TH International Limited (“Tims China” (Nasdaq: THCH)), the exclusive operator of Tim Hortons coffee shops and Popeyes restaurants in China, has opened 10th Popeyes store in Shanghai, marking a significant milestone.
In March, Tims China acquired the exclusive rights to operate and franchise Popeyes in mainland China and Macau. Since then, Tims China has repositioned the Popeyes brand for the Chinese market and has sold over 150,000 pieces of its iconic, original American crispy chicken.
“We are excited to reach this key milestone in four months. Between our Popeyes and Tim Hortons stores, we now operate 919 stores across China. We have seen a strong demand from our customers for our innovative products from both brands, and we are confident that this demand has a lot of room to grow even further from here,” shared Yongchen Lu, CEO, Tims China.
Looking ahead, Popeyes is set to expand across China, with plans to open 500 more stores in the next five years and 1,700 stores over the next decade.
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