Retail India News: Marking 13 Years, Pepperfry Introduces COD and Launches Anniversary Giveaways

Jaipur, India – Nanagram Fine Jewels, a name renowned for its legacy and innovation in luxury jewelry, has inaugurated its flagship store on MI Road, Jaipur. This significant milestone adds to the brand’s legacy, which spans over seven decades, blending heritage craftsmanship with contemporary design.

Founded by Shree Nanagram Jain, the brand's journey began in the bustling marketplaces of New Delhi and Jaipur and expanded globally to locations such as Rangoon and Rawalpindi. Over generations, Nanagram Fine Jewels has solidified its reputation for creating exquisite jewelry featuring natural diamonds, rare emeralds, and colored gemstones.

The newly opened flagship store on MI Road has been designed to embody the brand’s ethos of elegance and grandeur, offering an immersive experience into the world of fine jewelry. Among the highlights of the store’s unveiling was the presentation of an exceptionally rare emerald sourced from the historic Ural mines. This extraordinary gemstone, with its octahedral faces intact, was dedicated by Shri Subhash Jain, patriarch of Nanagram Fine Jewels, to Maharaja Jai Singh II, the founder of Jaipur, as a tribute to the city's rich cultural heritage.

Nanagram Fine Jewels has also established a strong international presence through its export brand, Unialmaz, with operations in markets like Dubai, Mumbai, and Delhi, catering to a discerning global clientele.

“This flagship store represents our commitment to blending heritage with modernity. It is a space where tradition meets innovation, offering an unparalleled experience to our valued patrons,” said Bharat Jain, Director, Nanagram Fine Jewels.

“With this new milestone, we aim to honor the legacy of our forebears while paving the way for the future. We are proud to bring the finest jewels to our customers and continue our family’s dedication to excellence,” added Dhawal Jain, Director, Nanagram Fine Jewels.

The launch event, attended by luminaries from the business, fashion, and art communities, showcased exclusive collections and celebrated the artistry that defines Nanagram Fine Jewels.

KisaanSay, an agritech startup founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, has raised $2 million (approximately Rs 17 crore) in a pre-seed funding round. The investment, announced on Thursday, was led by Jungle Ventures through its First Cheque@Jungle platform, which supports second-time founders and seasoned operators at the early stages of their ventures.

The funding round also saw participation from senior leaders in the food industry, highlighting confidence in KisaanSay’s vision and potential.

The company stated that the funds will be used to strengthen its marketing efforts, build a world-class team, and scale operations. KisaanSay aims to expand its product portfolio and distribution network, reinforcing its mission to bridge the gap between farmers and consumers.

KisaanSay collaborates with farmer collectives in natural farming clusters across mountain valleys, forests, tribal areas, and drylands. Its unique approach ensures that each product is grown, minimally processed, and packaged at its origin.

Currently, the company offers over 80 products across 12 categories, operating on a co-brand and co-profit partnership model with 20 farmer collectives that represent more than 50,000 farmers.

KisaanSay has established a robust omnichannel distribution network that includes leading e-commerce platforms, its direct-to-consumer channel, and retail stores in Delhi NCR.

The company’s innovative approach and commitment to empowering farmers position it as a significant player in the agritech sector, with this funding serving as a catalyst for its continued growth and impact.

MorningWale, a key player in India’s organic food retail sector, has introduced its latest product line, *Flavours of Kashmir*. This collection features organic ingredients sourced directly from the Kashmir Valley, aligning with the brand’s focus on delivering natural and health-conscious products to consumers across India.  

The *Flavours of Kashmir* range includes premium items selected to retain the traditional flavors and nutritional benefits of the region. Key products in this collection are saffron, Kashmiri garlic, walnuts, almonds, Kashmiri mirch (whole and powdered), Ruma Dal, and Kahwa tea. These products not only highlight Kashmir’s culinary heritage but also offer various health benefits.  

Notable items in the range include Saffron with the Flower, recognized for its mood-enhancing and antioxidant qualities, and Ruma Dal, a protein-rich lentil known to support digestion and energy. Kashmiri Mirch adds mild heat and vibrant color to dishes while providing Vitamin C and boosting immunity. Walnuts and almonds are rich in healthy fats and antioxidants, supporting brain, heart, and skin health. Additionally, Kashmiri Garlic is valued for its bold flavor and health-promoting properties, and Kahwa tea offers digestive and calming benefits.  

Nidha Patel, Founder of MorningWale, stated, ”I believe that our new 'Flavours of Kashmir' range is a significant step in our aim to introduce real, healthy products into people's lives. By introducing these products, we are not only celebrating the rich culinary heritage of Kashmir but also ensuring that families across India have access to the finest organic ingredients directly from their source.” 

She further added, “We hope that 'Flavours of Kashmir' encourages people to enjoy traditional, healthy ingredients that help nourish both the body and the soul, while also keeping the rich culture of the region alive.”

Beyond offering authentic regional flavors, MorningWale’s new product line supports sustainable farming practices in Kashmir. This initiative strengthens the brand’s mission to provide consumers with organic products while fostering healthier lifestyles and supporting local farmers.

Foodtech startup Fambo has raised Rs 21 crore in a Pre-Series funding round to expand its retail operations across India. The funding round was led by EV2 Ventures, with additional investments from Rajesh Sawhney and several Ultra High Net Worth Individuals (UHNIs), according to a company statement.

Founded in March 2022, Fambo operates an AI-enabled platform that directly connects farmers with restaurants, hotels, and cloud kitchens, ensuring fresh produce supply, minimizing waste, and maintaining quality standards. The company also manages a micro-processing centre that provides semi-processed food products to help food service businesses reduce costs, maintain consistency, and streamline operations.

Fambo plans to utilize the funds to scale its operations across India, establish an export vertical, invest in technology, and expand its network of partner farms. Currently, Fambo serves over 500 restaurants and cloud kitchens. In the calendar year 2024, Fambo generated a revenue of Rs 18 crore.

Akshay Tripathi, Co-Founder and CEO of Fambo stated, "We approached the foodservice industry from the lens of the supply chain, eliminating waste at every step and transforming inefficiencies into value for customers and farmers."

The funding is expected to support Fambo's growth in India’s competitive retail and food service sectors.

Jaypore, the artisanal lifestyle brand under Aditya Birla Fashion and Retail Limited, has collaborated with Shobitam, a direct-to-consumer (D2C) ethnic fashion brand. This partnership will integrate Shobitam’s products—including the ‘Shobitam Vidya Balan’ collections and handwoven pure silk sarees—into Jaypore’s retail stores and e-commerce platform. This move aligns with Jaypore's strategy to strengthen its retail presence in India by offering customers access to high-quality artisanal products.

Jaypore has consistently focused on preserving and promoting India’s artisanal heritage. The partnership with Shobitam introduces a range of handcrafted sarees into Jaypore’s physical stores, marking a significant step in expanding its product portfolio to meet customer demand for authentic and traditional designs.

Sooraj Bhat, Chief Executive Officer, Ethnic Business, Aditya Birla Fashion and Retail Limited said, “This partnership with Shobitam is yet another step towards elevating the narrative of India’s artisanal legacy on a global stage. At Jaypore, we are deeply committed to celebrating and preserving the timeless traditions of India’s crafts. By combining Shobitam’s exceptional craftsmanship with our dedication to authenticity, we are not just offering a product, but an experience that connects our customers to the heart of India’s heritage. This partnership is a testament to our unwavering vision of bringing the finest handcrafted creations to the world.”

Aparna Thyagarajan, Chief Product Officer and Co-Founder of Shobitam added, “Taking the Shobitam experience offline is a significant milestone for us, and our partnership with Jaypore marks an exciting new chapter. Jaypore’s unwavering commitment to celebrating India’s indigenous art forms and its artisans aligns seamlessly with our mission and our shared passion for preserving and promoting India’s textile heritage. We’re thrilled to partner with Jaypore, renowned for offering exceptional value to its customers across India and globally.”

Radhika Chhabra, Creative Head, Jaypore stated, “At Jaypore, our mission has always been to showcase India’s artisanal brilliance through creations that resonate with authenticity and heritage. This partnership with Shobitam is a celebration of India’s timeless craftsmanship, bringing their exquisite weaves to our customers. Together, we are not only presenting masterpieces but also fostering a deeper connection with the rich cultural tapestry of India, ensuring it continues to inspire generations to come.”

Jaypore will feature Shobitam’s collections through a ‘Store-in-Store’ model, highlighting various crafts such as hand block prints, hand painting, hand weaving, Jamdani, Kanjivaram, Madhubani, Maheshwari, Shibori, and detailed embroidery. These sarees represent diverse weaving traditions from across India, reflecting the cultural richness of their regions of origin.

In the initial phase, Shobitam sarees will be available at Jaypore’s flagship stores in HSR Bangalore, Jubilee Hills Hyderabad, and Khan Market Delhi, in addition to its online platform, jaypore.com. Jaypore plans to extend Shobitam’s collections to more retail outlets in India over the coming months, reinforcing its commitment to promoting artisanal craftsmanship and expanding its reach in the retail market.

KisaanSay, India’s first cross-category direct-from-origin food brand, has raised $2 million in a pre-seed funding round led by Jungle Ventures through its platform First Cheque@Jungle. This initiative supports second-time founders and seasoned operators at the idea, pre-seed, and seed stages. The funding round also saw participation from prominent leaders in the food industry.

Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay aims to bridge the gap between farmers and consumers by placing provenance at the core of its operations. Partnering with farmer collectives in natural farming clusters across mountain valleys, forests, tribal areas, and drylands, the brand ensures its products are grown, minimally processed, and packaged at their origin. This model not only guarantees healthier, tastier food for consumers but also secures better incomes and sustainable livelihoods for farmers.

“I am super excited to welcome Jungle to the KisaanSay family. From the time we signed the term sheet to the time this transaction was consummated, Amit and RIshab have been extremely helpful in helping us navigate the journey and now that they are formally in, we are doubly delighted to have them on board. Vaishali, Manoj, and I are very positive about the intent and expertise of Team Jungle to steer us through our Idea to IPO journey. Jungle's commitment to ESG and global expertise in tech and consumer space is the perfect investor fit for us,” remarked Nitin Puri, Co-Founder, KisaanSay.

KisaanSay currently offers a portfolio of over 80 products across 12 categories, operating through an omnichannel distribution network that includes leading e-commerce platforms, a direct-to-consumer channel, and retail stores in Delhi NCR. The brand collaborates with 20 farmer collectives representing over 50,000 farmers through a co-brand and co-profit partnership model.

The funds will be directed toward strengthening KisaanSay’s marketing efforts, building a world-class team, and scaling its operations. Key focuses include expanding the product portfolio and increasing distribution reach to ensure every consumer in India has access to high-quality food while empowering farmers with fair market opportunities.

Rishab Malik, Partner, Seed investments added, “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. India also lacks a provenance-based consumer brand that brings authentic, pure, and high-quality products from different regions where these products are best grown. What stood out to us was the team’s ability to align purpose with scale, building a model that delivers value to both sides of the ecosystem.”

The funding comes at a transformative time for India’s food industry, driven by consumer demand for premium, natural, and authentic products with functional benefits. Simultaneously, the rise of Farmer Producer Organisations (FPOs), supported by government initiatives and logistics advancements, has created unique opportunities for innovation in sourcing and consumption.

KisaanSay is uniquely positioned to leverage these trends by building a scalable farm-to-fork model that reshapes the food industry while fostering equitable opportunities for farming communities. This funding marks a significant milestone in the brand’s journey, paving the way for product innovation, expanded distribution, and sustainable growth.

The kitchen is the soul of every Indian home, a space where cherished recipes and age-old traditions come alive. From golden-brown dosas to aromatic curries, each dish carries a story of generations. Recognizing this deep connection, Tramontina, a globally acclaimed cookware brand, brings its thoughtfully designed products to Indian homes, seamlessly blending tradition with innovation.

Tramontina’s journey into the Indian market was not an overnight decision. The brand dedicated years to researching and understanding the intricacies of Indian cooking styles. This meticulous approach has resulted in a cookware range that combines advanced technology with a profound respect for India’s culinary heritage.

The offerings include standout products like the Fusão Tri-Ply Ceramic Coated Dosa Tawa, designed for even heat distribution to craft perfect dosas, and the Titanex Pre-Seasoned Cast Iron Paniyarram Pan, which upholds traditional cooking methods with a modern twist. Loved by both home cooks and professional chefs, Tramontina cookware is celebrated for its durability, ergonomic design, and exceptional performance.

“At Tramontina, we believe in creating tools that not only enhance the cooking experience but also honor the traditions and stories that make every meal special,” shared a representative from the brand. “Our Indian collection is a tribute to the country’s rich culinary heritage, crafted with precision and care.”

This Republic Day, Tramontina invites Indian households to elevate their cooking experience with a special 20 percent discount on its cookware range. It’s an opportunity to bring home products that not only celebrate tradition but also inspire culinary creativity.

With a commitment to preserving India’s culinary essence while offering modern functionality, Tramontina is set to become a trusted companion in kitchens across the country.

Soch Apparels, a renowed occasion wear brand, has expanded its retail presence in Bengaluru with the launch of a new store in Electronic City. This new store, spanning 1200 sq. ft., is located within the recently inaugurated M5 Ecity Mall, a prominent shopping destination in the area.

The opening of this store marks a significant milestone for the brand as it strengthens its presence in Bengaluru, a city known for its fashion-conscious consumers. 

“The opening of our new store in Bengaluru brings Soch’s signature blend of elegance and style to fashion-forward women in the city, Almost 20 years since our first store in Koramangala, we are grateful for the support of Bengaluru’s style-conscious women and strive to provide an exceptional shopping experience,” shared Vinay Chatlani, Co-founder and CEO, Soch Apparels Pvt. Ltd.

The new outlet offers the complete range of Soch’s collection, which includes sarees, churidar sets, dresses, kurtas, lehengas, and fusion wear. This diverse selection caters to a wide array of occasions, from traditional celebrations to contemporary events, ensuring that women have access to elegant and stylish attire.

Since its inception in 2005, Soch has become a prominent name in the fashion industry, with its first store located in Koramangala, Bengaluru. Today, the brand operates over 175 exclusive stores across 70 cities in India, employing a multi-channel retail strategy that includes standalone stores, shop-in-shop formats, and online platforms such as Amazon, Myntra, and Ajio.

In addition to its success in India, Soch Apparels made its international debut in May 2024 with the opening of its first store in Brampton, Canada. The brand is also planning further international expansion, with upcoming launches in the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK. This international growth marks an exciting new chapter for Soch as it continues to bring its unique blend of elegance and style to women worldwide.

India’s leading conscious kidswear brand, Ed-a-Mamma, founded by actor Alia Bhatt, is gearing up to launch a vibrant range of sustainable toys and accessories for children. This new venture highlights the brand's dedication to eco-friendly, imaginative products that foster creativity and responsibility among young minds.

The collection introduces an exciting variety of offerings, including plush toys, dolls, stylish sling bags, and fun hair accessories. True to Ed-a-Mamma’s ethos, each product is thoughtfully designed to promote sustainability and encourage curiosity through storytelling, all while remaining gentle on the planet.

Alia Bhatt commented, “At Ed-a-Mamma, our journey has always been about creating a universe where creativity, sustainability, and storytelling come together. As a homegrown brand, we’ve built a strong foundation in kids wear, and now we’re excited to expand that world with our new collection of toys, bags, and accessories. Each new offering is designed to inspire young minds, spark their imagination, and nurture a sense of responsibility towards the planet. We can’t wait to see how these new additions continue to inspire our mini planeteers.”

The collection emphasizes the use of eco-friendly materials and sustainable packaging, showcasing the brand’s commitment to reducing its environmental footprint. Collaborating with the NGO Kalaa Sakhi, Ed-a-Mamma has incorporated handcrafted hair accessories made by underprivileged women. The sling bags feature kauna grass, while the plush toys and dolls are crafted from upcycled fabric and recycled PET bottle filling, reinforcing the brand's focus on circularity and conscious consumerism.

Priced between Rs. 799 and Rs. 3,999, the collection offers a range of affordable, eco-conscious gifts for children. 

With this launch, Ed-a-Mamma continues to lead the way in sustainable products for children, going beyond apparel to offer a holistic range that combines style, play, and conscious consumerism. The brand’s commitment to innovation and circularity reinforces its position as a trailblazer in the kids’ fashion and lifestyle space, empowering parents to make mindful choices without compromising on quality or fun.

Direct-to-consumer (D2C) fashion and lifestyle brand Bewakoof has launched its first-ever store in Pune at Amanora Mall. Known for its trendy and affordable fashion essentials, the new outlet offers a wide selection of t-shirts, casual wear, and accessories, catering to diverse tastes and age groups.

“We are happy to welcome Bewakoof to Amanora Mall as its very first store in Pune. This collaboration reflects our commitment to supporting fast-growing D2C brands and offering our customers a curated shopping experience,” shared Surjit Singh Rajpurohit, CEO of Amanora Mall. 

Since its establishment in 2012 by IIT alumni Prabhakaran Singh and Siddharth Munot, Bewakoof has become a prominent player in the online fashion space. Known for its quirky, relatable designs and customer-centric approach, the brand has garnered immense popularity among millennials and Gen Z shoppers. With this move to physical retail, Bewakoof aims to provide a tactile shopping experience while reaching a broader customer base.

Amanora Mall has emerged as a hub for retail innovation, housing several D2C brands that include NewMe, Odette, Mokobara, Bonkers Corner, Snitch, Tokyo Talkies, and Highlander. The inclusion of Bewakoof further strengthens the mall’s reputation as a preferred shopping destination for urban consumers.

By stepping into the offline retail segment, Bewakoof seeks to create a blend of digital and physical shopping experiences. The Pune store serves as a testament to the brand’s evolving business strategy, which focuses on meeting the growing demand for experiential shopping.

The launch marks an important chapter in Bewakoof’s growth story as it strives to solidify its presence across India, delivering style, comfort, and affordability under one roof.

CAVA, the chic and versatile athleisure brand, has unveiled its first-ever proprietary fabric and technology blend, ADPT. This innovative mix of nylon and spandex is designed to provide unmatched comfort, stretch, and moisture absorption, making it ideal for all-day wear. Available in over 50 styles and colors, ADPT combines style with functionality to cater to the demands of the modern active lifestyle.

Shreya Mittal, Co-founder, CAVA said, “At the heart of CAVA, ADPT is more than just a fabric. It is our commitment to comfort, durability, and style. We always wanted to make athleisure pieces to fit the urban lifestyle and ADPT is the backbone of our CAVA garments. It is sweat-wicking, quick drying, and always fresh, made to handle your busiest days.”

ADPT offers buttery smooth, breathable, and soft pieces that feel like a second skin. Designed to suit various activities, whether lounging or staying active, the fabric’s moisture-wicking technology prevents irritation and chafing, enhancing comfort and confidence. The collection features a wide range of athleisure staples, including leggings, jackets, sports bras, skorts, tops, and pants.

Founded in 2020 during the pandemic by sisters Ria and Shreya Mittal, CAVA was born out of a vision to cater to young adults aged 15-30 seeking stylish and functional activewear. Leveraging the expertise and resources of their family’s 25-year-old garment export business, the brand ensures premium quality and access to world-class production facilities.

