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The new SUGAR store is designed to house the complete range of SUGAR Cosmetics, providing customers access to a plethora of beauty & makeup products covering Lips, Eyes, Face & Nails categories.
As per Dhingra there will be surge in demand for work wear as a category in the foreseeable future. "However, the way people dress up for work is changing so we have three sub brands within Arrow to meet that need," he said.