Retail India News: Gargi by P N Gadgil & Sons Expands Presence with New Store in Thane, Mumbai
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Retail India News: Gargi by P N Gadgil & Sons Expands Presence with New Store in Thane, Mumbai

Fashion jewelry brand Gargi by P N Gadgil & Sons (PNGS) has officially opened its sixth exclusive outlet in Thane, Mumbai, further expanding its footprint across India. The following announcement marks another step forward in the brand's growth strategy.

We are thrilled to open our latest store in Thane, a city known for its vibrant culture and deep-rooted traditions. This new location brings us closer to our regional customers, and we are excited to offer them a unique shopping experience with our curated collections,” said Aditya Modak, Co-founder of Gargi by PNGS. 

This latest store in Thane adds to Gargi by PNGS's growing network of exclusive outlets, which already includes locations in Nashik, Vashi, Shivajinagar, Wakad, and Sadashiv Peth in Mumbai. In addition to these physical stores, the brand also reaches a wider audience through its online platform and more than 25 shop-in-shop outlets in partnership with the department store chain, Shoppers Stop.

Launched in 2021 under the umbrella of the 200-year-old PNGS brand, Gargi focuses on the artificial jewelry segment, blending tradition with contemporary designs to cater to a diverse customer base. The brand has set an ambitious target to become a Rs. 100 crore company by the end of March 2025, underscoring its commitment to growth and market leadership in the fashion jewelry space.

With this new outlet, Gargi by PNGS continues to strengthen its presence in the Indian market, aiming to bring its unique jewelry collections closer to customers and offer them an elevated shopping experience that reflects the essence of Indian heritage fused with modern aesthetics.

With a focus on bringing together tradition and modernity, Gargi by PNGS continues to captivate jewelry enthusiasts with its unique and diverse collections. The brand's dedication to delivering excellence in both design and customer service is expected to play a crucial role in achieving its growth objectives, as it aims to carve out a larger share of the ever-evolving jewelry landscape in India.

 
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Akshayakalpa Organic’s ‘Zero Waste, Zero Junk’ Parties: A New Way to Celebrate Responsibly
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Akshayakalpa Organic’s ‘Zero Waste, Zero Junk’ Parties: A New Way to Celebrate Responsibly
 

Akshayakalpa Organic is setting a new standard for celebrations with its ‘Zero Waste, Zero Junk Birthdays’ initiative, aimed at promoting healthier and more sustainable choices for families hosting birthday parties. This forward-thinking concept is being highlighted as part of Akshayakalpa’s efforts to transform traditional children’s celebrations into events focused on quality nutrition and environmental responsibility, coinciding with Children’s Day.

The initiative encourages parents and children to celebrate with wholesome food options and practices that minimize waste. Akshayakalpa believes this approach can foster memorable parties that instill a greater appreciation for sustainability and nutrition. By reducing food waste and emphasizing meaningful engagement, the concept seeks to offer not just fun, but valuable life lessons as well.

Shashi Kumar, Co-Founder and CEO, Akshayakalpa Organic said, “Celebrations should be moments of joy, and there’s no greater joy than sharing food that nourishes and sustains! At Akshayakalpa, we believe that a child’s relationship with food begins with the choices we make as parents and caregivers. By encouraging children to enjoy real and wholesome food early on, we’re making these moments healthier and planting the seeds for a lifetime of well-being. When kids grow up understanding the value of good food, they gain a foundation for a brighter, and more balanced life—where fun and health go hand in hand.”

The ‘Zero Waste, Zero Junk Birthdays’ initiative encompasses various aspects of party planning to ensure health and sustainability are at the forefront. It features healthier alternatives to traditional sugary snacks, such as cakes sweetened with natural ingredients, and nutritious options like millet spaghetti and organic cheese platters. Drinks like fruit yogurts and buttermilk replace sugary sodas, offering refreshing yet healthy choices.

Additionally, Akshayakalpa incorporates sustainable practices in party decor, using reusable and biodegradable materials to minimize waste. Guests receive thoughtful return gifts such as potted plants and organic gardening kits, intended to deepen their connection with nature and inspire eco-friendly habits.

The celebrations are further enriched with engaging, nature-inspired activities designed to teach children about environmental awareness and health. By focusing on experiences that blend fun with meaningful education, Akshayakalpa aims to leave a lasting impact on young minds and families.

With its ‘Zero Waste, Zero Junk Birthdays,’ Akshayakalpa Organic seeks to redefine how families celebrate special moments, creating healthier habits and encouraging environmental consciousness from an early age. The company invites families to join in this initiative, emphasizing that joy, health, and sustainability can come together in every celebration. Families interested in hosting a ‘Zero Waste, Zero Junk Birthday’ can contact Mr. Vishwas Shetty at Akshayakalpa Organic for more information.

 

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Retail India News: Suroskie Launches Revolutionary Anti-Grey Hair Serum to Combat Premature Graying
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Retail India News: Suroskie Launches Revolutionary Anti-Grey Hair Serum to Combat Premature Graying
 

Suroskie, a leader in hair care innovation, has unveiled its groundbreaking Anti-Grey Hair Serum, a state-of-the-art solution designed to address premature graying. With an increasing number of individuals seeking effective ways to delay and manage grey hair, Suroskie’s new serum promises a reliable option for anyone looking to restore natural hair color and enhance scalp health. Specially formulated to target the root causes of graying, the serum taps into nature’s finest ingredients, offering a natural and nourishing alternative for hair care.

This new serum is designed to work for all hair types, providing a holistic approach to hair maintenance and color preservation. By combining powerful botanical extracts with scientifically backed compounds, the Anti-Grey Hair Serum promotes melanin production in hair follicles, which helps to retain the natural color of hair and reduce the appearance of white hair. The serum also supports overall hair health, addressing issues like dryness, frizz, and brittleness.

Suroskie's Anti-Grey Hair Serum is enriched with Picrorhiza ScrophulariiFlora root extract, which has been carefully selected for its ability to stimulate hair pigmentation, reducing and preventing the formation of white hair. The serum also includes hydrolyzed wheat protein, which nourishes and strengthens hair fibers, promoting healthier, more manageable hair by reducing frizz and static. Additionally, the serum contains black tea extract, known for its powerful antioxidant properties, which help shield hair from environmental stressors and further premature graying. Macadamia nut oil, a lightweight emollient, adds deep hydration, leaving the hair feeling soft, smooth, and moisturized.

The Anti-Grey Hair Serum is part of Suroskie’s commitment to offering consumers a natural and effective way to combat hair graying. By providing a product that combines quality ingredients and effective results, Suroskie aims to transform the way people care for their hair, giving them the confidence of maintaining a youthful, vibrant look.

Priced at Rs 1,499, the Suroskie Anti-Grey Hair Serum is now available for purchase through the official website.

 

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Retail India News: Fresh From Farm Targets Rs 100 Cr ARR with Launch of Branded Fruits in Delhi NCR
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Retail India News: Fresh From Farm Targets Rs 100 Cr ARR with Launch of Branded Fruits in Delhi NCR
 

Fresh From Farm (F3), an innovative agri-startup based in New Delhi, has launched its private-label branded fruits in the Delhi NCR region, marking a significant milestone in the Indian fresh produce market. This new initiative focuses on providing quality-assured, reliable fruit options to consumers, and is set to contribute around 20 percent to F3’s overall revenue. The launch aligns with the company’s ambitious growth trajectory, as it is on track to achieve a target of Rs 100 crore in annual recurring revenue (ARR) by the next quarter.

The new branded fruit line includes a variety of offerings such as Ace apples, Bliss Berries (blueberries), Queen Kiwi (kiwis), Mighty Melons (watermelons), and Bright Banana (bananas). These products are now available across more than 500 vendor partners in the Delhi NCR region. F3’s branded fruit initiative aims to simplify the consumer experience, providing pre-graded, quality-assured produce that allows customers to "pick and go" with confidence. This marks a significant shift in the industry, as it introduces branded, reliable fruit options directly to consumers in a market where trust in produce quality is typically built through detailed inspection.

Rohit Nagdewani, Founder, Fresh From Farm shared, “We are on a mission to create trust and ease in the experience of buying fresh fruit. For years, fruit shopping has involved checking each piece for quality. By introducing branded options, we hope to provide consumers with a reliable standard that removes the guesswork so they can confidently pick up pre-graded, quality-assured fruit. This approach is expected to transform the way people buy and enjoy fresh produce, enhancing convenience and instilling confidence in every purchase.”

As part of its long-term strategy, Fresh From Farm is also looking to expand its reach by exploring partnerships with quick commerce platforms, making branded fruits even more accessible to consumers. The company is also planning to introduce additional branded varieties, such as apples, by 2025, further solidifying its position as a trusted name in the fresh produce market.

Founded in 2021, Fresh From Farm has quickly established itself as a leader in addressing the logistical and operational challenges of the fresh produce industry. With a network of over 500 vendor partners across Delhi NCR, the company provides consistently graded, high-quality fruits that help vendors maximize sales potential and reduce waste. F3’s streamlined supply chain process handles procurement, sorting, grading, and delivery, enabling vendors to focus on delivering top-quality produce to their customers.

 

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Retail India News: Stovekraft Unveils Orbitron Air-Fryer Steamer 6.5 L to Transform Home Cooking
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Retail India News: Stovekraft Unveils Orbitron Air-Fryer Steamer 6.5 L to Transform Home Cooking
 

Stovekraft, a prominent player in home appliances, has introduced the Orbitron Air-fryer Steamer 6.5 L, a revolutionary product aimed at redefining home cooking. This advanced appliance merges Air Whirl technology, digital controls, and an array of versatile presets, offering a healthier, faster, and tastier approach to cooking. With a generous 6.5-liter capacity, the Orbitron is crafted to deliver optimal flavor and nutrition with minimal oil usage, making it a must-have for modern kitchens.

The Orbitron Air-fryer Steamer comes with 12 convenient cooking presets, including popular Indian dishes such as fries, tikka, samosas, veg roast, pizza, cutlets, cakes, chips, roasted nuts, paani poori, and brownies. Tailored for Indian culinary preferences, these presets simplify meal preparation, empowering home chefs to create a variety of dishes effortlessly.

Featuring a sleek digital touch control panel, the Orbitron is designed for user-friendly operation. The Cooking Progress Glass Window offers a clear view of the food as it cooks, while a unique Flip button ensures even heat distribution by automatically rotating food, resulting in consistently perfect dishes.

The Orbitron Air-fryer Steamer is designed with the Indian home chef in mind. It’s not only powerful and efficient but also simplifies cooking for busy households. This launch is a testament to our commitment to innovation that meets real consumer needs, making every meal a memorable experience,” said Rajendra Gandhi, Managing Director of Stovekraft. 

With 1500W of power, the Orbitron speeds up cooking times while retaining essential nutrients. Its Air Whirl technology circulates hot air to create a crisp and golden exterior while keeping the inside tender and juicy, turning everyday meals into extraordinary culinary creations.

Ideal for health-conscious users and food enthusiasts, the Orbitron offers exceptional versatility, perfect for preparing everything from family meals to party snacks. With the introduction of the Orbitron Air-fryer Steamer, Stovekraft continues to lead in providing innovative solutions that enhance the cooking experience, meeting modern nutritional and wellness standards.

The Orbitron Air-fryer Steamer 6.5 L is now available at leading retail stores nationwide.

 

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Retail India News: Boldfit Raises Rs 110 Cr in Series-A, Eyes Fitness Market Expansion
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Retail India News: Boldfit Raises Rs 110 Cr in Series-A, Eyes Fitness Market Expansion
 

Boldfit, one of India’s fastest-growing fitness brands and backed by cricketer KL Rahul, has raised Rs. 110 crore in its Series-A funding round from Bessemer Venture Partners (BVP). This funding will fuel Boldfit’s efforts in product innovation, brand expansion, and its pursuit of becoming India’s most prominent and impactful fitness brand.

As a leader in India’s evolving fitness sector, Boldfit addresses the rising demand for high-quality products tailored to a diverse range of fitness enthusiasts. Despite the sector's rapid growth, challenges such as inconsistent quality and limited access to reliable fitness gear remain prevalent. Boldfit aims to bridge these gaps by offering trusted, accessible fitness products that empower millions of Indians to lead healthier lifestyles. In a market heavily dominated by foreign brands, Boldfit seeks to establish a truly Indian fitness brand that resonates with the aspirations of local consumers.

Pallav Bihani, Founder, Boldfit shared, “This investment from Bessemer Venture Partners is a powerful endorsement of Boldfit’s vision to lead India’s fitness revolution. With this support, we’re ready to take the next big leap in our journey, delivering world-class products that inspire millions of people to lead healthier, more active lives. Boldfit is committed to setting new benchmarks for quality and innovation in fitness, making it accessible to every fitness enthusiast across the country."

KL Rahul Stated,This funding is a strong step forward for Boldfit, driving advancement in fitness for today’s India. Excited to see how Boldfit brings in the best for wellness with this momentum.”

Anant Vidur Puri, Partner at Bessemer Venture Partners commented, “We believe sports and fitness is a rapidly growing market in India and Boldfit has emerged as an early leader in the space with its strong focus on product quality, holistic distribution, and strong brand partnerships. We're excited to partner with Pallav and the team in their next stage of growth."

Established in 2018, Boldfit has quickly risen as one of India’s leading fitness brands, offering a diverse selection of activewear, fitness accessories, and sports equipment. Its collaborations with prominent IPL teams, such as the Mumbai Indians, Chennai Super Kings, and Royal Challengers Bengaluru, have solidified its standing within India's extensive sports and fitness communities. With support from cricket star KL Rahul, Boldfit has gained popularity among fitness enthusiasts across the country, serving over 10 million customers. The newly secured funding will be used to accelerate product innovation, enhance Boldfit’s omnichannel approach, and expand its presence in key markets.

 

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Retail India News: Big Hello Launches First Retail Experience Store for Plus-Sized Fashion in Lucknow
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Retail India News: Big Hello Launches First Retail Experience Store for Plus-Sized Fashion in Lucknow
 

Big Hello, a specialty fashion brand catering to plus-sized individuals, has unveiled its first retail experience store at Phoenix United Mall, Lucknow. The new store aims to bring stylish, high-quality fashion clothing and accessories to the city's plus-sized men and women. This inaugural Lucknow store also marks Big Hello's expansion into North India, adding to its presence across 20 retail outlets in Bangalore, Hyderabad, Chennai, Vijayawada, and Guntur.

Designed as ‘Experience Stores’, Big Hello's locations feature lively, vibrant interiors, including trademark dancing mannequins and engaging customer service that embodies the brand’s cheerful ethos. As the first brand in India to offer a dedicated lounge for customers to shop comfortably, Big Hello enhances the retail experience for its patrons.

Big Hello also operates an e-commerce platform and is preparing to open additional stores in Hyderabad soon. The brand is owned by Absolute Brands and Retail Private Limited (ABRPL), led by founder Vishnu Prasad. 

Modita Tripathi, Brand Head at Absolute Brands shared, We are excited to choose Lucknow as the first city for our brand expansion in North India and introduce Big Hello's innovative and inclusive collection of clothing and accessories to the city’s vibrant and fashion-savvy community. Our store provides a convenient destination for locals to explore our meticulously crafted, on-trend pieces that empower them to express their unique style and confidently make bold fashion choices.”

Big Hello offers an extensive range of Western and Indian ethnic wear for both men and women, emphasizing perfect, highly technical fits for various body types, occasions, and moods. The collection includes shirts, t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandh galas, along with a variety of accessories such as belts, tummy tuckers, scarves, ties, pocket squares, and suspenders.

Prasad, Founder and CEO, Absolute Brands & Retail said, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”

The Indian plus-size fashion market, currently estimated at Rs. 88,000 crore, holds a 12 percent share of the overall fashion market, with 33 percent represented by the organized sector, totaling approximately Rs. 29,000 crore. The market is projected to grow at a compound annual growth rate (CAGR) of 25 percent over the next five years.

 

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Retail India News: Bliss Body Launches Sugar-Free Functional Drinks with Millet-Fermented Formula
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Retail India News: Bliss Body Launches Sugar-Free Functional Drinks with Millet-Fermented Formula
 

Bliss Body, a brand known for its commitment to transforming nutrition through functional drinks, is excited to announce the launch of its highly anticipated beverage range. Available in three refreshing flavors—Pineapple, Mango, and Orange—the brand's new line offers a sugar-free formula that delivers a naturally sweet taste, catering to health-conscious consumers worldwide who seek quality and natural wellness options.

As India’s first millet-fermented functional drink, Bliss Body stands out for blending the power of ancient ingredients with modern wellness needs. The brand is revolutionizing the functional beverage market by offering a range that not only tastes great but also provides a range of health benefits. These include enhanced gut health, diabetes management, stress relief, and reduced bloating—all without any added sugars.

The new range includes three distinct flavors designed to appeal to diverse palates. The Pineapple flavor offers a tropical, zesty refreshment, while the Mango flavor provides a rich, sweet burst that evokes feelings of nostalgia. The Orange flavor brings a tangy citrusy kick, packed with vitamin C to boost immunity and promote overall health.

We are excited to introduce our millet-fermented functional drinks, which not only support health and well-being but also provide a delicious, naturally sweet experience. Our mission is to offer a sugar-free, nutrient-rich alternative that enhances daily wellness and addresses common health concerns like gut issues and stress. By combining ancient ingredients with modern-day wellness, we aim to make healthy living both accessible and enjoyable for all,” said Sailesh Ganduri, Founder of Bliss Body.

Bliss Body’s launch represents a major milestone in the evolution of functional beverages in India. As consumer demand for natural and sustainable health solutions continues to grow, the brand’s commitment to quality, innovation, and sustainability shines through in every bottle. The new range of functional drinks is now available for purchase on leading online platforms and at select retail outlets across the country.

 

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Retail India News: Dusky India Launches Ayurvedic Body Butter Range for Deep Winter Hydration
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Retail India News: Dusky India Launches Ayurvedic Body Butter Range for Deep Winter Hydration
 

Dusky India, a brand deeply inspired by India’s Ayurvedic heritage, has introduced a new line of body butters designed to provide natural and affordable skincare solutions. The brand’s mission is to make Ayurveda accessible to all while honoring traditional wisdom without compromising on quality. Their latest launch features three distinct body butters, each formulated to address specific skin concerns and offer deep hydration, making them perfect for the winter season.

A standout product in the collection is the Shitake Mushroom Body Butter, which is unique in being the only body butter in India infused with Shiitake Mushrooms. It also contains a blend of Sesame Oil, Rhododendron flower extracts, Aloe Vera extracts, and Lily & Lotus oil. The body butter is rich in antioxidants, which help protect the skin from damage caused by free radicals, and it offers anti-aging benefits. It works to reduce dark spots, hyperpigmentation, and uneven skin tone, giving the skin a brighter, more even complexion. Perfect for colder weather, this body butter helps lock in moisture, keeping the skin hydrated for long periods. Regular use leads to smoother, more supple skin.

Dusky India has also launched two other variants to cater to various skin needs. The Almond & Rose Body Butter is enriched with Almond Oil, Rose Extracts, Jojoba Oil, Aloe Vera Extracts, and Rose Oil. Known for its deep moisturizing properties, almond oil provides long-lasting hydration, while rose extracts tone the skin and reduce the appearance of pores. The calming aroma of rose oil helps soothe sensitive skin, improving complexion and reducing scars and blemishes.

The Aloe & Argan Body Butter, a blend of Argan Oil, Aloe Extracts, Lavender Extracts, and Calendula, helps promote skin regeneration and fights signs of aging. It protects the skin from oxidative stress and free radicals, minimizing the appearance of wrinkles and fine lines. The body butter also replenishes moisture, leaving the skin soft, smooth, and supple.

Each of the body butters is suitable for all skin types, with a non-greasy, lightweight texture that absorbs easily into the skin. The formulations are 100 percent Ayurvedic, free from harmful chemicals and artificial substances, and are paraben-free, sulfate-free, cruelty-free, and dermatologically tested.

Dusky India’s new body butters are priced starting at Rs. 620 for 100ml, offering an affordable yet luxurious addition to any skincare routine. With this launch, Dusky India aims to bring the benefits of Ayurveda to everyday skincare, allowing users to experience the healing power of nature’s most potent ingredients.

 

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Retail India News: Fiore Unveils Its First Hair Care Range for Winter Nourishment
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Retail India News: Fiore Unveils Its First Hair Care Range for Winter Nourishment
 

Fiore, a homegrown beauty brand, has introduced its highly anticipated debut hair care range, featuring the Daily Moisturising Shampoo and Nourishing Conditioner. Designed to deeply nourish and hydrate the hair, this new collection is the perfect solution for keeping your locks vibrant and healthy through the winter months.

The Daily Moisturising Shampoo is enriched with a blend of Baobab Protein, Marshmallow Root Extract, Irish Moss, Aquaxyl, and Plant Collagen. This luxurious shampoo provides intense hydration to both the hair and scalp, offering a gentle cleanse that helps to prevent UV damage and strengthens the hair’s resistance to breakage. It leaves the hair feeling fresh, radiant, and vibrant, without stripping it of its natural oils.

Meanwhile, the Daily Nourishing Conditioner is formulated with plant-based collagen, Irish moss, slippery elm, and avocado oil to deeply moisturize and nourish the hair. This conditioner strengthens, detangles, and hydrates, leaving the hair silky smooth and manageable. The addition of Aquaxyl helps lock in moisture, preventing dryness and frizz.

Fiore’s new hair care range is suitable for all hair types, whether your hair is curly, straight, thick, or fine. The products are also gentle enough for everyday use, ensuring that your hair is well-moisturized and protected from damage without being weighed down. Every product in the range is natural, vegan, cruelty-free, and free from harmful chemicals like parabens, formaldehyde, silicones, and sulfates. Dermatologically tested, the products offer a safe, gentle solution for those who are conscious about what they put on their hair and skin.

Fiore’s new hair care range promises to offer a spa-like experience in the comfort of your home, providing a luxurious, effective solution for all hair types and daily use. All products from the brand are natural, vegan, cruelty-free, paraben-free, formaldehyde-free, silicone-free, sulfate-free, and dermatologically tested, ensuring a safe and ethical choice for conscious consumers.

The Daily Moisturising Shampoo is priced at Rs. 649 for 200ml, while the Daily Nourishing Conditioner is available for Rs. 599 for 100ml. Both products are now available for purchase, offering consumers a chance to experience the natural goodness of Fiore’s debut hair care collection.

 

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Retail India News: anthi Introduces Innovative Advanced Hair Serum for Thinning and Greying Hair
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Retail India News: anthi Introduces Innovative Advanced Hair Serum for Thinning and Greying Hair
 

anthi, India's first anti-thinning hair care brand, has introduced its Advanced Hair Serum for Thinning and Greying Hair, designed to address two of the most common hair concerns—thinning and premature greying. With a focus on helping individuals achieve thicker, denser, and more voluminous hair, anthi aims to transform the daily hair care routine with this innovative product.

