Retail India News: Laneige Welcomes Sara Tendulkar as Brand Ambassador

Amrut Distilleries has unveiled the “City of Joy” Edition, a limited-edition single malt whisky celebrating the cultural and historical grandeur of West Bengal. This release marks several milestones for the brand, being its first city-specific launch and the inaugural exclusive release for Eastern India.

The “City of Joy” Edition pays tribute to Kolkata, capturing the essence of the city’s rich heritage and vibrant traditions. The packaging showcases iconic elements of West Bengal, including bold artwork of the timeless Howrah Bridge, evocative imagery of rickshaw pullers navigating historic streets, depictions of Bengal’s elegant folk dances, and a detailed rendering of the iconic Victoria Memorial. Each bottle serves as a homage to the state’s cultural and artistic legacy, celebrating its enduring influence on India.

Bottled at 48 percent ABV, the edition promises a rare and delightful experience for whisky enthusiasts in West Bengal. “City of Joy” was crafted with a unique blend never before used globally, demonstrating Amrut’s commitment to creating something extraordinary for a city that epitomizes India’s diverse and cosmopolitan culture.

Kolkata represents the soul of India, where heritage and modernity coexist seamlessly. Known for its intellectual spirit and appreciation for craftsmanship, Kolkata was the perfect city for Amrut’s first-ever city-specific launch. This unique edition celebrates the bond between Amrut and a city that truly values depth, authenticity, and artistry.

Thrivikram G Nikam, Joint Managing Director, Amrut Distilleries commented, “The ‘City of Joy’ Edition is a celebration of Kolkata’s timeless spirit and the cultural tapestry of West Bengal, The first-of-its-kind release captures the soul of the city in every sip and detail, honoring our deep connection with Bengal and its people.”

Exclusively available in limited quantities in Kolkata, the “City of Joy” Edition stands as a landmark moment for Amrut Distilleries, paying tribute to Bengal’s heritage with every pour. This heartfelt release invites whisky connoisseurs to celebrate the rich legacy of India’s East while savoring Amrut’s craftsmanship.

Symphony, a brand renowned for its market-leading coolers, is venturing into the geyser market with a new product range. The innovative geysers come equipped with the advanced 9-layer Puro Pod Technology, designed to transform hard water into soft water, addressing a common household concern.

Anuj Arora, global CMO of Symphony said, “Entry into the geysers category was an exciting challenge for the entire Symphony team. We knew we needed a differentiated product benefit to be able to command a premium. But we did not just stop at the benefit, the product we designed is also aesthetically superior and laced with smart technology to appeal to modern Indian homes. A new launch always comes with a mixed bag of emotions and we are excited to see this campaign hit the market and do well with consumers. Symphony has been on the hunt for a strategically rooted and creatively exciting partner. Our first engagement with Womb was for last summer’s cooler campaign, after its successful team Womb, has delivered as expected with the geyser launch as well.”

Earlier this year, Symphony onboarded The Womb as their retainer agency to handle the mainline and digital mandates for their brand across various product lines.

Dhaval Jadwani, COO, The Womb commented, “When Anuj and the team approached us with the product concept, we knew we had a winner! A geyser that can convert Hard water to soft is bound to have takers. It was however, important to ensure that the consumer sees both the benefit and value in these premium geysers. Research, intuition, and observing people around us give the answer. Most Indian men and women are facing hair loss at an early age due to diet, stress, pollution, and many modern lifestyle issues. However, an unnoticed suspect of hair fall is hard water. We kept this very insight at heart while developing our strategy for Symphony – The hair-fall control geysers.” 

Symphony's geyser range comes in three sizes—25L, 15L, and 10L—and is available in three variants. These geysers are now available at retail stores across various markets and on select e-commerce platforms.

Hyderabad-based water-tech company Althion, known for its innovative ultra-pure water systems, has successfully raised Rs. 3.6 Crores in a pre-Series A funding round led by IAN Group-powered BioAngels. The funding attracted notable investors, including Arun Seth, Om Manchanda, KNK Venkatraman, and Shubham Rastogi.

The funding will enable Althion to pilot the manufacturing of 40 units of its tabletop laboratory water purification system, expand its R&D on sustainable solutions for kidney dialysis, and establish a larger facility to scale operations.

Surya Rao, Founder, Althion said, “We are thrilled to announce this funding by BioAngels/India Angels Network Fund to strengthen our R&D and manufacturing push in the area of ultra-pure water (UPW) production and recycling. We hope to reduce the large quantum of imports in the sector of UPW systems for healthcare, research, and semiconductor industries.”

Padmaja Ruparel, Co-founder, IAN Group said, “With its small raise, Althion is well on its way to creating a big impact in filling important gaps in healthcare and research, which is exactly in line with the Make in India campaign. They stand out in a very competitive market thanks to their ability to provide top-notch, reasonably priced solutions with an emphasis on sustainability and indigenization. Our faith in Althion's vision and its ability to transform the water-tech, as they grow and enter new markets, we are thrilled to accompany them on their journey.”

Founded in 2017, Althion has been at the forefront of developing advanced ultra-pure water systems catering to healthcare, research, and semiconductor industries. Supported by grants from BIRAC and seed funding from C-Camp Bangalore and AIC CCMB Hyderabad, the company has pioneered innovations such as the Althion Remote Monitoring System (ARMS), which facilitates predictive and preventive maintenance.

The company is in the process of securing CDSCO and BIS certifications, which will enhance its ability to participate in public tenders. Additionally, Althion is approved for funding to obtain CE marking and USFDA certifications, paving the way for entry into markets across Latin America, Africa, and Asia.

Operating in an Rs. 5000 Crore market, largely dominated by global players offering expensive solutions, Althion aims to bridge the affordability gap in ultra-pure water systems for developing regions. Its innovative products are already trusted by institutions such as Sir Ganga Ram Hospital, Homi Bhabha Memorial Cancer Centre, Narayana Hrudayalaya, and Nephroplus centres nationwide.

With this strategic investment, Althion is set to disrupt the ultra-pure water technology space, offering cost-effective, sustainable solutions aligned with the Make in India initiative.

The Sleep Company (TSC), a leading player in India's comfort-tech industry, has unveiled a groundbreaking innovation with the launch of the SensAI Sleep Analyzer Pillow—the world’s first AI-powered SmartGRID pillow. This move aligns with TSC’s strategic vision to embrace artificial intelligence (AI) and set new standards in comfort tech as it celebrates its sixth year of operations.

Incorporating AI into its product lineup, TSC aims to invest in research and development (R&D) of tech-integrated products in the coming years. The launch of the SensAI Sleep Analyzer Pillow highlights the company’s commitment to innovation and its ambition to revolutionize sleep health through cutting-edge technologies.

After 18 months of rigorous market research, consumer insights, and addressing the concerns of wearable devices, TSC has designed this new product to seamlessly track sleep patterns without the need for intrusive gadgets. The SensAI Sleep Analyzer Pillow integrates a non-intrusive sleep tracker composed of a sensor strip placed under the pillow and mattress. This device monitors a user’s sleep duration, quality (including deep and REM sleep), body movements, heart rate, and breathing patterns. All data collected is transmitted to an interactive app that offers users detailed insights, sleep scores, and actionable recommendations for improving their sleep health.

Priyanka Salot, Co-founder of The Sleep Company commented, “SensAI is an unparalleled breakthrough in the Comfort-tech industry and the most advanced, revolutionary sleep-tracking technology developed till date. Research suggests that people have grown conscious about their health post-pandemic however do not prefer wearing wristbands or smartwatches to track their sleep and fitness activities. Addressing the growing popularity of such devices, TSC’s SensAI Sleep Analyser pillow with SmartGRID technology is a unique, non-intrusive solution for sleep tracking using low-energy radar technology. Every part of the human body relies on the quality of sleep for optimal functioning. Recognizing this, we aim to create a holistic sleep ecosystem that caters not just to physical comfort but also to improving people’s lives. We will continue to invest in AI innovations and expand our portfolio with cutting-edge comfort-tech solutions.”

Harshil Salot, Cofounder, The Sleep Company added, “Individuals spend one-third of their lives sleeping on a mattress and hence the quality of sleep has a great impact on one’s overall health.  However, sleep deprivation is a critical issue plaguing the country. At TSC, we are proud to introduce a game-changing solution to address this issue and envision becoming a legacy player in the mattress and sleep industry. Our new solutions are ideal for all individuals including senior citizens, parents with disrupted sleep due to work and kids, fitness enthusiasts and athletes who prioritize recovery for performance, working professionals with demanding work schedules, and tech-savvy individuals. Our SensAI product range goes beyond comfort and delivers an interactive sleep experience. It is integrated with cutting-edge SmartGRID technology to empower individuals to understand their sleep health and improve overall quality of life.” 

The SensAI Sleep Analyzer Pillow is priced at Rs. 8,500, while the SensAI Sleep Analyzer sensor strip is available for Rs. 6,999. Both products come with a one-year warranty and can be purchased through The Sleep Company’s official website and retail stores.

TSC's innovative approach aims to empower individuals to take charge of their sleep health and improve their overall quality of life, setting a new benchmark for the sleep and comfort-tech industry.

The Allana Group, a global leader in agri-commodities with a rich legacy of over 150 years, has announced the launch of the Indian Poultry Alliance at Poultry India 2024. This strategic move signals the Group’s significant entry into India’s rapidly expanding poultry market, with the goal of transforming poultry production and consumption through fully integrated operations and cutting-edge processing technologies.

The Indian Poultry Alliance is designed to cover all aspects of poultry production, including breeder farms, hatcheries, feed plants, broiler contract farming, value-added products, and rendering plants. The Alliance’s facilities are strategically located across several key regions, such as Kashmir, Punjab, Aligarh, Unnao, Kishanganj, Aurangabad, Belgaum, Zaheerabad, and Coimbatore, ensuring it can meet the diverse needs of quick-service restaurant (QSR) chains, food services, government agencies, and e-commerce platforms.

In its bid to enhance the quality and efficiency of poultry production, the Alliance has formed collaborations with prominent industry players, including Premium Chick Feed, Kwality Animal Feeds Pvt Ltd, Kasturi Poultry, and Chatha Foods. These partnerships will help ensure the delivery of top-quality inputs, streamlined processing, and the development of innovative, value-added products. As part of the Allana Group’s focus on sustainability, the Alliance will utilize by-products through its rendering plants, which support Asia’s largest pet food facility located at the Group’s Zaheerabad campus.

Moiz Chunawala, Director of Strategic Business Development at Allana Group, emphasized, “By leveraging our extensive and legacy experience in the food business along with world-class infrastructure, we aim to create a superior and sustainable poultry market in India. To achieve this, we will invest in state-of-the-art facilities, adopt advanced technologies, and prioritize sustainable practices throughout our operations. Additionally, our network of 4,000 retail stores will ensure that consumers have easy access to fresh, high-quality poultry products. By integrating advanced technologies, such as automated feed systems and precision breeding, we aim to significantly improve efficiency and sustainability in the poultry industry. Additionally, our focus on sustainable practices, including responsible waste management and ethical sourcing, will set new industry standards. Ultimately, our goal is to deliver exceptional value to our partners and consumers alike, ensuring a reliable supply of high-quality, affordable poultry products.”

Chitranjan Ramesh Behl, Director of Poultry, Expert Poultry Value Chain commented, “The establishment of the Indian Poultry Alliance is a significant milestone for India’s poultry sector. It promises to enhance production efficiency and product quality, benefiting both producers and consumers. The launch of the Indian Poultry Alliance represents a bold step in the Allana Group’s journey of innovation and quality, promising to transform India’s poultry industry with its integrated, sustainable, and consumer-focused approach.”

With this initiative, the Allana Group aims to set new benchmarks in India’s poultry industry by combining its legacy of excellence with advanced technologies and a commitment to sustainability.

Portronics, one of India’s renowned consumer electronics brands, has launched its latest creation, the Toad 8 wireless mouse. Designed to meet the needs of modern users, the Toad 8 combines stylish aesthetics with advanced features, offering a seamless balance of functionality and sophistication.

The mouse features a transparent casing and a detachable magnetic top, giving it a contemporary edge. Available in two eye-catching colors, White and Purple, the Toad 8 enhances any workspace with its sleek design while serving as a practical and reliable tool.

Delivering versatility, the Toad 8 supports dual-mode wireless connectivity with Bluetooth 5.3 and 2.4 GHz, ensuring smooth and stable performance across various devices such as laptops, desktops, tablets, and smartphones. Its noise-free clicking buttons provide a soft, tactile feel without causing distractions, making it suitable for quiet environments like offices or late-night work sessions.

Performance is a key highlight, with adjustable optical sensitivity up to 1600 DPI, enabling users to customize its responsiveness for everything from simple browsing to precision-focused tasks. The mouse is powered by a built-in rechargeable battery, eliminating frequent replacements, while the USB Type-C port ensures convenient and environmentally friendly charging.

For multitaskers, the Toad 8 allows simultaneous connection to multiple devices with effortless switching, catering to professionals managing diverse tasks across different gadgets.

Priced at an introductory Rs. 649, the Toad 8 is now available on Portronics’ official website, Amazon.in, Flipkart.com, and other leading stores, backed by a 12-month warranty. Portronics continues to uphold its reputation for innovative and reliable products, blending cutting-edge technology with modern design.

With the launch of the Toad 8, Portronics has once again proven its ability to meet the evolving needs of today’s tech-savvy consumers, offering a product that combines functionality, style, and convenience in a single package. Whether you're looking for a mouse that enhances your workspace’s aesthetic or one that delivers seamless performance, the Toad 8 promises to be a valuable addition to your tech arsenal.

Amway India Enterprises reported a net loss of Rs. 52.78 crore in FY24, with revenue from operations at Rs. 1,283.75 crore, as per its RoC filing. Total income, including other income, rose slightly by 0.7 percent to Rs. 1,293.97 crore.

In FY23, the company recorded a net loss of Rs. 21.72 crore and revenue from operations at Rs. 1,278.69 crore, according to data from Tofler. Advertising promotional expenses declined 25.5 percent to Rs. 61.03 crore in FY24 from Rs. 81.93 crore in the previous year. However, royalty costs accrued to its US-based parent firm increased by 4.06 percent to Rs. 65.74 crore, compared to Rs. 63.17 crore in FY23.

The company clarified, “We would like to clarify that no royalty has been paid to the parent company in FY 2024; it has only accrued in the books of account of Amway India for FY 2024.”

Amway India, a subsidiary of Alticor Global Holdings Inc., recorded total expenses of Rs. 1,347.37 crore, a 1.64 percent decline from FY23. Revenue from the ‘Nutrition and Wellness’ segment increased marginally to Rs. 782.40 crore from Rs. 779.75 crore. However, revenues from ‘personal care’ and ‘home care’ fell to Rs. 219.04 crore and Rs. 123.57 crore, respectively. The ‘beauty’ segment dropped by nearly 13 percent to Rs.109.76 crore, while revenues from ‘cookware’ and ‘atmosphere drive’ plummeted by over 50 percent to Rs. 8.17 crore and Rs. 3.78 crore, respectively.

A spokesperson stated: “Like any organization pursuing its growth journey, Amway India too has gone through challenges that impacted its business, but we are progressing according to our plans. Amway India holds an important position as a business market for Amway globally. We are positive about its future in India with a focus on health and well-being.”

The direct seller reiterated its commitment to the Indian market.

Siolim Specialty Coffee Roasters, a rising name in India’s specialty coffee scene, has launched an innovative product, Miniature Pours, aimed at making flavorful coffee more accessible and convenient. These compact, pre-measured coffee sachets are designed to simplify the brewing process, enabling coffee lovers to enjoy a fresh, satisfying cup anywhere—whether at work, at home, or on outdoor adventures.

Miniature Pours eliminates the need for elaborate brewing equipment, offering an easy-to-use solution without compromising on quality or flavor. Lightweight and portable, they cater to the fast-paced lifestyles of professionals, students, and travelers who seek the richness of freshly brewed coffee in a hassle-free format. This latest offering aligns with Siolim's mission to make premium coffee experiences accessible to a wider audience.

“At Siolim, we source directly from small, independent farmers to ensure fair compensation and complete transparency in the supply chain. Our mission is not only to bring the best of Indian coffee to the world but to support the communities behind it,” said Gaurav Sethi, CEO at Siolim Specialty Coffee Roasters.

Based in Indore, Siolim blends the essence of Goa’s relaxed coffee culture with a focus on high-quality roasting and innovative beverage solutions. Their approach combines tradition and modernity, celebrating the artistry of coffee while embracing the convenience demanded by contemporary lifestyles. Miniature Pours reflect this ethos by delivering consistency and flavor in an easy-to-prepare format.

The launch of Miniature Pours builds on Siolim’s commitment to creating unique coffee experiences. Ideal for a wide range of customers, from casual drinkers to coffee aficionados, the product ensures that a great cup of coffee is never out of reach. Siolim's focus on affordability and quality makes specialty coffee an everyday luxury rather than a niche indulgence.

As part of its broader mission, Siolim continues to prioritize sustainability and ethical sourcing practices. By working directly with small-scale farmers, the brand supports local communities while delivering high-quality coffee to consumers. With Miniature Pours, Siolim takes another step toward redefining how coffee is enjoyed—wherever, whenever, and by everyone.

This latest launch promises to enhance the convenience of brewing while maintaining the flavorful experience that has become synonymous with Siolim Specialty Coffee Roasters. For coffee enthusiasts seeking an effortless way to enjoy their favorite beverage, Miniature Pours is the perfect solution.

Nykaa has announced the completion of its acquisition of a majority stake in Earth Rhythm, a leading home-grown clean beauty brand founded in 2019. Built on the principles of inclusivity, efficacy, and sustainability, Earth Rhythm offers a wide range of certified organic, plant-based, and 99 percent plastic-free beauty and personal care products.

This move reinforces Nykaa’s commitment to the clean beauty category. Following its minority stake acquisition in 2022, Nykaa has now secured a significant majority stake in Earth Rhythm through a mix of primary and secondary transactions.

Adwaita Nayar, Co-founder of Nykaa and CEO of Nykaa Fashion and Beauty Brands commented, "Earth Rhythm represents an exciting addition to our owned brands portfolio, and it presents an opportunity to expand our play in the clean beauty space, a category with immense long-term potential. The brand’s truly unique formulations and commitment to sustainability across the supply chain – from ingredients to packaging to processes – have struck a chord with its loyal consumer base. We look forward to expanding the reach and accessibility of the brand, ramping up growth by leveraging operational synergies with the Nykaa ecosystem."

Harini Sivakumar, Founder and CEO of Earth Rhythm said, "I am thrilled beyond words that Earth Rhythm has received a powerful affirmation from Nykaa in our journey and the impact we’re making. Nykaa has a comprehensive and strong distribution platform that can be leveraged by brands, allowing them to grow in a profitable manner. Nykaa’s 360-degree marketing across social media, influencer networks, and content allows brands to grow in an otherwise competitive market. With this deepened partnership, Earth Rhythm can continue to innovate and grow, bringing even more value to our existing customer base while expanding our reach. I’m incredibly excited for what lies ahead."

Earth Rhythm has made remarkable strides in sales growth, customer acquisition, and product innovation, offering over 250 SKUs across six categories. Its signature products include the multi-functional Lip Cheek Tint, eco-friendly Shampoo Bars, portable Sunsticks, and hydrating sunscreens. These offerings reflect the brand's commitment to sustainable and effective solutions, such as reducing carbon footprints and eliminating plastic packaging.

The brand’s in-house R&D and manufacturing capabilities allow it to maintain strict quality control and drive innovation, making it a standout player in the market.

Nykaa plans to leverage its robust ecosystem and expertise in innovation, marketing, and omnichannel distribution to drive further growth for Earth Rhythm, while preserving the brand’s core values of sustainability and transparency.

U&i, India’s one of the leading lifestyle tech accessories brands, has unveiled four new products aimed at enhancing convenience and functionality for its users. The new lineup includes the Budget 99 TWS, Revolution Series Neckband, PowerCube Series Powerbank, and Velar Series Powerbank. Designed with advanced features and affordability in mind, these products combine cutting-edge technology with practical design to cater to modern-day needs.

The Budget 99 TWS offers ENC technology for clearer audio, 36 hours of music playback, quick charge capabilities, touch controls, and a Type-C charging port. Similarly, the Revolution Series Neckband delivers exceptional sound quality with ENC technology, a remarkable 300 hours of standby time, magnetic earbuds, and Bluetooth Version 5.3. Its 10mm driver ensures a premium listening experience.

For on-the-go charging, the PowerCube Series Powerbank stands out with its 22.5W output, 15W wireless fast charging, multi-protocol support for PD and QC, an LED light indicator, and a hidden stand. The compact Velar Series Powerbank combines a 12W output with 6 hours of music time, TWS functionality, LED light, Bluetooth Version 5.3, and compatibility with USB, FM, and TF Cards.

