Italian vegan burger chain Flower Burger to soon launch in UK

Franchise India has announced a strategic partnership with Hong Kong-based WOW Burger, Asia’s first vertically integrated high-protein vegetarian fast-casual brand. This collaboration aims to bring WOW Burger’s protein-rich vegetarian menu to the Indian retail and hospitality market, catering to the growing demand for nutritious and healthy dining options.  

WOW Burger is known for its high-protein vegetarian burgers designed for health-conscious consumers. Its menu combines taste and nutritional value, offering balanced meals that appeal to a market increasingly focused on healthier eating.  

Gaurav Marya, Chairman of Franchise India said, “India is witnessing a shift in how consumers approach food. There’s a growing interest in high-protein diets, especially among younger, health-focused audiences. WOW Burger’s offerings meet this demand perfectly, combining taste, health, and convenience. This partnership is not just about food but about empowering consumers to make smarter dining choices.”  

Sunil Datwani, Co-Founder of WOW Burger said, “Our goal at WOW Burger has always been to create meals that are both satisfying and nutritionally balanced. Our high-protein vegetarian burgers are crafted to deliver exceptional flavor and health benefits. India, with its strong vegetarian culture and rising interest in health-conscious food, is an exciting market for us. Partnering with Franchise India gives us the platform to make this vision a reality.”  

WOW Burger has demonstrated impressive performance in its home market, selling over 20,000 burgers within its first nine months. During its pilot phase, the brand experienced a 55 percent sales increase, reaching HKD 250,000 in monthly revenue.  

Building on this success, WOW Burger plans to expand into major Indian cities, including Mumbai, Delhi NCR, Bangalore, and Hyderabad, followed by a broader rollout in Tier l and Tier ll cities. Franchise India’s partnership aims to establish over 100 outlets across the country in the next five years, positioning WOW Burger as a significant player in India’s fast-food and hospitality sector.

Burgrill, a fast-growing burger brand known for its grilled creations, has opened its first outlet in Mumbai. With a focus on innovative flavors and health-conscious offerings, this new addition to Mumbai's dining scene brings a variety of options to the city’s food enthusiasts. The opening is part of Burgrill’s broader expansion strategy, which currently includes 70 outlets across India, with plans to exceed 100 locations nationwide.  

The Burgrill menu caters to a range of tastes, offering burgers, wraps, sandwiches, salad bowls, fries, and shakes. Its signature dishes include the Butter Chicken Burger and Smash Lamb Burger, made with freshly grilled patties containing 75 percent less fat. Other features include whole wheat buns, spinach tortillas, and premium ingredients like shiitake mushrooms and truffle oil, blending indulgence with health-focused choices.  

Burgrill emphasizes sustainable practices, with over 95 percent of its packaging made from glass and paper-based materials. This initiative eliminates plastic usage for both dine-in and delivery orders. Additionally, the brand offers plant-based patties in select items, such as The Future Burger, to promote eco-friendly dining options.  

Shreh Madan, Co-founder of Burgrill said, "We are thrilled to bring Burgrill's lively atmosphere and bold flavours to Mumbai—a city that shares our passion for incredible food and good vibes! Focusing on quality and unforgettable experiences, we're eager to show Mumbai what #WeGrillinYouChillin means!"  

With a strong presence across India, Burgrill aims to further expand its footprint, targeting over 100 outlets in the coming months. This marks a significant step in the brand’s growth within the country’s competitive hospitality and retail sector, making it a key player in the burger dining space.  

Burgrill’s entry into Mumbai represents its ambition to blend innovative culinary offerings with sustainable practices, providing a unique dining experience to customers while catering to a growing demand for health-conscious and eco-friendly food choices.

For the first time in India, Burger and Lobster, the renowned seafood concept known for its focus on two ingredients, makes its debut in New Delhi with a pop-up at Grappa Bar, Shangri-La Eros New Delhi, starting November 15, 2024. The brand, which has become a global sensation since its inception in London in 2011, will offer guests a chance to experience its signature dishes in an exciting new setting.

Founded by four friends with a simple yet bold concept to perfect just two ingredients—burger and lobster—Burger & Lobster has expanded worldwide, bringing its no-frills, high-quality approach to dining. Now, for the first time in India, food lovers can enjoy these expertly crafted dishes, highlighting the best of both ingredients.

Leading the culinary team for this pop-up experience is Chef Brian Bennet Chong, Corporate Development Chef at Burger & Lobster, who brings over 27 years of expertise to the table. He is joined by Chef Gagandeep Sawhney, Executive Chef at Shangri-La Eros New Delhi. Together, they aim to deliver the brand’s iconic dishes just as they are served globally—vibrant, fresh, and full of flavor.

The menu includes crowd favorites such as the Mayfair Burger, featuring a 6oz patty with pickles, onions, tomatoes, lettuce, and the secret B&L sauce; the Lobster Roll, with chilled lobster meat, lemon mayo, and fresh chives; and the Classic Whole Lobster. For those torn between the two options, special combos for 2, 4, or 6 people allow guests to enjoy both lobster and burger in one meal.

In addition to the food, the pop-up offers a lively and laid-back atmosphere, complementing the chic ambiance of Grappa Bar. This collaboration blends the playful spirit of Burger and Lobster with the bar's refined setting, making it an ideal destination for a unique dining experience in New Delhi.
 

Fresh off a successful fundraising round, Biggies Burger, India's leading homegrown burger chain, is targeting rapid growth in the retail sector across India. The brand aims to expand aggressively, to achieve 2.5-3x annual growth by increasing its store network. Biggies Burger operates 141 stores, mainly in South and West India. The company plans to expand to 250 operational stores by the end of fiscal year 2025-2026.

Biraja Rout, Founder of Biggies Burger said, "This eastward expansion represents a significant step forward for Biggies Burger. We've established a loyal following in the South and West, and we're confident that our unique offerings will resonate with consumers in Eastern India as well. As a homegrown brand, we understand the Indian palate and are committed to providing delicious, high-quality grilled burgers that are healthy."

Although Biggies Burger already has a presence in Eastern India, this strategic move aims to capture a larger share of the growing Indian quick-service restaurant (QSR) market. The brand focuses on quality ingredients, innovative menu options, and value for money, positioning itself as a strong competitor to international burger chains.

Expanding eastward allows Biggies Burger to strengthen its presence across all regions of India. With a proven track record and a deep understanding of Indian consumers, Biggies Burger is well-positioned to capitalize on the immense potential of the Eastern market.

McDonald's has terminated its partnership with a local entity in Sri Lanka, resulting in the closure of all 12 outlets across the country, according to a lawyer representing the U.S. corporation, as reported on Sunday.

Sanath Wijewardane, an attorney representing McDonald's, stated that the parent company opted to end the agreement with the franchisee due to typical operational concerns.

As a result, McDonald's is no longer operating in the country. However, there is a possibility that they might consider re-entering the market with a new franchisee in the future.

He mentioned that the agreement was officially terminated on Wednesday, yet the stores remained open for a few more days following the cancellation.

A representative from the local partner, Abans, chose not to provide a comment on the matter.

Wijewardane refused to elaborate on the specific issues, although local media outlets reported that McDonald's had taken legal action against Abans, alleging inadequate hygiene standards.

Biggies Burger, the leading and rapidly expanding Indian burger chain, has secured Pre-Series A funding at an impressive valuation of Rs 210 Cr.

The majority of the funds will be directed towards strengthening Biggies Burger's team and enhancing its marketing initiatives.