The serum, inspired by the power of botanicals, offers a potent solution for both thinning hair and greying. Lightweight and non-greasy, it combines 18 powerful plant extracts, pure essential oils, and scientifically backed ingredients, making it a natural yet effective remedy for these hair challenges. By stimulating melanin production, the serum helps reduce greying, while also focusing on strengthening and revitalizing the scalp for healthier hair growth.

anthi's new serum is enriched with key ingredients like Rosemary, Bhringraj, Amla, and Biotin, all of which nourish the scalp and promote hair thickening. The addition of 4 percent Anagain and 3 percent Redensyl further aids in stimulating hair growth, while 2 percent Melanogrey and 1 percent Darkenyl work to naturally enhance melanin production and reduce hair greying.

Formulated with 18 potent plant extracts, including Green Tea, Aloe Vera, and Henna, the serum provides nourishment and strengthens hair, supporting overall hair health. The formula is also enhanced with Biotin, Pro Vitamin B5, and Niacin, which further contribute to hair vitality. Free from chemicals, this serum is gentle and suitable for all hair types.

anthi's Advanced Hair Serum is recommended for overnight use due to its high concentration of active ingredients, but it can also be used daily for optimal results. With regular use, users can experience healthier, fuller, and more youthful-looking hair.

Available at Rs. 999, the serum can be purchased directly from anthi’s website or Amazon.

This launch marks another step forward for anthi in its mission to provide accessible, effective hair care solutions, reinforcing its position as a trailblazer in India’s hair care industry.

 

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Retail India News: Nutrizoe Unveils Momix Kheer to Support New Mothers' Postpartum Wellness
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Retail India News: Nutrizoe Unveils Momix Kheer to Support New Mothers' Postpartum Wellness
 

Nutrizoe, one of India's leading wellness brands for women, has unveiled its latest product, Momix Kheer, a specially curated, ready-to-make Kheer premix designed to support postpartum recovery. This product aims to bridge the gap between traditional nourishment and the needs of modern mothers, offering them a convenient way to replenish essential nutrients during one of the most transformative phases of their lives.

Kheer, a cherished dish in Indian households, has long been a staple of postpartum nutrition. Passed down through generations, this rich, nourishing recipe has been known to support healing, boost strength, and promote lactation. However, in today’s fast-paced world, many new mothers find themselves struggling to prepare time-intensive, slow-cooked kheer. Nutrizoe’s Momix Kheer brings this tradition back to life with a thoughtfully crafted blend of natural ingredients, offering the same health benefits without the hassle.

The Momix Kheer range features a variety of unique flavors, each infused with superfoods and herbs that cater to the specific nutritional needs of new mothers. One of the offerings, Kharik & Makhana Kheer with Dashmularishta, promotes bone health, immunity, and lactation, with the added benefit of Dashmularishta, which helps retain energy and supports postpartum recovery. Another variation, Khus Khus with Haritaki & Shatavari, aids hormonal balance and digestion. Shatavari, known for boosting milk production and hydration, combines with Khus Khus to improve brain function and provide essential minerals for both mother and baby.

The Gondh Kheer with Rose & Ashwagandha premix is designed to alleviate stress, enhance energy levels, and promote better sleep. Gondh supports milk production and strengthens bones, while Ashwagandha reduces anxiety and boosts overall well-being. For those looking to improve digestion and omega-3 nutrition, the Halim Seeds Kheer with Saunth & Krishna Tulsi Premix helps regulate hormones, ease nausea, and support postpartum gut health.

What sets Nutrizoe’s Momix Kheer apart is its quick and easy preparation process – ready in just three minutes. Each serving is packed with essential nutrients like protein, fiber, and vitamins, offering balanced nutrition without the need for added sugar. The ingredients are carefully selected to enhance postpartum recovery, boost milk production, and provide much-needed energy for new mothers during this physically and emotionally demanding time.

Richa Pendake, Founder, Nutrizoe said, “At Nutrizoe, we fully understand how challenging the postpartum journey is for new mothers and that they need an adequate supply of nutrient-rich foods to help them overcome the phase of lethargy and nausea. Momix Kheer is our take on combining traditional ingredients and flavors with the ease of modern convenience which helps new mothers to focus on healing and bonding with their baby without compromising on self-care.”

With its versatile offerings, Momix Kheer can be enjoyed any time of the day, whether as a nutritious breakfast or a soothing evening treat, making it an essential part of every new mother’s postpartum wellness routine. Nutrizoe continues to innovate by providing accessible, nutrition-rich solutions that blend traditional goodness with modern convenience, ensuring new mothers have the support they need to thrive.

 

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Retail India News: Recode Studios Expands Footprint with 19th Outlet in Hyderabad
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Retail India News: Recode Studios Expands Footprint with 19th Outlet in Hyderabad
 

Recode Studios, a fast-growing name in the Indian cosmetics landscape, proudly announces the inauguration of its 19th retail outlet in Hyderabad. Strategically located at C98R+JQ2, Dargah Rd, near Gachibowli, Darga Hussainshahwal, Radhe Nagar, Shaikpet, Hyderabad, Telangana, the store is a significant milestone in Recode Studios’ journey to bring high-quality beauty products to every corner of India. The expansion aligns with the brand's vision of making cruelty-free, vegan, and innovative beauty solutions available to a broader audience.

The new Hyderabad store offers an immersive experience for beauty enthusiasts, showcasing the brand’s full line of popular products, known for their commitment to safety, inclusivity, and affordability. Customers can explore an extensive range of beauty, skincare, and personal care products crafted to cater to diverse skin tones, types, and individual preferences. This approach underscores Recode Studios' mission to meet the specific and evolving needs of the modern Indian customer.

Dheeraj Bansal, Co-founder of Recode Studios expressed, “We’re thrilled to bring Recode Studios to the vibrant city of Hyderabad. This new outlet represents our commitment to offering quality beauty products that meet the evolving needs of our customers. We look forward to providing Hyderabadis with an engaging in-store experience and hope to continue expanding our reach across the country.”

Shoppers will have the opportunity to engage directly with Recode’s knowledgeable beauty advisors, receive tailored skincare and makeup recommendations, and discover the latest trends and techniques in beauty care.

Recode Studios' range is characterized by its cruelty-free and vegan formulations, reflecting the brand's ethical approach to beauty. From hydrating skincare to vibrant cosmetics, the product offerings are crafted to empower customers to express themselves confidently, regardless of their skin type or tone. 

As it continues to expand its presence, Recode Studios remains at the forefront of beauty innovation, ensuring that customers across India have access to high-performing, ethically produced, and affordably priced beauty solutions. With Hyderabad as a new addition, the brand is set to serve the unique beauty needs of India’s diverse market, one store at a time.

 

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Retail India News: Armani Beauty Marks Milestone with First-Ever Flagship Store in India
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Retail India News: Armani Beauty Marks Milestone with First-Ever Flagship Store in India
 

Italian luxury fashion house Armani’s beauty arm, Armani Beauty, has made its debut in India with the launch of its first-ever flagship store. The new store is located on the ground floor of DLF Promenade Mall in Vasant Kunj, New Delhi, marking a significant milestone for the brand in the Indian market.

Bollywood actress Athiya Shetty was present at the inauguration of the store, adding a touch of glamour to the event.

Setting new standards in luxury with the launch of India’s very first Armani Beauty flagship store at DLF Promenade, Vasant Kunj, Delhi—one of the country’s most prestigious locations. This isn’t just any beauty store; it’s a meticulously curated space that truly embodies the elegance and sophistication of the Armani brand. It marks the beginning of our journey with Armani Beauty in India, and we have exciting plans ahead,” said Biju Kassim, chief executive officer – beauty at Shoppers Stop.

The launch was driven by Global SSBeauty Brands (GSSB), the distribution arm of Shoppers Stop, which had previously introduced Armani fragrances to the Indian market in 2023.

In addition to the Armani Beauty store, Shoppers Stop recently launched two new boutiques for beauty brands Bobbi Brown and Jo Malone London at DLF Promenade, in collaboration with American cosmetics company Estée Lauder.

The new Armani Beauty store at DLF Promenade is set to become a new destination for beauty enthusiasts who seek high-end, globally recognized luxury products. It’s more than just a beauty store—it represents the merging of sophistication, luxury, and cutting-edge beauty solutions, now available to Indian consumers.

Shoppers Stop Ltd., established in 1991 by property developer K Raheja Corp, has grown into one of India’s leading retail chains. With over 106 department stores across 56 cities, the company also operates more than 50 stores of its value fashion brand Intune and 23 airport locations, continuing to expand its footprint in India.

 

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Retail India News: JUST CORSECA Launches Premium Collection of Audio, Charging, and Wearable Devices
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Retail India News: JUST CORSECA Launches Premium Collection of Audio, Charging, and Wearable Devices
 

JUST CORSECA, a leading brand in audio and tech accessories, has unveiled four exciting new products designed to elevate the tech experience of modern consumers. The launch includes the Sound Shack Pro Soundbar JST618, SkyVolt Power Bank JST514, Sprint Pro Smartwatch JST716, and Sprint Smartwatch JST710, all of which combine advanced technology, sleek designs, and unmatched pricing, making them ideal choices for tech enthusiasts.

The Sound Shack Pro Soundbar JST618 promises a truly immersive audio experience, offering a powerful 40W output with 2.2 Channel sound. Featuring a sophisticated design with built-in subwoofer diaphragms, it enhances deep bass and creates an enriching home entertainment experience. Its versatile connectivity options—Bluetooth, AUX, USB, TF card, and COAX—ensure seamless integration with a wide range of devices.

On the charging front, the SkyVolt Power Bank JST514 is engineered to provide reliable power on the go. With a large 20,000mAh capacity and dual USB output, it ensures rapid charging for various devices, including smartphones and tablets. The compact and durable design, along with its LED battery indicator, offers convenience and efficiency for those constantly on the move.

The Sprint Pro Smartwatch JST716 is designed for users who value both connectivity and fitness tracking. Its AMOLED display and Bluetooth calling feature ensure users can stay connected effortlessly, while multiple sports modes, heart rate monitoring, and water resistance make it perfect for fitness enthusiasts. This smartwatch is a stylish and functional companion for anyone looking to track their health and stay in touch on the go.

Meanwhile, the Sprint Smartwatch JST710 is ideal for individuals who prioritize wellness. With features like SpO2 and heart rate monitoring, Bluetooth calling, and an LED display, this smartwatch supports a holistic approach to health management. Its multiple sports modes and breathing exercise function further complement its focus on fitness, while the sleek, durable design ensures it can be worn every day.

Innovation and performance are the keys to our product launches at JUST CORSECA. This launch of four new products is equipped with advanced technology, offering our users a superb audio experience, fast charging solution, and latest wearables, all of which can be used to jazz up their style for a modern lifestyle,” said Ritesh Goenka, MD, Damson Technologies.

All four products are now available for purchase at leading retail stores and online platforms across India, with competitive pricing that makes them accessible to a wide range of customers. JUST CORSECA’s latest lineup promises to be a game-changer for those looking to upgrade their tech gadgets with high-performance and stylish solutions.

 

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Nouria Unveils Second Drop of Amalia Collection: Sophistication Meets Versatility
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Nouria Unveils Second Drop of Amalia Collection: Sophistication Meets Versatility
 

Nouria has unveiled the second drop of its much-anticipated Amalia collection, offering a stunning fusion of sophistication and versatility. The latest pieces feature a rich color palette of black, grey, and ivory, complemented by bold animal-inspired prints that add a contemporary edge. Designed with seamless adaptability in mind, each garment effortlessly transitions from Indian festive styling to chic winter wear. Crafted from luxurious cotton modal satin, these pieces not only exude a subtle sheen but also provide breathability and comfort, making them perfect for long-lasting wear during the festive season.

The second drop of the Amalia collection celebrates the multifaceted woman, featuring versatile silhouettes such as draped skirts, fluid dresses, and tailored jackets, all designed to flatter every body type. Thoughtful embellishments, including pearl and stud embroidery, elevate these outfits with understated glamour, making them ideal for a range of occasions from festive dinners to winter gatherings. The animal-inspired prints, presented in warm hues, offer a striking contrast, balancing elegance with a bold edge that’s sure to make a statement.

Each piece in the Amalia collection is designed to empower women to express their individuality and grace. The collection is a celebration of comfort, style, and versatility, perfect for any occasion,the brand shared.

To enhance the festive look, Nouria suggests pairing these pieces with statement jewelry to bring out their sheen and sophistication. For winter gatherings, layering tailored jackets with boots or cozy scarves provides the perfect blend of warmth and style.

The Amalia collection is available in a variety of styles, with a focus on pieces that allow women to express their unique personalities while staying stylish. The brand’s thoughtful approach to design and fabric choice ensures that the collection is both practical and luxurious, making it an ideal choice for anyone looking to celebrate the festive season in style.

The Amalia collection is now available for purchase on Nouria's official website.

 

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Retail India News: Aqualogica Introduces the Milk Fluid Moisturizer Range for Soft, Refreshed, and Hydrated Skin
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Retail India News: Aqualogica Introduces the Milk Fluid Moisturizer Range for Soft, Refreshed, and Hydrated Skin
 

Aqualogica, a popular name in skincare, has launched a new addition to its line-up with the introduction of the Milk Fluid Moisturizer Range. Crafted to provide 48 hours of deep hydration, this range is designed to offer a light, airy feel suitable for all skin types. Each product in the collection promises a soft, refreshed, and pampered experience, without the usual heavy or greasy aftereffects that often come with moisturizers.

What truly distinguishes the Milk Fluid Moisturizer Range is its fun, popsicle-inspired packaging. The whimsical squeezy popsicle dispenser not only adds a playful touch but also ensures easy application, allowing users to enjoy every last drop of the luxurious product. The ultra-light formula melts effortlessly into the skin, transforming the skincare routine into a fun and indulgent ritual, making each application a moment of joy.

The standout product in the range is the Barrier+ Milk Fluid Moisturizer (70ml), which features a lightweight, milk-like texture designed specifically to repair and strengthen the skin barrier. Infused with Avocado for skin tone brightening, 5 Essential Ceramides to fortify the skin barrier, and Hyaluronic Acid for moisture retention, it offers up to 48 hours of hydration. The fragrance-free formula provides a protective, rich layer while leaving skin plump, hydrated, and refreshed.

Another key product in the lineup is the Illuminate+ Milk Fluid Moisturizer (70ml), perfect for those seeking an even-toned and hydrated complexion. With a smooth, milk-like texture, it contains Wild Berries to enhance radiance, Alpha Arbutin to target dark spots, and Hyaluronic Acid for ultimate moisture retention. This moisturizer is ideal for dry or uneven skin, offering a luminous glow and lasting hydration. The popsicle squeezer packaging adds a fun and practical touch to your daily skincare routine.

For those looking to brighten and deeply hydrate, the Glow+ Milk Fluid Moisturizer (70ml) delivers an ultra-light texture with the power of Papaya to reduce dark spots, Vitamin C to boost skin brightness, and Hyaluronic Acid to keep skin hydrated. This lightweight formula leaves skin soft, dewy, and glowing, without the heaviness typically associated with moisturizers. As with the rest of the range, it features a charming popsicle design, adding a visual appeal to the skincare experience.

Aqualogica’s Milk Fluid Moisturizer Range combines playful packaging with high-performing formulas, infused with moisture-lock technology to keep skin feeling hydrated, plump, and luminous all day long. This innovative range is poised to redefine moisturizing, offering a delightful and indulgent experience that boosts skin's hydration while leaving it looking radiant and healthy.

 

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Retail India News: Snitch Debuts ‘Worth the Wait’ Feature for Trendsetters to Preview, Pre-Order, and Save
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Retail India News: Snitch Debuts ‘Worth the Wait’ Feature for Trendsetters to Preview, Pre-Order, and Save
 

Snitch, a leading name in men’s fashion, has introduced an innovative feature called "Worth the Wait" (WTW) aimed at fashion-forward customers eager to stay ahead of the latest trends. This new addition offers users a unique opportunity to explore upcoming styles and secure their favorite pieces before they officially hit the market.

Every Thursday, Snitch will unveil fresh collections under a dedicated "Dropping Soon" tab. Through the WTW feature, fashion enthusiasts can preview these upcoming styles and add their preferred items to a wish list, allowing for a planned, personalized shopping experience. This makes it easier for customers to keep their wardrobe updated and be prepared when the collections become available for purchase.

Snitch is also sweetening the deal for early shoppers. Exclusive discounts will be available during the first six hours of every new launch, giving early access customers the opportunity to grab the latest trends at reduced prices.

We’ve always focused on more than just keeping up with trends; it's about creating a seamless and rewarding experience for our customers. Worth the Wait’ is our way of ensuring that our community not only gets first access to the latest styles but also enjoys a unique advantage with exclusive offers. It’s all about bringing even more value to the people who trust us to keep them ahead in the fashion game,stated Siddharth Dungarwal, Founder and CEO of Snitch. 

To experience the "Worth the Wait" feature, customers are encouraged to download or update the Snitch app. It’s a chance to explore the latest in men’s fashion and ensure that they never miss a stylish moment.

Founded in 2020 as a direct-to-consumer brand with its online platform, snitch.co.in, Snitch embraces an unconventional approach to men's fashion. The brand is known for crafting designs that reflect the latest trends, positioning itself as a leader in fast fashion. By offering cutting-edge styles, Snitch has successfully carved out a distinct identity, challenging conventional norms and making a significant impact in the market.

 

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Portronics Unveils Sleek Power Shutter 10000mAh Power Bank with Fast Wireless Charging
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Portronics Unveils Sleek Power Shutter 10000mAh Power Bank with Fast Wireless Charging
 

India’s popular gadget brand Portronics has introduced its latest innovation, the Power Shutter—a 10000mAh power bank designed in the shape of a compact point-and-shoot camera. This new device supports 15W wireless charging for Qi-compatible devices and iPhones with MagSafe compatibility, while built-in Type-C and 8-pin cables allow users to charge both Android and iOS devices without the need for extra wires.

Equipped with a 10000mAh battery, the Power Shutter can charge most Android or iOS smartphones twice before it needs to be recharged. It features an LED display that provides a real-time update on the battery’s status, while a unique bidirectional Type-C port can be used both to recharge the power bank and to power external devices. The inclusion of a lanyard cable makes it easy to carry during trips or extended work days.

The Power Shutter also features a magnetic ring that securely attaches to compatible devices for efficient 15W wireless charging. Devices that are Qi-compatible but lack magnetic capability can still be charged wirelessly. The device incorporates an auto hibernation function, automatically halting the charging process at the appropriate time to extend battery life and preserve capacity.

For added convenience, the built-in USB Type-C and 8-pin cables enable users to charge both Android and iOS devices simultaneously without the clutter of extra cords. The cables offer 22.5W PD output for fast and effective charging. The power bank’s 10000mAh battery supports up to 1,000 charging cycles, ensuring long-term reliability. Available in black and white, the Power Shutter combines functionality with style.

Priced at an introductory Rs. 1,699, the Portronics Power Shutter is available for purchase on the company’s official website and is backed by a 12-month warranty. Customers can also find it on Amazon.in, Flipkart.com, and through major online and offline retailers.

Portronics has been a leader in India’s portable and digital consumer electronics space for over 13 years, known for its commitment to innovation and enhancing everyday tech experiences. The brand offers a diverse range of products, including audio devices, car accessories, computer and mobile accessories, and smart gadgets, providing a blend of portability and high functionality to meet consumer needs across the country.

 

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Retail India News: New Home Furnishings Brand Firni Launches with Focus on Tradition and Innovation
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Retail India News: New Home Furnishings Brand Firni Launches with Focus on Tradition and Innovation
 

The newest name in premium home furnishings, Firni, has officially launched, offering a distinctive blend of style, heritage, and modern innovation to homes across the globe. Inspired by the traditional dessert "firni," which symbolizes family unity and shared moments, the brand seeks to recreate that sense of togetherness with its exclusive home decor pieces. Firni’s collection is thoughtfully designed to transform living spaces into more inviting and personalized environments.

At Firni, home isn’t just a physical space—it’s where memories are crafted and bonds are strengthened,” the brand emphasizes. This guiding principle fuels Firni’s mission to create decor that fosters meaningful connections and turns rooms into welcoming havens. With a focus on textile craftsmanship, Firni blends contemporary designs with traditional elements, creating decor that marries aesthetic appeal with functionality.

Our goal is to design furnishings that speak to the heart of what home truly means. Just like the dessert firni brings people together, our products are meant to enhance the atmosphere of any space, making it more intimate and inspiring. We strive to create pieces that resonate with a sense of beauty and meaning,said Himanya Singh, Founder, Firni.

Firni’s diverse range of products includes elegantly crafted table runners, table mats, cushions, and lampshades. Each item is designed with meticulous attention to detail, offering an array of textures, patterns, and colors that suit any home’s style. The table runners and mats add a touch of refinement to dining areas, cushions blend comfort with style in living spaces, and the brand’s lampshades provide soft, ambient lighting that elevates the mood and ambiance of any room.

With a focus on innovation, connection, and timeless elegance, Firni stands out for its dedication to textile excellence. The brand’s products offer unique decor solutions that enrich homes, seamlessly blending cultural heritage with modern trends. Firni’s furnishings go beyond simple decor; they reflect individuality and sophisticated taste.

Targeting the premium home decor market, Firni caters to discerning customers who value quality, creativity, and personal expression. Whether enhancing a cozy family nook or adding charm to a contemporary living room, Firni’s collection perfectly balances tradition with modern trends, ensuring every home tells a unique story.

 

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Retail India News: Style Upgrade with Bewakoof's New Flagship Store on Brigade Road, Bangalore
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Retail India News: Style Upgrade with Bewakoof's New Flagship Store on Brigade Road, Bangalore
 

Bangalore, brace yourselves for a shopping experience like no other as Bewakoof unveils its newest flagship store near Brigade Road! The renowned brand is all set to turn up the style heat in the heart of the city with this exciting new location, offering an unbeatable combination of fashion, fun, and exclusive deals.

The grand opening promises not only a chance to explore Bewakoof's latest collections but also enticing launch offers that will make your shopping spree even sweeter. Shoppers can look forward to special surprises and the opportunity to dive into an immersive retail experience, designed to reflect Bewakoof's trendy, youthful vibe.

The Bewakoof Flagship Store is located at a prime spot near Brigade Road Signal, making it easily accessible for fashion lovers and trendsetters alike. With an extensive range of products that include clothing, accessories, and much more, the store promises to offer something for everyone.

For those eager to discover fresh fashion, uncover surprises, and grab some irresistible deals, the Bewakoof Flagship Store on Brigade Road is the place to be.

Visit the Bewakoof Brand Flagship Store at Brigade Road Signal, Brigade Road, Bengaluru, Karnataka - 560001 and get ready to elevate your style game!

 

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Retail India News: Shoppers Stop and Estée Lauder Open Two New Beauty Boutiques in New Delhi
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Retail India News: Shoppers Stop and Estée Lauder Open Two New Beauty Boutiques in New Delhi
 

Shoppers Stop has opened two new Estée Lauder boutiques in New Delhi, marking a significant expansion of its beauty division. The boutiques, featuring Bobbi Brown and Jo Malone London, are situated at the Promenade Mall in Vasant Kunj. 

