PepsiCo India and Franchise India jointly bring 'World Franchise Congress 2015'
PepsiCo India and Franchise India jointly bring 'World Franchise Congress 2015'

PepsiCo India, one of the largest MNC food and beverage businesses in India, and Franchise India, India’s most trusted business growth solutions’ organisation, have partnered to institute the first leadership forum on franchising called ‘World Franchise Congress 2015’.

The leadership conventionscheduled to take place on November 24, 2015 at Hotel Pullman, Aerocity, New Delhi has been convened to fuel the growth of franchise industry in India.

Presided by ShivShivakumar, Chairman and CEO, PepsiCo India, the leadership conventionwill explore and assess the impact of current and future franchise trends on businesses, investors, financial institutions, technology, government’s entrepreneurial drive, and at large on society.

Speaking at the launch of World Franchise Congress, Samudra Bhattacharya, VP and GM - India Franchise Commercial Unit, PepsiCo India said, “In the last two decades, our Franchise partners have played a critical role in the growth of the company.

They bring with them the much required investment and execution capability to ensure we win in the marketplace. Our association with Franchise India is aimed at building greater awareness of, and appreciation for, this very critical business model. We are positive that this platform will benefit the franchise vertical immensely as it will give the business the focus it deserves and further amplify franchise management capabilities in India.”

Commenting on the same Gaurav Marya, Chairman, Franchise India expressed, “Distinction between small & big growth, between thinking local, regional, national, and global in franchising lies in seeing things on a bigger canvas. Indian Business scene is at juncture where Growth is the foundation of every business. Franchise Brands in India is ready for an exponential growth like the western market counterparts and World Franchise Congress 2015 has been initiated to fuel the growth of franchise Industry”.

The leadership convention will bring together over 30 thought leaders, investors and forecasters to engage in a business dialogue with 250+ franchisors, master franchises, large retailers, entrepreneurs, channel partners, and CXO’s of consumer & service brands through keynotes, panel discussions, master classes, and networking.Some of the eminent speakers include Mr. Andy Williams, President - Global Franchise, PepsiCo, Mr. Rod Young, Chairman, DC strategy, Australia; Mr. Ravi Jaipuria, Founder Chairman, RJ Corp; Mr. Shailesh Chaturvedi, CEO & MD, Tommy Hilfiger India, Mr. Vasanth Kumar, Executive Director, Max Retail , Mr. OP Manchanda, CEO, Lal Path Labs, Mr. K B Kachru, Chairman – South Asia, CarlosonRezidor Group, Mr. Alok Gupta, Chief Architect & CEO, Essar Retail, Mr. Sandeep Kulhalli, Senior Vice President - Retail & Marketing, Titan, Mr. Gaurav Mahajan, President, Raymond Group, Mr. Anuj Jain, CEO, JSL Lifestyle Limited and others.

Following the convention, World Franchise Congress 2015 will present country's most prestigious awards in the arena of Franchise Leadership. The awards aim to recognize and felicitate achievers, innovators, smartest futurists and franchise leaders from all over the world, who have contributed significantly towards the development of current and franchise future trends in business, government and technology and society. Awards process advisor is EY.

About PepsiCo India PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit

About Franchise India Group The show produced by Franchise India, a company that began operations 16 years ago on the premise that franchising could build partnerships between entrepreneurs and business enterprises. Today, Franchise India is India’s most trusted business growth solutions’ organization enabling start-ups to build growth and mature in business. With over 300 events across the length and breadth of the country, the company’s media division delivers the latest ideas, knowledge and insights, a bouquet of consulting and advisory services linking investors to business opportunities, and corporate enterprises to entrepreneur partners. The 700-member Franchise India family has grown by delivering growth to lakhs of business entities.

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