Reebok and Warner Bros. Consumer Products Announce Global Expansion of Looney Tunes Collection
Today, Reebok and Warner Bros. Consumer Products(WBCP) unveils the second capsule in its Reebok x Looney Tunes footwear and apparel collection. …
Reebok Expands Product Portfolio, Launches Mighty Morphin Power Rangers Collection
Reebok, in partnership with Hasbro, debuted a second Reebok x Power Rangers collection.  The line follows the original Reebok x Power Rangers drop,…
Reebok Expands Product Portfolio, Launches Zig Dynamica 3
Reebok, India's leading fitness and lifestyle brand, introduced the next generation of its retro-future Zig franchise with the launch of Zig Dynamica…
Reebok and BAPE? Unveil Latest Collaboration, Launch Club C 85 and Instapump Fury
Reebok and BAPE® unveil their latest product collaboration: a unique refresh of the Club C 85 and Instapump Fury.  While the two brands have…
Explore Upcoming Events And New Age Agendas
  • Restaurant Awards
    18 JUNE 2024, JW Marriott, Chandigarh

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • EdTech x Indian Education Summit & Awards
    19 June, JW MARRIOTT Chandigarh

    The EdTech x Indian Education Awards, presented by Franchise India, a pioneer in educational B2B events for over 13 years, presents the Regional edition for 2024.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Bengaluru
    31 Aug-1 Sep 2024, BIEC, Bengaluru, Karnataka
    India’s premier and most trusted Business & Tradeshow is back in Bengaluru to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.
  • FROEXPO Ahmedabad
    21-22 Sept 2024 , Mahatma Mandir Convention AND Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Cardi B x Reebok Drop New Metallic Apparel and Sneaker Collection
Post the launch of Reebok x Cardi B’s capsule collection ‘Let Me Be… In My World’ this summer, the footwear brand and artist have teamed up again for…
ABG and ABFRL Announce Strategic Partnership for Reebok in India
Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, and Aditya Birla Fashion and Retail Limited (ABFRL),…
A$AP Nast's NST2 x Reebok Launches Zig Kinetica II Edge
Reebok and rap-fashion icon A$AP NAST’s NST2 brand have officially announced their second collaboration: a colorful - yet technical - take on Reebok’…
Reebok Fortifies Its Presence in Running Segment with 2 New Launches
Reebok, which is a leading fitness and lifestyle brand, has introduced new upgrades to its running footwear portfolio with the new Floatride Energy…
Reebok, PaperBoy Paris and BEAMS Collaborate for Club C Legacy Refresh
Reebok, PaperBoy Paris, and BEAMS announced their first collaboration to reimagine the Club C Legacy and Club C 85. Reebok teamed up with the…
Reebok Launches Keith Haring Collection
Footwear and clothing manufacturer Reebok, subsidiary of American management company Authentic Brands Group, announces the Keith Haring Collection…
Reebok Honors Eames Legacy with Iconic Club C Collaboration
Reebok honored the life and creative legacy of Charles and Ray Eames with the inaugural drop of a landmark collaboration: The Reebok x Eames Club C ‘…
Reebok & Ghostbusters Join Forces Once Again to Drop a Footwear Collection
Reebok, in collaboration with Sony Pictures Consumer Products, unveiled a full-family footwear collection inspired by the Ghostbusters franchise. …
Reebok Unveils Love & Equality Pack Featuring Classic Leather Legacy AZ
American-inspired global brand Reebok has unveiled its latest Classic Leather Legacy AZ campaign inspired by the themes of Love & Equality. The…
Reebok vs. Prince Announce Launch of New Collaboration Inspired by Tennis Court & Miami
Reebok vs. Prince has announced new footwear and apparel collaboration inspired by the tennis court and the vibrant city of Miami. With Reebok and…
Reebok Strengthens Walking Portfolio?