"We are incredibly excited to leverage these resources to further strengthen our brand, build an even more compelling customer experience and accelerate our expansion plans. Our vision is to be the go-to burger destination for every Indian and this pre-series A round brings us one step closer to achieving that dream" said Biraja Rout, Founder of Biggies Burger.

With 130 stores currently in operation and an additional 160 stores in the pipeline, the brand is experiencing rapid growth.

In just 26 months, Biggies Burger has expanded its store count fourfold, from 37 in October 2021 to 130 by December 2023, achieving a noteworthy annual revenue run rate of Rs 103 crore.

The Burger Company is rapidly expanding burger brand and the largest chain led by women, has announced the debut of its inaugural express outlet in the vibrant center of New Delhi.

This strategic step aims to serve the energetic and fast-paced lifestyle of today's generation.

Having established more than 100 locations throughout India and Nepal, The Burger Company has solidified its status as a leader in the industry.

The brand proudly champions its female leadership, setting a distinctive and motivational standard within the culinary realm.

"We aim to reach out to a broader audience, particularly the youth, by introducing our express concept. The idea is to offer on-the-go quality burgers, allowing our customers to savor the delightful taste of The Burger Company even amidst their busy and high-travel schedules." said Neelam Singh, CEO, The Burger Company.

The Burger Company Express prioritizes rapid service and convenience while maintaining the exceptional flavor for which the brand is celebrated. Singh elaborated, stating, "Our express outlet highlights a carefully selected menu featuring TBC's popular items and favorites, allowing customers to make their selections quickly.

We've simplified the ordering procedure to improve customer convenience, eliminating the necessity for waiting in line. In fact, customers can effortlessly place their orders with a simple tap on their mobile devices.

In the future, the brand has expansion goals, aiming to launch an additional 50 express outlets in the National Capital Region (NCR) and Mumbai within this calendar year.

Presently, the company has a presence in over 50 cities with 100 outlets nationwide and aims to increase this number by adding an impressive 75+ TBC stores in the upcoming year, cementing its position as the preferred destination for burger lovers throughout the subcontinent.

QSR burger chain ,Burger Singh has announced on Friday that it has secured an undisclosed sum in funding led by Turner Morrison Ltd.

The VC firm had previously invested in Swiggy during its early stages in food delivery. In this funding cycle, existing backers such as Ashish Dhavan and Sanjeev Bhikchandani also participated.

Additionally, new investors like the Salgaocar Family Office from Goa, Raghuvanshi Investments Pvt. Ltd., headed by Sona Groups' MD Sanjay Kapoor, and the Vikramaditya Mohan Thapar Family Trust joined in.

Thus far, the brand has amassed approximately $6 million in funds.

This infusion of funds will enable the Gurugram headquartered company to fuel its expansion strategy, intending to establish new restaurants, both owned by the company and through franchising.

The brand aims to expand its team by hiring an additional 400 individuals across its restaurant network within the upcoming 18 months, effectively doubling its current workforce.

Kabir Jeet Singh, Founder and CEO of Burger Singh, expressed confidence in the brand's expansion, noting the remarkable growth of the online burger delivery segment, trailing closely behind Biryanis.

He emphasized the brand's strong product, consistent quality, and service that have garnered high repeat rates from consumers. Singh aims to sustain a steady and comfortable pace of growth while capitalizing on early successes.

Presently, Burger Singh reports having catered to 18.6 million individuals through its network. The brand operates 23 restaurants in the Delhi-NCR region and an additional four outlets across Nagpur, Dehradun, and Jaipur combined.

Burger Singh has expanded globally via franchising and has established four outlets in London within the past year. Their latest addition includes a food truck stationed at the Excel exhibition centre in London.

McDonald's aims to launch roughly 10,000 new restaurants worldwide by 2027, potentially marking its most rapid expansion phase to date, as announced on Wednesday.

The company outlined intentions to boost sales from its loyalty program, aiming to reach $45 billion, doubling its current figures.

Additionally, they aim to expand their user base to 250 million customers by 2027, building upon the existing 150 million users generating more than $20 billion in annual system-wide sales.

Despite fluctuations in U.S. consumer spending, McDonald's has maintained its stability, largely due to its cost-effective menu offerings, aggressive promotional strategies, and robust marketing campaigns.

During the company's investor day, CEO Chris Kempczinski expressed caution in making forecasts for the next year, citing the consumer's demonstrated "significant resilience."

McDonald's plans to launch approximately 7,000 outlets in its international developmental licensed markets, encompassing nations like China, India, Japan, and Brazil, according to CFO Ian Borden.

Borden mentioned that over half of these upcoming new outlets are earmarked for China, McDonald's second-largest market. The company recently secured an agreement granting it increased operational control within the region.

Worldwide, this expansion effort aims to increase the total number of stores to around 50,000 by 2027.

Additionally, McDonald's "Best Burger" initiative, focused on enhancing burger quality, is set to expand to nearly all markets by 2026, extending from its current presence in approximately 70 markets.

In 2024, McDonald's anticipates nearly a 2% increase in system-wide sales from new restaurants, calculated on a constant currency basis, in contrast to the projected 1.5% growth expected for 2023.

The company noted experiencing business implications in several Middle Eastern markets and a few markets outside that region due to the ongoing conflict, affecting its operations.

McDonald's collaborated with Alphabet's Google Cloud to implement artificial intelligence (AI) solutions across its global chain of restaurants.

This initiative aims to enhance store visibility, identify cost-saving opportunities, and facilitate quicker delivery of hotter, fresher food to customers.

Woodside Burger Shop is the cloud kitchen version of the famous Woodside Inn introduced their newest creation, the 'Grillmaster.

Grillmaster contains a kit that offers a selection of burgers of your choice along with all the necessary ingredients for grilling and assembling, eliminating the need for additional items.

It includes a 100% natural disposable grill, accompanied by a step-by-step visual guide inside the package for effortless grill setup. Disposal of these grills is hassle-free.

"We are thrilled to introduce the Grillmaster to our customers in Mumbai. This innovative grilling technology represents our commitment to delivering unparalleled quality and taste in every bite. With the Grillmaster, we aim to redefine the grilling experience and provide our patrons with an unforgettable culinary journey wherein they can grill their own burgers and enjoy them freshly flipped and off the grill." said Sumit Gambhir, founder of Woodside Burger Shop.

The Grillmaster comes with a range of advanced functions, such as adjustable temperature settings that cater to different burger recipes, ensuring accurate cooking every time.

Its non-stick grilling surface simplifies the cleaning process, and its sturdy build ensures lasting durability and consistent performance. Grillmaster is  available for purchase on Swiggy or Zomato.

Burgrill is partnering with the celebrated Chef Saransh Goila, the brain behind Goila Butter Chicken.

Together, they are introducing two offerings that infuse the beloved flavors of butter chicken and butter paneer into the realm of burgers.

"We are excited to join forces with Chef Saransh Goila to bring something truly unique to our customers, The Goila Butter Chicken and Butter Paneer Burgers are a testament to the fusion of flavors and culinary innovation. We can't wait for our customers to experience the magic of these creations." said Ankur Madan, Co-Founder, Burgrill India.

Chef Saransh Goila's Makhani Gravy and Burgrill's burger combine forces to craft a fusion that is priced at just Rs. 299.

Goila Butter Chicken Burger is a crispy seasoned patty infused with a secret tandoori marinade that's both creamy and smoky, topped with zesty masala onions, all neatly nestled within fresh buns.