“A big win for the beauty vertical at Shoppers Stop as we officially launch two new boutiques at Vasant Kunj Promenade Mall in partnership with Estée Lauder—Bobbi Brown and Jo Malone London,” said Biju Kassim, CEO of Beauty at Shoppers Stop, in a LinkedIn post, sharing images of the new stores. “Both brands are much loved by our customers and were brought to life due to their overwhelming demand.”

Since its partnership with Estée Lauder began in 2007 with the launch of the first MAC Cosmetics store, Shoppers Stop has expanded to operate 88 standalone beauty stores for Estée Lauder brands such as MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone London, and Too Faced.

Founded in 1991 by property developer K Raheja Corp, Shoppers Stop opened its first store in Andheri, Mumbai. The company now boasts over 106 department stores across more than 56 cities, along with 7 premium home concept stores, 50+ Intune fashion stores, and 23 airport outlets.

 

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Retail India News: FableStreet Expands with New Store at Phoenix Marketcity, Pune
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Retail India News: FableStreet Expands with New Store at Phoenix Marketcity, Pune
 

FableStreet, a premium western wear brand crafted specifically for Indian women, has announced the opening of its newest store at Phoenix Marketcity in Pune. This expansion builds on the brand’s impressive growth over the last eight years, which started in e-commerce and later expanded to offline retail with locations in Mumbai and Pune, where it has been met with overwhelming customer response.

The success in these cities has underscored a rising demand from FableStreet’s customer base, who are eager for more opportunities to experience the brand’s high-quality, well-fitting designs in person.

Our customers are increasingly asking for more offline locations where they can interact with our collections firsthand. This sentiment reflects in the fact that our stores are on track to return capex within the first 18 months,said Adarsh Sharma, Co-founder of FableStreet.

We are committed to making our best fitting western wear for Indian bodies accessible across the country, and the response in Pune and Mumbai has been phenomenal. This expansion allows us to further connect with our online customers & potential FableStreet women in the region,added Ayushi Gudwani, Founder of FableStreet.

The new store promises an immersive shopping experience for customers, offering a broad selection of versatile fashion choices ranging from workwear to party attire, all designed to cater to the multifaceted style needs of today’s modern Indian woman. FableStreet’s collection features dresses, tops, shirts, skirts, blazers, and trousers that blend style, quality, and comfort.

To celebrate the grand opening weekend from November 8th to 10th, 2024, FableStreet is offering a special FLAT 40 percent discount, inviting fashion enthusiasts to explore the latest store and experience its unique offerings firsthand.

 

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Retail India News: Elf Beauty Raises Annual Sales and Profit Forecasts, Shares Surge 9 Pc
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Retail India News: Elf Beauty Raises Annual Sales and Profit Forecasts, Shares Surge 9 Pc
 

Elf Beauty raised its annual sales and profit forecasts on Wednesday, driven by its strong performance in selling affordable cosmetics such as lip oil and liquid blush across the U.S. and global markets. The announcement sent the company's shares up 9 percent in extended trading.

In a market where major beauty brands like Estee Lauder and L'Oréal have faced challenges in spurring demand, Elf has stood out by attracting budget-conscious customers seeking lower-priced makeup and skincare solutions.

Elf now projects net sales between $1.32 billion and $1.34 billion, up from its previous forecast range of $1.28 billion to $1.30 billion. The brand's success can be attributed in part to its strategy of introducing "dupes"—more affordable versions of high-end cosmetics—and pricing its products between $2 and $10. This approach has resonated well with consumers, further boosting demand.

The California-based company has also expanded its product range through mass retailers, including Walmart, Target, and Amazon.com, broadening its reach within the U.S. market. In a move to deepen its market penetration, Elf is set to enter a subset of Dollar General stores in November. “This helps to tap a consumer base that only has access to some legacy mass brands,CEO Tarang Amin said during a post-earnings call.

For the quarter ended September 30, Elf reported a 40 percent increase in net sales, totaling $301.1 million, surpassing analysts’ average estimate of $285.8 million, according to data compiled by LSEG. The company posted an adjusted profit of 77 cents per share, beating Wall Street's projection of 43 cents per share.

Elf has also raised its annual adjusted earnings per share outlook to between $3.47 and $3.53, up from its previous range of $3.36 to $3.41. Price adjustments in international markets like India and Germany, along with cost-saving initiatives, contributed to the company's 40-basis-point improvement in gross margin, which now stands at 71 percent for the second quarter.

Elf has a broad appeal across all income groups. The company is currently focusing on delivering “the highest quality at an accessible price or at an extraordinary price.”

 

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Retail India News: Under Armour Shares Surge 20 Pc as Company Raises Annual Profit Forecast
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Retail India News: Under Armour Shares Surge 20 Pc as Company Raises Annual Profit Forecast
 

Shares of Under Armour jumped by 20 percent on Thursday after the sportswear company raised its annual profit forecast, attributing the optimism to reduced input costs and strategic cost-saving measures. These include fewer discounts at its own stores and online channels.

The positive outlook comes as Kevin Plank, the company’s founder, returns as CEO to overhaul the business following several quarters of disappointing results. Plank has laid out a strategy to improve profitability, which involves reducing headcount and cutting excess inventory.

Both Under Armour and its rival Nike are working to reshape their businesses to revive consumer demand and regain market share from emerging, innovative competitors like Roger Federer-backed On and Deckers Outdoor’s Hoka. Plank is driving a focus on selling apparel and footwear at full prices to correct past issues tied to excessive discounting.

During a post-earnings call, Plank highlighted that full-price sales made up around half of all e-commerce revenue in the second quarter, up from 30 percent a year ago. This shift, combined with the move to lower discounts, helped increase the company’s gross margin by 200 basis points to 49.8 percent.

It takes more than the right pricing strategy to succeed in the athleisure market. Creating products that consumers are willing to pay top dollar for and swerving the need for sales stickers is the best way to impress investors," commented Danni Hewson, head of financial analysis at AJ Bell.

The company has now adjusted its forecast for annual adjusted per-share profit to a range of 24 to 27 cents, compared to its prior outlook of 19 to 21 cents. For the quarter, Under Armour reported an adjusted profit of 30 cents per share, surpassing analysts' expectations of 20 cents.

BMO Capital Markets analyst Simeon Siegel noted, For some time, we have believed Under Armour would be best situated to improve its business by focusing on health overgrowth.”

In terms of sales, Under Armour's second-quarter net sales fell 10.7 percent to $1.40 billion, outperforming analysts’ estimates of an 11.6 percent decline to $1.39 billion, according to data from LSEG.

 

 

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Retail India News: Bajaj Electricals Posts 59 Pc Profit Decline; Focus Shifts to Festive Demand Recovery
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Retail India News: Bajaj Electricals Posts 59 Pc Profit Decline; Focus Shifts to Festive Demand Recovery
 

India's Bajaj Electricals reported a significant 59 percent decline in its second-quarter profit on Thursday, primarily due to a drop in demand for cooling products as monsoon conditions brought down temperatures. The company's consolidated net profit fell sharply to Rs. 129 million ($1.53 million) for the quarter ending September 30, compared to Rs. 316.8 million during the same period last year.

Despite the fall in profits, Bajaj Electricals recorded a modest increase in total revenue from operations, which grew by 0.5 percent to Rs. 11.15 billion. The company, which produces a wide range of consumer products from kitchen appliances to LED lighting solutions, has been navigating challenges brought on by the monsoon season and broader market conditions.

Despite the weaker results, market analysts remain hopeful for a recovery in the coming months, particularly during the December quarter, which is expected to see a surge in consumer spending driven by festive season offers and discounts. The festive season in India is typically marked by a spike in sales of consumer appliances and household products, providing an opportunity for companies like Bajaj Electricals to recover lost ground.

Speaking on the challenges and opportunities ahead, industry experts noted that promotional strategies, along with a wider range of product offerings, could support growth during the next quarter. The company’s efforts to innovate and diversify its portfolio may help in capturing renewed demand as consumer confidence is expected to improve.

Consumer goods companies across India have been facing similar challenges, as rising inflation and cost-of-living increases have put pressure on consumer spending. Companies in the sector are strategically targeting the holiday season with offers and discounts to revive demand while focusing on maintaining profitability through operational efficiency and product innovation.

The path ahead for Bajaj Electricals, like many of its industry peers, will depend on its ability to adapt to market conditions and capitalize on consumer demand recovery during key periods while managing external pressures such as climate conditions and economic fluctuations.

 

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{Funding Alert} Boldfit Secures Rs 110 Cr in Funding, Eyes Expansion and Product Innovation
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{Funding Alert} Boldfit Secures Rs 110 Cr in Funding, Eyes Expansion and Product Innovation
 

Boldfit, a direct-to-consumer (D2C) fitness brand, has secured Rs. 110 crore (approximately $13 million) in a funding round led by venture capital firm Bessemer Venture Partners. The funding news comes after reports in September 2024 indicated that Boldfit was seeking to raise between $12-15 million (Rs.100-120 crores) in its largest institutional funding round to date.

The fitness startup recently welcomed Indian cricketer KL Rahul as a strategic investor and brand ambassador in late July.

Founded in 2018 by Pallav Bihani, Boldfit offers a broad range of products, including fitness equipment, yoga accessories, dietary supplements, and sportswear. Its catalog features over 400 items, catering to sports such as basketball, football, badminton, and cricket. The brand has also partnered with Indian Premier League (IPL) teams like the Mumbai Indians and Royal Challengers Bangalore.

The new funding will enable Boldfit to enhance product innovation and drive brand expansion. Additionally, the company plans to establish offline stores within the next 12 to 18 months and expand its reach to the Middle East.

This investment from Bessemer Venture Partners is a powerful endorsement of Boldfit’s vision to lead India’s fitness revolution. With this support, we’re ready to take the next big leap in our journey, delivering world-class products that inspire millions of people to lead healthier, more active lives. Boldfit is committed to setting new benchmarks for quality and innovation in fitness, making it accessible to every fitness enthusiast across the country," said Pallav Bihani, Founder, Boldfit.

This funding is a strong step forward for Boldfit, driving advancement in fitness for today’s India. Excited to see how Boldfit brings in the best for wellness with this momentum,stated KL Rahul.

Anant Vidur Puri, partner, Bessemer Venture Partners commented, “We believe sports and fitness is a rapidly growing market in India and Boldfit has emerged as an early leader in the space with its strong focus on product quality, holistic distribution, and strong brand partnerships. We’re excited to partner with Pallav and the team in their next stage of growth.

Boldfit's growth trajectory has been impressive, with its revenue nearly doubling from Rs.73 crore in FY23 to Rs. 140 crore in FY24.

 

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Retail India News: boAt Partners with Unbox Therapy to Showcase Indian Audio Innovation Globally
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Retail India News: boAt Partners with Unbox Therapy to Showcase Indian Audio Innovation Globally
 

boAt, India’s prominent audio and wearable brand and the world’s second-largest in its category, is amplifying its global footprint through an exclusive partnership with ‘Unbox Therapy,’ the renowned tech review platform led by technology YouTuber Lewis Hilsenteger. This collaboration will showcase boAt’s premium NIRVANA Series, reaching millions of viewers worldwide and furthering the brand’s commitment to delivering top-tier audio experiences, powered by its in-house research and development center, boAt Labs.

With a stronghold of 37.9 percent in India’s audio market and a robust growth trajectory of 33.3 percent, as reported by IDC, boAt is a recognized leader domestically and is now aiming to captivate international audiences. This partnership with Unbox Therapy represents a significant step in its efforts to engage global tech enthusiasts who value both authenticity and high-performance lifestyle products.

Unbox Therapy, led by Hilsenteger, commands a YouTube subscriber base exceeding 24 million and boasts an extensive social media following. Renowned for his genuine, in-depth reviews, Hilsenteger provides younger audiences with trusted evaluations of tech and lifestyle offerings. In this exclusive review, he delves into the premium attributes of boAt’s NIRVANA Series, highlighting its innovative design, superior sound quality, and advanced technological features, all of which reflect boAt's dedication to crafting products that align with contemporary youth needs.

boAt’s collaboration with Unbox Therapy is more than just a review—it marks a milestone in our mission to set global standards in audio. With Lewis's authentic insights and a long-term partnership, we're excited to showcase Indian audio excellence on a global stage. Our investment in boAt Labs' R&D has empowered us to democratize best-in-class features in the Nirvana series, making advanced audio technology accessible to all,” shared Siya Wadhawan, Head of Product Marketing at boAt. 

Backed by innovation at boAt Labs, the Nirvana series has quickly become the fastest-growing sub-premium category within a year. boAt’s focus on cutting-edge technology underscores its mission to make advanced audio experiences widely available. This latest addition to the Nirvana lineup demonstrates next-generation features and reaffirms the brand’s dedication to setting new benchmarks in the audio industry.

The exclusive Unbox Therapy review represents the first step in boAt’s ambitious plan to establish a lasting international presence. By promoting cross-cultural engagement through groundbreaking technology, boAt aims to reinforce its commitment to audio excellence on a global scale.

 

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Retail India News: Naturebook Expands Healthy Offerings with State-of-the-Art Production and PMFME Backing
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Retail India News: Naturebook Expands Healthy Offerings with State-of-the-Art Production and PMFME Backing
 

As the global demand for healthier, preservative-free food continues to rise, fueled by changing consumer preferences, small and medium-sized enterprises (MSMEs) are emerging as key players in the health food sector. A 2022 study highlighted that 61 percent of global consumers prioritize healthier food options, a trend driven primarily by millennials, with the health food market projected to reach $1 trillion by 2027. However, MSMEs often face hurdles such as limited resources and access to advanced technology, which can stifle their growth.

One such MSME, Naturebook, based in Keonjhar, Odisha, is capturing attention with its preservative-free, nutrient-dense foods. Specializing in Sattu—a traditional Indian superfood—Naturebook combines it with oats, flaxseeds, almonds, and cashews to cater to modern health-conscious consumers. Founded in 2019 by Suraj Rana, Naturebook aimed to transform everyday eating habits but faced significant challenges typical of small businesses, including market dominance by processed foods, financial constraints, and outdated equipment.

With the introduction of advanced machinery, Naturebook increased its production capacity from a modest 5 tons annually to 1,000 tons. The company expanded its product offerings under the iNature brand, featuring Mix Sattu, Sugar-Free Sattu, and Ragi Powder, resonating with health-focused buyers. By the end of 2024, Naturebook had established a presence in 28 towns across Odisha, achieving a turnover of Rs. 2 crore.

Suraj Rana, Founder, Naturebook said, “Raising funds to expand production or build a distribution network was tough. Competing with big brands felt like fighting a giant with a slingshot. Marketing the products, especially in an industry where convenience often trumps health, required creative strategies like word of mouth and small-scale retail. Additionally, consumer habits were slow to change. The perception that ‘healthy’ equaled ‘bland’ was deeply ingrained. We had to prove that eating healthy could also mean eating deliciously. When the COVID-19 pandemic hit, it exacerbated these challenges. Supply chains collapsed, raw material shortages spiked, and consumer demand plummeted. The company’s growth came to a standstill, with production halted and no digital footprint to fall back on. We were on the brink of shutting down.”

However, 2024 marked a turning point for Naturebook, thanks to the support of the Prime Minister’s Formalization of Micro Food Processing Enterprises (PMFME) scheme, implemented with Palladium as the State Project Management Unit (SPMU). The scheme provided critical financial assistance, including a 35 percent subsidy on machinery, enabling Naturebook to modernize its operations and scale up production. Palladium also offered guidance on branding, quality standards, and business development opportunities.

Looking ahead, Naturebook plans to expand into Bihar, Jharkhand, and West Bengal, with aspirations for a nationwide reach. The company aims to achieve Rs. 100 crore in revenue over the next five years while staying true to its mission of delivering nutritious, preservative-free food without compromising on taste or convenience.

With the support of initiatives like the PMFME scheme, brands like Naturebook have the potential to grow into industry giants, competing with established names while reshaping the food industry. By offering healthier, sustainable options, they are not only meeting the demands of health-conscious consumers but are also paving the way for a future where small enterprises drive big change, ensuring nutritious food is accessible to all," stated Amit Patjoshi, CEO of Palladium India.

 

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Retail India News: Jaypore Revives Ancient Dokra Craft Through Partnerships with Skilled Artisans
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Retail India News: Jaypore Revives Ancient Dokra Craft Through Partnerships with Skilled Artisans
 

In an effort to bring India’s rich craft heritage to a global audience, Jaypore has formed valuable partnerships with artisanal communities and independent artisans across the country. The brand is particularly focused on preserving traditional crafts like Dokra, an ancient metal casting technique practiced by the Ghadwa community in Kondagaon, Chhattisgarh. Through its efforts, Jaypore is reimagining traditional crafts for contemporary tastes, while ensuring the preservation of the cultural stories behind each handmade piece.

Dokra, which dates back over 4,000 years, uses the lost-wax process, a technique passed down through generations. Artisans create wax models, coat them in clay, and heat the molds to remove the wax before pouring molten metal into the mold. Once the mold cools and is broken, a unique metal piece emerges, each reflecting the artisan’s skill and cultural heritage. Designs are inspired by nature, mythology, and village life.

Despite the craftsmanship’s historical significance, Dokra has struggled to stay relevant in modern markets. With limited local demand and inconsistent orders, many artisans face financial instability. Jaypore’s involvement has played a crucial role in revitalizing this art form by connecting artisans with wider markets and offering a platform for their work to reach a global audience.

Jaypore has been working with well-known Dokra artisans like Shabbir Nag and Panchu Ram Sagar for over four years. Shabbir Nag, a recipient of the State Award in 2005, and Panchu Ram Sagar, who received both the State and National Awards in 1999, have gained recognition for their intricate works that draw from nature and tribal motifs. Jaypore’s partnership with these artisans has not only supported the preservation of the craft but has also created sustainable income opportunities.

By featuring Dokra pieces in its collection, Jaypore provides artisans with the opportunity to sell their work in markets across India and internationally. With 27 stores across the country and a strong online presence, Jaypore has given these artisans a platform to showcase their creations, which has led to consistent orders and stable income.

The brand’s Dokra collection features a range of products, from home décor items like candle holders and figurines to statement jewelry pieces. Each piece is handcrafted using the traditional lost-wax casting technique, ensuring no two pieces are alike. The collection showcases both brass and bronze creations, blending rustic aesthetics with fine detailing inspired by tribal motifs.

Jaypore’s Dokra collection is available at its 27 stores across India and online, offering customers an opportunity to own a piece of India’s rich craft heritage while supporting the artisans who have kept the tradition alive for generations.

Through this initiative, Jaypore continues to celebrate the timeless artistry of Dokra, while empowering artisans and ensuring the survival of this ancient craft in the modern world.

 

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Retail India News: Protinex Diabetes Care Collaborates with Apollo Health Co for World Diabetes Day Initiative
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Retail India News: Protinex Diabetes Care Collaborates with Apollo Health Co for World Diabetes Day Initiative
 

In a significant initiative aimed at enhancing diabetes management and encouraging early testing, Protinex Diabetes Care has teamed up with Apollo Health Co (Apollo 24|7). This partnership seeks to raise awareness about diabetes care and highlight the importance of regular testing for long-term blood sugar management.

To mark World Diabetes Day, Protinex Diabetes Care is offering consumers a complimentary HbA1c test with every purchase of a Protinex Diabetes Care pack. The HbA1c test, considered the gold standard for long-term glucose monitoring, measures average blood glucose levels over the past two to three months. This test can be easily scheduled with a home collection appointment through Apollo 24|7, and the offer is available until November 30.

The initiative aims to encourage individuals to actively monitor their blood glucose levels and take proactive steps in managing their health, particularly during a time when diabetes rates are on the rise. According to the Indian Council of Medical Research's (ICMR) INDIAB study, India has over 101 million people living with diabetes, accounting for 11.4 percent of the population. Regular blood glucose testing, alongside proper management and lifestyle changes, plays a key role in improving the quality of life for individuals with diabetes.

Protinex Diabetes Care provides a scientifically designed formula to support blood sugar control, enriched with essential nutrients, including 11 immuno-nutrients to support immunity. The clinically proven Low GI formula and high fiber content further help reduce cholesterol. Through this collaboration, Protinex emphasizes the importance of early diagnosis and effective management of diabetes.

Sriram Padmanabhan, Marketing Director, Danone India shared, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about early diagnosis and management. This World Diabetes Day, we are proud to collaborate with Apollo Health Co (Apollo 24|7) to empower individuals in their diabetes management journey. By offering a complimentary HbA1c test, we hope to remove some of the barriers that prevent individuals from regularly monitoring their health. Through this synergy, we are dedicated to raising awareness about the benefits of protein and fiber in managing diabetes and making a meaningful impact on diabetes care in India.” 

Madhava Krishna (VP – Category) from Apollo Health Co (Apollo 24|7) said,Our partnership with Protinex Diabetes Care aligns perfectly with this vision by making essential diabetes testing widely available. Protein and fiber play crucial roles in diabetes management, helping regulate blood sugar and maintain sustained energy. By incorporating these nutrients in diet alongside regular health checks, we aim to support individuals in taking meaningful steps toward managing their health. Together, we hope to create greater awareness and make diabetes care more accessible for all.”

In addition to the HbA1c test offer, Protinex Diabetes Care will ensure extensive visibility across Apollo retail stores and online platforms. The aim is to reach as many consumers as possible and educate them about the importance of early diabetes diagnosis and management. A dedicated toll number from Apollo will also be available for inquiries, providing individuals with easy access to information on testing and other health services.

Aligned with Danone’s mission to promote health through food, Protinex Diabetes Care continues to support optimal nutrition for people with diabetes, ensuring that essential nutrients are included in their diet without compromise. The brand remains dedicated to enhancing the health and well-being of individuals across India, encouraging a balanced diet and healthy lifestyle alongside diabetes care.

 

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Retail India News: Honasa Consumer Unveils Winter Moisturizing Range Across Leading Brands
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Retail India News: Honasa Consumer Unveils Winter Moisturizing Range Across Leading Brands
 

With the arrival of winter, Honasa Consumer has launched a diverse range of moisturizing products across its brands, including Mamaearth, The Derma Co., Aqualogica, and Dr. Sheth’s. This new range is designed to address various skin types and concerns, aligning with Honasa’s strategy to cater to “Needs Differing by Skin Types, Seasons, and Special Occasions.” This launch comes amid increasing demand for moisturizing solutions, with moisturizing creams growing more than twice the FMCG growth rate, according to Nielsen data, reflecting a heightened consumer need for effective hydration during colder months.

For consumers who prioritize natural ingredients and toxin-free options, Mamaearth has introduced two new Light Moisturizing Creams—Beetroot Hydraful and Vitamin C Daily Glow. These creams are lightweight, non-sticky, and safe for use on the face, hands, and body. They are Made Safe Certified and dermatologically tested, ensuring quality and safety. Meanwhile, The Derma Co., known for its science-based skincare, has unveiled its Nia-Ceramide Deep Moisturizing Cream, formulated with niacinamide and ceramides to cater to all skin types, from dry to very oily.

Dr. Sheth’s, which focuses on natural and active ingredients, has introduced moisturizing creams featuring Kesar Kojic Acid and Vitamin C & Ceramide, providing 48-hour hydration and targeting pigmentation for normal to combination skin. Rounding out the winter lineup, Aqualogica, Honasa’s skin hydration brand, has launched new Milk Fluid Moisturizers in three variants, packaged in playful popsicle-inspired designs. These deliver deep, 48-hour moisture while remaining light on the skin.