Reebok, the fitness brand of India, following up on its commitment to make fitness a lifestyle choice for all consumers, has launched new styles in…
Reebok Unveils New Classic Leather Legacy AZ
Reebok has unveiled the Classic Leather Legacy AZ, a new silhouette inspired by the archival AZTEC II. The Classic Leather Legacy AZ is a re-imagined…
adidas to sell Reebok to Authentic Brands Group
German sportswear giant adidas has agreed to sell its ailing Reebok unit to the US company Authentic Brands Group in a deal worth $2.5 billion.…
Reebok x Bodega Launch Newest Collaboration Featuring the Club C Legacy Refresh
Reebok and Bodega have revealed their latest product collaboration: a refresh of Reebok’s Club C Legacy. The streetwear boutique and Reebok teamed up…
Adidas Likely To Sell Off Reebok
Adidas, the German sports goods manufacturer, has told its employees in India that it may sell its subsidiary Reebok. This announcement has sent…
Indians unaware of the right fitness gear to wear, shows Reebok India survey
Reebok, India’s leading fitness brand, has been constantly innovating to provide the right solutions to fitness enthusiasts across the globe. Staying…
Reebok to unify under one logo, one wordmark
Reebok has announced that beginning in 2020, it will unify under one brand logo and wordmark, leveraging its most recognizable and distinguished…
Sportswear brands signing female celebrities to target women buyers
Sportswear brands are signing more female celebrities as their Brand Ambassadors these days. Being fitness aficionados, celebrities motivate women to…
Reebok launches new loyalty program 'Unlocked'
Reebok, an english footwear and apparel brand, has launched a new loyalty program, Unlocked. This is the first loyalty service the brand has offered…
Reebok seeks government's approval to set up single brand retail stores in India
Global athletic footwear and apparel company, Reebok, has sought government's nod to set up single brand retail stores in the country. The…
Reebok to offer environment-friendly shoes under its Cotton + Corn initiative
Fitness brand, Reebok, plans to introduce plant-based footwear to the global market later this year under its Cotton + Corn sustainable product…
Sports Station celebrates its first anniversary
Sports Station - the sports speciality brand hub completed its first anniversary few days back. The event was celebrated throughout the Sports…
Cricketer Rohit Sharma launches the 1st Adidas Homecourt Shop-in-Shop
Sports Station is a chain of Multi brand Outlets, specializing in the Sports segment. This is a one-of-a-kind premium shop-in-shop execution by…
Reebok to grow online sales
  Reebok India is looking to increase it sgrowth by raising online sales. The company aims to increase the contribution of online buys to its…
Reebok to redo brand image
Reebok India aims to transform 50 of its existing retail stores in to Fit Hubs by end of the first quarter of 2014.The company is looking to…
Promart expands retail presence
Promart, a fashion retailer, has launched its 60th store in Meerut, Uttar Pradesh. Known for its discounts, the retailer will offer complete…
Reebok relaunches with Fit Hub stores
Once in a legal hassle, Reebok India makes a comeback as it announces the launch of exclusive ‘Fit Hub’ stores. The new stores, as the name suggests…
Puma ready to hit sports market
    German sportswear giant Puma, is all set to compete strongly with well established players including Adidas, Reebok and Nike in performance…
Reebok revival plan
  Reebok, after a turbulent last year will be restructuring their plans for this year. The German sportswear maker will launch a 360 degree campaign…
Flash sale @ Oberoi Mall
Oberoi Mall is hosting the much-awaited and anticipated 50-50 mega sale, wherein more than 70 brands will offer merchandise at flat 50 per cent…
Mission Expansion
The footwear brands are expanding their presence in various markets. While Mochi recently opened two new stores in Bangalore, Metro Shoes which…
The Reebok story darkens
  An FRI has been lodged by Reebok India against former managing director Subhinder Singh Prem and COO Vishnu Bhagat. Lodged with the Gurgaon Police…
Reebok under IT scanner
Reebok which has been experiencing turbulence since the beginning of this year, has one more trouble in its kitty. The Income Tax department has…