Sportswear brands signing female celebrities to target women buyers

Sportswear brands are signing more female celebrities as their Brand Ambassadors these days. Being fitness aficionados, celebrities motivate women to be stronger and fit in their daily lives. This works with the fitness brand’s strategy to capitalise on women buyers in India.

Earlier, German sportswear and lifestyle brand Puma has announced actor Sara Ali Khan as its latest brand ambassador for India. With this two-year partnership, Sara is promoting the 70-year-old brand’s women’s range alongside their sport-style and training business.

Now recently, a leading fitness brand Reebok has also roped in actor Katrina Kaif as its new brand ambassador in India. Katrina embodies the brand’s ethos and is an inspiration for today’s generation.

Katrina Kaif said, “I am thrilled and proud to join hands with Reebok, a brand that is committed to bring a change and enable everyone to harness their latent potential. Being a fitness aficionado myself, the brand not only serves as a motivation for me to be disciplined and stronger every day but also gives me a platform to endorse the need to be fit. I am also a huge fan of Reebok’s products that are high on style, quality, innovation, and comfort.”

Sunil Gupta, Brand Director of Reebok India, added, “It gives me immense pleasure to welcome Katrina Kaif to the Reebok family. We at Reebok believe that through fitness and movement, people will get better and it’s on us to inspire people on their journey to a fitter life. Katrina being a fitness enthusiast is a perfect fit for the brand. We are confident that together we will continue to inspire the youth and be the thought leaders in the fitness industry.”