Spice Story Sees Offline Stores Contributing to Two-thirds of its Sales

ITC Ltd. has announced plans to invest an additional Rs 81 crore in the Indian baby care brand Mother Sparsh, increasing its stake from the current 26.5 percent to 49.3 percent. The investment will be executed in two tranches comprising a mix of primary subscription and secondary purchase, and is expected to be completed by the end of Q1 FY27.

With this latest capital infusion, ITC’s total investment in Mother Sparsh will reach approximately Rs 126 crore. The remaining stake is projected to be acquired over the next two to three years, in accordance with pre-agreed terms related to valuation and other conditions.

Sameer Satpathy, the Divisional Chief Executive of Personal Care Products Business Division, ITC said, “This acquisition is an exciting opportunity, aligned with our aspiration to build a formidable portfolio of future ready, best-in-class innovative offerings that delights Indian consumers. Mother Sparsh in a true spirit of entrepreneurship, has created a reputed brand with Indian ethos in the natural baby care space, powered by an assortment of innovative products and a robust digital eco-system."

Himanshu Gandhi, Founder & CEO, Mother Sparsh shared, “We are delighted that ITC has found value in Mother Sparsh, coming forward as an early investor, well poised to leverage the growth potential in the baby care space. We have built Mother Sparsh with a lot of love, passion and innovation, and we are happy to have found a home for it in a place where it will thrive. ITC is the largest incubator of FMCG brands in India and knows how to build and scale brands. We are confident that ITC will take Mother Sparsh to the next level and help serve the needs of mothers for generations to come.”

Mother Sparsh, founded by Himanshu Gandhi, offers a range of products across baby personal care, health and hygiene, and expert care segments, rooted in traditional Indian practices. The company maintains a digital-first business model with presence across e-commerce platforms and its own website, alongside a targeted offline retail footprint. The brand currently operates with an annual revenue run-rate of over Rs 110 crore.
 

The move is in line with ITC’s ‘Next’ strategy, which includes expanding its portfolio with future-ready consumer goods. The investment in Mother Sparsh is expected to enhance ITC’s personal care offerings and support its ambition to strengthen its position in the natural and ayurvedic FMCG space, while accelerating growth in digital-first business channels.

ITC initially invested in Mother Sparsh in 2021 as part of its efforts to explore high-growth opportunities in niche, innovation-driven FMCG categories. With this incremental investment, ITC reinforces its commitment to scaling emerging brands through strategic backing and institutional expertise.

Good Monk, a health-focused brand under Superfoods Valley, has raised $2 million in a pre-Series A funding round. The investment was led by RPSG Capital Ventures, with continued support from Multiply Ventures, Sharrp Ventures, and ThinKuvate.

The latest round follows an earlier raise of $841,000 from Multiply Ventures and other investors. Good Monk also gained visibility through its appearance on Shark Tank India Season 4, where it secured a deal with Vineeta Singh, co-founder of SUGAR Cosmetics.

According to a company statement, the new capital will be directed towards research, development, and product innovation to deliver enhanced nutritional solutions.

Founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk currently offers a portfolio that includes multivitamins, probiotics, fiber supplements, and over 50 nutrition mixes specifically designed for kids, adults, and consumers over the age of 50.

The Bengaluru-based brand aims to simplify access to quality nutrition and emphasizes transparency and social impact through its commitment to community outreach initiatives. One such effort includes donating a portion of sales to mid-day meal programs.

The company stated that it has experienced significant traction, reporting an 11X growth over the past 12 months. Its products are sold through its official website and major e-commerce platforms such as Amazon and Flipkart, with plans underway to further expand its digital footprint.

With its focus on scientifically formulated products, clean-label transparency, and inclusive health benefits, Good Monk continues to position itself as a challenger brand in India’s burgeoning health and wellness segment.

The lead investor, RPSG Capital Ventures, has an active interest in this space, having previously invested in brands like Plix, True Elements, and Nutrabay, all of which operate at the intersection of health, nutrition, and consumer wellness.

In a strategic move to broaden its digital retail footprint, Suzuki Motorcycle India Pvt. Ltd. (SMIPL), a subsidiary of Japan's Suzuki Motor Corporation, has partnered with Flipkart to enable online bookings for its range of two-wheelers. This initiative is aimed at enhancing accessibility and simplifying the purchase journey for customers across India.

Through this collaboration, customers in Karnataka, Tamil Nadu, Gujarat, Maharashtra, Andhra Pradesh, Odisha, Meghalaya, and Mizoram can now book Suzuki scooters and motorcycles directly through Flipkart. The lineup available includes models such as the Avenis scooter and motorcycles including the GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250, and V-Strom SX.

The integration with Flipkart is part of SMIPL’s broader strategy to cater to the preferences of digitally engaged consumers and align with the increasing trend toward online vehicle purchases.

Devashish Handa, Executive Vice President, Suzuki Motorcycle India Pvt. Ltd. said, “As more customers now prefer digital platforms for their purchases, we are committed to meeting them where they are. By associating with Flipkart, we are leveraging the growing digital ecosystem to offer customers a convenient and trusted platform to explore and buy Suzuki two-wheelers. We believe this move will further strengthen our reach and customer engagement in the Indian market.”

Sujith S Agashe, Senior Director, Electronics at Flipkart said, “At Flipkart, we are constantly working to enhance our customer journey offering greater convenience and choice, backed by Flipkart’s trusted digital ecosystem. Our partnership with Suzuki Motorcycle India is a testament to this commitment, as we enable customers across the country to explore and book premium two-wheelers from the comfort of their homes. We are excited to bring greater convenience and choice to today’s digitally savvy consumers.”

The process has been designed to maintain simplicity and customer ease. Prospective buyers can browse Suzuki’s product lineup on Flipkart, select a variant, and book online. An authorised dealership then steps in to complete documentation and registration, followed by vehicle delivery.

This alliance marks another example of how traditional automakers are leveraging e-commerce platforms to enhance last-mile customer engagement and retail efficiency in India's growing digital economy.

Women-centric sexual wellness startup 'That Sassy Thing' has raised approximately Rs. 6 crore in seed funding, signaling a growing investor interest in an underserved segment of India’s consumer health market. The round was led by Inflection Point Ventures (IPV), with participation from entrepreneurs including Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), and Kirti Jangra (Animall Technologies). Chandigarh Angels Network (CAN) also took part in the funding.

Founded in 2021 by co-founders Sachee Malhotra and Himanshu Bhalla, the Delhi-based company is positioning itself at the intersection of wellness, health, and retail innovation by catering exclusively to women’s sexual health needs. The company offers a portfolio of products, including full body massagers, lubricants, and intimate hygiene solutions. It has also introduced educational initiatives such as India’s first free online sex-education masterclasses.

“As an investor, I believe women’s sexual wellness and education are among the most overlooked and underfunded areas in the consumer lifestyle space. That Sassy Thing is boldly flipping the script—not just with well-designed products, but also with inclusive, credible sex education that’s changing the way women engage with themselves. We’re proud to back their mission and help them scale this important movement,” said Vinay Bansal, Founder & CEO, Inflection Point Ventures.

According to the company, it has achieved 200 percent year-on-year growth and served over 50,000 customers across the country. Products are available via its own e-commerce platform and across quick-commerce platforms, including Blinkit, Zepto, and Swiggy Instamart. The brand has also piloted retail availability through select cafés in Delhi NCR.

That Sassy Thing is leveraging both community engagement and education to drive consumer adoption. Its campaigns and digital masterclasses aim to normalize conversations around body literacy and sexual wellness. Notably, its masterclass on healing from sexual trauma earned the UN Laadli Media & Advertising Award for Gender Sensitivity in 2024.

“Sexual wellness needs a rebrand. For too long, women have been ignored or objectified in this space. We’re changing that narrative by focusing on women’s needs—vaginal wellness, PCOS, menopause—and giving them stigma-free access to products and education. With this fundraise, we’re doubling down on brand, team, and category-defining solutions,” said Sachee Malhotra, Co-founder, That Sassy Thing.

“The market is massive and deeply untapped. With rising global exposure and changing mindsets, we’re poised to create India’s largest sexual wellness brand for women. The response has been overwhelmingly positive, and this is just the beginning,” added Himanshu Bhalla, Co-founder, That Sassy Thing.

India’s sexual wellness industry, currently male-dominated, is projected to reach ₹24,000 crore by 2030. That Sassy Thing’s positioning highlights a broader shift toward gender-inclusive, wellness-oriented consumer offerings in the retail landscape.

Beauty brand The Bare Bar is repositioning itself in the Indian skincare market with a renewed emphasis on sustainability, transparency, and nature-driven formulations.

Founded by Radhika Mukhija, The Bare Bar has announced a strategic relaunch aimed at enhancing its value proposition in the growing conscious beauty segment. The brand, which originally gained traction for its handmade skincare products, is re-entering the market with a refined product lineup and packaging update, aligning with evolving consumer expectations around ingredient transparency and environmental responsibility.

“In a world of chaos, I strive to create something personal and nurturing—something that stands out for all the right reasons. This evolution reflects our commitment to clean beauty that’s indulgent yet responsible, effective yet gentle, and luxurious yet grounded in nature,” shared Radhika Mukhija, Founder, The Bare Bar.

As part of the relaunch, The Bare Bar is placing emphasis on clarity in product labeling and ingredient sourcing. The brand has removed non-essential ingredients and fine print, prioritizing honesty in its formulations. A major focus remains on using plant-based extracts, butters, and oils that align with eco-conscious values.

The brand's new visual identity includes packaging inspired by natural, earthy tones—an intentional design decision to reflect its commitment to simplicity and authenticity. The revamped packaging also reflects sustainability considerations, using eco-friendly materials to reduce environmental impact.

With a pricing structure that starts at Rs. 195, The Bare Bar is aiming to retain affordability while maintaining product quality. The company also positions itself to reach a wider demographic of consumers seeking effective skincare without environmental compromise.

The relaunch positions The Bare Bar to compete in the increasingly competitive natural skincare space, where consumer preferences are shifting toward ethical and transparent brands. By focusing on both product performance and sustainability, the brand is preparing for broader market appeal in the clean beauty category.

Pune-based beverage company Rio Innobev Pvt. Ltd. has secured Rs.10 crore in a pre-Series A funding round led by early-stage VC firm Atomic Capital. This marks the company’s first institutional investment and a significant step toward expanding its national retail footprint and product portfolio.

Currently operating in more than 25 cities across Maharashtra and Gujarat through 35,000 retail outlets, the company plans to triple its presence to 1,00,000 retail points over the next three years. Rio Innobev is also aiming to strengthen its presence on quick commerce platforms and modern trade channels, as part of its omnichannel distribution strategy.

The company’s portfolio includes RIO Bubbly Fruit Drink, featuring 15 percent juice content, reduced sugar, and added nutritional benefits, and RIO BOOM Energy Drink, targeted at the youth demographic seeking affordable, functional beverages.

Rahul Sangoi, CEO and Co-Founder, Rio Innobev said, "When we started RIO, our clear mission was to create a beverage brand that reflects the energy, tastes, and aspirations of a new generation of Indian consumers. We saw a massive gap in the market for fun, flavour-forward, and affordable drinks that didn’t compromise on quality. From day one, we’ve stayed nimble, bold, and focused on building a brand that challenges the status quo. This fundraiser marks more than just capital, it is a validation of everything we have built and a springboard for where we are going. With this backing, we are doubling down on what we do best, expanding our footprint aggressively, innovating with speed, and delivering products that excite and energize. Our goal is to make RIO a household name, and this is just the beginning of that journey."

Founded in 2014, Rio Innobev has remained EBITDA positive, scaling operations from a five-person team to a 145-member workforce. Annual volume has grown to over 15 million cans and bottles, produced at its Pune-based manufacturing facility.

The newly raised funds will support expansion across four key areas: distribution, branding, product development, and manufacturing. The company is also planning to broaden its product range to include indulgence-based, health-oriented, and functional beverages.

Apoorv Gautam, Founder, Atomic Capital explained, "We were immediately drawn to Rio Innobev because they’ve built something rare, a brand that’s not only disruptive in its category but has also demonstrated strong fundamentals. They've proven they can scale without losing sight of what makes them special, a sharp product-market fit, a clear brand identity, and an ambitious but disciplined execution style. This is not just a beverage company, it’s a movement that taps into the cultural and lifestyle pulse of young India. The team’s clarity of vision and ability to execute at scale set them apart. We believe Rio is on the verge of becoming a breakout consumer brand, and we’re excited to support them in this journey."

Rio’s products are already available across major retail outlets like Dmart, Reliance Retail, and 7-Eleven, and on Q-commerce platforms including Zepto, Swiggy Instamart, and Blinkit. The company’s roadmap includes scaling its presence in top metros and emerging urban centers while investing in upgraded manufacturing to support faster delivery and maintain product consistency.

Ananya Birla, daughter of industrialist Kumar Mangalam Birla, has announced her entry into the beauty and personal care market with the launch of LOVETC, a colour cosmetics brand developed under Birla Cosmetics Pvt. Ltd. (BCPL). The move represents a strategic step in the company’s plan to expand its presence within India’s fast-growing beauty sector.

The brand has been conceptualised to fill the market gap for premium, high-performance cosmetic products in India. This development follows the earlier launch of Contraband, another brand under BCPL, introduced earlier this year. The company aims to build a diversified beauty portfolio by combining product innovation with evolving consumer needs.

“The launch of LOVETC reiterates our constant belief that price is not what defines luxury, the quality of the product does. Better quality at a better cost, LOVETC offers a fresh new take on beauty, by offering world-class, high-performance colour cosmetics where luxury comes as a promise of a better future. With a strategic and consumer-first approach, we are poised to capture a 5-8% share of India’s rapidly expanding cosmetics market, leveraging our expertise to drive meaningful impact and long-term growth,” shared Ananya Birla, Founder and Chairperson, BCPL.

The initial product lineup will include lipsticks with advanced formulas, long-lasting eyeliners, and volumising mascaras.

To enhance the brand’s visibility and market reach, actress Janhvi Kapoor has been signed as the exclusive brand ambassador for LOVETC. The brand will launch through its direct-to-consumer platform (lovetc.com) and will also be available on Nykaa, one of India’s leading beauty e-commerce platforms. A phased offline retail expansion is expected to follow, targeting 200 stores across 20 major Indian cities.

According to industry data, India’s beauty and cosmetics market, valued at $629.42 million in FY 2024, is projected to grow significantly to $1,305.69 million by FY 2032, creating a competitive space for emerging homegrown players.

Lab-grown diamond jewellery brand Avira Diamonds opened its first exclusive boutique in Hyderabad on April 12, 2025. The new store is located at Pillar No. 1749, Durgam Cheruvu Metro Station, Madhapur, marking the brand’s eighth retail location after expanding in Chennai, Bangalore, Puducherry, and Dubai.

The Hyderabad store spans 1,600 sq. ft. and is designed to reflect the brand’s focus on sustainable luxury. The retail outlet exclusively offers lab-grown diamonds, which are manufactured using advanced technology under ethical conditions. These diamonds are chemically and physically identical to mined diamonds but are considered more environmentally sustainable and are priced at approximately 70 percent less than traditional diamonds. Avira’s retail strategy emphasizes accessibility, offering jewellery pieces starting at Rs. 10,000, including earrings, bracelets, bangles, solitaires, and coloured diamonds. 

“The concept of earth-friendly diamonds instantly captivated me with its promise of sustainability and ethical sourcing. As I immersed myself in understanding this innovative approach, I discovered its profound potential to revolutionize the industry. With our first store in Hyderabad, we are excited to bring Avira’s signature craftsmanship and sustainable luxury to a city known for its rich legacy in jewellery and fine living. We’re here to make diamonds that are beautiful — inside and out — accessible to every Hyderabadi household,” Suresh Jain, Founder and MD, Avira Diamonds.

This store opening is part of Avira’s larger expansion strategy in southern India. The company plans to launch 10 additional outlets across Andhra Pradesh and Telangana, targeting key urban markets with growing demand for ethical, high-quality alternatives in fine jewellery.

The Hyderabad boutique was launched in partnership with Shilpa Reddy Kolla and Kolla Arvind Reddy, whose involvement brings retail expertise through their background in real estate under the Kolla Group. The brand aims to position lab-grown diamonds as the future of sustainable luxury in India’s jewellery segment.

Mumbai-based ice cream brand NOTO has announced the closure of a Rs. 21 crore pre-Series A funding round, with Equentis Angel Fund leading the investment. This latest capital infusion marks a significant milestone for the company as it gears up for its next phase of growth, which includes scaling production, expanding distribution networks, launching exclusive offline stores, and building strategic partnerships to increase brand visibility across key urban and semi-urban markets.

The fresh funding round comes shortly after NOTO’s previous raise of Rs. 15 crore in February 2025, indicating growing investor confidence in the brand’s market strategy and long-term vision. The company continues to attract prominent institutional and angel investors; participants in the current round include Inflection Point Ventures (IPV), JITO, Signal Ventures, and several other industry-focused investors.

“The latest infusion of funds will enable NOTO to introduce new product lines and bolster its omnichannel distribution strategy with the launch of its own ice cream parlours. The company also plans to deepen its presence in Tier I and Tier II cities and further strengthen its footprint in the fast-growing quick commerce space to meet rising demand,” the company said in a statement.

Founded in 2019 by entrepreneurs Varun Sheth and Ashni Shah, NOTO was established with the objective of delivering healthier dessert alternatives to Indian consumers. The brand has since built a reputation for offering low-calorie, no-sugar, and vegan ice creams and desserts—targeting a growing segment of health-conscious and diet-aware customers.

The company’s unique positioning in the premium health food segment has attracted a high-profile investor base. Among its existing backers are Rainmatter (the investment arm of Zerodha), White Whale Partners, WEH Ventures, Snapdeal co-founders Kunal Bahl and Rohit Bansal, and Bollywood actor John Abraham. These endorsements have helped bolster NOTO’s credibility and visibility in an increasingly competitive space.

Delhi-based omnichannel ethnic wear brand Libas has expanded its offline presence with the launch of its newest flagship store at Sarath City Capital Mall, Kondapur. The store opening marks another milestone in the brand’s continued expansion across the country, underscoring its commitment to making contemporary ethnic wear more accessible to women nationwide.

Spread across a sprawling 4,000 sq. ft., the new store presents a complete showcase of Libas’ diverse product range—from stylish everyday essentials to elegant occasion wear. With a sharp focus on quality craftsmanship, fabric innovation, and modern silhouettes, the store is designed to cater to a wide demographic, offering pieces that merge traditional charm with contemporary aesthetics.

The Hyderabad flagship also marks the debut of ‘Libas Circle’, a new experiential format that brings cultural engagement into the retail space. Blending fashion with music, the launch event featured a live concert within the store premises, drawing in over 1,000 attendees and creating an immersive experience for customers and fans of the brand.

“Southern India is a critical market for Libas, and Hyderabad has always been on our radar as a high-potential city. Sarath City Mall, with its cosmopolitan crowd and strategic location, offers the perfect launchpad for us to deepen our regional presence,” said Sidhant Keshwani, Founder & CEO, Libas.

Established in 1985, Libas has evolved from a family-run business into one of India’s leading ethnic wear brands, offering a seamless shopping experience across its digital platforms and physical retail stores. Known for its blend of affordability and design-forward thinking, the brand appeals to women of all ages who seek stylish, well-crafted ethnic wear that suits both everyday life and special occasions.

With the Hyderabad launch, Libas continues to build on its mission of making ethnic fashion more inclusive and relevant for today’s women. The brand plans to further strengthen its retail network in other key southern markets in the coming months, while continuing to innovate in both product design and customer engagement.

