Black-coloured food paving its way into Indian restaurants

While the colour black is a fashion staple, it is now making its way into the Indian food industry. The colour Black is gaining popularity as people want to have their plates with something dark or the other, be it from charcoal, ash or squid ink.

And with this rising demand from customers, many fine-dining restaurants in India have started serving them with gourmet preparations made from black pasta, black rice, black quinoa, etc. The charcoal-infused goth ice-cream, pastas, burgers, health drinks and even our very own desi murg malai tikka are now available in the black color.

Recently, one of India’s leading pizza chains, Pizza Hut has launched the country’s first ever Black pan pizza at its Gurgaon restaurants.

These Black pan pizzas are visually stunning and incredibly tasty, offered at a price of Rs 99 each for a pair of personal pan pizzas, across dine-in, takeaway and delivery. They have a bold black coloured pan pizza base and will be topped with a flavourful spicy chipotle drizzling sauce.

The current Pizza Hut menu will contain a black crust option for all pan pizza variants, at no extra cost. The brand is planning to launch Black pan pizzas across several other major markets later in the year.

Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent, said, “We stand for the love of pizzas, and when it comes to innovation, we have been the pioneers. Black pan pizza is our latest product innovation and we are quite excited about the launch.”

“Millennials form a majority of our customer base, and they love to experiment with food that not just satisfies their palate, but also caters to their visual and creative senses. This is why we see fast-emerging trends such as rainbow lattes, colourful burgers and what not. Pizza Hut has always taken pride in serving the best, the freshest and the tastiest pizzas to all pizza lovers in the country. And with the Black pan pizza, we present to our customers a new frontier in pizza innovation,” he added.