Ghazal Alagh, Chief Innovation Officer & Co-founder, Honasa Consumer Limited shared,  “We understand that skin needs special attention during winter, especially with India’s varied climate conditions. We at Honasa are focused on meeting the increasing consumer demand for hydration solutions by catering to diverse needs across skin types, seasons, and occasions. Our new moisturizer range across brands embodies this approach, with each product thoughtfully designed to provide effective, targeted care so consumers can find the perfect fit for their unique needs. With a commitment to sustainable and effective skincare, we are dedicated to serving all consumer types by delivering safe, high-quality solutions.

The winter moisturizing range from Honasa Consumer will be available through major retail outlets, e-commerce platforms, and the official websites of each brand. This new launch reflects Honasa’s commitment to expanding its reach within India’s personal care market by delivering versatile, skin-friendly solutions that resonate with a broad range of consumers.

 

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Retail India News: Blur Launches Classic Nude Brown Lip Collection with Unique, Playful Twist
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Retail India News:  Blur Launches Classic Nude Brown Lip Collection with Unique, Playful Twist
 

For those who love a classic nude brown lip, Blur has unveiled its latest range of makeup essentials designed to complement all skin tones. The new collection features innovative, multitasking products with moisturizing and transfer-proof formulas, staying true to the brand’s promise of creating fun, effective, and customer-driven beauty solutions.

Blur introduces the Call Me Daddy Liquid Lipstick in Nude Brown—a moisturizing yet matte formula that keeps lips hydrated while being completely transfer-proof. 

“Our moisturizing + matte formula keeps your lips super hydrated and moisturized while being COMPLETELY transfer-proof!” the brand promises, making it a standout choice for all-day wear.

The Dude Don’t Touch My Gloss in Chocolate Brown offers intense pigmentation combined with the nourishing power of Vitamin E. This non-sticky gloss softens and hydrates lips without leaving a sticky residue, making it versatile for use on eyes, lips, and cheeks. 

For precision lovers, Darker than My Ex’s Soul—a two-in-one Nude Pink Kajal + Lipliner—is packed with nourishing ingredients like shea butter, vitamin E, and coconut oil, making it gentle on eyes and lips. The brand’s long-stay formula will make sure your lip liner lasts the entire day and since these are pigmented af, you can also do a quick smokey eye look on days you don't have time to play with eye shadows. 

Priced at Rs 1899, this collection reflects Blur’s commitment to delivering customer-inspired products.

The formulas, the textures, the packaging—it’s all done using inputs from our customers! Team Blur wants to create a beauty community like no other :) Each product has a unique name that has a story and thought process behind it, because we want you to smile during that little 30-minute window you get for getting ready every day. These aren't just makeup products; these are conversation starters,” shares the brand.

 

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Retail India News: Berrylush Sees 50 Pc Sales Surge Following App Redesign
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Retail India News: Berrylush Sees 50 Pc Sales Surge Following App Redesign
 

Women’s wear brand Berrylush has reported a significant 50 percent rise in net sales, attributed to the successful relaunch of its app in August this year. The upgraded app, designed to deliver a more intuitive and seamless shopping experience, has been instrumental in boosting the brand’s e-commerce performance.

The 50 percent growth in sales following our app redesign reveals a crucial insight about fashion e-commerce: Technical excellence and user experience are no longer just enablers—they’re core differentiators,stated Alok Paul, Co-founder and COO, Berrylush.

The revamped Berrylush app offers users a host of new features designed to make shopping easy and enjoyable. Enhancements include an intuitive user interface that improves navigation, advanced search filters for a more tailored shopping experience, and personalized recommendations based on user preferences. Exclusive promotions and discounts, faster checkout options, multiple payment methods, quick order completion, and real-time order tracking were also incorporated into the redesign to further elevate the shopping experience.

Paul further added, “By focusing on creating a seamless shopping journey, we’ve not only doubled our conversion rates but also achieved what many consider a key challenge in Indian e-commerce: Increasing prepaid orders to 45 percent.”

Berrylush’s revamped app has proven popular with its users, averaging around 2,500 monthly orders. Since the relaunch, the brand has witnessed a 1.3x increase in pre-paid orders over a span of just two months. Additionally, Berrylush has observed a noticeable rise in its average order values, now ranging between Rs 800 and Rs 1,200, indicating a positive reception of the enhanced shopping experience.

The success of the new app extends beyond sales growth, as Berrylush has also achieved a significant 10x return on ad spend (RoAS). The brand allocates approximately Rs 3 lakh per month to mobile app advertisements, demonstrating a strong return on investment due to the app’s success in converting and retaining customers.

Repeat purchases have also seen a surge, reflecting a positive response to the overall user experience and further solidifying customer loyalty to the brand. According to Berrylush, optimizing the app to focus on user needs and preferences has been a key driver in building a loyal customer base.

Looking ahead, Berrylush plans to continue enhancing its platform to align with evolving customer preferences, expand its product offerings, and introduce new features to ensure the shopping experience remains engaging and relevant. The goal is to sustain the current growth trajectory and further strengthen its position in the competitive e-commerce landscape.

 

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Retail India News: Bummer Launches Innovative Vending Machines for Effortless Innerwear Shopping
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Retail India News: Bummer Launches Innovative Vending Machines for Effortless Innerwear Shopping
 

In an innovative move to enhance convenience for its growing consumer base, modern Indian D2C innerwear brand, Bummer, has introduced India’s first-ever vending machines designed to make shopping for innerwear as simple as purchasing a bottle of water. The brand's groundbreaking initiative aims to provide shoppers with a hassle-free experience while on the go, ensuring that buying quality innerwear is just a tap away.

The vending machines feature an intuitive interface, allowing customers to effortlessly select and purchase their perfect pair of innerwear. The products are conveniently packaged for easy travel, ensuring that busy travelers can fit their new purchases into their luggage without a hassle. In addition to the user-friendly setup, the machines integrate UPI payment options, making transactions quick and seamless.

Sulay Lavsi, Founder and CEO, Bummer shared,At Bummer, we believe shopping for innerwear should be as effortless as grabbing a bottle of water. With our vending machines, we are making quality innerwear accessible for everyone on the go. Ahmedabad is just the beginning; we are looking to expand our footprint across India, transforming how people shop for their essentials.”

The vending machines will offer a curated selection of Bummer’s best-selling items, including boxers, trunks, and boyshorts, all made from ultra-soft, Lenzing-certified micro-modal fabric in the brand’s signature bold prints. These products combine luxury, comfort, and sustainability, offering customers a high-quality experience with every purchase.

The first Bummer vending machine has already been launched at Ahmedabad Airport, with future plans to expand to other major cities such as Mumbai, Delhi, and Bangalore in the coming months. The initiative allows Bummer to enhance its visibility in high-footfall travel hubs while offering a unique shopping experience to busy travelers.

Bummer, founded in 2020 by Sulay Lavsi, has rapidly grown into a brand that redefines innerwear by making it a fun and stylish category. Known for its ultra-soft, breathable, and eco-friendly products, Bummer continues to challenge traditional innerwear norms, offering products that make people feel good both inside and out.

 

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Retail India News: Indica Launches Natural & Nourish Creme Hair Color with Trisha Krishnan as Ambassador
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Retail India News: Indica Launches Natural & Nourish Creme Hair Color with Trisha Krishnan as Ambassador
 

Indica, the flagship hair color brand from CavinKare Pvt Ltd, is marking its entry into the crème hair color category with the launch of its new Indica Natural and Nourish Creme Hair Color. This innovative product features an advanced formula with Less Dye Chemicals, offering vibrant color, a satin-like shine, and a focus on hair health, all at a remarkable price of just Rs. 15.

To complement the launch, Indica has appointed renowned actress Trisha Krishnan as the brand ambassador, further enhancing the product’s appeal and making it more relatable to consumers.

The new hair color variant stands out with its unique blend of nourishing ingredients, including Onion oil, Argan oil, and Coconut oil, designed to revitalize and protect hair while providing rich, long-lasting color. With 100 percent grey coverage, the product is available in shades like Natural Black 1, Dark Brown 3, and Burgundy 3.16. Indica is committed to making quality hair care accessible to everyone, with the product available across both urban and rural retail outlets.

Rajat Nanda, Business Head – Personal Care, CavinKare said, “We are delighted to announce the launch of Indica Natural and Nourish Crème Hair Color, marking our foray into the crème hair color category. Indica has consistently positioned itself as a leader in innovation, introducing transformative products that enhance the consumer experience. As a brand committed to innovation and consumer well-being, we recognize the growing demand for sustainable beauty, which has enabled us to launch this groundbreaking product with a pioneering formula. This exemplifies our dedication to offering our consumers rich, long-lasting colors while prioritizing hair health like never before. Furthermore, we are proud to have associated with celebrated actress Trisha Krishnan, whose iconic presence perfectly embodies our message of accessible beauty. We aim to empower individuals to embrace their unique beauty with confidence and ease.”

Actor Trisha Krishnan said, “It feels like a homecoming for me as this is my second brand endorsement for CavinKare. I have always appreciated the various innovations that CavinKare has brought to market and thereby consumers across brands. Today, I am endorsing yet another path-breaking, innovative product from the house of CavinKare - Indica’s Natural and Nourish Creme Hair Color. Indica is a household name and has earned itself a strong reputation among Indian consumers. I am happy to be endorsing this product today. At a time when we have all become conscious and aware of the products that we use, Indica continues to guide us to embrace self-care without the worry of chemicals with its industry-first, Less Dye Chemicals formulation. The all-new Indica Natural and Nourish Creme represents a broader movement in beauty towards healthier, more mindful choices.”

Samarth Shrivastava, Founder, BelieveTrinity, said, “Indica Natural & Nourish Crème Hair Color  had genuine new news to share with consumers. Sahil Sambyal (Senior Brand Manager, Indica) gave us a very sharp & crisp brief on the consumer insight & product benefits. Our job was to bring the product benefit to life in the most truthful manner. The combination of Hanoz Mogrelia (Head of Creative) & Aman Khan (Creative Director), BelieveTrinity’s creative team; along with Joyna Mukherjee (Director) and Minto Singh (Classics Films) made sure that the work was brought to life in a stunning way. Trisha Krishnan is looking gorgeous; we are in love with this film.”

With this launch, Indica Natural & Nourish Crème Hair Color is poised to make waves in the hair care market, providing an unbeatable combination of nourishing ingredients, vibrant color, and affordable luxury.

 

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{Funding Alert} D2C Startup Mitra Raises $1.3 Mn to Expand Manufacturing and Supply Chain
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{Funding Alert} D2C Startup Mitra Raises $1.3 Mn to Expand Manufacturing and Supply Chain
 

Gurugram-based direct-to-consumer (D2C) FMCG startup Mitra has successfully raised Rs. 11 Crore ($1.3 Mn) in its Pre-Series A funding round, which was led by Bestvantage Investments and included participation from a strategic family office in Dubai.

The funding will support Mitra’s expansion plans, particularly by enhancing its newly established manufacturing facilities in Mathura and Gurugram. Additionally, the company aims to strengthen its supply chain, explore export opportunities in European markets, and engage in strategic government tenders, including those from NAFED and Bharat Aata.

Founded in 2022 by Abhishek Kaushik, Mitra specializes in producing essential consumer goods such as flour, pulses, rice, and spices at competitive prices. The company has built a distribution network that includes over 300 distributors and more than 15,000 retailers across 14 major locations in India.

Mitra is also looking to expand into Tier II and Tier III cities, targeting regions where access to affordable, high-quality products is still limited. In its inaugural year, the startup achieved sales of Rs. 14 Crore and is now aiming to increase that figure to over Rs. 35 Crore by the end of the current financial year, which would represent a year-on-year growth of 3.5 times.

Reflecting on the funding, Mitra’s founder and CEO, Abhishek Kaushik, stated, “We are now eyeing to increase the production capacity with new categories and international growth along with the domestic market. We are grateful to our investors for their confidence and support as we embark on this exciting growth trajectory.

Mitra’s growth aligns with the thriving D2C market in India, which boasts over 190 million digital shoppers, making it the third-largest online shopping market globally. This funding round is part of a larger trend where D2C brands are raising capital to advance their expansion efforts.

Recent examples in the sector include agritech startup Two Brothers Organic Farms, which raised Rs. 58.25 Crore ($7 Mn) in June during a Series A funding round led by Zerodha’s investment arm, Rainmatter Capital, aimed at enhancing business growth in India and the US. Additionally, in August, D2C baby food brand Bebe Burp secured Rs. 8 Cr in Pre-Series A funding from Gruhas Collective Consumer Fund to broaden its footprint in the baby food market.

 

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Retail India News: Svish Launches Isvish Delay Spray to Empower Intimate Wellness in India
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Retail India News: Svish Launches Isvish Delay Spray to Empower Intimate Wellness in India
 

Svish, a prominent health and personal care brand, has unveiled the Isvish Delay Spray, a professionally validated solution aimed at helping individuals achieve longer-lasting satisfaction in their intimate relationships. This innovative product is part of Svish's mission to provide safe and accessible resources that encourage open dialogue around intimate wellness, a subject often considered taboo. By launching this product, the brand seeks to raise awareness about the importance of intimate well-being in India.

In a culture where personal matters are often overlooked, Svish is dedicated to fostering open conversations about intimate health. The development of Isvish Delay Spray is inspired by the widespread issue of premature intimacy, which affects nearly one in three men globally. When not addressed, this issue can negatively impact relationships, self-esteem, and emotional health, often due to cultural stigma. With a focus on a discreet and user-friendly design, Svish aims to improve the lives of its customers and advance the intimate wellness sector, which is set to grow significantly as societal attitudes shift.

Ishan Grover, Co-Founder, Svish shared, "Intimate well-being is essential to the overall quality of life, but many experience challenges in silence due to societal norms in India. At Svish, we prioritize solutions that enhance life’s quality. By addressing a common yet seldom discussed issue, the Isvish Delay Spray aspires to give people the freedom to embrace life with confidence and fulfillment.”

The Isvish Delay Spray offers a dependable, easy-to-use option for enhancing intimate confidence. Its dermatologist-tested formula ensures a comfortable experience, even for those with sensitive skin. Clinically validated, the spray provides extended control, promoting more satisfying and confident romantic encounters. The product has a subtle strawberry scent and comes in a portable 30ml bottle, making it discreet and convenient for users. A simple application of two to three sprays to the desired area ten to fifteen minutes prior to intimacy allows it to dry thoroughly, ensuring optimal comfort and satisfaction.

While conversations about intimate wellness are often avoided, Svish believes that dismantling these stigmas is essential for holistic well-being. Issues like premature intimacy can lead to emotional distress and strain in relationships if ignored. Through products like Isvish Delay Spray and additional initiatives, Svish is committed to shifting perceptions in India towards greater acceptance and understanding, ultimately fostering both mental and physical wellness.

 

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Retail India News: Stove Kraft Launches Innovative Kitchen Solutions with New Range of Chimneys and Hobs
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Retail India News: Stove Kraft Launches Innovative Kitchen Solutions with New Range of Chimneys and Hobs
 

Stove Kraft, a leading manufacturer of kitchen appliances in India, has announced the launch of its latest collection of cutting-edge kitchen solutions, featuring the Pigeon Black Diamond and Atmos Chimneys, as well as the Slender and Linea Hobs. This new range underscores the company's dedication to innovation, style, and functionality, offering unparalleled solutions tailored for modern Indian kitchens.

The Pigeon Black Diamond and Pigeon Atmos Chimneys are designed for superior kitchen performance, addressing common cooking challenges such as smoke, grease, and noise. The Pigeon Black Diamond Chimney incorporates advanced heat auto-clean technology for effortless maintenance. Its filterless system efficiently separates grease from the air while operating at a low noise level of 56 dB.

The Pigeon Atmos Chimney is tailored for larger kitchens and boasts an elegant T-shaped glass design. It shares the same high suction capacity of 1500 m³/h, featuring touch controls and energy-efficient lighting for a sleek and hassle-free cooking experience. Like the Black Diamond model, it maintains a low noise level of just 56 dB.

Stove Kraft's Xtreme DLX Chimney merges modern aesthetics with functionality. Its inclined design captures smoke and fumes more effectively by directing airflow toward the outlet, preventing smoke from lingering in the kitchen. This design not only enhances coverage for larger cooking surfaces but also adds a contemporary touch to kitchen interiors, simplifying access for cleaning.

In addition to chimneys, Stove Kraft's Slender and Linea Hob collections provide a blend of functionality and style to accommodate the diverse needs of Indian home cooks. The Pigeon Slender Hob features an 8mm toughened black glass top, an auto-ignition system, and high thermal efficiency, making it an ideal companion for quick and efficient cooking. 

For those seeking a more compact option, the Pigeon Linea Hob presents similar features with a 6mm toughened glass top and an auto-ignition system, ensuring both style and efficiency for smaller kitchens. Both hobs come with a five-year warranty on the glass, assuring durability and performance for homeowners.

Manu Nanda, Chief Marketing Officer, Stove Kraft elaborated, "Our approach has always been about creating very stylish, smart, affordable kitchen solutions that exceed our customers’ expectations. We have put in lots of consumer feedback and incorporated their suggestions in this new range. With our new chimneys and hobs, we are proud to offer innovations like gesture control and heat auto-clean technology in a price range that is accessible to Indian households. Our aim is to make sophisticated technology both practical and affordable, ensuring that we continue to lead the market in terms of quality, design, and value."

With this latest collection, Stove Kraft aims to elevate the Indian kitchen by setting new standards of elegance, functionality, and affordability. The advanced features, such as low-noise operation, high thermal efficiency, and gesture-based controls, are designed to provide a seamless and delightful cooking experience while ensuring quality and longevity.

 

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Retail India News: Kriti Sanon Expands HYPHEN's Golden Hour Glow Range at Nykaaland
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Retail India News: Kriti Sanon Expands HYPHEN's Golden Hour Glow Range at Nykaaland
 

HYPHEN, a leading skincare brand known for its blend of effective solutions, marked a new milestone at Nykaaland in Mumbai with the launch of its expanded Golden Hour Glow Range. The event, led by HYPHEN’s Co-founder and Chief Customer Officer Kriti Sanon and Co-founder and Chief Growth Officer Vaishali Gupta, saw the introduction of two new products, enhancing the brand’s signature line. In a night that blended beauty and entertainment, Kriti also hosted the first offline episode of HYPHEN’s Kurious-K podcast, featuring Dr. Aanchal Panth, dermatologist, alongside influencers Mridul Sharma and Aashi Adani. The evening also included a customer meet-and-greet, offering skincare enthusiasts an immersive experience.

Nykaaland, which brings the best of online beauty into an interactive physical realm, provided the ideal backdrop for HYPHEN’s product showcase. The Golden Hour Glow Range, designed to simplify skincare with a balance of nature and science, was officially unveiled, reinforcing HYPHEN’s commitment to customer-driven innovation.

The brand launched its Golden Hour Glow Serum at inception, and this expansion introduces the Golden Hour Glow Moisturizer and Golden Hour Glow Screen SPF 50 PA++++. The new moisturizer is a fragrance- and color-free gel cream designed to deliver an instant glow with the power of Triple Vitamin C, including Kakadu extract, 3-O-Ethyl Ascorbic Acid, and Tetrahexyldecyl Ascorbate (THD), for brighter, even-toned skin. Additional ingredients, such as Niacinamide and Carrot Seed Oil, control sebum production, support cell regeneration, and improve texture. Polyglutamic acid in the formula also helps retain moisture, giving the skin a lasting glow.

Meanwhile, the Golden Hour Glow Screen SPF 50 PA++++ is a lightweight sunscreen enriched with Kakadu, Mandarin, and Green Tea Extracts alongside Peptides and Ectoin. Offering protection against blue light and UVA/UVB rays, this sunscreen provides a radiant, sun-kissed finish, ideal for daily use.

Kriti Sanon, Co-founder & Chief Customer Officer, HYPHEN said, “I am thrilled to expand HYPHEN’s Golden Hour Glow Range! We launched our Golden Glow Hour Serum at the time of the brand’s launch, and it received massive love from our customers. With popular demand to expand the range further, our team formulated products that give the perfect balance of moisturization and sun protection alongside glowing skin. It gives me the perfect golden hour look, all while protecting my skin from sun damage. Likewise, hosting the first offline episode of our Kurious-K podcast was such a special experience as I met so many of our amazing customers and delved into meaningful conversations around skincare. It was the perfect opportunity to connect and celebrate our shared passion for healthy skin.”

The launch and live podcast at Nykaaland underscore HYPHEN’s commitment to enhancing skincare routines through accessible, science-backed products and customer interactions. The Golden Hour Glow range is now available for purchase on the HYPHEN website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

 

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Retail India News: Libas Launches Its First Exclusive Brand Outlet in South India on Dhanteras
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Retail India News: Libas Launches Its First Exclusive Brand Outlet in South India on Dhanteras
 

On this auspicious day of Dhanteras, Libas has announced the opening of its very first Exclusive Brand Outlet (EBO) in South India, located at the bustling Phoenix Market City in Bengaluru. This launch marks a significant milestone for the brand as it expands its presence in one of India’s most vibrant shopping regions.

Arun AB, Founder, Libas commented on the launch, “Bengaluru holds a special place in my heart, and Phoenix Market City is among the most popular shopping destinations in the country, making it the ideal location for this milestone. The choice of Bengaluru, known for its rich cultural heritage and fashion-forward consumers, underscores Libas's commitment to reaching customers in key urban centers."

The new outlet promises to offer a diverse range of stylish and high-quality ethnic wear that Libas is celebrated for. From elegant kurtas to contemporary fusion wear, the store aims to cater to the tastes and preferences of a varied clientele, ensuring that every visit offers something unique.

The founder also expressed gratitude to the Phoenix Team for their support during this endeavor, saying, “Thanks a lot to Phoenix Team for their support & guidance.” This collaboration has been instrumental in bringing the Libas vision to life in such a prime retail location.

Libas warmly invites everyone to visit the new store and discover the exceptional blend of style and quality that has become synonymous with the brand. With this launch, the company aims not only to enhance its footprint in South India but also to forge deeper connections with customers by providing an immersive shopping experience. Whether you are looking for festive attire or everyday wear, the new Libas outlet is poised to become a go-to destination for fashion enthusiasts in Bengaluru

 

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Retail India News: D2C Innovator Anaar is Changing the Game for Bridal Footwear
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Retail India News: D2C Innovator Anaar is Changing the Game for Bridal Footwear
 

Anaar, a direct-to-consumer (D2C) footwear brand, was launched by Tanushri Biyani in 2024, with a mission to blend sustainability and style. Specializing in handcrafted bridal sneakers, Anaar aims to provide essential support and cushioning for all-day comfort, allowing brides to look stunning while remaining comfortable during their special day.

Biyani emphasized the brand's innovative approach. He stated,We are revolutionising wedding shoes with our exquisite designs and meticulous attention to detail. Our selection of wedding shoes allows you to embrace fashion without compromising the allure of your special day.” This philosophy is reflected in every pair of sneakers, designed not only to enhance bridal attire but also trevolutionizingo provide the practicality that modern brides seek.