Fonzie Folksy, a direct-to-consumer fragrance brand operating primarily through digital channels, has rolled out a new Discovery Set aimed at improving the online fragrance buying experience for consumers. The set features sample sizes of the brand’s four Eau de Parfum variants, enabling potential buyers to try each product before committing to a full-size purchase.

The Discovery Set includes four 2ml vials of Fonzie Folksy's signature scents: Evenfall, The Gallerie, Runway Bows, and O’Live It. This approach allows customers to evaluate how each fragrance interacts with their individual body chemistry—a key concern in online fragrance shopping, where sensory experience is often limited.

Priced at Rs. 750, the Discovery Set comes with a full-value coupon code, which customers receive via email upon purchase. This code can be redeemed against the cost of a 100ml full-sized bottle of their chosen fragrance on the brand’s official website. Effectively, the sample kit is positioned as a risk-free entry point for new customers, allowing them to trial the product before making a long-term investment.

This strategy supports the brand’s goal of offering a more informed, confident buying experience for fragrance shoppers—a demographic that typically struggles with product selection in the absence of in-store trials.

The Discovery Set is available exclusively through the brand’s website. The initiative reflects a broader trend among D2C retailers leveraging sampling to reduce purchase hesitancy and increase customer acquisition in high-involvement product categories like fragrances.

By adopting this “Try, Choose, Redeem” approach, Fonzie Folksy is not only encouraging product exploration but also increasing the likelihood of conversion, customer satisfaction, and long-term brand loyalty. The Discovery Set is currently available exclusively via Fonzie Folksy's official e-commerce platform.

Wellness brand Fytika has introduced its latest product—Fytika Sleep Eazzz Gummies—positioning itself in the sleep wellness segment with a non-addictive solution aimed at improving sleep quality through natural and Ayurvedic ingredients. The launch comes at a time when sleep deprivation is emerging as a widespread concern in India.

According to recent data, India ranks as the world’s second most sleep-deprived country, with 6 out of 10 Indians experiencing occasional sleeplessness. Insomnia rates in the country range between 13.8 percent and 33 percent, driven by lifestyle factors such as extended screen time, late-night work schedules, stress, and poor dietary habits.

In response to this trend, Fytika has introduced a product intended to support natural sleep cycles. The Sleep Eazzz Gummies are formulated with a combination of Melatonin, Ayurvedic herbs like Jatamansi, Chamomile, and Valeriana, and essential minerals, including Zinc and Magnesium. 

Shivam Tyagi, Co-Founder, Fytika Healthcare said, “Sleep is the foundation of overall well-being, and we have designed Fytika Sleep Eazzz Gummies to offer a natural, effective solution for those struggling with sleep disturbances. By combining the power of Melatonin with Ayurvedic wisdom and essential minerals, we offer a scientifically backed and safe approach to improving sleep quality, ensuring individuals wake up feeling refreshed and rejuvenated.”

“Sleep deprivation is a growing public health concern in India, with 61 percent of Indians sleeping less than six hours per night, leading to serious long-term health risks. Studies indicate that individuals who consistently get inadequate sleep have a 48 percent higher risk of developing heart disease and a 50 percent increased likelihood of diabetes. Additionally, chronic sleep loss contributes to a 33 percent percentincrease in daytime drowsiness, reducing workplace productivity and increasing accident risks. Women are particularly affected, with 38 percent struggling to fall asleep compared to 29 percent of men, often due to hormonal fluctuations. Given these alarming trends, it is essential to incorporate natural, effective solutions that support healthy sleep patterns,” highlighted Himanshu Varshney, MBBS, Resident in Respiratory Medicine and Critical Care, Consultant at Fytika Healthcare.

The new product is available online via Fytika’s official website and other major e-commerce platforms. The company’s entry into the sleep wellness category marks a shift in retail focus toward addressing lifestyle-induced health issues with accessible, preventive consumer products.

The House of Rare has officially launched its first Rare’Z by Rare Rabbit store in Indore, signaling a key development in the brand’s nationwide retail expansion strategy. The new store, located at Unit No. UG-09 on the Upper Ground Floor of Phoenix Citadel Mall, spans 830 square feet and is positioned to serve the growing demand for premium men’s footwear and fashion in the region.

The Indore launch is part of The House of Rare’s broader plan to scale its presence in emerging urban markets across India. With Rare’Z, the company aims to provide a more personalized and experiential shopping model, tailored to the needs of contemporary Indian consumers.

Pulkit Verma, Chief Business Officer - Digital, The House of Rare shared, “We are thrilled to open our first Rare’Z by Rare Rabbit store in Indore, as part of our strategy to bring the brand to key markets across India. This launch is a pivotal moment in our mission to offer Indian men a more personalized and experiential approach to footwear shopping. Our aim is to engage with Indore’s fashion-forward audience by combining convenience with premium craftsmanship and design. This store is an important step in making Rare’Z more accessible while strengthening our relationship with customers nationwide.”

Rare’Z by Rare Rabbit positions itself as a premium destination for footwear, supported by select apparel offerings. The Indore outlet features collections such as the Inferno metallic series, the monotone suede Ragno range, and the varsity-inspired sporty line. It also includes a curated assortment of streetwear apparel, aligning with the brand’s efforts to offer a comprehensive fashion experience.

The opening at Phoenix Citadel Mall reflects The House of Rare’s strategic intent to extend beyond metro cities and build deeper connections with regional consumers. As the retail landscape continues to evolve, the move demonstrates a targeted investment in high-footfall locations with growing demand for curated fashion offerings.

Furniture rental company Furlenco collaborated with the National Institute of Design (NID), Ahmedabad, and the Furniture & Interior Design (FID) Alumni Network of NID to host the “NID x FURLENCO Masterclass” from April 9–10, 2025. This event brought together academia and industry to address the evolving landscape of furniture design, with a focus on sustainability, circularity, and innovation. The collaboration also marked Furlenco’s official entry into the Ahmedabad market, where the company aims to introduce its design-led, subscription-based furniture solutions.

The two-day event opened with a panel discussion titled “Emergent Trends in Furniture Design” held at the NID Auditorium. The session focused on identifying opportunities within the furniture industry, especially in response to shifting consumer expectations, sustainable material sourcing, and changing design approaches. The panel comprised professionals and educators from across the sector, including Keyur Zaveri, Chief Design Officer at Furlenco; Narayanan Rajagopalan, Vice President of Design at Homelane; Nehal Bhatt, Founder of StudioWorks; Mamata Volvoikar, Visiting Faculty at NID; Prof. Kaulav Bhagat, Faculty of Design at CEPT, Ahmedabad; and Neha Mandlik, FID Faculty at NID. 

A key moment during the event was the felicitation of L.C. Ujawane by the FID Alumni and Prof. Vijai Singh Katiyar. The recognition acknowledged Ujawane’s contributions to furniture and interior design education and practice, reinforcing the role of veteran professionals in guiding the future of the industry.

Running concurrently with the masterclass was a public exhibition titled Live Better Now, curated by Furlenco and held at NID’s Design Gallery. Open from 10 AM to 7 PM on both days, the exhibition showcased sustainable and circular furniture models designed for modern urban living. 

Keyur Zaveri, Chief Design Officer, Furlenco said, “NID was where my design journey began, and I am thrilled to return with Furlenco’s Designers and alumni to explore the future of furniture designs at the Furlenco x NID masterclass event. At Furlenco, we believe in creating furniture that is not only aesthetically appealing but also sustainable and functional for modern living. As we foray into the Ahmedabad market, we are eager to bring our design-driven, flexible furniture solutions to the city.”

P. Rama Krishna Rao, Principal Faculty, FID said, “Design is no longer confined to ownership; it is evolving towards experience, sustainability, and accessibility. Through this collaboration with NID and our FID alumni, we aim to showcase how rental models and circular design thinking can redefine the future of furniture. This partnership bridges industry expertise with academic creativity, inspiring the next generation to design not just for utility, but for a better, shared tomorrow.”

The event served as a platform for students, faculty members, and professionals to engage in industry-relevant dialogue, explore new approaches to design, and identify avenues for future collaboration. As Furlenco enters the Ahmedabad market, the company is aligning its operations with a growing demand for flexible, sustainable furniture solutions that respond to modern urban needs.

Urban Company, the Gurugram-based home services marketplace, has secured shareholder approval to raise Rs. 528 crore (approximately $60.6 million) in primary capital, marking a significant step forward in its preparations for an initial public offering (IPO).

The capital raise was approved through a special resolution passed by the company’s board, with investors consenting to the move, according to a regulatory filing accessed via the Registrar of Companies (RoC).

This milestone follows Urban Company’s recent transition to a public company structure. The firm, led by co-founder and CEO Abhiraj Bhal, formally changed its corporate identity from Urbancalp Technologies India Private Limited to Urbanclap Technologies India Limited in February—a development first reported by Entrackr.

The company is expected to file its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) in the near future, according to sources familiar with the matter.

To date, Urban Company has raised more than $450 million in funding. This includes a $255 million Series F round in 2021. Additionally, the Tiger Global-backed firm completed a $63 million secondary transaction last year, during which it was valued at $2.2 billion. Data from startup analytics platform TheKredible indicates Accel holds the largest external stake, followed by VY Capital and Elevation Capital.

Operating across over 60 cities in India, as well as markets in the UAE and Singapore, Urban Company connects users with a network of 55,000 service professionals offering home maintenance, cleaning, repair, beauty, and grooming services.

For the financial year ending March 2024, Urban Company recorded operating revenue of Rs. 827 crore, reflecting a 30 percent year-on-year increase. The company also narrowed its losses by 70 percent, down to Rs. 93 crore over the same period.

Reliance Retail’s beauty arm Tira has completed two years of operations in the Indian market. Since its launch, the brand has focused on building an integrated omnichannel model while steadily increasing its presence across physical and digital retail formats.

To mark this milestone, Tira has launched the 'Tira Turns Two' initiative, offering discounts of up to 50 percent across various beauty brands. The initiative is positioned to drive customer engagement and support repeat purchases across channels.

As part of its second-anniversary strategy, Tira has partnered with designer duo Abu Jani and Sandeep Khosla to introduce a limited-edition collection of branded accessories, including tote bags and diaries. This collaboration adds to Tira’s approach of integrating fashion-led design into beauty retail.

Over the past year, Tira has broadened its footprint with experiential offline stores in key urban markets including Mumbai, Pune, Chennai, Bengaluru, and Hyderabad. The brand has also enhanced its digital platform to deliver a unified omnichannel experience. This hybrid model blends in-store personalization with online convenience, aligning with current consumer preferences in the beauty sector.

Tira has also enhanced its service offerings by launching the Tira Concierge, a personalized shopping service aimed at high-value consumers. The Tira Treats loyalty program has been extended as an omnichannel rewards ecosystem, enabling customer benefits across both in-store and online purchases.

Further strengthening its engagement strategy, the platform launched Skin Affair, its first in-house beauty and skincare event. The IP gathered industry experts, content creators, and consumers for live tutorials, product trials, and brand previews.

A key development during the year was the opening of Tira’s flagship store at Jio World Plaza, Mumbai. The store introduced new retail experiences such as a dedicated Beauty Suite, a Scent Room for fragrance discovery, private consultation zones, and personalized gifting counters. These initiatives align with Tira’s strategy to differentiate through immersive and value-added customer experiences.

Mosaic Wellness, the parent company of consumer health brands Man Matters, Bodywise, and Little Joys, has raised Rs. 175 crore (approximately $20 million) in funding from Think Investment. The new capital will be allocated towards business growth, market expansion, and general corporate activities. 

The board approved the issuance of 16,279 compulsory convertible preference shares (CCPS) at Rs. 1,07,500 per share to complete the Rs. 175 crore transaction. Following this allotment, Think Investment now holds 5.04 percent equity in the company.

Post-funding, Mosaic Wellness has been valued at approximately $400 million. The round adds to the company’s cumulative capital raised, which now exceeds $65 million. Notable previous rounds include a $24 million Series A in 2021 led by Peak XV (formerly Sequoia India), with continued participation from Elevation Capital and Matrix Partners India.

Founded in 2020 by Revant Bhate and Dhyanesh Shah, Mosaic Wellness operates a portfolio of digital-first wellness brands targeting men, women, and children. Its core brand, Man Matters, delivers offerings across skincare, sexual wellness, personal hygiene, and nutrition categories. These verticals position the company as a candidate for future licensing or brand-extension partnerships across health and wellness sectors.

The company reported a 61.7 percent year-on-year revenue increase, reaching Rs. 333 crore in FY24, up from Rs. 206 crore in FY23. Losses were reduced by 37.1 percent, down to Rs. 39 crore in the same fiscal period. According to TheKredible, Elevation Capital remains the company’s largest external stakeholder, followed by Peak XV and Matrix Partners.

This funding round and the company’s revenue trajectory could serve as key indicators for licensing stakeholders evaluating brand scalability, product extensions, and co-branded health and wellness initiatives in digitally native environments.

The Sock Street (TSS), a newly launched direct-to-consumer (D2C) lifestyle brand focused on transforming socks into fashion essentials, has announced key leadership appointments as part of its strategic growth plan. Founded by media industry veteran-turned-entrepreneur Shobhit Gaur, the company is now poised for national and global expansion.

As part of its leadership structure, Udit Mayor has been named Chief Executive Officer (CEO) and Saurabh Srivastava has been appointed Chief Business Officer (CBO).

In its foundational year, the company is already setting ambitious growth targets and expanding its leadership team to support its scale-up strategy. Gaur, who serves as Founder and Advisory Member, is now focused on defining long-term vision and mentoring the leadership team. 

Shobhit Gaur, Founder, The Sock Street said, “At The Sock Street, we are aiming to be a Global Sustainable organization and redefine the Socks industry. With this vision, we want to be a 100 Cr company in the next 2 years. We are not only creating a company, we are creating a movement that challenges traditional perceptions of everyday essentials. With bold ambitions and a clear roadmap for growth, we are excited to redefine what socks mean to our customers. We are aiming for rapid expansion and establishing ourselves as a world leader in the lifestyle essentials sector with plans to open 500 dark stores.”

Udit Mayor, CEO, of The Sock Street added, “I am honoured to lead The Sock Street into its next chapter of growth alongside a talented team committed to innovation and sustainability.”

Saurabh, CBO, The Sock Street concluded, “Joining The Sock Street is an incredible opportunity to drive meaningful impact through bold strategies that resonate with customers while building a sustainable future.”

Saurabh Srivastava joins as Chief Business Officer, bringing over 13 years of experience in digital marketing and business growth across sectors. Srivastava previously led digital initiatives for Popeyes under Jubilant FoodWorks. In his new role, he will be responsible for overseeing business operations, including supply chain, procurement, sales, marketing, and production. 

Udit Mayor brings over 20 years of experience in sock manufacturing and brand operations. He has been instrumental in the growth of the sock industry in India and is now tasked with driving TSS’s business direction.

TSS is positioning itself within the premium segment of men’s fashion accessories, particularly in socks, while integrating sustainability, performance, and modern design into its product offering. The company also plans to build a strong retail presence through the development of 500 dark stores, enhancing last-mile connectivity and distribution.

As the brand scales, its leadership structure and strategic vision reflect a deliberate move to carve a distinct identity within India’s growing D2C lifestyle and fashion sector.

Seva Home, the luxury home décor and fragrance brand, has announced its entry into the personal care category. This strategic expansion marks a diversification of the brand’s portfolio, bringing its design-led and impact-driven philosophy into hair, hand, and body care products.

The newly launched personal care line includes sulphate- and paraben-free formulations such as Hair Shampoo & Conditioner, Hand Wash & Cream, and Shower Gel & Body Scrub. These products are designed for all skin and hair types, with an emphasis on safe and effective ingredients. The collection aligns with Seva Home’s core values of combining quality with conscious living.

 “This launch is more than just entering a new category—it's a reaffirmation of who we are. We’ve always believed that beauty lies in thoughtful details and meaningful actions. With our personal care range, we’re helping people build rituals of self-care that are clean, inclusive, and deeply luxurious—while also turning those rituals into tangible change for someone else,” shared Arushi Agrawal, Founder & Director, Seva Home.

Seva Home continues to embed social responsibility into its business model. Through its existing partnership with the Samta Foundation, the brand contributes to cataract surgeries in underserved regions. The personal care expansion also supports women through cancer detection initiatives, extending its "Luxury with a Cause" positioning.

In addition to targeting retail customers, Seva Home is positioning the range for B2B segments, including premium hotels, spas, and wellness centers. The products, available in 500ml/g formats, will be followed by travel-size kits and gifting formats aimed at increasing accessibility and utility.

The collection is currently available at select offline locations, including Oberoi Mall (Mumbai), Quest Mall (Kolkata), and Broadway Link (Delhi), in addition to online sales channels.

The expansion into personal care marks a significant step in Seva Home’s evolution from a niche décor brand to a comprehensive lifestyle label. By tapping into the wellness market, the company is not only diversifying revenue streams but also reinforcing its positioning as a values-driven brand with a strong social mission.

Bhagva, a digital platform focused on spirituality, has successfully raised $1 million in its Pre-Series A funding round. The round was led by Australian high-net-worth individual Pradeep Nain, along with other investors. The funds will be used to expand Bhagva’s technological infrastructure and optimize its operations, aiming to provide an enhanced user experience as the platform continues to grow.

Renowned for integrating spirituality with modern technology, Bhagva App serves as a comprehensive solution for spiritual needs. The platform offers a range of services, including online pujas, pandit booking, virtual temple experiences, and daily spiritual guidance through features like Panchang and horoscope updates. These services are designed to make spiritual practices more accessible and engaging for users of all age groups.

“Bhagva is taking a highly innovative approach to spirituality, bridging the gap between faith and technology. The way they are reimagining spiritual engagement for the digital age is truly remarkable, and I am excited to support their vision,” said Pradeep Nain.

“At Bhagva, we believe spirituality should be accessible, immersive, and relevant in today’s world. This funding will enable us to deepen our offerings and empower millions to connect with their faith in a way that feels intuitive and meaningful,” shared Jagriti Motwani, promoter and spokesperson of Bhagva.

As the platform grows, Bhagva remains focused on creating an experience that blends age-old traditions with the conveniences of modern technology, making spirituality both accessible and engaging for people worldwide. This $1 million funding round marks a key milestone in Bhagva’s journey to becoming a go-to platform for individuals seeking meaningful spiritual engagement in the digital age.

The strategic investment in Bhagva highlights the growing intersection of technology and spirituality, positioning the platform as a leader in the digital transformation of traditional spiritual services.

Indian activewear brand Blissclub has announced its foray into the travel wear segment with the launch of two new collections—BareButter and RibSupreme. The move marks the company’s expansion beyond movement-specific apparel into premium, performance-oriented travel clothing.

The collections are designed as co-ord sets and aim to cater to women navigating long travel days, frequent transit, and daily mobility. The new offerings are made with high-durability fabrics intended to balance structure with comfort, supporting extended wear during journeys.

According to the company, BareButter features a lightweight, breathable material suited for year-round use, while RibSupreme offers a ribbed fabric texture with a structured silhouette. Both are engineered to retain shape and softness even after repeated wear and washing.

Minu Margaret, Founder and CEO, Blissclub shared, “Travel isn’t one mood—and your outfit shouldn’t be either. Whether you're sprinting through terminals, sliding into meetings, or squeezing in a coffee between time zones, BareButter and RibSupreme have you covered. We’ve designed these collections to move with you—built from deep convos with our community and powered by performance-led design. Not to forget, the fabrics, I guarantee you, once you try them on or feel the fabrics, you’re going to want to wear them ASAP!
These super premium travel wear fits adapt, elevates, and never compromises.”

