The Baker's Dozen to open 50 stores across 15 cities by 2021

Homegrown artisan bakery The Baker’s Dozen plans to invest over INR 30 million to rapidly expand its geographic footprint to 50 stores across 15 cities by 2021.

The brand has seen unprecedented growth during the pandemic and plans to grow sales to INR 30 crore and employee strength to 200 over the course of next year.

The plan of expansion also foresees a successful entry into the D2C market and redevelopment of their e-commerce platform before Diwali 2020.

“With the constant support and hard work of our extremely talented team, even in the midst of a pandemic, I am happy to announce our efforts to make The Baker’s Dozen India’s first choice in artisan bakery products nationally,” said Sneh Jain, Co-Founder and Managing Director, The Baker’s Dozen.

Having built a national following across Mumbai, Pune, Bangalore, Delhi-NCR, Ahmedabad, Surat and Baroda, TBD plans to first strengthen the company’s current reach in these seven major cities followed by aggressive expansion across major metros andTier-1 cities such as Kolkata, Hyderabad, Chennai, Goa, Kochi, Jaipur, Chandigarh and Lucknow.

“We have grown by 300% in the last 6 months and are now aggressively pressing the pedal on our transformation from a B2C to a D2C brand. The demand for home deliveries and products has increased exponentially and we have also initiated bulk deliveries all across Mumbai,” he added.

The brand’s product range covers a wide range of artisan breads, tea-time cakes, handmade cookies and healthy snacks. They are also currently working on expanding their existing product line by adding need-based + ready-to-use bakery range.

“Our continued focus on healthy hygienic products has helped make our brand as the first choice across major cities in India, as we are committed to provide the best quality bakes to our customers whilst upholding safety and hygiene as our topmost priority,” added AditiHanda, Co-Founder, and Head Baker.

According to the report by IMARC Group, “Indian Bakery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the market value is projected to reach a value of US$13.3 billion by 2025, expanding at a CAGR of 9.1% during 2020-2025. Now, the organic and natural bakery products, due to their high nutrient value and affordability, have become an item of huge consumption which has led to a strong demand for bakery products in India.