"Joining forces with Burgrill to create the Goila Butter Chicken and Butter Paneer Burgers has been an incredible journey. It's a perfect blend of flavors and innovation that brings a piece of India to the world of burgers. We can't wait for everyone to experience this unique fusion of culinary delights." said Chef Saransh Goila.

The Goila Butter Chicken and Goila Butter Paneer Burgers are available at all Burgrill locations starting October 25th.

Woodside Burger Shop, the brainchild of Sumit Gambhir, Pankil Shah, and Abhishek Honawar, the minds responsible for the Woodside Inn with a rich 16-year history, has arrived at Mumbai. 

Over the years, Woodside Inn has been delivering food and selection of craft beers across its locations in Colaba, Andheri, and Bandra.

The renowned combination of beer and burgers became so popular that they originated the Beer & Burger Festival, making it a must-visit for Mumbai's food enthusiasts. 

The creators of Woodside Inn have introduced Woodside Burger Shop, a delivery-exclusive kitchen dedicated to bringing back the flavors of the iconic Woodside Inn burgers.

“People love the Woodside Inn burgers, so we wanted to bring a more accessible and delivery-centric option to cater to a larger audience along with the same freshness and flavor so that resulted in the birth of Woodside Burger Shop,” said Pankil Shah, Founder.

Their burger selection offers choices like Signature Triple Tenderloin Smash burger, the Chimichurri Grilled Chicken Burger with its chimichurri sauce, the Goan Pork Chorizo burger brings a spicy kick, and their seasoned fries.

Woodside Burger Shop uses the finest ingredients, including European-sourced cheese and house-made freshly baked multigrain buns and sauces. 

“Our burgers are perfectly grilled each time. We are freshly flipped which means our patties aren't frozen, or deep fried, but are freshly made and are simply the best option for a hearty meal at home” said Sumit Gambhir, Co-founder.

 Woodside Burger Shop's August Burger of the Month, named the 'Green Feast,' and this burger features a patty made from green amaranth, taro root, and cottage cheese, served in a soft and fluffy millet bun.

It is layered with a zesty and spicy mint sauce, pickled jalapeños dusted with BBQ seasoning, yellow cheddar cheese, and a delectable homemade garlic mustard aioli that adds a burst of umami. 

Woodside burger shop menu items are available on delivery platforms such as Swiggy and Zomato in the neighborhoods of Kalbadevi, Powai, and Worli.

QSR Chain Burgrill declared its forthcoming expansion in Jaipur.

In the upcoming quarter, the brand is set to inaugurate three new branches for the audience in the Pink City.

Burgrill diverse menu includes a range of options such as healthy bowls, wraps, subs, beverages, and more.

Notably, their healthy bowls are transparent about calorie counts, catering to health-conscious consumers.

"Jaipur has always been a vibrant and dynamic market for us. I'm thrilled to announce our debut in Jaipur with the simultaneous launch of three outlets, marking a significant milestone in our expansion journey. Our commitment to quality and innovation drives us to continually enhance our menu and service, ensuring that every guest leaves with a smile on their face." said, Mr. Ankur Madan, CEO and Co-Founder of Burgrill.

The brand is celebrated for its commitment to using the freshest ingredients, from crisp vegetables to grilled patties, wholesome brown buns, and tantalizing secret sauces that complement their burgers, wraps, and subs.

The expansion of new outlets in Jaipur aligns with the brand's ambitious growth strategy, driven by the increasing demand for its irresistible culinary offerings.

Patrons can anticipate an extensive menu tailored to a wide range of tastes and choices, encompassing both vegetarian and non-vegetarian selections, alongside accompaniments, drinks, and desserts.

The upcoming Burgrill branches in Jaipur will be strategically positioned at pivotal spots throughout the city, ensuring easy access for both locals and visitors to savor their burgers and other choices.

Burger Singh, India's homegrown burger chain is making significant strides in Nagpur, Maharashtra.

They have successfully set up two Company-Owned Company-Operated (COCO) outlets in Sadar and Shradhanand Peth and have exciting plans to introduce two additional outlets strategically positioned within the city.

Burger Singh's Nikku Singh Burger, an introductory offering priced at just Rs 39, has been a pivotal element in the brand's evolution.

Its taste and affordability have significantly contributed to retaining loyal customers over time.

"We are thrilled to be a part of Nagpur's vibrant food scene. Our quintessential Indianised flavours have already seen a wonderful response in the region. We also actively look for franchise partners in the region with the intention of matching the right influencer with the right location, ensuring that we constantly deliver an elevated dining experience to our customers” said, Kabir Jeet Singh, Founder and CEO of Burger Singh.

The company inaugurated its initial outlet in 2014 within Gurugram, marking the beginning of an expansion journey throughout India.

Burger Singh has extended its reach to various cities, including Delhi NCR, Lucknow, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Jhansi, Chandigarh, Amritsar, among others. Additionally, there are currently 12 franchise outlets in different stages of setup across the country.

Notably, Burger Singh holds the distinction of being the first Indian burger chain to establish an international presence, boasting three outlets and one food truck in London.

Burger Singh, India's indigenous burger chain has revealed its intention to broaden its presence in West Bengal.

The company has outlined its plan to inaugurate 15 new outlets in Kolkata and expand its footprint by adding 34 additional locations throughout the West Bengal region.

“Burger Singh has established itself as a well-loved name among food enthusiasts across the country. With each new outlet, we seek to bring our unique blend of flavours, innovation, and customer-centric service to diverse communities, enriching their dining experiences. We actively partner with young entrepreneurs to fulfil this mission along with strategically developing the region aided by the opening of the latest warehouse in the region.” said Rahul Seth, co-founder, Burger Singh.

At present, the company maintains four establishments in Kolkata, offering a wide array of cuisines and service.

Among these, the dine-in venue situated on Park Street has garnered significant popularity among food aficionados, known for delivering a refined dining experience.

Additionally, Burger Singh operates three highly effective cloud kitchens in Barasat, Jadavpur, and Chinar Park, efficiently meeting the evolving preferences of contemporary consumers.

“With our exciting expansion plans, we look forward to sharing our passion for food with even more people in Kolkata and West Bengal, continuing to create memorable dining experiences that leave a lasting impression." said, Kabir Jeet Singh, the Founder & CEO of Burger Singh.

As part of the company's expansion strategy, Burger Singh is dedicated to making substantial investments in infrastructure, technology, and the recruitment of skilled personnel.

McDonald's India – North and East has continuously shown its dedication to promoting sustainability within the green economy.

The company has taken various actions such as adopting renewable energy, using eco-friendly packaging, and responsibly sourcing materials to support the environment.

In alignment with this commitment, McDonald's India – North and East has formed a collaboration with NueGo, a leading electric bus service under GreenCell Mobility's umbrella.

“We are deeply committed to and invested in sustainable earth intention. We are excited about our collaboration with NueGo in jointly contributing to a carbon-neutral economy.” said, Mr. Rajeev Ranjan, Managing Director, McDonald's India – North and East.

This partnership arises from a mutual goal of embracing sustainability and advocating for eco-friendly transportation choices.

With a focus on meeting the preferences of modern, environmentally aware travellers, the collaboration intends to provide effortless and convenient dining choices for those who opt for NueGo's sustainable travel alternatives.

Travelers selecting the NueGo bus service from New Delhi's Inter State Bus Terminal (ISBT) to well-known locations like Chandigarh, Ludhiana, Dehradun, Agra, or Jaipur, will have the option to request McDonald's meals while they wait for their departure.