With this category addition, Blissclub broadens its portfolio into premium apparel while continuing to focus on community-informed, function-first clothing. The new lines reflect the brand’s ongoing strategy of addressing specific use cases within women's lifestyle wear, leveraging performance materials and modular design principles.

The BareButter and RibSupreme collections are currently available on the company’s website and will be rolled out across select online marketplaces in the coming weeks. Prices for the new range fall between Rs. 1,399 and Rs. 2,599.

YesMadam, an at-home salon services company, has announced a 0 percent commission structure for its highest-performing service professionals. The move makes YesMadam the first bootstrapped company in its segment to implement such a policy.

The announcement was made by Co-founder and CEO Mayank Arya via LinkedIn. According to the leadership team, the decision is intended to enhance earnings and financial independence for key service partners.

The decision followed a company-hosted appreciation lunch at Taj Palace, where several service professionals shared their personal journeys. In response, the leadership team committed to eliminating commissions for top performers, allowing them to retain 100 percent of their earnings.

This policy change is the culmination of a gradual reduction in commission rates over the years—from 20 percent to 15 percent, and then to 8 percent. With the 0 percent commission model now in place, YesMadam signals a shift in how gig workers are compensated in the at-home services industry.

A key factor influencing the decision was a LinkedIn post by Amit Singh highlighting the story of Rita Devi, a service partner at YesMadam. Devi, who previously abandoned her dream of opening a beauty parlour, now earns up to Rs. 70,000 a month through the platform. Her income supports the education of her four daughters, and her story was cited as a motivator for the leadership team to reevaluate compensation practices.

Mayank Arya, Co-founder and CEO, YesMadam said, “We have always believed that service professionals are the backbone of YesMadam. Their stories of perseverance inspired us to act with intent and empathy. When we heard them speak with such honesty and strength at the celebration lunch, it became clear that true support goes beyond applause. Offering a zero percent commission is our way of giving them the respect and financial freedom they deserve. It marks a step towards rewriting the rules of how the gig economy treats its people.”

Akanksha Vishnoi, Co-founder & CMO, YesMadam added, “At YesMadam, listening isn’t just a value, it’s our foundation. Whether it’s our customers, our team, or our service partners, we pay attention to every voice. The 0 percent commission model is a direct outcome of that principle. It’s not just a business decision, it’s a reflection of care becoming part of the system. By offering complete financial freedom to our top-performing partners, we’re not only recognizing their efforts but also setting a new benchmark for the gig economy, one that’s rooted in empathy, respect, and real empowerment.”

As a bootstrapped company, YesMadam’s approach stands out in a segment typically defined by cost-efficiency and revenue-sharing models. The policy change positions the brand as an outlier in the gig services landscape, emphasizing retention and workforce empowerment.

Eat Better Co, a Jaipur-based packaged snacking brand, has raised Rs. 17 crores in a Pre-Series A funding round led by Prath Ventures and Spring Marketing Capital. The round also saw participation from existing investors. The company previously secured a deal on Shark Tank India at a Rs. 100 crore valuation from investor Namita Thapar.

Founded by Mridula, Vidushi, and Shaurya Kanoria, the company was established with a focus on producing sweets and namkeen snacks using real ingredients. Initially developed in a home kitchen, the brand has grown into a nationwide player, aligned with the increasing consumer demand for healthier alternatives in the packaged food sector.

Eat Better Co currently fulfills over 2,00,000 monthly orders across multiple online platforms. The company's growth has been supported by its integration with quick commerce platforms such as Swiggy Instamart, Zepto, and Blinkit.

“When we started, it was just about making great snacks for friends and family. But over the years, we realized we were solving a much bigger problem—people wanted delicious, healthy snacks they could trust,” stated Mridula Kanoria, Founder, Eat Better Co.

“Snacking is an impulse-driven category. Being present on Q-commerce allows us to meet consumers where they are, exactly when they crave a snack,” added Shaurya Kanoria, Co-founder, Eat Better Co.

Harmanpreet Singh, Founder, Prath Ventures said, “Eat Better operates in product categories that Indians fundamentally love to eat – Namkeens and Sweets.  We think there is an opportunity to contemporize these categories through new age flavours and modern nutrition. We are very excited to partner with the founders in their journey.”

Kaushik Dasgupta, Head – Investments at Spring Marketing Capital shared, “At Spring, we seek to partner with brands that are authentic, innovative, and deeply connected to their consumers. Eat Better Co is a perfect example—reimagining a large and familiar category like snacking, for the Indian consumer, but doing it better—with better ingredients, better quality, and better-for-you products that people truly love.”

The company intends to use the capital to expand its product offerings and strengthen its presence in the Q-commerce space. Its core mission remains centered on providing consumers with reliable and accessible snacking options.

Let’s Try, one of India’s fastest-growing homegrown snacking brands, has secured $2.5 million in its latest funding round, led by Singapore-based investment firm SWC Global. The round also saw continued participation from its existing investors—Wipro Consumer, 100Unicorns, Venture Catalysts, and Aman Gupta, the founder of boAt Lifestyle.

Founded by Nitin Kalra, a seasoned industry leader with over 15 years of experience at giants like ITC, PepsiCo, and Raymond, Let’s Try is on a mission to make premium-quality, delicious snacks affordable and accessible to every Indian household. The brand offers a wide array of snacks, including Namkeens, Wafers, Cookies, Cakes, and Sweets, all made using high-quality ingredients and crafted to suit modern taste preferences.

Let’s Try rose to national prominence after its appearance on Shark Tank India, and has since carved out a strong space in the highly competitive Indian FMCG landscape. Positioned as a “better-for-you” snacking brand, it is committed to offering healthier options without compromising on taste or authenticity.

Nitin Kalra, Founder & CEO, Let’s Try said, “Our vision has always been to bring premium-quality snacks to every Indian household at accessible prices. We will use the funds to scale distribution, ramp up marketing, and introduce innovative products in the better-for-you snacking space.”

The newly raised capital will be used to propel the brand’s next phase of growth. Plans include expanding distribution networks across Tier I, II, and III cities, strengthening backend operations and supply chains, and introducing a broader range of health-forward snack offerings. The brand also aims to double down on both digital and offline brand-building efforts.

The company intends to diversify its product line with new SKUs tailored for modern retail and regional markets, while also deepening its footprint across e-commerce platforms and direct-to-consumer (D2C) channels.

“Let’s Try has strong brand alignment with current consumer needs and has demonstrated strong business performance. Its strong presence in both online and offline channels, combined with in-house manufacturing capabilities, positions Let’s Try to scale and compete with established brands rapidly,” said Tuck Lye Koh, Founding partner, SWC Global.

Over the past three years, Let’s Try has experienced exponential growth, scaling its revenue from Rs. 1 crore to Rs. 120 crore in annual run rate (ARR). The company now has its sights set on reaching Rs. 1,000 crore in revenue by 2028. With the Indian snacks market estimated at Rs. 50,000 crore and growing at an annual rate of 12 percent, the brand is tapping into a massive, underpenetrated opportunity.

Rajesh Mane, Partner, 100Unicorns added, “The team at Let’s Try has cracked the code for delivering great taste without compromising quality or health. Their growth trajectory, operational depth, and brand resonance among modern Indian consumers make them stand out in FMCG.”

As the brand accelerates toward its ambitious goals, Let’s Try is poised to become a leading player in India’s evolving snacking landscape—offering consumers a winning combination of flavor, quality, and innovation.

Innovist, the parent company of beauty and personal care brand Bare Anatomy, has successfully raised Rs. 136 crore (approximately $16 million) in a Series B funding round, led by ICICI Venture. The round also witnessed participation from Mirabilis Investment Trust, Niveshaay Investment, and existing investor Sauce.

According to the company’s official statement, the funding includes both primary and secondary components and will be channelled toward accelerating product development, scaling operations, and expanding the workforce.

As part of this funding round, early-stage investor Accel—who backed Innovist through its seed-stage initiative Atoms—has exited the company.

Rohit Chawla, Founder and CEO, Innovist stated, “Innovist is one of the fastest-growing BPC (beauty and personal care) firms in the country and aims to cross Rs. 300 crore in revenue by FY25.”

While Innovist’s financials for FY24 are yet to be disclosed, the company posted Rs. 36.53 crore in operating revenue and a loss of Rs. 16.87 crore in FY23.

Founded in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist—formerly known as Onesto Labs—offers a portfolio of personal care products under three distinct brands: Bare Anatomy, Chemist at Play, and Sunscoop.

The latest capital infusion brings Innovist’s total funding to over $26 million, including a previously closed $7 million Series A round led by the Amazon Smbhav Venture Fund. Data from startup intelligence platform TheKredible indicates that prior to this round, Sauce.VC held the largest external stake in the company, followed by 72 Ventures, Accel India, and the Amazon Smbhav Fund.

Innovist operates in India’s fast-growing direct-to-consumer beauty and personal care segment, competing with players such as Minimalist, Mamaearth, Wow Skin Science, and Sugar Cosmetics.

With this latest round of funding, Innovist is poised to deepen its market presence, widen its product offerings, and bring in fresh talent to scale operations—taking confident steps toward its goal of becoming a leading force in India’s booming beauty and personal care sector.

Bose Corporation has deepened its commitment to India’s wearables and hearables market by making a fresh investment of Rs. 172 crore (approximately $20 million) in Noise, the homegrown gadget and wearable tech brand. This follows the audio giant’s initial strategic investment in Noise in 2023, further solidifying its role as the brand’s sole external investor.

According to regulatory filings accessed from the Registrar of Companies (RoC), Noise’s board approved a special resolution to allot 4,915 compulsory convertible debentures (CCDs) at an issue price of Rs. 3,45,833 per debenture, facilitating the infusion of Rs. 172 crore in fresh capital.

The CCDs carry a nominal interest rate of just 0.001 percent and are structured to convert into equity shares at a future date. The company has earmarked the funds for scaling operations, expanding brand reach, addressing working capital requirements, and supporting a broader range of strategic initiatives approved by the board, the filings indicate.

Noise, which markets smartwatches, wireless audio devices, and speakers via its website and major e-commerce platforms, continues to maintain a dominant presence in India’s smartwatch category. This fresh investment by Bose follows the successful release of a new audio product featuring the acclaimed “Sound by Bose” technology, showcasing the synergy between both brands.

In the financial year ending March 2024, Noise reported a revenue of Rs. 1,431 crore and achieved EBITDA profitability—an important milestone for the Gurugram-based startup.

Meanwhile, Noise’s key competitor in the consumer electronics space, boAt, has recently filed its draft red herring prospectus (DRHP) confidentially with the Securities and Exchange Board of India (SEBI). boAt closed FY24 with Rs. 3,122 crore in revenue and reduced its losses by 45 percent to Rs. 53.5 crore. 

Global lifestyle brand GUESS, known for its iconic denim and fashion-forward collections, has announced the launch of its first dedicated e-commerce platform in India — www.guess.in. The new online store expands the brand’s reach beyond its physical presence and brings its full range of offerings directly to Indian consumers.

The newly launched online store offers a comprehensive range of GUESS products, spanning men’s and women’s apparel, handbags, accessories, kidswear, and luggage. With a sharp focus on style, convenience, and accessibility, GUESS aims to cater to the evolving preferences of the modern Indian shopper who values premium fashion with the ease of doorstep delivery.

This digital platform complements GUESS’s existing network of 21 physical stores across India, solidifying the brand’s omnichannel presence in one of the world’s fastest-growing retail markets. Accessible via both desktop and mobile devices, the website provides an easy and immersive browsing experience that mirrors the brand’s global standards of elegance and user-centric design.

To ensure a seamless shopping journey, the platform comes equipped with a host of customer-friendly features, including intuitive navigation, multiple payment options, and dedicated customer support available on weekdays from 9 AM to 7 PM. Additionally, GUESS offers a 30-day return window, underscoring its commitment to customer satisfaction and convenience.

In the coming months, the brand is also expected to introduce a curated selection of signature fragrances, premium watches, designer eyewear, and footwear on the site, giving customers access to the complete GUESS lifestyle experience from the comfort of their homes.

Founded in 1981 by the Marciano brothers, who left the south of France to pursue the American dream, GUESS has grown into a household name worldwide, synonymous with bold fashion, timeless designs, and youthful spirit. Over the decades, the brand has continued to evolve, embracing digital transformation and expanding into new geographies, while remaining true to its roots in premium fashion.

Univision Foods, one of the rising players in India’s FMCG sector, has announced a strategic expansion into the direct-to-consumer (B2C) market with the launch of its in-house brands—Tauffa and Nut n Berry. With a reputation built on quality, innovation, and consumer trust, the company is aiming to transform household access to premium dry fruits through competitive pricing and superior product offerings.

The launch marks a key milestone for Univision Foods, which until now has primarily operated in the B2B domain. The company is leveraging its deep industry knowledge and operational excellence to make high-quality dry fruits more accessible to Indian consumers across diverse market segments.

Tauffa, introduced earlier this year as a pilot in January, has already proven to be a success story, clocking sales of over Rs 10 million within its first three months. Designed to meet everyday nutritional needs, the brand currently offers 15 SKUs, including cashews, almonds, raisins, pistachios, walnuts, anjeer, munakka, dates, trail mix, and seed mix, with prices starting from just Rs. 99.

The brand is available on Swiggy Instamart, Blinkit, Amazon, Flipkart, and across modern trade and general trade outlets in Eastern Uttar Pradesh, Delhi/NCR, and Guwahati.

In contrast, Nut n Berry is being positioned as a luxury dry fruits brand, targeting urban consumers through fast commerce platforms and high-end retail stores. Launching with five premium SKUs, the brand aims to cater to the evolving tastes of health-conscious city dwellers. Products under the Nut n Berry label are priced between Rs. 500 and Rs. 3,000, and will be widely available across quick-commerce channels.

Chaudhary Dev Pratap Singh, Founder, Univision Foods shared, "Having established ourselves in the B2B space, we are now venturing into the B2C market with Tauffa and Nut n Berry. Our goal is to reach consumers across the country with premium-quality products that stand out in the industry."

By entering the B2C landscape with a two-tier brand approach—offering both value and luxury—Univision Foods is strategically positioned to capture a wide consumer base while reinforcing its commitment to quality, affordability, and innovation in the Indian dry fruits sector.

Clovia, one of India’s leading brands in lingerie, sleepwear, and personal care, has joined forces with Zepto to redefine how intimate wear is shopped and delivered. Through this dynamic partnership, Clovia’s range of stylish and comfortable products—spanning lingerie, nightwear, shapewear, and activewear—will now be delivered to customers' doorsteps in under 10 minutes across more than 18 cities in India.

Consumers in cities including Mumbai, Bengaluru, Delhi-NCR, Chennai, Hyderabad, Lucknow, Pune, Kolkata, and Jaipur can now access Clovia’s curated collections directly via Zepto, unlocking a new level of convenience and speed in shopping.

This collaboration reflects Clovia’s ongoing commitment to innovation and responsiveness in a market where modern consumers increasingly demand both quality and immediacy.

"At Clovia, we are committed to creating innovative shopping experiences for our customers. In today's fast-paced world, convenience is key, and our collaboration with Zepto ensures that our customers can access Clovia’s high-quality products faster than ever before. We understand that today’s customers seek both quality and quick service, and this collaboration allows us to deliver on both fronts,” said Soumya Kant, Co-Founder & Chief Growth Officer, Clovia

The initial launch on Zepto includes over 100 of Clovia’s most-loved styles—covering bras, panties, shapewear, sleepwear, and activewear—carefully curated to cater to a wide spectrum of preferences and needs.

Devendra Meel, Chief Business Officer, Zepto added, “We are proud to partner with our Sellers to quickly deliver Clovia’s premium innerwear to our users. We extend our gratitude to our sellers for enabling the listing of Clovia products, which reinforces their commitment to convenience, quality, and empowering women with every delivery.”

By leveraging Zepto’s lightning-fast delivery network, Clovia is further strengthening its digital presence and expanding its omnichannel footprint. This partnership is a strategic step toward meeting the evolving needs of consumers in Tier I and Tier II cities, blending speed with quality to deliver a truly seamless shopping experience.

Men’s fast-fashion label Snitch has further extended its retail reach in North India with the opening of a new store in Gurugram. This launch marks Snitch’s second store in the National Capital Region (NCR) and its 52nd outlet nationwide, showcasing the brand’s steady climb in the Indian fashion landscape.

Strategically located at the prominent Elan Miracle Mall, the newly opened 3,000 sq. ft. store offers a well-curated selection of the brand’s signature styles. Shoppers can explore a comprehensive range of men’s apparel, including trend-led casual and formal wear, alongside footwear, bags, perfumes, and sunglasses, providing a one-stop destination for fashion-forward men seeking high-quality yet affordable lifestyle choices.

“Opening our second store in NCR is a major milestone for us. Gurugram is home to a vibrant community of trendsetters, and with our new location at Elan Miracle, we’re excited to bring high-quality, stylish fashion at accessible prices in a premium retail setting. Our expansion to 50+ stores reflects our customers’ trust in us, and we’re committed to reaching even more cities soon,” stated Siddharth Dungarwal, Founder & CEO, Snitch.

With a presence now extending to over 20 cities, Snitch has covered approximately 1.5 lakh square feet of retail space and is showing no signs of slowing down. The brand’s current trajectory is aligned with its ambitious goal of launching 100 stores across the country by the end of 2025, signaling a significant push toward offline expansion in addition to its growing digital footprint.

In the digital space, Snitch continues to thrive through a strong omnichannel strategy. In addition to its exclusive brand outlets, Snitch’s collections are available on leading e-commerce platforms such as Myntra, Amazon India, Ajio, as well as through its dedicated D2C website, snitch.com, offering seamless access to fashion across urban and emerging markets.

Gen Z-focused fashion brand Outzidr, known for its stylish and affordable “going out wear” for women, has raised Rs. 30 crore in a seed funding round led by Stellaris Venture Partners. The funding will be directed toward strengthening brand presence and building capabilities to deliver the latest global trends tailored for Indian youth across various going-out occasions.

The investment comes at a pivotal time for India’s fashion industry, which is witnessing a major shift as young consumers increasingly embrace global fashion aesthetics over traditional attire. Despite the market’s massive size — estimated at Rs. 30,000 crore and growing at 30–40 percent annually — there remains a noticeable lack of brands addressing the fast-changing preferences of Gen Z.

Launched in 2024, Outzidr was co-founded by industry veterans Nirmal Jain, Mani Kant Mani, and Justin Mario. Nirmal previously scaled Middle East fashion label Styli to Rs. 800 crore in under five years, co-founded Peak XV-backed Increff, and has held leadership roles at Myntra and McKinsey. 

Outzidr’s edge lies in its unique “test and quick react” model. By launching a wide variety of styles in low minimum order quantities (MOQs), the brand rapidly identifies trends and scales up top-performing products. Prices are designed to be Gen Z-friendly — with college tops starting at just Rs. 249.

Since launching its direct-to-consumer platform earlier this year, Outzidr has expanded quickly across leading e-commerce platforms like Myntra, Nykaa Fashion, and Ajio. With over 3,000 live styles on its site and 2,000 new styles added monthly, the brand is targeting a Rs. 100 crore annualized run rate within the next 6–8 months.

Nirmal Jain, CEO and Co-founder, Outzidr said, “Five years ago, fashion trend adoption in India lagged behind global markets. But in the past couple of years, we’ve seen a complete shift - young consumers demand the latest styles at affordable prices. However, very few brands in India have the capability to meet this growing demand at scale. Building this business requires a sharp demand-sensing engine and an agile product supply chain that integrates trends, design, product development, and manufacturing. At Outzidr, we’re combining technology, analytics, and a strong network of partners to build a scalable, quick-react fashion ecosystem. The capabilities we are building allow us to provide high width, low MOQ, and low inventory - in a highly scalable way. Further, the nature of this category gives us an opportunity to become a brand with global relevance in times to come.”  