Anaar has quickly captured the market’s attention, particularly for its popular product range. Among its highest-selling offerings are the Metallic Mella wedge sneakers, Euphoria wedge sneakers, Groove Signature wedge sneakers, Pop-Rock wedge sneakers, and Butterfly Plea wedge sneakers. Each design is meticulously crafted to ensure comfort while making a fashion statement.

What truly sets Anaar apart is its unique approach to bridal footwear. The brand’s sneakers are designed as slip-ons, moving away from the conventional laced styles typically found in bridal shoes. This innovation not only adds a contemporary twist but also enhances ease of wear. Additionally, each sneaker features intricate zari or zardozi work, drawing inspiration from the vibrant Rajasthani leheriya style, which further enriches their aesthetic appeal.

Anaar's commitment to sustainability and craftsmanship has resonated with consumers, leading to rapid growth and popularity. The brand is backed by notable investors, including Think9 Consumer and others, which underscores its potential in the competitive footwear market. With a focus on quality and style, Anaar is poised to redefine the bridal shoe experience, making comfort and elegance accessible for every bride on her special day.

 

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Retail India News: Sundaze Aims for Growth with Unique SPF Offerings and New Launches
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Retail India News: Sundaze Aims for Growth with Unique SPF Offerings and New Launches
 

Gurugram-based skincare brand 52 Sundaze, founded in 2024 by Tanisha Jain and Pranav Jain, is making waves in the beauty industry with its innovative product offerings. Operating as a bootstrapped venture since its inception, the brand has quickly gained a reputation for its unique formulations. Among its highest-selling products are the SPF 50 rosewater mist and the Clear Glow SPF mist, both of which stand out as the world’s first SPF 50 rosewater mists designed for application over makeup. This innovation reflects the brand's commitment to merging skincare and sun protection in a user-friendly manner.

As 52 Sundaze sets its sights on the fiscal year 2024-25, the company is poised for growth with plans to launch 10-12 new stock-keeping units (SKUs) in the coming months. The co-founders are excited about introducing several groundbreaking products that promise to enhance the brand's offerings. “Our philosophy is to redefine sun protection by creating products that people genuinely love to use,” they stated, emphasizing their dedication to consumer satisfaction.

The brand's mission extends beyond merely selling skincare products; it aims to make sun protection an enjoyable, effortless, and essential aspect of a healthy lifestyle throughout the year, not just during the summer months. “We focus on multifunctional products that blend SPF with skincare, ensuring our offerings are both practical and effective,” the co-founders added, highlighting their innovative approach.

Key business enablers play a crucial role in supporting 52 Sundaze's growth strategy. By utilizing platforms such as Shopify, Amazon, and Shiprocket, the brand is enhancing its online presence and streamlining its operations, allowing it to reach a broader audience. The integration of these e-commerce solutions helps 52 Sundaze improve its customer experience while optimizing logistics and fulfillment processes.

With its innovative products and a strong commitment to redefining sun care, 52 Sundaze is positioned to make a significant impact in the skincare market as it continues to grow and innovate in the coming years.

 

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Retail India News: Jewelbox Expands Presence in India with Delhi Store Launch on Dhanteras
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Retail India News: Jewelbox Expands Presence in India with Delhi Store Launch on Dhanteras
 

Jewelbox, India's premier lab-grown diamond jewelry brand, has officially launched its new store in Delhi, located at A 90 Central Market, Lajpat Nagar II, Veer Savarkar Marg, Ground Floor. This significant milestone reflects the brand's mission to make luxury fine jewelry both sustainable and accessible to a broader audience across India. The newly opened store showcases a dazzling collection of lab-grown diamond jewelry that blends innovation with ethical sourcing and timeless elegance. Jewelbox recently gained national acclaim after securing an All Shark Deal on the popular reality show Shark Tank India Season 3.

To celebrate the grand opening, Jewelbox is offering a festive promotion on Dhanteras, featuring a remarkable 30 percent discount on diamond purchases and waiving 100 percent of the making charges. This special offer provides customers with an excellent reason to indulge in sustainable luxury during the festive season.

Vidita Kochar Jain, Co-Founder, Jewelbox said, “We are excited to bring the Jewelbox experience to Delhi. These new stores mark an important milestone for us as we expand into a city known for its rich culture and appreciation for fine craftsmanship. We look forward to offering the people of Delhi our unique offering of sustainable luxury. At Jewelbox, our lab-grown diamond jewelry captures the beauty of nature in its purest form, using cutting-edge technology to create gems and jewelry that are both exquisite and environmentally responsible.”

The Delhi store will feature Jewelbox's complete range of products, from everyday wear to exquisite pieces for special occasions, with prices ranging from Rs. 5,000 to Rs. 5,00,000. Each piece is crafted with meticulous attention to detail and is certified by international gemological labs such as IGI and SGL, ensuring that customers receive the highest quality products.

The launch event will showcase Jewelbox's latest collections, allowing visitors to experience firsthand the brand's dedication to craftsmanship and sustainability. This opening marks the first of several planned expansions, with more store openings anticipated in the near future.

As Jewelbox continues to grow, it reinforces its commitment to providing ethically sourced, high-quality diamond jewelry, paving the way for a more sustainable future in the luxury market. 

 

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Retail India News: Amorepacific Hosts First K-Beauty Panel in India at Nykaaland 2.0
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Retail India News: Amorepacific Hosts First K-Beauty Panel in India at Nykaaland 2.0
 

Amorepacific, a pioneer in the Korean beauty industry, made a significant mark in India by hosting its inaugural K-beauty panel during the much-anticipated Nykaaland 2.0. The panel discussion, titled “Kracking the K-Beauty Kode with Amorepacific,” brought together brand experts, celebrity ambassadors, and beauty enthusiasts for an enlightening dialogue about the dynamic and vibrant world of K-beauty.

Moderated by the energetic Shibani Akhtar, the panel sparked engaging conversations that explored the unique attributes of K-beauty and its rising global influence. Brand ambassadors Wamiqa Gabbi of INNISFREE and Palak Tiwari of Etude shared personal anecdotes and insights, shedding light on how K-beauty has transformed their skincare routines and bolstered their confidence.

Wamiqa Gabbi, Brand Ambassador of INNISFREE shared, “It was an absolute delight sharing my K beauty journey at Nykaaland 2.0. I love how Korean beauty emphasizes skin health, sustainability, and natural ingredients and I couldn’t be happier to share my experience with the audience. The response to our panel discussion was incredible, and I’m thrilled to see India embracing the beauty of K-beauty.”

The energy at ‘Kracking the K-beauty Kode with Amorepacific’ was electric! It's inspiring to witness the growing appreciation for K-beauty in India, and Amorepacific’s commitment to innovation always shines through," added Palak Tiwari, Brand Ambassador of Etude.

Shibani Akhtar, the moderator of the panel commented, "The K-beauty conversation has officially begun! The audience's enthusiasm and curiosity showcased the genuine connection between Indian beauty enthusiasts and the K-beauty rituals. Amorepacific’s brand ambassadors and beauty experts beautifully combined passion with expertise, sparking India’s love for K-beauty. I can’t wait to see how this movement unfolds.”

Paul Lee, Managing Director and Country Head of Amorepacific India expressed, “We would like to extend our heartfelt gratitude to Nykaaland for this fantastic opportunity. Partnering with Nykaaland enabled us to tap into a vast audience base to inspire and educate our consumers on the transformative power of K-beauty. Post our debut in 2023, the second edition in 2024 also proved quite fulfilling for our brands.”

Mini Sood Banerjee, Assistant Director & Head of Marketing of Amorepacific India added, “We’re thrilled with the overwhelming response to our panel discussion. Amorepacific constantly works to engage with beauty enthusiasts where they are most active, and through our first-panel discussion at Nykaaland, we aimed for the attendees to experience firsthand the efficacy and uniqueness of K-beauty. We look forward to continuing these meaningful conversations and inspiring beauty lovers in India.”

Over the course of three vibrant days, attendees enjoyed an exceptional showcase of Amorepacific’s iconic brands, including INNISFREE, Laneige, Etude, and Sulwhasoo. As Amorepacific continues to carve its niche in the Indian beauty landscape, the “Kracking the K-beauty Kode” panel adds to its mission of sharing the best of Korean beauty with the world. The event celebrated not only the artistry of K-beauty but also highlighted the importance of cultural exchange in the ever-evolving beauty industry.

 

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Retail India News: Alia Bhatt’s Ed-a-Mamma Unveils Its First Standalone Store in Mumbai
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Retail India News: Alia Bhatt’s Ed-a-Mamma Unveils Its First Standalone Store in Mumbai
 

Eco-conscious brand Ed-a-Mamma, founded by acclaimed actor and entrepreneur Alia Bhatt, has opened its inaugural standalone store at Mumbai’s Jio World Drive. Recognized for its commitment to sustainable kids’ and maternity wear, Ed-a-Mamma’s new store signifies a pivotal step forward in its journey to promote environmentally responsible products for families.

The launch event featured the second edition of “Spill the Beans,” an engaging conversation series led by Bhatt herself. The event brought together prominent mommy influencers and advocates of conscious parenting, who shared personal experiences and insights on mindful parenting, eco-conscious values, and fostering creativity in children’s development.

Alia Bhatt expressed, “Ed-a-Mamma’s first offline store marks a significant milestone for our brand and a dream come true for me! We began as a small, homegrown business, and with the partnership of Reliance Brands Limited, we’ve expanded our offerings to include clothing, books, and toys—all available in our store. I’m excited for everyone to come and immerse themselves in the world of Ed-a-Mamma. The store launch was also the perfect opportunity to unveil the second edition of ‘Spill the Beans’, celebrating the power of community and shared values. I truly believe that by working together, we can inspire our children to embrace sustainability and creativity, ensuring a brighter future for all."

Located on the second floor, the new store features a nature-inspired design that highlights Ed-a-Mamma’s commitment to sustainability. The store presents a diverse array of products, including maternity and nursing wear, as well as kids’ apparel for ages 0-14, with prices starting at Rs. 799. Each garment is crafted from natural fibers, features eco-friendly buttons and trims, and includes a seed ball to encourage children and families to engage with nature by planting trees.

Expanding beyond apparel, Ed-a-Mamma’s new range also includes eco-friendly toys, bedding, and accessories. The collection offers linen dolls, upcycled plushies, bags, and handcrafted hair accessories, all created with the brand’s eco-conscious ethos. Wooden toys will soon be added to the lineup, providing non-toxic, natural options for conscious parents.

The entire toy collection and accessories will soon be available on Ed-a-Mamma’s website, further connecting families with the brand’s values and dedication to a sustainable lifestyle. Through this store, Ed-a-Mamma continues to foster a greener, more creative future, aiming to inspire children and families to embrace environmental responsibility.

 

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Retail India News: Tata CLiQ Luxury Partners with Bvlgari for First-Ever Digital Boutique in India
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Retail India News: Tata CLiQ Luxury Partners with Bvlgari for First-Ever Digital Boutique in India
 

Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has announced an exclusive partnership with Bvlgari, the esteemed Roman high jeweler, to unveil the brand's first digital boutique in the country. This collaboration marks Bvlgari’s entry into India’s e-commerce space, allowing discerning consumers to purchase the brand’s iconic jewelry, handbags, and watches from the comfort of their homes.

In response to the fast-changing global market and the evolving purchasing aspirations of Indian consumers, luxury e-commerce platforms are increasingly pivotal in attracting a diverse customer base across the nation. By launching this pioneering partnership, Bvlgari aims to combine its extraordinary craftsmanship with Tata CLiQ Luxury’s digital expertise and extensive reach, tapping into a growing segment of new luxury buyers.

The digital boutique features a curated selection of Bvlgari's most celebrated pieces, including India-inspired creations such as the B.zero1 Kada Bracelet and the renowned Bvlgari Bvlgari Mangalsutra. Shoppers can also explore timeless designs like the Serpenti Viper bracelets and B.zero1 rings. Additionally, the boutique will showcase a range of Bvlgari timepieces, including the famed Serpenti collection and the elegant Octo Finissimo and Octo Roma models. Customers can also shop for a wide variety of leather goods and accessories.

To enhance the online shopping experience, Tata CLiQ Luxury and Bvlgari will provide a dedicated luxury concierge service. This service will offer personalized assistance from knowledgeable experts trained by Bvlgari, ensuring customers receive tailored guidance throughout their shopping journey.

Gopal Asthana, CEO, Tata CLiQ expressed, “We are honored to welcome Bvlgari to Tata CLiQ Luxury. Known for their unparalleled craftsmanship and exquisite designs we are proud to be their e-commerce partner in the country. The jewelry, watch, and accessories categories on the platform are of key focus, and with this launch, we are elevating our portfolio further. Our endeavour is to bring iconic luxury brands  to consumers across India, and we look forward to offering consumers an unmatched online luxury shopping experience.

Jean-Christophe Babin, CEO, Bvlgari said, “We are thrilled to mark a new chapter for Bvlgari in India through our partnership with Tata CLiQ Luxury, India's leading luxury lifestyle platform. This important partnership allows us to bring our iconic designs across India, meeting customers with whom we share a deep love for beauty, excellence, and exquisite craftsmanship. Together, we want to offer our customers an online shopping experience through the same attention and warm welcome that can be found in our boutiques.”

With this collaboration, Bvlgari's iconic high-end creations are now available on Tata CLiQ Luxury, further enriching the luxury e-commerce landscape in India.

 

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Retail India News: Minimalist Unveils Advanced Retinal 0.1 Pc Face Serum to Target Signs of Aging
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Retail India News: Minimalist Unveils Advanced Retinal 0.1 Pc Face Serum to Target Signs of Aging
 

Minimalist, known for its innovative and science-driven skincare solutions, has officially launched its latest product: the Retinal 0.1 percent Face Serum. This advanced serum is expertly formulated to address visible signs of aging while ensuring a gentle touch suitable for all skin types.

The Minimalist Retinal 0.1 percent Face Serum, which includes Oleyl Adapalenate and Squalane, is designed to effectively combat age-related skin issues. It works to diminish fine lines, wrinkles, loss of elasticity, uneven skin tone and texture, and inflammation. With regular use, the serum promotes cell turnover, revealing a more youthful, radiant complexion and smoother skin.

This serum stands out for its blend of potent ingredients that deliver remarkable anti-aging benefits. Retinal, a powerful form of Vitamin A, is known for its efficacy in reducing fine lines, wrinkles, and uneven skin tone. Clinical studies have demonstrated its ability to improve photoaging by an impressive 95 percent, promoting cell turnover for a youthful appearance.

In addition, Oleyl Adapalenate serves as a third-generation retinoid precursor that enhances collagen production, reduces photoaging, balances skin tone, and soothes inflammation. Research indicates that it is significantly more effective than traditional retinol in addressing wrinkle severity and redness. Furthermore, Bakuchiol, known for its anti-inflammatory properties, helps calm the complexion, while Squalane acts as a lightweight moisturizer, maintaining hydration without clogging pores.

At Minimalist, we are committed to redefining skin care through innovation and transparency. With our Retinal 0.1 percent Face Serum, we have harnessed the power of advanced ingredients like Oleyl Adapalenate and Squalane to deliver exceptional results in combating the visible signs of aging. Our goal is to provide consumers with effective, science-backed solutions by focusing on breakthrough formulations and premium ingredients. We aim to continue setting new standards in skincare that align with our core values of simplicity and honesty,” said Mohit Yadav, Founder, Minimalist. 

The new serum is priced at Rs 799 and is ideal for all skin types, although it is not recommended for individuals who are pregnant or breastfeeding. For best results, it should be applied in the evening on a cleansed face after water-based serums and before moisturizer, with daily sunscreen use strongly advised.

With this launch, Minimalist reaffirms its dedication to offering innovative and effective skincare solutions, catering to consumers seeking quality and transparency in their beauty routines.

 

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Retail India News: MARS Cosmetics Unveils ‘Makeup For Everyone’ at Nykaaland 2024
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Retail India News: MARS Cosmetics Unveils ‘Makeup For Everyone’ at Nykaaland 2024
 

MARS Cosmetics, the adored beauty brand known for its innovative approach, made a powerful impact at Nykaaland 2024 with its inclusive theme, ‘Makeup For Everyone,’ which captivated beauty enthusiasts, influencers, and makeup lovers alike. The festival, held from October 25th to 27th at the Mahalaxmi Race Course in Mumbai, was a lively celebration of innovation, inclusivity, and the spirit of festivity in beauty.

Building on its success from last year, MARS Cosmetics took its presence to new heights this year, featuring fresh product launches, exclusive hampers, interactive booths, and appearances by celebrity guests. Visitors eagerly flocked to the MARS booth to experience the brand’s latest collections and engage in activities, all designed to bring the ‘Makeup For Everyone’ motto to life. The vibrant atmosphere was amplified with unique games and contests, where MARS Cosmetics created memorable experiences for every attendee.

Rishabh Sethia, Director & Business Administrator, MARS Cosmetics mentioned,  "We are thrilled by the incredible response to ‘MARS Makeup For Everyone’ at Nykaaland 2024. This year, we aimed to deliver an immersive and engaging experience for beauty lovers. From our new launches to exciting games and contests, we were overwhelmed by the enthusiasm and participation of everyone who visited our booth. Nykaaland gave us the perfect platform to connect directly with our audience and showcase our commitment to creating high-quality, affordable, and inclusive beauty."

Nykaaland 2024, which brought together major beauty brands, influencers, and fans, provided an ideal venue for MARS Cosmetics to shine. By offering interactive product experiences and showcasing new releases, MARS reinforced its dedication to vegetarian, cruelty-free beauty products tailored specifically for Indian audiences. Through this event, MARS Cosmetics reaffirmed its vision of making beauty accessible, inspiring attendees with its inclusive ethos and affordable high-quality products.

As MARS Cosmetics looks forward, the brand is excited to continue building on the success of Nykaaland 2024, with more product launches and initiatives that promise to engage and inspire the beauty community across India.

 

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Retail India News: 9Skin Enters Offline Retail in India with Strategic Partnership with Reliance Retail’s Tira
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Retail India News: 9Skin Enters Offline Retail in India with Strategic Partnership with Reliance Retail’s Tira
 

9Skin, the skincare brand co-founded by celebrated actor Nayanthara, has taken a major step in its expansion by partnering with Reliance Retail's Tira. This strategic collaboration marks 9Skin’s debut in offline retail in India, advancing its mission of providing accessible, high-quality skincare solutions to a broader audience.

To commemorate this significant launch, 9Skin is unveiling the exclusive “Skinderella” Hydrogel Mask, available only through Tira. This new product promises to deliver deep hydration and rejuvenation, tailored to the diverse skincare needs of Indian consumers. The Skinderella Hydrogel Mask will be offered for a limited time, attracting skincare enthusiasts eager to try a cutting-edge product from a trusted brand.

9Skin, deeply influenced by Nayanthara’s personal journey with skin conditions, emphasizes natural ingredients and advanced nanotechnology to offer effective and gentle care for all skin types. The brand’s products are designed to not only improve skin health but also foster a sense of confidence and nourishment.

Bhakti Modi, Co-Founder, Tira commented, “Partnering with 9Skin aligns with our commitment to bringing innovative skincare products to our customers. We are pleased to be the retail channel bringing 9Skin’s products to Indian consumers. We are excited to bring the finest skincare products to India and believe this collaboration will provide our customers with unparalleled skincare experiences.” 

Nayanthara, Co-Founder, 9Skin said, “We are excited to partner with Tira and expand our reach within the Indian market. Our mission is to bring clean, effective, and ethical skincare solutions to individuals of all skin types, and this collaboration allows us to reach a wider audience through Tira’s extensive network.”

Since its launch, 9Skin has earned a reputation for its unique formulations that resonate with skincare enthusiasts. The brand’s portfolio includes a diverse range of products, such as booster oils, night creams, serums, and day creams, all crafted with the aim of promoting healthy skin. With price points ranging from INR 999 to INR 1899, 9Skin products are now available not only on their official website but also through Tira’s digital and physical platforms.

Expanding beyond India, 9Skin already holds a presence in international markets, including Malaysia, Singapore, Canada, the UK, Sri Lanka, and the UAE. The collaboration with Tira represents 9Skin’s next chapter, signaling a promising future for both brands as they redefine premium skincare experiences in India and beyond.

 

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Brown Living Aims for $50 Billion Sustainable Goods Market with New Capital
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Brown Living Aims for $50 Billion Sustainable Goods Market with New Capital
 

Brown Living, a prominent platform in India advocating for sustainable and plastic-free living, has successfully secured pre-seed funding to accelerate its growth and establish sustainable living as the default choice for millions of consumers. The funding round, led by Blink Digital, attracted investments from notable figures such as Sanjay Nayar, Founder and Chairman of Sorin Investments, and Bharat Iyer, totalling USD 300,000.

Since 2019, Brown Living has experienced remarkable growth, onboarding Bollywood producer and environmentalist Pragya Kapoor as a partner and investor, with her investment value increasing by over 350 percent. The brand has achieved phenomenal year-on-year growth of 500 percent since its first funding round in June 2021. With a current roster of 650 sellers and over 1,800 artisans, this new influx of capital will allow Brown Living to scale its operations and broaden market access for even more artisans and suppliers.

Chaitsi Ahuja, Founder & CEO of Brown Living, expressed her enthusiasm about the funding, stating, “This funding will enable us to scale our efforts to reach our next million customers and expand our Artisan-to-Consumer (A2C) model. Our platform empowers consumers to choose eco-friendly products while supporting small businesses.”

Dooj Ramchandani, Co-founder of Blink Digital, emphasized the unique aspects of Brown Living's model, highlighting its direct connection with India's artisans and SMEs. Sanjay Nayar echoed this sentiment, remarking that Brown Living has the potential to scale impact across India through its mission-driven approach and robust technology infrastructure.

With consumer willingness to pay a premium for eco-friendly products on the rise—67 percent according to a Bain & Co. study—Brown Living is poised to lead the sustainable goods market, projected to exceed $50 billion by 2030. The recent funding round, bolstered by support from accelerator programs like Google For Startups and the Stanford Seed Spark Program, will help Brown Living continue its mission to foster an ecosystem that champions sustainability.

 

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Retail India News: Big Hello Launches 5th Retail Experience Store in Hyderabad, Expands Plus-Size Fashion Reach
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Retail India News: Big Hello Launches 5th Retail Experience Store in Hyderabad, Expands Plus-Size Fashion Reach
 

Big Hello, a specialty fashion brand for plus-sized individuals, has inaugurated its fifth new retail experience store in Kompally, Hyderabad. This launch brings stylish, high-quality fashion clothing and accessories to the city's plus-sized men and women, aiming to redefine the shopping experience for a traditionally underserved market.

The new store in Hyderabad is an 'Experience Store,' featuring vibrant interiors, a unique dancing mannequin, and engaging customer service that reflects the lively spirit of the brand. Big Hello also stands out as the first Indian brand to introduce a dedicated customer lounge, offering a comfortable space for shoppers to relax and enjoy their retail experience.

