It is raining films this Diwali

Industry players estimate that a little less than Rs. 200 crore is riding on the three flicks—Ashtavinayak Cine Vision-produced Blue, UTV Motion Pictures’ Main Aur Mrs Khanna and Ajay Devgan’s All The Best.

With festive season knocking at the door, it’s time to celebrate and splurge. During festive season big bucks are riding on Bollywood films and there is a line up of movies as movie makers keep their best offering. Release of many big banner movies will lead to good footfalls at the Multiplexes.

Perfect flick time
Multi-starrer Blue’s advance bookings of tickets opened many days before Diwali, while the other two movies are expected to open advance bookings by Diwali. 

“Pre Diwali our patrons are busy with festivities and getting together, and post Diwali there has always been a good season with new releases. In order to satisfy maximum visitors at our multiplexes we release the movie in maximum auditoriums and time slots. We are the only fully 2K digital cinema chain in the country, which enables us to have this feature. Our Digital has DCI Compliant 2K technologies which are equipped to give the best experience and exposure,” said Ashish Shukla, Head-Exhibition, Cinepolis, India.

Diwali weekend is a perfect time to release a movie to cash in on the festivity euphoria as well as reach audience on a long holiday weekend. Despite all three being big-banner films competing with each other, producers are confident that each of them will attract an audience.

Longer advertisement breaks:
Be prepared and accustom yourself to longer advertisement breaks because multiplexes are minting money by increasing the interval time. The more popular brand categories advertised include fast moving consumer goods, banking/insurance products, lifestyle products and telecom companies.

Realtors, multiplexes and retailers expect profitable Diwali:
With the whiff of festivity everywhere, retailers, multiplexes and realtors are pinning down their hopes on this festival season. And to ensure they are not left far behind, multiplexes are working on various novel ideas to attract footfalls. Promotional activities inside the mall could help increase the footfall for both multiplexes and retailers.

“We run annual promotion plans and our guests will find a new promotion running at our multiplexes at every second visit they make. At Cinepolis we believe in giving our patrons ‘movie experience with fresh food,” stated Shukla.