An exclusive lounge will be provided for this purpose. The collaboration's reach will gradually grow to encompass more routes, and a pre-booking option for meals will also be introduced to elevate the convenience for travelers.

“We at GreenCell Mobility, are thrilled to join hands with the renowned global entity McDonald’s India – North and East, to pilot a new-age food delivery approach tailored for NueGo’s environmentally aware travelers. This unique collaboration will reinforce our commitment to sustainable mobility and our dedication to delivering inventive customer experiences.” said, Mr. Devendra Chawla, CEO and MD, – GreenCell Mobility.

Demonstrating its commitment to environmental stewardship, McDonald’s India – North and East has embraced inventive approaches to decrease greenhouse gas emissions, mitigate the environmental repercussions of waste, and safeguard natural reserves.

The company utilizes FSC-certified paper-based packaging, sourced from recycled materials or well-managed forests, as a sustainable replacement for plastic packaging.

Remarkably, the brand's French Fries are manufactured in a zero-water discharge facility situated in India, leading to a substantial reduction in water usage.

The brand's dedication encompasses conscientious sourcing of ingredients, backing supply chains that have a positive impact on nature and the farmers involved.

As an illustration, the brand acquires coffee through sustainable means, backed by Rainforest Alliance certification.

This approach empowers coffee farmers to improve productivity while adhering to sustainable methods.

Furthermore, McDonald's India – North and East's involvement in procuring local lettuce has benefited over 250 small and less privileged farmers nationwide, fostering the adoption of sound agricultural practices.

The brand's dedication to sustainability is apparent in its utilization of palm oil, which is entirely obtained through sustainable production methods and supply chains that adhere to deforestation-free standards.

These supply chains hold certifications from the Roundtable on Sustainable Palm Oil (RSPO) credits and Mass Balance certification.

To reinforce their commitment to environmental responsibility, the brand transforms used cooking oil into biodiesel, offering a lower carbon emission option compared to traditional fuels.

McDonald's India – North and East and NueGo are joined by a common goal of sustainability and leading the way in environmentally conscious travel.

With a resolute aim to set innovative standards within the industry, this collaboration strives to bring about positive transformations for both travelers and the planet.

By harmonizing their values of customer contentment and ecological responsibility, these two entities aspire to forge a partnership that propels their shared objectives in a mutually advantageous manner.

In the recent promotion of the limited-edition Double Down Burger at KFC India, Colonel Sanders has a straightforward note for all chicken enthusiasts - 'No need for explanations, just relish it.'

"Innovation, while being distinctive, is at the core of everything we do at KFC. It is an offering where you just satisfy your cravings, no questions asked! Like the OG Colonel Sanders says in the new campaign, “isse samjho mat, bas khao”. We are already seeing great offtake for the Double Down Burger, as chicken lovers across the country indulge in this cult product.” said, Aparna Bhawal, CMO, KFC India & Partner Countries.

In the television commercial, pair of identical twins is depicted, gazing at the Double Down Burger placed before them with astonishment.

A series of inquiries follow as they attempt to unravel the mysteries of the all-chicken, bun-less burger before them. The initial question comes from the first twin, who asks, "Bro, ye cheez kya hai ye?" To this, his counterpart responds, "Bro, ye kya hai cheez?"

“The campaign idea came from the name itself. Double Down. And that's what we played with. The double irony of a set of twins, discovering the marvel of the Double Down Burger in a really fun, crazy, way.” said, Ritu Sharda, CCO, North, Ogilvy India

The exclusive KFC Double Down Burger, available for a limited time, consists of two succulent chicken fillets enveloping delectable sauces (a combination of spicy and creamy Dynamite Mayo along with Sriracha) and crispy vegetables in-between.

The renowned Orders platform, celebrated for its global success with offerings like the Travis Scott Meal and BTS Meal at McDonald's, is now delighting customers in India, particularly at McDonald’s India – North and East.

They have introduced the Kartik Aaryan Meal, featuring a selection of Kartik Aaryan's preferred menu items. This special meal encompasses his favorites, such as the McAloo Tikki Burger, Cheesy Fries, and the Pizza McPuff, accompanied by a Regular Beverage all presented as a 4-piece meal.

"I have always been a McDonald’s fan and having a meal at McDonald’s named after meis truly abig moment! For many years, I have enjoyedthe McAloo Tikki burger, beverages and Pizza McPuff I truly hope people will enjoy my favourite McDonald’s order as much as I do." said, Kartik Aaryan.

This distinctive partnership offers Kartik's fans the chance to savor the same McDonald's meal he personally enjoys, fostering a stronger connection with the Bollywood icon.

“We are super excited about this collaboration with Kartik to bring his favourite go-to McDonald's order for our customers. Our delicious food served in an exclusive packaging inspired by Kartik’s own style, with opportunities to engage with him, will help bring our customers closer to their favourite superstar.” said, Ranjan, Managing Director, McDonald’s India – North and East.

The Kartik Aaryan Meal can now be savored at McDonald's outlets in the North and East regions of India.

It is also accessible through delivery platforms like Swiggy, Zomato, and Magic Pin. Additionally, the meal can be obtained via take-out or the drive-thru option, albeit for a limited duration.

Due to ongoing elevated prices, Burger King India customers are now missing out on tomatoes in their wraps and burgers.
 

"According to a Reuters report on August 16th, notices were displayed at two Burger King India locations stating that 'Even tomatoes deserve a break... we regret being unable to include tomatoes in our dishes.'"

Burger King, which boasts almost 400 branches, ranks among India's major burger chains. It's worth mentioning that competitors like McDonald's and Subway have likewise eliminated tomatoes from their offerings.
 

The American sandwich franchise has even discontinued the complimentary cheese slices that were available at its stores for several years.
 

A query on Burger King India's website support section asks, "Where have the tomatoes in my burgers gone?" The response assures customers that the Indian franchisee adheres to stringent quality standards and ensures the imminent return of tomatoes to the menu.

Additionally, the statement urges for your patience and comprehension.

Requests for commentary from Reuters went unanswered by Restaurant Brands Asia, the entity responsible for Burger King Operations in India.

The retail inflation data for July, which was unveiled this week, indicated a 37% annual increase in vegetable prices. Essential items such as onions, peas, garlic, and ginger have all experienced a surge in costs.

In response to the ongoing supply challenges, the government has initiated the importation of tomatoes from Nepal.

Additionally, they have arranged mobile vans to distribute this essential product at more affordable prices nationwide. As per reports on social media, substantial lines have frequently formed in various locations across the country.
 

Nirula's, a name synonymous with Hot Chocolate Fudge and BigBoy Mutton burger, has opened its first exclusive outlet dedicated to burgers and American food - BigBoy Burger Co. in Gurgaon.

With a remarkable presence in over 120 outlets across Delhi NCR, Nirula's aims to expand its reach to 250+ locations by December 2023.

"We are thrilled to introduce the first BigBoy Burger Co. store in Gurgaon. Our aim is to provide customers with an authentic taste of America, combined with an ambiance that takes them on a nostalgic journey. With BigBoy Burger Co., we not only elevate the burger experience but also create a destination that captures the spirit of American diners,” shared Sumedha Singhal, Director of Marketing at Nirula’s.

Over the past two years, the menu has been expanded fivefold, now encompassing a diverse range of offerings such as momos, biryanis, meal bowls, wraps, fruit coolers, and sorbets. Building on this success, Nirula's embarked on a journey to introduce sister brands, resulting in the creation of Valentino Pizzeria and BigBoy Burger Co.