“At U&i, we focus on delivering high-quality, user-centric tech products at accessible price points. With our new Budget, Revolution, PowerCube, and Velar series combine advanced features with practical design, catering to the growing demand for reliable and affordable tech accessories. We believe these new releases will not only fulfill but exceed our customers' expectations with their premium features, long-lasting battery life, and sleek designs,” said Paresh Vij, Founder and Director of U&i.

These products are now available at mobile accessory stores across India. The introductory prices start at Rs 499 for the Budget 99 TWS, Rs 249 for the Revolution Series Neckband, Rs 1599 for the PowerCube Series Powerbank, and Rs 899 for the Velar Series Powerbank.

With this launch, U&i continues to solidify its position as a brand offering reliable, stylish, and affordable tech solutions tailored to the needs of Indian consumers.

Umbrashield, one of the renowned names in innovative sun protection solutions, has introduced its new line of UV garments and accessories, offering a perfect blend of cutting-edge technology, dermatologist-approved features, and stylish design. This collection is tailored to meet the growing demand for effective skin protection while maintaining style and comfort, ensuring that outdoor enthusiasts can protect their skin without compromising their look.

As global awareness of the harmful effects of UV radiation increases, Umbrashield’s new range uses advanced UPF 50+ fabric that blocks 99 percent of harmful UVA and UVB rays, preventing skin damage such as tanning, burns, and photo-aging. Designed with comfort and durability in mind, these products are perfect for anyone who spends time outdoors, offering long-lasting protection without sacrificing convenience.

“Sun protection is no longer a luxury; it’s a necessity. Our mission at Umbrashield is to create products that are practical, effective, and stylish, empowering people to protect their skin effortlessly. There has been a significant gap in the market for stylish, functional sun protection that goes beyond traditional sunscreen. With Umbrashield, we aim to bridge that gap by offering UV garments and accessories that not only provide superior protection but also cater to the needs of athletes, outdoor enthusiasts, and everyday individuals. Our vision is to make sun safety an integral part of everyone’s lifestyle, whether they’re on the field, at the beach, or simply commuting,” stated Arifa Shah, Founder of Umbrashield.

Umbrashield is proud to be India’s first brand offering UV garments and accessories that combine modern science with style. The products in this collection provide an all-day defense against UV rays, thanks to the UPF 50+ fabric, and ensure users remain comfortable even in hot weather. With breathable, lightweight materials, these garments are perfect for those with sensitive skin and have been dermatologist-approved for daily use. Each product is also compact and travel-friendly, complete with a protective cloth bag, making them ideal for outdoor adventures and travel.

The collection offers a variety of garments and accessories designed for both functionality and style. The UV Jackets are stylish and breathable, ideal for men and women, and perfect for both casual wear and outdoor activities. The UV Scarves offer effective protection for the neck, head, and hands, while the UV Shields, luxe face visors, provide 99.6 percent protection from UV rays, along with clear visibility and blue-light resistance, making them perfect for extended outdoor exposure.

Known for its commitment to quality, Umbrashield ensures that each piece in its collection meets the highest standards of skin protection and durability. These garments go beyond immediate sun protection, supporting long-term skin health by preventing damage from harmful UV rays. The collection helps reduce the risk of premature ageing, pigmentation, and other skin concerns, making it a smart choice for those looking to protect and maintain healthy skin over time.

Further expanding its appeal, Umbrashield’s garments are designed with heat-resistant features and are highly recommended for those with skin conditions such as melasma, rosacea, and eczema. These thoughtful design elements add extra value to the collection, ensuring comfort for those with specific skin sensitivities.

The new Umbrashield collection is now available for purchase online at Umbrashield’s official website. This launch marks the brand’s mission to bridge the gap in the market for stylish and functional sun protection, offering products that not only protect against UV rays but also cater to the needs of athletes, outdoor enthusiasts, and everyday individuals.

LYNE, a premium accessories brand under leading gadget innovator U&i, has launched its latest TWS earbuds, the CoolPods 49 and CoolPods 54, designed for music enthusiasts, professionals, and travelers. These cutting-edge earbuds combine exceptional sound quality, extended battery life, and an affordable price point, making them ideal companions for uninterrupted music on the go.

The CoolPods 49 are engineered to provide an optimal balance of comfort and performance. Their sleek, ergonomic design, paired with soft silicone ear tips, ensures a snug fit for all-day wear. Equipped with Bluetooth v5.3, these earbuds deliver crisp, stutter-free audio with a stable connection within a 10-meter range. Users can easily manage their music, calls, and voice commands using intuitive touch controls. Each earbud houses a 50mAh battery, while the 250mAh charging case provides an impressive 50 hours of continuous playback or 90 days of standby. The USB-C charging feature fully recharges the earbuds in just an hour. Additionally, the case includes a convenient lanyard and ring for portability and security. Available in White, Black, and Blue, the CoolPods 49 combine style with practicality.

The CoolPods 54 are crafted for users who demand powerful sound and comfort. Built with lightweight ABS material and ergonomic silicone ear tips, these earbuds ensure a comfortable fit throughout the day. Featuring an advanced Bluetooth V5.3+EDR chipset, they deliver seamless connectivity up to 10 meters. The CoolPods 54 include touch-sensitive controls for easy management of music, volume, and calls. With a 30mAh battery in each earbud and a 200mAh charging case, the earbuds offer up to 50 hours of continuous playback or two weeks of casual listening. The USB-C charging port enables a full recharge in under 90 minutes. These earbuds are available in Black and White color options, catering to users’ preferences.

Both models are designed to elevate the audio experience for various activities, from work to leisure and travel. Priced at an accessible Rs. 2,999, the CoolPods 49 and CoolPods 54 are now available on Flipkart and at retail stores across India. The earbuds will soon be listed on LYNE's official website, Lyneoriginals.com, and Amazon.in.

With these innovative offerings, LYNE reaffirms its commitment to providing high-quality, feature-packed audio products that cater to the evolving needs of modern users.

True Diamond, one of the renowned names in the lab-grown diamond industry, announced it has secured $1 million in a seed funding round led by Titan Capital. The round also saw participation from prominent venture capital firms, including Huddle Ventures and Zeropearl Ventures, alongside personal investments from key industry figures such as Ashutosh Valani, Priyank Shah, and Aashka Goradia Goble (Co-Founders, RENÉE Cosmetics), Ghazal Alagah (Founder, Mamaearth), Abhishek Goyal (Founder, Tracxn), and Anmol Jain (Founder, Astrotalk).

The newly acquired capital will be used to strengthen True Diamond's team, increase its brand visibility, and create a distinctive retail experience. The company plans to onboard jewelry consultants, designers, and sales teams, along with launching exclusive boutique outlets in Mumbai and Delhi NCR. Additionally, True Diamond aims to invest further in branding and marketing efforts to attract a larger base of sustainability-conscious consumers.

Parin Shah, Co-Founder, True Diamond said, “Darayus Mehta, my Co-Founder and I are humbled to have earned the trust of such distinguished investors at this early stage of our brand. This funding will enable us to expand our team, establish boutique locations, and execute strategic marketing initiatives to strengthen our brand presence. With the expertise and guidance of our investors, we intend to build True Diamond to become one of the renowned brands in the Jewellery industry in the near future.”

Titan Capital spokesperson shared, "Lab-grown diamonds are opening up unprecedented opportunities in the jewelry market, especially in India, where consumer demand is surging year-on-year. True Diamond is well-positioned to lead this shift, offering ethically sourced, affordable luxury to a new generation of customers. We are excited to support True Diamond as they drive this transformation, making high-quality diamond jewelry more accessible and empowering for all."

“True Diamond has focussed on three key pillars, garnering incredible customer love by displaying exceptional product quality, superior design, and meticulous customer service. All these early indications displayed Parin, Darayus, and the team's superior execution capability, which we are proud to support in this growth journey. At Huddle Ventures, consumer brands focusing on the mentioned three key pillars fall in a different league than others, and we are delighted to back these brands,” said Sanil Sachar, Founding Partner, Huddle Ventures.

In less than a year since its incorporation in January, True Diamond has already built a diverse catalog of 5,000 customizable designs, achieved a customer repeat purchase rate of 1.7 times, and expanded its reach across India. The company is poised for continued growth, with a strategic focus on meeting the demands of a rapidly evolving jewelry market driven by ethical and sustainable consumer choices.

Indore-based Candytoy Corporate Pvt Ltd (CTC), a leading manufacturer of plastic promotional toys and confectionery, has raised Rs 110 crore in a Series A funding round. The investment, sourced from domestic investors, high-net-worth individuals, angel investors, and institutional investors, will support the company's expansion plans. With its strong presence in the retail industry in India and exports to over 40 countries across three continents, CTC aims to enhance its manufacturing capabilities and invest in talent development.  

Gaurav Mirchandani, Director of CTC said, "This Series A deal of Rs 110.5 crore with 13 percent liquidation marks an exciting phase for us It will drive our growth and support the incredible talent that powers our success as we take on new business orders globally."  

JNR Corporate Advisors, led by CA Jayesh Pahuja, acted as the advisor for the deal, with fundraising partners including Abakkus Asset Managers (Sunil Singhania), Girik Capital (Varun Daga), Param Capital Research (Mukul Agrawal), Sixth Sense Ventures (Nikhil Vora), and Viney Equity Market (Viney Aggarwal).  

CTC is also planning to expand its manufacturing operations within India, aligning with the government’s "Make in India" initiative. "CTC is committed to becoming a high-performance organization admired by all stakeholders," added Mirchandani.  

Established just four years ago and headquartered in Indore, CTC exports its products to markets such as Europe, the US, Africa, Turkey, South Africa, Japan, and the Middle East, including Saudi Arabia, Oman, Kuwait, and the UAE. The company employs over 2,000 individuals and operates six manufacturing units in India—located in Indore, Delhi, and Hyderabad—along with a unit in Jebel Ali, Dubai.  

CTC’s current production capacity stands at 10.5 million candy toys per day, supported by over 250 machines and 11 contractual manufacturers, ensuring quality control and scalability to meet global demand.

Flipkart-backed lifestyle e-commerce platform Myntra has initiated a pilot for its new quick delivery service, “M-Now,” which promises delivery within two hours in select areas of Bengaluru.

Currently operational in a limited number of pin codes, the pilot offers a curated selection of products as the company evaluates the service's feasibility and performance. A source close to the development stated, “The service is being tested to see how it works, and additional locations will be added based on the insights gathered.”

This initiative follows Myntra’s earlier launch of M-Express in 2022, a delivery service designed to fulfill orders within 24-48 hours in metro cities, enhancing the customer experience with faster delivery times.

“We launched M-Express earlier, towards enhancing the customer experience with regard to speed, and have been experimenting with a pilot for faster delivery in a select few pin codes. We will look at expanding it further based on the insights gained, before launching it formally,” a Myntra spokesperson disclosed.

If formally introduced, M-Now would position Myntra as one of the first specialized fashion platforms to venture into the quick commerce space, an arena currently dominated by platforms focusing on groceries and essentials. With beauty and fashion categories gaining traction on quick commerce platforms, Myntra’s move could set a significant trend.

Backed by a strong user base of around 40 million annual transacting customers, Myntra has seen a notable rise in revenue. Its operations revenue grew by 25 percent from Rs. 3,501 crore in FY22 to Rs. 4,375 crore in FY23, highlighting its steady growth in the competitive e-commerce sector.

As Myntra explores the potential of M-Now, the pilot marks a pivotal step in redefining customer convenience, leveraging its expertise as a leading lifestyle and fashion platform.

Beyond Appliances, a renowned name in India’s smart kitchen appliance market has raised $2 million in a seed funding round led by Fireside Venture Investment Fund III. The round also included participation from Dharana Capital and notable angel investors, including Shezan Bhojani (Founder, Design Cafe), Saurabh Jain and Ramakant Sharma (Co-Founders, Livspace), and Chandru Kalro (Former CEO, TTK Prestige). Dexter Capital acted as the exclusive advisor to the company during this funding round.

The new capital will be used to bolster Beyond Appliances’ technology development and manufacturing capabilities as it continues its mission to transform Indian kitchens into smart, dynamic spaces. Founded in 2024 by Eshwar K Vikas and Rakesh Patil, Beyond Appliances was born from the realization that while people spend significant time in their kitchens, the space has largely lacked technological innovation.

Among its innovations is the world’s first Android-powered chimney with a 7-inch display, which doubles as a kitchen management system. This unique product enables users to access OTT apps, listen to music, set reminders, and create grocery lists via integrations with apps like Zepto and Blinkit. The company’s lineup also includes smart hobs featuring digital timers, whistle counters, and advanced safety features like Flame Failure Detection (FFD).

Eshwar K Vikas, Co-Founder & CEO, Beyond Appliances said, “With our technology-first approach and deep understanding of kitchen dynamics, we aim to reimagine how people interact with their kitchens. Having already revolutionized commercial kitchens through Mukunda Foods, we understand the profound impact that thoughtful innovation can bring to everyday cooking. With this funding, we're positioned to accelerate our R&D efforts and expand our manufacturing capabilities, bringing more groundbreaking products to Indian households.”

Rakesh Patil, Co-Founder & Chief Technology Officer, Beyond Appliances shared, “This funding marks a pivotal moment in our journey of technology innovation in the kitchen appliance space. Through extensive research and development, we've identified that Indian kitchens face unique challenges that off-the-shelf solutions can't address. With these funds, we're set to expand our R&D capabilities and develop more India-specific smart solutions. We have already filed multiple patents and have a robust product pipeline that will introduce features like AI-powered cooking assistance and IoT integration, fundamentally changing how Indian families interact with their kitchen appliances."

“The Indian kitchen appliance market is witnessing a significant shift towards smart, connected solutions. Beyond Appliances' unique approach to combining practical functionality with advanced technology positions them perfectly to capture this evolving consumer demand. Their strong founding team, coupled with their experience in kitchen automation through Mukunda Foods, positions them uniquely to capture this growing market opportunity,” stated  Shuchi Pandya, Principal, Fireside Ventures.

Beyond Appliances currently offers its products on major e-commerce platforms, including Amazon and Flipkart, as well as select retail stores across Bangalore. The company holds multiple patents and has an ambitious roadmap to expand its portfolio with eight new innovations in existing categories before venturing into new segments.

With this funding, Beyond Appliances is set to redefine the future of Indian kitchens, introducing solutions that not only enhance convenience but also elevate the overall cooking experience through cutting-edge technology.

Fitness supplement brand HealthKart has raised $153 million in a secondary funding round led by ChrysCapital and Motilal Oswal Alternates, along with an Rs. 55 crore employee stock options (ESOP) buyback. The round also included participation from Neo Group and existing investor A91 Partners, the company announced.

In secondary funding, investors acquire stakes from existing shareholders without introducing fresh capital. HealthKart’s valuation has increased to approximately $500 million, compared to $370 million during its last funding round in 2022.

“The Indian sports nutrition market, currently underpenetrated, is expected to expand due to a rise in fitness awareness and the increasing importance of nutrition and protein,” said Arpit Vinayak, Vice President, ChrysCapital.

Founded in 2011 by Sameer Maheshwari, HealthKart operates digital-first brands like MuscleBlaze, HK Vitals, and Gritzo, focusing on proteins, dietary supplements, and kids’ nutrition. The company has over 200 offline stores across more than 90 cities.

In FY24, HealthKart surpassed Rs. 1,000 crore in revenue and achieved EBITDA profitability. While its FY24 financials are yet to be filed, the company reported a 69.5 percent year-on-year growth in operating revenue to Rs. 832.48 crore in FY23, with its net loss halving to Rs. 164.71 crore.

The Rs. 55 crore ESOP buyback marks HealthKart’s first liquidity event, benefiting both current and former employees.
“Very excited about our first ESOP buyback program, which will create meaningful value for people who have played a critical role in building HealthKart,” said Sameer Maheshwari.

Investors commended HealthKart’s growth and market leadership.
“The company has demonstrated a strong track record of creating market-leading consumer health brands through its differentiated products and multi-channel distribution presence,” said Rohit Mantri, co-head and managing director, private equity, at Motilal Oswal Alternates.

Avendus Capital served as the exclusive financial adviser for the transaction.

Whiskas, India’s most trusted cat food brand, has unveiled a new range of flavors made with real chicken or fish and high-quality protein to deliver 100 percent balanced nutrition. Designed to ensure both health and happiness, this revamped portfolio promises to transform mealtime into a nourishing and joyful experience for cats.

Available nationwide, both online and in pet stores, the new range offers tailored options for adult cats and kittens. Adult cats can savor flavors like Tuna and Whitefish, while kittens can enjoy varieties such as Tuna and Salmon, Mackerel, Tasty Mix Chicken Tuna with Sweet Potato, and Seafood Cocktail with Carrot. Each recipe is enriched with taurine, antioxidants, and omega fatty acids to support heart health, immunity, and a shiny coat.

To support this product expansion, Whiskas has launched the “Preferred Even by Fussy Cats” campaign, highlighting the joy of finding meals that even the most discerning cats enjoy. “Feeding a cat is more than providing sustenance—it’s about understanding their unique preferences and creating a moment of joy,” the campaign emphasizes.

Salil Murthy, Managing Director, Mars Petcare India shared, “At Mars Petcare, we are obsessed with pets and pet parents. We are constantly thinking about what they want and how we can make it happen. Delivering the highest quality nutrition is in our DNA. With cat ownership growing significantly in the country, our goal with the expansion of the Whiskas portfolio is to provide wider choices to discerning cats and pet parents who seek food that is both nutritious and satisfying to their pet’s palate. Whiskas has long been a trusted partner to Indian pet parents, and we are confident this new portfolio will help us serve even more families, offering current pet parents a greater variety to meet their cats’ unique needs.”

Ayesha Huda, Chief Marketing Officer, Mars Pet Nutrition India added, “Cats are famously discerning, and cat parents understand the importance of finding food that aligns with their pet’s preferences. Our latest campaign captures this insight, honoring the thoughtful care that pet parents put into these choices. ‘Preferred Even by Fussy Cats’ celebrates the joy and satisfaction of discovering a meal their cats truly love. At Whiskas, we believe that when cats are loved and cared for, they purr more. This range and campaign celebrate that bond, offering meals that bring health, happiness, and that unmistakable purr of contentment.”

Vishnu Srivatsav, Creative Head, 22feet Tribal World Wide said, “Every cat parent has experienced various degrees of fussiness from their cat. This is inevitable as cats are picky eaters. And we needed the approval of these hard-to-please consumers. So, when Whiskas came out with their product revamp, which is proven to be preferred even by the fussiest of cats, our team was excited to work on this project that led to dynamic, persuasive, and creative work.” 

The campaign has gained traction on social media, where cat parents are sharing their experiences of finding food that resonates with their pets.

The campaign incorporates Whiskas’ signature elements like the purple packaging, the British Shorthair Silver Tabby mascot, and the familiar sound of a “purr,” building a strong connection with pet parents. With initiatives like the visually striking digital OOH displays in metro cities like Mumbai and Bangalore, and engaging social media content, Whiskas is reinforcing its position as a leader in premium cat nutrition.

As India’s community of cat parents continues to grow, Whiskas is poised to meet the rising demand for high-quality cat food, delivering health, happiness, and contentment for cats while strengthening the bond they share with their caregivers.

Zepto, a quick commerce startup, has raised $350 million in a funding round led by Motilal Oswal’s private wealth division, marking its third capital infusion in six months. This round saw participation from Indian high net-worth individuals (HNIs), family offices, and financial institutions, making it the largest fully domestic fundraising in India’s startup ecosystem.

Notable investors include the Mankind Pharma Family Office, RP Sanjiv Goenka Group, Cello Family Office, and Haldiram Snacks Family Office, along with actor Abhishek Bachchan and cricket legend Sachin Tendulkar. 

The funding round likely maintained Zepto’s valuation at $5 billion. The Mumbai-based startup has emerged as a leader in India’s quick commerce space, challenging players like Walmart-backed Flipkart and Tata’s BigBasket to embrace instant delivery services.

This funding comes just three months after Zepto secured $340 million in a round led by US-based General Catalyst, which boosted its valuation to $5 billion. New investors Dragon Fund and Epiq Capital joined that round, alongside existing backers StepStone, Lightspeed, DST, and Contrary, who increased their stakes.

In June, Zepto raised $665 million in a pre-IPO funding round at a $3.6 billion valuation.

“When we started this venture, the risk appetite among domestic investors was limited—especially to trust 18-year-olds with their money. Today, we are humbled to have reached a place in India’s economic growth where we’ve not only fostered that trust but also spearheaded a fundraising of this magnitude, which will hopefully set a precedent for the startups that follow,” said Aadit Palicha, Co-founder and CEO, Zepto.

Zepto, which achieved unicorn status last year with a $1.4 billion valuation, plans to go public next year with a multi-billion-dollar listing.

India’s quick commerce market grew 77 percent in 2023, reaching $2.8 billion in gross merchandise value (GMV) and accounting for 5 percent of the country’s overall e-commerce market, per Redseer. The sector continues to see fierce competition, with players like Blinkit and Swiggy Instamart driving demand through expanded networks of dark stores and broader product offerings.

