Retail India News: Haldiram's Unveils Enchanting Campaign for Teej Celebrations
Retail India News: Haldiram's Unveils Enchanting Campaign for Teej Celebrations

Haldiram's, the renowned Indian retail brand known for its delectable sweets and snacks, is gearing up to commemorate the joyous occasion of Teej through a delightful campaign that assures to infuse the festivities with the sweetness of relationships. The campaign, aptly named "Rishton Ki Mithas, Haldiram's Ke Sath," pays homage to the enduring traditions of Teej, celebrating the advent of the monsoon season and the cherished bonds of affection and unity.

Remaining true to the spirit of this time-honored cultural festivity, Haldiram's Teej campaign presents a delightful array of Ghevar, available in a diverse spectrum of flavors catering to various taste preferences. With offerings such as Malai Ghevar, Kaju Cream Ghevar, Kesar Ghevar, Plain Ghevar, Rose Ghevar, Khas Ghevar, Kalakand Ghevar, Kesar Malai Ghevar, and more, each variant of Ghevar encapsulates the genuine flavors and mastery that have become synonymous with the esteemed Haldiram's brand.

Divya Batra, Head of Marketing, Haldiram's, said, "Teej is the festival of love, joy, and tradition. At Haldiram's, we aim to bring in this joy into our offerings, and our diverse range of Ghevar flavours is a perfect reflection of the diversity and richness of Indian culture. With our Teej campaign, we invite everyone to celebrate the festival with their loved ones and experience the authentic flavours of India."

Kailash Aggarwal, President – Retail QSR- Haldiram's said, "As we celebrate Teej, we also celebrate the strong bonds of relationships that unite us all. Haldiram's has always been a part of people's lives during festivals, and we are honored to be a part of their special moments. Our exclusive Ghevar range, known for its authentic taste, and specially designed gift boxes, ensuring hygiene and freshness, are crafted to make this Teej even more memorable for our cherished customers."

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