Hindustan Unilever Ltd. has marked its entry into the premium water purifier segment with the launch of Pureit ‘Marvella’. India’s first fully-automatic water purifier, Pureit ‘Marvella’ is a premium ‘in-line’ water purifier that reiterates Pureit’s proposition of providing ‘as safe as boiled water’. Targeted at the discerning Indian consumer, Pureit ‘Marvella’ is an aspirational product and is poised to become the preferred choice for modern households.
- Pureit ‘Marvella’ is a fully-automatic water purifier that does not need electricity for the purification process to take place.
- In addition, it does not need running water due to its auto-storage facility that allows it to store up to 4.5 liters of drinking water.
- It meets the stringent germkill criteria of EPA (Environmental Protection Agency), USA and uses a technique that kills and removes harmful virus, bacteria, parasites and other impurities from water.
- Pureit ‘Marvella’ is priced at Rs. 6900/- and is available at all leading retail outlets across the country.