CAVA places sustainability at the forefront of its mission, striving to minimize environmental impact and carbon footprint while delivering high-quality, stylish, and durable athleisure wear. ADPT represents the brand's dedication to innovation and its commitment to meeting the demands of an active, urban lifestyle.

Premium baby bath and skincare brand CITTA has introduced a groundbreaking baby care range enriched with humus extract. This Pune-based brand, inspired by the healing benefits of nature, has unveiled two innovative products—Protecting Body Lotion and Protecting Sunscreen—that aim to restore the skin’s microbiome, boost skin immunity, and enhance overall skin health.

The cornerstone of CITTA’s new ‘Protection Range’ is humus extract, a unique ingredient derived from Finnish nature. This extract replicates the benefits of natural soil exposure that children often experience while playing outdoors. Scientific studies have shown that exposure to diverse microorganisms in soil can strengthen immunity and improve health, and CITTA has harnessed these benefits in a safe and convenient form.

Drawing inspiration from the age-old Indian tradition of children playing in the mud to build their immunity, CITTA merges this cultural wisdom with modern science.

“The motivation to come up with CITTA’s first-of-its-kind Protection Range with humus extract stemmed from a deep desire to offer the little ones the best of nature and science. We wanted to formulate a product range that not only nourishes and protects their delicate skin but also stimulates their skin immunity. Inspired by the age-old tradition of children playing in the mud and the proven benefits of natural soil exposure, we, at CITTA, saw an opportunity to bring those benefits into a modern, safe, and effective skincare solution. CITTA’s Protection Range is a fusion of tradition, innovation, and scientific research, crafted with the well-being of our little ones in mind,” Akanksha Sharma, CEO & Co-Founder, CITTA. 

The Protecting Body Lotion and Protecting Sunscreen are formulated to address the unique needs of a baby’s delicate skin. Protecting Body Lotion helps reduce water loss, calms irritation, and promotes healing from minor sunburns and inflammation. 

Protecting Sunscreen (SPF 70 PA++++) is designed to reduce sunburn risks while nourishing and fortifying the skin’s natural microbiome.

CITTA’s ‘Protection Range’ is free from harmful ingredients such as parabens, sulfates, and toxic elements, making it a safe choice for babies’ delicate skin.

With this launch, CITTA combines tradition, innovation, and scientific expertise to bring nature’s best to modern baby care. As Akanksha Sharma aptly states, this new range is crafted with the well-being of little ones in mind, delivering not only protection but also nourishment and resilience for delicate skin.

Foxtale, one of the renowned D2C skincare brands revolutionizing the Indian beauty market, has raised $30 million (approximately Rs. 250 crores) in its Series C funding round. This milestone saw participation from Japanese multinational KOSÉ Corporation, alongside existing investors Panthera Growth Partners, Z47, and Kae Capital, underscoring strong investor confidence in Foxtale’s vision of delivering science-backed, consumer-first skincare solutions tailored to Indian skin.

The collaboration with KOSÉ Corporation marks a significant step, combining Foxtale's expertise in direct-to-consumer strategies with KOSÉ’s global market leadership. Together, the partnership seeks to redefine beauty standards in India, blending modern R&D capabilities and a deep understanding of Indian skin with innovative approaches to product development and consumer engagement.

Romita Mazumdar, Founder, Foxtale shared, “We are grateful for the continued support from our investors, which reflects their confidence in our mission to redefine skincare for the Indian consumer. This funding by KOSÉ Corporation will enable us to scale faster, innovate deeper, and bring effective and accessible skincare to even more people across India. Beyond growth, this partnership also marks a step towards fostering stronger global relations, blending international expertise with local insights. It’s about building a brand that genuinely resonates with our customers and creates a lasting impact in their skincare journeys.”

Kazutoshi Kobayashi, President & CEO, KOSÉ Corporation stated, “We are very happy to have concluded a capital and strategic partnership with fast-growing Foxtale in the premium mass skincare market on the occasion of the 10th anniversary of our entry into the Indian market. Under the leadership of the highly motivated and ambitious Founder and CEO, Ms. Romita Mazumdar, Foxtale’s rapid growth is driven by product development that places importance on dialogue with customers, cutting-edge digital marketing, and strong sales capabilities that are closely aligned with business partners. These are all very attractive factors for us as we move forward in taking on the Indian market. In addition, both companies share many commonalities, such as a consistently thorough customer-centric orientation and a willingness to invest in human resources, giving us confidence that we can take on new challenges together by combining the strengths of both companies toward a shared vision. Through this partnership, we will take a major step forward into the next decade as we aim to establish a greater presence in the Indian market and expand our business.”

Foxtale has achieved 150 percent growth in FY25, doubling its revenue from the previous year, with its D2C website channel contributing 50 percent of revenue and maintaining a strong repeat rate of 50 percent. Operating with just 20 SKUs, the brand has consistently delivered high-performing products across various skincare subcategories.

The newly raised funds will support Foxtale’s plans to expand its footprint in existing markets, enhance its R&D efforts for innovative skincare formulations, and achieve profitability by the next fiscal year.

This partnership sets the stage for Foxtale to elevate self-care experiences, create high-quality skincare solutions, and redefine efficacy standards in India’s fast-growing billion-dollar beauty market.

P N Gadgil & Sons (PNGS), one of India’s most renowned jewelry brands, has launched its exclusive Men’s Collection, a striking range of jewelry designed specifically for the modern man. This collection, combining bold designs with exceptional craftsmanship, redefines the way men express themselves through jewelry, offering a unique fusion of traditional elements and contemporary elegance.

The PNGS Men’s Collection includes a diverse selection of meticulously crafted pieces, such as gold necklaces, bracelets, rings, and kadas. Designed for various occasions, from festive celebrations to formal events, each piece reflects a harmonious blend of timeless aesthetics and modern appeal.

Among the standout designs in the collection are leather gold bracelets, intricately detailed kadas, and innovative gold chains, offering something for every style and preference. Whether making a bold statement or adding a subtle touch of elegance, the collection is tailored for men who value fine craftsmanship and individuality.

To celebrate the launch, PNGS is offering up to 25 percent off the making charges on men’s gold jewelry, making quality craftsmanship more accessible while continuing the brand’s tradition of affordability and excellence.

Aditya Modak, CFO and COO, P N Gadgil & Sons said, “This collection is a tribute to today’s men who seamlessly blend tradition with modernity. Each design captures the essence of individuality and style, making it perfect for those who want jewelry that speaks to their personality. We are excited to present this line, which redefines men’s jewelry in India.”

With a turnover of Rs. 8,500 crore in 2024 and a projected growth of 12 percent by 2025, PNGS remains a trusted leader in the jewelry industry. The brand’s commitment to transparency and quality, supported by cutting-edge technology such as the Karatmeter, ensures ongoing customer trust.

The Men’s Collection is now available at all PNGS showrooms and on the official PNGS website. Explore the collection to find jewelry that adds sophistication to every moment.

Men’s personal care brand Narh has secured seed funding from Sandeep Ahuja, a prominent figure in the Beauty and Personal Care (BPC) sector. Ahuja, former Managing Director and Group CEO of VLCC Health Care Ltd., brings over 25 years of expertise in FMCG, wellness, and retail services across 12 countries in Asia and East Africa.

This funding is poised to enhance Narh’s sales teams, boosting distribution and growth throughout India. While expanding offline is a significant step for the brand, a key aspect of this investment will also be to bolster Narh’s online presence, aiming to scale e-commerce sales.

“These are exciting times for the male grooming market in India. Narh’s rise aligns perfectly with the evolving landscape of men’s grooming in the country, where personal care is no longer a niche but a mainstream priority. As modern consumers seek innovative, high-quality products, Narh’s focus on clean, high-quality ingredients and efficacious formulations positions it as a leader-in-the-making in shaping the future of this thriving market,” shared Sandeep Ahuja, Managing Director & Group CEO, VLCC Health Care Ltd.

“This partnership isn’t just about funding – it’s about fuelling a shared dream to redefine men’s personal care, crafting products that resonate with authenticity, innovation, and excellence,” added Ayush Hans Mehra.

For Narh, the investment comes at a strategic juncture, offering an opportunity to capitalize on the expanding men’s personal care market.

Originally launched as a beard care brand in Australia in 2016, Narh expanded to India, evolving into a complete personal care brand for men with a fresh, authentic identity. The company redefined its vision to honor Indian heritage by prioritizing natural ingredients across its product range.

Narh has been recognized as Startup of the Year at the Middle East Retail Forum in Dubai and has exceeded its goals in organic e-commerce sales. The brand offers a diverse portfolio, including body care, hair care, and skincare products, with a unique proposition centered on premium natural ingredients. Narh focuses on combining natural ingredients with modern technology and chemistry, ensuring compatibility with skin and hair biology.

Clinikally, one of India’s leading e-pharmacy and digital dermatology platforms for skincare and haircare, has broadened its horizons by launching a dedicated Nutrition category. This new segment focuses on delivering high-quality nutritional supplements designed to support overall health and wellness, aligning with the brand's mission to provide holistic solutions for its customers.

Recognizing the crucial link between nutrition and skin and hair health, Clinikally’s latest offering underscores the importance of essential vitamins, minerals, and nutrients in promoting cellular repair, hydration, and growth. By addressing both external skincare needs and internal nutritional requirements, the brand aims to enhance the overall well-being of its consumers.

Arjun Soin, Founder, Clinikally said, “The Nutrition category complements our existing dermatologist-backed skincare and haircare products by addressing internal factors that influence skin, hair, and overall health. This alignment ensures that users receive a 360-degree approach to wellness, combining topical treatments with nutritional support.”

The newly launched Nutrition category features a curated selection of supplements tailored to complement skincare and haircare routines. These products are designed to improve skin and hair health, enhance immunity, and tackle specific health concerns, offering a comprehensive approach to wellness.

Clinikally's range includes supplements for skin, hair, and overall health, as well as targeted solutions for joints, protein needs, mental wellness, and more. Featuring trusted brands like Nutrova and Wellbeing Nutrition, the category caters to skincare enthusiasts, health-conscious individuals, and those looking to address specific concerns such as hair growth or skin vitality.

The brand’s offerings related to nutrition focus on individuals who seek to enhance their health through nutritional support. It caters to skincare enthusiasts, health-conscious individuals, and those looking to address specific concerns like hair growth or skin health.

With this expansion, Clinikally reinforces its commitment to holistic health and dermatologically approved solutions, empowering users to achieve their wellness goals effectively by integrating nutritional supplements with its existing skincare offerings.

John Jacobs, a leading eyewear brand renowned for its stylish and contemporary designs, has announced the promotion of Sumit Chawla to the position of Assistant Vice President of Marketing. Previously serving as the General Manager of Marketing, Sumit has been a driving force behind the brand’s rapid growth and strong market positioning.

During his tenure as General Manager, Sumit played a pivotal role in shaping the company’s marketing strategies and fostering its competitive edge in the eyewear industry. His innovative approach to branding and customer engagement has been instrumental in reinforcing John Jacobs' reputation as a trusted and trendsetting eyewear brand.

With over a decade of experience in marketing and brand management, Sumit brings a wealth of expertise to his new role. Before joining John Jacobs, he held key positions at Aditya Birla Fashion and Retail Ltd. and DA Milano Leathers, where he significantly contributed to the success of their marketing and retail strategies. His deep understanding of market dynamics and consumer behavior has consistently translated into impactful campaigns and sustained business growth.

Commenting on the promotion, a representative from John Jacobs stated, “Sumit Chawla’s contributions to our brand have been remarkable. His strategic vision and innovative thinking have not only driven our growth but have also helped us connect meaningfully with our customers. We are excited to see him lead our marketing initiatives in his new role.”

This promotion underscores John Jacobs’ commitment to fostering talent within the organization and reflects its focus on driving innovation in the eyewear sector. As Sumit steps into his expanded role, the brand is poised for even greater achievements, building on its strong foundation in design, quality, and customer-centric marketing strategies.

Pioneering homegrown fashion-tech brand Virgio has announced its foray into offline retail with the launch of its first-ever physical store in Bengaluru. The flagship outlet is strategically located at the newly inaugurated M5 ECity Mall, in Electronic City Phase II, South Bengaluru, catering to the vibrant community of fashion-conscious consumers in the tech hub.

Virgio, established in 2022, has gained recognition for its sustainable and stylish women’s clothing and accessories. The new store is a testament to the brand’s commitment to bringing sustainability and innovation to the forefront of fashion. This move marks a significant milestone in Virgio’s growth journey, further solidifying its position as a brand that values eco-consciousness and customer-centricity.

“We are thrilled to introduce the first-ever sustainable store in India to our community. Our customers will have the chance to explore our collections in person, discover how our garments are made, and leave with a deeper understanding of how fashion can be both beautiful and planet-friendly,” shared Amar Nagaram, Co-Founder, Virgio. 

The store features Virgio’s full range of sustainable apparel, including everyday essentials, statement pieces, and exclusive limited-edition designs. It is designed to provide customers with a unique shopping experience that aligns with the brand’s eco-conscious ethos.

“We are committed to prioritizing customer privacy while providing a seamless checkout experience. To respect and safeguard your privacy, we do not request any contact details from our customers,” added Nagaram.

The launch of this physical store is just the beginning of Virgio’s ambitious expansion plans. As part of its 2025 strategic vision, the brand aims to open additional stores across India, making sustainable fashion more accessible to a larger audience.

By blending innovation, sustainability, and customer-focused values, Virgio’s offline retail presence is set to redefine the shopping experience while reinforcing its commitment to a planet-friendly future. With its first store in Bengaluru, the brand is well on its way to reshaping the Indian fashion landscape.

Nykaa Cosmetics has introduced two dynamic additions to its beloved Superlight Range: the Superlight Lip Cloud and the Superlight Peptide Primer. These new launches are set to offer weightless formulas, impressive performance, and luxurious features—all at an accessible price point, allowing beauty lovers to elevate their beauty routine without breaking the bank.

The Superlight Lip Cloud Mousse Lipstick is a game-changer for anyone who loves the boldness of liquid lipstick but struggles with the dryness it often leaves behind. This unique, airy whipped texture feels as light as a cloud, gliding effortlessly onto the lips to deliver a velvety matte finish that stays comfortable throughout the day. Enriched with Cica Extracts and Squalane, the lipstick keeps lips hydrated, soft, and free from dryness or flaking. Offering intense pigmentation, it also creates a soft-focus blurring effect for a flawless look. The Lip Cloud is available in 10 versatile shades, including Pink Lemonade, Grapefruit Sparkle, Scarlet Sangria, Berry Blush, and more, perfect for any occasion or mood. The product is priced at Rs. 799 and is available at all Nykaa stores and online starting December 12, 2024.

On the other hand, the Superlight Peptide Primer is designed to provide deep hydration while perfecting your skin’s texture. Infused with Hyaluronic Acid, it delivers long-lasting moisture and feels refreshing on the skin. The primer also contains peptides that enhance skin texture, ensuring a smooth and even finish. It creates an ideal base for makeup application while offering an airbrushed effect that helps makeup last longer. The Superlight Peptide Primer is priced at Rs. 799 and will be available in all Nykaa stores and online at nykaa.com from the end of January 2025.

“Expanding the Superlight Range is a testament to our commitment to delivering innovative, high-performing beauty solutions that combine comfort with exceptional performance. The Superlight Lip Cloud introduces a soft matte mousse lipstick ensuring all-day hydration and a flawless, blurred matte finish. Whereas, the Superlight Primer elevates the makeup experience by offering deep hydration. Together, these products bring lightweight formulations and premium features at an accessible price point, empowering beauty lovers to look and feel their best,” shared a Nykaa Cosmetics spokesperson.

With these new additions, Nykaa Cosmetics continues to push the boundaries of beauty, offering high-quality products that bring both luxury and practicality to the everyday beauty enthusiast. Don’t miss out on these new launches—step up your beauty game with the Superlight range, where lightweight formulas meet high-impact results.

Cellecor, a renowned name in consumer electronics, has launched a groundbreaking series of laptops that combine advanced technology, sleek aesthetics, and affordability. With prices starting at just Rs.18,000, the new range is designed to cater to the needs of professionals, students, and everyday users, making premium computing more accessible than ever.

The lineup features three models tailored to diverse user requirements. The flagship Sleek i5 Pro comes with a 15.6-inch Full HD IPS display and is powered by an Intel Core i5 10th Gen processor, paired with 16GB RAM and 512GB SSD storage. For users seeking cost-effective options without sacrificing performance, the Sleek i3 Pro offers a similar display, along with an Intel Core i3 10th Gen processor, 8GB RAM, and 512GB SSD. The N95 model is compact and lightweight, ideal for students and users on the go, featuring a 14.1-inch Full HD display, Intel Alder Lake N95 12th Gen processor, 8GB RAM, and 256GB SSD. All three models come equipped with Windows 11 Pro, ensuring a seamless and intuitive user experience.

Connectivity options across the range include Wi-Fi 6.0, Bluetooth 5.2, USB 3.2, Type-C, and Micro SD support. These laptops emphasize portability with weights ranging from 1.31 kg to 1.60 kg and are powered by durable Li-Polymer batteries, offering extended usage on a single charge.

Ravi Agarwal, Founder and Managing Director, Cellecor Gadgets said, “At Cellecor, our mission is to democratize access to advanced technology by offering high-quality products at affordable prices. This new laptop series reflects our commitment to empowering users with smart features, whether they are professionals seeking productivity, students needing reliability, or everyday users looking for value. We are excited to bring this innovation to the market and continue to redefine the standards for affordability and performance in consumer electronics.”

Cellecor’s latest initiative underscores its dedication to delivering high-performance devices that cater to modern computing needs while maintaining an attractive and lightweight design. By offering advanced features at competitive price points, Cellecor is setting a new standard in the consumer electronics market and redefining value for its customers.

CURRYiT, one of the beloved names in the food startup ecosystem, has launched India’s first tomato puree free from preservatives and chemicals. Catering to the growing demand for natural and high-quality ingredients, this product is a game-changer for busy kitchens across the country. Made from 100 percent farm-fresh tomatoes, it offers convenience without compromising on health or flavor.

The standout feature of CURRYiT’s tomato puree is its purity. Composed of 99 percent natural ingredients—fresh tomatoes, olive oil, and salt—it eschews the water, preservatives, and artificial additives commonly found in store-bought alternatives. With each teaspoon containing the essence of one whole tomato, the puree guarantees a rich and authentic taste in every dish.

According to industry norms, most tomato purees available in the market contain only 37 percent real tomato, with the rest consisting of water, acidity regulators, and preservatives like sodium benzoate. These substances, while extending shelf life, dilute the flavor and can pose health risks. CURRYiT addresses these issues head-on by offering a product that’s unadulterated and wholesome.

Using FDA-approved autoclave technology, CURRYiT vacuum-packs its tomato puree to ensure a shelf life of 12 months. This innovative process preserves freshness naturally, eliminating the need for artificial preservatives, sugar, or vinegar.

Co-founders Richa and Nischal have long envisioned a product that redefines standards in the packaged food industry.   

“Our tomato puree is for anyone who values clean food products and wants to give only quality to their family. We’re offering something that’s pure, real, and free from all the bad stuff that typically gets added to packaged foods. We wanted to offer something people could trust to use in their kitchens,” Shared Richa, Co-founder, CURRYiT.

