Uttar Pradesh's Beer Scene Expands with Bad Monkey's Arrival

Uppal Brewers & Distillers (UBD) has announced that they will be launching their first product, SOORAHI Finest Blended Indian Whisky, is scheduled to go on sale in January 2025.

The brand was founded by Ankur Sachdeva, a veteran of the Alco beverage industry, Kanhav Uppal, the Uppal Group, and Manish Uppal, the Chairman and Managing Director of the Uppal Group, with the goal of revolutionizing the premium spirits market.

The business, which is currently only available in Delhi, has ambitious aspirations to expand throughout India and into other markets in the upcoming years. SOORAHI, which costs INR 1700 in Delhi, provides an alluring blend of high quality and affordability.

SOORAHI is the epitome of adventure, expertly fusing the knowledge of an experienced blender with carefully chosen ingredients. SOORAHI, which takes its name from the Hindi terms "soo," which means good, and "rahi," which means traveler, is notable for its ability to blend modern appeal with reverence for history. The name represents the period of exploration and exploration that the Indian alcoholic beverage industry has gone through in recent years. Symbols of direction and aspiration, like a compass and North Star, are also included in the package.

 “This entrepreneurial leap is an exciting challenge. Our focus is on creating brands that resonate with discerning consumers and SOORAHI is our first step. Our vision with SOORAHI is to introduce an Indian whisky that goes beyond expectations while celebrating our cultural roots. This venture denotes a commitment to excellence at every level; be it blending, packaging, or the overall experience. We aim to create a product that resonates with consumers who value quality, elegance, and a sense of pride. SOORAHIis a representation of evolution, discovery, and aspiration for modern India,” said Ankur Sachdeva, CEO and Co-Founder of Uppal Brewers & Distillers (UBD).

The debut of Uppal Brewers & Distillers into the high-end whisky industry comes as Indian customers' need for product that balance authenticity with international standards of quality is increasing. With a whisky that honors sophistication and Indian craftmanship, SOORAHI promises to start a new era for the industry.

Blisswater Industries has announced the release of Yaksha Blue Moon by the House of Blisswater, a limited-edition artisanal whisky made from the rarest and most unique Indian ingredients, to enhance the holiday season for whisky aficionados. This limited-edition whisky, which has been painstakingly blended with fine Indian malt and five-year-aged Scotch malt, promises a taste experience unlike any other. 

Yaksha Blue Moon has a rich and unique flavor because to its infusion of exotic botanicals, which include hand-picked saffron from Kashmir and a touch of nutmeg from the Nilgiris. Yaksha Blue Moon is poised to make a significant impact in the premium spirits industry by combining its rich history with contemporary innovation.

"With Yaksha Blue Moon, we’ve created a whisky that’s not just about taste but about bringing together the rarest and most exotic of Indian ingredients and blending them into something extraordinary. It’s a reflection of our journey, our passion for quality, and a tribute to the rich heritage of Indian craftsmanship. Every sip atells a story, with botanicals from the valleys of Kashmir to the foothills of Niligirs and now at Bengaluru DutyFree and we’re proud to share our creation with whisky lovers,” said Varna Bhat, Founder & Master Blender, Blisswater Industries.

Yaksha Blue Moon is exclusively available at Bengaluru Duty-Free, Kempegowda International Airport, Bengaluru, offering travelers a unique opportunity to experience this exceptional whisky that showcases the very best of India’s flavors and craftsmanship. 

With the launch of Dram Bell, a high-end blended whisky, Ardent Alcobev, a newcomer to the Indian premium alcobev industry, is poised to revolutionize the Scotch whisky experience. Each bottle, which costs for Rs. 1750 for the premium variant and Rs. 2450 for the Reserve edition, offers whisky connoisseurs an opulent experience that perfectly combines tradition and contemporary sophistication.

Dram Bell, which is expertly made utilizing Scotland's best whisky-making traditions, combines particular malts and grains to create a flavor profile that is rich and complex. Under stringent quality control procedures, Dram Bell is bottled in Scotland before being shipped into India. 