Mayank Jain, Principal, Stellaris Venture Partners shared, “An attractive market of affordable fashion for GenZ, along with the team’s unique and differentiated ‘test & quick react’ solution approach and a strong founder-market fit, form the three key pillars of our investment thesis. Nirmal, Mani and Justin, not only come from the domain but also bring a proven track record of achievement within it. The team’s ability to quickly launch and garner early traction is a testament to this. We could not be more excited to partner with the team on their journey to build India’s largest affordable fashion brand.”

Operating on a hybrid manufacturing model, Outzidr sources from both Indian and international factories. In just three months, it has partnered with nearly 30 factories across India, spanning multiple product lines. Its Just-In-Time inventory approach ensures it stays nimble and demand-responsive by sourcing in smaller batches aligned with real-time consumer interest.

In a move that adds to the evolving menswear retail landscape in India, ENGYNE, a new premium apparel brand, is set to debut with a focus on offering international design sensibilities at accessible price points. Founded by Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D.—industry professionals with past affiliations to global brands such as Diesel and Guess—the company aims to address a gap in India’s fashion segment where premium-quality menswear remains limited in reach.

Headquartered in Bangalore, ENGYNE will launch its Spring-Summer 2025 collection exclusively through a digital-first, direct-to-consumer (D2C) model. The brand will retail its products via its official website, with plans to introduce a mobile app on Android and iOS shortly after. The product lineup includes wardrobe essentials made from Supima cotton and blended yarns, using fabric textures like mis-jersey, micro-pique, interlock, jacquard, and French terry. Each piece is designed with attention to finish, durability, and functionality, incorporating advanced printing methods and embroidery.

Karthikeyan K, Director said, "ENGYNE is not just about fashion; it's about redefining expectations. Premium quality should be a choice, not a privilege."

The team has adopted a vertically integrated manufacturing model to manage quality and costs internally. Director Dinesh D. elaborated, "Having our own vertically integrated manufacturing facility gives us a unique advantage. We control every step—from fabric selection to final stitching—allowing us to deliver luxury craftsmanship at a fraction of the price. Every ENGYNE garment undergoes the same quality checks as pieces costing three times as much."

With its business model centered on quality control and affordability, the brand seeks to differentiate itself from fast fashion by offering durable, wear-tested products. ENGYNE is targeting urban professionals and millennial consumers, using influencer partnerships and social media engagement to drive brand visibility in the Indian retail sector.

Looking ahead, the brand plans to expand its offerings to include shirts, chinos, jackets, and denim in the upcoming season. It is also exploring opportunities for global distribution, with a focus on showcasing Indian-made products that meet international standards.

Sweet Dreams, a sleepwear brand in India, has opened its 50th exclusive outlet at Infiniti Mall in Mumbai, continuing its expansion across key retail destinations in the country. With this milestone, the company is strengthening its physical presence as consumer demand for category-specific apparel—like sleepwear—continues to grow in India’s retail sector.

The brand, which began with a focus on providing sleepwear for the entire family, is now positioning itself as a significant player in redefining the nightwear category. The new store features the brand’s signature Hazelnut Brown interiors and a layout designed around comfort and practicality, showcasing a variety of sleepwear products meant for both bedtime and casual lounging.

Parth Ruparelia, Head of D2C at Sweet Dreams said, “Sleepwear doesn’t need to be as boring as a plain t-shirt and printed pyjamas. At Sweet Dreams, we believe sleepwear can be as stylish, functional, and mood-enhancing as your favorite sportswear or casualwear. Our stores and website offer the finest sleepwear selections — standing tall against both national and international brands. The opening of our 50th store marks more than just a milestone — it’s a bold step forward in our vision to bring Sweet Dreams to hundreds of locations across the country in the years to come.”

Originally launched to promote sleepwear designed for up to 70 hours of weekly use, Sweet Dreams has gained recognition for its focus on comfort-driven fashion. The brand's growth reflects a broader trend in India’s apparel retail industry, where niche segments like loungewear and sleepwear are seeing increased traction among younger consumers.

The new store also includes a temporary feature celebrating the brand’s journey—a Sweet Dreams Ice Cream counter that highlights nighttime routines and comfort-driven habits. With plans to scale further across the country, the company aims to expand its reach through both offline stores and its digital platforms.

Men’s apparel brand The Bear House has opened its second exclusive offline store in India, strengthening its retail presence with a new outlet in Hyderabad’s Banjara Hills. This marks the brand’s first high street-cum-mall retail format and builds on its presence at Broadway in Hyderabad and its flagship outlet in Bengaluru.

The 1,200 sq. ft. store, designed to resemble the brand’s signature “bear cave” concept, features a layout consistent with its Bengaluru store. Located in a high-footfall area of Banjara Hills, the outlet offers direct external access and targets consumers seeking men’s smart casual apparel and accessories.

The store will offer a range of the brand’s curated product categories, including shirts, polos, bottoms, sweatshirts, denims, and accessories.

“Hyderabad has been one of The Bear House’s top-performing markets in online sales, making this offline expansion a natural progression for the brand. We can’t wait for the people of the city to touch, feel, and experience the brand and our latest collection, featuring our signature shirts, stylish linen and denim pieces designed for men who are always on the move and seek both comfort and style,” said Harsh Somaiya, Co-Founder of The Bear House.

The brand, which recently gained visibility following an appearance on Shark Tank India Season 4, continues to build its offline footprint while maintaining its focus on design and functionality. In addition to its stores in Bengaluru and Hyderabad, The Bear House also operates a retail presence in New Delhi.

To mark the store’s launch, the brand is offering a flat 25 percent discount to walk-in customers for the first month.

Sweet Dreams, India's leading sleepwear brand, has achieved a significant milestone with the launch of its 50th exclusive store at Infiniti Mall, Malad. This expansion underscores the brand’s rapid growth and its transformation into a dominant player in the direct-to-consumer (D2C) retail space.

With over two decades of expertise in the B2B segment, Sweet Dreams maintains a robust presence across 2,500+ retail touchpoints, distributing more than 2 million sleepwear sets annually. The brand’s success is fueled by its extensive data-driven insights, which provide a deep understanding of regional sleepwear preferences in terms of fit, prints, and colors across India’s diverse demographics. This strategic approach has allowed SWEET DREAMS to create collections that resonate with customers nationwide.

Having established itself as the premier standalone sleepwear brand in top malls across India, SWEET DREAMS plays a key role in enhancing the shopping experience at premium retail destinations. Its presence not only attracts additional foot traffic but also contributes to the overall commercial success of malls. Additionally, the brand’s airport outlets have demonstrated strong sales, reflecting the growing demand for stylish yet functional sleepwear.

"Sleepwear doesn’t need to be as boring as a plain t-shirt and printed pyjamas," said Mr. Parth Ruparelia, Head of D2C at Sweet Dreams. "At Sweet Dreams, we believe sleepwear can be as stylish, functional, and mood-enhancing as your favorite sportswear or casualwear. That belief is stitched into every product we create. Our stores and website offer the finest sleepwear selections — standing tall against both national and international brands. The opening of our 50th store marks a promising milestone — it’s a step forward in our vision to bring Sweet Dreams to hundreds of locations across the country in the years to come."

Expanding beyond sleepwear, Sweet Dreams has also ventured into athleisure and workout wear with its “SDMOVE” collection, offering tracksuits, sweatshirts, workleisure pants, and activewear. As the brand continues to redefine comfort-led fashion, it remains committed to pushing the boundaries of style and functionality in both sleepwear and everyday wear.

South Indian food brand, Sweet Karam Coffee (SKC) has successfully raised its Series A funding round, led by Peak XV Partners, with continued support from Fireside Ventures, which has reinforced its investment in the brand. With a presence in 32 countries, SKC remains committed to its mission of “Taking the Taste & Tales of South India to the Globe.”

The brand’s name reflects a traditional South Indian snacking tradition—starting with a sweet, followed by a spicy (karam) snack, and ending with a strong filter coffee. By reviving this cultural experience, SKC aims to bring nostalgic flavors to contemporary households across India and beyond.

Over the past year, SKC has achieved 4X revenue growth and is projected to grow another 2.5X in the next 12 months. The newly secured funds will be utilized to expand the brand’s omnichannel distribution, drive new product development, enhance technology-led supply chain capabilities, and strengthen overall brand presence.

“This is an incredibly exciting time to build. Quick commerce is bridging distribution like never before, and we’re seeing a beautiful cross-pollination of cultures—our products are now loved not just in the South, but across the country. We’re particularly proud to have led the charge against palm oil from Day 1. Everything we create is something my Janaki Paati would make at home—products I’m comfortable giving my own daughter,” shared Nalini, CEO & Co-Founder, Sweet Karam Coffee. 

Rooted in the inspiration of Janaki Paati, SKC remains dedicated to offering products that evoke the warmth of home, regardless of where its customers are, reinforcing its vision to become the leading global brand for South Indian food.

To support this next phase of expansion, SKC has appointed Nandhitha Indermohan, an ISB alumnus and former Unilever executive, as Chief Operating Officer. With over 15 years of experience in supply chain and operations, her leadership is expected to elevate the brand’s operational efficiency and strategic growth.

Abishek Mohan from Peak XV Partners highlighted the immense potential of the South Indian snacks and sweets market, valued at over Rs. 25,000 crore. 

Abishek Mohan from Peak XV noted, “The South Indian snacks and sweets market, at over Rs 25,000 crore, is large, fast-growing, and undergoing a significant transformation. The shift from unorganized to organized players, rising demand for better-for-you products, and the rapid expansion of modern distribution channels present a powerful opportunity for brands like Sweet Karam Coffee. Nalini and Anand are deeply authentic, mission-driven founders, and we’re thrilled to be a part of their journey.”

Kannan Sitaram from Fireside Ventures added, “Fireside invested in Sweet Karam Coffee for the first time in 2023. Since then, we have invested twice more, persuaded by the remarkable all-round development of the business. Nalini, Anand, Raghav, Sri, and the team have shown strong focus in creating authentic tasting clean label products, terrific execution ability in both e-commerce and offline channels, and compelling brand storytelling. What’s even more exciting is the brand’s widespread acceptance—not just among consumers in Southern India and the South Indian diaspora, but across the entire country. We are convinced their journey has just started and a very large iconic brand is in the making.”

Sweet Karam Coffee’s growth reflects a broader consumer shift towards better-for-you products rooted in regional flavors. As domestic and global FMCG players increasingly adapt their offerings to match evolving consumer preferences, SKC is poised to lead the segment with its commitment to clean labels, technological innovation, and authentic South Indian culinary traditions.

XYXX, one of India’s leading men’s lifestyle labels, is redefining men’s innerwear with the launch of Tactel, an advanced fabric that dries 8 times faster than conventional underwear. Designed to offer superior comfort, freshness, and all-day performance, this innovation places XYXX at the forefront of quick-dry men’s essentials, making it a game-changer in the category.

While other brands incorporate Tactel into their products, XYXX is the first to claim the quick-dry space as its core differentiator. The brand sought a fabric that aligns with modern performance needs and found the perfect match in Tactel, ensuring an unparalleled wearing experience.

Tactel’s ultra-lightweight, breathable, and moisture-wicking properties make it ideal for everyday wear, workouts, and travel. The smooth texture and superior stretch offer second-skin comfort, while its fast-drying technology keeps sweat and humidity at bay, ensuring all-day freshness in any climate. Additionally, XYXX’s ergonomically designed underwear features a soft, non-restrictive waistband that stays in place without digging in and precision paneling for enhanced support and movement.

Recognizing the growing demand for high-performance fabrics, XYXX conducted rigorous lab testing to validate Tactel’s superior performance over traditional materials like cotton. The results confirm its fast-drying, durable, and eco-conscious benefits, making it a sought-after choice for modern consumers.

As part of its commitment to innovation, XYXX is exploring Tactel’s potential beyond innerwear, with plans to expand into activewear, base layers, and athleisure. This strategic move aligns with global trends where multi-functional, technical fabrics are becoming essential wardrobe staples.

With its Tactel-powered underwear, XYXX is setting new benchmarks in comfort and functionality, catering to modern men who refuse to compromise on performance. As the demand for high-performance, quick-dry fabrics continues to shape the future of men’s apparel, XYXX is leading the charge in India, ensuring men experience unmatched comfort and innovation in their everyday essentials.

Artisanal chips brand Kettle Studio, known for its gourmet kettle-cooked snacks since 2016, is set to redefine the snacking experience with the launch of its Air-Fried Chips. Offering a lighter yet equally flavorful alternative, this new range caters to the growing demand for healthier snacking options while preserving the brand’s signature taste and quality.

Developed in response to increasing consumer interest in guilt-free indulgence, Kettle Studio’s Air-Fried Range provides the same bold crunch and rich taste as traditional kettle-cooked chips but with 50 percent less oil than regular potato chips. Using advanced air-frying technology, these chips are meticulously crafted to maintain the brand’s signature texture and flavors. The range includes three distinctive flavors—Lime & Chilli, Spicy Dill Pickle, and Sweet & Smoky BBQ—each designed to offer a unique and bold taste experience.

Adding to its lineup, Kettle Studio is also unveiling the Tabasco Sauce Flavour Kettle-Cooked Potato Chips, a spicy new collaboration that infuses real Tabasco sauce into its signature crunchy chips. This flavor delivers a tangy and fiery kick, offering a bold snacking experience for spice enthusiasts.

Tushar Parekh, Kettle Studio said, “We’re excited to introduce our Air-Fried Chips, a game-changing innovation that allows our consumers to indulge without compromise. With 50 percent less oil and the same delicious taste, this range aligns perfectly with the evolving preferences of health-conscious snack lovers. The Tabasco Sauce flavour is another step in our journey to bring bold, globally inspired flavours to Indian consumers.”

Kettle Studio’s Air-Fried Chips are priced at Rs. 99 for 80g, while the Tabasco Sauce Flavour Chips are available for Rs. 99 for 113g. Consumers can find these products on leading e-commerce platforms such as Blinkit, Instamart, Amazon, and Zepto, along with premium retail outlets like Nature’s Basket, Reliance Retail, 7-Eleven, Wellness, and various gourmet stores across Mumbai, Delhi, Bengaluru, Pune, and Hyderabad.

With these latest additions, Kettle Studio continues to innovate in the snacking industry, blending bold flavors, indulgence, and better-for-you alternatives to meet evolving consumer preferences.

Homegrown lifestyle luggage brand Fur Jaden has raised Rs. 9.5 crore (approximately $1.1 million) in a Pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF). The newly acquired capital will be strategically utilized to strengthen the organization by building high-caliber professional teams and reinforcing its operational framework. Additionally, the brand aims to expand its product portfolio, enhance its presence across online platforms, and explore offline retail partnerships to drive growth.

“We are thrilled to have received funding from GCCF.  With this support, we are poised to accelerate our growth, expand our product offerings, and strengthen our retail network and team. We are excited to leverage this funding to drive innovation, enhance customer experiences, and solidify our position as a leading innovative luggage brand. This capital will be the catalyst that propels Fur Jaden into its next phase of exponential growth,” shared Sahil Bansal, Founder, Fur Jaden.

“We are excited to partner with Fur Jaden in their journey to redefine travel accessories bringing together indigenous creativity, global trends, and cutting-edge technology. As the new generation demands products that are not just functional but also a statement of their lifestyle, making every journey an experience and every bag a story,” said Abhijeet Pai, General Partner, GCCF and Co-founder of Gruhas.

Founded in 2017, Fur Jaden has rapidly gained traction among Indian consumers, catering to over one million customers nationwide. The brand’s emphasis on style, durability, and affordability has set it apart in the competitive luggage market. With the newly secured funding, Fur Jaden is now set to accelerate its expansion strategy, enhance customer engagement, and reinforce its position as an industry leader in the travel and lifestyle segment.

As consumer preferences evolve, Fur Jaden’s focus on innovation, sustainability, and market expansion is expected to drive its next phase of growth, positioning it as a go-to brand for modern travelers seeking both functionality and fashion in their luggage choices.

UBON, one of the leading consumer electronics brands in India, has expanded its product portfolio by foraying into the kitchen appliance segment with the launch of the IC-101 Infrared Cooktop. Designed to simplify home cooking, this latest innovation ensures fast, safe, and convenient meal preparation, reinforcing UBON’s commitment to quality and user-friendly technology.

The IC-101 Infrared Cooktop is engineered for efficiency and ease of use. It features a powerful 2500W heating element that ensures rapid cooking while maintaining energy efficiency. A smart timer allows users to cook with precision without the need for constant supervision, and an auto ON-OFF function enhances safety by automatically switching off when not in use. The cooktop also comes with intuitive touch controls and a temperature control knob for effortless operation, providing an accurate and seamless cooking experience. Built with digital technology, it guarantees fast and safe cooking while its spill-resistant surface makes cleaning hassle-free. Additionally, the IC-101 Infrared Cooktop is designed to be highly versatile, supporting a wide range of cookware, including frying pans, grill stands, saucepans, tawas, kadhais, cookers, and even earthen pots.

Mandeep Arora, Co-founder and Managing Director, UBON said, “At UBON, we always aim to bring practical and user-friendly solutions for our customers. The IC-101 Infrared Cooktop is designed to provide an easy and energy-efficient cooking experience, making everyday cooking simple and convenient for everyone. With this launch, UBON has officially entered the kitchen appliance segment, and many more innovative products are on the way to add value to our customers' preferences and needs.”

With this strategic expansion, UBON continues to introduce innovative and practical solutions to Indian households. The IC-101 Infrared Cooktop is now available at leading retail stores and on UBON’s official website for an MRP of Rs. 3,999.

Homegrown luxury watch brand Argos Watches has secured Rs. 6.5 crore in an angel funding round, valuing the company at Rs. 45 crore. The investment, backed by a group of high-net-worth Indian investors, marks a pivotal moment for the brand as it continues to innovate in horology, crafting exceptional timepieces for Indian watch enthusiasts.

To celebrate this milestone, Argos Watches has launched Olympus, India’s first mechanical watch equipped with a power reserve indicator. This latest addition showcases the brand’s commitment to precision engineering, blending traditional craftsmanship with modern advancements. With prices ranging from Rs. 8,000 to Rs. 20,000, Argos Watches aims to make premium timepieces more attainable for Indian consumers.

M Channiwala, Founder, Argos, said, “This investment is a strong validation of our vision to bring high-quality, precision-driven mechanical watches to Indian consumers. With the backing of seasoned investors, we are well-positioned to scale our operations, enhance our product offerings, and continue pushing the boundaries of Indian watchmaking. We are proud to introduce India’s first mechanical watch with a power reserve indicator. Olympus represents a perfect harmony between timeless aesthetics and advanced mechanics, designed for collectors and watch lovers who appreciate craftsmanship and innovation.”
 

Operating exclusively through its Direct-to-Consumer (D2C) model, Argos Watches sells its collections via its official website. This strategy allows the brand to maintain a direct relationship with customers, ensuring a seamless shopping experience while maintaining its dedication to quality, exclusivity, and craftsmanship.

With this fresh capital infusion, Argos Watches is targeting a twofold revenue increase this financial year, driven by a growing demand for premium mechanical timepieces and a burgeoning community of watch enthusiasts in India. The funds will be allocated towards accelerating product development, expanding brand outreach, and strengthening the company’s digital presence to reach a wider audience.