Since its debut, CURRYiT’s tomato puree has quickly gained popularity among home cooks, professionals, and health-conscious families. The brand’s focus on transparency and quality resonates with modern consumers who are mindful of what they serve at the table.

CURRYiT’s commitment to authenticity and simplicity is setting a new benchmark in the food industry. As it champions natural ingredients and clean processes, the brand invites consumers to switch to a product that delivers not only on taste but also on health and trust. With CURRYiT, cooking becomes easier, healthier, and more delicious.

Avery Dennison South Asia, one of the global leaders in materials science and packaging solutions, has announced the launch of its Premium Labels range, which features a portfolio of textured substrates specifically designed to enhance consumer experiences through unique surface textures and patterns. The new offering is tailored for luxury brands in industries such as food & beverages and beauty, where packaging plays an integral role in brand identity. These labels are designed to not only enhance the visual appeal on store shelves but also elevate the overall consumer experience, offering a premium look and feel that appeals to the growing middle-class consumer base, especially Gen Z and millennials, who seek personalized and aspirational products.

With a focus on sustainability, the Premium Labels range incorporates eco-friendly practices, striving to reduce environmental impact and promote circularity. This commitment to sustainability aligns with Avery Dennison’s broader corporate philosophy, ensuring that their solutions are not only aesthetically pleasing but also environmentally responsible. These labels are crafted to meet the demands of consumers who are increasingly looking for products that reflect both quality and sustainability.

Saurabh Aggarwal, VP & GM, Avery Dennison South Asia said, “Innovation lies at the core of Avery Dennison’s philosophy. As part of our motto, ‘Making Possible’ we believe in the powerful connection between intellect and imagination, science and technology, and the physical and digital. The launch of our Premium Labels range is a step forward in addressing this philosophy and represents our dedication to redefining what’s possible in the world of labeling. By combining innovative design with a commitment to sustainability, we empower brands to stand out on shelves and connect with consumers in meaningful ways.”

Avery Dennison’s India team remains committed to fostering sustainability and innovation. By leveraging advanced technologies and sustainable practices, the company continues to create solutions that not only meet customer needs but also contribute to a more sustainable and inclusive future. Through its ongoing efforts to reduce environmental impact and promote circular economies, Avery Dennison is reshaping industries and leading the charge toward a better future.

Dr. Su, a National Award-winning dermatologist, has introduced a revolutionary skincare product, Dr. Su XO Plump Party, an exosome serum designed to transform the beauty game. Combining science-backed precision and luxury, the serum promises to address key skin concerns while leaving the skin rejuvenated and radiant.

The serum features a potent blend of 2 percent exosomes, 2 percent hyaluronic acid, and 1 percent copper peptide complex, offering benefits such as hydration, firmness, and a visibly smoother complexion. A serum so advanced, that it tackles your skin concerns with science-backed precision while leaving your skin feeling like a million bucks.

At the heart of the formulation is exosome technology, known for enhancing skin elasticity, boosting collagen production, and reducing fine lines and wrinkles. The addition of hyaluronic acid ensures deep hydration, while the copper peptide complex enhances skin texture and radiance, making it a comprehensive solution for plumper, firmer skin.

What sets XO Plump Party apart is its Liposomal Deep Delivery System, a mechanism that ensures deeper penetration of active ingredients into the skin, amplifying their effectiveness by up to 10 times. Lightweight, quick-absorbing, and free from fragrance, the serum is non-comedogenic and suitable for all skin types, making it an effortless addition to daily skincare routines.

“It’s not just a serum—it’s a celebration of youthful, glowing skin!” says Dr. Su. Users can apply it on clean, damp skin once or twice daily for optimal results.

Now available at Rs. 1,699, the serum offers a glimpse into the future of skincare, delivering visible and transformative results. For those seeking to enhance their skincare regimen, Dr. Su XO Plump Party promises to be the ultimate glow-up solution.

This January, The Body Shop is giving beauty enthusiasts a reason to celebrate with its much-anticipated Knockout Sale. Running from January 1st until the end of the month, the sale invites customers to indulge in incredible offers on a range of products from the brand, known for its ethical and sustainable beauty practices.

The Knockout Sale promises up to 50 percent off on select items, making it easier than ever to enjoy high-quality, vegan beauty products without exceeding your budget. Whether you're looking to update your skincare routine or find the perfect gift for a loved one, the sale offers something for everyone.

Shoppers can take this opportunity to try out popular items such as the Edelweiss Eye Concentrate, which helps smooth fine lines around the eyes while offering protection from pollution. For those looking to achieve glowing skin, the Vitamin C Liquid and Overnight Peel are perfect additions, while the Tea Tree collection remains a fan favorite for maintaining blemish-free skin.

Body care lovers will find classic favorites like the British Rose Body Yogurt, Strawberry Shower Gel, Avocado Body Lotion, and Almond Milk Body Lotion available at select locations, all at unbeatable prices. In addition to skincare and body care, the sale also includes exciting deals on makeup products, including the hydrating Fresh Nude Foundation, versatile Freestyle Multi-Tasking Colour Flow, and the vibrant Peptalk Lipstick Collection.

The sale also features thoughtfully curated pre-packed gift sets, ideal for birthdays, anniversaries, or simply sharing the joy of beauty. These sets combine high-quality products with The Body Shop’s ethical values, ensuring that gifting is both meaningful and stress-free.

With options for every budget, The Body Shop's Knockout Sale is an unmissable opportunity for beauty lovers to indulge in premium products while supporting a brand that champions sustainability and ethical beauty.

Blinkit CEO Albinder Dhindsa, while announcing the launch of Bistro, its 10-minute food delivery app, emphasized that parent company Zomato will not introduce private brands on its main platform to compete with restaurant partners.

"This is a standalone team, with a standalone app - and no Zomato restaurant data has been used. We will not even use the Zomato app to market Bistro," Dhindsa stated.

His remarks come amid concerns raised by the National Restaurants Association of India (NRAI), which has expressed apprehension about standalone apps like Bistro and Swiggy’s Snacc. The NRAI reportedly plans to approach the Competition Commission of India (CCI) over potential anti-competitive practices in the 10-minute food delivery segment.

"This is going to be a significant additional cost to us, but ethics and sticking to our word mean more than anything else to us at Zomato, and we are not going to give it up to save some marketing cost," he said.

Bistro’s innovation aims to benefit the broader food and restaurant ecosystem. "All the companies innovating with us on Bistro also work with a number of restaurants, and our success at Bistro has the potential to add value for the entire food and restaurant ecosystem," he noted.

The launch of Bistro marks Zomato's entry into the increasingly competitive ultra-fast food delivery market, where similar offerings by Blinkit and Swiggy have also gained traction.

Zepto Café, the 10-minute food delivery app from quick commerce platform Zepto, has achieved a significant milestone by crossing 50,000 orders per day within just four weeks of its launch.

Aadit Palicha, CEO, Zepto, stated, "In December, I posted that we launched a new app for Zepto Café (food delivered in 10 minutes), which was doing 30K orders/day. Just 4 weeks later, we have crossed 50K orders/day - that's 60 per cent month-on-month growth. It feels like Zepto is just getting started."

The rapid growth of Zepto Café underscores its success in the competitive quick food delivery segment. The platform’s key rivals, Zomato-owned Blinkit and Swiggy, have also launched their own 10-minute food delivery services earlier this week, intensifying the competition in this space.

Zepto Café’s milestone highlights the increasing consumer demand for ultra-fast food delivery, positioning the platform as a strong player in the evolving quick commerce market.

German footwear brand Birkenstock, known for its iconic cork and latex-molded footbeds, saw its sales growth in India slow to 46 percent in the fiscal year 2023-24, down from the over 110 percent annual growth it recorded in the two previous years. The company's India revenue reached US $20 million, driven by the rising popularity of casual and comfort-driven footwear.

Birkenstock made its entry into the Indian market through e-commerce in 2019, followed by its first physical store at Delhi Airport in 2020. Since then, it has expanded to over 40 retail outlets across the country and recorded exponential growth for four consecutive years. However, the brand’s rapid sales momentum has tempered as demand for lifestyle and discretionary products has softened over the past six to eight quarters, post-pandemic.

The shift towards casual footwear is part of a broader trend of “casualisation” in the workplace. Experts note that evolving office norms now favor comfort over formal attire, encouraging consumers to prioritize functionality in their footwear choices. Birkenstock benefited from this trend during the COVID-19 pandemic, when more people turned to comfortable, practical shoes for everyday wear.

The company’s public listing in October 2023 further highlighted its global success. Birkenstock raised over $1.48 billion during its initial public offering (IPO), pushing its valuation to approximately $8.64 billion. A third of the funds raised were used to reduce the brand’s debt, while the remaining proceeds went to L Catterton, its largest shareholder, which is backed by the French luxury conglomerate LVMH.

Despite the recent slowdown in growth, Birkenstock continues to outperform many established sports and footwear brands in India, thanks to its focus on comfort and timeless design.

The StepUp Ventures, India’s first Bharat-focused incubator, has joined forces with Mount Judi Ventures to unveil a groundbreaking accelerator program. This partnership aims to propel startups toward success by offering an unparalleled opportunity to raise Rs. 1 crore in investment through the program from Mount Judi India Micro Fund and other venture capitalists at the Demo Day. Additionally, startups will have the chance to secure funding in subsequent rounds through the Mount Judi India Growth Fund, extending up to Series A.

The program is meticulously designed to nurture entrepreneurial talent and catalyze growth by providing startups with access to an extensive network of investors, mentors, and industry experts. Each participating startup will benefit from a structured journey that includes intensive guidance, market access, and funding opportunities at key stages of their growth.

Raja Singh Bhurji, CEO and Incubation Director, The StepUp Ventures shared, “With this partnership, we aim to amplify the impact of startups across India, particularly those focused on Bharat, Tier II and III. The accelerator program will act as a launchpad, empowering entrepreneurs with the resources and connections they need to scale effectively and sustainably. Mount Judi Ventures brings robust financial backing, while StepUp Ventures delivers the mentorship and operational expertise required to build high-impact startups.”

The program offers several key highlights, including funding opportunities where startups will have the chance to secure Rs.1 crore through the program, with potential access to additional funding in further rounds via the Mount Judi India Micro Fund, Growth Fund, and an extensive network of over 80 venture capitalists. Participants will also receive comprehensive support in the form of sector-specific coaching, mentoring, and access to world-class prototyping and research facilities through partner universities. Additionally, the program ensures startups gain market access and global exposure through connections across industries and geographies, preparing them to expand into international markets.

Ali Sherif, Partner, Mount Judi Ventures shared, “We're dedicated to investing in new-age businesses and startups with a focus on long-term sustainability and aligning the interests of both investors and promoters. Our goal is to ensure fairness and create win-win partnerships. With this collaboration with The StepUp Ventures, we're excited to support startups with investments that fuel their growth and expansion. As investment partners, we actively help grow your business, improve governance, and provide added value through our networks."

Applications for this accelerator’s upcoming COHORT SIX are now open, with the deadline set for January 15, 2025. This program presents a unique opportunity for startups to elevate their growth journey and achieve scalable success.

Tecsox, a pioneer in audio innovation, has introduced its latest offering: state-of-the-art Type-C wired earphones designed to cater to the diverse needs of both the elderly and younger consumers. Priced competitively at just Rs. 499, the earphones combine advanced features, thoughtful design, and affordability to deliver an unparalleled audio experience.

The newly launched Tecsox earphones are compatible with all devices featuring Type-C ports, including Apple phones and PCs. With Type-C ports poised to become the universal standard across smartphones, Tecsox’s product is a timely addition to the market. Engineered for durability and comfort, the earphones feature Kevlar-reinforced cables, ergonomic design, and a snug fit for extra security. They have also undergone rigorous testing, including a 7,000-bend wire durability test.

Users can enjoy seamless functionality with integrated controls for taking or rejecting calls and activating voice assistants like Siri or Google Assistant. The earphones also offer passive noise cancellation for an immersive experience, well-balanced treble and bass for superior audio quality, and water resistance for reliable use in any environment. To celebrate the launch, the first 100 buyers on the Tecsox website (TecSox.com) will receive a complimentary leather carry case.

Recognizing the frustrations of younger users with wireless earbuds that require constant charging, Tecsox’s wired earphones provide a hassle-free solution. The product’s reliability and uninterrupted performance make it an ideal choice for users seeking convenience without compromising on quality.

Puneet Gulati, Founder and CEO, Tecsox expressed, “At Tecsox, we understand that audio experiences should be accessible to everyone—regardless of segment of customers. This launch reflects our commitment to delivering cutting-edge technology that resonates with diverse audiences. While these earphones meet the needs of older users with their simplicity and ergonomic design, they also address the pain points of younger users who are tired of the constant hassle of charging wireless devices. We’re proud to offer a product that combines style, utility, and value, empowering users across generations to enjoy their favorite music or calls effortlessly.”

The Tecsox Type-C earphones are now available and are set to redefine industry standards by seamlessly blending functionality, style, and affordability.

Soulflower, India's pioneering farm-to-face beauty brand, has introduced the Rosemary Redensyl Hair Growth Serum (Tetragain), a revolutionary product aimed at addressing hair loss, promoting regrowth, and combating premature greying. Backed by a comprehensive 120-day clinical study, the serum has delivered impressive results, including a 64.89 percent reduction in hair fall, a 46.71 percent improvement in hair growth rate, and an 80.85 percent increase in hair thickness. Additionally, the study showed a significant reduction in grey hair severity.

Tetragain combines cutting-edge actives like Redensyl, MelanoGray, AnaGain, and rosemary oil, offering a scientifically validated, safe solution for achieving stronger, thicker, and naturally colored hair.

A recent clinical evaluation published in Cureus further confirmed the safety, efficacy, and tolerability of the serum, particularly among healthy female subjects. The study highlighted the serum's ability to enhance hair density, and scalp health, and reduce grey hair severity. Beyond physical improvements, participants also reported increased self-esteem and confidence, showcasing the serum's holistic benefits.

“As a woman, I’ve often observed that the beauty industry prioritizes men when addressing hair concerns. Women face unique challenges such as hormonal changes, stress, and environmental factors that require tailored solutions. This led us to create Tetragain, an in-house formula designed specifically for women. The clinical study demonstrated its efficacy in reducing hair fall, boosting growth, and addressing premature greying by stimulating melanin production and reducing oxidative stress,” said Natasha Tuli, Co-founder & CEO, Soulflower.

The serum features a lightweight, non-oily formula enriched with rice water extract, chia seed extract, and rosemary oil, catering to women’s diverse needs, including postpartum hair loss and early greying. Tetragain is safe for daily use and aligns with Soulflower’s ethos of clean, conscious beauty, being free from harmful chemicals.

“When developing the Soulflower Rosemary Redensyl Hair Growth Serum, my goal was to create something that wasn’t just effective for men but also specifically addressed the needs of women. With this serum, I wanted to give women a clinically proven solution that is safe, easy to use, and tailored to their needs. Because every woman deserves to feel confident in her hair, whether it’s dealing with postpartum hair loss, early greying, or simply wanting stronger, healthier strands. At Soulflower, we believe in creating products like Tetragain that are inclusive, effective, and empowering for everyone,” concludes Ms Tuli.

With this latest launch, Soulflower reaffirms its commitment to providing innovative, inclusive, and effective beauty solutions, empowering women to embrace healthier, more vibrant hair confidently.

Kiko Milano, known for its innovative beauty solutions, has launched two new products to revolutionize brow grooming. The latest additions, Eyebrow Colored Fibers Mascara and Eyebrow Sculpt Automatic Pencil promise effortless precision and style for perfectly defined brows.

The Eyebrow Colored Fibers Mascara is a multitasking product designed to add volume, tame brows, and set them in place with a natural, long-lasting finish. Enriched with fibers and hydrating panthenol, it not only enhances brow fullness but also nourishes brow hairs for a healthier appearance. Its unique mini brush ensures precise application and even color distribution, making it ideal for achieving polished, natural brows. Dermatologically and ophthalmologically tested, this mascara is available in shades that complement a wide range of looks, from soft and natural to bold and dramatic.

The Eyebrow Sculpt Automatic Pencil, on the other hand, offers exceptional versatility for shaping and defining brows. With a chisel tip designed for creating soft strokes or intense lines, the retractable pencil allows for precise application. The attached brush helps in shaping brows to perfection, delivering a flawless finish every time. Safe and fragrance-free, the pencil is ophthalmologically tested and provides a natural look, suitable for all skin tones and styles.

Both products are now available for Rs. 850 each, offering beauty enthusiasts professional-quality tools to achieve expressive, well-groomed brows effortlessly. Whether aiming for subtle definition or dramatic impact, Kiko Milano’s new eyebrow essentials cater to every brow style, ensuring a sophisticated addition to any beauty routine.

With these innovative products, Kiko Milano aims to empower beauty enthusiasts by simplifying brow grooming while delivering professional-quality results. Add the Eyebrow Colored Fibers Mascara and Eyebrow Sculpt Automatic Pencil to your beauty routine and elevate your brows to perfection—effortlessly, every day.

Fixderma, a brand known for its advanced skincare solutions, has announced the launch of two exciting new additions to its Lip Balms category—Fixderma Brightening Lip Balm SPF 50+ and Fixderma Tinted Lip Balm SPF 50+. These new products are designed to meet the growing demand for targeted lip care that combines superior hydration, sun protection, and performance-driven active ingredients.

After the remarkable success of Shadow Lip Shield, Fixderma recognized the growing need for concern-based formulations along with advanced SPF 50 protection & hydration for lips. To cater to this trend, Fixderma proudly announces the expansion of its Lip Balms category with two exciting new launches.

Both lip balms not only provide effective sun protection with SPF 50+, but they also feature high-performance active ingredients. The Fixderma Brightening Lip Balm SPF 50+ and Fixderma Tinted Lip Balm SPF 50+ include 4 percent Kojic Acid for brightening, which helps address lip pigmentation and discoloration, offering a smooth, healthy, and radiant appearance.

The Fixderma Tinted Lip Balm SPF 50+ is ideal for daily use, combining a gentle tint with the hydration and protection your lips need. Infused with 2 percent Ceramides to repair the natural skin barrier, 3 percent Shea Butter to deeply moisturize, and 3 percent Niacinamide to minimize pores, this product is designed for those seeking both lip care and a subtle tint. The SPF 50 protection shields the lips from harmful UVA and UVB rays.

The Fixderma Brightening Lip Balm SPF 50+ is perfect for those dealing with lip pigmentation or discoloration. It contains 4 percent Kojic Acid, 1 percent Alpha Arbutin, and Nano Curcumin to brighten the lips naturally. With Uvinul A Plus SPF 50 filters, it also protects lips from further damage due to sun exposure. The product is lightweight and absorbs quickly, making it suitable for both men and women.

Both lip balms are infused with Ceramides, Shea Butter, and Vitamin E, ensuring that lips are not only protected but also deeply nourished. The products come in delicious Strawberry and Coconut flavors, adding a fun twist to your lip care routine while addressing common concerns like pigmentation and dryness.

Korean skincare and makeup brand TIRTIR has ventured into India’s offline retail market through a collaboration with Reliance Retail’s omnichannel beauty platform, Tira. The Mumbai-based retail giant announced this partnership marking a significant milestone for TIRTIR’s expansion.