Ardent Alcobev is dedicated to providing "bottled-in-origin" goods that satisfy international craftsmanship requirements, establishing a new standard for premium spirits in India, with an emphasis on the country's changing customer preferences.

Commenting on the investment, Kevin Pietersen, Investor and former England Cricket Captain, Ardent Alcobev Pvt Ltd, said, “I’m truly honored to be a part of Ardent Alcobev as an investor. Ardent’s unwavering commitment to quality and craftsmanship resonates with my personal values in both life as well as cricket. Dram Bell stands as a luxurious and distinguished blend which reflects the same level of dedication and excellence that I’ve always strived for in my career. We also encourage drinking responsibly, for enjoyment, and not for excessive consumption, ensuring that everyone can savour the experience in moderation.”

“With the introduction of Dram Bell, we are redefining standards in India’s premium whisky market, as this blend highlights our strong commitment to quality and craftsmanship. With Kevin Pietersen as both an investor and brand ambassador, we are confident it will appeal to whisky enthusiasts and connoisseurs alike. As the Indian market increasingly leans towards premiumization, we strive to transform the whisky category by presenting a blend that merges international standards with local tastes while tapping into the growing base of IMFL drinkers,” added Debashish Shyam, Co-Founder & Director at Ardent Alcobev Pvt Ltd. 

In Maharashtra, Dram Bell was introduced in November 2024 and will be sold at a few retail and on-trade establishments. The business plans to progressively extend its reach into additional important markets in both North and South India.

With the goal of completely redefining the craft beer scene in India, BeeYoung, the nation's first handcrafted strong beer, is proud to present BeeYoung Beyond, a "Crafted International Style Pilsner" that blends traditional regional flavors with international brewing standards to produce a premium beer that is also proudly Indian. To provide customers with an experience that goes "beyond" their expectations by providing a premium, refreshing, and adaptable beer that can be enjoyed on a variety of situations.

Made with a specific blend of Doon Basmati rice from Uttarakhand and Belgian specialty malt, BeeYoung Beyond honors India's agricultural legacy while also having a smooth, velvety mouthfeel. This rice pays homage to the Himalayas, the birthplace of Kimaya Himalayan Beverages, and captures the splendor and diversity of the local way of life. BeeYoung Beyond is a robust and smooth beer with modest earthy, spicy, and floral aromas from specific hops.

"At BeeYoung, we've always believed in pushing the boundaries of what craft beer can be. BeeYoung Beyond is a testament to our commitment to craft excellence," said Abhinav Jindal, Founder & CEO of Kimaya Himalayan Beverages LLP. "The inclusion of Doon Basmati rice in our brew speaks to the unique flavor profile and reflects our dedication to sourcing local, high-quality ingredients that celebrate India's provenance. We are thrilled to offer our consumers something that goes beyond just beer—a true experience in every sip."

Can you think of a beverage that's completely preservative-free, contains no artificial flavours or additives, and still boasts an impressive shelf life? Sbooch, a new-age kombucha brand, has announced its official launch at an event with Suniel Shetty in Mumbai entering the Indian beverage market, aiming to fill this exact gap. 

Founded by Niraj Manek and Kajall N Manek, Sbooch is set to disrupt the industry with its line of all-natural, preservative-free kombucha drinks.

The drink is made with all real farm-produced fruits, vegetables and raw ingredients with no artificial flavours or preservatives. 

"We're not just launching a drink; we're introducing a new KULTURE," said Niraj Manek, Founder of Sbooch. "Our kombucha is real in every sense—made with raw fruits, vegetables, and ingredients, no artificial additives, and less than 4 grammes of natural sugar that's produced during fermentation. We're excited to offer Indian consumers pure, unadulterated goodness with no marketing jargon or lies, with any gray filled with clutter,” he added.

Kombucha is one of the oldest drinks in the history of mankind, dating back up to 5000 years and originated in the eastern part of Japan. Now, Sbooch is bringing this ancient fermented tea to modern India, with a twist that sets it apart from anything else on the market. The brand offers a range of flavours that take consumers on a journey across India, touching KULTURE with every sip.

