Keventer explores possibility to set up a manufacturing unit in Assam
Keventer explores possibility to set up a manufacturing unit in Assam

Keventer, Food & Beverage Company, is looking at the possibility to set up a unit in Assam for manufacturing some of its products.

Mayank Jalan, Chairman & Managing Director, Keventer, said, "We are exploring the possibility of setting up a manufacturing unit in Assam. By 2019 we will be able to spell out our plans. We are in talks with state government. Our team is working on the project."

At present, Keventer has 12 units spread across India. The company's portfolio includes ice cream, UHT (Ultra High Temperature) milk and frozen products. It has introduced UHT milk in Northeast India from which it eyes 25% market share by 2020. 

"The market has a huge potential to grow as UHT Milk only accounts for 2.3 percent of India’s organized sector whereas, in countries like China, it contributes more than 60 percent of the total milk consumption. Hence, after pouch milk and ice-cream, venturing into UHT Milk business was a natural progression for us at Keventer," Jalan further stated.

Saurabh Jajodia, CEO, UHT Milk, Keventer Agro, said, "The Indian UHT Milk Market is expected to surpass Rs.10,000 crores by 2023. In terms of volume, UHT Milk market in India is currently at 15,00,000 LPD (Litres per Day); with 30 percent being consumed in East India. In East alone, the UHT Milk market has grown by over 20 percent y-o-y over the last 5 years."

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