Vadilal has announced a partnership with the hyperlocal fulfillment platform ZFW to support the company’s growth plans as it is planning to scale up the company’s dark store business across 15 locations around Western India.
Over the years, Vadilal has evolved to become India’s leading omnichannel ice cream brand. With this partnership, the company will be focusing on an asset-light strategy to reach a larger audience.
“It’s exciting to see a legacy brand like Vadilal diversify channels and focus on the dark store model to increase their footprint and growth. Supporting Vadilal in their dark store expansion is a major endorsement to our model and more importantly the hyperlocal fulfillment space. We aim to power Vadilal dark stores on the Western frontier and then down South,” said Madhav Kasturia, Founder, ZFW.
“Vadilal as a brand is committed to bringing the finest ice-cream products to discerning consumers across various territories. While our commitment to continuously grow our retail channel remains steadfast, our partnership with a new-age platform like ZFW enables us to accelerate our cloud kitchens rollout in a relatively short span of time. Partners like ZFW enable us to reach every doorstep across Mumbai through food aggregator platforms like Swiggy, Zomato, etc,” added Rahil Gandhi, Director, Vadilal Dairy International.