Vanity Wagon, one of the finest information-oriented clean beauty marketplaces, has raised a seed funding led by Agility Venture Partners of $200k (Rs 1.5 crore). Other investors include Dhianu Das, Managing Partner, Alfa Ventures, and Sanjay Nagi, Angel Investor.
The fresh funds will be used for strengthening their customer first technologies and also increasing the reach of the brand, to fulfil a larger consumer base. The priority for Vanity Wagon is to further solidify its present position as the top clean beauty market in India.
Commenting on the fundraise, Dhianu Das said, “Vanity Wagon is a one-of-a-kind market for Non-toxic beauty products, already making its mark in the Clean Beauty Industry. Consumers today want clean alternatives for their beauty needs and with a lot of major brands emerging in this space, we look forward to building the future of clean-organic personal care products with Vanity Wagon.”
The seed round was orchestrated by Fundvice, acting as an accelerator to Vanity Wagon. Further, with tremendous growth in the Clean Beauty Industry (over 50% year on year) over the last 3 years and with brands such as Mamaearth, The Moms Co, ARATA strengthening their hold on the market, investors found it ideal now to back a Clean Beauty Market.
The future of beauty in India lies with the Clean Beauty specialists such as Vanity Wagon and with the tremendous growth (4x) Vanity Wagon has achieved in the 2 years since its inception (Sept 2018), this round will help the enterprise grow faster.
Speaking on the occasion, Prateek Ruhail, CEO, Vanity Wagon, stated, “We have always believed in creating value for our consumers, and this has helped us carve out a special place in their minds. Having grown faster than the sector growth in the last 2 years, this was an ideal time for us to take the next leap. With the help of our investors, specially Veteran, Dhianu Das, we aim at capturing a sizeable quantum of the market in the next 2 years.”