Price Hike Accounts for Low Profit Margins in the Bread-Making Business, says Vikas Gupta
Price Hike Accounts for Low Profit Margins in the Bread-Making Business, says Vikas Gupta

Vikas Gupta, Director, Sales at Harvest Gold, has been associated with the company since its inception. He is an expert in implementing the first-of-its-kind and innovative strategy to establish the bread market.

I had joined Harvest Gold 25 years back as an Executive and now I am Director Sale that clearly indicates that as the company has grown, so has the employees of the company who are hard-working and can lead from the front.”

~ Vikas Gupta, Director, Sales at Harvest Gold

In an interview with Restaurant India, Director, Sales at Harvest Gold, Vikas Gupta talks about the challenges and opportunities in the bread-making business in India.

Harvest Gold’s Growth and Expansion Plans

Harvest Gold India has a turnover of Rs 400cr and, now, as we are a part of Grupo Bimbo, the global bakery giants with a turnover of 1600 billion dollars and having their presence in 32 countries. We as Harvest Gold India has a bouquet of bread, flatbread and buns (37 products) and more are on the launch stage.

Also Read: When Quality Drives Consumption

Harvest Gold has very aggressive expansion plans to go into new geographies with various categories apart from regular bread and buns.

Challenges in Bread-making Business in India

Being a perishable product, the bread industry faces various challenges.

- A major challenge faced by organized bread sector at present is the low margin of profits. Hike in prices of major raw material like wheat Flour/sugar/oil has been accounted for the industry low margin of profits.

- Trained manpower.

- Timely distribution from plants to the shops and then from there to the breakfast table of consumers.

Harvest Gold’s Contribution in the HoReCa Industry

As a leading brand, we are available to various HoReCa through the company's direct and various suppliers.

Our major HoReCa customers are railways, hospitals and several five-star hotels.

Bread Market in India

In the last five years due to lifestyle, preferences and increase in disposable income, the bread industry is growing at a constant pace.

Both organized and unorganized players are in the market. The consumers, however, would shift to bread manufactured by companies who have better technology and can produce in most hygienic conditions.

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