The Indian luxury watch industry, currently valued at over Rs. 10,000 crore, is experiencing significant growth fueled by increasing disposable incomes, a rising collector base, and a growing preference for mechanical over quartz timepieces.

The Bear House, one of the rapidly growing direct-to-consumer (D2C) men’s apparel and accessories brands, has secured Rs. 50 crore ($5.8 million) in a Series A funding round led by JM Financial India Growth Fund III. The investment marks a significant milestone for the brand as it looks to strengthen its presence in India’s competitive menswear market.

With this fresh infusion of capital, The Bear House plans to accelerate its offline expansion, ensuring a greater reach beyond digital platforms. The funds will also be allocated towards meeting working capital requirements and executing robust marketing strategies to enhance brand visibility and customer engagement.

This is not the first time the brand has attracted investor interest. Earlier, The Bear House secured Rs. 3 crore in funding on Shark Tank India, where it was valued at Rs. 100 crore. This earlier investment helped bolster its operations and fuel its steady growth trajectory.

Harsh Somaiya, Co-founder, The Bear House said, “This growth capital infusion and partnership with a fund like JM Financial India Growth Fund III will help us accelerate our expansion plans and strengthen our brand’s presence. As we scale our offline footprint and invest in brand-building, we remain focused on staying true to our design philosophy and deepening our connection with customers.”

Siddharth Kothari, Managing Director, JM Financial added, “The Bear House has demonstrated impressive growth by leveraging its unique design sensibilities and direct-to-consumer strategy to build a loyal customer following. With rising demand for high-quality, stylish menswear, we believe The Bear House is well-positioned to become a prominent menswear brand in the country.”

Founded in 2017 by Harsh and Tanvi Somaiya, The Bear House has built a strong online presence, retailing through leading e-commerce platforms such as Myntra, Flipkart, Ajio, Tata Cliq, Nykaa, and Amazon. Known for its contemporary designs and premium quality, the brand has gained a loyal customer base, particularly among young, fashion-conscious consumers.

Looking ahead, The Bear House is gearing up to establish a physical retail footprint, complementing its already robust online business. With the increasing demand for stylish and high-quality menswear in India, the brand is confident that its expansion strategy will drive significant growth. The company is optimistic about its financial performance and expects to cross Rs. 140 crore in net revenue by the end of the year.

In a major step toward transforming healthcare accessibility, RED Health, Asia’s only JCI-accredited and India’s largest emergency medical response provider, has launched FLASH, a cutting-edge health commerce app now operational in Hyderabad. Designed to extend rapid, high-quality medical services beyond emergency response, FLASH is set to revolutionize everyday healthcare by delivering expert care at the touch of a button.

The app integrates real-time tracking, AI-driven analytics, and intelligent routing to bridge critical gaps in healthcare accessibility. With a promise of an ambulance arrival in under eight minutes, FLASH also offers a range of on-demand medical services, including rapid health checkups, IV medication, vaccinations, wound care, and post-surgical support, bringing expert care directly to patients' doorsteps.

Built on a pioneering Q-commerce healthcare model, FLASH transforms ambulances into mobile health hubs, similar to dark stores in quick commerce. Unlike traditional health-tech platforms that rely on scheduled appointments, FLASH provides real-time access to over 40 critical health interventions, ensuring that medical assistance is delivered in record time. By leveraging AI-powered analytics, strategic hospital partnerships, and intelligent routing, RED Health aims to bridge the gap between emergency response and routine healthcare access.

Prabhdeep Singh, CEO & Founder, RED Health expressed, “FLASH isn’t just a service, it’s a revolution! For too long, people have been forced to wait, whether in an emergency or for routine healthcare. We’re here to change that. We’re creating a system where fast, high-quality healthcare isn’t just a hope. It’s the standard we’re committed to delivering. With FLASH, we are eliminating the frustration of delays and making expert medical assistance available at the speed of need. This is a big step forward, and we’re excited to make it happen. At RED Health, it’s all about transforming access to healthcare, ensuring that no one is left waiting when every second counts.”

Currently operational in Hyderabad, FLASH is set to redefine instant healthcare access with its seamless service delivery. With ambitious expansion plans, RED Health is gearing up to introduce the app in major cities like Bangalore, Mumbai, and Delhi in the near future, ensuring that more people can benefit from on-demand, expert medical care at unprecedented speeds.

Ranveer Singh-backed snacking brand SuperYou has launched a game-changing new product— the Coffee-Flavoured Protein Wafer. This innovative addition to their popular snack line is designed for both coffee lovers and fitness enthusiasts, offering a delicious protein-packed treat that combines indulgence with nutrition. The launch has already been met with overwhelming demand, with 13,020 units selling out quickly, proving that the unique blend of coffee and protein resonates with consumers.

Coffee, known for its energizing and comforting qualities, now comes in the form of a convenient snack. With the Coffee-Flavoured Protein Wafer, SuperYou has made it easy to enjoy the benefits of coffee while fueling your body with protein, perfect for a quick break or an energy boost during the day.

“SuperYou is about celebrating everyday wins, and this wafer combines my two favourites - protein and coffee, and brings that burst of joy and energy. It's delicious, smooth, and I am sure, like the other flavours, this one will be a surprise too. This one's a 10/10,” shared Ranveer Singh.

Crafted with a fermented yeast protein blend, the wafer contains no palm oil or added sugars, making it a guilt-free treat. Its bold coffee flavor and high protein content make it an ideal snack for anyone seeking both taste and nutrition, whether on the go or at a break.

Nikunj Biyani, Co-founder, SuperYou shared, "Coffee is a daily ritual for many, and we wanted to craft a flavour that matches that excitement. This protein wafer isn’t just about taste—it’s about delivering a rich, indulgent experience while staying true to our commitment to make protein fun and accessible to all. Ranveer and I are very excited for everyone to try it!”

The SuperYou Coffee-Flavoured Protein Wafer is now available for purchase on major platforms like Amazon, Flipkart, Zepto, Blinkit, and Instamart, as well as select modern trade stores such as Reliance, Noble Plus, Wellness Forever, 7Eleven, and Nature’s Basket.

Whether you're a coffee connoisseur or looking for a functional snack, the SuperYou Coffee-Flavoured Protein Wafer is the perfect treat for every occasion. Unwrap, indulge, and get super!

Sachin Tendulkar-backed Spinny, the Gurugram-based used car marketplace, has successfully raised $131 million (Rs. 1,120 Crore) in a funding round led by the US-based Accel Leaders Fund. The round also saw participation from existing investors, including Elevation Capital, Think Investments, Tiger Global, and Fundamentum Partnership.

As per filings made with the Registrar of Companies (RoC), Accel Leaders Fund invested approximately $49 million in Spinny in the first tranche, while Fundamentum contributed an additional $3 million. The company is targeting to raise up to $110 million in primary capital, with the remaining funds expected to be generated through secondary share sales.

This funding round is the largest raised by a used-car marketplace startup since the record-breaking investment influx of 2021, which saw companies like Spinny, CarDekho, Cars24, and Droom secure large funding rounds, elevating their valuations to over $1 billion. Spinny achieved unicorn status in December 2021 after raising $283 million from investors, including ADQ (Abu Dhabi’s sovereign wealth fund), Tiger Global Management, and Avenir Growth, pushing its valuation to $1.8 billion at the time.

To date, Spinny has raised a total of $521 million in 13 funding rounds, with its current valuation standing at $1.67 billion, according to market intelligence platform Tracxn. However, the used-car marketplace sector has faced challenges in recent months due to the drying up of funding and increasing competition from fragmented unorganised markets.

While some players like CarDekho have exited the space, others, such as Cars24 and Spinny are focusing on diversifying their revenue streams and expanding services. In FY24, Spinny’s revenue from operations grew 14 percent year-on-year to Rs. 3,725 crore, up from Rs. 3,260 crore in FY23. This increase followed the merger of its budget and luxury car offerings – Truebil and Spinny Max. However, the company also laid off around 300 employees and reduced marketing expenditures, which helped reduce its losses by 28 percent, bringing them down to Rs. 590 crore.

In a strategic move to expand its reach, Spinny recently acquired Haymarket SAC’s automotive media assets in India, including popular brands like Autocar India, Autocar Professional, and What Car? India.

The used-car market in India continues to grow, with 51 lakh used cars sold in FY23, contributing to a market worth $34 billion. This sector is expected to grow to $73 billion by FY28, with the sale of 1.09 crore used cars, according to the latest Indian Blue Book (IBB) report by 'car&bike' and 'Das WeltAuto by Volkswagen.'

Lehlah, a content-commerce platform designed to help influencers monetize their product recommendations, has successfully raised Rs 12.5 crore (approximately $1.46 million) in a seed funding round. This funding was led by Gruhas, an investment firm co-founded by Nikhil Kamath of Zerodha and Abhijeet Pai of Puzzolana Group. The investment marks a significant milestone for Lehlah, which is looking to scale its operations in India’s booming influencer-led e-commerce space.

The funds raised will be strategically allocated to introduce new platform features, expand the team, and solidify Lehlah’s position as a leading player in the influencer-driven shopping industry. With the rise of social commerce and the growing influence of digital creators, Lehlah is well-positioned to capitalize on the increasing demand for authentic product recommendations from trusted influencers.

Founded in December 2022 by Ashna Ruia, the daughter of Prashant Ruia, director of Essar Group, Lehlah offers a unique opportunity for influencers to monetize their content by promoting products. The platform has quickly gained traction by partnering with major e-commerce platforms such as Myntra, Meesho, Flipkart, and Nykaa, as well as direct-to-consumer (D2C) brands like Libas and Foxtale. While it initially focused primarily on fashion and beauty, Lehlah has begun expanding into other verticals, including home accessories and gadgets, further diversifying its offerings.

The company currently operates with a team of 50 employees, with its marketing division based in Mumbai and its tech team located in Bengaluru. With the new funds, Lehlah aims to enhance its platform’s user experience, expand its marketing efforts, and introduce more features that cater to both influencers and brands. The goal is to make the platform a go-to destination for influencers looking to grow their income while offering brands a reliable and scalable way to reach potential customers. 

Victoria’s Secret has officially launched on Nykaa Fashion, India’s premier fashion platform. This strategic collaboration marks a significant step in making the brand’s globally renowned collections more accessible to Indian consumers through an integrated omnichannel experience. Renowned for its elegant and empowering designs, Victoria’s Secret represents confidence and sophistication for women worldwide

With this partnership, Indian shoppers can now explore a handpicked selection of the brand’s top-selling products via Nykaa Fashion’s website and mobile app. The collection includes sophisticated bras, comfortable panties, stylish loungewear, and athleisure essentials, ensuring a luxurious shopping experience at their convenience.

The lingerie and sleepwear range features exquisite designs, from delicate lace sets to everyday essentials, crafted to make women feel confident, glamorous, and comfortable. The sleepwear collection boasts silky robes, cozy pajama sets, and elegant loungewear, perfect for both relaxation and statement-making moments. Additionally, the athleisure line introduces Victoria’s Secret’s signature allure to activewear, offering sleek leggings, supportive sports bras, trendy tank tops, and cozy sweatshirts made from high-quality, breathable fabrics—ideal for women balancing style and functionality.

Adwaita Nayar, Executive Director, CEO of Nykaa Fashion, and Head of Owned Brands said, "We are excited to embark on a new chapter with the iconic Victoria’s Secret, now joining the Nykaa Fashion family. This collaboration isn’t just about bringing a globally renowned brand to India – it’s about reshaping how our consumers experience fashion. At Nykaa Fashion, we’ve always believed in offering more than just products; we’re dedicated to curating experiences that inspire and resonate with the evolving aspirations of our community. By welcoming Victoria’s Secret into our portfolio, we’re not just providing access to world-class style, we’re empowering individuals to boldly express their unique identities and setting a new standard for elegance and innovation in the Indian fashion landscape." 

"Our collaboration with Nykaa Fashion to expand Victoria's Secret in India marks a strategic step in solidifying our position in the Indian fashion market. Through this partnership, we aim to connect with a broader audience and serve the fashion-forward generation, all while staying committed to our core principles of quality, style, and innovation,” commented Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd.

With this milestone launch, Victoria’s Secret and Nykaa Fashion continue to transform the Indian fashion retail space, bringing globally celebrated designs that seamlessly blend elegance, comfort, and contemporary style.

Evenflow, one of India’s leading house of brands, has raised new funds from Venture Catalysts, Sunder Ramachandran, and a group of angel investors. This investment is part of an ongoing $5 million Series A round, following an undisclosed bridge round secured last October. To date, the company has raised nearly $14 million.

The fresh capital will be used to expand and enhance the profitability of Evenflow’s multi-brand portfolio, which includes Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro, and Frenchware. With a presence across India, the US, and the MENA region, these brands have recorded an impressive 350 percent growth, leveraging distribution across leading marketplaces and quick commerce platforms such as Amazon, Flipkart, CRED, Myntra, Blinkit, Instamart, Zepto, and Walmart.

“We are a low margin business. With scale, we are beginning to see backend synergies play out, with our downstream cost per unit reducing by the month and further flexibility to stress test the end customer pricing upwards or downwards - thus turning our big bets SKUs into a profitable engine. We plan to make this engine more robust. Additionally, India’s buying behaviour is changing significantly over the last 3-4 quarters on the back of qcommerce - it’s a unique opportunity for brands like ours to scale, and be available to be delivered within 10mins - something we are laser focussed on,” said Utsav Agarwal, CEO and Co-founder, Evenflow. 

Looking ahead, the company aims to achieve a tenfold increase in revenue and a sixfold rise in profitability by 2027 through strategic business expansion, a strengthened core team, and a continued focus on maintaining a sustainable bottom line.

Apoorva Ranjan Sharma, Co-founder, VCats & 100Unicorns shared, “Evenflow is one of the few companies that are profitable in this space. Their innovative approach and commitment to operational excellence continue to set them apart. We are proud to have supported Evenflow from the beginning, and we look forward to seeing how they leverage this investment to further enhance their growth trajectory and redefine e-commerce success.”

Venture Catalysts (VCats), India’s leading early-stage investor, continues to play a crucial role in fostering startup success through funding, mentorship, and strategic guidance.

Sunder Ramachandran, co-author of HeadStart stated, “Evenflow is combining data, digital, and sharp execution to build consumer brands that last. Their focus and discipline give me confidence that they’re not just scaling fast, they’re scaling right.”

With this latest investment, Evenflow is poised for accelerated growth, further solidifying its leadership in India’s evolving e-commerce landscape.

Celvera, one of the distinguished names in silver artistry, has officially entered India’s luxury jewellery and lifestyle segment, introducing a unique blend of contemporary aesthetics and traditional craftsmanship. With its refined designs and commitment to excellence, the brand aims to redefine silver luxury for the modern Indian consumer.

With a design philosophy centered on timeless sophistication, Celvera epitomizes refined elegance and exclusivity. Its emphasis on high-quality materials and intricate detailing distinguishes it as a leader in the silver jewellery segment, appealing to those who appreciate both luxury and everyday wearability. From finely crafted silver jewellery to meticulously designed décor accessories and lifestyle essentials, Celvera’s collections exemplify superior craftsmanship and artistic excellence.

“Celvera is more than just a jewellery brand—it’s a celebration of craftsmanship and individuality. Our designs strike the perfect balance between tradition and modernity, offering discerning men and women pieces that are both timeless and versatile. By redefining luxury in silver, we’re making elegance accessible and aspirational for our customers. Celvera, as we speak, is poised to become a leading jewellery franchise in India,” said Uma Pachaiyappan, CEO, Celvera.

Beyond jewellery, Celvera expands its vision of sophistication into lifestyle essentials, offering silver décor pieces, cutlery, and exclusive limited-edition designs that embody heritage and artistry. With its dedication to quality and innovation, Celvera is reshaping luxury for the modern Indian consumer.

As the demand for premium silver jewellery and décor continues to grow in India, Celvera is strategically positioned to cater to this evolving market. The brand’s commitment to excellence, innovation, and customer-centric design makes it a noteworthy addition to the Indian luxury segment. By offering products that encapsulate both tradition and modern aesthetics, Celvera is set to create a lasting impact on the industry.

With a vision to expand and become a household name in premium silver artistry, Celvera is not just launching a brand but introducing a new era of luxury that seamlessly fits into the evolving lifestyle of contemporary India. 

Popular content creator and social media influencer Kusha Kapila has taken a bold step into the fashion industry with the launch of her innerwear brand, Underneat. Known for her witty, relatable content and strong online presence, Kusha is now set to redefine comfort and style in women’s lingerie, blending inclusivity, affordability, and fashion-forward designs.

Designed for the modern Indian woman, Underneat aims to provide high-quality, breathable, and stylish innerwear that caters to diverse body types and preferences. The brand offers an extensive range, including bras, panties, and loungewear, ensuring there’s something for everyone. 

Speaking about her latest venture, Kusha Kapila emphasized the importance of comfort and confidence in innerwear. She envisions a brand that resonates with women across different backgrounds, offering products that prioritize both functionality and aesthetics. The brand’s contemporary designs, available in a range of vibrant and subtle tones, cater to various personal styles, ensuring that every woman can find something that makes her feel empowered.

Leveraging her strong social media presence, Kusha is promoting Underneat through Instagram, YouTube, and Twitter, engaging with her audience through behind-the-scenes content, interactive sessions, and creative campaigns. Beyond the digital space, Underneat is set to collaborate with major e-commerce platforms to ensure widespread availability across India. The brand is also exploring partnerships with retail stores in key cities, giving customers the opportunity to experience the products firsthand.

The launch has been met with enthusiasm from fans and fashion enthusiasts, who appreciate Kusha Kapila’s initiative in bringing inclusivity and representation to a segment that often lacks both. By merging her deep understanding of audience preferences with thoughtfully designed products, Kusha is poised to make a lasting impact in the innerwear market, proving that fashion is not just about trends—it’s about feeling good from the inside out.

Bonvie Snacks is reshaping the snacking industry with its cutting-edge freeze-dried and air-fried technology. Offering a range of nutrient-rich, freeze-dried fruit snacks, ice cream snacks, corn snacks, and air-fried chips, Bonvie eliminates the need for consumers to choose between taste, nutrition, and convenience.Bonvie’s Freeze-Dried Snacks use an advanced freeze-drying process that retains up to 98 percent of the original nutrients, a stark contrast to traditional dehydration methods that often strip away vital nutrients. The range is ideal for health-conscious consumers, fitness enthusiasts, parents, kids, busy professionals, and travelers seeking a quick and nutritious snacking option.

Standing out with its clean-label promise, Bonvie Snacks are gluten-free, MSG-free, and packed with essential nutrients. The brand extends beyond freeze-dried offerings with its air-fried chips, which provide the perfect crunch without the excessive oil and calories of deep-fried snacks. This makes Bonvie an excellent alternative for those looking to indulge guilt-free.

With a variety of exciting flavors, Bonvie’s freeze-dried snacks cater to diverse tastes, from classic apple sweetness to tropical pineapple zest and even innovative ice cream snacks. Their air-fried chips also offer a lighter, healthier alternative to conventional fried chips, making them an appealing choice for mindful snackers.

With a strong D2C presence, Bonvie Snacks are available across India through its official website and leading e-commerce platforms like Amazon. As the brand continues to expand, it remains dedicated to making healthy snacking more accessible, enjoyable, and effortless.

"At Bonvie, our mission is to make healthy snacking effortless and enjoyable for everyone. With our focus on using the right technology, we ensure that people can enjoy healthy snacks in a convenient, shelf-stable format without compromising on nutrition, quality, or taste. We’re here to revolutionise snacking by bridging the gap between indulgence and wellness,” shared Atul Gupta, Founder & CEO, Bonvie Snacks.