With the addition of this store, Big Hello now has a presence in 19 locations across major cities including Chennai, Bangalore, Hyderabad, Vijayawada, and Guntur. In addition to its physical stores, the brand operates an e-commerce platform and plans to open more stores in Hyderabad in the near future. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a growing fashion retail company led by founder Vishnu Prasad.

Modita Tripathi, Brand Head, Absolute Brands Shared, “We are happy to announce Big Hello’s inclusive and trendsetting collection of clothing and accessories to Hyderabad’s fashion-forward crowd. Our store offers locals convenient access to Big Hello’s perfectly tailored, stylish, and thoughtfully curated pieces, enabling them to embrace their individuality and make bold fashion statements with ease.”

Big Hello's diverse collection includes both Western and Indian ethnic wear, designed to suit every body type, occasion, and mood. Their offerings range from shirts, t-shirts, trousers, jeans, and blazers to traditional kurtas, bandh galas, and a variety of ethnic bottomwear. Accessories like belts, tummy tuckers, scarves, ties, pocket squares, and suspenders are also available, providing customers with a complete fashion package.

As part of an ambitious national retail expansion, Big Hello plans to open 50 new stores within the current financial year, targeting key states like Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Kerala.

Vishnu Prasad, Founder and CEO of Absolute Brands & Retail, emphasized the brand’s mission, We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”

India's plus-size fashion market, currently valued at Rs. 88,000 crore, represents 12 percent of the overall fashion market. Of this, the organized sector accounts for about 33 percent or Rs. 29,000 crore. The market is expected to grow at a CAGR of 25 percent over the next five years, underscoring the increasing demand for plus-size fashion.

With this latest expansion, Big Hello continues to solidify its role as a leader in India's plus-size fashion industry, catering to a growing segment of consumers seeking trendy and well-fitting apparel.

 

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Fizzy Goblet Opens Vibrant New Store in Hyderabad Featuring Festive Footwear
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Fizzy Goblet Opens Vibrant New Store in Hyderabad Featuring Festive Footwear
 

Fizzy Goblet, the beloved brand for footwear that combines fun and elegance, has opened its third retail store in Hyderabad. Located in Sarath City Capital Mall, this 751 sq. ft. store brings Fizzy Goblet’s signature festive footwear range and Potlis to life in a vibrant, immersive setting. The brand’s innovative approach to design combines artisanal techniques with playful aesthetics, making each piece both stylish and comfortable. From intricate embroidery to bold colors, Fizzy Goblet brings a fresh twist to footwear, resonating with modern shoppers looking for something unique. 

Following the success of its stores in Inorbit Mall and Banjara Hills, this new location is designed to offer a unique shopping experience, featuring exclusive displays and signature brand elements that capture the colorful essence of Fizzy Goblet. Shoppers can explore a diverse selection, from Fizzy heels to popular styles like juttis, mules, and sliders.

Making this launch even more exciting, Fizzy Goblet introduces the exclusive Kareena Kapoor Khan x Fizzy Goblet Diwali Collection. This limited-edition line celebrates the festive season with handcrafted footwear, using luxurious fabrics, sparkling embellishments, and intricate stories woven into each design. From delicate zari dabka work to high-quality silk and organza, this collection, priced between Rs 3,490 and Rs 6,990, seamlessly blends traditional craftsmanship with contemporary style.

 

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The Souled Store Partners with Hardik Pandya for Growth in Indian Retail
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The Souled Store Partners with Hardik Pandya for Growth in Indian Retail
 

The Souled Store, one of India’s largest lifestyle brands, has strengthened its relationship with cricket player Hardik Pandya, who has become an investor in the company. This strategic partnership marks a key development for The Souled Store as it seeks to expand its presence in the Indian fashion retail market.

Hardik Pandya has served as a brand ambassador for The Souled Store since 2022 and is eager to enhance his involvement by supporting the brand's vision of being the go-to destination for trendy, high-quality products aimed at the youth.

My journey with The Souled Store has been a special one. What started as a partnership has grown into something much bigger. I have always admired their passion for creating something fun, relatable, and exciting for the youth of India. I’m thrilled to be a part of this very loved homegrown brand’s next chapter and look forward to contributing to its continued success and growth,” said Pandya.

He added, “I’m excited to strengthen my partnership with The Souled Store, a brand that resonates with both the youth of the country and me. As an Indian athlete, I believe in the potential of homegrown brands, and this journey is about supporting innovation and creativity to help shoppers look and feel their best. I look forward to being part of this exciting partnership and fueling growth and love for the brand.

Vedang Patel, Co-Founder of The Souled Store stated, “Hardik embodies everything that The Souled Store stands for, representing a true ‘Made in India’ success story. We are thrilled to welcome him into the family. His passion for fashion and deep understanding of the Indian youth will bring immense value to our brand. Together, we aim to innovate and create products of high quality that resonate with the youth while celebrating their individuality and interests.

Since 2022, The Souled Store has experienced significant growth, reflected in a compound annual growth rate (CAGR) of 55 percent. The brand has expanded its offline presence from 8 stores to over 30 across more than 15 cities, with plans to add another 5 stores by the end of this month. Its user base has more than doubled, showcasing the positive effects of strategic leadership and market expansion efforts.

Over the past two years, The Souled Store and Hardik Pandya have mutually benefited from their collaboration. As a brand ambassador, Hardik has boosted The Souled Store's visibility in a competitive fashion landscape and connected the brand with the vibrant spirit of youth culture, which resonates with his fanbase.

This partnership has fostered growth for both Hardik and The Souled Store, creating a community of fans and customers who value quality clothing and wish to stay updated with fashion trends.

With this new investment, The Souled Store aims to accelerate product development, broaden its online and offline reach, and explore new creative collaborations.

 

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Retail India News: Mamaearth Launches Light Moisturizing Creams for Winter Skin Care
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Retail India News: Mamaearth Launches Light Moisturizing Creams for Winter Skin Care
 

As winter approaches, Mamaearth, a leading purpose-driven personal care brand in India, has launched its new range of Light Moisturizing Creams, infused with natural ingredients. Available in two variants—Beetroot Hydraful and Vitamin C Daily Glow—these lightweight, non-greasy formulas are designed to keep skin hydrated and radiant during the dry winter months. Both creams are Made Safe Certified, dermatologically tested, and suitable for use on the face, hands, and body, making them versatile options for any winter skincare routine.

Winter often poses unique challenges for the skin, leading to dryness, dullness, and discomfort. Mamaearth's Light Moisturizing Cream aims to provide 24-hour hydration while brightening the skin, ensuring it remains nourished and glowing throughout the day.

The Beetroot Hydraful Light Moisturizing Cream, enriched with beetroot and hyaluronic acid, delivers a hydrated pink glow. Beetroot helps protect skin cells and reduce inflammation, while hyaluronic acid offers deep hydration and improves skin elasticity, making it ideal for those seeking a natural, rosy complexion along with intense moisturization.

On the other hand, the Vitamin C Daily Glow variant targets skin brightening and pigmentation reduction. The powerful combination of Vitamin C and turmeric helps even out skin tone, leaving the skin visibly brighter and more radiant. Additionally, nourishing ingredients such as shea butter and glycerin ensure that the skin stays soft, supple, and protected from dryness.

Mamaearth is committed to providing safe and effective skincare, as evidenced by these new products, which are free from harmful chemicals and packed with natural goodness. The Light Moisturizing Creams will be available on Mamaearth’s official website, major e-commerce platforms like Amazon, Nykaa, and Flipkart, as well as in retail stores across India, ensuring easy access for consumers.

 

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Retail India News: Esskay Beauty Resources Announces Bold Expansion Plans to Reach New Markets
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Retail India News: Esskay Beauty Resources Announces Bold Expansion Plans to Reach New Markets
 

Esskay Beauty Resources Pvt Ltd, a leading name in the beauty and wellness sector, has announced ambitious plans to broaden its reach across more cities in India and international markets. The company, which currently manages 14 major brands in beauty, hair tools, and hair care, aims to enhance its footprint by empowering salons, spas, and beauty professionals with high-quality products and cutting-edge education.

Already active in India, Sri Lanka, Nepal, and Bangladesh, Esskay Beauty is set to expand into additional global regions. The company has successfully grown its distribution network from 200 to approximately 300 cities within India and now plans to target tier II and tier III cities, bringing innovative beauty solutions to a wider audience.

"Our vision has always been to transform the beauty and wellness industry on a global scale, and we are committed to growing our homegrown brands in new and exciting markets. By expanding our footprint in urban cities, we aim to bring quality products and expert education to every corner of the Indian subcontinent and beyond,” commented Ankit Virmani, Director, Esskay Beauty Resources.

Education remains a core focus for Esskay Beauty, and the company is significantly boosting its educational wing, Esskay Academy. The Academy will increase its course offerings from six to around twenty, aiming to equip beauty professionals with the latest knowledge and skills. Additionally, Esskay Beauty plans to collaborate with international artists and educators, enhancing the quality of training in the beauty sector.

"Our goal is to ensure that beauty professionals across the world are equipped with the knowledge and techniques needed to thrive in this ever-evolving industry. By collaborating with both national and international experts, we are creating a world-class educational experience through Esskay Academy," said Subham Virmani, Director, Esskay Beauty Resources.

As part of its expansion strategy, Esskay Beauty has also ramped up its workforce, growing from 200 to over 290 employees. This increase in staff is aimed at supporting the company’s expanding distribution, educational initiatives, and business operations, underlining its commitment to excellence in the beauty industry.

Driven by the mission to "Transform Beauty and Wellness to the Next Level Globally," Esskay Beauty’s latest plans highlight its dedication to empowering beauty professionals and making India a prominent player on the global beauty stage. With its expansion and educational advancements, the company continues to lead the way in bringing top-quality beauty solutions to new markets.

 

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Retail India News: JUST CORSECA Launches Five New Premium Portable Speakers for Festive Season
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Retail India News: JUST CORSECA Launches Five New Premium Portable Speakers for Festive Season
 

JUST CORSECA, one of the renowned names in audio innovation, has introduced five new premium portable speakers aimed at satisfying the needs of both audiophiles and casual listeners. The newly launched products—Super Boom (JST624), Sushi Boomer (JST614), Sushi Elegante (JST616), Soul Heaven (JST640), and Super Bunny (JST626)—combine advanced technology with sleek design, making them ideal gifting options this festive season. Each speaker promises to deliver a unique audio experience while seamlessly fitting into the lifestyle of tech enthusiasts.

The highlight of the launch is the Super Boom (JST624), a powerful 200W speaker designed to fill large spaces with booming sound. "The robust bass, enhanced by multiple tweeters and surround speakers of this portable powerhouse speaker, makes it ideal for users who demand both volume and quality and enjoy hosting personal concerts at home or carrying this speaker to any party or outdoor events," said a company representative. With its high-energy audio performance, the Super Boom is positioned as a standout product in its category.

Among the other exciting products is the Super Bunny (JST626), which has garnered attention as India's first MagSafe-compatible speaker. This compact speaker is tailored for Apple users, offering a convenient way to attach it to iPhones while keeping devices charged, all while delivering high-quality sound. The Super Bunny also features RGB lighting and a 5W capacity, making it both stylish and practical for on-the-go listening. It even includes an additional ring for compatibility with Android phones, expanding its usability.

JUST CORSECA has also expanded its offerings with the Sushi Boomer (JST614), a 40W speaker designed for outdoor use with a splash-proof build and RGB lighting. The Sushi Elegante (JST616) takes innovation a step further by incorporating a 15W MagSafe wireless charger, blending practicality with cutting-edge technology. Meanwhile, the Soul Heaven (JST640) adds a wellness feature with its built-in humidifier, making it a versatile product that transforms any space into a serene environment while delivering excellent sound.

These new products emphasize portability, innovative technology, and design aesthetics. Whether it’s the booming bass of the Super Boom, the wireless charging feature of the Sushi Elegante, or the unique humidifier functionality of the Soul Heaven, JUST CORSECA has crafted a range of speakers that cater to different preferences and needs. Each model reflects the brand’s dedication to enhancing the modern listening experience.

Ritesh Goenka, Managing Director, Damson Technologies said, "Innovation and performance are at the heart of every product we launch at JUST CORSECA. This new range of portable speakers is designed with advanced technology, innovation, and multiple features to offer an unmatched audio experience, versatile functionality, and a modern design aesthetic. From high-quality sound to added smart features like wireless charging, humidifier, and ambient lighting, these products are perfect for enhancing any lifestyle. They also make ideal gifts for the upcoming festive season, combining style and technology in one."

JUST CORSECA's latest portable speakers are now available at leading retail stores and online platforms across India. The brand is confident that these innovative products will not only enhance audio experiences but also add a touch of luxury and convenience to any setting, making them the perfect companions for festive celebrations and beyond.

 

 

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Retail India News: TechnoSport Expands Footprint with Grand Opening of its Largest Store in Tiruppur
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Retail India News: TechnoSport Expands Footprint with Grand Opening of its Largest Store in Tiruppur
 

TechnoSport, a renowned manufacturer of active sportswear, has marked a significant milestone with the launch of its largest retail store in Tiruppur. This new store is not only set to meet the increasing business demands in Tiruppur and nearby regions but also signifies TechnoSport’s dedication to expanding its presence across India.

The grand opening was attended by several notable figures, including Sumit and Amit, Directors of TechnoSport, and Ashok Jhunjhunwala, a key stakeholder in the company. Additionally, key representatives from the Tiruppur Exporters Association (TEA) were present, such as K.M. Subramanian, President; R. Rajkumar, Vice President; and R. Gopalakrishnan, Treasurer, underscoring the store’s importance to the local business community.

Tiruppur is special for us because it is home to our factory. We are excited to open our largest store here, which spans 1,500 sq. ft. This new location will help us improve the shopping experience for our customers,” said Sumit Santhalia, Co-Founder and Director of TechnoSport.

The newly inaugurated store boasts a spacious open-plan layout, inviting customers to explore TechnoSport’s extensive range of activewear. Designed to offer a comprehensive brand experience, the store features the latest performance wear and athleisure collections while highlighting the cutting-edge technologies that set TechnoSport’s products apart. 

“We believe this flagship store will help us connect better with our customers in Tiruppur. “By offering a complete brand experience, we aim to build loyalty among our customers and encourage them to lead active lifestyles,” shared Sandeep Jhunjhunwala - Director, Technosport.

A standout feature of the new store is its focus on customer engagement. Visitors have the opportunity to interact with the latest technologies integrated into TechnoSport’s products, adding both value and enjoyment to their shopping experience. This hands-on approach is crucial for TechnoSport, as it aims to educate customers on the benefits and unique aspects of each product.

The flagship store prioritizes customer interaction, ensuring that shoppers can learn about the advanced technologies used in TechnoSport’s offerings. According to the company, this high-touch approach aligns perfectly with its goal of being a gateway for customers to fully understand the capabilities of each product.

The Tiruppur launch is a strategic move within TechnoSport’s broader expansion plan, targeting key markets across India. While online sales remain a priority for the brand, the company believes that bolstering its retail presence will help it thrive in an increasingly competitive landscape.

Located at a prime spot in Tiruppur, TechnoSport’s new store invites fitness enthusiasts and those with an active lifestyle to explore a wide array of innovative sportswear. The opening marks a new chapter for TechnoSport, emphasizing its commitment to enhancing customer experiences and strengthening connections within the local community.

With the launch of this flagship store, TechnoSport is poised to elevate its brand, blending cutting-edge technology with a personalized shopping experience, and paving the way for future growth in the Indian market.

 

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{Funding Alert} NG EarSafe Secures Rs 1.06 Cr Seed Round Led by Inflection Point Ventures
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{Funding Alert} NG EarSafe Secures Rs 1.06 Cr Seed Round Led by Inflection Point Ventures
 

NG EarSafe has successfully raised Rs. 1.06 crore in a seed funding round, led by Inflection Point Ventures. The funds will be utilized to increase brand visibility, expand the company's reach, and support the development of new products, aiming to solidify NG EarSafe's market position and meet growing customer demand.

NG EarSafe is India's first and only ENT-certified premium open-ear headphone brand. The company offers safe listening solutions through advanced Air Conduction and Bone Conduction Technology. This unique technology allows sound to be transmitted via vibrations, bypassing the eardrum, and ensuring a safer listening experience. With a focus on comfort and ear health, NG EarSafe aims to expand its presence, boost category awareness, and continue developing innovative audio products.

The brand is led by co-founders Meet Shah, CEO (an MBA from NMIMS with experience at Godrej), and Raj Shah, COO (an MBA from RK University). They leverage their business and operational expertise to drive NG EarSafe’s growth and innovation in the audio market.

Mitesh Shah, Co-Founder,  Inflection Point Ventures said,From young children to senior citizens, everyone owns a pair or two of earphones or headphones. This has led to a sharp rise in hearing loss and ear infections. NG Earsafe’s ENT-certified open-ear headphones not only prioritize ear health by eliminating ear pain and damage but also offer premium audio quality at a fair market price. What initially caught our attention was the unique certification, but it was the exceptional audio performance that ultimately convinced us to invest in the brand.”

NG EarSafe has seen significant success with over 43,000 headphones sold. It maintains a strong direct-to-consumer presence on platforms like Amazon and Flipkart, and its products are available in over 100 retail stores across India, including major chains like Sangeetha and Phonewale. The company is currently operating at an annual revenue run rate (ARR) of Rs. 10 crore.

Meet Shah, Co-Founder & CEO, NG Earsafe shared, “WHO predicts that 1 in 4 people will face hearing problems by 2050. Our goal at NG EarSafe is to encourage a shift towards safer forms of listening, helping to reduce the forecasted hearing damage.”

NG EarSafe has achieved several notable milestones, including incubation at ISB I-Ventures in 2024 and being named a Gokwik Dynamic Disruptor brand the same year. The startup was a finalist at the Retail Startup Awards in 2022 and clinched 1st prize at Aakar, IIT Bombay, in 2019. Additionally, NG EarSafe consistently ranks among Amazon’s top five bestsellers in the open-ear headphones category.

The global headphones market is currently valued at $71 billion and is growing at a CAGR of 12 percent. India contributes a Rs. 7,000 crore market, with the open-ear headphone segment alone expected to reach Rs. 2,500 crore in the next three years, indicating significant potential for growth in this niche.

 

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{Funding Alert} Zouk Bags $10 Mn in Latest Funding to Strengthen Brand and Expand Presence
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{Funding Alert} Zouk Bags $10 Mn in Latest Funding to Strengthen Brand and Expand Presence
 

Direct-to-consumer (D2C) lifestyle brand Zouk has successfully raised $10 million (around Rs 84 crore) in a Series B funding round led by Aavishkaar Capital. The funding round also attracted participation from existing investors, including Stellaris Venture Partners, Titan Capital, Sharrp Ventures, and JJ Family Office.

Based in Mumbai, Zouk plans to use the fresh capital to significantly expand its offline footprint, growing from 5 to 75 stores across India. The company also intends to increase brand visibility and enhance its supply chain operations.

“This fundraiser enables us to scale up our online and offline channels, with a strong consumer love and product market fit we have already established, said Pradeep Krishnakumar, Co-founder of Zouk.

With this latest investment, Zouk's total funding has reached $14.5 million. The company previously raised $3 million in May last year, in a round led by Stellaris Venture Partners.

“Our offline stores are seeing good traction and more customers are looking to touch and feel Zouk products before buying. This capital will also enable us to expand our teams and build a large consumer brand from India for the world in the coming years,” shared Disha Singh, co-founder of Zouk.

Founded in 2015 by IIM Ahmedabad alumni, the company has scaled efficiently and now serves over seven lakh customers throughout India.

Initially specializing in handbags, Zouk expanded its product line this year to include luggage items like backpacks and trolley bags. The brand currently collaborates with more than 1,000 artisans from across the country.

We are thrilled to invest in Zouk, a brand that embodies the spirit of Indian craftsmanship while meeting the needs of modern Indian women. We are confident that with our partnership, Zouk will continue to innovate and grow, making a lasting impact in the lifestyle segment,” commented Divya Gupta, investment director, Aavishkaar Capital.

In addition to Zouk, Aavishkaar Capital has invested in other lifestyle brands like GoDesi, Soulfull, and Jaypore.

 

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Retail India News: ASORT Enters Men’s Grooming Market with Exclusive Mr. Huffman Collection
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Retail India News: ASORT Enters Men’s Grooming Market with Exclusive Mr. Huffman Collection
 

ASORT, a prominent lifestyle and personal care brand, has announced the launch of its exclusive men’s grooming range under the Mr. Huffman brand. With a dedication to offering high-quality, innovative products tailored to modern men's needs, Mr. Huffman aims to transform grooming standards and elevate the self-care experience for men across India.

The men's grooming sector in India is undergoing remarkable growth, with the industry expected to surpass a valuation of Rs. 35,000 crore by 2024. This thriving market reflects a shift as more men view personal care and grooming as vital aspects of their daily routines. Through Mr. Huffman, ASORT seeks to meet this rising demand with a premium range of products that blend quality, performance, and style.

Crafted using top-tier ingredients, the Mr. Huffman collection includes a wide variety of products designed to cater to the specific needs of men's skin, hair, and beard care. From refreshing face washes and nourishing serums to moisturizing creams, advanced beard oils, and styling gels, the line ensures that men have the tools to look and feel their best every day. Each product in the lineup has been carefully formulated to deliver optimal results, providing effective solutions for a revitalizing grooming experience.

The Indian men's grooming market is projected to grow at an impressive CAGR of 12-14 percent through 2030, driven by factors like increased disposable income, heightened awareness around personal grooming, and changing consumer behavior toward premium, specialized products. ASORT's launch of Mr. Huffman represents a strategic move to align with the evolving preferences of Indian men, who are increasingly seeking top-quality and innovative grooming solutions.

We are thrilled to introduce Mr. Huffman to the Indian market. Our goal is to provide men with products that not only meet their grooming needs but also elevate their everyday routine. With the launch of Mr. Huffman, we are proud to offer a sophisticated range of high-performance grooming products that deliver the best in quality and luxury,” said Roshan Singh Bisht, Co-Founder & CEO, ASORT.com.

The Mr. Huffman grooming range is now available across various online platforms. With a strong focus on quality, innovation, and customer satisfaction, ASORT aims to establish Mr. Huffman as the preferred brand for men who prioritize self-care and grooming.

 

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{Funding Alert] WROGN Secures Rs. 75 Cr Funding from Aditya Birla Digital Fashion Ventures
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{Funding Alert] WROGN Secures Rs. 75 Cr Funding from Aditya Birla Digital Fashion Ventures
 

Virat Kohli's men's apparel brand, WROGN, has announced a major milestone by securing Rs. 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL). This investment is a significant step for the direct-to-consumer (D2C) fashion brand, which has quickly gained popularity for its stylish offerings and vibrant designs.

With this latest funding round, ABDFVL’s stake in WROGN has increased from 17.1 percent to 32.84 percent on a fully diluted basis. This substantial investment underscores the confidence that Aditya Birla Digital Fashion Ventures has in WROGN's vision and growth trajectory. 

Virat Kohli, a prominent figure not just in sports but also in the business world, has been instrumental in shaping the brand's identity. Under his leadership, WROGN has established itself as a go-to choice for young men seeking modern and stylish apparel. The brand's commitment to quality, coupled with its fashionable designs, has made it a favorite among consumers.

