Smytten has launched the country's first-ever product trial experiential store at Gaur City Mall, Noida, with 800+ products to try from India’s most trending brands like Plum, mCaffeine, Colorbar, Just Herbs, Power Gummies, The Man Company, and more. The store hosts trial packs across lifestyle categories, wherein shoppers can grab them to try later in the comfort of their homes.
The store is an extension of Smytten’s unique proposition as it aims to solve for a meaningful and deeper engagement between new-age D2C brands and consumers during the pre-purchase phase. Consumers can grab up to six trial packs to try at home by paying a nominal fee at the experience store, which they can further redeem on shopping full-size products from the Smytten app. If you want to try a product before buying or are confused about the suitability of any product, you can visit the Smytten store, which offers trial packs of a wide assortment of trending lifestyle categories and brands.
Smytten intends to aggressively expand its retail footprint to offer an omnichannel experience to consumers in many Indian cities. The objective is to facilitate and provide customers access to the top trending lifestyle brands during their purchase decision journey. For the majority of new-age D2C brands, their primary channel of sales remains online. With Smytten’s offline presence, the partner brands will get offline exposure in tier ll markets. The store's aesthetic curation caters to the needs of millennials and Gen Z consumers by providing a unique and tasteful retail experience.
Siddhartha Nangia, Co-Founder of Smytten, said, "The whole idea behind Smytten was to create an unforgettable pre-purchase experience for Indian consumers. An omnichannel presence is the need of the hour, with the right online-to-offline strategy, tech, and customer experience across touchpoints. Launching India's first-ever experience store is exciting, where shoppers can try products from trending brands and provide feedback post-trial through a seamless app interface and buy online from Smytten if they like it. With this, we aim to further expand our footprint by launching hundreds of new offline touchpoints by the end of this year, bringing new-age brands to the heartland of the country. We hope to connect better with evolving consumers as we move forward in this journey by bringing them a new experience and range of products to try.”
With elements of guided experience in the store, customers are in for a surprisingly different and rewarding form of retail therapy. One can take their pick from categorized sections of 'trial packs' or walk to the 'trending aisle' for a curated discovery experience featuring top trends. The store will help D2C brands understand consumer preferences to build optimized product-market fits.