AB InBev eyes launching two non-alcoholic beers in India

Anheuser-Busch InBev (AB InBev), the world’s largest brewer, aims to launch two non-alcoholic beers in India. This move in line with the brand’s global push to provide more low- to non-alcoholic beverages to consumers all over the world.

India’s second largest beer company will be introducing the two products, namely Budweiser 0.0 and Hoegaarden 0.0, in the next three months.

Ben Verhaert, Business Unit President, South Asia, AB InBev, said, "For now, the products will be imported into India. Beer is a drink of moderation and as a beer company we need to be able to offer choices to consumers."

AB InBev sells brands like Budweiser, Corona, Knockout, and Beck’s Ice.

Verhaert stated, "The new launches are for those who don’t want to drink alcohol but want to socialize and that’s a way for them to be included in the beer category. However, the market for such drinks is still very small in India."