TIRTIR’s products are now available at select Tira stores, including prominent locations such as Jio World Drive (Mumbai), DLF Avenue (Vasant Kunj, Delhi), Mall of Asia (Bengaluru), and Infiniti Mall (Andheri and Malad, Mumbai).

Established in 2015 in Seoul, South Korea, by Lee Yoo Bin, TIRTIR specializes in makeup, haircare, and skincare solutions. The brand gained widespread attention in BeautyTok, TikTok’s niche space dedicated to makeup reviews, tutorials, and hacks.

TIRTIR first entered the Indian market online in December 2024, offering its products through Tira and Nykaa. Its initial product lineup included the cushion foundation, milk skin toner, ceramic milk ampoule, and makeup fixing spray, which quickly garnered attention from Indian consumers.

Reliance Retail, the retail division of Reliance Industries Ltd. (RIL), launched Tira as an e-commerce platform in February 2023. In April of the same year, the company unveiled its flagship Tira store at Jio World Drive in the Bandra Kurla Complex, Mumbai. Today, Tira has expanded its presence to over 13 stores nationwide.

The growing popularity of Korean beauty products in India has been driven by their innovative formulations and emphasis on personalized skincare solutions. In recent years, several Korean brands, including The Face Shop, Dr. Jart+, Cosrx, Skin1004, and Mizon, have successfully entered the Indian market through online and offline channels, catering to the increasing demand for K-beauty products among Indian consumers.

This collaboration also highlights the broader trend of global beauty brands recognizing India as a key market for growth. As Indian consumers continue to embrace innovative beauty solutions, TIRTIR’s entry into the offline retail space signals the brand’s commitment to meeting these evolving demands and solidifying its presence in one of the world’s fastest-growing beauty markets.

The appliances and consumer electronics (ACE) industry has called on the government to introduce a second phase of the production-linked incentive (PLI) scheme for critical components like compressors and motors while advocating for tax and tariff rationalisation on imports. These measures, the industry believes, will enhance global competitiveness.

Industry body Consumer Electronics & Appliances Manufacturers Association (CEAMA) has emphasized the need for reduced import tariffs to make Indian products more competitive in international markets.

“We, over a period of time, need to reduce the taxes. We need to reduce our tariffs so that really, our manufacturers can become competitive. We have a large base, and really we should be manufacturing for the world,” said Sunil Vachani, President, CEAMA.

Speaking at the 45th annual CEAMA function, Vachani also proposed the development of large centers of excellence along coastal areas, offering "plug and play facilities" for MSMEs and attractive land rates for larger corporations.

This initiative, Vachani noted, would bolster export competitiveness. He further recommended extending the timeline for implementing the Quality Control Order (QCO) and BIS standards, citing ease of doing business as a key benefit..

“We must give some time to our manufacturers who adopt the QCO standards and BIS. Almost 66 companies have applied for this almost 7,000 crore of investment has already been done. The value addition in this sector, which used to get around 18 to 20 percent, has gone up to almost 60 percent as of last year, and we are very confident to see go up to almost 75 percent,” added Vachani.

Vachani urged the government to launch another round of the PLI scheme, focusing on high-value components like compressors and motors. “The industry is requesting that we need to come out with one more round of PLI, especially focused on high-value components like compressors and motors, where the investment-through-incentive ratio is much higher than what we introduced,” he said.

He assured that implementing a second PLI phase would increase value addition to nearly 95 per cent within two years. “The ACE industry will not rest until India becomes the next hub of manufacturing for the world,” he added.

State Minister of Electronics & IT, Jitin Prasada, who attended the event, promised to examine the demands and engage with the relevant ministries.

Highlighting India’s growing prominence, Prasada referenced a JP Morgan report predicting that every fourth Apple iPhone globally will be manufactured in India by 2025. He also noted that India is set to enter the $100 billion consumer electronics market by 2025, becoming the world’s third-largest market after the US and China.

“This achievement, combined with the progress in other areas, has created a fast-rising new middle class, fuelling aspirations, and thus demands of consumer electronics at a massive scale,” Prasada said, attributing this growth to the country’s expanding economy and the Modi government’s policies.

Bubble Me, India’s first experience-based bath care brand is taking a significant step in its expansion journey by venturing into the offline retail space. Known for its luxurious range of 100 percent vegan and cruelty-free personal care products, the brand has established a robust pan-India online presence and now aims to bring its unique offerings to physical stores. As part of its offline expansion, Bubble Me’s products will be available at select retail outlets, starting with the Bombay Gourmet Market Stores in regions like Goa and Bengaluru. The brand continues to be present on major online platforms like Amazon and Flipkart, but this move marks a significant milestone in its growth strategy, allowing customers to explore the products firsthand.

Akshina Jindal, Founder, Bubble Me said, “Bubble Me has always catered to individual preferences while allowing all to create unforgettable moments amidst the hustles of life. Our unique, fragrance-focused products, comprising bath and body care products such as shower gels, body lotions, body mists, hand washes, bath salts candles etc, are crafted after thorough R&D, using aromatherapy. And that is the uniqueness of Bubble Me. We are happy that users can now touch and feel our products before buying them. While we have ventured into offline retail in Goa and Bengaluru for now, we are slated to soon expand pan India.”

This offline retail expansion comes shortly after Bubble Me entered the men’s wellness segment with the launch of its new Majestic Ride body mist. Featuring a blend of fragrant notes such as myrrh, white musk, and cedar, the mist is inspired by countryside riders who love traveling long distances. With its earthy essence, Majestic Ride transports users to serene open fields, offering a refreshing and soothing aromatic experience. Enriched with Vitamin E acetate and aloe vera, the mist also provides a cooling effect, while being 100 percent vegan, free of sulfates, and FDA-approved.

Bubble Me’s fragrance-centric approach makes it stand out in the personal care industry, offering products that are more than just part of a routine, but instead elevate bathing into a feel-good ritual that promotes emotional and mental well-being. The brand fills a gap in the market by creating bath care products that cater to both physical relaxation and sensory rejuvenation. The bath salts, which contain ingredients like lavender oil, pink salt, rose petals, peppermint oil, and Epsom crystals, help soothe muscles, ease aches, and promote better sleep. Likewise, the shower gels, featuring aromas like Gendha phool, Crimson, and Chamoli, bring a uniquely Indian touch to one’s bathing experience.

With this move, Bubble Me is set to enhance its presence and continue its commitment to providing high-quality, thoughtfully crafted products that bring relaxation and well-being to customers. As the brand prepares for further expansion across India, it continues to innovate and expand its reach, offering more people the chance to indulge in a sensory-rich bath experience.

moha, a brand known for its commitment to natural beauty and wellness, has launched its latest product: the Kesar Chandan Soap. Crafted with the finest natural ingredients, this soap is a luxurious blend infused with the golden essence of saffron and the calming fragrance of sandalwood, offering a sensory experience like no other. Designed to harness the transformative power of nature, the Kesar Chandan Soap gently cleanses the skin, removing impurities while retaining its natural moisture, leaving the skin feeling incredibly soft, supple, and refreshed.

What makes moha's Kesar Chandan Soap truly special is its careful formulation, grounded in Ayurvedic traditions. The soap is a testament to the wisdom of Ayurveda, which has long relied on the healing properties of saffron and sandalwood. Saffron, often referred to as the "Queen of Spices," is known for its ability to brighten and illuminate the complexion. Sandalwood, a sacred ingredient revered for its soothing qualities, calms the mind and the senses, promoting an overall feeling of tranquility. Together, these two powerful ingredients work in harmony to reveal a radiant, youthful glow, leaving the skin not only looking vibrant but feeling deeply nourished.

To use, simply wet your skin with lukewarm water, gently massage the soap onto your face and body to create a rich, foamy lather, then rinse thoroughly with water and pat your skin dry with a soft towel. The Kesar Chandan Soap can easily be incorporated into your daily skincare routine, whether used in the morning to cleanse and refresh the skin or in the evening to remove impurities and prepare the skin for nighttime hydration.

The benefits of using moha’s Kesar Chandan Soap go beyond basic cleansing. It helps promote radiant and glowing skin, soothing and calming irritated or sensitive skin, and deeply cleansing pores for a clearer complexion. The soap also provides nourishment and hydration, leaving the skin soft and moisturized, while improving skin texture and tone over time. With a Grade-1 soap rating and TFM (Total Fatty Matter) of 76 percent, this moisturizing bathing bar is perfect for the entire family, addressing skin dryness and ideal for use across all seasons. Whether it’s the scorching heat of summer or the dry cold of winter, the Kesar Chandan Soap keeps your skin feeling moisturized, balanced, and healthy.

moha’s new Kesar Chandan Soap is more than just a soap; it's a skincare essential that delivers a luxurious, spa-like experience with every use. Combining nature's finest ingredients and Ayurvedic wisdom, it promises to elevate your skincare routine, helping you achieve beautifully radiant, nourished skin every day.

anthi has introduced its Anti-Thinning Hair Oil, a lightweight and non-greasy solution specifically formulated for individuals with thinning hair. Infused with a potent blend of 25 plant extracts, pure essential oils, and naturally derived ingredients, the oil works effectively to reduce the signs of hair thinning. The herbal blend is free from mineral oil and utilizes the power of plant actives to help users achieve thicker, denser, and fuller hair. Regular use of this hair oil stimulates hair growth, supports hair thickening, increases hair density, and helps to reduce hair loss.

The carefully crafted formula includes a variety of plant-derived extracts and essential oils such as Rosemary, Bhringaraj, Onion, Jatamansi, Brahmi, Argan, Amla, Manjistha, Coconut, Lavender, Cedarwood, Jojoba, Sweet Almond, Sunflower, Green Tea Seed Oil, Camellia, Roselle, Safflower, Wheat Germ, Rice Bran, Groundnut, Sesame, Peppermint, Tulsi, and Tea Tree Oil, all contributing to its effectiveness.

anthi is also conscious of its environmental impact and, unlike many other brands, uses a glass bottle with a pump dispenser for its hair oil to minimize plastic usage. Additionally, each bottle comes with a complimentary 100 percent neem wood comb, further promoting an eco-friendly approach by discouraging the use of plastic combs.

The hair oil is suitable for everyday use and for all hair types. It is free from harmful chemicals such as SLS/SLES, Parabens, Phthalates, Silicones, synthetic fragrances, and added colors. Ensuring a cruelty-free experience, anthi: does not test its products on animals.  

With a price point of Rs. 649 for a 50ml bottle, anthi’s Anti-Thinning Hair Oil offers a natural, effective, and eco-friendly solution for individuals looking to revitalize their hair care routine. By combining potent plant ingredients, a commitment to sustainability, and cruelty-free practices, anthi: is offering a standout product for those seeking to address thinning hair with an environmentally conscious mindset.

Beyond Snack, India’s leading banana chips brand, has raised $8.3 million in a Series A funding round led by 12 Flags Group, a consumer business-focused fund established by Rakesh Kapoor, former global CEO of Reckitt Benckiser. Existing investor NAB Ventures also participated, increasing its stake in the company, alongside Japanese VC firm Enrission India Capital and other existing investors such as Faad Network. The fresh funds will help Beyond Snack expand into new markets, foster product innovation, and strengthen its supply chain infrastructure.

“Banana chips have often been underrated due to lack of innovation and right technology, but in reality , they are one of the most delightful snacks out there. Hence we decided to drive that innovation and bring the latest technology in banana chips. Our banana chips redefine the snacking experience—delicately thin, irresistibly crispy, and bursting with bold, mouthwatering flavors. They’re more than just a snack; they’re a treat for the senses. This new investment empowers us to bring the unique taste of Beyond Snack banana chips to even more snack enthusiasts across the country, elevating their snacking moments to a whole new level,” shared Manas Madhu, Founder, Beyond Snack. 

Having previously raised $4 million from NAB Ventures, 100X VC, Faad Network, and notable angel investors, Beyond Snack is now a leading banana chips brand across prominent e-commerce and quick commerce platforms, with a retail presence in 20,000 outlets.

"I have never really liked traditional banana chips. They are normally thick, and oily and get stuck in the teeth. But then I tried Beyond Snack, and I was gobsmacked by how delicious, crispy, and uniquely flavored they were. They have captured my taste buds, and as it turns out, also the taste buds of millions across India. We are incredibly excited about the opportunity to partner with the Beyond Snack team. Our investment in Beyond Snack is not just about value creation and growth. It’s also about celebrating and promoting one of India's homegrown brands. We look forward to seeing how this collaboration will drive innovation, and sustainability, and bring joy to snack lovers everywhere,” stated Rakesh Kapoor, Founder, 12 Flags Group. 

Ashish Choudhury, CIO - NABVENTURES LTD commented, “We’re excited to deepen our partnership with Beyond Snack. This Follow-on investment underscores NABVENTURES' confidence in Beyond Snack's exceptional performance and its innovative approach to the industry. Beyond Snack is currently deepening backend integration and streamlining its supply chain, further enhancing its efficiency and sustainability within the Agri value chain. This strategic move aligns perfectly with NABVENTURES' vision of driving innovation and fostering a robust and sustainable Agri & Food system.”

“We’re thrilled to support Beyond Snack on their journey and look forward to seeing their crispy creations win over taste buds everywhere,” said Yusuke Kakimoto, CEO, Enrission India Capital. 

Founded by Manas Madhu, Jyoti Rajguru, and Gautam Raghuraman, Beyond Snack has been committed to revolutionizing the banana chip market by maintaining the highest hygiene standards through advanced food processing technology. The company uses superior raw materials, producing its chips from the finest quality bananas and ensuring they are free from artificial colors and synthetic flavors. The brand’s product range includes flavors such as Peri Peri, Salt and Black Pepper, Sour Cream & Onion, and Parsley, in addition to its classic salted variety. Recently, Beyond Snack also launched a Kerala banana chip variant cooked in coconut oil.

Beyond Snack’s success is not limited to the domestic market. The brand has rapidly expanded its presence to 12 countries and is exploring new international markets, where demand for its products continues to grow. The company aims to tap further into global markets to drive international expansion.

Tramontina, the globally renowned brand known for its Brazilian craftsmanship and innovative kitchen tools, has launched its latest Polywood knife collection, aimed at revolutionizing culinary experiences. With a focus on precision, hygiene, and durability, the Polywood range is designed to cater to diverse kitchen needs.

The collection features knives crafted with premium stainless steel and Polywood handles that combine functionality with elegance. These handles are made by pressing multiple layers of wood, retaining their natural beauty, and undergoing specialized treatment to ensure cleanliness. Uniquely, the Polywood range is one of the few wooden knife collections that are both dishwasher-safe and resistant to high temperatures.

Highlighting the versatility of the collection, the Polywood Chef Knife 6” emerges as an essential tool for tasks like chopping, dicing, and mincing vegetables, herbs, and meats. Priced at Rs. 1,195/-, it boasts an ergonomic mahogany-toned handle for extended comfort and a polished finish for a sophisticated touch.

For smaller kitchen tasks such as slicing fruits, trimming vegetables, or cutting sandwiches, the Polywood Utility Knife 6” is a compact yet effective option. Its polished wooden handle combines functionality with timeless aesthetics, priced at Rs. 995/-.

The Polywood Bread Knife is tailored for bakers, featuring a serrated edge that seamlessly slices through crusty bread, cakes, and pastries while preserving their delicate textures. This essential addition to any kitchen is available for Rs. 895/-.

For heavier-duty tasks, the Ultracorte Cleaver Knife, priced at Rs. 1,295/-, offers a robust stainless steel blade. Ideal for chopping dense cuts of meat or large vegetables, its durability and efficiency make it an indispensable tool for home cooks and professional chefs alike.

Tramontina’s Polywood range redefines kitchen tools by combining durability, innovation, and elegance. Whether for a professional or a home cook, these knives promise to enhance every culinary journey, transforming meal preparation into an art of precision and finesse.

Miniklub, one of India’s top babywear brands, has opened a new store in Rajkot, Gujarat, marking an exciting expansion for the brand. This launch follows successful openings in Pune, Ajmer, Bhopal, and Mathura, further establishing Miniklub as a one-stop destination for parents. The Rajkot store offers a wide variety of products, including newborn essentials, babywear, kids’ fashion, footwear, toys, travel gear, and baby care products, catering to children aged 0 to 8 years.

Anjana Pasi, Director, Miniklub expressed, “We are thrilled to bring Miniklub's exceptional offerings to Rajkot. Our commitment has always been to provide a wide range of safe and comfortable apparel and non-apparel items for newborns to 8-year-olds. We look forward to becoming a trusted destination for families in Rajkot and the surrounding areas.”

Launched in 2013 by First Steps Babywear, Miniklub has rapidly grown into a prominent omni-channel brand. With over 450 multi-brand outlets, including exclusive brand stores, and a strong presence on leading e-retail platforms like Amazon, Myntra, Flipkart, and Ajio, Miniklub continues to expand its reach. The brand operates 58 exclusive stores across 26 cities and delivers nationwide through its own e-commerce platform.

Miniklub is known for its focus on comfort and safety in its product designs, ensuring that each item meets the highest standards for babies. The brand also prides itself on its sustainable manufacturing practices, offering quality products that are both eco-friendly and reliable.

Miniklub’s continued expansion reflects its growing popularity among Indian parents who seek trusted, stylish, and practical products for their children. The brand's ability to seamlessly blend tradition with modernity has made it a favorite among families, and its new Rajkot store is set to further solidify its position as a leading choice for parents in Gujarat.

As part of its growth strategy, Miniklub remains committed to providing easy access to its products nationwide, ensuring that customers from all regions, whether in metro cities or smaller towns, can find the best in baby care and fashion. With the opening of new stores and a strong online presence, Miniklub continues to be a name synonymous with quality, comfort, and sustainability for babies and young children.

RAS Luxury Skincare, the luxury skincare and personal care brand, has successfully raised $5 million in a Series A funding round, spearheaded by Unilever Ventures, the investment arm of Unilever. This round also saw participation from the Amazon Smbhav Venture Fund, bringing two new institutional investors into the company’s fold.

In addition to these new investors, RAS's existing backers, including Sixth Sense Ventures and high-profile angel investors such as Keki Mistry’s Family, have also contributed to the funding.

The brand intends to use the fresh capital to expand its retail presence, focusing on exclusive brand outlets (EBOs) and shop-in-shop retail spaces. Currently operating two EBOs, RAS plans to open 50 more EBOs across India over the next three years. The funding will also support investments in talent acquisition, product research and development, branding, marketing, and technology enhancements aimed at improving the customer experience.

“With this funding, we aim to accelerate our vision of becoming India’s top luxury skincare brand while making strides toward a global presence. We remain committed to building a sustainable, high-quality business rooted in strong fundamentals, profitability, and innovation,” said Shubhika Jain, Founder & CEO, RAS Luxury Skincare.

Founded by Sangeeta Jain and her daughters, Shubhika Jain and Suramya Jain, RAS is a luxury direct-to-consumer (D2C) skincare brand, known for its premium products enriched with active botanicals.

“We are delighted to support RAS on its journey to create a luxury skincare brand from India that seamlessly combines the richness of Indian heritage with the needs of the modern consumer for superior products. As a vertically integrated brand, RAS is uniquely positioned to deliver on its promise of sustainability, safety, and products that deliver. We believe that over the next 5-7 years, the premium beauty market in India will witness significant growth, and RAS, with its distinct value proposition, is well poised to capture this opportunity,” highlighted Pawan Chaturvedi, Partner & Head - Asia, Unilever Ventures.