Valentino Pizzeria brings the authentic taste of Italy through its freshly baked pizzas and handcrafted pastas, while BigBoy Burger Co. caters to burger aficionados with its gourmet creations.

Stepping into the BigBoy Burger Co. store, visitors are instantly transported to an all-American ambiance. Meticulously designed interiors reflect the vibrant and nostalgic atmosphere of a classic American diner, complete with neon lights, checkered floors, and vintage posters. Every detail has been carefully curated to provide a sense of authenticity, offering guests a truly immersive experience.

Nirula's decision to introduce sister brands like Valentino Pizzeria and BigBoy Burger Co. has not only expanded their culinary offerings but has also sparked healthy competition with local brands. By providing head-to-head competition, Nirula's aims to raise the bar and set new standards in the industry, ultimately benefiting customers with a wider array of high-quality dining options.

Furthermore, plans to open an exclusive bakery, pan Asian restaurant, and an all-chicken-based menu brand are already in the pipeline.

AKU’s - The Burger Co. has recently expanded in Delhi with an all-new flagship 48 seater outlet that opened in the premium locality of Vasant Vihar in South Delhi. 

With easy accessibility, a refreshing ambience, as well as a compelling menu, AKU’s - The Burger Co. is set to become the go-to destination for a quality yet fast-casual culinary experience. 

“We’ve brought in a new concept for the space but our vision for AKU’s remains the same. We will continue to bring you the most honest, handcrafted premium gourmet burgers in town, using only the freshest ingredients. We will provide the perfect place for anyone looking for healthy indulgence in a fast-casual and relaxed manner. We also carved out a little space for our 4-legged dog friends at this new store,” shared Chef and Co-Founder, Akriti Malhotra.

Having raised an undisclosed amount of funding in their seed round from Vikram Bakshi, the man responsible for bringing the burger culture to India, AKU’S has allocated the funds towards expanding its presence to the rest of Delhi with this flagship store being one of many opening in this year. 

“We are excited to embark on this journey with Mr. Bakshi, combining his operational expertise with our passion for delivering the best quality burgers,” she added.

Serving the freshest and finest burgers since January 2018 from their first outlet in Defence Colony, the iconic brand’s new Flagship outlet comes with spacious seating of 48 covers with trendy yet minimal Scandinavian style high & low table furniture and with comfortable seating couches. The interiors of the flagship outlet follow a grey, yellow, and white colour theme with the yellow adding a pop of colour that has always been associated with the brand. 

The iconic brand’s new flagship outlet comes with several new additions to their menu, beyond their sought-after gourmet burgers. Patrons can now choose from a range of options which includes salads, delicious hot dogs, classic French Fries with gravy (poutine), as well as loaded tortilla chips and an all-time classic, spaghetti with meatballs – welcoming an “American-fare” to the menu! They have also introduced some new beverages, like the freshly squeezed Orange Spritzer, honey-lemon iced tea, and a range of brewed coffee based beverages made with Devan’s Coffee Blend along with a dessert which is their take on the classic Nutella Bun Sandwich. Further to this, you can also soon enjoy your favourite burger with a side of beer or wine of your choice. 
 

Cloud kitchen brand BoomBurger has opened its door for citizens at Andheri Lokhandwala, Andheri West, Mumbai.

BoomBurger's unique burgers are crafted using authentic, premium ingredients sourced from around the world to ensure that the flavors and essence of each dish are never lost.

The menu features classic burgers for the purists out there, inspired by some of the most famous burger joints in America, as well as burgers from left field, such as Boeuf Bourguignon, Masala Dosa, Thai Chicken Green Curry, Mushroom Alfredo, and Korean Fried Chicken. To complement the burgers, BoomBurger offers a variety of sides, including Boomfries, Boom Wings, K-Town Chicken Bites, Boom Sauce, Tomato Relish, and Sambar Mayo. The drinks menu features Pink Lemonade, Peach Iced Tea, and Lemon Iced Tea.

"We are thrilled to launch BoomBurger and offer our customers unique and delicious gourmet burgers at affordable prices. Our focus is always on quality, and we are excited to share our passion for food with our customers,” shared a representative of BoomBurger.

The brand is celebrating its launch by offering some exciting deals on Zomato. Customers can now avail of a buy 2 get 1 free offer and flat 30% off deals on their premium brand of gourmet burgers that celebrates iconic dishes from around the world.

Burger Singh, known for its fusion of Indian flavors is excited to introduce their latest addition, Cheesy Fries.

After achieving a significant sales milestone of 250 tonnes of fries in the previous fiscal year, Burger Singh sets a goal of selling 70 tonnes of their thick fries, along with 30 tonnes of their new cheesy fries within the next three months..

“Burger Singh provides not just ordinary fries, but an extensive range of eight distinctive flavour profiles. In addition to four types of fries, they offer four more flavour combinations, each seasoning delivering a unique taste, with the Cheesy fries having an added punch of its own through the inclusion of a cheesy sauce.” said Kabir Jeet Singh, CEO, Burger Singh.

Burger Singh, an Indian brand, has established itself as a strong contender against global giants in the Quick Service Restaurant (QSR) segment.

Since its establishment in Gurugram in 2014, Burger Singh has experienced rapid growth, expanding its presence across India with almost 100 outlets and ambitious plans for further expansion.

Moreover, Burger Singh has made a notable impact in the international market, with three outlets and a food truck in London, becoming the first Indian burger chain to successfully establish itself overseas.

Home-grown burger chain GOOD FLIPPIN' BURGERS® has announced the launch of two new outlets in Thane Wagle Estate and Mira Road, in Mumbai.

With the launch of these new outlets, the burger brand will look at bringing their delicious offerings to new consumers from the extreme ends of the city as well.

The Thane Wagle Estate outlet is a curb side pickup, providing customers with signature dishes straight to their doorstep through online orders and delivery services. With this outlet, they aim to cater to the needs of the customers who prefer to enjoy food from the comfort of their homes or offices.

The Mira Road outlet, on the other hand, is a hybrid establishment offering a range of dining options, including dine-in, takeaway, and delivery services. With outdoor seating available for about 12, this outlet is the perfect place to enjoy a delectable meal with friends or family in the pleasant outdoor ambience.

"We are thrilled to announce the opening of our two new outlets in Mumbai, that will bring our offerings to even more people in the Thane and Mira Road areas. We understand that in large cities like Mumbai, we reach as close to our consumers as possible to give them the best experience of our burgers,” said Viren D'Silva, Co-founder of GOOD FLIPPIN' BURGERS®.

Launched in 2019 in Mumbai, the brand currently has a total of 23 outlets across Mumbai and Delhi with a headcount of more than 250 employees.

Bengaluru-based Biggies Burger has announced plans to expand its presence in tier II and III cities across the country.

The company currently has over 130 stores in 28 cities across 14 states in the country and aims to increase its store count to 350 by the end of 2024.

Biggies Burger's expansion will be focusing on expanding in tier II and III cities owing to the growing demand in these geographies.

As part of its expansion strategy, Biggies Burger will be launching Bigg Café, a first of its kind burger café introduced by Biggies Burger last year. While the brand aims at increasing its store count to 350 with its presence in tier II and III cities, among them the brand plans to open 50 Bigg Cafes this year all of which would be in Bengaluru.

