Hype to foray in India at KOOVS.COM

Known for their punchy prints and iconic logotype, notable British streetwear brand HYPE will exclusively be available at KOOVS.COM from January onwards. Currently it is the menswear collection making its debut on the site.

Started in 2011, HYPE has successfully created a niche market among London's young and statement conscious. It is stocked by some of the finest independent retailers of streetwear worldwide. HYPE has rapidly grown from a new, aspiring home grown brand into a popular urban-cool force to reckon with.

The edit to be available at KOOVS.COM will comprise of the brand's signature look of bold prints, overgenerous patterns and attention-grabbing designs in clothing & accessories. The range includes a healthy dose of bold prints and highly distinguishable streetwear in t-shirts, sweatshirts, backpacks and more. The collection will be priced between Rs. 2295/- and Rs. 2495/-