Zepto aims to double its dark stores to 700 by March 2025. Nearly 75 percent of its 350 existing stores are operationally profitable, and the company has reduced the profitability timeline for new stores from two years to six months. Palicha also noted that Zepto is nearing profitability at the company level.

“Motilal Oswal is a strong believer in the future of digital businesses, particularly quick commerce players like Zepto, as potential free cash flow powerhouses. India’s biggest and marquee family office clients of Motilal Oswal Private Wealth share this excitement and have participated in this once-in-a-lifetime journey of value creation,” explained Ashish Shanker, Managing Director and Chief Executive Officer, Motilal Oswal Pvt. Wealth.

In a market saturated with traditional liquid perfumes, Joon Solid Perfume is setting a new standard with its innovative, alcohol-free solid fragrances. Designed to cater to a variety of skin types and life stages, including sensitive skin and pregnancy, these perfumes provide a safe, moisturizing, and natural alternative to conventional scents. Created in Korea, Joon’s fragrances are vegan, alcohol-free, and enriched with natural extracts, offering a unique experience for fragrance lovers.

The brand’s inception was driven by a desire to bring a high-quality alternative to India’s fragrance market. "Joon Solid Perfume blends science and nature in perfect harmony," the brand noted. Extensive research and travel across Korea and Japan allowed the founders to explore different scents, which were then tested with Indian women to ensure the fragrances suited local preferences. Partnering with a Korean chemist and perfumery, Joon Solid Perfume was born to offer a new, ethical fragrance option to the Indian market.

Unlike traditional liquid perfumes, which are sprayed onto the body, Joon Solid Perfume is applied by gently dabbing it onto pulse points, allowing the scent to meld directly with the skin for a more intimate and long-lasting experience. The balm-based formula ensures that the fragrance lasts longer than alcohol-based sprays, which evaporate quickly.

Solid perfumes also offer a more subtle, gradual release of scent, creating a lingering fragrance that is different from the stronger initial projection of liquid perfumes. Additionally, these alcohol-free perfumes are gentler on the skin, and their spill-proof, portable design makes them convenient for travel. Free from harsh chemicals, Joon Solid Perfumes are an eco-friendly and skin-loving alternative.

The base of Joon Solid Perfume consists of Caprylic/Capric Triglyceride, a blend of coconut oil and glycerine, and is enriched with natural ingredients such as Jojoba Seed Oil, Aloe Vera, Laminaria Japonica, and various floral extracts. This thoughtful formulation ensures the perfume is safe for all skin types while keeping the skin hydrated.

Joon's products are vegan, cruelty-free, and environmentally conscious, and they have been rigorously tested under extreme weather conditions to ensure they won't melt in hot temperatures. Each solid perfume has a shelf life of three years, ensuring longevity and reliability.

The brand offers three distinct perfume profiles: Solid 1, a Citrus Woody fragrance featuring bergamot and sandalwood; Solid 2, a Floral Spicy blend of tulip and amber; and Solid 3, a Clean Fruity scent with citrus and powdery musk notes.

Joon Solid Perfumes are available on the website with a single solid perfume priced at Rs. 3200 and a set of three for Rs. 8600. Joon is redefining the fragrance industry with its unique, travel-friendly, eco-conscious, and skin-safe offerings.

The Body Shop, a global pioneer in ethical and sustainable beauty, has unveiled The India Edit, its first-ever collection inspired by Indian ingredients. This exclusive range celebrates the richness of India’s natural heritage with the tagline “Only in India, for You.” Available across all retail outlets in India and online, the collection highlights the brand’s commitment to creating products rooted in local traditions.

The India Edit features four unique collections—Lotus, Hibiscus, Pomegranate, and Black Grape—designed to reflect the vibrancy and diversity of Indian beauty. Staying true to The Body Shop’s principles, the range is vegan, paraben-free, and dermatologically tested. With over 90 percent natural ingredients and IFRA-certified fragrances, these products provide a sensorial experience while ensuring ethical and sustainable standards.

In conjunction with the launch, The Body Shop has released a vibrant video campaign that captures the spirit of India’s diversity and inclusivity. The campaign reflects the brand’s dedication to self-love and empowerment, a core part of its mission.

With the festive season approaching, The India Edit offers fresh, unique scents, making it an ideal gifting option for the holidays. Each collection celebrates India’s natural beauty, providing a luxurious yet meaningful way to embrace the country’s traditions.

This is The Body Shop’s heartfelt commitment to India’s rich heritage of flora and fauna ingredients. Be it the celebration of lotus, the vibrant hibiscus, the auspicious pomegranate, or the bountiful black grape—the ingredients tell a story deeply rooted in Indian tradition

Exclusively crafted for the Indian market, the collection is available at The Body Shop stores nationwide and online. Experience the essence of India with every use of The India Edit, a range that blends local inspiration with ethical beauty innovation.

Order for Health (O4H), a conscious food brand redefining healthy dining, has raised Rs. 1 crore in a Seed Series funding round led by Inflection Point Ventures (IPV). The company plans to utilize the funds to scale production, expand market presence, streamline operations, and open new stores.

With a focus on fresh, nutritious, and sustainable meal options, O4H offers a diverse menu that includes salads, wraps, bowls, fit meals, and beverages, catering to the evolving needs of health-conscious consumers. The brand’s rapid growth has garnered a loyal customer base of over 100,000 individuals and solidified its reputation in the burgeoning healthy food sector.

O4H’s success is underpinned by its dynamic founding team, comprising Pravin, Naveen, Himanshu, and Aritra. Together, they bring over 60 years of combined experience across consumer products and e-commerce, with expertise in market strategy, operations, and digital innovation. Their academic credentials from premier institutions like NIT, IIM, ISB, and Symbiosis further strengthen the brand’s strategic approach.

“The founding team’s depth of experience uniquely positions O4H to address the changing demands of the industry while ensuring a strong foothold in the competitive healthy food market,” said the company in a statement.

O4H distinguishes itself through a scalable, asset-light business model and a commitment to quality and sustainability. The brand’s offerings are designed for a balanced lifestyle, emphasizing meals high in fiber and protein while being low in fat, cholesterol, sugar, and sodium. Every dish is made using fresh, preservative-free ingredients, ensuring a wholesome dining experience.

Vinay Bansal, Founder, Inflection Point Ventures shared, “Fast food is tasty but unhealthy, while healthy food may not be tempting and sometimes difficult to cook. By bringing the Best of taste, health, and convenience, O4H is serving its customers not only a nutritious meal but a choice to be healthier”.

With a 4.5-star rating and over 30,000 positive reviews on platforms like Swiggy and Zomato, O4H has become one of Bangalore’s top destinations for health-conscious dining. The brand’s Mediterranean and Pan-Asian-inspired dishes provide 40-60 percent of daily protein and 35-50 percent of fiber intake, meeting essential nutritional needs.

Currently operating from four cloud kitchens, O4H processes more than 13,500 orders monthly, serving over 30 percent of Bangalore’s healthy food market. This has resulted in an annual revenue of Rs. 6 crore (approximately $0.7 million USD).

India’s healthy food market is projected to reach $30 billion by 2026, with the cloud kitchen segment expected to grow at a 30 percent CAGR to $2 billion. Online healthy meal sales are anticipated to expand at a 40 percent CAGR, driven by a growing demand for convenient and nutritious dining options.

Amid this expansion, O4H is uniquely positioned to capitalize on the limited presence of national health food brands.

The Founding Team emphasized, “At O4H our mission is to make healthy eating both accessible and enjoyable by offering fresh, nutritious meals that support overall well-being. Our menu features nutrient-rich options, all made from real, preservative-free ingredients. With a strong reputation among the lifetime customer, the brand takes pride in its 4.5-star rating and over 30,000 positive reviews on Swiggy and Zomato, we have become one of Bangalore’s top health food destinations. Our Mediterranean and Pan-Asian-inspired offerings are designed to meet key nutritional needs, providing 40-60 percent of daily protein and 35-50 percent of fiber intake. We are committed to redefining food consumption by making healthy eating an easy, satisfying lifestyle choice.”

With its robust operational framework and focus on quality, Order for Health is poised to lead the charge in India’s growing healthy food market.

Doodhvale Farms, a prominent innovator in India’s premium dairy industry, has successfully closed a $3 million funding round. The investment was led by Atomic Capital, with significant co-investment from Singularity Early Opportunities Fund. The round also saw participation from Bharat Founders Fund, Indigram Labs Foundation, and several notable angel investors, including Ramakant Sharma (Co-Founder, Livspace), Ankit Tandon (CBO, OYO), Saurabh Jain (CEO, Livspace), and Arjun Vaidya (Co-Founder, V3 Ventures), among others.

"This strategic investment marks a significant milestone in our journey to revolutionize India's dairy industry. With this funding, we are poised to expand our reach and enhance our commitment to delivering pure, farm-fresh dairy products to Indian households,” shared Aman J Jain, CEO and Co-founder of Doodhvale Farms. 

Doodhvale Farms has achieved remarkable milestones, boasting 100 percent year-over-year growth and maintaining consistent profitability on an EBITDA basis for three consecutive years. The company has also launched innovative products such as Gaon Jaisa Safed Makkhan, 100 percent Pure Milk Khoya, and Desi Treats.

The freshly infused capital will be allocated to bolster Doodhvale Farms’ expansion plans, strengthen its distribution network, diversify its product offerings, and upgrade its technology infrastructure.

Apoorv shared his vision, "We are thrilled to partner with Doodhvale Farms on their ambitious journey to bring world-class quality milk and allied products to India. As one of India's first vertically integrated online subscription platforms for these products, Doodhvale Farms has demonstrated exceptional capital efficiency."

Suyash Kela from Singularity Early Opportunities Fund, the round's major co-investor added, "Premiumization of large consumption categories like F&B is a theme we are very bullish about. Doodhvale Farms, with its premium, unadulterated milk and allied products offering, strong hold on the supply chain, and founders with their feet and ear to the ground, really appealed to us."

The funding round solidifies Doodhvale Farms’ position as a leader in the premium dairy market and highlights the growing demand for unadulterated, high-quality milk and dairy products in India. With a strong focus on innovation and sustainability, the company aims to set new benchmarks in the sector while meeting the evolving needs of Indian households.

Bubble Me, the brand known for its luxurious, vegan, and eco-friendly fragrances, has expanded into the men’s body mist segment with the launch of its new product, Majestic Ride. While the brand has earned recognition for its floral scents like Genda Phool and Chamoli Blossom, Majestic Ride offers a bold, earthy, and timeless fragrance designed for the modern man. This new addition is perfect for a variety of occasions, whether it’s a casual day out, a romantic evening, or a refreshing countryside getaway.

The body mist is currently available at an introductory price of Rs 349 on Bubble Me’s website, as well as on platforms like Amazon and Flipkart. The original price is Rs 699, and a 50 percent discount is available for the first 50 customers.

Inspired by the long-distance journeys of countryside riders, Majestic Ride features fragrance notes of cedar, musk myrrh, and cardamom extract. The aromatic blend is designed to transport users to serene, open fields with its earthy essence. The body mist is enriched with Vitamin E acetate, providing a soothing, cooling effect. It is FDA-approved, paraben-free, sulfate-free, 100 percent vegan, and IFRA-certified, ensuring a long-lasting fragrance that evokes the feeling of nature’s pristine landscapes.

Akshina Jindal, Founder of Bubble Me shared, “Until now, our focus has been on floral fragrances primarily catering to women. With Majestic Ride, we’re addressing the needs of the modern man who is conscious of making a good first impression and wants to manage body odor even on a long day. We’re also challenging the misconception that men don’t use body mists. Our campaign, #StayBoldStayGrounded, shows how a simple body mist can transform perspective, making men feel bolder, more confident, yet grounded.” 

Committed to a vegan lifestyle, Bubble Me ensures that its products are made with top-quality, vegan ingredients. With a focus on natural fragrances, Bubble Me’s product range is designed to elevate daily routines, offering moments of tranquility and relaxation. Majestic Ride adds to the brand's legacy of creating transformative fragrance experiences, and customers eagerly await what the brand will release next.

Gut-health start-up Sova Health has announced the launch of Sova X, Asia’s first personalized gut health solution tailored to an individual’s unique microbiome. The initiative aims to transform how gut health is approached, moving beyond generic probiotics and embracing a custom approach for each individual.

While probiotics are often recommended for improving gut health, their effectiveness varies from person to person due to the unique composition of each individual's microbiome—a diverse collection of trillions of bacteria shaped by factors like diet, genetics, immune health, and lifestyle. Sova X bridges this gap with a subscription-based service that employs advanced robotic compounding technology to create custom probiotic blends for each user’s gut needs.

"Sova X emerged from the need to move beyond generic probiotics. Our mission is to provide a truly personalized approach, empowering individuals to improve their gut health with precise solutions instead of a one-size-fits-all approach,” shared Tanveer Singh, Co-Founder and CEO, Sova Health.

The importance of gut health has been increasingly recognized, with research linking an imbalanced microbiome to digestive issues, weakened immune function, and even mental health concerns. By offering personalized probiotic solutions, Sova X aims to help individuals restore balance and improve overall wellness.

Max Kushnir, Co-Founder & Chief Science Officer, Sova Health said, “Microbiome testing revolutionizes personalized health by revealing the unique balance of bacteria in your body. This insight allows us to create probiotics that meet your specific needs, enhancing your gut health and overall well-being. Each sachet is a unique blend crafted just for you, featuring your name to emphasize our commitment to personalized care, empowering you to take precise control of your gut health.”

Sova X’s Gut Microbiome Test (GMT) offers users insights into various health aspects, including brain health through neurotransmitter production, liver health with a focus on fatty liver, antibiotic resistance, vitamin production potential, and migraine triggers.

The journey begins with a Gut Microbiome Test kit delivered to the user’s home. After submitting their sample, users receive a detailed analysis identifying microbiome imbalances and deficiencies. This data is then used by Sova X’s proprietary robotic compounding system to create a custom probiotic formulation tailored specifically for the user. The supplements are delivered as daily-use sachets, designed for a minimum usage period of three months.

During its sampling phase, Sova X successfully built a community known as Gut Rebels, including Indian Rugby Captain Prince Khatri, Holistic Health Coach Kavita Devgan, Vahdam Teas Founder Bala Sardar, and Dermatologist Dr. Anupriya Goel. Following a successful waitlist phase, Sova X is now available for public access, allowing everyone to explore this innovative gut health solution.

Godrej Interio, the home and office furniture arm of Godrej & Boyce, has announced a significant 25 percent growth during the festive season of 2024. This growth was driven by shifting consumer preferences and strong regional demand.

The brand reported double-digit growth across all regions, with North and Central India emerging as the top performers during this period.

“This festive season’s performance reflects our deep understanding of the evolving needs and aspirations of modern Indian consumers. As we head into the wedding season, where higher consumer activity is anticipated, we are confident that our targeted offerings, combined with an expanded product portfolio and deeper market penetration, will enable us to sustain this momentum,” said Dev Sarkar, Senior Vice President and Head of Consumer Business (B2C) at Godrej Interio. 

The company expects the festive and wedding season to contribute around 35 percent to its annual revenues.

To cater to changing consumer needs and the rise of hybrid work models, Godrej Interio has recently introduced a range of upgraded furniture collections for bedrooms, living rooms, and dining spaces. Additionally, customer experience has been enhanced with offerings like free site visits, a 3D room planner, and digital tours of its manufacturing facilities at select outlets.

The company has also expanded its distribution network, adding 80 new channel partners in fiscal year 2025, with plans to onboard 124 more by the end of the fiscal year.

Currently, Godrej Interio operates in more than 450 cities, with 450 exclusive showrooms and 520 dealer outlets. The brand aims to further expand its retail footprint, planning to open 104 new stores, covering over 200,000 sq. ft. of retail space by the end of fiscal year 2025, as per a previous announcement.

Wahter, India’s trailblazing brand in advertising and packaged drinking water, has launched its latest creation, Shot by Wahter, a bottled water designed to resonate with GenZ consumers. This innovative product transforms retail purchases into an interactive advertising platform, boasting a youthful design and a uniquely customizable label space. Available nationwide across general trade, modern trade, and small retail outlets, Shot offers brands a powerful way to engage diverse audiences in high-traffic locations.

With a GenZ population of approximately 377 million, India’s youth already commands $860 billion in consumer spending, representing 43 percent of national household consumption. This influence is projected to reach a staggering $2 trillion by 2035, making GenZ a critical focus for market growth. Shot by Wahter responds to this trend by offering more than just a beverage; it delivers an engaging brand experience that resonates with GenZ values and preferences. The product features vibrant packaging and an interactive monthly iPhone giveaway, where consumers can scan a QR code on the label to enter, creating a memorable touchpoint with the brand.

Shot’s extensive distribution strategy sets it apart, ensuring availability across a broad spectrum of retail formats, from shopping malls to local Kirana stores and pan shops. This widespread reach allows brands to effectively connect with a broad audience while competing alongside established bottled water names.

Positioned as a mass-market product with a twist, Shot offers a unique advertising platform by allocating 40 percent of its label to brand messaging. This enables brands to engage directly with a youthful and attentive audience in everyday settings.

“With Wahter’s success, the enthusiastic response from both consumers and advertisers underscored the need for more dynamic advertising solutions in everyday settings. We identified a gap, brands want to connect with GenZ and millennials authentically, but traditional advertising often falls short. Shot fills this need by offering high-impact visibility through a bold, everyday product that resonates deeply with younger audiences. This launch embodies our commitment to innovation and bringing brands closer to consumers in exciting, engaging ways,” said Amitt Nenwani, Co-founder, Wahter.

Aligned with Wahter’s dedication to sustainability, Shot bottles are fully recyclable, reinforcing the brand’s commitment to eco-friendly practices. Shot will be available in 250 ml and 500 ml sizes, priced competitively with other leading bottled water brands like Bisleri and Kinley, and will be available across India starting in November 2024.

Beyoung, India’s leading everyday fashion brand known for offering aspirational yet affordable styles, has officially entered the Middle Eastern market through a strategic partnership with Noon.com, one of the region's top e-commerce platforms. This collaboration marks an exciting new chapter in Beyoung’s ambitious global expansion plans, as the brand debuts in the UAE, Saudi Arabia, and Egypt.

Launched in 2017, Noon.com has quickly become synonymous with a seamless online shopping experience, offering fast delivery, competitive prices, and flexible payment options. The platform’s commitment to product verification and trust aligns perfectly with Beyoung’s mission to provide high-quality fashion to value-conscious consumers. This partnership with Noon.com will allow Beyoung to offer its trendy and budget-friendly collections to Middle Eastern shoppers seeking style and affordability.

“Launching with Noon.com is a pivotal moment for us. We are thrilled to introduce Beyoung to the Middle East to cater to everyday fashion needs. We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them. This paves the way for us to reach the global mass market, including the untapped Tier II, III, and IV cities. Ultimately, our goal is to make everyday fashion accessible to everyone, everywhere. With the same notion, partnering with Noon gives us the perfect platform to reach like-minded audiences who value aspirational styles and affordability in their everyday fashion scene,” said Shivam Soni, CEO and Founder of Beyoung. 

As part of its mission to make everyday fashion accessible to all, Beyoung has been expanding rapidly in India, focusing particularly on Tier II, III, and IV cities. The brand’s signature collections, including EverydayBasics and EverydayXclusives, are already popular among millennials and Gen Z consumers in India, and the company plans to bring the same affordable yet fashionable styles to the Middle East.

In line with its growth strategy, Beyoung aims to achieve a turnover of Rs. 600 crore by 2027, with plans to open 300 stores worldwide in the next three years. Having already established a presence in cities such as Udaipur, Bhilwara, Kota, and Lucknow, Beyoung now looks to build upon its success in India by tapping into the Middle Eastern market.

With the launch on Noon.com, Beyoung is set to gain a significant foothold in the Middle Eastern market, offering its signature mix of style, quality, and affordability to a wider audience. This collaboration signals Beyoung’s commitment to becoming a global leader in everyday fashion, catering to both international consumers and those in India’s growing urban centers.

Blaupunkt, a renowned leader in high-quality audio technology in India, has unveiled its latest innovation, the BH61 ANC headphones, setting a new benchmark in sound performance and noise cancellation. The headphones feature Blaupunkt's advanced Moksha ANC technology, a groundbreaking True Active Noise Cancellation system that provides an unparalleled listening experience. With this technology, users can enjoy crystal-clear sound, even in the most noisy environments, offering a level of clarity that traditional ANC headphones often fail to deliver.

The BH61 headphones stand out with their comprehensive noise suppression across all frequencies, unlike conventional ANC headphones, which can sometimes cause a loss of power and clarity. This sophisticated technology, paired with Blaupunkt's precision-engineered components, ensures an immersive listening experience, preserving the quality of both music and voice, no matter the surroundings.