The burger chain also aims at converting its existing Burger stores to Bigg Café format soon in addition to having at least 90 percent of its upcoming stores in Bigg Cafe format. 

Biggies Burger has also introduced a franchise program that will enable entrepreneurs to start their own QSR chains with the company's support and guidance. Biraja Rout, Founder of Biggies Burger himself being a techie turned foodpreneur, Biggies Burger’s franchise program aims at creating more foodpreneurs in the country regardless of their background and experience running QSR business.

Speaking about the expansion plans, Biraja Rout, Founder of Biggies Burger, said, "We see tremendous potential in tier II and III cities, where there is a growing demand for global QSR food options with an Indian touch for it. With a great deal of demand for our stores in these locations, we are confident that we can meet this demand and offer customers the same quality, taste, and value that they have come to expect from our brand."

Biggies Burger's expansion plans come at a time when the QSR industry in India is witnessing significant growth, driven by changing consumer lifestyles and a growing demand for convenience and value-based dining options. According to industry reports, the QSR market in India is expected to grow at a CAGR of 22% between 2020 and 2025, with tier II and III cities accounting for a significant share of this growth.

The company has already identified several locations in tier II and III cities for its new outlets and is in the process of finalizing the details. The new outlets will offer Biggies Burger's signature menu, including a range of grilled burgers, chicken wings, and beverages.

Internet restaurants operator Rebel Foods on Tuesday announced that the brand has got an exclusive franchise rights for Wendy’s offline business in India.

The move marks an end to the chain’s erstwhile partnership with Sierra Nevada that held rights to expand the chain’s offline presence in the country.

Earlier in 2020, Rebel Foods acquired the licence to exclusively develop Wendy’s cloud kitchens in India with a commitment to open approximately 250 delivery kitchens across in next 10 year.

“In this expanded, new franchise commitment, Rebel will help the brand grow its restaurant model in India with digital expertise in delivery, automation, and innovation," shared a company statement by Rebel Foods.

Rebel Foods will now completely manage and operate the brand’s traditional restaurants across India and also develop approximately 150 outlets over the next decade.

As part of the earlier 2020 agreement, Sierra Nevada, that has interests in the restaurant business, was mandated to operate 150 Wendy’s brick-and-mortar restaurants. The business has now been sold to Rebel Foods. “We sold our Wendy’s restaurants to Rebel and are very happy with the deal," said Jasper Reid, MD, Sierra Nevada.

Currently, Wendy’s is present in 19 cities across India with approximately 90 locations, which includes three traditional Wendy’s restaurants in India which Rebel Foods is operating.

“India is a strategic and high-growth potential market for the burger chain. We are thrilled that Rebel Foods is expanding its franchise commitment to accelerate Wendy’s footprint across the country with a mix of traditional restaurant expansion and digital innovation via cloud kitchens,” added Abigail Pringle, president, International & Chief Development Officer, The Wendy’s Company.

“Burgers will continue to be the big bite of 2023, and a big part of the food missions we achieve and own. With this collaboration, not only will Rebel Foods continue to retain our position as the world’s largest internet restaurant company, but we will also be the only cloud kitchen player in India to scale a large global QSR brand through the development of traditional restaurants and cloud kitchens in a super-fast and Capex-light manner, driven by technology and unique business model," pointed Sagar Kochhar, Co-founder, Rebel Foods.

Rebel Foods operates food brands such as Faasos, Behrouz Biryani, Ovenstory Pizza, Mandarin Oak, The Good Bowl, Slay Coffee via 450 kitchens in over 70 cities.

Made-In-India Burger Chain, Burger Singh, is set to make an entry into Odisha for the first time, as it plans to open 8 new outlets in the state and intends to hire 100 personnel for manning its new outlets.

In December 2022, the QSR chain announced its plans to establish a warehouse in Kolkata to boost its supply chain in the Eastern and North-Eastern regions of India, specifically in Chhattisgarh, Jharkhand, and Odisha.

Putting its expansion plans into action, Burger Singh is diving headfirst into Bhubaneswar, Bhramapur, Cuttack, Rourkela, Sambalpur among others, to cater to its growing urban and young consumer base.

“We are eager to expand into Odisha and showcase our delectable range of Indianised burgers to a whole new audience. We hope that Burger Singh continues its legacy of elevating the humble burger to unprecedented heights of culinary delight in this new region and win our customers' hearts,” said Kabir Jeet Singh, Founder and CEO, Burger Singh.

Since its inception in 2012, Burger Singh has achieved tremendous success through its innovative fusion of Indian flavours into western burgers, quickly becoming a renowned household name. Over the past year, the quick-service restaurant chain has experienced exponential growth, expanding from 50 outlets in December 2021 to over 100+ outlets (83 operational outlets and 24 in fit outs) in 54 cities.

In addition, the company has ambitious plans for further expansion, with 35 outlets planned in Maharashtra, 8 in Madhya Pradesh, 16 in Bihar and 43 outlets in the northeast.

"It is a source of great pride for our brand to see its presence expand into uncharted territories, driven by the enthusiastic interest from entrepreneurs across the nation eager to open Burger Singh franchises," added Rahul Seth, Co-founder of Burger Singh.

Burger Singh recently secured INR 30 crore in Series A funding, led by Negen Capital, and was valued at 200 Cr. The QSR chain’s impressive growth can be attributed to the company's highly profitable unit-level economics and the unique, inherently Indian taste that sets it apart in a highly competitive market.

QSR Chain GOOD FLIPPIN’ BURGERS® has ventured into purpose led products, by launching GOOD GIVING WATER through their initiative, GOOD GIVING LIVING.  

 This initiative adopts a three-pronged approach: 

• Good for you. A half-litre bottle of GOOD GIVING WATER contains 10-13% of the recommended daily intake of zinc.  
• Good for the community. 100% of the profit from sales of GOOD GIVING WATER will be used to address an issue that is a top priority for some of our communities - fresh and clean drinking water, free from chemical pollutants. The brand is working with local non-governmental organisations to implement these initiatives. 
• 100% Recyclable. The brand encourages customers to help recycle each and every PET bottle used for GOOD GIVING WATER. These bottles are collected and recycled with the help of the task-force at Lucro Plastecycle, a company at the forefront of recycling and making recycled plastic packaging from post-consumer plastic waste for a sustainable tomorrow. 

According to a report published by UNICEF in 2017, only 50% of the Indian population has access to safe drinking water, devoid of chemical contaminants and toxins. The first project to plough back the proceeds of GOOD GIVING WATER entails the installation of filtration systems to make bore-well water potable for underprivileged households in the two cities. Brand took its first step – distributing water filters to families living in the industrial suburb of Kalwa, in Thane near Mumbai.

“We are elated to introduce GOOD GIVING WATER as a part of our brand portfolio in keeping with our brand ethos of love. Over the past few years, the consumer mindset has seen a sea change in its awareness and concern for sustainability. As part of our ‘internal vision’ board, we at GFB have always been mindful of the sustainability of our products and processes said, Viren D’Silva, Co-founder, GOOD FLIPPIN’ BURGERS^®

Brand aim to support the 6th UN Sustainable Development Goal, Clean Water and Sanitation with the support of their patrons in the process. The need to create open access to sustainable sources of clean water is “a mission we want to lead.”  

Every bottle of GOOD GIVING WATER is available at the GOOD FLIPPIN’ BURGERS stores at Rs. 40 for 500 ml..  

