Pine Mobiles: Reaches Mass Segment
Pine Mobiles: Reaches Mass Segment

Pine mobiles after tasting success in the Singapore market, are all set to launch their operations in India. With a product base totally focused on the mass market and rural India, Pine mobiles has already entered the market across North East, Orissa, Uttar Pradesh, Punjab, Haryana, Rajasthan and Gujarat.


Elaborating the marketing plans, Mr. Rohit Agarwal, CEO, Pine Mobiles, stated, “We are focusing on in-store branding and forging alliances with retailers. At Pine, we aim to reach 5000 premiumcounters by the end of 1st quarter, which will together account for 70% of the over-allretail sales. We will have widest network coverage among all the brands. Trade friendly policies and marketing investments will only add to its superiority.”


  • Pine has come up with its feature rich phones like KING, EXECUTIVE, A1, BEE and TRIO in the Indian market and much to the surprise of the buyers.
  • All are Dual sim except for TRIO, which is a 3-sim phone.
  • The price range will be Rs1800- Rs 4000.
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