Chef Niyati, the culinary mastermind and founder at Ekaa, behind Sbooch, has crafted an array of unique flavours that capture the essence of the Indian palate and diverse culinary traditions, from North to South and East to West. Among them are Koshimbir from Maharashtra, Gor Keri from Gujarat, and Tulsi Lemon from Uttar Pradesh, among others.

Sbooch has associated with Bollywood actor and fitness icon Suniel Shetty as a partner in this gut-health revolution. 

"As a health-conscious individual, I realized the need for a ‘Wholesome and Guilt-free drink that our Gut loves’, ‘for all age groups’, 'Made in India,' all-natural drink," in this current beverage landscape, said Shetty. "Sbooch is a world of real flavours and ingredients. It's refreshing to find a homegrown brand that offers a delicious, all-natural beverage option,” he pointed.

Maya Pistola Agavepura, one of Asia's first premium, aged 100% Agave spirit, announced the launch of its highly anticipated Añejo and Extra Añejo variants in Mumbai. 

Crafted with precision and passion, Maya Pistola Agavepura's Añejo and Extra Añejo variants showcase the brand's commitment to quality and authenticity. Each expression is meticulously aged, imparting rich flavours and complexities that discerning palates will appreciate. 

The Añejo (An-ye-ho), which means 'vintage' in Spanish, is a highly acclaimed expression. This variant delights with its smooth and nuanced character. With its deep golden-brown hue, Maya Pistola Añejo has an oaky nose of cocoa and dried figs, with a subtle smoky background. 

The Extra Añejo (Extra An-ye-ho) variant is the most premium spirit of the Maya Pistola Agavepura range available in the market today. Patiently matured for over 36 months, this extra-special liquid has been beautifully rested in Virgin American White Oak barrels to get the vanilla and caramel from the wood, and then finished in Ex-Maker’s Mark barrels for a dimension of butterscotch and dry spice. 

"We are thrilled to introduce our Añejo and Extra Añejo variants to our discerning consumers. These expressions represent the pinnacle of our craftsmanship, showcasing the depth and complexity that can only be achieved through time-honoured aging techniques. We are confident that both connoisseurs and new-age consumers alike will appreciate the unparalleled quality and flavour profile of these exceptional spirits,” shared Rakshay Dhariwal, Director & Founder, Maya Pistola Agavepura.

Maya Pistola Agavepura's new premium variants, priced at INR 7,850 for Añejo (700 ml) and Rs 17,500 for Extra Añejo (700 ml) respectively, are available at select retail stores in Maharashtra. The Nips are available for INR 2,495 (180 ml) for the Añejo and INR 4,500 (180 ml) for Extra Añejo. The variants will also be pouring at leading F&B establishments in Mumbai.

“Both the Añejo and Extra Añejo variants are rich, bold and complex spirits, with their own unique characteristics and nuances. The Añejo is reminiscent of a Christmas cake packed with flavors of dried fruits, nuts, and spices and cherished for the joy that it brings to special occasions. The Extra Añejo invokes the warmth and comfort of loved ones gathering around a fireplace. These luxurious spirits offer an alternative to India’s consummate whisky aficionados,” says Chief Operating Officer Kimberly Pereira. 

Blr Brewing Co. has joined hands with the pet care brand, Heads Up For Tails, to introduce 'Barks & Brews' in celebration of National Pet Day.

This event combines bites for humans, special treats for pets, and interactive activities.

This fusion of culinary delights and pet-friendly entertainment ensures a day filled with flavor and vibrant experiences.

Crafted by culinary experts, dishes like the Butter Garlic Prawns and the creamy Thai Green Curry, complemented by the Pull Me Up Tiramisu dessert paired with flavorful cocktails inspired by various states of India, such as sweet Gin-based Ooty, the coffee-infused Chikmagalur paying homage to the birthplace of Indian Coffee, and the Kollam that transports you to the Malabar Coast.

