Van Heusen Expands Offline Presence, Opens Women’s Exclusive Intimates Store in Bangalore

Aditya Birla Fashion and Retail Ltd's Van Heusen Innerwear has opened a flagship store exclusively for women's intimate wear in Jayanagar, Bangalore. The store, inaugurated by celebrity stylist Esha Amin and Zumba instructor Sucheta Pal, features Van Heusen's vast collection of Lingerie, Active, Athleisure, and Loungewear, providing a one-stop destination for women's daily needs.

The store spans over 1,500 sq ft. and offers innovative and stylish products starting at Rs 269. Van Heusen Innerwear aims to provide premium quality products at affordable prices, and the brand is committed to delivering unbeatable comfort and performance through fashion and innovation.

Puneet Kumar Malik, CEO, Innerwear and Athleisure, Aditya Birla Fashion, and Retail Ltd said, "the brand intends to establish a stronger connection with female consumers by expanding its market presence. The flagship store aims to offer a premium shopping experience to contemporary women, providing innovative solutions that cater to their evolving lifestyle."

The store launch was marked by Sucheta Pal's lively Zumba session and a styling session by Esha Amiin, where she offered recommendations on selecting appropriate innerwear and activewear for different occasions. Emphasizing the importance of creating simple and elegant ensembles with the Van Heusen Athleisure range.

Van Heusen Innerwear's collection features a blend of stylish aesthetics with cutting-edge product features to provide the best-in-class comfort and fit. The brand is consumer-centric and has delivered numerous innovations for women, creating distinct collections that cater to various consumer segments.