Designed with comfort and luxury in mind, the BH61 ANC headphones feature ultra-soft protein cushion earpads and a customizable padded headband. This combination ensures a snug fit that enhances noise isolation while maintaining a high level of comfort during long listening sessions. The design reflects Blaupunkt’s commitment to both functionality and premium craftsmanship.

In terms of battery life, the BH61 ANC headphones excel with up to 50 hours of playtime on a single charge. With Blaupunkt's TurboVolt fast-charging system, just a brief charge can provide hours of entertainment, making them ideal for extended use on long flights, during workdays, or on road trips.

The headphones are equipped with Blaupunkt’s signature 40mm drivers, offering a balanced sound that maintains clarity across high and mid-bass frequencies. Whether listening at low or high volumes, users will experience distortion-free sound that ensures a dynamic and vibrant listening experience from start to finish.

With an IPX5 rating, the BH61 ANC headphones are sweat and dust-resistant, making them suitable for various environments, including outdoor activities and workouts. The headphones also feature a simple, tactile control panel and an audio port for wired connection, offering users versatility in how they enjoy their music.

Built on Blaupunkt’s legacy of over 100 years of German engineering excellence, the BH61 ANC headphones promise durability and exceptional performance. These headphones are available for purchase online and at select retail outlets, offering audiophiles and casual listeners alike the opportunity to experience top-tier sound, comfort, and true noise cancellation.

Indic Wisdom, a Mumbai-based producer of high-quality wood-pressed oils, has successfully raised funds in a Pre-Series A round, primarily led by Rockstud Capital along with participation from other investors. The funding is poised to bolster Indic Wisdom’s strategic growth as it seeks to tap into the burgeoning market for premium cold-pressed oils.

The global cold-pressed and wood-pressed oil market, valued at $27.1 billion in 2021, is projected to grow at a compound annual growth rate (CAGR) of 5.7 percent through 2028. In India, the market is expected to expand from $9.1 billion to $15.6 billion by 2032, reflecting a CAGR of 5.9 percent between 2024 and 2032, according to the IMARC Group. This growth is being driven by increasing consumer awareness around health and a preference for nutrient-dense, natural food products, with cold-pressed oils standing out for their high levels of vitamins, antioxidants, and essential fatty acids, offering a healthier alternative to refined oils.

Indic Wisdom Pvt. Limited draws its inspiration from India’s rich culinary traditions, emphasizing natural, high-quality ingredients. Co-founded by Prajakta and Kaustubh Khare, the company has scaled its manufacturing capabilities to offer a diverse range of cooking, multipurpose, and specialty oils tailored to health-conscious consumers. The founders bring over 20 years of combined experience in fields such as digital transformation, artificial intelligence, and sales, channeling this expertise into modernizing India’s ancient food traditions through innovation.

Prajakta Khare, Co-founder, Indic Wisdom explained, “With Indic Wisdom, we want to take India's timeless tradition of prasad – food that is pure, sustainable, and meant for everyone - to the world. We are doing this by incorporating modern production best practices and quality standards in traditional food production practices.”

 Abhishek Agarwal, Managing Partner of Rockstud Capital said, "As consumers become more aware of the importance of wood-pressed oils in the face of growing concerns about conventional refined oils' quality, safety, nutrient content, and environmental impact, we believe Indic Wisdom has a great opportunity to cater to people with its extensive product line, which meets the diverse demands and preferences of health-conscious consumers."

Indic Wisdom is strategically positioned to capitalize on the rising demand for premium cold-pressed oils, bringing together tradition and modernity to promote global well-being through high-quality products.

Lyne Originals, a prominent brand in the retail market for smart accessories and audio products, has launched a new range of premium devices designed for modern consumers in India. This collection features CoolPods 51 and CoolPods 53 TWS earbuds, JukeBox 30 and JukeBox 29 speakers, PowerBox 14 Pro powerbank, and the Rover 28 neckband, offering functionality and performance tailored to dynamic lifestyles.

Paresh Vij, Founder and Director of Lyne Originals stated, “We aim to introduce products that enhance users’ daily experiences with superior performance and style. This new range reflects offering everyday accessories that seamlessly fit into modern lifestyles while delivering value and reliability.”

CoolPods 51 TWS
The CoolPods 51 earbuds are equipped with Quad Mic Environmental Noise Cancellation (ENC) for clear call quality and 120 hours of music playtime, catering to extended use. The earbuds feature Quick Charging Technology, Bluetooth 5.3 for stable connectivity, a Type-C charging port, and a lanyard design for portability.

CoolPods 53 TWS
The CoolPods 53 model includes Active Noise Cancellation (ANC) up to 42dB, a touch-screen LED display, and low latency of 40ms for gaming enthusiasts. With 13mm drivers, Game and Music modes, and a 50-hour music playtime, these earbuds provide an enhanced listening experience.

JukeBox 30 Speaker
Designed for powerful sound, the JukeBox 30 delivers 40W output and features RGB lights to complement entertainment setups. It supports Bluetooth 5.2, USB, TF card, and AUX inputs, and comes with a wired mic and remote for versatile use.

JukeBox 29 Speaker
Compact yet efficient, the JukeBox 29 offers a 10W output with six hours of battery life. Its RGB lighting and support for USB, FM, TF card, and Bluetooth connectivity make it a practical choice for everyday use.

PowerBox 14 Pro Powerbank
The PowerBox 14 Pro provides a 20000mAh capacity and supports 33W PD + QC Multi-Protocol for fast charging. Its built-in Type-C and Lightning cables and HD digital display enhance functionality and ease of use.

Rover 28 Neckband
With ANC up to 35dB and 100 hours of music playback, the Rover 28 neckband is suitable for extended audio sessions. Bluetooth 5.3 ensures seamless connectivity, while its magnetic earbuds and Game Mode add to its utility.

Lyne Originals continues to expand its footprint in the Indian retail market with innovative products that cater to evolving consumer needs.

The Bear House, a D2C (Direct-to-Consumer) men's apparel brand, has launched its first offline store in India at Ambience Mall, Vasant Kunj, Delhi. Situated in the newly introduced retail concept, 'Broadway,' the store marks a significant step for the brand in expanding its presence beyond online sales. 'Broadway' is a multi-brand, young-and-hip retail space pioneered by Vivek Biyani, supported by Anarock Retail, and backed by movie star Rana Duggubati.  

The Bear House caters to the growing demand for smart casuals that align with today’s hybrid work culture. As casual wear becomes increasingly popular in professional environments, the brand offers a range of garments including shirts, polos, sweatshirts, bottoms, and accessories that fit seamlessly into modern work and social settings. The new store showcases the brand's commitment to providing versatile options for men navigating between the office, co-working spaces, and social events.  

Harsh Somaiya, Founder of The Bear House said, “We are excited to share our unique brand story with residents of Delhi and offer them a distinct range to express themselves through our garments. The new workplace needs new work clothes! Young men today prefer all-day wear that is convenient, comfortable, and stylish. The Bear House fits right in, offering a collection of flexible dressing options for modern young men in flexible work environments. Our minimalist and unpretentious range of garments allows men to toggle from one workplace to another, be it a corporate office, co-working spaces, or a coffee shop seamlessly.”  

Founded in 2018 by Tanvi and Harsh Somaiya, The Bear House began as a passion project manufacturing menswear for international brands. The brand quickly evolved into a business offering high-quality, versatile apparel tailored to the needs of the modern Indian man. With its range available on the brand’s website and major e-commerce platforms like Myntra, Ajio, Flipkart, and Tata Cliq, the offline store represents an important expansion into the retail space.

Aarize Group, a well-established name in the real estate industry, has launched Aarize The Tessoro, an ultra-luxury retail destination in Sector 114, Dwarka Expressway. This pioneering mall is set to elevate the shopping and entertainment experience in the Delhi NCR region, offering an exquisite blend of global and domestic brands in fashion, entertainment, fine dining, and leisure. Designed to set a new benchmark in opulence and style, The Tessoro redefines the concept of luxury retail in India.

Strategically located on a 75-meter-wide road, The Tessoro is easily accessible, situated just at the edge of Delhi and only an 8-10 minute drive from IGI Airport. Its proximity to key landmarks like Yashobhoomi IICC, Bharat Vandana Park, and the upcoming Diplomatic Enclave further strengthens its appeal as a central hub for shoppers, tourists, and residents. Designed by a team of acclaimed architects and consultants, the mall features a striking structure with LG + G + 4 floors and two extensive basement levels for parking, ensuring ample space for visitors and retailers.

Aman Sharma, Founder, Aarize Group, shared, “We are thrilled to introduce Aarize The Tessoro as a landmark development that redefines uber-luxury shopping and leisure in the NCR region. Our vision is to create an unparalleled retail environment that combines the finest international and domestic brands with a holistic experience for families and discerning shoppers. We are working closely with top leasing partners to attract the most coveted brands in the super-luxury segment.”

Every floor at The Tessoro is thoughtfully designed with unique themes to offer visitors a one-of-a-kind experience. The lower ground floor, known as Treasury, along with the upper ground floor, Quest, and the first floor, Discovery, house a variety of anchor and retail stores featuring renowned global lifestyle and fashion brands. The second floor, called Expedition, takes leisure to the next level with exclusive entertainment and gourmet dining options curated from top-tier names worldwide. The third floor, Odyssey, boasts a premium food court and a cutting-edge Super-plex, offering an extraordinary cinematic experience with advanced technology, luxurious seating, and in-cinema dining. The top floor, Vault, is dedicated to private clubs, lounges, and pubs, promising a vibrant nightlife experience enriched with cultural and gourmet elements.

The Tessoro’s iconic architecture, highlighted by its grand atrium, embodies sophistication and luxury. This expansive space not only enhances the mall's aesthetic appeal but also provides prime opportunities for retailers while delivering an unmatched shopping experience for visitors. With its carefully curated offerings and exceptional design, Aarize The Tessoro is set to become a landmark destination for luxury and entertainment in the region.

India’s Crompton Greaves Consumer Electricals posted a stronger-than-expected rise in net profit for the second quarter, driven by robust sales of home appliances like pumps and mixer grinders. The company reported a consolidated net profit of Rs 1.25 billion ($14.80 million) for the quarter ending September 30, marking a 28.5 percent increase and surpassing analysts' expectations of Rs 1.22 billion, according to LSEG data.

Revenue from operations grew 6.4 percent to Rs 18.96 billion, with the electrical consumer durables (ECD) segment recording a significant 12.5 percent growth. "With pumps and appliances businesses delivering robust growth, the ECD segment is developing new growth engines," said Promeet Ghosh, MD and CEO of Crompton Greaves Consumer Electricals.

Analysts attributed the steady performance in the appliances segment to new product launches, an enhanced focus on marketing, and competitive pricing strategies. In contrast, competitors such as Havells India and Polycab missed profit estimates during the same period due to subdued demand, while Voltas exceeded profit expectations.

Jewelry startup Giva secured $30 million in an extended Series B funding round in October, building on its robust performance in FY24. Supported by Premji Invest, the company concluded the fiscal year with a 66 percent surge in operating revenue alongside a 30 percent year-over-year increase in losses.

According to its consolidated financial statements filed with the Registrar of Companies, Giva’s revenue from operations rose to Rs 274 crore for the fiscal year ending March 2024, compared to Rs 165 crore in FY23.

Initially launched as an affordable jewelry brand, Giva has diversified into gold and lab-grown diamond offerings. The omnichannel brand operates approximately 150 stores across India and has adopted a franchise-driven model to expand its reach further. The sale of jewelry and related products remained its primary revenue source in FY24.

The cost of procuring metals and diamonds accounted for 34 percent of its overall expenditure, escalating by 53.3 percent to Rs 115 crore in FY24, up from Rs 75 crore the previous fiscal year.

Giva allocated Rs 87 crore to branding and marketing initiatives, while employee benefits expenses increased by 2.38 times to Rs 50 crore during FY24. Additional major expenses included shipping, commissions, rent, and legal costs, contributing to a 59.4 percent overall rise in total expenditure, which reached Rs 338 crore in FY24.

Driven by higher customer acquisition costs and increased employee benefits, Giva’s losses expanded by 31 percent to Rs 59 crore for the fiscal year. However, the company's ROCE and EBITDA margin improved to -24.4 percent and -17.1 percent, respectively, with a unit-level expenditure of Rs 1.23 per rupee earned during FY24.

The Premji Invest-backed company reported Rs 83 crore in cash and bank balances, while its total current assets stood at Rs 244 crore. Data from TheKredible indicates that the Bengaluru-based company has raised over Rs 690 crore in funding across various rounds.

Led by Ishendra Agarwal, Giva faces competition from notable industry players such as Melorra, Bluestone, CaratLane, and other funded and family-operated physical and omnichannel brands.

Despite the sector’s appeal, headwinds over the past year—including a sudden reduction in gold import duties, rising gold prices, and an oversupply of lab-grown diamonds—present challenges that could impact FY25 performance for many, including Giva. Demonstrating strong growth with reduced losses in such a climate will further solidify Giva’s position as a noteworthy contender in the jewelry market.

Akshayakalpa Organic is setting a new standard for celebrations with its ‘Zero Waste, Zero Junk Birthdays’ initiative, aimed at promoting healthier and more sustainable choices for families hosting birthday parties. This forward-thinking concept is being highlighted as part of Akshayakalpa’s efforts to transform traditional children’s celebrations into events focused on quality nutrition and environmental responsibility, coinciding with Children’s Day.

The initiative encourages parents and children to celebrate with wholesome food options and practices that minimize waste. Akshayakalpa believes this approach can foster memorable parties that instill a greater appreciation for sustainability and nutrition. By reducing food waste and emphasizing meaningful engagement, the concept seeks to offer not just fun, but valuable life lessons as well.

Shashi Kumar, Co-Founder and CEO, Akshayakalpa Organic said, “Celebrations should be moments of joy, and there’s no greater joy than sharing food that nourishes and sustains! At Akshayakalpa, we believe that a child’s relationship with food begins with the choices we make as parents and caregivers. By encouraging children to enjoy real and wholesome food early on, we’re making these moments healthier and planting the seeds for a lifetime of well-being. When kids grow up understanding the value of good food, they gain a foundation for a brighter, and more balanced life—where fun and health go hand in hand.”

The ‘Zero Waste, Zero Junk Birthdays’ initiative encompasses various aspects of party planning to ensure health and sustainability are at the forefront. It features healthier alternatives to traditional sugary snacks, such as cakes sweetened with natural ingredients, and nutritious options like millet spaghetti and organic cheese platters. Drinks like fruit yogurts and buttermilk replace sugary sodas, offering refreshing yet healthy choices.

Additionally, Akshayakalpa incorporates sustainable practices in party decor, using reusable and biodegradable materials to minimize waste. Guests receive thoughtful return gifts such as potted plants and organic gardening kits, intended to deepen their connection with nature and inspire eco-friendly habits.

The celebrations are further enriched with engaging, nature-inspired activities designed to teach children about environmental awareness and health. By focusing on experiences that blend fun with meaningful education, Akshayakalpa aims to leave a lasting impact on young minds and families.

With its ‘Zero Waste, Zero Junk Birthdays,’ Akshayakalpa Organic seeks to redefine how families celebrate special moments, creating healthier habits and encouraging environmental consciousness from an early age. The company invites families to join in this initiative, emphasizing that joy, health, and sustainability can come together in every celebration. Families interested in hosting a ‘Zero Waste, Zero Junk Birthday’ can contact Mr. Vishwas Shetty at Akshayakalpa Organic for more information.

Suroskie, a leader in hair care innovation, has unveiled its groundbreaking Anti-Grey Hair Serum, a state-of-the-art solution designed to address premature graying. With an increasing number of individuals seeking effective ways to delay and manage grey hair, Suroskie’s new serum promises a reliable option for anyone looking to restore natural hair color and enhance scalp health. Specially formulated to target the root causes of graying, the serum taps into nature’s finest ingredients, offering a natural and nourishing alternative for hair care.

This new serum is designed to work for all hair types, providing a holistic approach to hair maintenance and color preservation. By combining powerful botanical extracts with scientifically backed compounds, the Anti-Grey Hair Serum promotes melanin production in hair follicles, which helps to retain the natural color of hair and reduce the appearance of white hair. The serum also supports overall hair health, addressing issues like dryness, frizz, and brittleness.

Suroskie's Anti-Grey Hair Serum is enriched with Picrorhiza ScrophulariiFlora root extract, which has been carefully selected for its ability to stimulate hair pigmentation, reducing and preventing the formation of white hair. The serum also includes hydrolyzed wheat protein, which nourishes and strengthens hair fibers, promoting healthier, more manageable hair by reducing frizz and static. Additionally, the serum contains black tea extract, known for its powerful antioxidant properties, which help shield hair from environmental stressors and further premature graying. Macadamia nut oil, a lightweight emollient, adds deep hydration, leaving the hair feeling soft, smooth, and moisturized.

The Anti-Grey Hair Serum is part of Suroskie’s commitment to offering consumers a natural and effective way to combat hair graying. By providing a product that combines quality ingredients and effective results, Suroskie aims to transform the way people care for their hair, giving them the confidence of maintaining a youthful, vibrant look.

Priced at Rs 1,499, the Suroskie Anti-Grey Hair Serum is now available for purchase through the official website.

Fresh From Farm (F3), an innovative agri-startup based in New Delhi, has launched its private-label branded fruits in the Delhi NCR region, marking a significant milestone in the Indian fresh produce market. This new initiative focuses on providing quality-assured, reliable fruit options to consumers, and is set to contribute around 20 percent to F3’s overall revenue. The launch aligns with the company’s ambitious growth trajectory, as it is on track to achieve a target of Rs 100 crore in annual recurring revenue (ARR) by the next quarter.

The new branded fruit line includes a variety of offerings such as Ace apples, Bliss Berries (blueberries), Queen Kiwi (kiwis), Mighty Melons (watermelons), and Bright Banana (bananas). These products are now available across more than 500 vendor partners in the Delhi NCR region. F3’s branded fruit initiative aims to simplify the consumer experience, providing pre-graded, quality-assured produce that allows customers to "pick and go" with confidence. This marks a significant shift in the industry, as it introduces branded, reliable fruit options directly to consumers in a market where trust in produce quality is typically built through detailed inspection.

Rohit Nagdewani, Founder, Fresh From Farm shared, “We are on a mission to create trust and ease in the experience of buying fresh fruit. For years, fruit shopping has involved checking each piece for quality. By introducing branded options, we hope to provide consumers with a reliable standard that removes the guesswork so they can confidently pick up pre-graded, quality-assured fruit. This approach is expected to transform the way people buy and enjoy fresh produce, enhancing convenience and instilling confidence in every purchase.”

As part of its long-term strategy, Fresh From Farm is also looking to expand its reach by exploring partnerships with quick commerce platforms, making branded fruits even more accessible to consumers. The company is also planning to introduce additional branded varieties, such as apples, by 2025, further solidifying its position as a trusted name in the fresh produce market.

Founded in 2021, Fresh From Farm has quickly established itself as a leader in addressing the logistical and operational challenges of the fresh produce industry. With a network of over 500 vendor partners across Delhi NCR, the company provides consistently graded, high-quality fruits that help vendors maximize sales potential and reduce waste. F3’s streamlined supply chain process handles procurement, sorting, grading, and delivery, enabling vendors to focus on delivering top-quality produce to their customers.

Stovekraft, a prominent player in home appliances, has introduced the Orbitron Air-fryer Steamer 6.5 L, a revolutionary product aimed at redefining home cooking. This advanced appliance merges Air Whirl technology, digital controls, and an array of versatile presets, offering a healthier, faster, and tastier approach to cooking. With a generous 6.5-liter capacity, the Orbitron is crafted to deliver optimal flavor and nutrition with minimal oil usage, making it a must-have for modern kitchens.

The Orbitron Air-fryer Steamer comes with 12 convenient cooking presets, including popular Indian dishes such as fries, tikka, samosas, veg roast, pizza, cutlets, cakes, chips, roasted nuts, paani poori, and brownies. Tailored for Indian culinary preferences, these presets simplify meal preparation, empowering home chefs to create a variety of dishes effortlessly.

Featuring a sleek digital touch control panel, the Orbitron is designed for user-friendly operation. The Cooking Progress Glass Window offers a clear view of the food as it cooks, while a unique Flip button ensures even heat distribution by automatically rotating food, resulting in consistently perfect dishes.

“The Orbitron Air-fryer Steamer is designed with the Indian home chef in mind. It’s not only powerful and efficient but also simplifies cooking for busy households. This launch is a testament to our commitment to innovation that meets real consumer needs, making every meal a memorable experience,” said Rajendra Gandhi, Managing Director of Stovekraft. 

With 1500W of power, the Orbitron speeds up cooking times while retaining essential nutrients. Its Air Whirl technology circulates hot air to create a crisp and golden exterior while keeping the inside tender and juicy, turning everyday meals into extraordinary culinary creations.

