Leading online portal for licensed apparel merchandise, VoxPop Clothing has secured additional funding of USD 1 mn. This is after a seed round which it completed in June 2013 of $400,000. The investment is led by Blume Ventures and a few other strategic investors.
Futhur, VoxPopClothing develops limited edition t-shirts in partnership with international and domestic entertainment, sports and other brands which have fan following. The Company since inception has witnessed remarkable growth and been offering creative designs to fans of brands such as Disney, Marvel, Batman, Superman, Game of Thrones, Mumbai City Football Club and others.
Commenting on the investment, Siddharth Taparia, CEO & Founder said, “The funds would be utilized to increase product category in higher margin products, ramp up team and widen brand partnerships”. Additionally the company has recently launched a crowd-funding platform for designers and independent brands to develop and sell customized apparel to their fans. This has seen participation both on the supply and demand side. Besides, a part of the money would also be used to build the network effects that are inherent in this model”.
Speaking on behalf of Blume Ventures, Karthik Reddy, Managing Partner commented “The Company has shown that there is a tremendous market amongst the younger consumer target group and we believe that the business is already on a path to being a multi-100cr brand, leveraging Siddharth's deep experience in making thepotential of licensed brands come alive. We're excited to support himthrough this round and more”. Their additional investment in VoxPopClothing cements their belief in the brand’s current traction, value proposition and growth potential.