SRK to endorse Yepme's new TVC

Yepme.com,  online fashion brand just released its new TV commercial, introducing its brand ambassador Shah Rukh Khan. This makes Yepme the first Online Fashion Brand in the country to be endorsed by Shah Rukh. In the 30 seconds commercial, the legendary actor, who is the national style icon is seen endorsing Yepme’ s Autumn-Winter 2014-15 fresh fashion collection.

The commercial is running across leading TV entertainment, lifestyle, and news channels. Yepme has associated with top TV Shows for promoting their association with Shah Rukh Khan and will also launch its print media campaigns on leading newspapers and magazines as well. To promote the campaign digitally, the brand has launched its hash tag “#freshfashion” digital campaign to engage its customers and promote their fresh fashion range.

Mr. Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring Shah Rukh Khan. Shah Rukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme.”

Expressing his excitement at joining hands with Yepme.com, Mr. Shah Rukh Khan said, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fresh fashion is an extremely innovative and fashion right brand, offering the most current fashion trends internationally. Their sense of style matches mine and I look forward to join the fashion revolution that they have started which is creating quite a wave with the youth across the country!”

Started in 2011, Yepme.com is India’s first online fashion brand. The brand’s mission is to democratize fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points. The company has built its business around the Fresh Fashion Model with an inherent advantage of single warehouse servicing and real time analytics developed on its own technology backend.