Ideal for health-conscious users and food enthusiasts, the Orbitron offers exceptional versatility, perfect for preparing everything from family meals to party snacks. With the introduction of the Orbitron Air-fryer Steamer, Stovekraft continues to lead in providing innovative solutions that enhance the cooking experience, meeting modern nutritional and wellness standards.

The Orbitron Air-fryer Steamer 6.5 L is now available at leading retail stores nationwide.

Boldfit, one of India’s fastest-growing fitness brands and backed by cricketer KL Rahul, has raised Rs. 110 crore in its Series-A funding round from Bessemer Venture Partners (BVP). This funding will fuel Boldfit’s efforts in product innovation, brand expansion, and its pursuit of becoming India’s most prominent and impactful fitness brand.

As a leader in India’s evolving fitness sector, Boldfit addresses the rising demand for high-quality products tailored to a diverse range of fitness enthusiasts. Despite the sector's rapid growth, challenges such as inconsistent quality and limited access to reliable fitness gear remain prevalent. Boldfit aims to bridge these gaps by offering trusted, accessible fitness products that empower millions of Indians to lead healthier lifestyles. In a market heavily dominated by foreign brands, Boldfit seeks to establish a truly Indian fitness brand that resonates with the aspirations of local consumers.

Pallav Bihani, Founder, Boldfit shared, “This investment from Bessemer Venture Partners is a powerful endorsement of Boldfit’s vision to lead India’s fitness revolution. With this support, we’re ready to take the next big leap in our journey, delivering world-class products that inspire millions of people to lead healthier, more active lives. Boldfit is committed to setting new benchmarks for quality and innovation in fitness, making it accessible to every fitness enthusiast across the country."

KL Rahul Stated, “This funding is a strong step forward for Boldfit, driving advancement in fitness for today’s India. Excited to see how Boldfit brings in the best for wellness with this momentum.”

Anant Vidur Puri, Partner at Bessemer Venture Partners commented, “We believe sports and fitness is a rapidly growing market in India and Boldfit has emerged as an early leader in the space with its strong focus on product quality, holistic distribution, and strong brand partnerships. We're excited to partner with Pallav and the team in their next stage of growth."

Established in 2018, Boldfit has quickly risen as one of India’s leading fitness brands, offering a diverse selection of activewear, fitness accessories, and sports equipment. Its collaborations with prominent IPL teams, such as the Mumbai Indians, Chennai Super Kings, and Royal Challengers Bengaluru, have solidified its standing within India's extensive sports and fitness communities. With support from cricket star KL Rahul, Boldfit has gained popularity among fitness enthusiasts across the country, serving over 10 million customers. The newly secured funding will be used to accelerate product innovation, enhance Boldfit’s omnichannel approach, and expand its presence in key markets.

Big Hello, a specialty fashion brand catering to plus-sized individuals, has unveiled its first retail experience store at Phoenix United Mall, Lucknow. The new store aims to bring stylish, high-quality fashion clothing and accessories to the city's plus-sized men and women. This inaugural Lucknow store also marks Big Hello's expansion into North India, adding to its presence across 20 retail outlets in Bangalore, Hyderabad, Chennai, Vijayawada, and Guntur.

Designed as ‘Experience Stores’, Big Hello's locations feature lively, vibrant interiors, including trademark dancing mannequins and engaging customer service that embodies the brand’s cheerful ethos. As the first brand in India to offer a dedicated lounge for customers to shop comfortably, Big Hello enhances the retail experience for its patrons.

Big Hello also operates an e-commerce platform and is preparing to open additional stores in Hyderabad soon. The brand is owned by Absolute Brands and Retail Private Limited (ABRPL), led by founder Vishnu Prasad. 

Modita Tripathi, Brand Head at Absolute Brands shared, “We are excited to choose Lucknow as the first city for our brand expansion in North India and introduce Big Hello's innovative and inclusive collection of clothing and accessories to the city’s vibrant and fashion-savvy community. Our store provides a convenient destination for locals to explore our meticulously crafted, on-trend pieces that empower them to express their unique style and confidently make bold fashion choices.”

Big Hello offers an extensive range of Western and Indian ethnic wear for both men and women, emphasizing perfect, highly technical fits for various body types, occasions, and moods. The collection includes shirts, t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandh galas, along with a variety of accessories such as belts, tummy tuckers, scarves, ties, pocket squares, and suspenders.

Prasad, Founder and CEO, Absolute Brands & Retail said, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”

The Indian plus-size fashion market, currently estimated at Rs. 88,000 crore, holds a 12 percent share of the overall fashion market, with 33 percent represented by the organized sector, totaling approximately Rs. 29,000 crore. The market is projected to grow at a compound annual growth rate (CAGR) of 25 percent over the next five years.

Bliss Body, a brand known for its commitment to transforming nutrition through functional drinks, is excited to announce the launch of its highly anticipated beverage range. Available in three refreshing flavors—Pineapple, Mango, and Orange—the brand's new line offers a sugar-free formula that delivers a naturally sweet taste, catering to health-conscious consumers worldwide who seek quality and natural wellness options.

As India’s first millet-fermented functional drink, Bliss Body stands out for blending the power of ancient ingredients with modern wellness needs. The brand is revolutionizing the functional beverage market by offering a range that not only tastes great but also provides a range of health benefits. These include enhanced gut health, diabetes management, stress relief, and reduced bloating—all without any added sugars.

The new range includes three distinct flavors designed to appeal to diverse palates. The Pineapple flavor offers a tropical, zesty refreshment, while the Mango flavor provides a rich, sweet burst that evokes feelings of nostalgia. The Orange flavor brings a tangy citrusy kick, packed with vitamin C to boost immunity and promote overall health.

“We are excited to introduce our millet-fermented functional drinks, which not only support health and well-being but also provide a delicious, naturally sweet experience. Our mission is to offer a sugar-free, nutrient-rich alternative that enhances daily wellness and addresses common health concerns like gut issues and stress. By combining ancient ingredients with modern-day wellness, we aim to make healthy living both accessible and enjoyable for all,” said Sailesh Ganduri, Founder of Bliss Body.

Bliss Body’s launch represents a major milestone in the evolution of functional beverages in India. As consumer demand for natural and sustainable health solutions continues to grow, the brand’s commitment to quality, innovation, and sustainability shines through in every bottle. The new range of functional drinks is now available for purchase on leading online platforms and at select retail outlets across the country.

Dusky India, a brand deeply inspired by India’s Ayurvedic heritage, has introduced a new line of body butters designed to provide natural and affordable skincare solutions. The brand’s mission is to make Ayurveda accessible to all while honoring traditional wisdom without compromising on quality. Their latest launch features three distinct body butters, each formulated to address specific skin concerns and offer deep hydration, making them perfect for the winter season.

A standout product in the collection is the Shitake Mushroom Body Butter, which is unique in being the only body butter in India infused with Shiitake Mushrooms. It also contains a blend of Sesame Oil, Rhododendron flower extracts, Aloe Vera extracts, and Lily & Lotus oil. The body butter is rich in antioxidants, which help protect the skin from damage caused by free radicals, and it offers anti-aging benefits. It works to reduce dark spots, hyperpigmentation, and uneven skin tone, giving the skin a brighter, more even complexion. Perfect for colder weather, this body butter helps lock in moisture, keeping the skin hydrated for long periods. Regular use leads to smoother, more supple skin.

Dusky India has also launched two other variants to cater to various skin needs. The Almond & Rose Body Butter is enriched with Almond Oil, Rose Extracts, Jojoba Oil, Aloe Vera Extracts, and Rose Oil. Known for its deep moisturizing properties, almond oil provides long-lasting hydration, while rose extracts tone the skin and reduce the appearance of pores. The calming aroma of rose oil helps soothe sensitive skin, improving complexion and reducing scars and blemishes.

The Aloe & Argan Body Butter, a blend of Argan Oil, Aloe Extracts, Lavender Extracts, and Calendula, helps promote skin regeneration and fights signs of aging. It protects the skin from oxidative stress and free radicals, minimizing the appearance of wrinkles and fine lines. The body butter also replenishes moisture, leaving the skin soft, smooth, and supple.

Each of the body butters is suitable for all skin types, with a non-greasy, lightweight texture that absorbs easily into the skin. The formulations are 100 percent Ayurvedic, free from harmful chemicals and artificial substances, and are paraben-free, sulfate-free, cruelty-free, and dermatologically tested.

Dusky India’s new body butters are priced starting at Rs. 620 for 100ml, offering an affordable yet luxurious addition to any skincare routine. With this launch, Dusky India aims to bring the benefits of Ayurveda to everyday skincare, allowing users to experience the healing power of nature’s most potent ingredients.

Fiore, a homegrown beauty brand, has introduced its highly anticipated debut hair care range, featuring the Daily Moisturising Shampoo and Nourishing Conditioner. Designed to deeply nourish and hydrate the hair, this new collection is the perfect solution for keeping your locks vibrant and healthy through the winter months.

The Daily Moisturising Shampoo is enriched with a blend of Baobab Protein, Marshmallow Root Extract, Irish Moss, Aquaxyl, and Plant Collagen. This luxurious shampoo provides intense hydration to both the hair and scalp, offering a gentle cleanse that helps to prevent UV damage and strengthens the hair’s resistance to breakage. It leaves the hair feeling fresh, radiant, and vibrant, without stripping it of its natural oils.

Meanwhile, the Daily Nourishing Conditioner is formulated with plant-based collagen, Irish moss, slippery elm, and avocado oil to deeply moisturize and nourish the hair. This conditioner strengthens, detangles, and hydrates, leaving the hair silky smooth and manageable. The addition of Aquaxyl helps lock in moisture, preventing dryness and frizz.

Fiore’s new hair care range is suitable for all hair types, whether your hair is curly, straight, thick, or fine. The products are also gentle enough for everyday use, ensuring that your hair is well-moisturized and protected from damage without being weighed down. Every product in the range is natural, vegan, cruelty-free, and free from harmful chemicals like parabens, formaldehyde, silicones, and sulfates. Dermatologically tested, the products offer a safe, gentle solution for those who are conscious about what they put on their hair and skin.

Fiore’s new hair care range promises to offer a spa-like experience in the comfort of your home, providing a luxurious, effective solution for all hair types and daily use. All products from the brand are natural, vegan, cruelty-free, paraben-free, formaldehyde-free, silicone-free, sulfate-free, and dermatologically tested, ensuring a safe and ethical choice for conscious consumers.

The Daily Moisturising Shampoo is priced at Rs. 649 for 200ml, while the Daily Nourishing Conditioner is available for Rs. 599 for 100ml. Both products are now available for purchase, offering consumers a chance to experience the natural goodness of Fiore’s debut hair care collection.

anthi, India's first anti-thinning hair care brand, has introduced its Advanced Hair Serum for Thinning and Greying Hair, designed to address two of the most common hair concerns—thinning and premature greying. With a focus on helping individuals achieve thicker, denser, and more voluminous hair, anthi aims to transform the daily hair care routine with this innovative product.

The serum, inspired by the power of botanicals, offers a potent solution for both thinning hair and greying. Lightweight and non-greasy, it combines 18 powerful plant extracts, pure essential oils, and scientifically backed ingredients, making it a natural yet effective remedy for these hair challenges. By stimulating melanin production, the serum helps reduce greying, while also focusing on strengthening and revitalizing the scalp for healthier hair growth.

anthi's new serum is enriched with key ingredients like Rosemary, Bhringraj, Amla, and Biotin, all of which nourish the scalp and promote hair thickening. The addition of 4 percent Anagain and 3 percent Redensyl further aids in stimulating hair growth, while 2 percent Melanogrey and 1 percent Darkenyl work to naturally enhance melanin production and reduce hair greying.

Formulated with 18 potent plant extracts, including Green Tea, Aloe Vera, and Henna, the serum provides nourishment and strengthens hair, supporting overall hair health. The formula is also enhanced with Biotin, Pro Vitamin B5, and Niacin, which further contribute to hair vitality. Free from chemicals, this serum is gentle and suitable for all hair types.

anthi's Advanced Hair Serum is recommended for overnight use due to its high concentration of active ingredients, but it can also be used daily for optimal results. With regular use, users can experience healthier, fuller, and more youthful-looking hair.

Available at Rs. 999, the serum can be purchased directly from anthi’s website or Amazon.

This launch marks another step forward for anthi in its mission to provide accessible, effective hair care solutions, reinforcing its position as a trailblazer in India’s hair care industry.

Nutrizoe, one of India's leading wellness brands for women, has unveiled its latest product, Momix Kheer, a specially curated, ready-to-make Kheer premix designed to support postpartum recovery. This product aims to bridge the gap between traditional nourishment and the needs of modern mothers, offering them a convenient way to replenish essential nutrients during one of the most transformative phases of their lives.

Kheer, a cherished dish in Indian households, has long been a staple of postpartum nutrition. Passed down through generations, this rich, nourishing recipe has been known to support healing, boost strength, and promote lactation. However, in today’s fast-paced world, many new mothers find themselves struggling to prepare time-intensive, slow-cooked kheer. Nutrizoe’s Momix Kheer brings this tradition back to life with a thoughtfully crafted blend of natural ingredients, offering the same health benefits without the hassle.

The Momix Kheer range features a variety of unique flavors, each infused with superfoods and herbs that cater to the specific nutritional needs of new mothers. One of the offerings, Kharik & Makhana Kheer with Dashmularishta, promotes bone health, immunity, and lactation, with the added benefit of Dashmularishta, which helps retain energy and supports postpartum recovery. Another variation, Khus Khus with Haritaki & Shatavari, aids hormonal balance and digestion. Shatavari, known for boosting milk production and hydration, combines with Khus Khus to improve brain function and provide essential minerals for both mother and baby.

The Gondh Kheer with Rose & Ashwagandha premix is designed to alleviate stress, enhance energy levels, and promote better sleep. Gondh supports milk production and strengthens bones, while Ashwagandha reduces anxiety and boosts overall well-being. For those looking to improve digestion and omega-3 nutrition, the Halim Seeds Kheer with Saunth & Krishna Tulsi Premix helps regulate hormones, ease nausea, and support postpartum gut health.

What sets Nutrizoe’s Momix Kheer apart is its quick and easy preparation process – ready in just three minutes. Each serving is packed with essential nutrients like protein, fiber, and vitamins, offering balanced nutrition without the need for added sugar. The ingredients are carefully selected to enhance postpartum recovery, boost milk production, and provide much-needed energy for new mothers during this physically and emotionally demanding time.

Richa Pendake, Founder, Nutrizoe said, “At Nutrizoe, we fully understand how challenging the postpartum journey is for new mothers and that they need an adequate supply of nutrient-rich foods to help them overcome the phase of lethargy and nausea. Momix Kheer is our take on combining traditional ingredients and flavors with the ease of modern convenience which helps new mothers to focus on healing and bonding with their baby without compromising on self-care.”

With its versatile offerings, Momix Kheer can be enjoyed any time of the day, whether as a nutritious breakfast or a soothing evening treat, making it an essential part of every new mother’s postpartum wellness routine. Nutrizoe continues to innovate by providing accessible, nutrition-rich solutions that blend traditional goodness with modern convenience, ensuring new mothers have the support they need to thrive.

Recode Studios, a fast-growing name in the Indian cosmetics landscape, proudly announces the inauguration of its 19th retail outlet in Hyderabad. Strategically located at C98R+JQ2, Dargah Rd, near Gachibowli, Darga Hussainshahwal, Radhe Nagar, Shaikpet, Hyderabad, Telangana, the store is a significant milestone in Recode Studios’ journey to bring high-quality beauty products to every corner of India. The expansion aligns with the brand's vision of making cruelty-free, vegan, and innovative beauty solutions available to a broader audience.

The new Hyderabad store offers an immersive experience for beauty enthusiasts, showcasing the brand’s full line of popular products, known for their commitment to safety, inclusivity, and affordability. Customers can explore an extensive range of beauty, skincare, and personal care products crafted to cater to diverse skin tones, types, and individual preferences. This approach underscores Recode Studios' mission to meet the specific and evolving needs of the modern Indian customer.

Dheeraj Bansal, Co-founder of Recode Studios expressed, “We’re thrilled to bring Recode Studios to the vibrant city of Hyderabad. This new outlet represents our commitment to offering quality beauty products that meet the evolving needs of our customers. We look forward to providing Hyderabadis with an engaging in-store experience and hope to continue expanding our reach across the country.”

Shoppers will have the opportunity to engage directly with Recode’s knowledgeable beauty advisors, receive tailored skincare and makeup recommendations, and discover the latest trends and techniques in beauty care.

Recode Studios' range is characterized by its cruelty-free and vegan formulations, reflecting the brand's ethical approach to beauty. From hydrating skincare to vibrant cosmetics, the product offerings are crafted to empower customers to express themselves confidently, regardless of their skin type or tone. 

As it continues to expand its presence, Recode Studios remains at the forefront of beauty innovation, ensuring that customers across India have access to high-performing, ethically produced, and affordably priced beauty solutions. With Hyderabad as a new addition, the brand is set to serve the unique beauty needs of India’s diverse market, one store at a time.

Italian luxury fashion house Armani’s beauty arm, Armani Beauty, has made its debut in India with the launch of its first-ever flagship store. The new store is located on the ground floor of DLF Promenade Mall in Vasant Kunj, New Delhi, marking a significant milestone for the brand in the Indian market.

Bollywood actress Athiya Shetty was present at the inauguration of the store, adding a touch of glamour to the event.

“Setting new standards in luxury with the launch of India’s very first Armani Beauty flagship store at DLF Promenade, Vasant Kunj, Delhi—one of the country’s most prestigious locations. This isn’t just any beauty store; it’s a meticulously curated space that truly embodies the elegance and sophistication of the Armani brand. It marks the beginning of our journey with Armani Beauty in India, and we have exciting plans ahead,” said Biju Kassim, chief executive officer – beauty at Shoppers Stop.

The launch was driven by Global SSBeauty Brands (GSSB), the distribution arm of Shoppers Stop, which had previously introduced Armani fragrances to the Indian market in 2023.

In addition to the Armani Beauty store, Shoppers Stop recently launched two new boutiques for beauty brands Bobbi Brown and Jo Malone London at DLF Promenade, in collaboration with American cosmetics company Estée Lauder.

The new Armani Beauty store at DLF Promenade is set to become a new destination for beauty enthusiasts who seek high-end, globally recognized luxury products. It’s more than just a beauty store—it represents the merging of sophistication, luxury, and cutting-edge beauty solutions, now available to Indian consumers.

Shoppers Stop Ltd., established in 1991 by property developer K Raheja Corp, has grown into one of India’s leading retail chains. With over 106 department stores across 56 cities, the company also operates more than 50 stores of its value fashion brand Intune and 23 airport locations, continuing to expand its footprint in India.

JUST CORSECA, a leading brand in audio and tech accessories, has unveiled four exciting new products designed to elevate the tech experience of modern consumers. The launch includes the Sound Shack Pro Soundbar JST618, SkyVolt Power Bank JST514, Sprint Pro Smartwatch JST716, and Sprint Smartwatch JST710, all of which combine advanced technology, sleek designs, and unmatched pricing, making them ideal choices for tech enthusiasts.

The Sound Shack Pro Soundbar JST618 promises a truly immersive audio experience, offering a powerful 40W output with 2.2 Channel sound. Featuring a sophisticated design with built-in subwoofer diaphragms, it enhances deep bass and creates an enriching home entertainment experience. Its versatile connectivity options—Bluetooth, AUX, USB, TF card, and COAX—ensure seamless integration with a wide range of devices.

On the charging front, the SkyVolt Power Bank JST514 is engineered to provide reliable power on the go. With a large 20,000mAh capacity and dual USB output, it ensures rapid charging for various devices, including smartphones and tablets. The compact and durable design, along with its LED battery indicator, offers convenience and efficiency for those constantly on the move.

The Sprint Pro Smartwatch JST716 is designed for users who value both connectivity and fitness tracking. Its AMOLED display and Bluetooth calling feature ensure users can stay connected effortlessly, while multiple sports modes, heart rate monitoring, and water resistance make it perfect for fitness enthusiasts. This smartwatch is a stylish and functional companion for anyone looking to track their health and stay in touch on the go.

Meanwhile, the Sprint Smartwatch JST710 is ideal for individuals who prioritize wellness. With features like SpO2 and heart rate monitoring, Bluetooth calling, and an LED display, this smartwatch supports a holistic approach to health management. Its multiple sports modes and breathing exercise function further complement its focus on fitness, while the sleek, durable design ensures it can be worn every day.

“Innovation and performance are the keys to our product launches at JUST CORSECA. This launch of four new products is equipped with advanced technology, offering our users a superb audio experience, fast charging solution, and latest wearables, all of which can be used to jazz up their style for a modern lifestyle,” said Ritesh Goenka, MD, Damson Technologies.

All four products are now available for purchase at leading retail stores and online platforms across India, with competitive pricing that makes them accessible to a wide range of customers. JUST CORSECA’s latest lineup promises to be a game-changer for those looking to upgrade their tech gadgets with high-performance and stylish solutions.