BLR Brewing Co. serves as proof of the ever-changing craft beer scene, demonstrating that innovation has limitless possibilities.

Indri Single Malt Whisky, the pioneering triple cask single malt from Piccadily Distilleries, has bolstered India’s narrative of growth with Indri-Trini achieving the distinction of being the 'fastest growing single malt whisky worldwide'.

No other single malt, whether from Scotland, Japan, Taiwan, or any other region, has achieved the milestone of surpassing 100,000 cases within just two years of its introduction.

This achievement places Indri-Trini among the elite ranks of the world's best-selling single malt whiskies, defying all expectations.

Indri is rewriting the rulebook with an unparalleled growth surge of 599% from the previous year, setting new benchmarks in the industry.

Securing a remarkable 30% market share in India, Indri has established itself as a frontrunner.

With ambitious expansion strategies, Piccadily Distilleries aims to position itself among the top 5 best-selling single malt whiskies globally.

“In a market once dominated by imported labels, Indri stands tall as a beacon of Indian excellence. It's not just a brand; it's a symbol of national pride, elevating the status of Indian spirits to unparalleled heights. Indri isn't just leading the charge; it's leading a revolution”, said Praveen Malviya, CEO, Piccadily Distilleries.

According to industry data, Indian single malt whiskies have experienced a remarkable surge, surpassing Scottish counterparts with a remarkable 144% increase in sales during 2021-22, and this momentum continues to grow.

Initial projections by the Confederation of Indian Alcoholic Beverage Companies (CIABC) suggest that Indian single malts captured an impressive 53% share of total sales in 2023, outpacing imported brands.

Onkara Beverages & Hospitality Pvt. has made a mark in India's Alcobev scene with its homegrown beer called Lone Wolf.

Lone Wolf stands out with its three variants: Lone Wolf Alpha, a Belgian Witbier; Lone Wolf Maverick, a light and crisp malt lager; and Lone Wolf Strong.

“Goa offers favorable norms and ease of doing business making it a go-to market for startups and new entrants, like us, in the Alcobev industry.” said Anurag K, Co-Founder and COO of Lone Wolf.

Lone Wolf beverages are adored for their minimal additives, enzymes, and premium ingredients sourced from both European and local markets.

“The state's large tourist and visitors population allows a brand to get a rich mix of feedback from a very diverse set of audience, giving very valuable insights. And I am looking forward to this Goa launch with many expectations.” said Atul Kumar Singh, Co-Founder & Managing Director of Lone Wolf.

These beers are now widely accessible in numerous pubs, bars, and wine shops throughout both North and South Goa regions.

Alcoholic beverages company, United Spirits has acquired a 15 per cent stake in Inspired Hospitality, the parent company of premium spirit brand, Pistola for Rs 5.65 crore, reported USL in BSE filing on Thursday.

“The Company will subscribe to 3,494 (three thousand four hundred ninety-four) Compulsory Convertible Preference Shares (CCPS) and 10 (ten) equity shares of Pistola, constituting approximately 15.0% of the paid-up share capital of Pistola (on a fully diluted basis),” added the filing.

Founded by brother-sister duo, Rakshay and Radhika Dhariwal, Pistola is engaged in the business of development, marketing and selling of agave spirits. 

Pistola doesn't own a bottling unit facility and has contracted with a third party.

With this investment, United Spirits aims to strengthen its position in the premium craft segment, read the filing.

The company further added that upon Pistola achieving certain pre-agreed milestones within a defined time period, United Spirits may acquire the remaining shares held by other shareholders.

Founded in 2010, Pistola positions itself among emerging premium agave brands in India. The brand started the commercial operations of its agave spirits business in December 2021.

It is also available across the USA, Singapore and Thailand. 

Radico Khaitan, a prominent Indian Made Foreign Liquor (IMFL) Company has presents the Jaisalmer Indian Craft Gin - The Golden Mirage Limited Edition Box.

