delicious and nutritious choice.

Tata Soulfull continues to lead the way in the packaged foods market with a diverse portfolio of cereals and snacks, focused on delivering affordable and high-quality food options that cater to contemporary tastes.

Dusky India, a brand inspired by India’s Ayurvedic heritage, has launched two new face washes, reinforcing its mission to make Ayurveda accessible for all. Celebrating the natural tone and texture of Indian skin, Dusky India's products are crafted to cater to the modern lifestyle while honoring traditional Ayurvedic principles.

Among the new releases is the Delay Ageing Face Wash with Gotu Kola, a product designed to combat the early signs of aging. Formulated with powerful natural ingredients like Gotu Kola Powder, Rose Water, Bakuchi Powder, Lactic Acid, Aloe Vera Extracts, and Dahlia Oil, the face wash promises to rejuvenate skin, restoring youthful radiance and firmness.

The blend of these key ingredients helps boost collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles. It also promotes skin cell renewal, reduces pigmentation, and helps fight the visible signs of aging. The formula’s gentle exfoliation process enhances skin texture while keeping it hydrated and soothed.

The Delay Ageing Face Wash is suitable for all skin types, including dry, combination, and mature skin. It is a 100 percent Ayurvedic product, free from harmful chemicals such as parabens, sulfates, and artificial substances. The formula is cruelty-free and dermatologically tested, designed to be used in both morning and evening routines.

Tea Tree Face Wash is ideal for those with oily and acne-prone skin, this face wash is formulated with powerful, skin-friendly ingredients including Tea Tree Leaves, Rose Water, Lactic Acid, Aloe Vera Extracts, Glycerine, Tea Tree Essential Oil, and eco-certified preservatives. It works to effectively remove dirt, excess oil, and impurities from the skin.

Packed with antibacterial and antimicrobial properties, this purifying cleanser targets bacteria and fungi, helping to prevent skin infections. Tea Tree Oil, known for its light and fast-absorbing qualities, helps reduce redness, swelling, and inflammation often linked to acne and blemishes. It also works to tighten and clear clogged pores, reducing the likelihood of future breakouts while providing a cooling, soothing effect on the skin.

With regular use, this face wash promotes clear, glowing skin. It is specifically designed for oily and acne-prone skin types. The formulation is 100 percent Ayurvedic, free from harmful chemicals, parabens, sulfates, and artificial substances. It is cruelty-free, dermatologically tested, and can be used as part of both morning and evening skincare routines. For best results, follow up with a moisturizer.

Rivona Naturals, a personal care brand known for simplifying self-care with multi-purpose products, is excited to unveil its latest breakthrough product, Genie. Designed with an innovative "11-problems-1-solution" formula, Genie offers an effective remedy for a wide range of skin concerns, from acne and redness to overall skin healing.

At the heart of Genie is hypochlorous acid, a potent ingredient celebrated for its antimicrobial and anti-inflammatory properties. Hypochlorous acid is naturally produced by white blood cells as part of the body's immune response, acting as a powerful oxidizing agent that helps fight off pathogens. This makes it an essential ally for clearer, healthier skin. Widely endorsed by dermatologists, this star ingredient has been recognized for preventing breakouts, especially those caused by travel and workouts. Its redness-reducing properties have also made it a favorite among beauty editors, influencers, and celebrities.

In addition to hypochlorous acid, Genie is formulated with a blend of beneficial ingredients including Rosa Damascena (rose) extract to soothe irritated skin, Niacinamide to improve skin texture, D-Panthenol for deep hydration, and Alpha Arbutin to brighten and even out skin tone.

This versatile product can be used in multiple ways: as a toner after cleansing, as a serum before moisturizing, or as a mist before and after workouts to combat acne-causing bacteria.

“Genie was inspired by my personal journey with persistent itching and skin issues, much like my grandmother’s struggles. After years of relying on basic remedies, I discovered the remarkable properties of hypochlorous acid. Intrigued by its potential, I began researching and testing hypochlorous acid, and I personally experienced its benefits for my eczema, allergy redness, and acne. This journey led us to create Genie, a natural solution for various skin concerns, designed to provide gentle relief and support healing for all skin types,” said Inara, Co-Founder, Rivona Naturals. 

Committed to safety and efficacy, Genie is cruelty-free and free from harmful chemicals such as parabens, silicones, phthalates, and sulfates. Its gentle formula is pH balanced, ensuring it is kind to all skin types, while avoiding harmful substances like mineral oil.

Genie will be available for purchase starting September 17, 2024, at Rivona online stores, offering customers a simple yet powerful tool for their skincare routine.

Two Brothers Organic Farms, a direct-to-consumer (D2C) brand, has appointed Arijit Gorai as Chief Growth Officer (CGO) as part of its ongoing leadership expansion. In his role, Arijit will focus on strengthening the company’s retail presence across multiple channels, enhancing customer experience, and leading product innovation to meet the increasing demand for organic food products. Additionally, he will play a crucial role in growing the brand’s presence in key international markets. This leadership appointment comes shortly after the company named a new Chief Operating Officer (COO) and follows its successful Series-A funding round, led by Rainmatter, an initiative by Zerodha, aimed at fueling its future growth.

Satyajit Hange and Ajinkya Hange, Co-Founders, Two Brothers Organic Farms said, "We welcome our new CGO Arijit Gorai to our growing family. His expertise would be crucial in positioning Two Brothers Organic Farms as a global name, especially in international markets like the USA. With Arijit's background in D2C growth, strategic leadership, and operational optimization, we are confident his insights will support our growth initiatives and help us easily achieve our revenue target of Rs 500 crore in the next four years. We also believe his business management tactics could help us capture the rapidly growing customer base of e-commerce and quick commerce marketplaces."

Arijit brings extensive experience from his previous roles across various sectors, both in online and offline businesses. He previously served as the Head of Revenue and Growth at Zivame, overseeing the D2C and marketplace businesses with revenues exceeding Rs 400 crore. His professional background also includes leadership roles at the Boston Consulting Group (BCG) and PwC, where he worked on projects for Fortune 500 companies and managed SAP implementations in sectors such as retail, FMCG, manufacturing, and mining.

“I am excited to be a part of the Two Brothers Organic Farms family. The brand has done remarkable work over the years, evolving into a customer favorite. However, there is significant potential for growth, and I look forward to supporting the company in scaling its operations and expanding its global reach,” said Arijit Gorai, CGO.

This appointment underscores Two Brothers Organic Farms' commitment to expanding its retail footprint in India while focusing on global growth and innovation in the organic food sector.