Nouria has unveiled the second drop of its much-anticipated Amalia collection, offering a stunning fusion of sophistication and versatility. The latest pieces feature a rich color palette of black, grey, and ivory, complemented by bold animal-inspired prints that add a contemporary edge. Designed with seamless adaptability in mind, each garment effortlessly transitions from Indian festive styling to chic winter wear. Crafted from luxurious cotton modal satin, these pieces not only exude a subtle sheen but also provide breathability and comfort, making them perfect for long-lasting wear during the festive season.

The second drop of the Amalia collection celebrates the multifaceted woman, featuring versatile silhouettes such as draped skirts, fluid dresses, and tailored jackets, all designed to flatter every body type. Thoughtful embellishments, including pearl and stud embroidery, elevate these outfits with understated glamour, making them ideal for a range of occasions from festive dinners to winter gatherings. The animal-inspired prints, presented in warm hues, offer a striking contrast, balancing elegance with a bold edge that’s sure to make a statement.

“Each piece in the Amalia collection is designed to empower women to express their individuality and grace. The collection is a celebration of comfort, style, and versatility, perfect for any occasion,” the brand shared.

To enhance the festive look, Nouria suggests pairing these pieces with statement jewelry to bring out their sheen and sophistication. For winter gatherings, layering tailored jackets with boots or cozy scarves provides the perfect blend of warmth and style.

The Amalia collection is available in a variety of styles, with a focus on pieces that allow women to express their unique personalities while staying stylish. The brand’s thoughtful approach to design and fabric choice ensures that the collection is both practical and luxurious, making it an ideal choice for anyone looking to celebrate the festive season in style.

The Amalia collection is now available for purchase on Nouria's official website.

Aqualogica, a popular name in skincare, has launched a new addition to its line-up with the introduction of the Milk Fluid Moisturizer Range. Crafted to provide 48 hours of deep hydration, this range is designed to offer a light, airy feel suitable for all skin types. Each product in the collection promises a soft, refreshed, and pampered experience, without the usual heavy or greasy aftereffects that often come with moisturizers.

What truly distinguishes the Milk Fluid Moisturizer Range is its fun, popsicle-inspired packaging. The whimsical squeezy popsicle dispenser not only adds a playful touch but also ensures easy application, allowing users to enjoy every last drop of the luxurious product. The ultra-light formula melts effortlessly into the skin, transforming the skincare routine into a fun and indulgent ritual, making each application a moment of joy.

The standout product in the range is the Barrier+ Milk Fluid Moisturizer (70ml), which features a lightweight, milk-like texture designed specifically to repair and strengthen the skin barrier. Infused with Avocado for skin tone brightening, 5 Essential Ceramides to fortify the skin barrier, and Hyaluronic Acid for moisture retention, it offers up to 48 hours of hydration. The fragrance-free formula provides a protective, rich layer while leaving skin plump, hydrated, and refreshed.

Another key product in the lineup is the Illuminate+ Milk Fluid Moisturizer (70ml), perfect for those seeking an even-toned and hydrated complexion. With a smooth, milk-like texture, it contains Wild Berries to enhance radiance, Alpha Arbutin to target dark spots, and Hyaluronic Acid for ultimate moisture retention. This moisturizer is ideal for dry or uneven skin, offering a luminous glow and lasting hydration. The popsicle squeezer packaging adds a fun and practical touch to your daily skincare routine.

For those looking to brighten and deeply hydrate, the Glow+ Milk Fluid Moisturizer (70ml) delivers an ultra-light texture with the power of Papaya to reduce dark spots, Vitamin C to boost skin brightness, and Hyaluronic Acid to keep skin hydrated. This lightweight formula leaves skin soft, dewy, and glowing, without the heaviness typically associated with moisturizers. As with the rest of the range, it features a charming popsicle design, adding a visual appeal to the skincare experience.

Aqualogica’s Milk Fluid Moisturizer Range combines playful packaging with high-performing formulas, infused with moisture-lock technology to keep skin feeling hydrated, plump, and luminous all day long. This innovative range is poised to redefine moisturizing, offering a delightful and indulgent experience that boosts skin's hydration while leaving it looking radiant and healthy.

Snitch, a leading name in men’s fashion, has introduced an innovative feature called "Worth the Wait" (WTW) aimed at fashion-forward customers eager to stay ahead of the latest trends. This new addition offers users a unique opportunity to explore upcoming styles and secure their favorite pieces before they officially hit the market.

Every Thursday, Snitch will unveil fresh collections under a dedicated "Dropping Soon" tab. Through the WTW feature, fashion enthusiasts can preview these upcoming styles and add their preferred items to a wish list, allowing for a planned, personalized shopping experience. This makes it easier for customers to keep their wardrobe updated and be prepared when the collections become available for purchase.

Snitch is also sweetening the deal for early shoppers. Exclusive discounts will be available during the first six hours of every new launch, giving early access customers the opportunity to grab the latest trends at reduced prices.

“We’ve always focused on more than just keeping up with trends; it's about creating a seamless and rewarding experience for our customers. Worth the Wait’ is our way of ensuring that our community not only gets first access to the latest styles but also enjoys a unique advantage with exclusive offers. It’s all about bringing even more value to the people who trust us to keep them ahead in the fashion game,” stated Siddharth Dungarwal, Founder and CEO of Snitch. 

To experience the "Worth the Wait" feature, customers are encouraged to download or update the Snitch app. It’s a chance to explore the latest in men’s fashion and ensure that they never miss a stylish moment.

Founded in 2020 as a direct-to-consumer brand with its online platform, snitch.co.in, Snitch embraces an unconventional approach to men's fashion. The brand is known for crafting designs that reflect the latest trends, positioning itself as a leader in fast fashion. By offering cutting-edge styles, Snitch has successfully carved out a distinct identity, challenging conventional norms and making a significant impact in the market.

India’s popular gadget brand Portronics has introduced its latest innovation, the Power Shutter—a 10000mAh power bank designed in the shape of a compact point-and-shoot camera. This new device supports 15W wireless charging for Qi-compatible devices and iPhones with MagSafe compatibility, while built-in Type-C and 8-pin cables allow users to charge both Android and iOS devices without the need for extra wires.

Equipped with a 10000mAh battery, the Power Shutter can charge most Android or iOS smartphones twice before it needs to be recharged. It features an LED display that provides a real-time update on the battery’s status, while a unique bidirectional Type-C port can be used both to recharge the power bank and to power external devices. The inclusion of a lanyard cable makes it easy to carry during trips or extended work days.

The Power Shutter also features a magnetic ring that securely attaches to compatible devices for efficient 15W wireless charging. Devices that are Qi-compatible but lack magnetic capability can still be charged wirelessly. The device incorporates an auto hibernation function, automatically halting the charging process at the appropriate time to extend battery life and preserve capacity.

For added convenience, the built-in USB Type-C and 8-pin cables enable users to charge both Android and iOS devices simultaneously without the clutter of extra cords. The cables offer 22.5W PD output for fast and effective charging. The power bank’s 10000mAh battery supports up to 1,000 charging cycles, ensuring long-term reliability. Available in black and white, the Power Shutter combines functionality with style.

Priced at an introductory Rs. 1,699, the Portronics Power Shutter is available for purchase on the company’s official website and is backed by a 12-month warranty. Customers can also find it on Amazon.in, Flipkart.com, and through major online and offline retailers.

Portronics has been a leader in India’s portable and digital consumer electronics space for over 13 years, known for its commitment to innovation and enhancing everyday tech experiences. The brand offers a diverse range of products, including audio devices, car accessories, computer and mobile accessories, and smart gadgets, providing a blend of portability and high functionality to meet consumer needs across the country.

The newest name in premium home furnishings, Firni, has officially launched, offering a distinctive blend of style, heritage, and modern innovation to homes across the globe. Inspired by the traditional dessert "firni," which symbolizes family unity and shared moments, the brand seeks to recreate that sense of togetherness with its exclusive home decor pieces. Firni’s collection is thoughtfully designed to transform living spaces into more inviting and personalized environments.

“At Firni, home isn’t just a physical space—it’s where memories are crafted and bonds are strengthened,” the brand emphasizes. This guiding principle fuels Firni’s mission to create decor that fosters meaningful connections and turns rooms into welcoming havens. With a focus on textile craftsmanship, Firni blends contemporary designs with traditional elements, creating decor that marries aesthetic appeal with functionality.

“Our goal is to design furnishings that speak to the heart of what home truly means. Just like the dessert firni brings people together, our products are meant to enhance the atmosphere of any space, making it more intimate and inspiring. We strive to create pieces that resonate with a sense of beauty and meaning,” said Himanya Singh, Founder, Firni.

Firni’s diverse range of products includes elegantly crafted table runners, table mats, cushions, and lampshades. Each item is designed with meticulous attention to detail, offering an array of textures, patterns, and colors that suit any home’s style. The table runners and mats add a touch of refinement to dining areas, cushions blend comfort with style in living spaces, and the brand’s lampshades provide soft, ambient lighting that elevates the mood and ambiance of any room.

With a focus on innovation, connection, and timeless elegance, Firni stands out for its dedication to textile excellence. The brand’s products offer unique decor solutions that enrich homes, seamlessly blending cultural heritage with modern trends. Firni’s furnishings go beyond simple decor; they reflect individuality and sophisticated taste.

Targeting the premium home decor market, Firni caters to discerning customers who value quality, creativity, and personal expression. Whether enhancing a cozy family nook or adding charm to a contemporary living room, Firni’s collection perfectly balances tradition with modern trends, ensuring every home tells a unique story.

Bangalore, brace yourselves for a shopping experience like no other as Bewakoof unveils its newest flagship store near Brigade Road! The renowned brand is all set to turn up the style heat in the heart of the city with this exciting new location, offering an unbeatable combination of fashion, fun, and exclusive deals.

The grand opening promises not only a chance to explore Bewakoof's latest collections but also enticing launch offers that will make your shopping spree even sweeter. Shoppers can look forward to special surprises and the opportunity to dive into an immersive retail experience, designed to reflect Bewakoof's trendy, youthful vibe.

The Bewakoof Flagship Store is located at a prime spot near Brigade Road Signal, making it easily accessible for fashion lovers and trendsetters alike. With an extensive range of products that include clothing, accessories, and much more, the store promises to offer something for everyone.

For those eager to discover fresh fashion, uncover surprises, and grab some irresistible deals, the Bewakoof Flagship Store on Brigade Road is the place to be.

Visit the Bewakoof Brand Flagship Store at Brigade Road Signal, Brigade Road, Bengaluru, Karnataka - 560001 and get ready to elevate your style game!

Shoppers Stop has opened two new Estée Lauder boutiques in New Delhi, marking a significant expansion of its beauty division. The boutiques, featuring Bobbi Brown and Jo Malone London, are situated at the Promenade Mall in Vasant Kunj. 

“A big win for the beauty vertical at Shoppers Stop as we officially launch two new boutiques at Vasant Kunj Promenade Mall in partnership with Estée Lauder—Bobbi Brown and Jo Malone London,” said Biju Kassim, CEO of Beauty at Shoppers Stop, in a LinkedIn post, sharing images of the new stores. “Both brands are much loved by our customers and were brought to life due to their overwhelming demand.”

Since its partnership with Estée Lauder began in 2007 with the launch of the first MAC Cosmetics store, Shoppers Stop has expanded to operate 88 standalone beauty stores for Estée Lauder brands such as MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone London, and Too Faced.

Founded in 1991 by property developer K Raheja Corp, Shoppers Stop opened its first store in Andheri, Mumbai. The company now boasts over 106 department stores across more than 56 cities, along with 7 premium home concept stores, 50+ Intune fashion stores, and 23 airport outlets.

FableStreet, a premium western wear brand crafted specifically for Indian women, has announced the opening of its newest store at Phoenix Marketcity in Pune. This expansion builds on the brand’s impressive growth over the last eight years, which started in e-commerce and later expanded to offline retail with locations in Mumbai and Pune, where it has been met with overwhelming customer response.

The success in these cities has underscored a rising demand from FableStreet’s customer base, who are eager for more opportunities to experience the brand’s high-quality, well-fitting designs in person.

“Our customers are increasingly asking for more offline locations where they can interact with our collections firsthand. This sentiment reflects in the fact that our stores are on track to return capex within the first 18 months,” said Adarsh Sharma, Co-founder of FableStreet.

“We are committed to making our best fitting western wear for Indian bodies accessible across the country, and the response in Pune and Mumbai has been phenomenal. This expansion allows us to further connect with our online customers & potential FableStreet women in the region,” added Ayushi Gudwani, Founder of FableStreet.

The new store promises an immersive shopping experience for customers, offering a broad selection of versatile fashion choices ranging from workwear to party attire, all designed to cater to the multifaceted style needs of today’s modern Indian woman. FableStreet’s collection features dresses, tops, shirts, skirts, blazers, and trousers that blend style, quality, and comfort.

To celebrate the grand opening weekend from November 8th to 10th, 2024, FableStreet is offering a special FLAT 40 percent discount, inviting fashion enthusiasts to explore the latest store and experience its unique offerings firsthand.

Elf Beauty raised its annual sales and profit forecasts on Wednesday, driven by its strong performance in selling affordable cosmetics such as lip oil and liquid blush across the U.S. and global markets. The announcement sent the company's shares up 9 percent in extended trading.

In a market where major beauty brands like Estee Lauder and L'Oréal have faced challenges in spurring demand, Elf has stood out by attracting budget-conscious customers seeking lower-priced makeup and skincare solutions.

Elf now projects net sales between $1.32 billion and $1.34 billion, up from its previous forecast range of $1.28 billion to $1.30 billion. The brand's success can be attributed in part to its strategy of introducing "dupes"—more affordable versions of high-end cosmetics—and pricing its products between $2 and $10. This approach has resonated well with consumers, further boosting demand.

The California-based company has also expanded its product range through mass retailers, including Walmart, Target, and Amazon.com, broadening its reach within the U.S. market. In a move to deepen its market penetration, Elf is set to enter a subset of Dollar General stores in November. “This helps to tap a consumer base that only has access to some legacy mass brands,” CEO Tarang Amin said during a post-earnings call.

For the quarter ended September 30, Elf reported a 40 percent increase in net sales, totaling $301.1 million, surpassing analysts’ average estimate of $285.8 million, according to data compiled by LSEG. The company posted an adjusted profit of 77 cents per share, beating Wall Street's projection of 43 cents per share.

Elf has also raised its annual adjusted earnings per share outlook to between $3.47 and $3.53, up from its previous range of $3.36 to $3.41. Price adjustments in international markets like India and Germany, along with cost-saving initiatives, contributed to the company's 40-basis-point improvement in gross margin, which now stands at 71 percent for the second quarter.

Elf has a broad appeal across all income groups. The company is currently focusing on delivering “the highest quality at an accessible price or at an extraordinary price.”

Shares of Under Armour jumped by 20 percent on Thursday after the sportswear company raised its annual profit forecast, attributing the optimism to reduced input costs and strategic cost-saving measures. These include fewer discounts at its own stores and online channels.

The positive outlook comes as Kevin Plank, the company’s founder, returns as CEO to overhaul the business following several quarters of disappointing results. Plank has laid out a strategy to improve profitability, which involves reducing headcount and cutting excess inventory.

Both Under Armour and its rival Nike are working to reshape their businesses to revive consumer demand and regain market share from emerging, innovative competitors like Roger Federer-backed On and Deckers Outdoor’s Hoka. Plank is driving a focus on selling apparel and footwear at full prices to correct past issues tied to excessive discounting.

During a post-earnings call, Plank highlighted that full-price sales made up around half of all e-commerce revenue in the second quarter, up from 30 percent a year ago. This shift, combined with the move to lower discounts, helped increase the company’s gross margin by 200 basis points to 49.8 percent.

“It takes more than the right pricing strategy to succeed in the athleisure market. Creating products that consumers are willing to pay top dollar for and swerving the need for sales stickers is the best way to impress investors," commented Danni Hewson, head of financial analysis at AJ Bell.

The company has now adjusted its forecast for annual adjusted per-share profit to a range of 24 to 27 cents, compared to its prior outlook of 19 to 21 cents. For the quarter, Under Armour reported an adjusted profit of 30 cents per share, surpassing analysts' expectations of 20 cents.

BMO Capital Markets analyst Simeon Siegel noted, “For some time, we have believed Under Armour would be best situated to improve its business by focusing on health overgrowth.”

In terms of sales, Under Armour's second-quarter net sales fell 10.7 percent to $1.40 billion, outperforming analysts’ estimates of an 11.6 percent decline to $1.39 billion, according to data from LSEG.

India's Bajaj Electricals reported a significant 59 percent decline in its second-quarter profit on Thursday, primarily due to a drop in demand for cooling products as monsoon conditions brought down temperatures. The company's consolidated net profit fell sharply to Rs. 129 million ($1.53 million) for the quarter ending September 30, compared to Rs. 316.8 million during the same period last year.

Despite the fall in profits, Bajaj Electricals recorded a modest increase in total revenue from operations, which grew by 0.5 percent to Rs. 11.15 billion. The company, which produces a wide range of consumer products from kitchen appliances to LED lighting solutions, has been navigating challenges brought on by the monsoon season and broader market conditions.

Despite the weaker results, market analysts remain hopeful for a recovery in the coming months, particularly during the December quarter, which is expected to see a surge in consumer spending driven by festive season offers and discounts. The festive season in India is typically marked by a spike in sales of consumer appliances and household products, providing an opportunity for companies like Bajaj Electricals to recover lost ground.

Speaking on the challenges and opportunities ahead, industry experts noted that promotional strategies, along with a wider range of product offerings, could support growth during the next quarter. The company’s efforts to innovate and diversify its portfolio may help in capturing renewed demand as consumer confidence is expected to improve.

Consumer goods companies across India have been facing similar challenges, as rising inflation and cost-of-living increases have put pressure on consumer spending. Companies in the sector are strategically targeting the holiday season with offers and discounts to revive demand while focusing on maintaining profitability through operational efficiency and product innovation.

The path ahead for Bajaj Electricals, like many of its industry peers, will depend on its ability to adapt to market conditions and capitalize on consumer demand recovery during key periods while managing external pressures such as climate conditions and economic fluctuations.

Boldfit, a direct-to-consumer (D2C) fitness brand, has secured Rs. 110 crore (approximately $13 million) in a funding round led by venture capital firm Bessemer Venture Partners. The funding news comes after reports in September 2024 indicated that Boldfit was seeking to raise between $12-15 million (Rs.100-120 crores) in its largest institutional funding round to date.

The fitness startup recently welcomed Indian cricketer KL Rahul as a strategic investor and brand ambassador in late July.

Founded in 2018 by Pallav Bihani, Boldfit offers a broad range of products, including fitness equipment, yoga accessories, dietary supplements, and sportswear. Its catalog features over 400 items, catering to sports such as basketball, football, badminton, and cricket. The brand has also partnered with Indian Premier League (IPL) teams like the Mumbai Indians and Royal Challengers Bangalore.

The new funding will enable Boldfit to enhance product innovation and drive brand expansion. Additionally, the company plans to establish offline stores within the next 12 to 18 months and expand its reach to the Middle East.

“This investment from Bessemer Venture Partners is a powerful endorsement of Boldfit’s vision to lead India’s fitness revolution. With this support, we’re ready to take the next big leap in our journey, delivering world-class products that inspire millions of people to lead healthier, more active lives. Boldfit is committed to setting new benchmarks for quality and innovation in fitness, making it accessible to every fitness enthusiast across the country," said Pallav Bihani, Founder, Boldfit.

“This funding is a strong step forward for Boldfit, driving advancement in fitness for today’s India. Excited to see how Boldfit brings in the best for wellness with this momentum,” stated KL Rahul.

Anant Vidur Puri, partner, Bessemer Venture Partners commented, “We believe sports and fitness is a rapidly growing market in India and Boldfit has emerged as an early leader in the space with its strong focus on product quality, holistic distribution, and strong brand partnerships. We’re excited to partner with Pallav and the team in their next stage of growth.”

Boldfit's growth trajectory has been impressive, with its revenue nearly doubling from Rs.73 crore in FY23 to Rs. 140 crore in FY24.

boAt, India’s prominent audio and wearable brand and the world’s second-largest in its category, is amplifying its global footprint through an exclusive partnership with ‘Unbox Therapy,’ the renowned tech review platform led by technology YouTuber Lewis Hilsenteger. This collaboration will showcase boAt’s premium NIRVANA Series, reaching millions of viewers worldwide and furthering the brand’s commitment to delivering top-tier audio experiences, powered by its in-house research and development center, boAt Labs.

With a stronghold of 37.9 percent in India’s audio market and a robust growth trajectory of 33.3 percent, as reported by IDC, boAt is a recognized leader domestically and is now aiming to captivate international audiences. This partnership with Unbox Therapy represents a significant step in its efforts to engage global tech enthusiasts who value both authenticity and high-performance lifestyle products.