With innovation, quality, and consumer well-being at its core, Bonvie Snacks is set to become a game-changer in India’s healthy snacking landscape.

DailyObjects, one of the well-known D2C lifestyle and tech accessories brands, has announced the appointment of Prasad Rane as Chief Growth Officer: Offline Expansion. With over two decades of experience in retail, marketing, and brand development, Prasad will spearhead the brand’s offline expansion strategy, drive modern trade retail initiatives, and build key partnerships to strengthen DailyObjects’ position in the retail and lifestyle segment.

Prasad brings a proven track record in formulating growth initiatives and crafting immersive brand experiences. His expertise lies in building communities, enhancing brand engagement, and driving retail consumption. Prior to joining DailyObjects, he served as Chief Executive Officer at Spaces Retailho (ICS Group), Chief Marketing Officer at PPZ (ICS Group), and Vice President of Marketing at Phoenix Mills, Mumbai.

"DailyObjects' stellar growth in such a short span is a testament to its unparalleled offerings. Throughout my experience in shaping unique customer experiences across retail and public spaces, I have believed in creating stories that captivate and connect. I'm eager to contribute to the continued growth of this brand, and look forward to leading its expansion into offline retail and creating memorable experiences for consumers,” shared Prasad Rane.

Pankaj Garg, CEO & Co-Founder, DailyObjects said, "Prasad has a unique blend of expertise in retail and brand strategy, and this comes at a pivotal time for DailyObjects- as we strengthen our offline footprint and build new collaborations. His visionary leadership will play a key role in driving our next phase of growth, ensuring we continue to deliver innovative and meaningful experiences for our customers."

With this strategic appointment, DailyObjects is poised to expand its retail presence, offering customers a more immersive and accessible brand experience while further solidifying its position as a leader in the lifestyle and tech accessories space.

Twiddles, the mindful snacking brand co-founded by cricket legend Yuvraj Singh in partnership with Alfinity Studios, is making significant strides in India’s booming premium snacking industry. In just three months since its launch, the brand has witnessed remarkable growth, driven by rising consumer demand for nutritious, high-quality snacks. Twiddles is now on track to surpass Rs. 2 crore in Monthly Recurring Revenue (MRR) in the upcoming quarter and is projecting an Annual Recurring Revenue (ARR) of Rs. 125 crores by the next financial year.

India’s premium snacking market is experiencing rapid expansion, expected to grow from Rs. 42,000 crore in 2023 to Rs. 95,000 crore by 2032. Twiddles has quickly carved out a niche in this segment, attracting over 20,000 unique customers and recording an 8 percent website conversion rate, which surpasses the FMCG D2C industry average. Additionally, the brand has achieved an impressive 13 percent repeat purchase rate, reflecting strong consumer loyalty.

“Balance is at the core of everything I do, whether on or off the field. Twiddles embodies this philosophy by blending indulgence with health. After all, no one eats perfectly every day of the month, and it’s okay to indulge. With Twiddles, it’s just that you can do the same mindfully,” said Yuvraj Singh, Co-founder of Twiddles.

Recent market trends indicate that over 68 percent of Indian consumers now prioritize healthier snacking options, with protein-rich and clean-label products seeing the fastest growth. Capitalizing on this shift, Twiddles is set to expand its product lineup, introducing new offerings such as peanut butters, protein bites, and savory protein-based snacks. Among its bestsellers, the Almond Crumble Chocolate Spread has already sold over 10,000 jars, while more than 50,000 energy bites have been purchased across platforms. With 94 percent of reviews on Amazon and the brand’s website reflecting high customer satisfaction, Twiddles is gaining strong consumer trust.

The brand’s early success has been fueled by strategic marketing, innovative product offerings, and strong credibility—aided by Yuvraj Singh’s reputation as a health advocate. In its first month, Twiddles garnered over 30 million social media impressions and made a major impact at the India International Trade Fair (IITF), engaging with over 500,000 visitors. The brand has also secured strategic partnerships with leading e-commerce and quick-commerce platforms, enhancing accessibility across major metro cities.

“Our initial momentum is a testament to the vast potential of India’s premium snacking segment. With Yuvraj Singh as a co-founder, we are combining credibility, innovation, and deep consumer insights to build a brand that resonates with modern snackers,” shared Rishi Dewan, Co-founder, Alfinity Studios. 

Looking ahead, Twiddles plans to scale its presence through product innovation, influencer collaborations, and an omnichannel retail strategy aimed at maximizing visibility and customer engagement. With a strong foundation in a rapidly growing market, Twiddles is well-positioned to redefine India’s premium snacking landscape and emerge as a category leader.

kindlife, one of India’s fastest-growing beauty and wellness platforms, has officially launched Neaf Neaf, the highly anticipated skincare brand by South Korean celebrity and mega-influencer Jeong Ji-woo. As the demand for K-beauty continues to surge in India, kindlife is at the forefront of bringing globally coveted brands closer to Indian consumers. With Neaf Neaf making waves internationally, its arrival in India is set to redefine skincare routines with its gentle yet effective formulations.

Jeong Ji-woo, a renowned influencer with over 10 million Instagram followers and 1.7 million YouTube subscribers, has carefully curated Neaf Neaf to simplify daily skincare. Rooted in her personal journey, the brand is designed to cater to all skin types, with a particular focus on sensitive skin. Neaf Neaf stands out for its innovative approach to beauty, offering irritation-free and skin-friendly solutions that promote long-term skin health.

“We’re very excited to bring Neaf Neaf to India. At kindlife, we are committed to curating the most sought-after K-beauty products, ensuring consumers experience the best of Korean trends firsthand. Ji Woo’s commitment to safe, efficacious products resonates with our philosophy.  With Neaf Neaf, we continue to bring innovative, trending brands to Indian consumers,” shared Radhika Ghai, Founder & CEO, kindlife.

Prior to the official launch, Neaf Neaf made its debut in India through a strategic pre-launch partnership with kindlife at Kosmos, the Korean Festival by kindlife. This collaboration highlighted Korea’s influence in beauty and wellness, marking a significant moment for the brand’s entry into the Indian market.

With the ever-growing influence of the Hallyu Wave, Gen Z and Gen Alpha are actively embracing K-beauty innovations. kindlife continues to bridge the gap between global beauty trends and local demand, offering consumers a curated space to explore, learn, and shop the best of Korean beauty. More than just a retail platform, kindlife is fostering a vibrant community that celebrates beauty, self-care, and innovation.

TechnoSport has officially launched its first flagship store in Bangalore, marking a major milestone in its retail expansion journey. Located in the bustling HSR Layout on 27th Main Rd, the store opened its doors on March 28, offering a cutting-edge shopping experience across 1,650 sq. ft. spread over two floors. Designed to provide an immersive and engaging retail environment, the new store is set to become a hub for fitness and active lifestyle enthusiasts.

More than just a retail outlet, TechnoSport’s Flagship 2.0 embodies the brand’s vision of revolutionizing sportswear shopping. The store features a sleek, modular design, dynamic product displays, and a carefully curated journey showcasing the brand’s evolution. As part of the grand launch, TechnoSport has introduced exclusive promotional offers, rewarding customers with a TechnoSport Gym Bag on purchases above Rs. 2,999, a Power Bank for purchases exceeding Rs. 3,999, and a pair of Airdopes for orders above Rs. 4,999.

The store’s collection includes TechnoSport’s top-selling activewear, alongside an expanded range of the Cotflex collection, known for its perfect balance of comfort and performance. Designed for year-round wear, particularly in warmer climates, the collection features advanced fabric technologies such as anti-microbial protection for hygiene and freshness, anti-static materials for superior comfort in humid conditions, quick-drying odor-free fabrics for all-day freshness, and soft, smooth textures for an unparalleled wearing experience. This collection reaffirms TechnoSport’s commitment to providing high-quality, functional, and stylish activewear tailored to meet diverse consumer needs.

"The launch of our HSR Flagship store is a pivotal moment in our strategic expansion, allowing us to bring the TechnoSport experience directly to our Bangalore customers. The modular design of this store allows us to replicate this experience quickly, a critical advantage as we accelerate our expansion plans,” commented Sunil Jhunjhunwala, Co-founder & Managing Director, TechnoSport.

Puspen Maity, CEO, TechnoSport added, "A store presence in key locations such as HSR layout significantly amplifies our brand resonance. Being in a competitive high-street location allows us to remain agile, refine our store models, and confidently scale into new markets. We're confident this store will become a hub for fitness enthusiasts in Bangalore to discover the latest in activewear technology and design."

With the launch of its flagship store in Bangalore, TechnoSport is set to redefine the activewear retail experience, bringing innovation, style, and performance-driven products to customers. The brand invites fitness enthusiasts to explore the new store, take advantage of the special launch offers, and gear up with the latest in sportswear technology and design.

Raj Cooling Systems Pvt. Ltd., one of the leaders in air coolers and furniture, has announced its expansion into the dustbin manufacturing segment, further diversifying its product portfolio. This strategic move reflects the company’s commitment to offering high-quality, durable, and sustainable plastic products across various industries.

By manufacturing dustbins domestically, Raj Cooling Systems is reinforcing the ‘Made in India’ initiative, reducing reliance on imports while supporting India’s industrial growth. The company has integrated advanced manufacturing capabilities, including AI-driven production technology, to ensure superior design, enhanced durability, and cost-effectiveness.

“Our vision has always been to deliver innovative and high-performance plastic solutions. With our dustbin range, we strive to improve waste management efficiency while ensuring affordability and sustainability, reinforcing our commitment to quality and eco-friendly solutions for a clean environment,” shared Kalpesh Ramoliya, Managing Director at Raj Cooling Systems.

The newly launched dustbins are made from high-grade plastic and are available in multiple sizes, lid variants, and two color options—blue and green—to facilitate effective waste segregation. The range includes compact models for homes and offices, heavy-duty bins for commercial spaces like malls, schools, and hospitals, and reinforced industrial bins designed to prevent spillage and odor.

With over 18 years of expertise in plastic manufacturing, Raj Cooling Systems ensures high-performance products through in-house research and development. The dustbins, crafted from 100 percent virgin plastic, offer superior strength, hygiene, and easy maintenance. Some models also feature wheels to enhance mobility and streamline waste management.

Initially targeting the domestic market, the company has ambitious plans for international expansion. Priced between ₹100 and ₹2,000, the dustbins strike a balance between affordability and uncompromised quality. Raj Cooling Systems has adopted a multi-channel distribution strategy, which includes direct sales, dealer partnerships, e-commerce platforms, and government tenders.

Mila Beauté, a homegrown Indian skin-friendly color cosmetics brand, has successfully raised $2.16 million (approximately Rs. 18 crores) in its Pre-Series A funding round, led by Rukam Capital. This investment values the company at Rs. 303 crore, marking a significant milestone in its mission to build a vertically integrated, Made-in-India beauty brand.

The newly acquired capital will be directed toward expanding Mila Beauté’s operations and enhancing research & development efforts. The company aims to strengthen its foothold in the color cosmetics segment by investing in new product innovations, scaling manufacturing capabilities, and deepening its market reach. A key focus area will be upgrading its production infrastructure to ensure high-quality standards while minimizing external dependencies.

With a vision to establish itself as a truly Indian beauty brand, Mila Beauté has taken a distinctive approach by maintaining vertical integration and reducing reliance on imports. This strategy has allowed the company to maintain superior control over product quality while aligning with the ‘Make in India’ initiative.

“Our focus has always been on creating a beauty brand that’s not just trend-driven but deeply rooted in data and consumer insight. Today’s Indian consumers are discerning, and we believe they deserve products that are both high-quality and homegrown. Partnering with Rukam Capital gives us the strategic backing to scale faster, whether it's investing in our own manufacturing, developing innovative skin-friendly products, or strengthening our brand presence. Most importantly, it allows us to stay closely connected to our consumers while ensuring we never compromise on quality or our vision,” shared Saahil Nayar, Sachin Chadha and Keshav Chadha, Founders, Mila Beauté. 

Archana Jahagirdar of Rukam Capital said, “ The Indian beauty and cosmetics industry is at a fascinating juncture, with consumers increasingly seeking products tailored to the evolving needs of the modern audience. Mila Beauté stands out with its research-driven approach, prioritizing skincare and superior quality, set to redefine the beauty experience in the years ahead. The company’s vision, the founder’s leadership, and its commitment to innovation make it a compelling opportunity for us at Rukam Capital to support this dynamic segment. We are thrilled to be part of Mila Beauté’s growth journey and to contribute to its exciting future.” 

Currently generating annual revenues of $7.23 million, Mila Beauté is targeting a 2x growth in the next 12–18 months. The brand remains focused on operational excellence and brand-building without any immediate plans for acquisitions or leadership changes. With this funding, Mila Beauté is well-positioned to accelerate its expansion and continue developing high-quality, innovative, and skin-friendly color cosmetics tailored for Indian consumers.

Antithesis, one of the well-known names in India’s beauty and personal care industry, has secured Rs. 5 crore in pre-seed funding, marking a significant milestone in its growth journey. The funding round was co-led by Rukam Capital and V3 Ventures, both of which are known for backing innovative brands that challenge traditional markets with forward-thinking solutions.

This strategic investment will accelerate Antithesis’s expansion as a digital-first beauty brand, enabling the company to strengthen its market presence, expand distribution channels, and drive innovation in product formulations. 

“At Rukam Capital, we always look out for founders who are reimagining industries with fresh perspectives and innovative solutions. The personal care sector in India is evolving rapidly, driven by a growing demand for smarter, high-performance products that align with modern lifestyles,” shared Archana Jahagirdar, Founder and Managing Partner, Rukam Capital.

Arjun Vaidya, Co-founder and Managing Partner, V3 Ventures stated, “At V3 Ventures, we’re so excited to see what’s happening in the BPC market in India. We’re probably one of the only places in the world where a tier 3 consumer also has serious product knowledge. When Aparna brought the idea of multifunctional products to us, we were instantly drawn to it because this was something unique amongst all the clutter.”

Antithesis was founded by Aparna Saxena, a former partner at venture capital firm Good Capital, with the mission to revolutionize India's personal care market. The company follows a data-driven approach to product development, treating beauty and personal care products like technology products, allowing for continuous innovation based on consumer feedback and emerging trends.

“I identified a critical gap in India's personal care market. Women were overwhelmed by complex routines and multiple products marketed as "essential," yet they struggled to find solutions that delivered meaningful results. I want Indian women to feel less burdened by endless routines and get more value for their investments in personal care products,” said Aparna.

With India’s beauty and personal care market projected to reach $27 billion by 2027, Antithesis is well-positioned to capitalize on this booming industry. The company’s unique philosophy of "the luxury of less" is reshaping consumer perceptions, offering smart, effective, and streamlined personal care solutions.

Rukam Capital, known for investing in high-growth consumer brands, has previously backed Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai, and Indus Valley, among others. V3 Ventures, a founder-led early-stage fund backed by Verlinvest, has invested in disruptive consumer companies globally, including Kuku FM, Go Zero, Dil Foods, Ugaoo, and Deconstruct. 

GIVA, a prominent silver jewellery brand, has opened its inaugural airport store at Chennai International Airport, Terminal 1 Departures. This marks a significant milestone in the brand's expansion, offering handcrafted silver jewellery to travellers seeking high-quality products.

The launch is part of a strategic collaboration with Vidvedaa Airports, the authorised master concessionaire for retail outlets at both the domestic and international terminals of Chennai Airport. Vidvedaa Airports has played a pivotal role in the growth of retail space at the airport, providing brands with valuable access to high-traffic areas and assisting with store placement, merchandising, and regulatory approvals.

Chennai International Airport has evolved into a key retail hub, with a diverse range of brands spanning categories such as fashion, beauty, lifestyle, travel essentials, books, toys, and accessories. The addition of GIVA’s silver jewellery collection enhances the airport’s offerings, giving passengers more shopping choices.

The Indian travel retail market is experiencing rapid growth, fueled by increasing passenger traffic and shifting consumer preferences. As more travellers look for luxury and lifestyle items, airports are transforming into retail destinations. Chennai Airport, along with other major metro airports, has witnessed a surge in passenger numbers, providing brands with valuable opportunities to reach a larger audience.

Vidvedaa Airports is committed to continuing the expansion of retail at Chennai, ensuring that the airport remains a top shopping destination for both domestic and international travellers. The inclusion of popular brands like GIVA as part of this growth initiative underscores the increasing demand for fashion, jewellery, and lifestyle products in the travel retail sector.

With this latest store opening, GIVA is poised to further strengthen its presence in the fast-growing airport retail market, offering passengers the chance to explore and purchase its exquisite silver jewellery while travelling.

Gurugram-based dairy and daily essentials brand Country Delight has raised Rs. 212.5 crore (approximately $25 million) in its Series E funding round, led by Temasek. This marks the company's first equity funding round in 2025.

As per regulatory filings accessed from the Registrar of Companies (RoC), Country Delight’s board has approved a special resolution to allocate 1,00,974 Series E compulsory convertible preference shares to Temasek (through V-Sciences Investments Pte Ltd) at an issue price of Rs. 21,045 per share, securing a total investment of Rs. 212.5 crore ($25 million).

The company plans to use these funds to meet its working capital needs and support other business operations. Country Delight’s post-money valuation remains at $820 million, similar to its previous funding round. In 2024, the company had secured $20 million in a pre-Series E round at the same valuation.

Additionally, in October 2024, Country Delight raised Rs. 200 crore in debt financing from Alteria Capital, further strengthening its financial position.

Founded by Chakradhar Gade and Nitin Kaushal, Country Delight specializes in delivering fresh dairy products, bakery items, poultry, and farm produce sourced directly from dairy farms. The brand currently serves 1.5 million customers across more than 25 cities, including Delhi NCR, Bengaluru, and Chandigarh.

Country Delight had previously raised $220 million through both debt and equity before this latest investment. With the fresh infusion, Temasek now holds a 13.63 percent stake in the company, making it the largest external shareholder.

Recently, Country Delight has entered the quick commerce sector, piloting a 10-15 minute delivery service in Gurugram. This move positions the company in direct competition with Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, and Amazon Now (formerly Amazon Tez).

While the company has yet to release its official FY24 financials, The Arc reports that Country Delight generated Rs. 1,380 crore in revenue in FY24, marking a 50 percent increase from Rs. 917 crore in FY23. However, the company recorded a loss of Rs. 260 crore in FY23.

Gramiyaa, a vertically integrated cold-pressed oil brand, has secured Rs 7.2 crore in an equity Pre-Series A round led by Homegrown Ventures, with participation from Campus Fund and Mumbai Angels. This investment marks a strong vote of confidence from existing investors, who have reinvested in the company just a year after its seed round in March 2024.

With this infusion of capital, Gramiyaa is on track to achieve Rs 36 crore in annual recurring revenue (ARR) by March 2025, reinforcing its position as a dominant player in India's growing cold-pressed oil market. The company plans to use the funds to expand production, enhance brand awareness, and solidify its market leadership.

The company is now scaling its production capacity to 4 lakh litres per month, making it the largest producer in the segment. To support this growth, Gramiyaa is optimizing its sourcing capabilities and refining its manufacturing processes to maintain the highest quality standards. The expansion will also bolster its distribution network, including its direct-to-consumer (D2C) platform, offline retail presence, and the rapidly growing quick commerce segment.

"The cold-pressed oil category in India is no longer a niche; it's evolving into a robust market driven by consumer demand. Gramiyaa isn’t just riding this wave; they’re shaping it by setting new benchmarks in quality and transparency. Reinvesting in them was an easy decision given their exceptional team and remarkable progress,” shared Nader Amiri, General Partner at Homegrown Ventures.