Over the past year, RAS has reported impressive growth, with a 140 percent compound annual growth rate (CAGR), driven largely by its D2C channel, which accounts for more than 50 percent of its revenue. The brand also generates substantial sales from e-commerce and quick commerce platforms like Nykaa, Amazon, Flipkart, Tira, Blinkit, Zepto, and Myntra.

Looking ahead, RAS is eyeing significant offline retail expansion. The company expects offline channels to contribute 25 percent of its revenue within the next four years, in addition to experiencing strong growth within the HORECA (Hotel, Restaurant, and Catering) segment.

Brand Concepts Ltd., a renowned player in the retail industry, has announced the opening of its 45th BAGLINE store in the bustling neighborhood of Andheri, Mumbai. This milestone reinforces the company’s commitment to offering premium, stylish, and functional travel and lifestyle products to its growing customer base.

Strategically situated in Andheri West, a vibrant hub catering to residents, students, and young professionals, the new store promises a premium shopping experience. The BAGLINE outlet features an extensive collection of luggage, backpacks, handbags, and travel accessories from renowned global brands such as Tommy Hilfiger Travel Gear and United Colors of Benetton. The product range is designed to meet the evolving needs of modern travelers and fashion enthusiasts.

“We are thrilled to launch our 45th BAGLINE store in the heart of Mumbai. This store signifies our commitment to expanding our footprint and meeting the growing demand for innovative and reliable luggage and travel gear. Mumbai is a key market for us, and we are excited to offer our customers an elevated retail experience in Andheri with products that combine style and functionality,” shared Abhinav Kumar, Co-founder of Brand Concepts Ltd.

BAGLINE has established itself as a leading destination for premium fashion bags and luggage, known for its diverse selection and high-quality products. The launch of the Andheri store is a testament to Brand Concepts Ltd.’s dedication to providing customers with convenient access to premium travel and lifestyle solutions. The company also has plans to expand its footprint further by opening additional stores across India in the coming year.

Established in 2013 as a division of Brand Concepts Ltd., BAGLINE has emerged as a leading multi-brand omnichannel retail destination for travel gear and lifestyle accessories in India. BAGLINE’s product portfolio includes prestigious brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, Aeropostale, The Vertical, and Sugarush. Offering a wide range of luggage, business cases, backpacks, handbags, wallets, belts, and more, the brand caters to the needs of discerning, modern Indian consumers.

With 45 retail stores across 15+ cities and a thriving online platform, Bagline.com, BAGLINE is synonymous with quality, style, and innovation, consistently delivering products that blend timeless appeal with modern functionality.

As the winter chill sets in, KENT, a well-known name in home appliances, introduces the KENT Instant Drinking Water Heater, a groundbreaking innovation designed to enhance convenience and warmth in everyday life. This state-of-the-art appliance delivers hot water instantly at the touch of a button, making it perfect for preparing baby milk, tea, coffee, instant meals, or simply enjoying a comforting sip of warm water.

Equipped with six temperature modes (45°C, 55°C, 65°C, 75°C, 85°C, 100°C) and a 2.2-liter water tank capacity, the device offers adjustable water dispensing options of 150ml, 250ml, and 460ml, allowing users to tailor their hot water needs effortlessly.

The KENT Instant Drinking Water Heater is particularly beneficial for new parents, providing quick access to warm water for baby milk preparation, even during late-night hours. Its advanced safety features, such as an auto-safety lock to prevent accidental use by children and a convenient power switch for disabling the device when not in use, ensure peace of mind for families. Seniors can also benefit from its user-friendly design, accessing warm or hot water in their bedrooms without any hassle.

Mahesh Gupta, Chairman and Managing Director, KENT said, "With the rise of modern living, people are seeking convenience and efficiency in their daily routines. The Kent Instant Drinking Water Heater is designed to cater to this need, providing instant access to hot water for various purposes, from making tea and coffee to preparing baby milk. This innovative appliance is not just a convenience, but also a symbol of warmth and connection, enabling people to create meaningful moments with their loved ones over a cup of their favorite hot beverage." 

Priced at an affordable Rs.  4,999, the KENT Instant Drinking Water Heater delivers exceptional value, making it an appealing choice for households across India. Its combination of functionality, safety, and affordability positions it as a must-have appliance this winter.

The KENT Instant Drinking Water Heater is available for purchase through online platforms, offline retail stores, and the company’s official website. With its innovative features and customer-focused design, it is set to become a staple in Indian homes, redefining the way people experience comfort and convenience during winter.

OTEK, one of the leading startups in consumer electronics and computer accessories, has announced the launch of BM09, India’s first AI-integrated mouse. This groundbreaking device is designed to transform how users approach productivity and multitasking. The BM09 combines cutting-edge features, including voice typing, real-time translation, OCR scanning, and smart AI tools, making it a versatile addition to modern workspaces. The product will be available for purchase online on Amazon and OTEK’s official website with a 10 percent launch discount, as well as at offline IT retail stores.

The launch of the BM09 marks a significant milestone for OTEK as it bridges the gap between creativity and efficiency. With a vision to capture the rapidly growing electronics and computer accessories market in India, OTEK aims to cater to professionals, students, academics, creative individuals, content creators, and tech enthusiasts. By introducing innovative and user-centric products, the brand seeks to solidify its leadership position and establish a lasting legacy of technological excellence.

The BM09 is equipped with an AI Button for instant access to OTEK’s proprietary AI software, enabling users to tackle tasks like report drafting, SWOT analysis, legal documentation, and creative writing with ease. Additional features include an OCR Button for converting images to text, a Voice Button for seamless voice typing and commands, and a Translation Button that supports real-time voice-to-text translation in over 100 languages. The device’s advanced Bluetooth 5.0 and 2.4 GHz wireless connectivity allow it to connect with multiple devices simultaneously, ensuring smooth switching between laptops, tablets, and desktops.

Prashant Bora, MD & CEO of OTEK (A Bora Multicorp Venture shared, “User requirements and innovative technologies will be critical factors for the growth of India’s electronics & computer accessories market in the coming years. At OTEK, our vision is to supplement this shift with high-quality and affordable products that are reliable and easily manageable. With the launch of India's first AI-integrated Mouse, we are looking to transform how basic computer accessories are perceived in India while empowering users with our extensive support system, visibility, control, and confidence with innovative features. The BM09 has been designed with a comprehensive transformation of the computer accessories space in mind, and we stay confident at its potential and the next scope of growth.”

The BM09’s AI integration empowers users to perform complex tasks effortlessly, from creating presentations and spreadsheets to image generation, proofreading, and summarization. It also offers a lightweight design, weighing just 92 grams, adjustable DPI sensitivity (800, 1200, 1600, 2400, and 4000) for precise cursor control, a Type-C charging port, and compatibility with Windows 8/10/11 and macOS 10.15 and above. The device is available in two sleek color variants, Black and White.

With the BM09, OTEK reinforces its commitment to integrating artificial intelligence into everyday tools, making technology more accessible, user-friendly, and impactful. By introducing this innovative device, OTEK sets a new benchmark in the computer accessories market, shaping the future of productivity for modern users.

Asaya, a skincare brand dedicated to catering to melanated skin, has launched MelaMe, a pioneering technology aimed at solving hyperpigmentation in Indian skin tones. After two years of meticulous research and a significant investment of US$50,000 from its seed round funding, MelaMe is a revolutionary formula developed specifically for skin concerns prevalent in Indian consumers.

MelaMe has undergone extensive clinical trials, with product testing conducted on men and women aged 18-35, targeting issues like dull and dry skin, dark spots, and visible pores. The formulation’s clinical success underscores Asaya’s commitment to creating effective skincare solutions for melanated skin.

Engineered to address common skin concerns such as dark spots, pigment imbalance, and discoloration, MelaMe tackles these issues, which are often exacerbated by external factors like UV rays and pollution. Its active properties inhibit excessive melanin production while breaking down and dispersing existing melanin deposits, providing a comprehensive solution. Unlike traditional depigmenting agents formulated for lighter skin tones, MelaMe avoids skin irritation and does not compromise the skin’s barrier. The unique mechanism of Melanophagy, which disassembles excess melanin into amino acids to be reabsorbed, ensures faster and safer results.

“With the launch of MelaMe, we are not just introducing a product; we are bringing a solution crafted with the Indian consumer in mind. India’s first-of-its-kind formulation addresses a concern that most skincare brands have long overlooked. We are proud to engineer a revolutionary molecule that truly understands Indian skin types, offering our skin a melanin-first solution to depigmentation,” shared Eeti Sharma, Co-Founder of Asaya.  

In just one year, Asaya has invested heavily in research to develop skincare products specifically designed for melanin-rich skin, with MelaMe being a testament to their dedication to innovation in the skincare industry.

Popees Baby Care, one of the leading retailers of baby care products, has further strengthened its presence in India with the opening of its 83rd exclusive brand store in Kollam, Kerala. This marks the second Popees store in the city, following a successful string of four recent openings across the state.

The company has ambitious plans for growth, aiming to open 42 more stores during FY26, which will bring the total store count to 118 locations. The expansion will target key markets in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and major metro cities across the country. Popees is on track to solidify its position as one of the largest national brands in the baby and childcare sector.

In addition to its domestic growth, Popees is also preparing for its international debut in the Middle East, with plans to launch two showrooms in the UAE. The new stores will be located in Sahara Centre Sharjah and Dalma Mall in Abu Dhabi, marking a significant step in the company's global expansion.

Shaju Thomas, Chairman & MD, Popees Group said, “We are delighted to strengthen our retail footprint in southern India by opening our 83rd store in Kollam. This shows our commitment to delivering much-needed growth by expanding our presence in the ever-growing baby care market. We believe in the potential of the southern market, and with this store opening we are further establishing ourselves in this dynamic region.”

Popees' product range is diverse, offering everything from baby clothes and baby oil to wipes and fabric wash. The company’s collection caters to all stages of a child’s early years, from infants to playful six-year-olds. Notably, while Popees offers a wide variety of baby care items such as toys, shampoo, lotions, and towels, a significant portion of their sales continues to come from their baby clothing range.

With this continued expansion, Popees is poised to become a dominant player in the national and international baby care market, focusing on high-quality products for every child’s needs.

Move over casual shoppers—India’s D2C landscape is being redefined by an elite group of “power shoppers” whose preferences and behaviors are shaping the future of direct-to-consumer (D2C) brands. In 2024, the number of power shoppers in India skyrocketed, tripling to 1.7 million from just 0.5 million in 2023. While this group constitutes only 1.3% of the 130 million shoppers, their impact is colossal, driving a whopping 10% of the total GMV (Gross Merchandise Value) on D2C platforms.

Who Are Power Shoppers, and Why Should D2C Brands Care?

Power shoppers are hyper-engaged consumers who demand more than just a product—they want personalized experiences, aspirational value, and seamless convenience. They’re driving the maturity of India’s D2C market by elevating standards and reshaping how brands operate. According to GoKwik, these shoppers are gravitating toward premium and niche products that enhance their lifestyle.

"Power shoppers are a testament to the trust, seamless convenience, and deeply personalized experiences that D2C brands have meticulously cultivated over the past few years. Today's shoppers are not only more discerning but also increasingly drawn to the unique value propositions of D2C brands. With a heightened awareness of what these brands bring to the table, coupled with an uncompromisingly smooth shopping journey, D2C brands are solidifying their place as a preferred choice for consumers. At GoKwik, our mission is to empower these brands to scale sustainably while maintaining their competitive edge,” shared Chirag Taneja, Co-Founder and CEO of GoKwik.

The Numbers Don’t Lie: Power Shoppers Are Big Spenders

In 2024, power shoppers spent an average of ₹1215 per transaction, with 19% shelling out as much as ₹1999—a 3% increase from the previous year. Their inclination toward premium products reflects India’s growing appetite for high-value, niche offerings in categories like beauty, fashion, and healthcare.

Key Purchase Trends:

• Beauty and Personal Care (BPC): 6.4 million orders, AOV ₹750
• Fashion: 5 million orders, AOV ₹1600
• Healthcare: 1.3 million orders, AOV ₹1200

Face cleansers, glow masks, and sunscreens were beauty favorites, while Apple cider vinegar, Biotin hair gummies, and cotton pants led in health and fashion.

D2C’s Golden Ticket: Niche Products and Private Labels

The rise of power shoppers highlights a shift toward private labels and niche products, especially in categories like footwear, electronics, and fashion. Today’s consumers are willing to pay a premium for products that align with their aspirations, making private labels a lucrative focus for D2C brands.

“India is seeking value in products they buy and is no longer shying away from spending more across D2C brands,” said Taneja.

Payment Trends: COD Declines, Credit Rises

While Cash on Delivery (COD) retained its dominance with a 65% share, it dipped to 57% during the festive season, giving way to credit-based payments. These credit payments grew from 2.5% in 2023 to 4.5% in 2024, peaking at 6.9% during festivals. This trend underscores the growing role of affordability tools in making premium products accessible.

The Geography of Power Shoppers

Urban centers in Maharashtra, Karnataka, Delhi, Uttar Pradesh, and Haryana emerged as power shopper hotspots, particularly in Tier-1 cities. These regions are pivotal for D2C brands aiming to capture the attention of aspirational consumers.

What This Means for D2C Brands

As the lines between aspiration and affordability blur, D2C brands have a unique opportunity to cater to this powerful segment. By focusing on premiumization, private labels, and payment flexibility, they can strengthen their market position and drive long-term growth.

In the race to capture India’s digital-first, aspirational consumers, understanding and catering to power shoppers could be the game-changer D2C brands need to scale sustainably and stay ahead of the curve.

The future of D2C in India lies in personalization, trust-building, and seamless shopping experiences—and power shoppers are the catalyst pushing the industry into its next phase.

Dusky India, a brand deeply inspired by India’s Ayurvedic heritage, has unveiled two new face gel variants enriched with the remarkable benefits of Aloe Vera. Known for its hydrating and antioxidant-rich properties, Aloe Vera takes center stage in these skincare innovations, designed to cater to all skin types while promoting radiant, youthful skin.

The Soothing Aloe Vera Face Gel by Dusky India is formulated from pure Aloe Vera gel derived directly from the plant's leaves. This gel is rich in vitamins, minerals, and antioxidants that hydrate and moisturize the skin while forming a protective barrier to lock in moisture. It helps tighten pores and restore the skin’s natural pH balance, leaving the complexion smoother and more even-toned. This nourishing gel is priced at Rs. 424 for a 50ml jar and can be purchased from Dusky India’s official website.

The Illuminating Rose Face Gel, on the other hand, is a unique blend of Aloe Vera gel and Rose Powder. Combining the antioxidant power of Aloe Vera with the therapeutic properties of roses, this gel offers multiple benefits, including preventing premature aging, tightening pores, and soothing irritated or sensitive skin. Enriched with vitamins and anti-inflammatory properties, the gel hydrates and improves skin complexion, ensuring a radiant glow. It is priced at Rs. 460 for a 50ml jar.

Dusky India’s face gels are suitable for all skin types, thanks to their gentle and natural formulations. Staying true to its commitment to purity, the brand’s products are 100 percent Ayurvedic, free from parabens, sulfates, and harmful chemicals. They are also cruelty-free and dermatologically tested, making them a safe choice for conscious consumers. Additionally, Dusky India’s products are easily accessible on leading e-commerce platforms such as Myntra, Smytten, Amazon, and Flipkart.

Rooted in India’s traditional wisdom, Dusky India’s journey is fueled by the desire to make Ayurveda accessible to all. The brand strives to offer high-quality, natural, and affordable skincare solutions that honor ancient traditions while meeting modern beauty needs.

These new face gels reflect the brand’s unwavering commitment to combining Ayurvedic principles with innovation, empowering individuals to embrace a holistic approach to skincare.

NONSTOP, one of the renowned brands in mobility aids and wellness solutions has celebrated the grand opening of its first flagship store in Prabhadevi, Mumbai. This achievement highlights the brand’s dedication to delivering innovative, high-quality, and accessible products that empower individuals to achieve greater independence and a better quality of life.

Bollywood icon Sangeeta Bijlani graced the inauguration event, officially cutting the ribbon to mark this new beginning for NONSTOP. 

“I am honored to be a part of this remarkable launch. NONSTOP’s commitment to improving lives through mobility and wellness solutions is truly inspiring. This store is not just a retail space—it’s a step towards enabling people to reclaim their freedom and confidence,“ Sangeeta Bijlani shared.

Strategically located near leading hospitals, the Prabhadevi store sets a new benchmark in the premium personal mobility and rehabilitation sector. It showcases renowned international brands, including WHILL from Japan, Vermeiren from Belgium, GoChirp from the USA, iWALKFree from the USA, and MEXPLE, a private label brand designed in the USA. The store’s modern and eco-friendly design offers an exclusive product range, interactive displays, and personalized consultation services, ensuring a comprehensive and engaging shopping experience.

“Opening our flagship store in Mumbai is a testament to our vision of empowering individuals with dignity and independence. This store not only expands our footprint but also reinforces our dedication to delivering innovative mobility and wellness solutions to a wider audience,” said Iftekhar Ahmed, CEO, NONSTOP.

The Mumbai store offers a diverse range of mobility and wellness products, such as wheelchairs, walkers, orthopedic cushions, and bathroom safety aids. It also introduces a premium European brand of adult diapers to the Indian market. The grand opening event included live product demonstrations, expert talks, and special discounts for early visitors. Committed to community engagement, the store aims to redefine rehabilitation and personal mobility solutions in Mumbai. Customers can also benefit from exceptional after-sales support, ensuring a smooth transition from consultation to post-purchase care.

Delhi NCR welcomes Baker’s Loaf, a new artisanal bread brand that promises to transform the bread experience with its handcrafted, gourmet offerings. Exclusively available on quick-commerce platforms, Baker’s Loaf blends the finest ingredients with expert craftsmanship to deliver exceptional taste and texture for every occasion, from breakfast to snacking and beyond.

The debut range features five premium products, each celebrating the artistry of bread-making. The Oatmeal Bread, rich in fiber and protein, offers a hearty texture with the goodness of rolled oats. For burger lovers, the Zero Maida Burger Buns, made with high-quality wheat flour, provide a savory, protein-packed experience. The versatile Hot Dog Bun is perfect for creative weekend meals, while the Parmesan Oregano Footlong, infused with herbs and cheese, adds rich flavors to elevate any dish. Completing the collection are the Sesame Soup Sticks, light and crispy accompaniments that pair perfectly with soups.

“Baker’s Loaf range is a testament to our commitment to quality and innovation. Each variant in this range represents our passion for delivering the finest bread, combining natural ingredients and artisanal techniques. Baker’s Loaf is an invitation for Harvest Gold customers to experience bread as more than just food—it’s a piece of art, crafted to perfection. The new premium collection also reflects the brand’s ongoing efforts to meet the evolving preferences of modern consumers who value health, taste, and authenticity. Developed with our dedication to freshness and artistry, Baker’s Loaf promises to elevate everyday meals, turning simple moments into memorable experiences,” shared Raj Kanwar Singh, Managing Director of Bimbo Bakeries India.