Unbox Therapy, led by Hilsenteger, commands a YouTube subscriber base exceeding 24 million and boasts an extensive social media following. Renowned for his genuine, in-depth reviews, Hilsenteger provides younger audiences with trusted evaluations of tech and lifestyle offerings. In this exclusive review, he delves into the premium attributes of boAt’s NIRVANA Series, highlighting its innovative design, superior sound quality, and advanced technological features, all of which reflect boAt's dedication to crafting products that align with contemporary youth needs.

“boAt’s collaboration with Unbox Therapy is more than just a review—it marks a milestone in our mission to set global standards in audio. With Lewis's authentic insights and a long-term partnership, we're excited to showcase Indian audio excellence on a global stage. Our investment in boAt Labs' R&D has empowered us to democratize best-in-class features in the Nirvana series, making advanced audio technology accessible to all,” shared Siya Wadhawan, Head of Product Marketing at boAt. 

Backed by innovation at boAt Labs, the Nirvana series has quickly become the fastest-growing sub-premium category within a year. boAt’s focus on cutting-edge technology underscores its mission to make advanced audio experiences widely available. This latest addition to the Nirvana lineup demonstrates next-generation features and reaffirms the brand’s dedication to setting new benchmarks in the audio industry.

The exclusive Unbox Therapy review represents the first step in boAt’s ambitious plan to establish a lasting international presence. By promoting cross-cultural engagement through groundbreaking technology, boAt aims to reinforce its commitment to audio excellence on a global scale.

As the global demand for healthier, preservative-free food continues to rise, fueled by changing consumer preferences, small and medium-sized enterprises (MSMEs) are emerging as key players in the health food sector. A 2022 study highlighted that 61 percent of global consumers prioritize healthier food options, a trend driven primarily by millennials, with the health food market projected to reach $1 trillion by 2027. However, MSMEs often face hurdles such as limited resources and access to advanced technology, which can stifle their growth.

One such MSME, Naturebook, based in Keonjhar, Odisha, is capturing attention with its preservative-free, nutrient-dense foods. Specializing in Sattu—a traditional Indian superfood—Naturebook combines it with oats, flaxseeds, almonds, and cashews to cater to modern health-conscious consumers. Founded in 2019 by Suraj Rana, Naturebook aimed to transform everyday eating habits but faced significant challenges typical of small businesses, including market dominance by processed foods, financial constraints, and outdated equipment.

With the introduction of advanced machinery, Naturebook increased its production capacity from a modest 5 tons annually to 1,000 tons. The company expanded its product offerings under the iNature brand, featuring Mix Sattu, Sugar-Free Sattu, and Ragi Powder, resonating with health-focused buyers. By the end of 2024, Naturebook had established a presence in 28 towns across Odisha, achieving a turnover of Rs. 2 crore.

Suraj Rana, Founder, Naturebook said, “Raising funds to expand production or build a distribution network was tough. Competing with big brands felt like fighting a giant with a slingshot. Marketing the products, especially in an industry where convenience often trumps health, required creative strategies like word of mouth and small-scale retail. Additionally, consumer habits were slow to change. The perception that ‘healthy’ equaled ‘bland’ was deeply ingrained. We had to prove that eating healthy could also mean eating deliciously. When the COVID-19 pandemic hit, it exacerbated these challenges. Supply chains collapsed, raw material shortages spiked, and consumer demand plummeted. The company’s growth came to a standstill, with production halted and no digital footprint to fall back on. We were on the brink of shutting down.”

However, 2024 marked a turning point for Naturebook, thanks to the support of the Prime Minister’s Formalization of Micro Food Processing Enterprises (PMFME) scheme, implemented with Palladium as the State Project Management Unit (SPMU). The scheme provided critical financial assistance, including a 35 percent subsidy on machinery, enabling Naturebook to modernize its operations and scale up production. Palladium also offered guidance on branding, quality standards, and business development opportunities.

Looking ahead, Naturebook plans to expand into Bihar, Jharkhand, and West Bengal, with aspirations for a nationwide reach. The company aims to achieve Rs. 100 crore in revenue over the next five years while staying true to its mission of delivering nutritious, preservative-free food without compromising on taste or convenience.

“With the support of initiatives like the PMFME scheme, brands like Naturebook have the potential to grow into industry giants, competing with established names while reshaping the food industry. By offering healthier, sustainable options, they are not only meeting the demands of health-conscious consumers but are also paving the way for a future where small enterprises drive big change, ensuring nutritious food is accessible to all," stated Amit Patjoshi, CEO of Palladium India.

In an effort to bring India’s rich craft heritage to a global audience, Jaypore has formed valuable partnerships with artisanal communities and independent artisans across the country. The brand is particularly focused on preserving traditional crafts like Dokra, an ancient metal casting technique practiced by the Ghadwa community in Kondagaon, Chhattisgarh. Through its efforts, Jaypore is reimagining traditional crafts for contemporary tastes, while ensuring the preservation of the cultural stories behind each handmade piece.

Dokra, which dates back over 4,000 years, uses the lost-wax process, a technique passed down through generations. Artisans create wax models, coat them in clay, and heat the molds to remove the wax before pouring molten metal into the mold. Once the mold cools and is broken, a unique metal piece emerges, each reflecting the artisan’s skill and cultural heritage. Designs are inspired by nature, mythology, and village life.

Despite the craftsmanship’s historical significance, Dokra has struggled to stay relevant in modern markets. With limited local demand and inconsistent orders, many artisans face financial instability. Jaypore’s involvement has played a crucial role in revitalizing this art form by connecting artisans with wider markets and offering a platform for their work to reach a global audience.

Jaypore has been working with well-known Dokra artisans like Shabbir Nag and Panchu Ram Sagar for over four years. Shabbir Nag, a recipient of the State Award in 2005, and Panchu Ram Sagar, who received both the State and National Awards in 1999, have gained recognition for their intricate works that draw from nature and tribal motifs. Jaypore’s partnership with these artisans has not only supported the preservation of the craft but has also created sustainable income opportunities.

By featuring Dokra pieces in its collection, Jaypore provides artisans with the opportunity to sell their work in markets across India and internationally. With 27 stores across the country and a strong online presence, Jaypore has given these artisans a platform to showcase their creations, which has led to consistent orders and stable income.

The brand’s Dokra collection features a range of products, from home décor items like candle holders and figurines to statement jewelry pieces. Each piece is handcrafted using the traditional lost-wax casting technique, ensuring no two pieces are alike. The collection showcases both brass and bronze creations, blending rustic aesthetics with fine detailing inspired by tribal motifs.

Jaypore’s Dokra collection is available at its 27 stores across India and online, offering customers an opportunity to own a piece of India’s rich craft heritage while supporting the artisans who have kept the tradition alive for generations.

Through this initiative, Jaypore continues to celebrate the timeless artistry of Dokra, while empowering artisans and ensuring the survival of this ancient craft in the modern world.

In a significant initiative aimed at enhancing diabetes management and encouraging early testing, Protinex Diabetes Care has teamed up with Apollo Health Co (Apollo 24|7). This partnership seeks to raise awareness about diabetes care and highlight the importance of regular testing for long-term blood sugar management.

To mark World Diabetes Day, Protinex Diabetes Care is offering consumers a complimentary HbA1c test with every purchase of a Protinex Diabetes Care pack. The HbA1c test, considered the gold standard for long-term glucose monitoring, measures average blood glucose levels over the past two to three months. This test can be easily scheduled with a home collection appointment through Apollo 24|7, and the offer is available until November 30.

The initiative aims to encourage individuals to actively monitor their blood glucose levels and take proactive steps in managing their health, particularly during a time when diabetes rates are on the rise. According to the Indian Council of Medical Research's (ICMR) INDIAB study, India has over 101 million people living with diabetes, accounting for 11.4 percent of the population. Regular blood glucose testing, alongside proper management and lifestyle changes, plays a key role in improving the quality of life for individuals with diabetes.

Protinex Diabetes Care provides a scientifically designed formula to support blood sugar control, enriched with essential nutrients, including 11 immuno-nutrients to support immunity. The clinically proven Low GI formula and high fiber content further help reduce cholesterol. Through this collaboration, Protinex emphasizes the importance of early diagnosis and effective management of diabetes.

Sriram Padmanabhan, Marketing Director, Danone India shared, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about early diagnosis and management. This World Diabetes Day, we are proud to collaborate with Apollo Health Co (Apollo 24|7) to empower individuals in their diabetes management journey. By offering a complimentary HbA1c test, we hope to remove some of the barriers that prevent individuals from regularly monitoring their health. Through this synergy, we are dedicated to raising awareness about the benefits of protein and fiber in managing diabetes and making a meaningful impact on diabetes care in India.” 

Madhava Krishna (VP – Category) from Apollo Health Co (Apollo 24|7) said, “Our partnership with Protinex Diabetes Care aligns perfectly with this vision by making essential diabetes testing widely available. Protein and fiber play crucial roles in diabetes management, helping regulate blood sugar and maintain sustained energy. By incorporating these nutrients in diet alongside regular health checks, we aim to support individuals in taking meaningful steps toward managing their health. Together, we hope to create greater awareness and make diabetes care more accessible for all.”

In addition to the HbA1c test offer, Protinex Diabetes Care will ensure extensive visibility across Apollo retail stores and online platforms. The aim is to reach as many consumers as possible and educate them about the importance of early diabetes diagnosis and management. A dedicated toll number from Apollo will also be available for inquiries, providing individuals with easy access to information on testing and other health services.

Aligned with Danone’s mission to promote health through food, Protinex Diabetes Care continues to support optimal nutrition for people with diabetes, ensuring that essential nutrients are included in their diet without compromise. The brand remains dedicated to enhancing the health and well-being of individuals across India, encouraging a balanced diet and healthy lifestyle alongside diabetes care.

With the arrival of winter, Honasa Consumer has launched a diverse range of moisturizing products across its brands, including Mamaearth, The Derma Co., Aqualogica, and Dr. Sheth’s. This new range is designed to address various skin types and concerns, aligning with Honasa’s strategy to cater to “Needs Differing by Skin Types, Seasons, and Special Occasions.” This launch comes amid increasing demand for moisturizing solutions, with moisturizing creams growing more than twice the FMCG growth rate, according to Nielsen data, reflecting a heightened consumer need for effective hydration during colder months.

For consumers who prioritize natural ingredients and toxin-free options, Mamaearth has introduced two new Light Moisturizing Creams—Beetroot Hydraful and Vitamin C Daily Glow. These creams are lightweight, non-sticky, and safe for use on the face, hands, and body. They are Made Safe Certified and dermatologically tested, ensuring quality and safety. Meanwhile, The Derma Co., known for its science-based skincare, has unveiled its Nia-Ceramide Deep Moisturizing Cream, formulated with niacinamide and ceramides to cater to all skin types, from dry to very oily.

Dr. Sheth’s, which focuses on natural and active ingredients, has introduced moisturizing creams featuring Kesar Kojic Acid and Vitamin C & Ceramide, providing 48-hour hydration and targeting pigmentation for normal to combination skin. Rounding out the winter lineup, Aqualogica, Honasa’s skin hydration brand, has launched new Milk Fluid Moisturizers in three variants, packaged in playful popsicle-inspired designs. These deliver deep, 48-hour moisture while remaining light on the skin.

Ghazal Alagh, Chief Innovation Officer & Co-founder, Honasa Consumer Limited shared,  “We understand that skin needs special attention during winter, especially with India’s varied climate conditions. We at Honasa are focused on meeting the increasing consumer demand for hydration solutions by catering to diverse needs across skin types, seasons, and occasions. Our new moisturizer range across brands embodies this approach, with each product thoughtfully designed to provide effective, targeted care so consumers can find the perfect fit for their unique needs. With a commitment to sustainable and effective skincare, we are dedicated to serving all consumer types by delivering safe, high-quality solutions.”

The winter moisturizing range from Honasa Consumer will be available through major retail outlets, e-commerce platforms, and the official websites of each brand. This new launch reflects Honasa’s commitment to expanding its reach within India’s personal care market by delivering versatile, skin-friendly solutions that resonate with a broad range of consumers.

For those who love a classic nude brown lip, Blur has unveiled its latest range of makeup essentials designed to complement all skin tones. The new collection features innovative, multitasking products with moisturizing and transfer-proof formulas, staying true to the brand’s promise of creating fun, effective, and customer-driven beauty solutions.

Blur introduces the Call Me Daddy Liquid Lipstick in Nude Brown—a moisturizing yet matte formula that keeps lips hydrated while being completely transfer-proof. 

“Our moisturizing + matte formula keeps your lips super hydrated and moisturized while being COMPLETELY transfer-proof!” the brand promises, making it a standout choice for all-day wear.

The Dude Don’t Touch My Gloss in Chocolate Brown offers intense pigmentation combined with the nourishing power of Vitamin E. This non-sticky gloss softens and hydrates lips without leaving a sticky residue, making it versatile for use on eyes, lips, and cheeks. 

For precision lovers, Darker than My Ex’s Soul—a two-in-one Nude Pink Kajal + Lipliner—is packed with nourishing ingredients like shea butter, vitamin E, and coconut oil, making it gentle on eyes and lips. The brand’s long-stay formula will make sure your lip liner lasts the entire day and since these are pigmented af, you can also do a quick smokey eye look on days you don't have time to play with eye shadows. 

Priced at Rs 1899, this collection reflects Blur’s commitment to delivering customer-inspired products.

“The formulas, the textures, the packaging—it’s all done using inputs from our customers! Team Blur wants to create a beauty community like no other :) Each product has a unique name that has a story and thought process behind it, because we want you to smile during that little 30-minute window you get for getting ready every day. These aren't just makeup products; these are conversation starters,” shares the brand.

Women’s wear brand Berrylush has reported a significant 50 percent rise in net sales, attributed to the successful relaunch of its app in August this year. The upgraded app, designed to deliver a more intuitive and seamless shopping experience, has been instrumental in boosting the brand’s e-commerce performance.

“The 50 percent growth in sales following our app redesign reveals a crucial insight about fashion e-commerce: Technical excellence and user experience are no longer just enablers—they’re core differentiators,” stated Alok Paul, Co-founder and COO, Berrylush.

The revamped Berrylush app offers users a host of new features designed to make shopping easy and enjoyable. Enhancements include an intuitive user interface that improves navigation, advanced search filters for a more tailored shopping experience, and personalized recommendations based on user preferences. Exclusive promotions and discounts, faster checkout options, multiple payment methods, quick order completion, and real-time order tracking were also incorporated into the redesign to further elevate the shopping experience.

Paul further added, “By focusing on creating a seamless shopping journey, we’ve not only doubled our conversion rates but also achieved what many consider a key challenge in Indian e-commerce: Increasing prepaid orders to 45 percent.”

Berrylush’s revamped app has proven popular with its users, averaging around 2,500 monthly orders. Since the relaunch, the brand has witnessed a 1.3x increase in pre-paid orders over a span of just two months. Additionally, Berrylush has observed a noticeable rise in its average order values, now ranging between Rs 800 and Rs 1,200, indicating a positive reception of the enhanced shopping experience.

The success of the new app extends beyond sales growth, as Berrylush has also achieved a significant 10x return on ad spend (RoAS). The brand allocates approximately Rs 3 lakh per month to mobile app advertisements, demonstrating a strong return on investment due to the app’s success in converting and retaining customers.

Repeat purchases have also seen a surge, reflecting a positive response to the overall user experience and further solidifying customer loyalty to the brand. According to Berrylush, optimizing the app to focus on user needs and preferences has been a key driver in building a loyal customer base.

Looking ahead, Berrylush plans to continue enhancing its platform to align with evolving customer preferences, expand its product offerings, and introduce new features to ensure the shopping experience remains engaging and relevant. The goal is to sustain the current growth trajectory and further strengthen its position in the competitive e-commerce landscape.

In an innovative move to enhance convenience for its growing consumer base, modern Indian D2C innerwear brand, Bummer, has introduced India’s first-ever vending machines designed to make shopping for innerwear as simple as purchasing a bottle of water. The brand's groundbreaking initiative aims to provide shoppers with a hassle-free experience while on the go, ensuring that buying quality innerwear is just a tap away.

The vending machines feature an intuitive interface, allowing customers to effortlessly select and purchase their perfect pair of innerwear. The products are conveniently packaged for easy travel, ensuring that busy travelers can fit their new purchases into their luggage without a hassle. In addition to the user-friendly setup, the machines integrate UPI payment options, making transactions quick and seamless.

Sulay Lavsi, Founder and CEO, Bummer shared, “At Bummer, we believe shopping for innerwear should be as effortless as grabbing a bottle of water. With our vending machines, we are making quality innerwear accessible for everyone on the go. Ahmedabad is just the beginning; we are looking to expand our footprint across India, transforming how people shop for their essentials.”

The vending machines will offer a curated selection of Bummer’s best-selling items, including boxers, trunks, and boyshorts, all made from ultra-soft, Lenzing-certified micro-modal fabric in the brand’s signature bold prints. These products combine luxury, comfort, and sustainability, offering customers a high-quality experience with every purchase.

The first Bummer vending machine has already been launched at Ahmedabad Airport, with future plans to expand to other major cities such as Mumbai, Delhi, and Bangalore in the coming months. The initiative allows Bummer to enhance its visibility in high-footfall travel hubs while offering a unique shopping experience to busy travelers.

Bummer, founded in 2020 by Sulay Lavsi, has rapidly grown into a brand that redefines innerwear by making it a fun and stylish category. Known for its ultra-soft, breathable, and eco-friendly products, Bummer continues to challenge traditional innerwear norms, offering products that make people feel good both inside and out.

Indica, the flagship hair color brand from CavinKare Pvt Ltd, is marking its entry into the crème hair color category with the launch of its new Indica Natural and Nourish Creme Hair Color. This innovative product features an advanced formula with Less Dye Chemicals, offering vibrant color, a satin-like shine, and a focus on hair health, all at a remarkable price of just Rs. 15.

To complement the launch, Indica has appointed renowned actress Trisha Krishnan as the brand ambassador, further enhancing the product’s appeal and making it more relatable to consumers.

The new hair color variant stands out with its unique blend of nourishing ingredients, including Onion oil, Argan oil, and Coconut oil, designed to revitalize and protect hair while providing rich, long-lasting color. With 100 percent grey coverage, the product is available in shades like Natural Black 1, Dark Brown 3, and Burgundy 3.16. Indica is committed to making quality hair care accessible to everyone, with the product available across both urban and rural retail outlets.

Rajat Nanda, Business Head – Personal Care, CavinKare said, “We are delighted to announce the launch of Indica Natural and Nourish Crème Hair Color, marking our foray into the crème hair color category. Indica has consistently positioned itself as a leader in innovation, introducing transformative products that enhance the consumer experience. As a brand committed to innovation and consumer well-being, we recognize the growing demand for sustainable beauty, which has enabled us to launch this groundbreaking product with a pioneering formula. This exemplifies our dedication to offering our consumers rich, long-lasting colors while prioritizing hair health like never before. Furthermore, we are proud to have associated with celebrated actress Trisha Krishnan, whose iconic presence perfectly embodies our message of accessible beauty. We aim to empower individuals to embrace their unique beauty with confidence and ease.”

Actor Trisha Krishnan said, “It feels like a homecoming for me as this is my second brand endorsement for CavinKare. I have always appreciated the various innovations that CavinKare has brought to market and thereby consumers across brands. Today, I am endorsing yet another path-breaking, innovative product from the house of CavinKare - Indica’s Natural and Nourish Creme Hair Color. Indica is a household name and has earned itself a strong reputation among Indian consumers. I am happy to be endorsing this product today. At a time when we have all become conscious and aware of the products that we use, Indica continues to guide us to embrace self-care without the worry of chemicals with its industry-first, Less Dye Chemicals formulation. The all-new Indica Natural and Nourish Creme represents a broader movement in beauty towards healthier, more mindful choices.”

Samarth Shrivastava, Founder, BelieveTrinity, said, “Indica Natural & Nourish Crème Hair Color  had genuine new news to share with consumers. Sahil Sambyal (Senior Brand Manager, Indica) gave us a very sharp & crisp brief on the consumer insight & product benefits. Our job was to bring the product benefit to life in the most truthful manner. The combination of Hanoz Mogrelia (Head of Creative) & Aman Khan (Creative Director), BelieveTrinity’s creative team; along with Joyna Mukherjee (Director) and Minto Singh (Classics Films) made sure that the work was brought to life in a stunning way. Trisha Krishnan is looking gorgeous; we are in love with this film.”

With this launch, Indica Natural & Nourish Crème Hair Color is poised to make waves in the hair care market, providing an unbeatable combination of nourishing ingredients, vibrant color, and affordable luxury.

Gurugram-based direct-to-consumer (D2C) FMCG startup Mitra has successfully raised Rs. 11 Crore ($1.3 Mn) in its Pre-Series A funding round, which was led by Bestvantage Investments and included participation from a strategic family office in Dubai.

The funding will support Mitra’s expansion plans, particularly by enhancing its newly established manufacturing facilities in Mathura and Gurugram. Additionally, the company aims to strengthen its supply chain, explore export opportunities in European markets, and engage in strategic government tenders, including those from NAFED and Bharat Aata.