This release not only demonstrates Radico Khaitan's commitment to delivering top-notch spirits but also highlights its proactive stance in responding to changing consumer preferences.

The increasing popularity of premium and artisanal spirits in India has led Radico Khaitan to strategically expand its product portfolio to meet this demand.

One standout addition is the celebrated Jaisalmer Indian Craft Gin, distinguished by its distinctive botanical blend and remarkable taste.

The exclusive pack from Radico Khaitan encapsulates the spirit of the Golden City by combining traditional Indian herbs with quintessential gin notes such as Coriander, Vetiver, Sweet Orange Peel, Cubeb Pepper, Lemon Grass, Darjeeling Green Tea leaves, Lemon Peel, Angelica Roots, Liquorice, and Caraway Seeds.

The exclusive Golden Mirage Limited Edition Box is currently offered at chosen retail locations spanning across Uttar Pradesh, Uttarakhand, Haryana, Rajasthan, Punjab, Chandigarh, Himachal Pradesh, Madhya Pradesh, Maharashtra, Goa, Daman, Karnataka, Telangana, Puducherry, West Bengal, Odisha, and Assam.

Nao Spirits, the creators behind Greater Than and Hapusa Gin, are progressing toward their objective of introducing a fresh limited-edition gin every year.

Each gin has a unique flavor profile, a compelling storyline, and utilizes the freshest ingredients, aligning perfectly with their vision.

The brand remains committed to their craft, eschewing artificial colorings, flavors, and sweeteners. Instead, they opt for the freshest strawberries sourced from Mahabaleshwar.

“Pink Gins are all the rage, but most pink gins have artificial flavouring, colour and lots of sugar, bearing little semblance to a real gin. As the pioneering craft gin brand in India, we use every opportunity to guide the category forward and set the right example for what it means to be ‘craft’. That is exactly what we did with Punk Gin – stuck to our principles in a fast-growing and competitive landscape by using fresh ingredients and taking Pink Gin back to its origins and showcasing what it was really intended to be.” said Anand Virmani, Nao Spirits, Co-founder and CEO.

For optimal enjoyment, pair Punk Gin with tonic water and garnish with a slice of fresh strawberry, along with a basil leaf or sprig of rosemary. Due to its natural ingredients, refrigeration is necessary to maintain its freshness over time.

This gin will be launched annually during Mahabaleshwar's strawberry season, spanning from December to March.

Punk Gin is currently accessible in Goa and Karnataka, with plans for its imminent availability in Haryana.
 

Bira 91 is a prominent craft beer company in India and a rapidly expanding global brand has partnered with New Belgium Brewing, one of the United States' largest craft brewers, to introduce "Chutney Sour."

This collaborative beer combines the flavors of Indian street food with the renowned craft brewing tradition of Colorado.

Beer is infused with tamarind and tangy fruit commonly found in Indian chutneys and curries, this beer is crafted based on the traditional Dubbel, a Belgian-style ale refined by New Belgium Brewery.

The beer made its debut in both companies' taprooms: Bengaluru and Delhi-NCR in India for Bira 91, and Fort Collins, Colorado for New Belgium Brewery.

This release was strategically timed to align with the Indian Spring festival of Holi.

"We couldn’t be more excited to collaborate with New Belgium Brewing. Colorado is at the center of beer innovation in the world, and New Belgium is the most well-respected beer company in the United States. Our Limited Release beers are brewed with a two-word MO for our brewers – Go Crazy! Right from the word Go, our respective brewers started jamming and vibing, and came up with this crazy, but in hindsight, such an obvious idea – making a Belgian Sour Ale with Tamarind –a “Chutney Sour”. The result is a brilliant surprise, and I am sure consumers who get their hands on this Limited Release will love it!” said Ankur Jain, Founder and CEO, Bira 91.

The beer will undergo a single brewing cycle and will be exclusively available in the taprooms until supplies are depleted.

Premium craft-rum brand Rock Paper Rum secures investment from Shark Tank judge, Vineeta Singh, Co-founder and CEO of Sugar Cosmetics.