Cold-pressed oils have traditionally been associated with small-scale production and fragmented supply chains. However, Gramiyaa is redefining the industry by implementing vertical integration and manufacturing excellence. By prioritizing these factors, the company ensures that consumers receive high-quality oils made from premium seeds, eliminating inconsistencies commonly found in the segment.

Mohamed Yaseen, Co-Founder, Gramiyaa stated, "This investment reinforces our commitment to owning our production process, which is key to maintaining consistent quality as we scale. The funds will also support our efforts to build brand awareness and further establish Gramiyaa as a leader in the healthy cooking oils segment."

As awareness of health and nutrition continues to grow in India and worldwide, consumers are increasingly opting for healthier food choices. Gramiyaa’s commitment to producing pure, high-quality oils aligns with this shift, positioning the company as a key player in promoting healthier cooking alternatives.

VAHDAM India, one of the leading Indian wellness brands renowned for bringing the country’s finest teas, herbs, and botanicals to global markets, has secured a $3 million (Rs. 25 crore) investment from SIDBI Venture Capital. This strategic equity infusion is not part of a formal funding round, as the company remains well-capitalized. The additional funds will strengthen VAHDAM’s balance sheet and cash reserves, positioning the brand for continued expansion and innovation.

As the fiscal year comes to a close, VAHDAM India is set to report strong growth and positive EBITDA, further reinforcing its leadership in the premium wellness sector.

Bala Sarda, Founder & CEO, VAHDAM India said, “I am excited to welcome SIDBI Venture Capital to our capital table as we continue our journey of taking the finest Indian products to the world. The funds raised will strengthen our balance sheet and cash reserves. Over the past two years, we have focused on reinforcing our core, optimizing our product portfolio, and identifying key levers for scale. The company is also making significant investments in product innovation, R&D, and expanding our in-house manufacturing capabilities. With a sharper focus and a more resilient foundation, we are well-positioned for sustained growth over the next three years.”

Arup Kumar, Managing Director, SIDBI Ventures added, “VAHDAM India is a pioneer and a flagbearer of young Indian companies taking homegrown products to the world through a disruptive supply chain model and strong operational capabilities. We are thrilled to invest in Bala and VAHDAM India as they continue to set new benchmarks in building a resilient and impactful business while driving significant innovation and value creation in India’s agricultural ecosystem.”

The company has been expanding its offline distribution network and recently achieved a milestone by launching its premium teas and botanicals in over 2,000 Walmart stores across the U.S. This expansion marks a significant step in making high-quality Indian wellness products more accessible to global consumers.

With a strong strategy focused on innovation, in-house manufacturing, and global distribution, VAHDAM India is on track to close the financial year 2024-25 with net revenues exceeding Rs. 265 crore while maintaining EBITDA profitability. The company continues to strengthen its position as a leader in the premium tea and wellness market.

Artisto, a professional hair styling tool brand, is making a bold leap into the retail market. Originally a trusted name among hairstylists for its precision-engineered tools, the brand is now set to redefine personal styling by offering salon-quality results to everyday consumers. This expansion bridges the gap between professional and home styling, ensuring that everyone can express their unique style with confidence.

“At Artisto, we have always believed that hairstylists are true artists, and their craft deserves the best tools. With our retail expansion, we’re bringing the same professional-grade precision to consumers, ensuring they can achieve expert-level results at home. This is about more than just hairstyling—it’s about enabling self-expression and creativity, empowering individuals to experiment and redefine their look with confidence,” shared Sandeep Gidwani, Founder & Director of Artisto - Shimmers Cosmetics.

Karan Gidwani, Managing Director of Artisto - Shimmers Cosmetics commented, “Artisto was founded on the idea that styling should be effortless, creative, and accessible. From the very beginning, we’ve combined advanced technology with artistic expression to craft tools that do more than just style—they transform the experience. Whether in the hands of a seasoned stylist or a beauty enthusiast at home, our tools are designed for reliability, ease, and professional-quality results. As we step into retail, we’re excited to make salon-level styling an everyday reality for everyone.”

Celebrity hairstylist Jason expressed, “As a hairstylist, I know the difference that high-quality tools make. Artisto has always been my go-to for its innovation and precision, and now, more people can experience that same salon-grade performance in their daily routine. Whether you’re creating intricate runway looks or simply styling for the day ahead, Artisto makes professional results effortless.”

The Artisto retail lineup will feature a curated selection of high-performance hair styling tools, including hair dryers, straighteners, and curling wands. Each product is designed with advanced technology to ensure effortless styling, heat protection, and long-lasting results. With sleek, ergonomic designs and powerful performance, Artisto tools cater to both professionals and enthusiasts.

Pizza Wings, a Haryana-based quick-service restaurant (QSR) brand, has successfully raised $2.8 million in a follow-up funding round from marquee investors, including Gruhas—the investment arm of Nikhil Kamath and Abhijeet Pai—Udaan co-founder Sujeet Kumar, and other strategic investors. This latest investment follows the brand’s $4 million seed round in 2024, reaffirming investor confidence in its vision and growth trajectory. The new capital will drive the brand’s expansion across Northern and North-Eastern India while setting the stage for long-term growth.

The brand is set to accelerate its expansion, focusing 70-80 percent of its growth in Tier II and Tier III cities while maintaining a 20-30 percent presence in metro markets. Unlike global competitors that primarily target Tier I and Tier II cities, Pizza Wings has strategically chosen to penetrate emerging urban centers. As part of its expansion strategy, Pizza Wings aims to establish 50 new stores, bringing its total footprint to 100 outlets by the end of 2025. To support this rapid growth, the company is also strengthening its corporate structure with key hires across finance, logistics, and marketing.

“Pizza Wings has demonstrated robust growth since its inception and is the ideal balance of global quality and Indian flavors while leveraging a technology-driven delivery infrastructure to enhance customer experience. As a QSR brand, we are committed to using fresh ingredients including daily-prepared dough and zero preservatives that have resonated with our customers. This funding will accelerate our vision of becoming India’s premier food-tech brand while staying true to our core values of quality and customization,” shared Aditya Dhanda, CEO, Pizza Wings.

Investor confidence in Pizza Wings is driven by its strong unit economics and operational efficiency within the competitive QSR sector. “

Investor confidence in Pizza Wings stems from its strong unit economics and operational efficiency in the competitive QSR sector. “Pizza Wings has built an impressive business model with a technology-first approach, evidenced by 80 percent of its deliveries being managed through its proprietary platform. This approach positions them as more than just a food brand—it establishes them as a fast emerging food-tech leader,” commented Sujeet Kumar, Co-founder, Udaan.

Abhijeet Pai, Partner, Gruhas said,“We're embarking on an elevating chapter for Pizza Wings with this follow-up funding round, which marks a significant milestone in our journey. The brand’s rapid growth and commitment to quality have set the stage for an ambitious expansion across India. With plans to scale to 100 outlets by the end of 2025 and create new opportunities by expanding its team, Pizza Wings is not just growing—it’s building a strong foundation for long-term success. We believe in their vision and are committed to supporting them as they expand their footprint and bring great-quality fast food to more consumers nationwide.”

With a strong technological foundation, a commitment to delivering fresh, high-quality ingredients, and a well-structured expansion strategy, Pizza Wings is poised to become a dominant player in India’s rapidly evolving food-tech ecosystem. With plans to expand to 400 outlets nationwide by 2027 and potential future IPO ambitions, the brand is not just scaling its presence but also establishing itself as a leader in the QSR industry.

Baby & Mom Retail Pvt. Ltd., a multi-brand company specializing in baby care, skincare, pet care, and bedding solutions, has expanded its global footprint by launching on Walmart U.S. This milestone makes its premium Indian-made parenting essentials available across 48 states and Washington, D.C., marking a significant step in the company’s international growth. By joining one of the world's largest retail platforms, Baby & Mom is furthering its mission to offer trusted, convenient, and accessible solutions to parents worldwide.

The company's entry into the U.S. market comes at a time when demand for safe, high-quality, and natural baby and maternity products is on the rise. Through Walmart, Baby & Mom will now serve millions of parents seeking well-researched and reliable products to support their daily needs. This expansion aligns with the company’s vision of becoming a globally recognized brand while continuing to strengthen its presence in India.

“We are thrilled to bring Baby & Mom’s trusted products to families across the United States through Walmart. This is just the beginning of our global expansion as we continue to innovate, scale, and make parenting easier for families everywhere. At the same time, our presence in India’s quick commerce ecosystem ensures that parents get the best products, whenever and wherever they need them,” shared Shish Kharasiya, Founder and CEO, Baby & Mom Retail Pvt. Ltd.

Alongside its international expansion, Baby & Mom is also strengthening its reach in India through strategic partnerships with major quick commerce platforms. Its products are now available in 70 percent of Blinkit’s 1,007 stores, Swiggy Instamart’s 705 stores, and Zepto’s 750 dark stores, ensuring fast access to baby and maternity essentials across metro cities and smaller towns. From Mumbai to Varanasi, the brand is streamlining parenting with instant delivery, meeting the needs of young families with speed and efficiency. With the goal of being present in every dark store across India, the company is solidifying its position as a leader in the rapidly evolving quick commerce space.

To support this rapid growth, Baby & Mom has doubled its workforce in the past year, increasing from 300 to 600 employees, with plans to exceed 1,000 soon. Additionally, the company has expanded its warehouse infrastructure from 60,000 sq. ft. to 1 lakh sq. ft., with an ambitious target of reaching 3 lakh sq. ft. in the coming year. Its strategically located, tech-driven warehouses in Bangalore, Delhi, Mumbai, and Ludhiana enhance operational efficiency, ensuring faster deliveries and seamless inventory management as the company scales its operations both in India and internationally.

Indian lab-grown diamond jewellery brand Firefly Diamonds has raised $3 million in a seed funding round led by WestBridge Capital. The investment will propel the brand’s retail expansion, digital presence, and research and development for innovative jewellery collections, strengthening its position in India's rapidly growing lab-grown diamond market—projected to exceed $1 billion by 2033. Currently operating in Mumbai, Pune, Bengaluru, and Hyderabad, Firefly Diamonds plans to expand to over 20 locations within the next two years, making sustainable luxury more accessible to Indian consumers.

Firefly Diamonds harnesses advanced technology to create lab-grown diamonds that match the quality, brilliance, and chemical composition of mined diamonds while maintaining a significantly lower environmental footprint. The brand’s collections blend timeless elegance with modern craftsmanship, making premium diamond jewellery both aspirational and accessible. Moreover, Firefly’s entire supply chain—growing, cutting, polishing, and jewellery setting—is based in India, aligning with the government’s ‘Make in India’ initiative.

Adit Bhansali, Co-founder, Firefly Diamonds said, "At Firefly, we draw inspiration from the mesmerizing glow of fireflies, creatures that illuminate the dark and captivate our imagination. Our brand is built on a legacy of trust, innovation, and craftsmanship. With over 60 years of expertise in jewellery manufacturing and design, we ensure that every piece reflects unparalleled quality and excellence.  We are honoured to be a part of our customers most cherished moments, and are committed to delivering a personalized experience that reflects this significance. With this funding, we wish to usher in a new era of Indian luxury, that celebrates beauty, individuality, and the art of fine craftsmanship.”

"The demand for lab-grown diamonds is accelerating as consumers become more conscious about sustainability and value. Firefly Diamonds is tapping into this shift with a brand that is both aspirational and accessible. Their approach to design, technology, and ethical sourcing positions them as a leader in this fast-growing space. We are excited to partner with Adit and Aayush on this journey," said Sumir Chadha, Co-founder and Managing Partner at WestBridge Capital.

To enhance customer experience, Firefly Diamonds has introduced a range of personalized initiatives. The Firefly Try at Home service allows customers to explore jewellery options in the comfort of their own space, offering convenience and a personalized shopping experience. The Firefly Sparkle Plan is an instalment-based savings scheme that enables customers to plan their jewellery purchases with ease. Additionally, the brand’s Old Gold Exchange program allows customers to trade in old gold jewellery for new Firefly pieces, making luxury more accessible. The Firefly Reserve collection offers a bespoke high-jewellery experience, allowing customers to own meticulously crafted, one-of-a-kind pieces. Acknowledging the rising demand for engagement rings in India, Firefly Diamonds also provides a unique service where couples can design their own rings from scratch, ensuring a truly personalized and memorable experience.

With strong investor backing and ambitious expansion plans, Firefly Diamonds is set to redefine the Indian jewellery landscape by making sustainable luxury more accessible while preserving the artistry of fine craftsmanship.

CAVA Athleisure, a start-up founded by Ria and Shreya Mittal, has partnered with Zepto, a quick commerce platform in India’s retail market, to enhance accessibility for athleisure wear. This collaboration integrates CAVA’s products into Zepto’s delivery network, allowing consumers to purchase athleisure apparel with the same ease as everyday essentials.

Designed for modern active lifestyles, CAVA Athleisure offers clothing that focuses on comfort and adaptability. With this partnership, the brand aims to make its products available for on-demand delivery, aligning with evolving consumer shopping habits.

Shreya Mittal, Co-Founder at CAVA stated, "Athleisure has become an integral part of our daily lives, effortlessly bridging the gap between fitness and active workdays. We are incredibly excited to partner with Zepto, delivering our fashion-forward and functional athleisure on-demand, whenever consumers require it. This collaboration streamlines the shopping experience, merging the convenience of everyday essential purchases with the rapid delivery of premium athleisure wear."

CAVA has experienced rapid growth, doubling its valuation to Rs 120 crore in six months following a seed-funding round led by Spring Marketing Capital in June 2024. The company has outlined expansion plans for 2025, which include entering offline retail channels and launching a men’s activewear line. Additionally, CAVA is set to introduce trademarked fabrics, developed through research and development efforts.

By leveraging Zepto’s delivery network, CAVA aims to improve the consumer shopping experience, offering quicker access to its products. The collaboration aligns with the increasing demand for convenience in retail, reinforcing the shift towards integrating fitness and daily routines in India.

Apna Mart, a franchise-driven omnichannel grocery and FMCG retail chain in India, has raised Rs 214.5 crore (approximately $25 million) through equity and debt funding. The round was led by Fundamentum Partnership Fund and Accel, with participation from existing investors.

According to regulatory filings with the Registrar of Companies (RoC), Apna Mart’s board approved the issuance of 6,342 Series B compulsory convertible preference shares at Rs 2,78,402 per share, raising Rs 176.5 crore ($20.5 million). Additionally, the company issued 3,800 debentures to secure Rs 38 crore ($4.5 million) in debt funding.

Fundamentum Partnership Fund led the funding round with an Rs 84 crore investment, while Accel India, Peak XV, and Sparrow Capital contributed Rs 60.88 crore, Rs 17.4 crore, and Rs 4 crore, respectively. The remaining funds came from 2 AM Ventures, Disruptors Capital, and Alteria.

Following this investment, Accel India holds the largest external stake at 20.91 percent, followed by Peak XV (13.06 percent) and Fundamentum (11.39 percent). Titan Capital remains one of the early backers of the company.

Founded by Abhishek Singh and Chetan Garg, Apna Mart operates through a franchise-led model and provides grocery and FMCG deliveries within 15 minutes alongside its brick-and-mortar stores. The company currently operates across 14 cities, including Ranchi, Hazaribagh, and Bilaspur.

According to startup intelligence platform TheKredible, Apna Mart has secured approximately $40 million in funding across multiple rounds. In the fiscal year ending March 2024, the company’s revenue grew 85.6 percent year-on-year to Rs 59.6 crore, while losses widened by 51.4 percent to Rs 33 crore.

With backing from investors like Nandan Nilekani’s Fundamentum and Accel, Apna Mart continues to expand its footprint in India’s retail sector. The company competes in the grocery segment, where quick commerce players such as Blinkit, Swiggy Instamart, and Zepto currently dominate.

Nirvana by boAt, the premium audio division of boAt, has introduced Nirvana Crystl, an advanced true wireless (TWS) earbuds designed for audiophiles and professionals. These earbuds feature Clear Case Tech, up to 32dB Active Noise Cancellation (ANC), Spatial Audio, and Adaptive EQ powered by Mimi, delivering an immersive and uninterrupted listening experience.

With a sleek and futuristic transparent design, Nirvana Crystl stands out in both aesthetics and performance. The earbuds incorporate Spatial Audio Technology, creating a 3D-like soundscape, making them ideal for music lovers, gamers, and professionals alike. The 32dB ANC blocks external noise for a fully immersive experience, while Multipoint Connectivity ensures seamless switching between devices. Additionally, the Adaptive EQ (powered by Mimi) intelligently adjusts audio frequencies to suit individual hearing preferences, offering a personalized listening experience.

The Nirvana Crystl is built for long-lasting performance, boasting an impressive 100-hour playback time on a single charge. A quick 10-minute ASAP Charge provides 220 minutes of uninterrupted usage, ensuring users never have to worry about battery life. The earbuds are housed in a refreshed CMF design charging case with a 480mAh battery, optimized for extended use.

Designed for seamless connectivity, the earbuds are equipped with Bluetooth v5.3, ensuring fast and stable connections. The 4-microphone ENx Technology guarantees crystal-clear call quality by reducing background noise, making them ideal for both work and personal use. Gamers can benefit from the BEAST Mode, which offers 60ms ultra-low latency for precise audio-visual synchronization. Additional features include In-Ear Detection, which automatically pauses and resumes playback, IPX4 water resistance for protection against sweat and splashes, and Google Fast Pair (GFPS) for effortless pairing.

Users can personalize their audio experience through the boAt Hearables app, which allows them to adjust sound settings and noise cancellation levels. The Nirvana Crystl TWS is available in Blazing Red, Quantum Black, and Yellow Pop for an exclusive launch price of Rs. 2,499, available on the boAt official website, Flipkart, Amazon.in, Blinkit, and select retail stores.

Nykaa Fashion, one of India’s leading fashion destinations, continues to redefine style by curating an extensive range of global and homegrown brands. Strengthening its international portfolio, the platform is now introducing two of the world’s most iconic fashion houses—Tommy Hilfiger and Calvin Klein. This expansion brings shoppers an exclusive opportunity to experience luxury, contemporary trends, and everyday essentials all in one place.

A hub for fashion enthusiasts, Nykaa Fashion caters to diverse styles, ensuring every wardrobe—whether bold and edgy or timeless and refined—finds its perfect match. With this highly anticipated launch, customers will have access to over 2,000 styles from both brands, spanning menswear, womenswear, handbags, footwear, and accessories, all available exclusively on the platform.

Calvin Klein, renowned for its modern and minimalist sophistication, presents a curated selection of wardrobe staples designed to seamlessly blend style with comfort. The Spring/Summer 2025 collection features signature pieces in underwear, denim, apparel, accessories, and fragrances, reflecting the brand’s bold and progressive aesthetic.

Tommy Hilfiger, a pioneer in premium American fashion, brings its signature preppy-meets-modern style to Nykaa Fashion. With a collection that includes statement denim, tailored essentials, relaxed casuals, and trend-setting accessories, Tommy Hilfiger and its TOMMY JEANS line promise to redefine everyday fashion with a contemporary twist.

Adwaita Nayar, Executive Director, CEO of Nykaa Fashion, and Head of Owned Brands,  shared, “It’s an exciting moment for us at Nykaa Fashion as we welcome Calvin Klein and Tommy Hilfiger to our platform. These iconic brands have defined global style for decades - Tommy Hilfiger with its classic, preppy cool and Calvin Klein with its refined, minimalist approach. By offering their collections, we’re bringing both heritage and innovation to the Indian fashion landscape, ensuring our customers have access to the very best in luxury, style, and trendsetting designs.” 