GOOD FLIPPIN’ BURGERS^® was launched in 2019 in Mumbai. The burger brand currently has a total of 21 outlets across Mumbai and Delhi with a headcount of more than 250 employees. With 14 stores across Mumbai, the brand has made inroads in Delhi this month with 7 new outlets. The brand also announced a fresh round of funding amounting to USD 1 million earlier this year.  

QSR chain, Burger Singh is set to expand its presence in the state of Bihar with plans to open 16 new outlets in the state out of which 6 would come up in the capital city, Patna. Brand already has 3 outlets in the state, Saharsa, Gaya and Purnea respectively.

The QSR chain also announced its plans to establish another warehouse in Kolkata to bolster its supply chain in the East and North East India. Along with Bihar, Burger Singh aims to establish its presence in the states of Jharkhand, Orissa and Chattisgarh as well.

Brand has seen growth going from 50 outlets in Dec 2021, to 100+ outlets in 54 cities currently, with 83 operational outlets and 20 in fit outs. The QSR chain has also plans for expansion in several other states in the country with 35 outlets in Maharashtra, 8 outlets in Madhya Pradesh and 48 outlets in Gujarat.

Burger Singh recently raised INR 30 crore in Series A funding led by Negen Capital, valuing the company at 200 Cr.

“Our business development team, is always on the lookout for locations with high potential and match the right entrepreneur with the right location, making it a successful business venture.” said Rahul Seth, Co-founder of Burger Singh.

The reason for rapid growth of the QSR brand is its asset-light franchise model, which has helped the brand become the third largest Burger chain in India and the largest Indianised burger chain at a record pace.

Bengaluru-bases QSR chain Biggies Burger has recently launched its gourmet burger café in Kalyan Nagar, Bengaluru.

After serving over 7 million burgers, this burger café which is India’s largest Burger Café is a new addition to the legacy of one of India’s oldest and largest burger chain.

“Biggies Burger has been constantly striving to bring out the best for the consumers. The launch of our gourmet burger café will mark a new milestone in the history of Biggies Burger as this is our new phase towards bringing out a new experience for our patrons,” shared Biraja Prasad Rout, Founder of Biggies Burger.

Biggies Burger currently operates 130+ stores in 28 cities across 14 states in India.

GOOD FLIPPIN’ BURGERS® has recently launched its 6th and biggest dine-in outlet in Oshiwara, Mumbai.

The outlet can accommodate a seating of 60 people and is spread across an area of 700 sq. ft.

The brand’s largest outlet till date will offer a wide range of mouth-watering and unique delicacies for dine-in, takeaway, and delivery till 12:00 AM.

“As we expand and go deeper into various neighbourhoods in Mumbai we are strengthening our presence in the city. Our new dine in store in a brand new location is another step towards fulfilling our dream to treat the city’s burger enthusiasts with premium & fresh burgers, offering an unrivalled experience,” shared Viren D'Silva, Co-founder of GOOD FLIPPIN' BURGERS®.

Burgers made at GOOD FLIPPIN’ BURGERS® are fresh and meticulously cooked to provide the best experience to the people.

They have a wide menu and other than the specialty burger range; they also offer beverages, hotdogs, and sides. They have some truly unique offerings in both vegetarian and non-vegetarian, for their customers.

GOOD FLIPPIN’ BURGERS® has recently opened its first mall outlet in DLF Avenue Mall, Saket, New Delhi and currently has a total of 21 outlets, 14 stores across Mumbai and 7 new outlets in Delhi.

Hard Rock Cafe Kolkata is expanding upon its partnership with world-renowned soccer legend Lionel Messi with its latest release of its fan-favorite Messi Burger – Champion’s Edition.

Exclusively available at Hard Rock locations worldwide, the Messi Burger Champion’s Edition is fit for the G.O.A.T and now features three complimentary dipping sauces:  aioli,  Latin chili and Messi’s favorite, chimichurri.

"It is an honor to continue our partnership with world-renowned soccer star, Lionel Messi, and take the LIVE GREATNESS campaign to the next level with the Messi Burger Champion’s Edition," said Anibal Fernandez, SVP of Cafe Division, Hard Rock International. "We couldn’t be more excited to help Hard Rock and Messi fans get in on the action and they are going to love the new sauces, each of which, complements the Messi Burger in its own unique way."

The Messi Burger launched in March 2022 to worldwide fandom. The fan favorite burger features a juicy double stack of fresh ground beef patties, met with a winning combination of toppings: provolone cheese, sliced chorizo, caramelized red onion and Hard Rock's signature, spicy, smoky sauce, served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato.

As part of Hard Rock International's "LIVE GREATNESS" campaign in partnership with Lionel Messi, the brand is releasing a brand-new retail collection, including hoodies now available for purchase in the Rock Shop at Hard Rock Cafe locations worldwide.

Fans can also immerse themselves in the action and unlock unique 3D augmented reality experiences with select hoodies in the collection when they scan a QR code. These QR code AR experiences can be shared with friends and family and will also be available to share on Instagram.

All merchandise from the collaboration between Hard Rock and Lionel Messi is available in stores and online. With venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes.

GOOD FLIPPIN’ BURGERS® has recently launched its first mall outlet in DLF Avenue, Saket in Delhi.

The brand aims to elevate the experience for its customers with this hybrid store. The store is available for takeaway and delivery of its freshest and most delicious burgers and sides, till 3 AM.

The brand has recently stepped into the Delhi-NCR region, with stores in Rajouri Garden, Greater Kailash, Vasant Kunj, Udyog Vihar, Sushant lok and Noida - Sector 4.

“Delhi is well-known as the city of foodies and in such a key market, we aim to be the first choice of the customers. With the opening of our first exclusive outlet in a mall, we plan on enhancing the customer experience to the best of our capabilities. GOOD FLIPPIN’ BURGERS® has received tremendous amounts of love in the Mumbai market and with growing roots in Delhi, we are hoping to receive the same amount of love from the Delhites,” shared Viren D’Silva, Co-founder, GOOD FLIPPIN’ BURGERS®.

GOOD FLIPPIN’ BURGERS® endeavors to ensure the burgers are served as they are meant to be -fresh, full of flavor, non-messy & delicious. All the burgers are cooked to perfection and deliver a juicy bite.

The burger brand currently has a total of 20 outlets across Mumbai and Delhi with a headcount of more than 200 employees. With 13 stores across Mumbai, the brand has made inroads in Delhi with 7 new outlets.

Delhi-based burger chain The Burger Club is high on expansion and is planning to open 500 stores by 2023.

Founded in 2015, The Burger Club has the fastest rollouts in the industry. After a momentous expansion in Amritsar, the company is targeting to ramp up operations in the following cities – Amritsar, Jalandhar, Chandigarh, Hyderabad, Lucknow and more.

Furthermore they aim to reach the 80+ mark by setting up new outlets across India by next year.

“Currently running 30+ outlets in Delhi NCR, The Burger Club is on an aggressive expansion plan and plans to complete 500 stores by 2023. Furthermore, in the next 10 years, we have set a target to have 20,000+ outlets. Apart from Delhi NCR, we are rapidly expanding in the North India region, mainly Punjab. Additionally, new outlets will soon be opened in Lucknow, Kanpur and Hyderabad,” shared Sapna Saini, Marketing Head, The Burger Club.

Burger club embarked on its journey with the purpose to make the desired target audience aware about big, juicy New Zealand-style burgers, and put together an experience of handmade patties, freshly made buns and in-house sauces and now wants to do the same for international customer base.