Following the successful acquisition of Seed Funding totaling INR 4.5 crore, spearheaded by Mumbai Angels along with notable investors like GSF, Anay Ventures, Ekcle Ventures, and Faad Network, Good Barrel Distillery, the parent company of Rock Paper Rum, has embarked on an exciting venture to secure strategic funding of INR 50 lakhs on Shark Tank India.

This significant milestone marks an exciting new phase for the premium rum brand, positioning itself for both national and international growth opportunities.

The vision of Lalit and the innovative approach of Rock Paper Rum captured the interest of the Sharks on Shark Tank India, resulting in not only securing funding but also gaining a valuable mentor in Vineeta Singh.

With her expertise in establishing a thriving offline business, she will play a crucial role in guiding the brand through the complexities of the alcohol industry.

"We are thrilled to partner with the marquee investors who have placed their trust in us, our aim is definitely to become one of the leading rum brands for the new age Indian consumer. Our selection of rum caters to the modern drinker who is just beginning their journey into the world of craft liquors, as well as those seasoned drinkers in search of unique and refreshing choices. Shark Tank India was an incredible platform to gain national exposure and showcase our commitment to sustainable growth." said Lalit Kalani, the founder of Rock Paper Rum.

With this strategic investment, Rock Paper Rum is poised for rapid expansion. Lalit disclosed, "Our goal is to establish a strong national presence within the upcoming year, extending into pivotal markets such as Goa, Haryana, and Karnataka. Additionally, we have our sights set on international growth, with the ambition of elevating Indian rum onto the global stage."

"Lalit's passion for Rock Paper Rum is contagious! Combined with their delicious flavours and strategic growth plans, I believe this brand is on the right track to reach newer heights in the coming days. " said Shark Tank Judge Vineeta Singh, CEO and Co-Founder of Sugar Cosmetics.

Presently, the brand is committed to utilizing top-quality ingredients and skillfully developing enticing flavor profiles such as Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut.

This investment will support the doubling of production capacity to meet the increasing demand and bolster the team, while also enabling the implementation of strategic marketing initiatives.

Rock Paper Rum's dedication to innovation extends to venturing into new flavor territories, offering a fresh realm of experiences for rum aficionados.

Amrut Distilleries marks its 75th anniversary in the industry with the exciting announcement of two exclusive limited edition whiskies tailored specifically for the discerning palates of Gurgaon.

Amrut Bagheera (46% ABV) and Amrut Portonova (48% ABV) have been developed through extensive research into single malt whisky, showcasing distinctive flavors and characteristics.

These new additions were unveiled  in Gurgaon by the whisky expert Jim Murray, alongside Mr. Rakshit Jagdale, Managing Director of Amrut Distilleries.

"Amrut Bagheera and Amrut Portonova are exclusive and premium expressions from our single malt whiskies portfolio, as these are limited edition and are launched here in Haryana. Our objective in releasing these two expressions in India is to offer a unique experience for whisky lovers. We see a rising demand in the premium and luxury categories of single malt whiskies as current Indian consumers have a wide knowledge of their choice of drinks. This is one of the driving factors that inspires us to craft limited editions of expressions. said Rakshit Jagdale, Managing Director of Amrut Distilleries.

Amrut Bagheera single malt whisky draws inspiration from the Black Panthers that roam the lush forests along the Kabini River in Mysore. Crafted from six-row barley and aged in ex-bourbon and oloroso sherry casks, this limited edition pays homage to Rudyard Kipling's iconic character, Bagheera, from the Jungle Book. Exhibiting vibrant fruity aromas with hints of dried fruits and peaches, it is accentuated by subtle notes of orange citrus, vanilla, and toffee.

Amrut Portonova single malt whisky is crafted from chosen Indian barley, cultivated at the base of the Himalayas, where it benefits from the nourishing flow of water and traditional farming methods. The barley undergoes a careful mashing and distillation process in small batches to retain its natural essence. Following this, it is matured in oak barrels under unique tropical conditions at an elevation of 3,000 feet above sea level in Bangalore, renowned as India's garden city.