From the house of Harvest Gold, Delhi NCR’s leading bread brand, Baker’s Loaf reinforces the company’s commitment to quality, taste, and convenience. Whether for a wholesome start to your day or indulgent snacking, Baker’s Loaf guarantees a premium bread experience with every slice.

Borges India, a renowned name in Mediterranean food products, has unveiled its latest premium offerings: Zero Pesticide Residue (ZPR) Almonds and two distinct Single Variety Extra Virgin Olive Oils. These launches underscore Borges’ commitment to quality, health, and sustainability while bringing authentic Mediterranean flavors and nutritious options to Indian households.

Vishal Gupta, Managing Director of Borges India Private Limited said, "We are excited about launching new products in the Indian market, it reflects our fervent dedication towards meeting the evolving consumer needs. Both ZPR Almonds and the Single variety Extra Virgin Olive Oils are a testament to the brand value of innovation and sustainability, this reinforces our approach to promoting nutritious and appetizing products to the Indian consumer. The new Borges innovations bring authentic flavors and health benefits of the Mediterranean diet to Indian households, helping health-conscious individuals make the right choices. These new additions cater to the growing demand for premium, nutritious products that elevate everyday cooking and snacking experiences.”

The Zero Pesticide Residue Almonds, sourced from Spain, are known for their sweet taste and exceptional quality. These almonds adhere to stringent standards, with pesticide residues kept below 0.01 mg/kg, verified by an independent European lab. This assurance of quality can be confirmed by consumers through a QR code on the packaging. Available in two variants—Blanched & Roasted Almonds and Roasted Almonds with Skin—these almonds are gluten-free, rich in fiber and protein, and perfect for snacking, salads, or baking.

Adding to its olive oil portfolio, Borges has introduced two Single Variety Extra Virgin Olive Oils, crafted to cater to refined palates. The Fruity Extra Virgin Olive Oil, made from 100 percent Arbequina olives, offers a sweet, gentle flavor that complements salads, pasta, and soups. On the other hand, the Character Extra Virgin Olive Oil, made from 100 percent Picual olives, provides a bold, intense taste with a hint of spice, ideal for enhancing grilled meats, seafood, and roasted vegetables. Both oils are cold-pressed, rich in monounsaturated fatty acids, and loaded with antioxidants, ensuring a balance of taste and health benefits.

With these launches, Borges India continues to expand its premium product portfolio, blending Mediterranean authenticity with modern health-conscious needs. The new range is now available across online and offline channels, making it accessible to consumers nationwide.

Skinvest introduces its revolutionary Face Hug Barrier Repair Moisturizer, setting a new standard in skincare. Infused with 70 percent Rice Water, Ceramides, Peptides, Colloidal Oatmeal, and more, this ultra-hydrating formula promises to elevate your skincare routine. Designed to offer a luxurious “face hug” experience, the moisturizer ensures your skin feels deeply cared for, whether it’s dry, oily, or acne-prone. The advanced formula strengthens the skin barrier, leaving skin visibly brighter, smoother, and healthier.

What sets Face Hug apart from other moisturizers? It is packed with 70 percent rice water extract, replacing the usual aqua base with a nutrient-rich formula that deeply hydrates and enhances the skin barrier. This powerful moisturizer repairs the skin barrier up to 5x more effectively than conventional moisturizers, shielding the skin from pollution and environmental stressors.

The Face Hug Moisturizer combines Triple Ceramide Complex, five types of Peptides, Niacinamide, Hyaluronic Acid, and Colloidal Oatmeal to smooth fine lines, improve skin elasticity, and brighten uneven skin tone. The result is a glowing, dewy complexion with a natural radiance. Its lightweight, fast-absorbing formula ensures there’s no greasy residue, making it perfect for layering under makeup or wearing on its own for a fresh finish.

This moisturizer isn’t just a skincare essential; it’s an all-in-one beauty hack. Mix it with foundation or highlighter for a lit-from-within glow, use it as an overnight mask for soft, dreamy skin, or dab it on pulse points and cuticles for extra hydration. It also works as an under-eye primer, pre-shave moisturizer, and even as a base for matte lipstick.

Clinical trials show visible results from the first use: immediate hydration, improved dryness, and a youthful glow in a week. After one month, dark spots fade, and skin texture improves. In six months, elasticity and firmness are significantly boosted, leaving the skin healthier and more radiant.

The Face Hug Moisturizer, housed in a sleek airless pump, keeps your product fresh, contamination-free, and long-lasting. Perfect for all skin types, it gives a healthy glow without clogging pores. Experience the future of skincare today with Skinvest’s Face Hug Barrier Repair Moisturizer.

Honasa Consumer Limited, the parent company of well-known brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr. Sheth’s, and Staze Beauty, announced the appointment of Lokesh Chhaparwal as Senior Vice President – Technology & Engineering. In his new role, Chhaparwal will lead the company's technological initiatives, focusing on integrating advanced solutions to support its growing consumer base.

He will be responsible for enhancing key digital platforms, including websites and mobile applications, optimizing supply chain processes using SAP systems, and implementing marketing technologies that deliver personalized consumer experiences. Additionally, Chhaparwal will prioritize strengthening internal security measures to protect sensitive data and ensure operational efficiency.

“As we continue to innovate and evolve, technology will play a pivotal role in shaping the future of the beauty and personal care industry. Lokesh brings extensive experience in leveraging data to elevate customer experiences and streamline business operations. His proven expertise in driving technology adoption and his vision for creating personalized connections with consumers make him an invaluable addition to our leadership team,” said Varun Alagh, CEO, Honasa Consumer Limited.

With over 13 years of experience in product engineering, data strategy, and innovation, Chhaparwal joins Honasa from Snapdeal, where he served as AVP and Head of Engineering, leading the development of scalable, data-driven solutions.

“I am thrilled to join Honasa Consumer Limited, a pioneer in the beauty and personal care sector. The company’s commitment to creating consumer-first products aligns perfectly with my passion for utilizing technology to address complex challenges and deliver impactful solutions. Honasa’s vision of innovation and sustainability inspires me, and I look forward to collaborating with the talented team to enhance consumer experiences, push creative boundaries, and set new industry benchmarks,” said Chhaparwal.

Honasa's products are widely accessible through its strong omnichannel distribution network, which spans over 100,000 FMCG retail locations and covers more than 18,000 pin codes across India, making them available to consumers in over 700 districts nationwide.

Apple has officially announced that Kevan Parekh has assumed the role of Chief Financial Officer (CFO) as of January 1, 2025, succeeding Luca Maestri, who is transitioning to a new position within the company. This leadership change was first revealed by Apple last year as part of its planned CFO transition. The company reaffirmed the appointment in a filing with the U.S. Securities and Exchange Commission.

“As part of Apple Inc.’s (‘Apple’s’) previously announced Chief Financial Officer transition plan, Apple’s Board of Directors appointed Kevan Parekh, 53, as Apple’s Senior Vice President, Chief Financial Officer, effective January 1, 2025. Mr. Parekh succeeds Luca Maestri in the role of CFO,” stated the company.

Kevan Parekh has been an integral part of Apple since June 2013, holding several senior positions over the years. He has served as Vice President of Financial Planning and Analysis and Vice President of Finance for Sales, Marketing, and Retail. Before joining Apple, Parekh gained valuable experience in senior leadership roles at Thomson Reuters and General Motors, showcasing his expertise in financial management and strategic planning.

With his new role, Parekh’s annual base salary has been adjusted to $1 million. Additionally, he will be a participant in Apple’s Executive Cash Incentive Plan for the fiscal year 2025, further reflecting the company’s confidence in his abilities to lead its financial operations effectively.

Meanwhile, Luca Maestri, who has been Apple’s CFO since 2014, has transitioned to oversee the Corporate Services teams. In his new capacity, Maestri will manage critical areas including information systems and technology, cybersecurity, and real estate and development, ensuring Apple’s infrastructure and services align with its long-term vision.

This leadership transition underscores Apple’s commitment to maintaining stability and continuity within its executive team while leveraging Parekh’s extensive financial expertise. As the company continues to innovate and expand globally, Parekh’s role as CFO will be pivotal in navigating Apple’s financial strategies and growth initiatives.

The change also highlights Apple’s ability to develop internal talent, reinforcing its position as one of the world’s most admired companies. With Parekh’s deep understanding of Apple’s financial ecosystem and Maestri’s new focus on corporate services, Apple is poised for continued success in its next chapter of growth and innovation.

Ayuvya, a renowned Ayurvedic wellness brand, has unveiled its latest addition to the daily wellness lineup with three new Ayurvedic juices: ‘Care of Cholesterol,’ ‘Care of Diabetes,’ and ‘GO-ON.’ This innovative range is designed to provide natural solutions for heart health, diabetes management, and vitality enhancement, catering to specific wellness needs with the power of Ayurvedic herbs.

The juices blend authentic Ayurvedic principles with modern science to offer targeted benefits. ‘Care of Cholesterol’ and ‘Care of Diabetes’ are tailored for individuals aged 30 and above, focusing on cholesterol regulation and blood sugar management, respectively. Meanwhile, ‘GO-ON’ targets younger consumers aged 25 and above, aiming to enhance energy, stamina, vitality, and immunity.

Each juice incorporates potent Ayurvedic herbs known for their therapeutic effects. ‘GO-ON’ combines Kulanjan and Ashwagandha for improved energy and immunity, while ‘Care of Diabetes’ features Giloy and Jamun to help control blood sugar. ‘Care of Cholesterol’ uses Arjun and Lauki to promote heart health and maintain cholesterol levels.

Astha Jain, Co-Founder, Ayuvya shared, “Our new wellness juice range is designed to be blended with dynamic Ayurvedic herbs, carefully selected for their therapeutic properties. At Ayuvya, we prioritize quality and safety above all else. Our products are licensed by the Ayush Ministry and are manufactured under the direct supervision of qualified Ayurvedic doctors, ensuring the highest standards are met. Priced between Rs. 699 and Rs. 799, these juices are available on our official website, along with major e-commerce platforms like Amazon, Flipkart, Snapdeal, Meesho, Jiomart, and Shopclues, with plans to expand further, thus widening the reach of wellness to many.” 

Ayuvya is already preparing to expand its wellness range with additional flavors and products targeting concerns like PCOS/PCOD and gut health, reaffirming its dedication to holistic health and well-being through Ayurvedic innovation.

The Body Shop, a British-born beauty brand, is extending its Braille initiative, already operational in five Activist Stores across Mumbai, New Delhi, Gurgaon, and Bengaluru, to more locations across India. This initiative, aimed at improving accessibility for visually impaired customers, aligns with the brand’s commitment to inclusivity. Announced on World Braille Day (4 January), the expansion is set to be completed by the end of 2025.

“This innovative move, the first-of-its-kind by The Body Shop, will be a part of a phased approach across its stores countrywide, representing a significant milestone in the brand’s ongoing efforts toward inclusivity and accessibility in India,” said Harmeet Singh, Chief Brand Officer, The Body Shop- Asia South.

The initiative began at the Activist Workshop store in Palladium Mall, Mumbai, during The Body Shop’s 18th anniversary celebrations in 2024. Its success, driven by positive feedback and community support, has paved the way for a broader rollout.

The Body Shop has been a key player in India since its entry in 2006 under Quest Retail Pvt Ltd, a Delhi-based cosmetic manufacturing company. Today, the brand operates over 200 stores nationwide, including more than 20 Activist Workshop stores. Its reach extends to over 1,500 cities through a robust online presence and partnerships with leading e-commerce platforms.

Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop has become a global leader in ethical beauty, with nearly 3,000 stores in more than 68 countries. Known for its social and environmental responsibility, the brand has consistently championed initiatives that prioritize inclusivity and sustainability.

With the expansion of the Braille program, The Body Shop reinforces its commitment to creating a more inclusive shopping experience. This initiative not only sets a benchmark in the beauty industry but also underscores the brand’s vision of empowering all individuals to enjoy accessible and equitable retail experiences.

BlackCarrot, India's pioneering dinnerware brand for health-conscious consumers, has announced a significant seed funding round backed by esteemed investors, including We Founder Circle, EvolveX accelerator, and Suraj Nalin, Co-Founder of PlaySimple Games. This strategic funding marks a milestone in BlackCarrot's journey to revolutionize dining experiences in India.

The investment builds on BlackCarrot’s earlier partnership with Bollywood actress Neha Dhupia and Agnello Dias, Co-Founder of Taproot Dentsu, who joined the company as equity partners. The brand, recognized as a Start-up by the Government of India, aims to disrupt the dinnerware market with its innovative, health-conscious products.

BlackCarrot’s product range includes Bone China (Animal Bone Ash)-free crockery, 304 food-grade stainless steel cutlery, and lead-free glasses—offering a healthier alternative to traditional dinnerware. The company is committed to redefining the dining experience for Indian consumers by prioritizing safety and well-being.

Yadupati Gupta(Ex J.P. Morgan and Avendus Investment Banker) and Vishal Gupta(Ex Marketing & Sales Head Wipro Consumer Care and VIP Luggage Group Company), Co-Founders of BlackCarrot expressed, “This investment will fuel our growth across all channels, including our website, marketplaces, and quick commerce platforms.”

Neha Dhupia on the fundraise shared, "BlackCarrot’s commitment to creating dinnerware that's not only stylish but also safe and healthy resonates deeply with me. I'm excited for our future growth along with our new investors.”

The dinnerware market in India is undergoing a transformation, with increasing consumer awareness about the materials and safety of products used in everyday dining. BlackCarrot’s focus on providing stylish, sustainable, and safe options aligns with this shift, positioning the brand as a trailblazer in the industry. With its latest funding round, BlackCarrot is well-positioned to lead this revolution, redefining dining experiences for Indian households and beyond.

As the brand continues its upward trajectory, it remains committed to its mission of offering healthier and more sustainable dinnerware solutions. With the backing of prominent investors and the support of notable personalities like Neha Dhupia, BlackCarrot is set to make a lasting impact on the way Indians dine, one innovative product at a time.

Hindustan Unilever Limited (HUL), one of India’s leading FMCG giants, is reportedly finalizing a major deal to acquire Jaipur-based skincare startup Minimalist, which is backed by Peak XV Partners, for approximately Rs 3,000 crore ($350 million).

If this acquisition is completed, it would mark a significant milestone for Minimalist, which has seen a substantial increase in its valuation from about Rs 630 crore (around $75 million) to an impressive Rs 3,000 crore ($350 million) in a short span of just three years. This sharp rise in valuation is attributed to the startup's consistent profitability and impressive revenue growth. It highlights Minimalist’s ability to thrive in a competitive industry and its strong market position, particularly in the direct-to-consumer (D2C) skincare segment. If the deal goes through, it will rank among the largest transactions in India’s D2C skincare sector in recent years.

Minimalist has experienced exceptional growth in its financial performance. In FY24, the company reported a revenue of Rs 350 crore, marking an 89 percent increase compared to Rs 184 crore in FY23. Furthermore, its profits more than doubled during the same period, rising from Rs 5 crore to Rs 11 crore. This consistent upward trajectory has made Minimalist one of the most prominent skincare startups in the country. Data also reveals that the company has maintained profitability for at least four consecutive years, underlining its strong business fundamentals and operational efficiency.

The acquisition of Minimalist would be a strategic move for HUL, reinforcing its position in the fast-growing skincare and personal care market, particularly in the D2C segment, where competition has intensified. The deal aligns with HUL’s ongoing efforts to expand its footprint in the wellness and skincare industry, as well as to tap into the growing demand for premium and niche skincare products in India.

“In line with our business strategy, on an ongoing basis, we evaluate various strategic opportunities for the growth and expansion of our business. We will make appropriate disclosures whenever there is any material development that requires disclosure under applicable laws,” shared a company spokesperson.

The potential acquisition of Minimalist by HUL would not only provide the startup with the financial backing and resources to scale further but also open up new avenues for growth, particularly in terms of expanded distribution networks, marketing capabilities, and product innovation.

Zepto, the fast-growing quick commerce firm, has established a new entity, Zepto Marketplace Private Limited, signaling a potential shift in its business model. The new entity, registered on October 22, 2024, suggests a move from Zepto’s current business-to-business-to-consumer (B2B2C) structure to a marketplace model.

Currently, Zepto operates by licensing its brand and platform to third-party entities such as Geddit Convenience, which manages end-consumer sales. These entities procure inventory from Zepto’s parent company, Kiranakart Technologies Pvt Ltd, which functions as a B2B entity. Kiranakart sources products directly from brands and supplies them to the licensees, who pay a fee for using Zepto’s branding and platform. This structure allows Zepto to oversee procurement and branding while delegating retail operations and customer interactions to its partners.

Founded by Stanford dropouts Aadit Palicha and Kaivalya Vohra, Zepto has become a prominent player in the quick commerce industry, competing with rivals like Blinkit and Instamart. In 2024, the startup made headlines by raising approximately $1.4 billion, including a significant $350 million round in November led by Indian high-net-worth individuals (HNIs), family offices, and major financial institutions, with Motilal Oswal’s private wealth division taking the lead.

“Becoming a majority Indian-owned company builds trust — not just with policymakers, but also with the public and shareholders. It’s an advantage in the long run for creating a strong, trusted brand,” stated Aadit Palicha, CEO, Aadit Palicha.

Zepto’s push toward becoming a majority Indian-owned company aligns with regulatory scrutiny of foreign-funded quick commerce platforms. Under India’s foreign direct investment rules, online marketplaces funded by foreign capital cannot own inventory or control sellers directly. By transitioning to a marketplace model, Zepto can now take greater control of its inventory and seller relationships.

This shift also coincides with Zepto’s efforts to attract local investors. Initially targeting $150 million, the company doubled its fundraising to $350 million in November 2024, reflecting growing investor interest in the quick commerce sector. High-profile investors in this round include Raamdeo Agrawal of the Motilal group, Ranjan Pai of the Manipal group, the Mankind Pharma family office, the Cello family office, and celebrities like Amitabh Bachchan and Sachin Tendulkar through their family offices.

Despite its rapid growth, Zepto faces challenges related to significant cash burn. Reports indicate that its monthly expenditures exceed $35 million, driven by dark-store expansions and customer acquisition efforts. To sustain its growth, Zepto has been exploring capital markets and is reportedly in discussions with investment banks, including Morgan Stanley and Goldman Sachs, for an initial public offering (IPO).

Additionally, Zepto is in the process of shifting its domicile from Singapore to India, joining a growing number of Indian startups making similar moves to align with local regulations and strengthen their domestic presence.

Skinvest, the innovative skincare brand tailored for Indian skin, is taking skincare to new heights with the return of its iconic CEO Serum – Multi-Active Skin Potion. This highly anticipated upgrade combines a potent mix of ingredients to tackle multiple skin concerns such as dullness, uneven tone, acne, dark spots, and texture, all in one powerful serum.

The CEO Serum has long been loved for its ability to address several skin issues at once, and the new formula now includes 25 advanced actives and nourishing botanicals. This lightweight yet deeply effective serum hydrates, brightens, and rejuvenates the skin, making it the ultimate “boss” of skincare routines.

The upgraded formula targets dark spots, hyperpigmentation, and fine lines, while also boosting the skin’s natural glow. Its fast-absorbing texture ensures it can be easily layered under sunscreen or makeup, making it a versatile addition to any skincare routine.