Apart from the expansion within the country, The Burger Club also aims to open up outlets in Canada and the Middle East too.

The USPs of The Burger Club is that it strictly prohibits the use of harmful substances, such as, MSG, preservatives and food colour.

QSR chain Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.”

This work is part of the change Guests nationwide will experience as the brand implements its “Reclaim the Flame” plan, which was announced on Sept. 9.

As part of this plan, a historic “Fuel the Flame” advertising co-investment agreement between BK® and its Franchisees was announced, and “You Rule” is the first campaign to start reclaiming the brand’s rightful share of voice in terms of both media investment and relevancy to Guests.

“In partnership with our new creative agency, OKRP, we’ve developed a simple and meaningful articulation of how Burger King celebrates our Guests. It embodies our purpose, embraces individuality, and elevates Have It Your Way – something our brand has always been known for – beyond pure product customization,” said Tom Curtis, Burger King North America President.

“You Rule” is a key part of the new Burger King brand positioning, and will impact every Guest touchpoint from traditional advertising to the in-restaurant experience. This campaign is the emotional articulation of “Have It Your Way” – “You Rule” is about celebrating everyday royalty, and puts the Guest at the forefront of everything the brand does.

“Advertising, at its best, is most relevant to people when you celebrate them first, not the brand. And that’s what we love about ‘You Rule’ – it invites people in with an approach that recognizes their world, not just sells them stuff,” said Tom O’Keefe, OKRP CEO.

QSR chain Burger King in the UK has purchased 74 restaurants from franchisees Kari Limited and Teresina Limited, reported Qsrweb.com.

With this acquisition Burger King now operate 266 outlets in the UK, nearly half of its 533 UK store count.

According to reports, the burger king also plans to expand and grow to more than 700 stores within the next four years.

"We believe that we have a strong expansion pipeline and are well positioned to take advantage of the clear market opportunities ahead," shared Alasdair Murdoch, CEO, Burger King UK by citing this purchase as an important milestone.

Burger King UK opened 48 restaurants in 2021, 19 new restaurant openings and 29 acquired sub-franchised units.

Fast-casual, made for delivery brand Burgerama is now expanding in Bengaluru and now delivering across the city.

The first outlet opened in Whitefield in June 2022 and thanks to a massive response, the second outlet opened in Indiranagar within a month.

Both outlets cater to a delivery radius of 5km from their respective locations and cover a sizable area of the city.

With the mission to deliver mouth-watering food to more & more customers, the brand has plans to open another 2-3 cloud kitchens in Bengaluru aimed at winning the hearts and stomachs of as many like-minded burger lovers across the city.

“We are absolutely over the moon with the way Bangaloreans have responded to our food. We have some incredible customers who have even taken Burgerama burgers with them to Mangalore and Hubballi when visiting their relatives just so they can have a taste,” shared the founders whose dream is to make sure authentic, crave-worthy burgers available all across India.

Burgerama is the creation of 3 childhood friends- Kabir Bose, Vivek Prakash and Viraaj Badhwar and it was born out of a common passion for good food, music and travel. The three took a leap of faith- setting out to create a burger experience focusing on quality, simplicity, and craveworthy-ness!

Burgerama caters to an audience between the ages of 16 and 50 who are drawn to authentic food experiences and look to enjoy real quality & massive flavour.

India’s home grown brand Burger Singh has raised INR 30 crores in Series A funding, led by Negen capital and other investors namely Lets ventures, Mumbai angels, Old World Hospitality (Rohit Khattar) and Jasleen Royal (Singer, songwriter and composer).

The round also saw participation from existing investors RB Investments, Rukam Capital, KCT Family Office and V.M. SALGAOCAR family office (Goa).

Despite the dry funding spell currently plaguing the larger economy, Tipping Mr Pink Pvt Ltd. (holding company of Burger Singh) has managed to close the round in 60 days.

The company aims to deploy these funds towards its expansive growth plans to launch an additional 120 food court outlets in FY 23.

“Our ideology has always been to provide sustainable growth to our investors. Our robust business model has sailed steadfast through two unprecedented global events - the pandemic and inflation. With this round, both current and new investors have once again supported our mantra. We would rather be the winning tortoise of the QSR race than the cursory ill-fated rabbit,” shared Kabir Jeet Singh, CEO and Founder of Burger Singh.

Burger Singh is the only Made-in-India brand to compete with the international giants and is one of India's fastest-growing and most successful burger chains. The company achieved the right unit level economics and is scaling rapidly, registering a 223% growth in the past year with the launch of 50 outlets since 2020.

“Kabir and his team have built Burger Singh with excellent unit level economics which are at par, if not better than, some of the MNC burger chains too,” said Neil Bahal, Founder & CEO - Negen Capital by adding that QSR space in India is in a very exciting proposition right now due to the Indian consumption landscape moving to the next stage of evolution.

The company launched its first outlet in 2014 in the city of Gurugram and operates 80+ outlets in Delhi NCR, Lucknow, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Jhansi, Chandigarh, Amritsar and others with another 12 franchises under fit-outs across the country.

Cloud-kitchen burger brand Burger Rush has opened its door to the customers of New Friends Colony, Delhi.

The cloud-kitchen brand is already been making waves on Swiggy and will be available for ordering on other food delivery apps like Zomato and Thrive soon.

“The secret is delivering excellent taste without compromising on health. Burger Rush believes in “Eat Good, Feel Good.” Our mind and thoughts will feel refreshed only if we eat fresh and good food,” shared Jayesh Sinha, the founder and CEO of Burger Rush.

9 of the 11 burgers offered by Burger Rush come with grilled patties and not deep-fried ones. This helps them provide their customers with delicious, yet healthy burgers.

Burger Rush has some truly unique offerings for its customers. Pineapple slaw, green apple slaw, sun-dried tomatoes sauce, to name a few, are some very innovative additions to the rather mundane world of burger toppings and sauces.

Some of their best sellers are the Angry Bird burger, the Grilled Portobello Steak burger, the BTS burger, and the Rush Special burger which is sure to be loved by all non-veg lovers.

The burgers are presently available directly through the outlet or on Swiggy.

After launching The Bandstand Pantry, Ranji Trophy Cricketer Sinan Kader is ready to take it slow with the launch of its Bandra outlet.

Located in the city’s most food-forward suburb, Slow Burger Co. is ready to swap frozen for fresh, quick frying for delicate cooking and burgers-in-a-minute service for thoughtfully prepared plates of comfort food. 

With the best quality home-ground meat, freshly sourced seasonal produce and artisanal sourdough or brioche of the day, the ultimate product is definitely worth the wait.

Some of the non-veg burgers in the menu include; Louisiana Grilled Chicken Burger with Cajun ground chicken or the punchy Jamaican Jerk Chicken Burger. For comforting Indian flavours, get your hands on Punjab Da Puttar with stone-grilled tandoori chicken or the Lucknow Lamb Galawati made with a melt-in-the-mouth patty paired with mint mayo and cheese to name a few.

Veggie burgers at Slow Burger Co. include; Tandoori Paneer Burger, Zurich Mushroom Burger, Texas Tornado with a spicy kidney beans patty or the slow pan-cooked Bombay Blast with a paneer bhurji patty to name a few.

At Slow Burger Co., you can enjoy your very own Archies moment against a hand-painted Flintstones wall. The American diner-style vibe pairs wonderfully with Signature Shakes with flavours like Burnt Marshmallows & Vanilla Bean, Chocolate & Caramelized Banana and Mixed Berries and in-house lemonades.