5 Trends that will Shape the Growth of F&B Biz in 2024

As we approach the New Year, it's a good time to check what the industry and the expert believe and foresee the trends and shifts in the culinary world in 2024. Here are top five trends that is going to change the way we have been eating in all those year: 

Local Produce and mindful eating: With rising issues over environmental hazards people have become more concerned and conscious over what they consume and how adversely it affects their surroundings. This has shifted consumers' focus to promoting local vendors, local produce, handmade artisan and made in India labels. 

Gluten free, Organic foods: Organic food has been in trends for a long time now with the overall focus towards clean label eating gluten free products have shown a rise in demand. With 2023 being the year of the millets a lot of focus has gone towards raw and clean label foods as well

Natural Sweeteners: Awareness on the side-effects of processed refined sugar have resulted in a decrease in sugar intake. This has also led to a shift in consumer choices to sugar-free alternatives or natural sugars along with focus on chemical free and preservative free food habits.

Convenience: Ready to eat foods loaded with nutrition is becoming the need of the hour without having any time to prepare the food or having time to spare towards health.

Plant based diets: There is a definite consumer shift towards vegan diets and plant based diets. Consumption of dairy alternatives such as Oat Milk will gather pace.