Founded in 2022 by Abhishek Kaushik, Mitra specializes in producing essential consumer goods such as flour, pulses, rice, and spices at competitive prices. The company has built a distribution network that includes over 300 distributors and more than 15,000 retailers across 14 major locations in India.

Mitra is also looking to expand into Tier II and Tier III cities, targeting regions where access to affordable, high-quality products is still limited. In its inaugural year, the startup achieved sales of Rs. 14 Crore and is now aiming to increase that figure to over Rs. 35 Crore by the end of the current financial year, which would represent a year-on-year growth of 3.5 times.

Reflecting on the funding, Mitra’s founder and CEO, Abhishek Kaushik, stated, “We are now eyeing to increase the production capacity with new categories and international growth along with the domestic market. We are grateful to our investors for their confidence and support as we embark on this exciting growth trajectory.”

Mitra’s growth aligns with the thriving D2C market in India, which boasts over 190 million digital shoppers, making it the third-largest online shopping market globally. This funding round is part of a larger trend where D2C brands are raising capital to advance their expansion efforts.

Recent examples in the sector include agritech startup Two Brothers Organic Farms, which raised Rs. 58.25 Crore ($7 Mn) in June during a Series A funding round led by Zerodha’s investment arm, Rainmatter Capital, aimed at enhancing business growth in India and the US. Additionally, in August, D2C baby food brand Bebe Burp secured Rs. 8 Cr in Pre-Series A funding from Gruhas Collective Consumer Fund to broaden its footprint in the baby food market.

Svish, a prominent health and personal care brand, has unveiled the Isvish Delay Spray, a professionally validated solution aimed at helping individuals achieve longer-lasting satisfaction in their intimate relationships. This innovative product is part of Svish's mission to provide safe and accessible resources that encourage open dialogue around intimate wellness, a subject often considered taboo. By launching this product, the brand seeks to raise awareness about the importance of intimate well-being in India.

In a culture where personal matters are often overlooked, Svish is dedicated to fostering open conversations about intimate health. The development of Isvish Delay Spray is inspired by the widespread issue of premature intimacy, which affects nearly one in three men globally. When not addressed, this issue can negatively impact relationships, self-esteem, and emotional health, often due to cultural stigma. With a focus on a discreet and user-friendly design, Svish aims to improve the lives of its customers and advance the intimate wellness sector, which is set to grow significantly as societal attitudes shift.

Ishan Grover, Co-Founder, Svish shared, "Intimate well-being is essential to the overall quality of life, but many experience challenges in silence due to societal norms in India. At Svish, we prioritize solutions that enhance life’s quality. By addressing a common yet seldom discussed issue, the Isvish Delay Spray aspires to give people the freedom to embrace life with confidence and fulfillment.”

The Isvish Delay Spray offers a dependable, easy-to-use option for enhancing intimate confidence. Its dermatologist-tested formula ensures a comfortable experience, even for those with sensitive skin. Clinically validated, the spray provides extended control, promoting more satisfying and confident romantic encounters. The product has a subtle strawberry scent and comes in a portable 30ml bottle, making it discreet and convenient for users. A simple application of two to three sprays to the desired area ten to fifteen minutes prior to intimacy allows it to dry thoroughly, ensuring optimal comfort and satisfaction.

While conversations about intimate wellness are often avoided, Svish believes that dismantling these stigmas is essential for holistic well-being. Issues like premature intimacy can lead to emotional distress and strain in relationships if ignored. Through products like Isvish Delay Spray and additional initiatives, Svish is committed to shifting perceptions in India towards greater acceptance and understanding, ultimately fostering both mental and physical wellness.

Stove Kraft, a leading manufacturer of kitchen appliances in India, has announced the launch of its latest collection of cutting-edge kitchen solutions, featuring the Pigeon Black Diamond and Atmos Chimneys, as well as the Slender and Linea Hobs. This new range underscores the company's dedication to innovation, style, and functionality, offering unparalleled solutions tailored for modern Indian kitchens.

The Pigeon Black Diamond and Pigeon Atmos Chimneys are designed for superior kitchen performance, addressing common cooking challenges such as smoke, grease, and noise. The Pigeon Black Diamond Chimney incorporates advanced heat auto-clean technology for effortless maintenance. Its filterless system efficiently separates grease from the air while operating at a low noise level of 56 dB.

The Pigeon Atmos Chimney is tailored for larger kitchens and boasts an elegant T-shaped glass design. It shares the same high suction capacity of 1500 m³/h, featuring touch controls and energy-efficient lighting for a sleek and hassle-free cooking experience. Like the Black Diamond model, it maintains a low noise level of just 56 dB.

Stove Kraft's Xtreme DLX Chimney merges modern aesthetics with functionality. Its inclined design captures smoke and fumes more effectively by directing airflow toward the outlet, preventing smoke from lingering in the kitchen. This design not only enhances coverage for larger cooking surfaces but also adds a contemporary touch to kitchen interiors, simplifying access for cleaning.

In addition to chimneys, Stove Kraft's Slender and Linea Hob collections provide a blend of functionality and style to accommodate the diverse needs of Indian home cooks. The Pigeon Slender Hob features an 8mm toughened black glass top, an auto-ignition system, and high thermal efficiency, making it an ideal companion for quick and efficient cooking. 

For those seeking a more compact option, the Pigeon Linea Hob presents similar features with a 6mm toughened glass top and an auto-ignition system, ensuring both style and efficiency for smaller kitchens. Both hobs come with a five-year warranty on the glass, assuring durability and performance for homeowners.

Manu Nanda, Chief Marketing Officer, Stove Kraft elaborated, "Our approach has always been about creating very stylish, smart, affordable kitchen solutions that exceed our customers’ expectations. We have put in lots of consumer feedback and incorporated their suggestions in this new range. With our new chimneys and hobs, we are proud to offer innovations like gesture control and heat auto-clean technology in a price range that is accessible to Indian households. Our aim is to make sophisticated technology both practical and affordable, ensuring that we continue to lead the market in terms of quality, design, and value."

With this latest collection, Stove Kraft aims to elevate the Indian kitchen by setting new standards of elegance, functionality, and affordability. The advanced features, such as low-noise operation, high thermal efficiency, and gesture-based controls, are designed to provide a seamless and delightful cooking experience while ensuring quality and longevity.

HYPHEN, a leading skincare brand known for its blend of effective solutions, marked a new milestone at Nykaaland in Mumbai with the launch of its expanded Golden Hour Glow Range. The event, led by HYPHEN’s Co-founder and Chief Customer Officer Kriti Sanon and Co-founder and Chief Growth Officer Vaishali Gupta, saw the introduction of two new products, enhancing the brand’s signature line. In a night that blended beauty and entertainment, Kriti also hosted the first offline episode of HYPHEN’s Kurious-K podcast, featuring Dr. Aanchal Panth, dermatologist, alongside influencers Mridul Sharma and Aashi Adani. The evening also included a customer meet-and-greet, offering skincare enthusiasts an immersive experience.

Nykaaland, which brings the best of online beauty into an interactive physical realm, provided the ideal backdrop for HYPHEN’s product showcase. The Golden Hour Glow Range, designed to simplify skincare with a balance of nature and science, was officially unveiled, reinforcing HYPHEN’s commitment to customer-driven innovation.

The brand launched its Golden Hour Glow Serum at inception, and this expansion introduces the Golden Hour Glow Moisturizer and Golden Hour Glow Screen SPF 50 PA++++. The new moisturizer is a fragrance- and color-free gel cream designed to deliver an instant glow with the power of Triple Vitamin C, including Kakadu extract, 3-O-Ethyl Ascorbic Acid, and Tetrahexyldecyl Ascorbate (THD), for brighter, even-toned skin. Additional ingredients, such as Niacinamide and Carrot Seed Oil, control sebum production, support cell regeneration, and improve texture. Polyglutamic acid in the formula also helps retain moisture, giving the skin a lasting glow.

Meanwhile, the Golden Hour Glow Screen SPF 50 PA++++ is a lightweight sunscreen enriched with Kakadu, Mandarin, and Green Tea Extracts alongside Peptides and Ectoin. Offering protection against blue light and UVA/UVB rays, this sunscreen provides a radiant, sun-kissed finish, ideal for daily use.

Kriti Sanon, Co-founder & Chief Customer Officer, HYPHEN said, “I am thrilled to expand HYPHEN’s Golden Hour Glow Range! We launched our Golden Glow Hour Serum at the time of the brand’s launch, and it received massive love from our customers. With popular demand to expand the range further, our team formulated products that give the perfect balance of moisturization and sun protection alongside glowing skin. It gives me the perfect golden hour look, all while protecting my skin from sun damage. Likewise, hosting the first offline episode of our Kurious-K podcast was such a special experience as I met so many of our amazing customers and delved into meaningful conversations around skincare. It was the perfect opportunity to connect and celebrate our shared passion for healthy skin.”

The launch and live podcast at Nykaaland underscore HYPHEN’s commitment to enhancing skincare routines through accessible, science-backed products and customer interactions. The Golden Hour Glow range is now available for purchase on the HYPHEN website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

On this auspicious day of Dhanteras, Libas has announced the opening of its very first Exclusive Brand Outlet (EBO) in South India, located at the bustling Phoenix Market City in Bengaluru. This launch marks a significant milestone for the brand as it expands its presence in one of India’s most vibrant shopping regions.

Arun AB, Founder, Libas commented on the launch, “Bengaluru holds a special place in my heart, and Phoenix Market City is among the most popular shopping destinations in the country, making it the ideal location for this milestone. The choice of Bengaluru, known for its rich cultural heritage and fashion-forward consumers, underscores Libas's commitment to reaching customers in key urban centers."

The new outlet promises to offer a diverse range of stylish and high-quality ethnic wear that Libas is celebrated for. From elegant kurtas to contemporary fusion wear, the store aims to cater to the tastes and preferences of a varied clientele, ensuring that every visit offers something unique.

The founder also expressed gratitude to the Phoenix Team for their support during this endeavor, saying, “Thanks a lot to Phoenix Team for their support & guidance.” This collaboration has been instrumental in bringing the Libas vision to life in such a prime retail location.

Libas warmly invites everyone to visit the new store and discover the exceptional blend of style and quality that has become synonymous with the brand. With this launch, the company aims not only to enhance its footprint in South India but also to forge deeper connections with customers by providing an immersive shopping experience. Whether you are looking for festive attire or everyday wear, the new Libas outlet is poised to become a go-to destination for fashion enthusiasts in Bengaluru

Anaar, a direct-to-consumer (D2C) footwear brand, was launched by Tanushri Biyani in 2024, with a mission to blend sustainability and style. Specializing in handcrafted bridal sneakers, Anaar aims to provide essential support and cushioning for all-day comfort, allowing brides to look stunning while remaining comfortable during their special day.

Biyani emphasized the brand's innovative approach. He stated, “We are revolutionising wedding shoes with our exquisite designs and meticulous attention to detail. Our selection of wedding shoes allows you to embrace fashion without compromising the allure of your special day.” This philosophy is reflected in every pair of sneakers, designed not only to enhance bridal attire but also trevolutionizingo provide the practicality that modern brides seek.

Anaar has quickly captured the market’s attention, particularly for its popular product range. Among its highest-selling offerings are the Metallic Mella wedge sneakers, Euphoria wedge sneakers, Groove Signature wedge sneakers, Pop-Rock wedge sneakers, and Butterfly Plea wedge sneakers. Each design is meticulously crafted to ensure comfort while making a fashion statement.

What truly sets Anaar apart is its unique approach to bridal footwear. The brand’s sneakers are designed as slip-ons, moving away from the conventional laced styles typically found in bridal shoes. This innovation not only adds a contemporary twist but also enhances ease of wear. Additionally, each sneaker features intricate zari or zardozi work, drawing inspiration from the vibrant Rajasthani leheriya style, which further enriches their aesthetic appeal.

Anaar's commitment to sustainability and craftsmanship has resonated with consumers, leading to rapid growth and popularity. The brand is backed by notable investors, including Think9 Consumer and others, which underscores its potential in the competitive footwear market. With a focus on quality and style, Anaar is poised to redefine the bridal shoe experience, making comfort and elegance accessible for every bride on her special day.

Gurugram-based skincare brand 52 Sundaze, founded in 2024 by Tanisha Jain and Pranav Jain, is making waves in the beauty industry with its innovative product offerings. Operating as a bootstrapped venture since its inception, the brand has quickly gained a reputation for its unique formulations. Among its highest-selling products are the SPF 50 rosewater mist and the Clear Glow SPF mist, both of which stand out as the world’s first SPF 50 rosewater mists designed for application over makeup. This innovation reflects the brand's commitment to merging skincare and sun protection in a user-friendly manner.

As 52 Sundaze sets its sights on the fiscal year 2024-25, the company is poised for growth with plans to launch 10-12 new stock-keeping units (SKUs) in the coming months. The co-founders are excited about introducing several groundbreaking products that promise to enhance the brand's offerings. “Our philosophy is to redefine sun protection by creating products that people genuinely love to use,” they stated, emphasizing their dedication to consumer satisfaction.

The brand's mission extends beyond merely selling skincare products; it aims to make sun protection an enjoyable, effortless, and essential aspect of a healthy lifestyle throughout the year, not just during the summer months. “We focus on multifunctional products that blend SPF with skincare, ensuring our offerings are both practical and effective,” the co-founders added, highlighting their innovative approach.

Key business enablers play a crucial role in supporting 52 Sundaze's growth strategy. By utilizing platforms such as Shopify, Amazon, and Shiprocket, the brand is enhancing its online presence and streamlining its operations, allowing it to reach a broader audience. The integration of these e-commerce solutions helps 52 Sundaze improve its customer experience while optimizing logistics and fulfillment processes.

With its innovative products and a strong commitment to redefining sun care, 52 Sundaze is positioned to make a significant impact in the skincare market as it continues to grow and innovate in the coming years.

Jewelbox, India's premier lab-grown diamond jewelry brand, has officially launched its new store in Delhi, located at A 90 Central Market, Lajpat Nagar II, Veer Savarkar Marg, Ground Floor. This significant milestone reflects the brand's mission to make luxury fine jewelry both sustainable and accessible to a broader audience across India. The newly opened store showcases a dazzling collection of lab-grown diamond jewelry that blends innovation with ethical sourcing and timeless elegance. Jewelbox recently gained national acclaim after securing an All Shark Deal on the popular reality show Shark Tank India Season 3.

To celebrate the grand opening, Jewelbox is offering a festive promotion on Dhanteras, featuring a remarkable 30 percent discount on diamond purchases and waiving 100 percent of the making charges. This special offer provides customers with an excellent reason to indulge in sustainable luxury during the festive season.

Vidita Kochar Jain, Co-Founder, Jewelbox said, “We are excited to bring the Jewelbox experience to Delhi. These new stores mark an important milestone for us as we expand into a city known for its rich culture and appreciation for fine craftsmanship. We look forward to offering the people of Delhi our unique offering of sustainable luxury. At Jewelbox, our lab-grown diamond jewelry captures the beauty of nature in its purest form, using cutting-edge technology to create gems and jewelry that are both exquisite and environmentally responsible.”

The Delhi store will feature Jewelbox's complete range of products, from everyday wear to exquisite pieces for special occasions, with prices ranging from Rs. 5,000 to Rs. 5,00,000. Each piece is crafted with meticulous attention to detail and is certified by international gemological labs such as IGI and SGL, ensuring that customers receive the highest quality products.

The launch event will showcase Jewelbox's latest collections, allowing visitors to experience firsthand the brand's dedication to craftsmanship and sustainability. This opening marks the first of several planned expansions, with more store openings anticipated in the near future.

As Jewelbox continues to grow, it reinforces its commitment to providing ethically sourced, high-quality diamond jewelry, paving the way for a more sustainable future in the luxury market. 

Amorepacific, a pioneer in the Korean beauty industry, made a significant mark in India by hosting its inaugural K-beauty panel during the much-anticipated Nykaaland 2.0. The panel discussion, titled “Kracking the K-Beauty Kode with Amorepacific,” brought together brand experts, celebrity ambassadors, and beauty enthusiasts for an enlightening dialogue about the dynamic and vibrant world of K-beauty.

Moderated by the energetic Shibani Akhtar, the panel sparked engaging conversations that explored the unique attributes of K-beauty and its rising global influence. Brand ambassadors Wamiqa Gabbi of INNISFREE and Palak Tiwari of Etude shared personal anecdotes and insights, shedding light on how K-beauty has transformed their skincare routines and bolstered their confidence.

Wamiqa Gabbi, Brand Ambassador of INNISFREE shared, “It was an absolute delight sharing my K beauty journey at Nykaaland 2.0. I love how Korean beauty emphasizes skin health, sustainability, and natural ingredients and I couldn’t be happier to share my experience with the audience. The response to our panel discussion was incredible, and I’m thrilled to see India embracing the beauty of K-beauty.”

“The energy at ‘Kracking the K-beauty Kode with Amorepacific’ was electric! It's inspiring to witness the growing appreciation for K-beauty in India, and Amorepacific’s commitment to innovation always shines through," added Palak Tiwari, Brand Ambassador of Etude.

Shibani Akhtar, the moderator of the panel commented, "The K-beauty conversation has officially begun! The audience's enthusiasm and curiosity showcased the genuine connection between Indian beauty enthusiasts and the K-beauty rituals. Amorepacific’s brand ambassadors and beauty experts beautifully combined passion with expertise, sparking India’s love for K-beauty. I can’t wait to see how this movement unfolds.”

Paul Lee, Managing Director and Country Head of Amorepacific India expressed, “We would like to extend our heartfelt gratitude to Nykaaland for this fantastic opportunity. Partnering with Nykaaland enabled us to tap into a vast audience base to inspire and educate our consumers on the transformative power of K-beauty. Post our debut in 2023, the second edition in 2024 also proved quite fulfilling for our brands.”

Mini Sood Banerjee, Assistant Director & Head of Marketing of Amorepacific India added, “We’re thrilled with the overwhelming response to our panel discussion. Amorepacific constantly works to engage with beauty enthusiasts where they are most active, and through our first-panel discussion at Nykaaland, we aimed for the attendees to experience firsthand the efficacy and uniqueness of K-beauty. We look forward to continuing these meaningful conversations and inspiring beauty lovers in India.”

Over the course of three vibrant days, attendees enjoyed an exceptional showcase of Amorepacific’s iconic brands, including INNISFREE, Laneige, Etude, and Sulwhasoo. As Amorepacific continues to carve its niche in the Indian beauty landscape, the “Kracking the K-beauty Kode” panel adds to its mission of sharing the best of Korean beauty with the world. The event celebrated not only the artistry of K-beauty but also highlighted the importance of cultural exchange in the ever-evolving beauty industry.

Eco-conscious brand Ed-a-Mamma, founded by acclaimed actor and entrepreneur Alia Bhatt, has opened its inaugural standalone store at Mumbai’s Jio World Drive. Recognized for its commitment to sustainable kids’ and maternity wear, Ed-a-Mamma’s new store signifies a pivotal step forward in its journey to promote environmentally responsible products for families.

The launch event featured the second edition of “Spill the Beans,” an engaging conversation series led by Bhatt herself. The event brought together prominent mommy influencers and advocates of conscious parenting, who shared personal experiences and insights on mindful parenting, eco-conscious values, and fostering creativity in children’s development.

Alia Bhatt expressed, “Ed-a-Mamma’s first offline store marks a significant milestone for our brand and a dream come true for me! We began as a small, homegrown business, and with the partnership of Reliance Brands Limited, we’ve expanded our offerings to include clothing, books, and toys—all available in our store. I’m excited for everyone to come and immerse themselves in the world of Ed-a-Mamma. The store launch was also the perfect opportunity to unveil the second edition of ‘Spill the Beans’, celebrating the power of community and shared values. I truly believe that by working together, we can inspire our children to embrace sustainability and creativity, ensuring a brighter future for all."

Located on the second floor, the new store features a nature-inspired design that highlights Ed-a-Mamma’s commitment to sustainability. The store presents a diverse array of products, including maternity and nursing wear, as well as kids’ apparel for ages 0-14, with prices starting at Rs. 799. Each garment is crafted from natural fibers, features eco-friendly buttons and trims, and includes a seed ball to encourage children and families to engage with nature by planting trees.

Expanding beyond apparel, Ed-a-Mamma’s new range also includes eco-friendly toys, bedding, and accessories. The collection offers linen dolls, upcycled plushies, bags, and handcrafted hair accessories, all created with the brand’s eco-conscious ethos. Wooden toys will soon be added to the lineup, providing non-toxic, natural options for conscious parents.

The entire toy collection and accessories will soon be available on Ed-a-Mamma’s website, further connecting families with the brand’s values and dedication to a sustainable lifestyle. Through this store, Ed-a-Mamma continues to foster a greener, more creative future, aiming to inspire children and families to embrace environmental responsibility.