The CEO Serum is designed to nourish, repair, protect, and brighten the skin, eliminating the need for multiple products. It contains key ingredients like Niacinamide to balance oil, hydrate, and reduce pores, while Squalane locks in moisture. Hyaluronic Acid plumps the skin, Alpha Arbutin brightens and fades dark spots, and Ceramides strengthen the skin barrier. Peptides promote skin elasticity, and Azelaic Acid reduces acne and refines texture. Tranexamic Acid helps fade pigmentation, while Turmeric soothes and enhances radiance. Ashwagandha helps fight visible signs of aging. The result is healthy, glowing skin in a short amount of time.

The serum comes in a sleek glass dropper bottle that ensures precision with each use. The UV-protected glass keeps the formula effective, and the compact, travel-friendly design makes it easy to carry. The dropper minimizes waste, ensuring the perfect amount is applied every time.

Results are visible from the first use, with skin feeling hydrated and soft. In just one week, the skin appears brighter and smoother. After one month, breakouts and dark spots begin to fade, revealing clearer skin. By four months, the skin becomes firmer and more radiant, and after ten months, the skin looks youthful, resilient, and glowing.

Lightweight and fast-absorbing, the CEO Serum is suitable for all Indian skin types and can be used in both morning and night routines. Free from fragrances and alcohol, it is safe for pregnant and lactating women. Its non-comedogenic, high-performance formula ensures it won’t clog pores or cause purging, making it ideal for sensitive skin.

The relaunch of the CEO Serum marks another milestone in Skinvest’s mission to redefine skincare with powerful solutions that cater to every skin need.

Cupid Limited, a prominent manufacturer in India's retail and FMCG sector, has received a purchase order valued at Rs 14.91 crore from the Medical Stores Department, Government of Tanzania. The order involves the supply of male condoms under an international framework agreement and is slated for execution between February and April 2025.  

The company, known for its diverse portfolio of products including condoms, personal lubricants, IVD kits, deodorants, and other FMCG goods, continues to strengthen its presence in international markets with such agreements.  

Aditya Halwasiya, Managing Director of Cupid Limited stated, “We are happy to receive this order and look forward to more value-accretive business with the Medical Stores Department, Government of Tanzania in the future. It is a testament to our consistent quality, reliability, and commitment to supporting global health initiatives.”  

This order reinforces Cupid Limited’s role as a key player in the global retail supply chain for health and personal care products, while also highlighting India’s growing footprint in international markets.

Quick commerce leader Blinkit has introduced a 10-minute ambulance service in select areas of Gurugram as part of a pilot project aimed at addressing the need for faster medical response times in urban areas.

The innovative service allows users to request an ambulance directly through the Blinkit app. "These ambulances will be stocked with essential life-saving equipment, including oxygen cylinders, AED (automated external defibrillator), stretcher, monitor, suction machine, and essential emergency medicines and injections. They will also be equipped with a scoop stretcher and a wheelchair to safely transport those in need,” the company said in a statement.

Each ambulance will have a dedicated team onboard, consisting of a paramedic, a duty assistant, and a trained driver, ensuring professional care and efficient transportation for medical emergencies.

“We are taking our first step towards solving the problem of providing quick and reliable ambulance service in our cities. The first five ambulances will be on the road in Gurugram starting today,” said Albinder Dhindsa, CEO, Blinkit.

Unlike many commercial ventures, Blinkit's ambulance service is not driven by profitability. “Profit is not a goal here. We will operate this service at an affordable cost for customers and invest in really solving this critical problem for the long term,” Dhindsa emphasized.

By leveraging its expertise in fast delivery and technology, Blinkit is redefining its role in society, extending beyond e-commerce to address critical healthcare challenges. The service underscores the company’s commitment to innovation and public welfare, marking a transformative shift in how quick commerce can contribute to essential services.

This ambitious project not only highlights Blinkit’s capability to diversify but also demonstrates the potential for technology-driven solutions to create meaningful social change. As the pilot unfolds in Gurugram, all eyes will be on Blinkit to see how this service evolves and impacts emergency healthcare accessibility nationwide.

Zepto, the quick-commerce platform, delivered an impressive 2 crore snack packets between midnight and 4 AM in 2024 to satisfy late-night cravings, with Mumbai alone accounting for 31.5 lakh of those orders, living up to its reputation as a city that never sleeps.

In a statement revealing consumer behavior trends across India, Zepto highlighted its fastest delivery of the year, clocking in at just 25 seconds. The data showcased regional preferences, with Bengaluru residents focusing on self-care, ordering 28,000 massagers during late-night hours, while Delhiites indulged their taste buds with 12 lakh orders of Lay’s Magic Masala.

Other unique buying patterns emerged across cities. A tea lover from Kolkata purchased 96 packs of Tata Tea Gold, while a spiritual shopper from Gurugram ordered 707 pooja essentials. Zepto also pointed out quirky combinations from user orders, such as dumbbells with samosas, pooja essentials with tonic water, and knives paired with Dettol, adding a humorous touch to the insights.

The company’s delivery partners traveled a staggering 34 crore kilometers in 2024, equivalent to circling the Earth 8,000 times. Some of the year’s standout orders included 481 watermelons by a single customer in Chennai and over 5,200 pet food units by a pet lover. The appetite for vegetables was also notable, with 9 lakh karelas, 1.3 lakh tindas, 77 lakh bhindis, 23 lakh lauki, and 40 lakh baingans delivered to homes across the country.

2024 was a landmark year for Zepto financially. In November, it raised $350 million, marking the largest 100% domestic fundraising in India’s startup ecosystem, following a $665 million raise in June. Led by Motilal Oswal’s Private Wealth Division, the round saw participation from Indian HNIs, family offices, and financial institutions.

Zepto also managed to reduce its losses to Rs. 1,248.6 crore in FY24 from Rs. 1,272.4 crore in FY23, while more than doubling its revenue to Rs. 4,454 crore, compared to Rs. 2,025 crores in the previous fiscal, as per Tofler data.

itel, a prominent name in India’s tech landscape, is set to revolutionize the online shopping experience with the launch of a comprehensive range of feature phones, True Wireless Stereo (TWS) earbuds, neckbands, and fast-charging power solutions on Zepto. As part of a special limited-time offer, customers can enjoy bumper discounts exceeding 40 percent on these products. This strategic move underscores itel’s commitment to making cutting-edge technology accessible across both online and offline channels, providing unmatched value at unbeatable prices.

Recognized as a leader in the feature phone segment, itel is celebrated for its durable, affordable, and value-driven offerings. The brand has empowered millions of Indians through innovative features like King Voice, which democratizes access to technology. Leveraging its strong presence in both smartphone and feature phone markets, itel is now venturing into the smart gadgets segment with a new lineup that combines premium design with practical functionality.

itel is raising the bar in the affordable audio market with a sleek and feature-packed range of TWS earbuds, wired earphones, and stylish neckbands. These products cater to the dynamic needs of modern consumers by offering advanced features such as Environmental Noise Cancellation (ENC) within the sub-Rs. 2,000 price range, making high-end technology more accessible. Additionally, itel’s premium range of power banks and GaN chargers addresses the growing power needs of tech-savvy users. These solutions ensure fast charging and superior efficiency, making them an essential companion for today’s youth.

Arijeet Talapatra, CEO, itel India said, "This partnership with Zepto perfectly aligns with itel’s vision of democratizing technology for millions of Indians. According to a recent report by Redseer, quick commerce is expected to increase by 75 percent in FY25, providing a golden opportunity for itel to tap into the unexplored potential of Tier II cities. By combining Zepto's ultrafast delivery network with itel’s strong presence in the mobile and gadgets market, we aim to provide seamless access to technology for our consumers." 

Chandan Mendiratta, Chief Brand Officer, Zepto shared, “We are thrilled to partner with itel, a brand known for its innovation and democratization of technology. By launching itel mobiles and smart gadgets on Zepto, we’re enhancing the convenience of millions of Indians. Our superfast delivery model aligns perfectly with itel’s mission to make smart technology easily available to everyone. Together, we’re redefining how our customers experience technology, creating a seamless and delightful experience for them.”

itel’s latest launch on Zepto comes with incredible introductory offers on its product lineup. For feature phones, the brand offers significant discounts on models known for their durable design, large displays, long-lasting battery life, King Voice, and Bluetooth support, making them ideal for everyday use. In the smart gadgets category, the TWS earbuds stand out with their sleek design, ENC, powerful bass, and superior sound clarity, perfect for music enthusiasts and busy professionals. The neckbands, equipped with AI ENC, sweat-proof design, and extended battery life, are tailored for sports lovers and multitaskers, while the wired earphones deliver crystal-clear sound without battery concerns, ensuring uninterrupted use at competitive prices.

Adding to its offerings, itel has introduced a premium range of power banks, GaN chargers, and wall adapters designed to meet the increasing demand for fast-charging and efficient power solutions. These products are engineered to provide high efficiency and convenience for today’s on-the-go lifestyle.

Through this launch on Zepto, itel reinforces its position as a pioneer in delivering innovative and affordable technology to millions of Indians. With its customer-centric approach and a robust online presence, the brand continues to redefine the tech experience in India.

boAt, one of India’s leading audio and wearable brands, has launched two advanced smartwatches—the Enigma Daze and Enigma Gem—designed to cater to the modern woman. These wearables combine style, functionality, and cutting-edge technology to enhance daily life.

The boAt Enigma Daze features a 1.3” luminous HD display with 360*360 pixel resolution, offering vibrant visuals and a seamless user experience through its functional crown. The boAt Enigma Gem boasts a 1.19” AMOLED display with an Always-on Display mode, ensuring critical information is always visible. Both smartwatches feature sleek metallic designs that balance sophistication and durability.

A discreet SOS function prioritizes safety, enabling users to send silent alerts with their location during emergencies, and providing reassurance and support in critical situations. Additionally, the smartwatches emphasize health and wellness with features like menstrual cycle tracking, heart rate and SpO2 monitoring, stress management, and sleep tracking. They also include 700+ active modes and integrate with the Crest App Health Ecosystem, offering tools like Wellness Crew, Fit Buddies, and gamified rewards through boAt Coins to keep users motivated.

With BT Calling, the Enigma Daze stores up to 10 contacts, while the Enigma Gem allows for 20 contacts, ensuring users stay connected effortlessly. Both devices are IP67-rated for dust and water resistance and feature customizable watch faces through the DIY Watchface Studio, allowing for personal expression.

The boAt Enigma Daze comes in four elegant colors: Metallic Silver, Metallic Black, Metallic Gold, and Cherry Blossom, starting at just Rs. 2,199. The boAt Enigma Gem is available in three premium shades: Rose Gold, Metallic Black, and Metallic Silver, priced at Rs. 2,699. Both are available on boAt’s official website, leading e-commerce platforms and select retail outlets.

Customers can pre-book their smartwatch starting December 26, 2024, and avail an additional Rs. 100 off using select bank offers.

Anant Goel, the visionary entrepreneur who pioneered overnight and contactless grocery delivery in India with Milkbasket, is now making waves in the fresh commerce space with Handpickd. The innovative platform, which centers on 'match-making,' is set to transform how urban households shop for fruits and vegetables by leveraging artificial intelligence (AI) to deliver a more personalized and efficient shopping experience.

Handpickd, built on over two years of offline experience under the brand Sorted, was quietly launched in April 2024 by Anant and his co-founders, Nitin and Sahil. Since its launch, the app has already completed more than 100,000 orders, delivering over 400,000 kilograms of fresh produce in just two micro-markets in Gurgaon. Currently operating at an Rs. 10 crores annual revenue run rate, Handpickd has big plans to expand and aims to launch 30+ new micro-markets across Gurgaon and Delhi NCR within the next year.

“Having spent 9 years dealing with fresh and especially the last two years experience of running offline stores, the realisation is quite simple: Every family is unique and so are their fruits & veggies. Selling fruits & vegetables is not a business of trading, it’s an art of match-making. This is what a customer does when they walk into an offline store and handpick their fresh produce. To become a successful online fresh destination, match-making is what we have to facilitate at scale. That’s what handpickd is all about,” said Anant Goel, Co-founder, Handpickd.

Handpickd’s core innovation lies in its match-making approach, which is powered by AI. The app enables customers to specify the exact number, ripeness, and size of fruits and vegetables they require, giving them the flexibility to personalize their orders. Whether it’s 2 soft and 3 crunchy guavas, an extra ripe pear for an infant, or 3 large moolis for paranthas, the platform ensures that each customer receives exactly what they want, directly from farmers.

Unlike traditional grocery apps, Handpickd eliminates the need for set quantities or pack sizes, allowing users to order precisely as per their needs. The app's intuitive interface lets users select their desired produce and specify the level of ripeness, with Handpickd’s algorithm ensuring the delivery meets those preferences consistently.

In addition to offering personalized shopping, Handpickd operates on a zero inventory model to reduce waste in its direct-from-farm supply chain. By reintroducing sorting rejections just-in-time into traditional fresh supply chains, Handpickd also minimizes the need to discard fresh produce, ensuring a more sustainable approach to grocery delivery.

Arata, a direct-to-consumer (D2C) haircare brand, has raised $4 million (approximately Rs. 34 crores) in a Series A funding round. The investment was led by Unilever Ventures, with participation from BOLD, the venture capital arm of L'Oréal, and existing investor Skywalker Family Office.

Established in 2018 by Dhruv Bhasin and Dhruv Madhok, Arata has gained recognition as a key player in India's personal care sector. The brand specializes in haircare solutions designed to cater to Indian hair types, addressing various needs such as hair growth, dandruff treatment, styling, and maintenance for straight, wavy, and curly hair.

The funds will be utilized for product innovation, consumer research, and expanding the brand's distribution channels. Arata’s products are currently available through its website, quick-commerce platforms like Zepto, Blinkit, and Instamart, as well as e-commerce marketplaces such as Amazon, Nykaa, and Flipkart.

With over 1.5 million customers served annually, the company has achieved an annual revenue run rate (ARR) of Rs. 72 crore, reflecting a 3X growth over the past year.

"We will continue to invest in innovation, consumer research, and distribution across our website, quick-commerce platforms, and marketplaces to build India's most loved hair beauty brand," shared, Bhasin and Madhok, Co-founders.

Pawan Chaturvedi, Partner and Head of Asia at Unilever Ventures said, "With a strong innovation pipeline and a solid foundation, Arata is poised for greater success in the coming years, and we are excited to be a part of this journey."

Competing with established brands like WOW Skin Science, Pilgrim, and Mamaearth, Arata operates in a rapidly growing market. This funding round underscores investor confidence in the brand’s potential to scale and emerge as a leader in India's haircare industry.

By enhancing its product offerings and expanding its reach, Arata is positioning itself as a preferred choice for effective, India-centric haircare solutions.

Cupid Limited, a key player in India’s retail and manufacturing sector for healthcare and personal products, has received an order worth approximately Rs 18.20 crore from the United Nations Population Fund (UNFPA). The order, which includes the supply of male and female condoms, will be executed over the next five months. This aligns with the company's commitment to international health and well-being initiatives.  

The order is governed by a Long-Term Agreement (LTA) between Cupid Limited and UNFPA, reinforcing their long-standing partnership in global health projects.  

Aditya Halwasiya, Managing Director of Cupid Limited said, “We are honoured to receive these prestigious orders from the UNFPA. It is a testament to our consistent quality, reliability, and commitment to supporting global health initiatives. We remain steadfast in our mission to contribute to a healthier, safer, and better world for all.”  

This milestone highlights Cupid Limited’s position as a prominent player in the global healthcare sector and its dedication to creating a positive impact through innovative healthcare products.  

In addition to condoms, Cupid Limited manufactures a wide range of products, including water-based personal lubricants, IVD kits, deodorants, perfumes, almond hair oil, body oils, and petroleum jelly, catering to both retail and healthcare markets in India and internationally.

Mokobara, a reowned brand renowned for its innovative travel products, has proudly announced the opening of its 25th store in Vaishali Nagar, Jaipur. This marks a significant achievement for the brand, as it is also the first Mokobara store in the vibrant city of Jaipur, showcasing the company's continued growth and expanding footprint across India.

The exciting announcement was shared via LinkedIn by a company official, who celebrated the milestone and reflected on the remarkable journey from its humble beginnings. The journey from 0 to 25 has been nothing short of extraordinary. With every store we open, the sense of accomplishment and the drive to keep growing remains as strong as ever.

Mokobara has become known for its high-quality, stylish, and functional travel products. The brand takes great pride in its meticulous attention to detail, ensuring that every product is designed to enhance the travel experience. From super-silent ninja wheels to color-matched premium zippers, Mokobara’s travel gear undergoes rigorous testing, including handling tests to ensure durability, even in airport mishandling situations. This commitment to excellence ensures that Mokobara’s products not only look great but also perform reliably.

Whether traveling for business or leisure, Mokobara products are designed to provide a smooth and enjoyable journey. The brand’s travel gear continues to redefine the travel experience, making every trip feel effortlessly stylish and comfortable. The new store in Jaipur is just the latest step in Mokobara's journey of growth, with more stores and innovative products on the horizon. As Mokobara expands its reach across India, it remains dedicated to delivering premium travel solutions that elevate the journey for every customer.

With its commitment to craftsmanship and customer satisfaction, Mokobara is poised to continue its upward trajectory, providing modern travelers with products that seamlessly blend durability, convenience, and aesthetic appeal. The opening of the Vaishali Nagar store marks an exciting new chapter in Mokobara’s story, and the brand looks forward to offering its carefully designed products to an even larger audience in the years to come.

This festive season, Tramontina has unveiled its All-in-One Pan, designed to be the ultimate holiday gift for families who cherish the joy of cooking. Combining functionality, style, and innovation, the pan is crafted to honor time-honored festive recipes while promoting healthier cooking practices.

The All-in-One Pan is equipped with a 100 percent non-toxic ceramic-coated non-stick interior, ensuring both effortless cleaning and healthier meal preparation. Accompanying the pan are a durable aluminum lid, two beechwood utensils, and a removable steamer insert. Dual easy-pour spouts add convenience, while its stay-cool silicone grip and stainless-steel handle enhance comfort and usability. The induction-ready and dishwasher-safe design makes it a versatile addition to any modern kitchen.

From steaming and sautéing to frying and simmering, the All-in-One Pan is designed to handle all cooking needs, replacing multiple cookware items. It saves space, adds efficiency, and serves as a stylish addition to your kitchen.

Beyond functionality, the All-in-One Pan is available in vibrant color options, making it a stylish addition to any kitchen. Its aesthetic appeal allows it to double as elegant serveware, creating a seamless transition from stovetop to dining table. Whether for a festive feast or a casual dinner, the pan promises to elevate the cooking and dining experience.

Tramontina sees the All-in-One Pan as more than just cookware. It is a celebration of tradition, family, and the cherished recipes that bring people together during the festive season. Designed to last, the pan encourages a connection between loved ones through the act of creating and sharing meals.

This holiday season, Tramontina invites families to embrace the joy of cooking and gifting with the All-in-One Pan—a product crafted to inspire, innovate, and transform holiday celebrations.

Zoomcar Holdings, Inc. (Nasdaq: ZCAR), one of India’s leading car-sharing marketplace, has announced the launch of Zoomcar Cabs, a pilot service in Bengaluru offering commercial vehicles with professional drivers at competitive prices. This strategic move marks Zoomcar’s foray beyond its successful self-drive platform, highlighting its commitment to diversifying offerings and enhancing customer satisfaction.