The collaboration with Aditya Birla Digital Fashion Ventures highlights a growing trend in the fashion industry, where established players seek to partner with emerging brands that have the potential for significant growth. This partnership is expected to yield synergies that benefit both parties, as WROGN leverages ABDFVL's expertise and resources to enhance its operational capabilities.

The infusion of capital is expected to empower WROGN to embark on its next phase of growth and innovation. This includes expanding its product range, enhancing its marketing efforts, and potentially entering new markets. The funding will also support the development of new collections that align with the latest fashion trends and consumer preferences, allowing WROGN to maintain its competitive edge in the fast-evolving fashion landscape.

The funding from Aditya Birla Digital Fashion Ventures not only provides financial backing but also reinforces the belief in WROGN's potential to redefine men's fashion in India. With this robust support, WROGN is set to elevate its brand presence and continue to captivate the modern consumer.

 

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Retail India News: Cellecor Gadgets Boosts Accessibility with New Retail Collaborations in Key Indian Markets
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Retail India News: Cellecor Gadgets Boosts Accessibility with New Retail Collaborations in Key Indian Markets
 

Cellecor Gadgets Limited, a rapidly rising name in India's consumer electronics market, has announced a series of significant partnerships with top retail chains in South India and Gujarat. This expansion strategy is set to broaden Cellecor's reach, making its extensive range of products—including Smart TVs, Smart Gadgets, Mobile Phones, and Home Appliances—more accessible to consumers.

Ravi Agarwal, MD and Founder, Cellecor Gadgets Limited said,  “Cellecor's expansion strategy is not only about increasing the number of retail touchpoints but also about improving the overall shopping experience. With a customer-first approach, Cellecor and its partners aim to provide a seamless and enjoyable in-store experience, where customers can see, touch, and test the products before making their purchasing decisions.”

The company's growth in South India involves partnerships with well-known retail chains, including Sangeetha Mobiles Private Limited (Wham Infocom Private Limited) and Cellbay Mobiles and Electronics Pvt Ltd. These collaborations will significantly boost Cellecor’s visibility in Telangana and Andhra Pradesh, offering a broader audience direct access to the brand's innovative product lineup.

Simultaneously, Cellecor is making major inroads in Gujarat through new partnerships with prominent retailers like Poojara Telecom Pvt Ltd, PhoneWale Limited, Umiya Mobile Pvt Ltd, and Ramdev Mobiles. These alliances will make Cellecor's products available across key urban and semi-urban locations in Gujarat.

The strategic expansion in Gujarat is expected to drive significant growth, with Cellecor predicting its business in the region to exceed Rs.100 crores in the next 12 months. The collaborations with trusted and established retail partners are anticipated to enhance the brand’s visibility and consumer engagement, ensuring that its innovative offerings reach a diverse and tech-savvy customer base.

This expansion is part of Cellecor’s ongoing effort to become a leader in the Indian consumer electronics market, bringing quality and cutting-edge technology to a wider audience through a combination of solid retail partnerships and customer-centric strategies.

 

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Retail India News: Isprava and Art-chives Collaborate to Launch Exclusive Goa Tote Bag for Festive Gifting
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Retail India News: Isprava and Art-chives Collaborate to Launch Exclusive Goa Tote Bag for Festive Gifting
 

In a remarkable fusion of art and luxury, Isprava, a prominent name in luxury real estate, has partnered with Art-chives, renowned for its artisanal craftsmanship, to create a special tote bag designed for festive gifting. This collaboration captures the essence of Goa’s rich heritage alongside the sophisticated charm of Isprava’s luxury homes.

The tote bag draws inspiration from the traditional art of Azulejo—intricate painted glazed tiles that have graced Portuguese architecture for centuries. This art form made its way to Goa with the Portuguese, becoming a vital part of the region’s architectural and cultural landscape, a style that resonates in many Isprava homes.

Art-chives has seamlessly woven this historic influence into the bag’s design, which features the brand’s distinctive monkey motif—an emblem of Indian folklore—paired with a traditional Azulejo vase. Additionally, the tote highlights Goa’s vibrant flora and fauna, set against the serene backdrop of an Isprava home. The tagline “I dream in Goa” offers a fresh twist on Art-chives’ familiar “I dream in India,” encapsulating the unique spirit of this collaboration.

More than just an accessory, the bag represents a celebration of cross-cultural fusion, marrying India’s vibrant heritage with the understated elegance of Portuguese influences, and capturing the tranquil luxury of Isprava’s residences.

Tarana Sheth Sabharwal, Chief Brand Custodian, Isprava Group said, “This bag is a tribute to Goa’s beauty and our vision at Isprava. Partnering with Art-chives has allowed us to create a spectacular piece that resonates with the relaxed elegance of Goan life while showcasing a blend of local and Portuguese artistry.”

 Pratima Bhatia, Partner and  Co-founder, Art-chives added,We are excited to collaborate with Isprava on this project. The ‘I dream in Goa’ bag embodies our passion for storytelling and craftsmanship, offering a glimpse into Goa’s timeless allure and Isprava’s luxurious lifestyle.

This collaboration underscores the shared commitment to artistry, craftsmanship, and cultural appreciation between Isprava and Art-chives. The exclusive tote bag will be presented to Isprava’s discerning homeowners—individuals who appreciate luxury and have a deep affinity for timeless heritage.

The Goa Tote Bag is now available on the Art-chives website, inviting everyone to discover this unique fusion of art and luxury that embodies the spirit of Goa.

 

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Retail India News: Crepdog Crew Expands Footprint with Launch of Third Store in Hyderabad
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Retail India News: Crepdog Crew Expands Footprint with Launch of Third Store in Hyderabad
 

Crepdog Crew (CDC), recognized as India's largest platform for premium sneakers and streetwear, has officially launched its third store, CDC Experience, in Hyderabad. Situated in the vibrant Banjara Hills area, the new 7,000 sq ft store marks a significant addition to the city’s fashion landscape, offering not just sneakers and streetwear but also an expanded selection of exclusive collectibles, hats, sunglasses, and limited-edition products.

CDC Experience Hyderabad is designed to provide a unique, immersive shopping experience. The store features interactive elements such as a custom pool table, a basketball arcade game, and the handcrafted ‘Bombard’ bike by Panjloh. It also showcases exclusive homegrown brands, including Balav, Deadbear, Esthreall, Huemn, Panjloh, and The Aesthetic of Résistance, creating a carefully curated collection for fashion enthusiasts.

The grand opening event attracted members of the fashion community, celebrities, and influencers from across the country, further solidifying CDC's reputation as a trendsetter in the luxury streetwear market. The store was designed by renowned architect Faizan Khatri of FKD Workshop, Mumbai, reflecting CDC's disruptive spirit while celebrating Hyderabad’s vibrant culture. The design incorporates local elements, colors, and motifs, utilizing materials like concrete, wood, mirrors, and fabric to create a simple yet impactful backdrop that highlights the store's unique features. Additionally, locally sourced vintage furniture pays homage to traditional artistry, complemented by collaborations with contemporary artists for distinctive light installations.

We are thrilled to bring the CDC experience to Hyderabad, a city whose cultural passion for fashion makes it the ideal choice for our next phase of growth. This launch is our way of acknowledging the love we’ve received from our customers and giving back with something truly special. Hyderabad has always embraced fashion, and we are excited to provide a curated experience unlike anything seen before, especially for the fashion-forward individuals who have traveled to our stores in other cities,” said Anchit Kapil, Co-founder and CEO, Crepdog Crew (CDC).

Founded in 2019 initially as an Instagram page, CDC has rapidly evolved into a multiverse of exclusive luxury sneakers and streetwear. The Hyderabad store is CDC's third offline location, following the flagship store in Delhi and a second outlet in Mumbai. Earlier this year, CDC reopened its Mumbai store after a fire incident, which features Asia's largest sneaker wall. With a dedicated team of 120, CDC is committed to elevating India's streetwear market while expanding its international presence and showcasing homegrown artists on a global stage.

 

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Lyne Originals Redefines Wireless Audio with New Hydro 6 Headsets and Rover 24 Neckband
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Lyne Originals Redefines Wireless Audio with New Hydro 6 Headsets and Rover 24 Neckband
 

Lyne Originals, a premium brand specializing in gadget accessories, has launched two new wireless audio wearables designed to meet the needs of music lovers, professionals, and gamers alike. The newly introduced Hydro 6 Gaming Wireless Headsets and Rover 24 Wireless Neckband combine advanced technology with stylish design, setting a new standard for wireless audio gear.

The LYNE Hydro 6 Gaming Wireless Headset is aimed at users who demand a powerful and immersive sound experience. It features the latest Bluetooth V5.4 chipset, ensuring smooth, lag-free connectivity over a 10-meter range. The headset's 40mm dynamic drivers deliver deep bass and crisp treble, offering excellent audio quality for gaming, music, and movies. With comfort in mind, the Hydro 6 is built for long-term use, boasting sweat-resistant, soft ear cushions and a lightweight over-the-ear design. The headset also includes a built-in FM radio, MP3 player, and TF card slot, allowing users to enjoy music even without a smartphone or computer. A 400mAh battery powers the device, delivering an impressive 100 hours of playtime on a single charge. It is available in three stylish colors—Blue, Black, and Grey.

For those seeking a more lightweight and sleek option, the LYNE Rover 24 Wireless Neckband is a standout choice. Featuring a Bluetooth V5.3 chipset and 11mm drivers, it offers a balanced audio performance with rich bass and clear highs, making it suitable for a variety of uses, including music, movies, and phone calls. The neckband's design emphasizes convenience, with tangle-free wires and a lightweight ABS build, ensuring ease of use and portability. It is equipped with built-in HD microphones, providing superior call clarity, and a 130mAh battery that supports up to 35 hours of continuous use and 450 hours of standby time. Fast charging via a USB Type-C port means it can be fully recharged in under two hours, keeping users connected with minimal downtime. The Rover 24 is also available in Blue, Black, and Grey.

The LYNE Hydro 6 Gaming Wireless Headsets and Rover 24 Wireless Neckband are now available in India, priced at Rs. 2,899 and Rs. 1,699 respectively. They can be purchased on Flipkart.com and in retail stores across the country, with availability soon on Lyne Originals' official website and Amazon.in. These new releases mark another step forward for Lyne Originals, as the brand continues to focus on delivering high-quality, stylish audio accessories for the modern consumer.

 

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Lyne Originals Redefines Wireless Audio with New Hydro 6 Headsets and Rover 24 Neckband
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Lyne Originals Redefines Wireless Audio with New Hydro 6 Headsets and Rover 24 Neckband
 

Lyne Originals, a premium brand specializing in gadget accessories, has launched two new wireless audio wearables designed to meet the needs of music lovers, professionals, and gamers alike. The newly introduced Hydro 6 Gaming Wireless Headsets and Rover 24 Wireless Neckband combine advanced technology with stylish design, setting a new standard for wireless audio gear.

The LYNE Hydro 6 Gaming Wireless Headset is aimed at users who demand a powerful and immersive sound experience. It features the latest Bluetooth V5.4 chipset, ensuring smooth, lag-free connectivity over a 10-meter range. The headset's 40mm dynamic drivers deliver deep bass and crisp treble, offering excellent audio quality for gaming, music, and movies. With comfort in mind, the Hydro 6 is built for long-term use, boasting sweat-resistant, soft ear cushions and a lightweight over-the-ear design. The headset also includes a built-in FM radio, MP3 player, and TF card slot, allowing users to enjoy music even without a smartphone or computer. A 400mAh battery powers the device, delivering an impressive 100 hours of playtime on a single charge. It is available in three stylish colors—Blue, Black, and Grey.

For those seeking a more lightweight and sleek option, the LYNE Rover 24 Wireless Neckband is a standout choice. Featuring a Bluetooth V5.3 chipset and 11mm drivers, it offers a balanced audio performance with rich bass and clear highs, making it suitable for a variety of uses, including music, movies, and phone calls. The neckband's design emphasizes convenience, with tangle-free wires and a lightweight ABS build, ensuring ease of use and portability. It is equipped with built-in HD microphones, providing superior call clarity, and a 130mAh battery that supports up to 35 hours of continuous use and 450 hours of standby time. Fast charging via a USB Type-C port means it can be fully recharged in under two hours, keeping users connected with minimal downtime. The Rover 24 is also available in Blue, Black, and Grey.

The LYNE Hydro 6 Gaming Wireless Headsets and Rover 24 Wireless Neckband are now available in India, priced at Rs. 2,899 and Rs. 1,699 respectively. They can be purchased on Flipkart.com and in retail stores across the country, with availability soon on Lyne Originals' official website and Amazon.in. These new releases mark another step forward for Lyne Originals, as the brand continues to focus on delivering high-quality, stylish audio accessories for the modern consumer.

 

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NIYARA India Launches Exclusive Online Store to Tap into Growing Fashion Market
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NIYARA India Launches Exclusive Online Store to Tap into Growing Fashion Market
 

NIYARA India, a premium women’s fashion apparel brand, launched its exclusive online store on October 12, 2024, marking its entry into the expanding online retail space in India. As the fashion industry in India is projected to reach $100 billion by 2030, NIYARA India aims to meet the rising demand for high-quality yet affordable clothing for the modern Indian woman. The brand focuses on providing a unique combination of luxury, comfort, and empowerment in its fashion offerings.

Manasi Shetty, Director and CEO of NIYARA India said, "Fashion is more than just a statement; it’s an experience. With the launch of our online store, we’re excited to make globally inspired, premium fashion more accessible to Indian women everywhere. At NIYARA, we believe in crafting pieces that elevate style and exude grace—because every woman deserves to own her moment. This launch is just the beginning, and we are committed to ensuring that each customer feels valued and empowered through our designs."

NIYARA India’s collection includes a diverse range of apparel such as evening gowns, dresses, shirts, trousers, and a special focus on elegant work wear and signature gowns for special events. Each item is designed with high-end fabrics and intricate detailing, ensuring a blend of luxury and comfort that aligns with the brand's mission to empower women to express their individuality with confidence.

Targeting the growing online fashion market in India, NIYARA India expects to achieve a turnover of Rs 5 crore within its first year. The brand's launch strategy emphasizes online retail, along with strategic collaborations and targeted marketing campaigns aimed at connecting with India’s fashion-forward consumers.

Under the leadership of Manasi Shetty, NIYARA India seeks to redefine the standards of premium fashion by making stylish, high-quality clothing accessible to women across the country. The launch of the online store marks a key step in the brand’s vision of empowering women through fashion that combines elegance and individuality.

 

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Swizzle Targets Festive Sales with Health-Focused Strategy in India
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Swizzle Targets Festive Sales with Health-Focused Strategy in India
 

India's retail market is witnessing a shift towards health-conscious consumption, and Swizzle, a leading natural sparkling drink brand, is positioning itself to capitalize on this trend during the festive season. The brand, known for its 100 percent natural beverages, is focusing on partnerships with premium retailers and digital campaigns to drive sales across the country.

Swizzle's festive strategy includes limited-time discounts and exclusive bundle deals available on its website, drinkswizzle.in, aimed at boosting consumer engagement. The brand has gained popularity as a premium gifting option, thanks to its use of high-quality ingredients and visually appealing packaging. Health-conscious consumers in urban areas, especially in cities like Bengaluru and Chennai, have shown strong demand for the brand’s natural, vegan, and chemical-free beverages.

Swizzle's signature flavors, such as Virgin Mojito and Triple Berry, have resonated with the 20-40 age group, who are seeking healthier alternatives during festive celebrations. "Festive season has been a time for indulgence, but the brand has observed a growing trend toward health and wellness, even when it comes to celebrations. Consumers want to celebrate without compromising their health goals, which aligns perfectly with Swizzle’s philosophy of using natural ingredients and real flavors," a company representative noted.

The festive campaign, titled 'Celebration, but Guilt-Free,' emphasizes Swizzle as a healthier option during the festive season. The brand’s strategy includes both online and offline efforts, with digital platforms playing a key role in creating immersive experiences for consumers. Swizzle is also collaborating with influencers and running in-store promotions through retail partners to increase visibility.

With urban consumers increasingly mindful of their health and wellness, Swizzle aims to meet growing demand with real fruit flavors, lower-calorie options, and refreshing alternatives for festive gatherings. Sales data indicates that Virgin Mojito and Triple Berry remain the best-selling flavors, driven by their unique taste combinations.

As Swizzle expands its footprint across India, the brand is positioning itself as a go-to choice for health-conscious consumers and a thoughtful gifting option during the festive season.

 

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JCB Salons Revolutionizes Indian Beauty Industry with Bounce Salons Acquisition
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JCB Salons Revolutionizes Indian Beauty Industry with Bounce Salons Acquisition
 

Jean-Claude Biguine Salon & Spa (JCB), a global leader in hair and beauty with over 47 salons across India, has announced a series of transformative developments that promise to reshape the salon industry in the country. The brand has acquired Bounce Salons, a prominent South-based salon chain, further solidifying its presence in major cities like Mumbai, Bangalore, Chennai, Hyderabad, Pune, Kochi, and Bhopal. Alongside this strategic acquisition, JCB has also introduced its exclusive new care product line, Raise, and unveiled the Elegance Rebelle hair trends collection.

The acquisition of Bounce Salons marks a pivotal milestone in our journey towards expanding our footprint across India. We saw immense synergy between our two brands, with a shared passion for innovation, education, and a deep commitment to delivering exceptional beauty experiences. This acquisition empowers us to share our distinctive expertise with a wider audience in the South, while also drawing on the rich regional insights that Bounce provides to enhance our offerings,” shared Sneh Koticha Contractor, Director, JCB Salons India.

The event also marked the launch of JCB’s exclusive care line, Raise, developed with two decades of salon expertise and cutting-edge technology. Designed to cater to the specific needs of Indian hair and skin, the Raise product line offers a range of salon-quality solutions that promise effortless hair care at home.

Raise combines advanced formulations with powerful natural ingredients and innovative technologies, designed to provide “Expert care for Effortless hair.” The line offers a fast and versatile experience, making it convenient for users to achieve healthy, silky, and manageable hair with minimal effort. The product's multifunctional nature ensures it caters to all hair types and textures, bringing salon-level results to everyday routines.

In a move that further showcases JCB’s creative vision, the launch event also introduced the Elegance Rebelle hair trends collection. This collection features a bold and versatile lineup of 12 striking hair designs, divided into six Angel-inspired styles and six Devil-inspired styles. It embodies a blend of classic elegance and edgy creativity, offering chic updos, modern braids, vibrant color transformations, and sophisticated balayage that reflect the latest trends for 2025-26.

Themed “An Angel to Some, a Devil to Others,” the Elegance Rebelle collection captures the resurgence of red hues and pastel tones like pinks, blues, and greens. Each look is tailored to suit different occasions, from glamorous evening events to everyday styles, and is customized to match various skin tones and hair textures. Akansha Ranjan Kapoor, who served as the showstopper for this event, expressed her excitement, saying, “Walking as the showstopper for Jean-Claude Biguine Salons’ ‘Elegance Rebelle’ is exhilarating! This collection, blending sophistication with an edgy flair, perfectly echoes my own love for fashion and self-expression. It’s an honor to celebrate bold individuality, creativity, and beauty.”

With its expanded reach through the acquisition of Bounce Salons, the introduction of the Raise product line, and the launch of the Elegance Rebelle hair trends, Jean-Claude Biguine Salon & Spa is poised to redefine the beauty and salon experience in India. This expansion represents a seamless fusion of French elegance, cutting-edge innovation, and a commitment to delivering exceptional beauty services that clients have come to adore. Beyond hair care, JCB continues to offer a full spectrum of beauty services, from makeup to nail art, enhancing its reputation as a leader in the industry across its nationwide salons.

 

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Retail India News: AMIRI Opens First Retail Location in India with Star-Studded Celebration in New Delhi
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Retail India News:  AMIRI Opens First Retail Location in India with Star-Studded Celebration in New Delhi
 

AMIRI, the luxury fashion house renowned for its Hollywood-inspired designs, has made its grand entrance into the Indian market with the opening of its first retail location at The Chanakya, New Delhi. The brand marked this milestone with an exclusive in-store event, attracting over 175 guests, including media representatives and notable personalities.

The evening was a celebration of AMIRI’s much-anticipated launch in India, offering guests an immersive experience into the brand's signature Hollywood aesthetic at the new 1,154-square-foot storefront. The interior of the store, thoughtfully designed to capture the essence of AMIRI’s California roots, features wave-patterned walls, a hand-tufted ocean-blue carpet, and accents of polished wood and velvet. These elements reflect the West Coast lifestyle that serves as a constant source of inspiration for the brand's designs.

Guests enjoyed a curated selection of light bites and cocktails while getting a first look at AMIRI's latest offerings. The event showcased a range of Men’s ready-to-wear and accessories, as well as Women’s accessories from the Pre Fall 2024 and Autumn-Winter 2024 collections.

Prominent figures like cricketer Shubman Gill, actress Shanaya Kapoor, and entrepreneur Anand Ahuja graced the occasion, many of them sporting Hollywood-inspired pieces from AMIRI's Autumn-Winter 2024 collection. Their presence underscored the excitement surrounding AMIRI's arrival in the Indian fashion landscape.

The launch event at The Chanakya was a blend of style, elegance, and a celebration of the brand’s journey from its Hollywood roots to its new home in New Delhi.

With this successful launch, AMIRI has set the stage to redefine luxury retail in India, offering a unique blend of timeless style and contemporary elegance that resonates with both Indian and international fashion lovers. As the brand continues to expand its presence, it remains committed to bringing its signature West Coast lifestyle and innovative designs to new markets across the globe.

 

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Retail India News: Fashion Tech Startup Anny Secures Seed Funding Led by Faad Capital
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Retail India News: Fashion Tech Startup Anny Secures Seed Funding Led by Faad Capital
 

Anny, an emerging name in the fashion tech industry, has successfully closed its seed funding round, with investments led by Faad Capital, alongside significant contributions from high-net-worth individuals (HNIs) and key industry leaders. This infusion of capital marks a crucial step in Anny’s journey towards establishing itself as a leading player in the women’s fashion market. The company, which was founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, has already demonstrated impressive growth, expanding nearly eightfold in the last six months alone.

The strategic backing from Faad Capital and other investors underscores the growing confidence in Anny's vision to transform women's fashion with innovative and stylish offerings. The company's rapid expansion has set the stage for a series of ambitious plans aimed at enhancing customer experience and accessibility.

With Faad’s support, Anny is poised to become the go-to fashion brand for women, offering stylish, accessible options for every occasion. We’re excited to soon launch our mobile app and open our first physical store in early 2025, enhancing accessibility and convenience for our customers,” commented Japjot Singh, Chief Executive Officer (CEO), Anny.

Anny has ambitious plans to introduce over 500 new products each month, ensuring that its offerings remain fresh, exciting, and in tune with the latest fashion trends. With a commitment to inclusivity, the company has developed a proprietary size chart specifically designed for Indian women, addressing the diverse body types and unique needs of the Indian market. This focus on a personalized fit highlights Anny's dedication to offering not just style but also comfort to its growing customer base.

With the new funding and a clear roadmap for future growth, Anny is well-positioned to become a key player in India's evolving fashion industry, promising to make a significant impact with its style-forward, accessible, and customer-centric approach.

