D2C Fashion brand Snitch has witnessed a 22 percent increase in the total number of orders this festive season. The traffic on the online portal grew by 50 percent. Apart from Tier l cities like Bengaluru, Mumbai, and Delhi, the majority of the orders were from Tier ll cities like Surat, Pune, Lucknow, and Kolkata.
Chetan Siyal, CMO, Snitch said, “Snitch’s ultra-modern backend model enabled us to fulfill the orders on a timely basis, 15 days prior and during the festive week. With the team’s collaborative efforts, we achieve our end goals.”
“With the buoyant start of this festive season, we are expecting to clock gross sales of Rs 85 crore by the end of New Year’s Eve,” Siddharth R Dungarwal, Founder and CEO of Snitch had told a leading media company.
At the time, Dungarwal had said Snitch which runs solely on an e-commerce model, had witnessed 2x growth in its order volume. Not just for Snitch, the Festive week 2022 all retail and e-commerce businesses were hopeful of a good season. E-commerce players expected $11.8 billion during this festive season — which is a 28 percent growth over last year.