The introduction of Zoomcar Cabs comes in response to growing customer demand for a reliable and transparent alternative to traditional cab services. Unlike conventional cab options that often limit customers to generic car categories like sedans or hatchbacks, Zoomcar Cabs uses AI-powered cataloging and pricing to provide detailed vehicle choices. Customers can select the exact car model, view reviews and ratings, and assess vehicle quality based on parameters like manufacturing year, age, and boot space.

The service allows customers to book a car for durations ranging from two hours to over 30 days, providing unparalleled flexibility. Once booked via the Zoomcar app, customers retain full control over routes, stops, and destinations without needing to update trip details on the app.

Hiroshi Nishijima, CEO, Zoomcar said, “The launch of Zoomcar Cabs reflects Zoomcar’s focus on listening to customer feedback and delivering tailored solutions with an added layer of transparency and flexibility that sets it apart from other apps. Guests can effortlessly book their preferred vehicles, whether for self-drive or with a driver, all through the single Zoomcar app - eliminating the need for multiple apps to meet their travel needs.”

The Bengaluru pilot serves as a beta test for the service, enabling Zoomcar to refine its model before a planned expansion to other cities in 2025. With its unique approach to vehicle selection, flexibility, and customer experience, Zoomcar Cabs is poised to set new standards in the cab industry.

Whether for business trips, family vacations, or daily commutes, Zoomcar Cabs combines diversity, quality, and affordability, aiming to redefine how Indians experience chauffeur-driven travel.

California-based footwear retailer Skechers has unveiled its latest outlet at the Lulu International Shopping Mall in Kozhikode, Kerala, marking the brand’s continued expansion in South India. The 1,503 sq. ft. store is Skechers' third outlet in Kozhikode, reinforcing its commitment to catering to the region's growing market.

The store's opening coincided with Skechers’ eighth Community Goal Challenge, held from December 17 to 19. This fitness-focused event saw South Indian actress Malavika Mohanan and numerous participants collectively achieve a 1,000-kilometer run at the store.

“Our new store is ideal for our global brand—in one of India’s growing markets, with income and exposure to a large population from outside as well as within the country. Kozhikode’s rich sporting culture also made it the perfect place for our Community Goal Challenge, which reflects Skechers’ core values of community, fitness, and support for young athletes,” shared Rahul Vira, CEO, Skechers Asia Pvt. Ltd.

As part of the Community Goal Challenge, Skechers donated 100 pairs of children’s shoes to the PT Usha Foundation, an organization dedicated to nurturing athletic talent.

“It was wonderful to be part of the Skechers Community Goal Challenge. Seeing the enthusiasm and determination of young athletes was truly inspiring. Events like this not only celebrate sports but also bring people together, and it was amazing to connect with the vibrant community of Kozhikode,” said Mohanan.

The new store features Skechers’ latest lifestyle footwear collections and includes dedicated Skechers Performance walls and comfort technologies catering to every age and activity, including fashion, sports, casual wear, work, and children’s styles.

With 427 retail locations across India, including cities like Delhi, Mumbai, Chennai, Bengaluru, and Kolkata, Skechers continues to strengthen its footprint. Globally, the brand is available in 180 countries through specialty stores, online platforms, and approximately 5,300 exclusive retail outlets.

Virgio has marked a milestone in Indian fashion by inaugurating its first sustainable store at M5 Ecity Mall, Electronic City, Bengaluru. This flagship outlet features Virgio’s complete collection of sustainable apparel, including everyday essentials, bold statement pieces, and exclusive limited-edition designs, crafted to inspire conscious choices.

The store is designed to offer more than just a shopping experience. Customers will benefit from educational programs on sustainable fashion practices, personalized styling consultations, and exclusive seminars, reinforcing the brand’s mission to blend style with environmental responsibility.

Amar Nagaram, Co-founder of Virgio shared, “We’re thrilled to introduce the first-ever sustainable store in India to our community. This store is more than just a place to shop; it’s a hub where sustainability, style, and social responsibility come together. Our customers will have the chance to explore our collections in person, discover how our garments are made, and leave with a deeper understanding of how fashion can be both beautiful and planet-friendly. We are committed to prioritizing customer privacy while providing a seamless checkout experience.”

With sustainability as a core value, Virgio aims to redefine fashion retail by creating a space that educates and empowers customers to make environmentally friendly choices.

Looking towards the future, Virgio has ambitious plans for expansion across India. In 2025, the brand plans to open several more stores, making sustainable fashion more accessible to a wider audience. By offering stylish, high-quality, and eco-friendly clothing, Virgio is paving the way for a more sustainable and responsible fashion industry in India.

Through this launch, Virgio continues to lead the charge in merging fashion with environmental responsibility, and the new store stands as a testament to the brand’s dedication to sustainability and innovation in the fashion world.

ASICS has unveiled the latest addition to its popular bounce category with the launch of the NOVABLAST 5 running shoe. This highly anticipated update brings a uniquely energized and comfortable running experience, blending lightweight materials with ASICS’ new midsole innovation.

Staying true to the ASICS Design Philosophy, which emphasizes continuous improvement, the NOVABLAST 5 introduces significant upgrades in midsole foam, upper construction, tongue tooling, and overall design elements.

The NOVABLAST 5 shoe debuts FF BLAST MAX foam cushioning, previously seen in the GLIDERIDE MAX shoe. This advanced midsole material enhances bounce properties by approximately 8.5 percent compared to its predecessor, making the NOVABLAST 5 the only ASICS shoe to feature a complete FF BLAST MAX technology midsole.

In addition to the upgraded midsole, the upper has been re-engineered with an Engineered Jacquard mesh for improved breathability, offering a more comfortable fit compared to the previous woven material. Inspired by the SUPERBLAST footwear line, the tongue construction now incorporates a gusseted wing design, providing a secure lockdown to instill confidence during workouts.

The NOVABLAST 5 retains its signature geometric midsole aesthetic, a defining feature since the product's debut five years ago. The dynamic design creates a visual illusion of dimensional warp as runners move through their stride.

“We approached the design and structure of the NOVABLAST 5 shoe in a way that would allow the FF BLAST MAX to show its full potential for the consumer. Visually, we wanted the design to mimic the wearer’s dynamic experience and underfoot feeling as they run in this latest version of the NOVABLAST line,” shared Yosuke Atarashi, Senior Designer of Footwear at ASICS and lead designer of the NOVABLAST 5 shoe.

The updated midsole and outsole construction build on the energetic, bouncy, and comfortable ride that runners have come to expect from the NOVABLAST line. Enhancements include a pod-like groove in the forefoot, creating a springy sensation that propels runners forward with each step.

The NOVABLAST 5 running shoe will be available globally starting December 20, 2024, priced at Rs. 13,999. With its cutting-edge design and superior comfort, the NOVABLAST 5 promises to elevate the running experience for athletes and enthusiasts alike.

Omnigel, India’s well-known pain recovery brand from Cipla Health Limited, has launched three innovative product formats aimed at addressing the evolving needs of Indian consumers. The new offerings include the Omnigel Active Roll-On, Omni Ortho Oil, and the Omnigel Active Pack priced at Rs. 10, combining ease of use, affordability, and advanced formulations. Staying true to its philosophy, “Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,” Omnigel remains committed to helping consumers enjoy life without disruptions, solidifying its position as a trusted partner in pain relief.

The Omnigel Active Roll-On is a portable, on-the-go solution crafted for active lifestyles. Its advanced formula, enriched with five natural ingredients, is designed to enhance joint flexibility and mobility. The roll-on’s convenient application ensures hassle-free and immediate pain relief, making it a practical choice for busy individuals. Omni Ortho Oil offers a targeted solution for those experiencing recurring joint pain. With a blend of six natural oils, the formulation penetrates deeply to provide long-lasting comfort, exemplifying the perfect combination of natural care and innovation.

For affordability and accessibility, the Omnigel Active Pack is priced at just Rs. 10, making effective pain relief available to a broader audience. This compact and convenient format is ideal for first-time users or those seeking a trial-friendly solution, ensuring pain management is always within reach.

Shivam Puri, CEO, Cipla Health Ltd. said, “Omnigel is a responsible market leader in the pain care segment and hence needs to offer all relevant formats to consumers basis their requirements. – Omnigel hence has come out with a roll-on pack (Omnigel Active Roll On), an oil pack 9Omni Ortho Oil), and a Rs. 10 pack to cater to the diverse needs of our consumers. This launch underscores our commitment to ensure that no moment of joy is overshadowed by pain, as we continue to strengthen Omnigel’s legacy of trust and innovation across India.”

With its latest range, Omnigel continues to lead the way in pain relief, empowering consumers across the country to live their lives free from discomfort.

Whoppl, a prominent content-to-commerce company, has unveiled its newest vertical, Whoppl Bharat, aimed at harnessing the untapped potential of tier II and tier III markets in India. With evolving consumer behaviors, hyper-local engagement, and increasing digital adoption in these regions, Whoppl Bharat is set to provide tailor-made strategies that empower brands to connect authentically with this dynamic segment.

The launch aligns with a significant shift in the Indian market landscape, where the divide between India and Bharat is steadily narrowing. According to a recent Kantar report, digital payment usage in rural India has surged by 43 percent, and 60 percent of rural consumers have adopted technology, particularly smartphones and social media. This shift underscores a clear Bharat First approach, with over 50 percent of brand growth now driven by tier II and tier III markets. Additionally, hyper-local strategies have been shown to deliver a twofold increase in brand loyalty and engagement.

“Understanding the pulse of Bharat is no longer optional for brands – it is a necessity. Gone are the days when a single campaign could cater to a broad audience. With every 500 meters in India bringing a shift in dialect and culture, the need for hyper-local strategies has never been greater. At whoppl Bharat, we are committed to creating data-driven, impactful campaigns that speak the language of Bharat, delivering authenticity and resonance at every level,” shared Ramya Ramachandran, Founder, Whoppl.

Whoppl Bharat adopts a comprehensive strategy to deliver impactful results. It begins by closely collaborating with brands to understand their vision, target market, and campaign objectives, identifying unique challenges and opportunities in each region to craft tailored strategies for hyper-local engagement. Leveraging its proprietary influencer discovery tool, Whoppl AI, the vertical ensures that brands connect with the right influencers and creators from tier II and tier III regions. This tool provides deep insights into demographics, psychographics, and authenticity, ensuring campaigns resonate with local audiences. To maintain consistency and finesse in messaging across categories, Whoppl Bharat employs specialized language moderation manuals that preserve brand voice while accommodating regional nuances.

“As a company, we are bullish about the growth of tier II and tier III markets. The rising adoption of digital payments, smartphones, and social media shows that Bharat is ready, and brands need to be ready too. It’s about time we speak their language. With whoppl Bharat, we are empowering brands to move beyond one-size-fits-all strategies and create campaigns that are real, hyper-local, and reflective of India’s rich diversity,” added Ramachandran. 

Whoppl Bharat aims to set a new benchmark for hyper-local marketing, ensuring that brands resonate deeply with audiences across tier II and tier III  markets. By combining data, technology, and cultural insights, Whoppl Bharat is poised to drive meaningful growth for brands across the country.

Bangalore-based Mossant Fermentary, a brand renowned for its better-for-you beverages, has announced the availability of its kombuchas and tonics on Zepto. This strategic move expands Mossant’s footprint to 11 cities and over 1,000 stores, including prominent markets such as Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad.

Crafted with premium loose-leaf teas, quality herbs, and natural flavors through a traditional fermentation process, Mossant’s kombuchas offer an effervescent twist to daily refreshments. The brand’s clean-label tonics, known for their bold and innovative flavor profiles, cater to the growing demand for healthier soda alternatives.

Adithya Kidambi, CEO, Mossant Fermentary stated, “Partnering with Zepto allows us to take a significant step toward making Mossant beverages more accessible to consumers across India. With Zepto’s wide network and presence in the country’s fastest-growing markets, we’re excited to deliver our kombuchas and tonics directly to customers’ doorsteps. It’s a big milestone for us as we aim to cater to a growing audience seeking beverages that are clean, flavourful, and crafted with care.”

The non-alcoholic drinks market in India is projected to grow by 6.72 percent annually, reaching a market volume of $21.49 billion by 2028. This growth reflects the rising demand for alternative beverage options, a trend that Mossant is actively addressing with its innovative offerings.

Founded in October 2019, Mossant Fermentary has carved a niche in the beverage industry by seamlessly blending tradition with innovation. Following the success of its kombuchas, the brand launched India’s first clean-label tonics in September 2024, which have quickly gained popularity for their bold flavors and versatility.

Mossant’s kombuchas are available in 200ml sizes, priced at Rs. 130, with a shelf life of six months. These beverages can be found on Zepto across 11 cities, as well as on Swiggy Instamart across 28 cities, Blinkit, Big Basket, Nature’s Basket, Amazon, and select restaurants in Bangalore, Mumbai, Chennai, Mysore, Hyderabad, and Kolkata. Similarly, the clean-label tonics are also available in 200ml sizes, priced  Rs. 99, with a six-month shelf life. Customers can purchase them through Mossant’s website, Amazon, and Zepto in 11 cities.

With this collaboration, Mossant Fermentary continues its journey of innovation and accessibility, making better-for-you beverages a staple for Indian consumers.

Kiko Milano, the renowned Italian cosmetics brand, is set to revolutionize lash care with the introduction of two new mascaras that combine beauty and care seamlessly. The 24H Long Lasting & Panoramic Volume Mascara and the 30 Days Extension Night Mascara promise to deliver dramatic volume and promote lash growth, offering both immediate and long-term benefits for lash perfection.

The 24H Long Lasting & Panoramic Volume Mascara is designed for those who want bold, impactful lashes that last all day. The mascara’s fluid, elastic formula, paired with a fiber brush, ensures that every lash is coated evenly without clumping. Known for its intense volume and definition, this long-lasting formula stays put for up to 24 hours, making it ideal for all-day wear. Whether you're heading to a special event or want a dramatic look every day, this mascara promises to deliver. The price range for the product is Rs. 1,190.

The 30 Days Extension Night Mascara, on the other hand, works its magic while you sleep. This nourishing, colorless treatment gel is designed to promote longer, fuller lashes with every use. Its soft, enveloping texture coats the lashes gently without hardening or causing them to stick together. The extremely flexible elastomer brush combs through lashes from base to tip, distributing the product evenly for a smooth finish. This innovative mascara not only enhances lash appearance but also nourishes and strengthens them, ensuring that lashes grow more beautiful over time. The pricing for the product will be Rs. 950.

These two mascaras from Kiko Milano redefine lash perfection by combining beauty and care in one seamless routine. Whether you're looking for dramatic, long-lasting volume during the day or nourishing care at night, these products meet every lash need.

Founded in 1997 by Percassi, Kiko Milano has established itself as a leader in professional cosmetics. The brand is known for its cutting-edge makeup, face, and body treatments, offering safe and effective products designed to meet the beauty needs of women of all ages. With a focus on high-quality formulations, Kiko Milano continues to innovate, making it a trusted name in the world of beauty.

Farmery, one of the leading Direct-to-Consumer (D2C) brands in the farm-fresh food industry, is transforming the way consumers access high-quality, pure, and natural produce. With its farm-to-fork approach, the brand focuses on sustainability, transparency, and quality, making chemical residue-free food both accessible and convenient for customers.

The introduction of Farmery’s Fruits & Vegetables range marks a significant milestone in the brand’s commitment to delivering fresh, carefully sourced produce directly to consumers’ doorsteps. By ensuring that products are harvested and delivered daily, Farmery guarantees the optimal freshness and flavor of its offerings.

"At Farmery, we are committed to bringing the freshest, healthiest, and most sustainable food options directly to our customers' doorsteps. Our new Fruits & Vegetables range is a testament to this commitment. By working closely with local farmers and ensuring that every product meets our high standards for quality and sustainability, we are not only offering farm fresh produce but also empowering communities and reducing our environmental footprint. Our farm-to-fork approach ensures that every meal is made with the finest, freshest ingredients, providing our customers with the healthiest choices available,” shared Kamakshi Nagar, Founder, Farmery.

Farmery’s farm-to-fork model gives the brand full control over sourcing by partnering directly with the finest local farmers. This ensures that fruits and vegetables are harvested at their peak for maximum freshness. By placing early morning orders, Farmery guarantees that produce is harvested and delivered promptly, preserving nutritional integrity and minimizing transit time for the freshest possible products.

In addition to its sourcing practices, Farmery is dedicated to sustainability. The brand collaborates with farmers who implement sustainable farming methods and responsible land management, ensuring that products are free from harmful chemicals and preservatives. By sourcing locally, Farmery also reduces its carbon footprint through minimized transportation.

Once harvested, each item undergoes a strict quality control process. The produce is inspected, sorted, and graded for consistency and quality before being packed in food-grade, recyclable packaging. This ensures that every product reaches customers in pristine condition.

Farmery’s reliable delivery system guarantees fresh produce every morning between 5:30 AM and 9:00 AM, providing a convenient, door-to-door service that makes it easier for customers to enjoy healthy, chemical residue-free food at home.

The Fruits & Vegetables range complements Farmery’s existing product portfolio, which includes dairy, pantry items, and other fresh food options. This addition further aligns with Farmery’s mission to promote healthy, sustainable eating and provide customers with nutritious, convenient food choices.

Farmery stands out in the market by offering fresh, chemical residue-free products with complete transparency. Customers can trace the origin and production of their food, building trust in the choices they make. With a strong commitment to quality, sustainability, and community support, Farmery is leading the way in responsible food shopping.

One of India’s most loved gadget brands, Portronics, has unveiled the PadMate wireless keyboard case, designed specifically for the Apple iPad 10th Generation. This innovative accessory combines style, functionality, and protection, making it an ideal Christmas gift for tech enthusiasts. Its lightweight design ensures it blends seamlessly into both corporate and home environments.

The PadMate doubles as a sturdy protective case and a productivity tool, featuring a low-profile backlit keyboard. Its snug fit around the iPad and camera module is secured with magnets, providing a firm and safe bond. A rotating hinge enables the iPad to dock securely and allows the keyboard to fold into a protective cover when not in use.

The backlit keyboard enhances the user experience with superior tactile feedback and customizable multi-color LED lighting, perfect for working in low-light conditions. Powered by a built-in rechargeable battery, the keyboard connects to the iPad via Bluetooth, making it invaluable for editing documents, presentations, and multimedia files.

iPadOS-compatible shortcuts on the keyboard provide users with enhanced productivity, enabling them to switch between apps, adjust screen brightness, control volume levels, and manage multimedia playback with ease.  A large trackpad offers a laptop-like experience, supporting cursor control, click actions and multi-touch gestures for seamless navigation on the tablet.

The keyboard includes a power button to conserve battery life by disconnecting Bluetooth when not in use, and a USB Type-C port allows for quick recharging as needed.

The Portronics PadMate is available at a discounted price of Rs. 5,099 on the company’s official website and comes with a 12-month warranty. The product is also available on leading e-commerce platforms such as Amazon.in and Flipkart.com, as well as other online and offline stores.

With its blend of elegance, functionality, and portability, the Portronics PadMate wireless keyboard case is set to elevate the iPad 10th Generation experience, making it a must-have accessory for the modern user.