With a strong global presence, Tommy Hilfiger and Calvin Klein continue to shape the fashion industry. Their arrival on Nykaa Fashion marks a new chapter for Indian shoppers, offering them seamless access to internationally celebrated styles. The latest collections will be available on the Nykaa Fashion app and website starting March 22, allowing customers to explore and embrace a new era of premium fashion.

Kiko Live, India’s first live commerce platform enabling retailers to sell online and on the ONDC network, has partnered with Haribol, a brand dedicated to A2 and cruelty-free products under the ISKCON initiative. This collaboration aims to expand Haribol’s online presence, making high-quality, ethically sourced dairy and essential food products more accessible to consumers through ONDC’s efficient logistics network.

Haribol, an ISKCON TOVP incubatee company, produces flavored A2 milk, cold-pressed oils, and Bilona ghee, all crafted using traditional and ethical methods. With ONDC’s logistics support, these products can now be delivered within an hour to multiple pin codes at competitive prices, ensuring greater convenience for customers.

Since launching on ONDC just two weeks ago, Haribol has seen rapid growth in online sales, fulfilling hundreds of orders daily. The ONDC model, with its low single-digit commission rates compared to the 30-40 percent charged by other marketplaces, allows these cost savings to be passed on directly to consumers. This makes premium A2 products more affordable while offering brands a more sustainable way to scale.

“At Haribol, we believe the best flavours come from real ingredients—just like in a traditional Indian kitchen. Our Flavoured A2 Milk is made with ethically sourced, DNA-tested A2 milk and blended with authentic, natural flavours, with no preservatives—just the kind of goodness you’d find at home. It’s our way of bringing back the purity and nostalgia of real dairy, rooted in time-honoured traditions. We are redefining dairy with purity, tradition, and innovation. Partnering with Kiko on ONDC makes it even easier for people to enjoy this wholesome experience, straight from our farms to their homes,” said Yachneet Pushkarna, CEO, Haribol.

Alok Chawla, CEO, Kiko Live shared, “Kiko Live remains committed to empowering retailers and D2C brands by providing the right tools on our seller panel. We also provide handholding and operational support to sellers to help them grow aggressively and scale their business within the ONDC Network ecosystem without sacrificing huge margins to marketplaces.”

This collaboration between Kiko Live and Haribol is a step toward transforming the accessibility of ethical and sustainable consumer products while fostering a more inclusive and efficient retail ecosystem. As ONDC continues to expand, such partnerships are set to revolutionize India’s digital commerce landscape.

My Pahadi Dukan, a direct-to-consumer brand specializing in authentic Himalayan health and wellness products, has successfully raised an undisclosed amount in Pre-Seed funding through Inflection Point Ventures (IPV). The fresh investment will drive the brand’s expansion by bolstering marketing efforts, optimizing working capital, enhancing operations, and strengthening its IT infrastructure.

As a frontrunner in the Himalayan health and wellness segment, My Pahadi Dukan collaborates with over 20,000 farmers, Self-Help Groups (SHGs), cooperatives, and Himalayan households. With a robust sourcing and distribution network spanning nine Himalayan states and Bhutan, the brand has fulfilled over 16,000 orders and ships to more than 29 countries worldwide.

Mitesh Shah, Founder & CEO, IPV shared "Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. By bringing the richness of the Himalayas to urban markets, they have built a brand that not only delivers high-quality, natural products but also empowers local communities. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy. We are excited to support their journey as they scale and redefine the Himalayan health and wellness market."

My Pahadi Dukan stands out for its dedication to authenticity, sustainability, and community empowerment. The brand guarantees 100 percent pure, high-quality products while promoting sustainable livelihoods in remote Himalayan regions. By leveraging strong local partnerships and advanced technology, it offers customers a truly unique Himalayan wellness experience.

Himanshu Dua, CEO, My Pahadi Dukan stated, "At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across India and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV’s unwavering support. Their guidance through our pre-seed round has helped turn our vision into reality.”

The startup has gained significant industry recognition, securing the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India. Additionally, it was honored by the Bhutanese Chamber of Commerce, further validating its credibility and impact.

With the Indian health and wellness-focused food and beverage market projected to reach $30 billion by 2026, growing at a CAGR of 20 percent, My Pahadi Dukan is well-positioned to leverage the increasing consumer preference for natural and sustainable products.

Nourish You, one of India’s leading superfoods and plant-based nutrition brands has successfully raised Rs. 160 million in its Series A funding round, led by SIDBI Venture Capital. This milestone comes on the heels of the company’s strategic acquisition of One Good, a pioneering plant-based dairy brand, and follows previous investments from notable backers, including Nikhil Kamath (Co-founder, Zerodha), Rohit Chennamaneni (Co-founder, Darwinbox), and actor Samantha Ruth Prabhu.

The fresh capital injection reflects strong investor confidence in Nourish You’s vision and growth trajectory, positioning it for accelerated expansion in the superfoods sector. The brand has set a target of surpassing Rs. 100 crore in net revenue within the next 18-24 months, strengthening its foothold in both domestic and international markets.

The funding will enable Nourish You to scale operations, enhance customer retention, and expand its market presence. The company is set to diversify its superfoods and protein portfolio with innovative product launches while reinforcing its footprint in key international markets, including Australia, Europe, and the US. Additionally, Nourish You plans to integrate AI-driven technology to offer personalized consumer experiences, fostering deeper engagement and brand loyalty.

Krishna Reddy, Co-founder, Nourish You said, “This investment marks a pivotal milestone in our journey to make sustainable superfoods a part of everyday nutrition. With SIDBI Venture’s support, we are set to scale rapidly, drive product innovation, and solidify our position as a global superfoods leader.”

Arup Kumar, Managing Director, SIDBI Venture Capital said, “Investing in India's superfoods sector presents a compelling opportunity at the intersection of sustainability, health, and scalability. With India’s deep agricultural heritage and the growing consumer shift toward nutrient-dense, plant-based diets, the sector is poised for significant growth. Nourish You embodies this transformation, leveraging indigenous superfoods to cater to both domestic and global demand. As investors, we see immense potential in their ability to build a globally competitive, India-first brand that aligns with our philosophy of ‘Make in India, Make for the World." 

Rooted in clean-label principles, fair trade practices, and environmental sustainability, Nourish You continues to expand its diverse superfood offerings, including quinoa, chia seeds, flax, pumpkin, sunflower, and watermelon seeds, along with breakfast and meal mixes like millet muesli, nut mixes, and protein-rich cereals. The brand has also made significant strides in plant-based dairy, offering products such as millet milk, cashew milk, vegan cheese, curd, ghee, and butter.

Fytika, one of the well-known names in the nutraceutical industry, has ventured into the health beverage segment with the launch of two new Ayurvedic health juices—Fytika Glycobalance Juice and Fytika Kolest Care Juice. These formulations blend the time-tested benefits of Ayurveda with modern wellness needs, providing consumers with a natural solution for blood sugar regulation and cardiovascular health.

Fytika Glycobalance Juice is enriched with a potent mix of Ayurvedic ingredients such as Vijaysar, Gurmar, Karela, Amla, Neem, and Methi, all recognized for their diabetes management and metabolic health benefits. Designed for both men and women, Glycobalance Juice offers a convenient and effective approach to maintaining balanced blood sugar levels as part of a holistic lifestyle.

For individuals focusing on heart health, Fytika Kolest Care Juice is formulated with Arjun Chhal, Vach, Jatamansi, Shankpushpi, Pudina, Mulethi, Dhaniya, and Lahsun. These carefully selected herbs, long used in Ayurveda, support cardiovascular wellness by increasing good cholesterol (HDL), reducing bad cholesterol (LDL), regulating blood pressure, and strengthening cardiac muscles. By incorporating these natural ingredients into a daily routine, Kolest Care Juice provides a holistic approach to heart health and overall well-being.

Shivam Tyagi, Co-Founder, Fytika Healthcare said, "At Fytika, we are committed to making Ayurvedic health solutions more accessible and effective for today’s consumers. With the launch of Glycobalance and Kolest Care Juices, we offer a natural and convenient way to support diabetes and cholesterol management. Our formulations are backed by tradition and enhanced by modern science, ensuring that people can incorporate Ayurvedic wellness into their daily lives effortlessly."

Both juices are free from artificial additives and undergo rigorous lab testing to ensure purity and effectiveness. By merging high-quality ingredients with Ayurvedic wisdom, Fytika remains dedicated to offering safe and effective wellness solutions for individuals looking to embrace natural health practices.

Fytika Glycobalance Juice and Kolest Care Juice are now available for purchase on Fytika’s official website and leading e-commerce platforms at Rs. 599.

Evocus, one of the well-known brands known for transforming beverage experiences, has introduced its latest innovation—Black Soda, the world’s first-ever black soda. Designed specifically for the HoReCa (Hotel, Restaurant, and Catering) sector, this premium beverage offers a luxurious and unique alternative to traditional soft drinks while elevating mixology.

Evocus Black Soda stands out with its bold black hue, smooth and rich flavor, and superior carbonation. Crafted using natural ingredients and packaged in eco-friendly materials, it seamlessly combines luxury, sustainability, and versatility. Tailored for high-end restaurants, elite bars, and exclusive gatherings, Black Soda promises to enhance premium beverage experiences.

Clavell Santiago,  Head of Sales, HoReCa at Evocus shared, “We are thrilled to introduce Evocus Black Soda to the HoReCa industry. This product is not just a drink, it's an experience. I am sure this product will add a luxurious touch to premium establishments and elevate beverage offerings to an entirely new level.”

Sonam Pama, Head of Marketing, Evocus said, “Evocus Black Soda is not just a category expansion but a category creation, blending luxury, versatility, and sustainability into one unique product. With a robust marketing strategy and a strong focus on the HoReCa sector, we are confident this product will be a resounding success.”

Beyond its striking aesthetic, Black Soda’s sophisticated flavor profile and high carbonation make it an exceptional mixer for both cocktails and mocktails.

Janak Thakur, Director of Beverage, Bawri India), remarked:“Our premium customers are always seeking unique experiences. Evocus Black Soda doesn't just meet that expectation – it exceeds it.” 

“A high-carbonation Evocus Black Soda – The Luxe Mix, delivering a crisp, bold fizz with a smooth, clean finish. At Perch Wine & Coffee Bar, we use it to craft our signature Spritz, enhancing both the flavor experience and the visual allure of top-up cocktails,” commented Gautam Mansinghani, General Manager - Operations & Development, Perch Wine and Coffee Bar. 

Whether served at elite bars, upscale restaurants, or high-profile events, Evocus Black Soda promises an unparalleled beverage experience, setting any occasion apart. With this bold new launch, Evocus continues its commitment to innovation, delivering premium and distinctive beverage solutions for discerning customers.

Ice cream brand Go Zero has secured Rs. 30 crore ($3.4 million) in its Series A funding round, with continued support from DSG Consumer Partners, Saama Capital, and V3 Ventures. Notable investors Aman Gupta (via Shark Tank India) and Namita Thapar (outside the show) also participated in the round.

With this latest investment, Go Zero’s total funding now stands at $6 million. This follows the $1.5 million pre-Series A round raised in June 2024 from existing backers.

The fresh capital will be utilized to expand the brand’s supply chain, enhance product innovation, and accelerate growth, particularly across quick-commerce platforms in Tier I and Tier II cities.

Founded by Kiran Shah, Go Zero offers a diverse range of guilt-free frozen treats, including low-calorie, high-protein, and vegan ice creams, all sweetened with plant-based alternatives. Since launching in July 2022, the brand has consistently expanded its reach, claiming to offer 100 percent sugar-free ice creams with 50 percent fewer calories than conventional options.

Go Zero has demonstrated strong business growth, reporting 5X revenue growth in its second year and 3X in its third. In an impressive feat, the company achieved record-breaking sales in January 2025, surpassing Rs. 5 crore in revenue, despite it being an off-season month for ice cream sales.

Currently present in Mumbai, Delhi, Pune, Bangalore, and Hyderabad, Go Zero is set to introduce new indulgent yet healthy formats, including kulfi sticks and cassata. The company also operates two manufacturing units in Mumbai and Bangalore.

In India’s competitive premium ice cream segment, Go Zero competes with Hangyo Ice Cream, Hocco, and NIC. The sector has seen a surge in funding, with NIC raising $11 million from Jungle Ventures, Hocco securing $12 million from the Chona family, and Hangyo Ice Cream bagging India’s largest ice cream venture investment of $25 million from Faering Capital in August 2024.

With a focus on health-conscious indulgence and market expansion, Go Zero is poised to continue its upward trajectory in India's growing ice cream industry.

Culture Circle, one of India’s premier hype and luxury fashion platforms, made a grand entrance into Hyderabad with a star-studded launch event that blended celebrity presence, high fashion, and an exclusive auction. The two-day event was a milestone for the city’s luxury landscape, drawing top personalities and fashion aficionados eager to explore a destination known for offering authentic sneakers and premium streetwear at unbeatable prices. Situated at Broadway, Banjara Hills, the Hyderabad store marks Culture Circle’s expansion into South India, following its successful debut in Delhi, reinforcing its position in the country’s luxury fashion market.

The red-carpet affair witnessed the presence of renowned entrepreneurs Rana Daggubati and Naga Chaitanya, fashion icon Sobhita Dhulipala, actress and media personality Rhea Chakraborty, and emerging Tollywood star Sreeleela.

The highlight of the event was an exclusive auction featuring intense bidding wars for some of the most coveted luxury and streetwear pieces. Among the standout sales were the Lost & Found Dunks, acquired for Rs. 50,000; a Louis Vuitton “City of Dreams” collection item, sold for Rs. 2 lakh; and a Rolex Hulk, which fetched Rs. 22 lakh, purchased by entrepreneur and actress Parul Gulati. A Limited Edition Stanley x Messi collaboration piece was sold for Rs. 17,000, while a Nike Air Jordan 1 “Pine Greens” was added to the collection of Nasher Miles’ founder Abhishek. Additionally, a Tiffany Pendant was picked up for Rs. 85,000 by Broadway CEO Sankalp, and the showstopper, a Patek Philippe watch, was acquired for Rs. 1.2 crore by an anonymous celebrity.

"Hyderabad has always been a city of culture, cinema, and luxury, making it the perfect destination for our next big expansion. We are committed to making the best of luxury and streetwear accessible to Indian consumers at the most competitive prices,” shared Devansh Jain Nawal, Co-founder & CEO, Culture Circle.

Ackshay Jain, Co-founder & COO, Culture Circle added, "Culture Circle is more than just a store; it's a community for sneakerheads and luxury fashion enthusiasts. Our second physical store in Hyderabad is a testament to the growing demand for authentic and exclusive products, and we are excited to serve a new audience with our curated collection."

The launch received enthusiastic responses from celebrities, with Rana Daggubati expressing his excitement about finding the LeBron UK13 sneakers exclusively on the Culture Circle app. Parul Gulati shared her surprise at discovering a Rolex piece she had been searching for at the brand’s auction, while Rhea Chakraborty praised Culture Circle for its extensive luxury collection.

Nobero, the travel-inspired Fashleisure brand from TMRW House of Brands, has taken a significant step in its growth journey with the launch of its first-ever Exclusive Brand Outlet (EBO) at Sarath City Mall, Hyderabad. This marks the brand’s foray into offline retail, aligning with its ambitious expansion plan to establish 25 stores across India by the end of FY26. The new store aims to be a hub for showcasing Nobero’s signature collections while also serving as a launchpad for exciting new products and categories.

Prashanth Aluru, CEO & Co-founder, TMRW House of Brands shared, “As part of Nobero’s hypergrowth scale-up and being the leading category creator in the segment of Fashleisure, offering consumers the convenience of shopping both online and offline is the next phase of the brand’s journey. This is in line with our strategy at TMRW to ensure all brands have a cross-channel presence, with a seamless shopping experience across D2C, EBOs, and leading E-Commerce marketplaces. Nobero is our newest addition to this club, with a distinctive retail experience at a leading mall in Hyderabad. At a rapid pace, we have added close to 30 stores over the last few quarters showing the power of omni-channel presence for all brands within the TMRW portfolio. We will continue the aggressive expansion momentum to scale to 125++ stores by the end of FY26.”

Nobero has carved a niche in the fashion-forward athleisure segment, offering a blend of style and comfort that resonates with a millennial audience across India. The brand continuously evolves by incorporating consumer insights, ensuring it meets the needs of modern, mindful lifestyles.

Karthik Venkat, Co-founder, Nobero commented, “We are beyond excited to bring Nobero a step closer to our customers through this EBO. Having our customers experience the products & spirit of the brand at close quarters and in-person interactions are our key inspirations behind going offline. With this EBO we aim at achieving 3 major goals, 'Bring our ‘traveler brand’ story alive through a thoughtfully crafted design language, Make it the ‘runway’ for some of the most exciting new product launches we have planned, Utilize this platform to get real-time feedback from customers & improve the Nobero-experience. The EBO marks the beginning of a very special journey for us. We will be having some of our customers who have been with us since the beginning of the brand’s journey to inaugurate the EBO. We cannot wait to welcome everyone to our new home.”

To commemorate this launch, Nobero invited some of its most loyal customers to inaugurate the store. In a heartfelt gesture, these guests of honor were also given an exclusive first look at the store, making the occasion a truly memorable experience.

Slikk Club, India’s first 60-minute fashion delivery platform, has raised $3.2 million in an all-equity seed funding round led by Lightspeed, with participation from Multiply Ventures, existing investors, and angel investors such as Abhishek Goyal (Tracxn), Abhinav Pathak (Perpule), Madhav Tandan, Nikhil (Panthera), and Saurabh Gupta (DST Global). The investment will support the company’s retail expansion in Bangalore, increasing serviceability to 80 percent of the city’s pincodes through multiple dark stores. It will also focus on strengthening leadership teams in technology, category management, operations, and supply chain.

Over the next five years, Slikk Club plans to expand into Tier l and Tier ll cities, extending its 60-minute fashion delivery model to a broader audience. The company aims to diversify into more than seven lifestyle categories while leveraging technology for improved shopping, fulfillment, and returns. Its Try and Buy model, instant refunds, and rapid delivery are positioned to reshape fashion e-commerce in India.

Akshay Gulati, CEO and Co-Founder of Slikk Club said, “At Slikk Club, we set out to change the way people experience fashion—making style as instant and effortless as their impulse to shop. This funding is a major step forward in our mission to bring 60-minute fashion delivery to more shoppers, scale our presence in Bangalore, and expand into new lifestyle categories. We’re excited to partner with Lightspeed and our investors, who believe in our vision of making last-minute fashion a seamless, delightful experience.”

Slikk Club is introducing instant returns and refunds, aiming to simplify the shopping experience. With a portfolio of over 80 brands, including Snitch, The Souled Store, Freakins, Uptownie, Off Duty, Bonkers, and Bewakoof, the platform is catering to a growing demand for quick fashion solutions.

Rahul Taneja, Partner at Lightspeed said, "How we shop is changing every day and so are our expectations from shopping destinations. The team at Slikk has thoughtfully created a platform that delivers delight to customers, from sharply curated styles to better merchandising to deliveries and returns in a short time. It is beyond delivering at speed - it is about delivering that enjoyable shopping experience that customers have come to expect. We're excited to partner with them on their journey ahead."

Slikk Club has been expanding rapidly, doubling its scale month on month. It caters to young consumers, including college students, professionals, and urban shoppers influenced by social media trends. With India’s fashion market valued at $11 billion and the beauty and personal care market exceeding $34 billion, Slikk Club is positioned to capitalize on the growing demand for hyperlocal and fast-fashion solutions.