Vivel fairness cream
Vivel fairness cream

After the encouraging response for Vivel Active Fair in Kerala, Karnataka, West Bengal, Assam and Tamil Nadu, ITC, the multi-business conglomerate recently announced the nationwide launch of its Vivel Active Fair fairness cream.


Clinically proven for efficacy and safety by leading laboratories, Vivel Active Fair locks in fairness ingredients to deliver faster and longer-lasting fairness. The cream helps the skin from the inside as well as the outside; thereby delivering visible results in just 7 days. Additionally, Vivel Active Fair vitamins, minerals and moisturizers provide total care to the skin. The cream is suitable for all skin types.

  • The product is priced between Rs 38 to Rs 70 and available in sachets.
  • It is available at all the leading organised and local retail shops across the country.


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