 

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Retail India News: WOW Skin Science Marks Major Milestone in U.S. Expansion with CVS Partnership
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Retail India News: WOW Skin Science Marks Major Milestone in U.S. Expansion with CVS Partnership
 

WOW Skin Science, one of the leading global brands in beauty and wellness, has announced a significant milestone in its U.S. expansion efforts. The brand has successfully secured shelf space for nine of its signature products at CVS, the largest pharmacy chain in the United States. This collaboration solidifies WOW Skin Science's status as a formidable player in the competitive U.S. beauty market.

With this new partnership, WOW Skin Science becomes the first Indian personal care brand to establish a presence in three of the largest U.S. retail chains: Walmart, Kroger, and now CVS. The brand plans to expand its reach to approximately 2,000 CVS locations within the next 12 months, significantly enhancing its visibility and accessibility for consumers. As a result of this expansion, WOW Skin Science products will soon be available in nearly 2,000 retail outlets across the nation.

"This partnership marks a pivotal moment in our journey to bring innovative, nature-inspired personal care solutions to consumers across the United States. Our collaboration with CVS not only underscores the strength of our brand but also reflects the growing demand for personalized, high-quality skincare products in international markets. We remain committed to delivering excellence to our global customers,” stated Manish Chowdhary, Co-Founder, WOW Skin Science.

The decision by CVS to onboard WOW Skin Science was influenced by the brand's impressive performance in Walmart stores and on Amazon.com. Walmart has already significantly increased WOW Skin Science’s U.S. presence, with products currently available in around 1,200 Walmart locations nationwide.

Sandeep Ghoshal, Head of International Business, WOW Skin Science remarked, "Securing shelf space at CVS aligns with our broader strategy to expand WOW Skin Science’s global footprint. This partnership not only enhances our brand’s visibility but also provides consumers with easier access to our innovative products across key markets."

The collaboration with CVS cements WOW Skin Science's offline retail presence in the United States and reinforces its leadership in the beauty and wellness sector. The brand's placement in three major retail chains is a groundbreaking achievement for any Indian personal care company, highlighting WOW Skin Science’s commitment to growth and innovation. Driven by the synergy of nature and science, WOW Skin Science continues to set new standards in personal care worldwide.

 

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Retail India News: Nimida Group Expands Osh Homecare Solutions to 19 New Cities
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Retail India News: Nimida Group Expands Osh Homecare Solutions to 19 New Cities
 

Bengaluru-based Nimida Group, known for fostering sustainable choices and creating value for its customers, is excited to announce the expansion of its plant-based home care label, Osh Homecare Solutions. Following successful operations in Bengaluru, Mumbai, Delhi, and Hyderabad, Osh is now set to provide 24-hour delivery services across 19 additional cities in India. This expansion significantly enhances Osh’s presence, bringing its total reach to 23 cities and promising to transform the way Indian households approach plant-based cleaning.

With this strategic move, Osh aims to offer its customers quicker access to a 99 percent natural and plant-derived, certified toxin-free range of cleaning products. This expansion is not just about geographical reach; it’s a calculated effort to meet the increasing consumer demand for natural home care solutions, with expectations for a tenfold growth in sales within the next year.

We are committed to leading the shift towards plant-based, toxin-free alternatives, not just for personal well-being but to reduce our environmental footprint and contribute to a sustainable future. This online expansion is a key milestone in Osh Homecare Solutions’ growth strategy and makes us well-positioned to become India's leading provider of natural and plant-derived homecare solutions. It ensures that more consumers have access to the best in plant-based, toxin-free home care, in line with Nimda Group’s goal to be a cause for good,” shared Gaurav Manchanda, Founder, Nimida Group.

Market research indicates that the Indian household cleaning market is on the verge of rapid growth, with projections showing a compound annual growth rate (CAGR) of 18.9 percent from 2023 to 2028. Osh plans to capture a significant market share in the Rs 48,000 crore household cleaning segment, which is anticipated to grow at a CAGR of 19.6 percent over the next five years. This aligns perfectly with changing consumer preferences, which increasingly favor sustainability and wellness.

Osh’s products have gained popularity due to their formulation, which is free from harmful chemicals such as sulfates, phosphates, bleach, parabens, and ammonia. The products are made with IFRA-compliant, allergen-free fragrances and are both PETA-approved vegan and cruelty-free. In its commitment to sustainability, Osh is also a plastic-negative brand, recycling twice the amount of plastic used in its packaging.

With the latest expansion, Osh products are now available across The Organic World’s omnichannel touchpoints, including 23 physical stores and leading online platforms such as Amazon, BigBasket, and Flipkart. The range features essential home care products, including toilet and floor cleaners, laundry solutions, kitchen cleaners, and the newly introduced Osh 2-in-1 Bathroom Cleaner. This initiative not only broadens Osh’s market presence but also reinforces its dedication to offering eco-friendly cleaning solutions to consumers nationwide.

 

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Retail India News: Lyne Originals Unveils New Festive Season Collection of Smart Accessories
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Retail India News: Lyne Originals Unveils New Festive Season Collection of Smart Accessories
 

Lyne Originals, a prominent name in the realm of premium smart accessories and audio products, has unveiled its latest collection just in time for the festive season. This new lineup includes the CoolPods 55 TWS earbuds, JukeBox 27 Speaker, PowerBox 11 Pro Powerbank, and Rover 46 Neckband. Each product in this collection is meticulously crafted to offer both style and performance, catering to individuals who thrive on a tech-driven lifestyle.

As the festive season approaches, Lyne Originals aims to provide its customers with devices that effortlessly blend into their celebrations while enhancing everyday experiences. The brand’s latest offerings are tailored for modern users who demand sleek aesthetics combined with advanced features, allowing them to stay connected in style.

Paresh Vij, Founder and Director, Lyne Originals expressed, “As we enter the festive season, our goal is to offer products that not only enhance everyday experiences but also fit effortlessly into the celebrations. At Lyne Originals, we understand that consumers are looking for quality and affordability in one package. With this new range, we bring that perfect blend to the market, helping our customers stay connected and enjoy their festivities without compromise.”

The CoolPods 55 TWS earbuds are designed with a sleek look and advanced functionality, featuring low latency for smooth gaming and listening experiences, as well as Environmental Noise Cancellation technology for clear calls. The JukeBox 27 Speaker delivers rich sound with an added visual effect of RGB lights that sync to the rhythm, making it a great addition to any celebration. The PowerBox 11 Pro Powerbank offers ultra-fast charging, making it the perfect companion for those on the move, while the Rover 46 Neckband combines comfort with high-quality audio, ideal for long listening sessions.

Available at mobile accessories stores nationwide, these products are not only priced competitively but also offer innovative features to ensure that Lyne Originals remains a top choice for consumers seeking value and performance in their tech accessories.

Through this new festive collection, Lyne Originals continues to redefine the landscape of smart accessories by delivering products that embody both elegance and functionality. With these launches, the brand reinforces its commitment to providing premium, affordable solutions that enhance the lives of its customers, making every celebration even more special.

 

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Retail India News: Nisara Expands Presence with New Mini Store at Pacific Mall, Delhi
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Retail India News: Nisara Expands Presence with New Mini Store at Pacific Mall, Delhi
 

Nisara, an emerging name in the fragrance industry, has announced the opening of its new mini store at Pacific Mall, 2nd floor, Tagore Garden, Delhi. This expansion is a key step in the brand’s journey to enhance its presence and offer premium beauty products to a broader audience.

The grand opening event highlighted Nisara’s extensive range of high-quality fragrances, reflecting the growing demand from its customers. Previously, Nisara's products were available through its collaboration with the Purplle store, but following an overwhelming consumer response, the brand decided to establish its own outlet. This new store promises a carefully curated selection of signature perfumes, aiming to provide an unparalleled shopping experience focused on luxury and affordability.

Tarvinder Pal, Co-Founder & CEO, Nisara shared,We are overwhelmed by the positive response from the public regarding the successful inauguration of our mini store. Our goal is to provide our consumers with easy access to top fragrance products, and this new location has enabled us to improve their shopping experience. We are excited to welcome both current and new customers and provide them with the great quality and service that we are known for."   

The mini store, covering an area of 140 sq ft, is designed with a modern and welcoming atmosphere, allowing customers to explore Nisara’s diverse product range in an engaging environment. It aims to be a go-to destination for beauty enthusiasts looking to discover their favorite fragrances and new inspirations.

With this new store, Nisara reinforces its dedication to offering high-quality, luxury fragrances at competitive prices, making premium beauty accessible to a wider audience.

As Nisara continues to evolve and expand its footprint in the fragrance industry, the brand is poised to redefine the way customers engage with beauty products. The mini store at Pacific Mall stands as a symbol of Nisara’s dedication to innovation and excellence, ensuring that luxury fragrances are within reach of every beauty enthusiast.

 

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{Funding Alert} Yoho Secures Rs 27 Cr to Boost Domestic and Global Expansion
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{Funding Alert} Yoho Secures Rs 27 Cr to Boost Domestic and Global Expansion
 

Yoho, India’s pioneering Direct-to-Consumer (D2C) footwear brand, has successfully secured Rs. 27 Crores in a Pre-Series B funding round led by Gulf Islamic Investments (GII). This latest funding aims to serve as growth capital, fueling Yoho's ambitious plans for both domestic and international market expansion.

Gulf Islamic Investments (GII), a Shari’ah-compliant global alternative investment company with over $4.5 billion in assets under management, spearheaded the funding round. Notable investors also backing Yoho’s vision include Rajeev Misra, CEO of SoftBank Investment Advisers; Vijay Shekhar Sharma, CEO of Paytm; Rukam Capital; and Pankaj Chaddah, founder of Shyft.

The company plans to utilize the capital to drive growth and innovation, focusing heavily on research and development to bring more innovative products to market. Yoho's previous breakthrough product, Blinc, India’s first hands-free sneaker, set the benchmark for future innovations in the Indian footwear industry. With the new funds, the brand aims to enhance its product offerings further and revolutionize the customer experience.

Yoho's expansion strategy is centered on strengthening its presence in the Indian market by increasing offline availability. The brand is set to partner with 2,000 Multi-Brand Outlets (MBOs) across Tier I and Tier II cities and will also introduce Exclusive Brand Outlets (EBOs) that leverage advanced technology, including AI, to address fitting issues and optimize inventory management. Additionally, Yoho plans to expand its product line from 100 to 300 styles by 2025 while boosting brand awareness through strategic marketing and community-building initiatives.

Beyond India, Yoho is setting its sights on international markets, with plans to enter the Middle East, Africa, and the United States. The global expansion will be supported by both online and offline channels, aiming to replicate Yoho’s domestic success on a broader scale.

Ahmad Hushsam and Prateek Singhal, Co-founders, Yoho said, "We are thrilled to have the support of our investors, and we're excited to leverage these partnerships to drive our next phase of growth. With this capital infusion, we are well-positioned to accelerate our product development, expand our market reach, and create an even more significant impact in the lives of consumers. Our mission has always been to provide high-quality, comfortable footwear at accessible prices, and this investment will enable us to bring this vision to a much wider audience, both in India and globally."

Mohammed Al-Hassan, GII’s co-founder and co-CEO shared, “GII provides innovative growth funding solutions that address evolving consumer preferences. Yoho's approach of combining biomechanical expertise with affordability targets a critical gap in the market that GII’s investment can address.”

"Yoho's remarkable growth in a short period strongly validates its product-market fit. We take great comfort in the enterprising spirit of the Yoho co-founders Ahmad and Prateek running this business and look forward to being part of Yoho's journey as it continues to disrupt the industry, creating meaningful impact and enhancing users’ everyday comfort. Our investment in their unique value proposition represents the kind of groundbreaking approach that we believe can reshape traditional markets and benefit consumers on a wider scale,commented Pankaj Gupta, fellow GII co-founder and Co-CEO.

Rajeev Misra, CEO, SoftBank Investment Advisers expressed, “We see a significant void in the consumer market for scientifically designed, affordable footwear that caters to the discerning Indian consumer. Yoho's innovative approach, which combines biomechanical expertise with accessibility, is precisely positioned to fill this gap. This alignment of cutting-edge design and affordability exemplifies the disruptive strategies that can capture substantial market share in India's rapidly evolving economy.

Archana Jahagirdar, Founder and Managing Partner, Rukam Capital said, "Footwear is one of the most exciting categories in the consumer segment. We have been early backers of a stellar founding team because we believe that to build a meaningful large company in this space, you need entrepreneurs with experience and knowledge, which these founders bring to the table in ample measure. We are excited to continue this journey with Prateek and Ahmad.”

With the backing of leading investors and strategic partners, Yoho aims to solidify its position as a market leader in the footwear industry, setting new benchmarks for innovation and consumer satisfaction both in India and on the global stage.

 

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Retail India News: Fixderma Announces Preetam Jena as New Marketing Chief and eCommerce Head
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Retail India News: Fixderma Announces Preetam Jena as New Marketing Chief and eCommerce Head
 

Fixderma, a renowned skincare brand recommended by dermatologists, has announced the appointment of Preetam Jena as its Chief Marketing Officer and Head of eCommerce. Preetam stepped into his new role earlier this year, already making waves by launching key marketing partnerships with IPL’s Delhi Capitals and MTV's SplitsvillaX5.

With over 15 years of expertise in eCommerce, digital marketing, and MarTech, Preetam has held influential positions in both India and Southeast Asia. His data-centric strategies and comprehensive understanding of the eCommerce sector have been pivotal in driving brand growth and enhancing customer engagement.

At Fixderma, Preetam is tasked with overseeing the brand's entire marketing operations, directly reporting to Co-Founder and CEO, Shaily Mehrotra.

We’re excited to finally make this official. Preetam’s creativity and marketing expertise have already made a mark. His ability to craft compelling brand narratives and drive impactful campaigns will help elevate Fixderma to new heights in the skincare industry,” commented Shaily Mehrotra, Co-founder & Ceo, Fixderma.

Preetam Jena added,Joining Fixderma has been an exciting journey from day one. I look forward to working with the team to create strategies that not only grow the brand but also resonate deeply with our consumers. We’re just getting started.”

Established in 2010, Fixderma has become a prominent player in the skincare industry, specializing in the creation, marketing, and distribution of dermatology-focused products. The brand has gained global recognition, exporting its innovative skincare solutions to over 40 countries.

Fixderma's product range bridges the gap between prescription-based treatments and over-the-counter cosmetics, effectively addressing issues such as aging, acne, dryness, and hyperpigmentation. The brand's dedication to quality and efficacy has set new standards in the industry, as it continues to revolutionize skincare with a focus on delivering outstanding results and enhancing customer satisfaction.

 

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Retail India News: Farmery Expands Product Line with New Organic Honey and Wild Forest Honey Variants
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Retail India News: Farmery Expands Product Line with New Organic Honey and Wild Forest Honey Variants
 

Farmery, a prominent direct-to-consumer (D2C) brand celebrated for its farm-to-fork philosophy, has announced the launch of two new honey variants: Organic Honey and Wild Forest Honey. These new products, housed in eco-friendly glass bottles, are packaged as 500g with an additional 100g free offer. Alongside the honey, Farmery is also expanding its ghee product range to cater to diverse consumer needs.

The Organic Honey (500g + 100g Free) is priced at Rs. 650 and sourced from certified organic farms, ensuring customers receive pure, chemical-free, and nutrient-rich honey. The Wild Forest Honey (500g + 100g Free), available for Rs. 600, is collected from naturally occurring hives in the forest, capturing the unique essence of the wild while being packed with antioxidants and medicinal properties.

These new honey and ghee variants reflect Farmery's unwavering commitment to sustainability and transparency by offering consumers clean, ethically sourced products. The elegant glass bottle packaging is designed to maintain the honey's purity while significantly reducing plastic waste.

Kamakshi Nagar, Founder of Farmery said, "At Farmery, we are constantly striving to offer products that resonate with nature’s purity and our customers' health needs. With our Organic Honey, Wild Forest Honey, and premium ghee offerings, we want to bring nature’s finest to every household in a way that is both sustainable and authentic. We believe these new variants will delight our customers with their distinct flavors, high nutritional value, and eco-friendly packaging."

The Organic Honey, Wild Forest Honey, and new ghee products will be available for purchase on Farmery’s official website and major e-commerce platforms starting mid-October. As consumers increasingly prioritize health-conscious choices, there is a growing demand for products that marry traditional values with modern dietary needs. Farmery’s latest offerings are well-positioned to meet this demand, providing a harmonious blend of tradition, quality, and flavor.

Both honey variants are celebrated for their natural properties and potential health benefits. As a natural alternative to refined sugar, honey supports healthier dietary choices when consumed in moderation. Additionally, Farmery's premium ghee products offer a rich source of healthy fats and nutrients. For individuals managing diabetes, incorporating natural sweeteners like honey and healthy fats like ghee can contribute to a more balanced nutrition plan. In light of the rising prevalence of diabetes in India, Farmery aims to provide products that promote a healthier lifestyle.

 

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Retail India News: HYPHEN Launches Revolutionary 10 Pc Peptides Cocktail Serum, Transforming Skincare
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Retail India News: HYPHEN Launches Revolutionary 10 Pc Peptides Cocktail Serum, Transforming Skincare
 

HYPHEN, the skincare brand co-founded by celebrity entrepreneur Kriti Sanon and industry leader Pep Brands, is making waves in the beauty industry with its commitment to simplifying skincare for all. Known for its high-performance skincare solutions that blend nature and science, the brand has now launched the 10 percent Peptides Cocktail Serum, a groundbreaking addition to India's skincare market featuring a potent 2 percent copper peptide concentration.

Peptides, which are naturally occurring amino acids, play a vital role in promoting the production of collagen and elastin—two essential connective tissues responsible for maintaining firm and smooth skin. As individuals age, the natural decline of collagen and elastin can be accelerated by modern lifestyle factors. The introduction of copper peptide presents a powerful solution, often referred to as the “biggest peptide powerhouse,” which helps stimulate collagen and elastin production, enhances healing, and keeps skin looking firm and plump.

The new serum boasts a unique 10 percent blend of multiple high-performing peptides, meticulously combined in a compact bottle to enhance collagen production and deliver plump, youthful skin. Its striking blue hue, attributed to the high concentration of copper peptide, distinguishes it from any other product currently on the market. In addition to the robust 2 percent Copper Peptide, the serum includes 3 percent Matrixyl 3000, known for promoting a rejuvenated appearance, 1 percent Acetyl Hexapeptide-8 (Argireline) to improve moisture retention, and a 4 percent blend of six additional peptides that encourage healthy cell regeneration.

Complementing this powerful scientific formula are natural ingredients like Ginseng Extract and Flaxseed Extract, both rich in antioxidants and renowned for their anti-aging properties. Together, these ingredients work to enhance skin firmness and elasticity, hydrate the skin, and create a plump and bouncy appearance. The serum effectively reduces the visibility of wrinkles and fine lines, significantly improving overall skin texture.

Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN said, “Peptides have always been a vital part of my skincare routine, both in the morning and at night. When we set out to create a serum, we wanted to hyphenate the power of multiple peptides to deliver all the benefits like hydration and plumping of skin while also helping with collagen production. Our team has formulated a one-of-a-kind formula with 2 percent copper peptide. It is considered the biggest powerhouse of peptides you can use, making it a groundbreaking serum with high performance. This serum is truly a game-changer and a must-have for youthful, bouncy and firm skin — it is a botox-like effect in a bottle.”

With the launch of the 10 percent Peptides Cocktail Serum, HYPHEN continues to pave the way for innovative skincare solutions, promising consumers a high-performance product that addresses everyday skincare concerns while embracing the synergy of nature and science.

 

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Retail India News: YesMadam Achieves Remarkable 40 Pc Growth with Festive Season Push
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  • IR
Retail India News: YesMadam Achieves Remarkable 40 Pc Growth with Festive Season Push
 

YesMadam, a leading at-home salon service provider in India, is celebrating a remarkable milestone this festive season, announcing a 40 percent month-on-month growth. As a bootstrapped company, YesMadam’s rapid expansion is a testament to its innovative strategies and the appeal of its exclusive festive offers that have resonated with over 2 million customers nationwide. This growth reflects YesMadam's dedication to bridging gaps in untapped markets, including cities like Siliguri and other Tier II locations, while simultaneously launching India’s first tech-enabled offline salons in Delhi-NCR. With these initiatives, the startup has set its sights on achieving a substantial Rs. 100 crore annual recurring revenue (ARR).

YesMadam’s strategic moves are part of a broader effort to revolutionize the beauty and wellness industry, leveraging technology and customer-centric solutions delivered by its network of 3,500+ certified professionals. This festive season, the brand anticipates a 1.5x surge in bookings, further solidifying its market position and leadership. By combining its tech-driven home services with a growing brick-and-mortar presence, YesMadam is not just meeting industry standards but actively redefining them, transforming how beauty and wellness services are experienced across India.

In line with the festive spirit, YesMadam has launched its Great Glam Fest, featuring a range of enticing offers. Customers can enjoy exclusive free gifts and significant discounts across top services, including up to 60 percent off on RICA waxing, mani-pedis, O3+ facials, and the innovative Korean Glow Facial. An additional 20 percent discount on all services makes luxury beauty treatments more accessible than ever, allowing customers to enjoy high-quality professional care at competitive prices.

Mayank Arya, Co-founder and CEO, YesMadam said, "As we embrace the festive season, YesMadam is revolutionizing the beauty and wellness industry by combining innovation with a sharp focus on customer experience. Our rapid growth reflects the trust our users place in us, driving us to constantly push boundaries and deliver cutting-edge, tech-enabled solutions that elevate beauty services at home. With an entrepreneurial mindset and a visionary approach, we're not just expanding into new markets—we're setting new industry benchmarks and leading a transformation in how beauty services are experienced across India."

Akanksha Vishnoi, Co-Founder and Chief Marketing Officer of YesMadam shared, “We, at YesMadam, are expecting great numbers and scale this festive season considering the benefits we are giving to our consumers, especially new users. We have marginalized our profits and commissions to pass on the same to our beloved customers and service providers.  Smiles on their faces would be incredibly rewarding for everyone in YesMadam, who would be burning their midnight oil to lighten their Diwali. Our efforts aim to cultivate a remarkable and heartwarming experience for everyone connected with the YesMadam Family."

YesMadam's strategic visibility campaign has been further bolstered by its partnership with brand ambassadors Shraddha Kapoor and Shakti Kapoor. These collaborations, coupled with a strong full-funnel marketing approach, have amplified YesMadam’s reach, redefining its leadership in the at-home beauty services space.

The brand also gained significant attention following its appearance on Shark Tank India Season 3, where it secured an impressive deal from investors Aman Gupta, Ritesh Agarwal, Vineeta Singh, and Piyush Bansal. This achievement not only provided a boost in credibility but also helped expand YesMadam’s footprint across various markets.

As YesMadam continues to grow its presence in untapped regions and pushes the boundaries of innovation in beauty and wellness, it remains committed to its mission of providing exceptional services at home. With a clear focus on customer satisfaction and market leadership, YesMadam is setting the stage for unprecedented growth, positioning itself as a game-changer in India's beauty industry.

 

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