Ginglani Distillers introduces Woodsmen Mountain Whiskey, a locally crafted whisky originating from the Himalayas.

Whiskey is crafted using mountain water and rich Himalayan malts, this Indian whiskey aims to revolutionize the industry by departing from conventional practices and encapsulating the spirit of the Himalayas in each taste.

Woodsmen represent not just a whiskey, but a venture into establishing a novel category of Indian whiskey known as "Mountain Whiskey." While the global whiskey landscape has well-established categories like Scotch, Bourbon, Irish, and Japanese, India, despite its status as the largest whiskey consumer globally, remains confined to the traditional "IMFL - Indian Made Foreign Liquor" classification.

With the introduction of this innovative origin-driven category, Woodsmen Mountain Whiskey seeks to ignite a fresh, domestically produced whiskey trend.

Woodsmen Mountain Whiskey selects the Himalayas as its origin, acknowledging the significance of water in the whiskey production process.

Infused with matured Himalayan Malts, the flavors of aged oak seamlessly blend with hints of Himalayan apples and sweetened apricots, offering a journey through the Himalayan terrain with every sip.

"Our vision is to create a whiskey that resonates with the young, vibrant spirit of India. We've witnessed foreign giants dominate the industry, now, it's time for Indian brands to shine. With Woodsmen, we're not just selling any whiskey but telling the tale of the Himalayas and representing the bold new voice of young India.” said Shivam Ginglani, CEO, Ginglani Distillers.

As the brand evolves and expands, it establishes a benchmark for excellence, eco-consciousness, and the unique flavors of the Himalayan region.

Birch by Romeo Lane introduces the first island bar in India, offering a fresh take on dining and mixology along the  riverbanks of Arpora, Goa.

"I yearn to embroider life for my guests with threads of joy. Birch is a jewel of an island bar, cradled by the river's gentle embrace. Here, nomadic whispers of the jungle mingle with the river's lullaby, inviting guests to shed their earthly burdens and dance with delight. Private cabanas, and sanctuaries draped in emerald shadows, beckon all to indulge in sweet reveries. At the river's heart, melodies unfurl, painting the air with vibrant hues, while on your plate, a symphony of flavors sings – sizzling embers serenade succulent grills, irresistible whispers of dessert coax with sugary promises, and handcrafted cocktails, alchemists' elixirs, shimmer with forbidden intrigue. Birch is not merely a destination; it is a portal, a gateway to a realm where every soul blossoms under the caress of the middle of Lake Luxury. Here, experience transmutes, an ethereal metamorphosis bathed in the moonlight's gentle kiss.” said Saurabh Luthra, Chairman.

Birch by Romeo Lane's food menu embodies culinary ingenuity and the essence of jungle explorations with live grills and open-fire cooking.

The menu offers a diverse array of dishes, it ensures a fusion of flavors, textures, and culinary heritage. From small plates like the "Camembert and Fig Parcel" to "Puffed Amaranth and Roasted Pearl Couscous Salad."

The menu has specialties such as the Awadhi-style "Mushroom Galawat Kebab" and the "Dahi Kataifi Kebab." The dessert offering includes decadent desserts like the "Birch Forest 2.0" and "Limoncello Tiramisu," and a fusion of classic Limoncello liqueur, Amalfi lemons, and delicate layers of Italian savoiardi.

At Birch by Romeo Lane, mixology is transformed into an art form, enhancing the drinking experience with signature cocktails like the "Birchwood Old-Fashioned" and "The Midnight Memories." Other stylish libations include "The Midnight Stroll," "Birch Blossom," and the adventurous "Forest Fire."

Crafted by Saurabh Luthra and Gaurav Luthra, Birch by Romeo Lane brings the essence of the wilderness to Goa through its jungle-themed decor, seamlessly blending natural materials and textures to create an undiscovered realm where nature takes center stage.

With its jungle-inspired setting, inventive cocktails, and a diverse menu merging various culinary influences.

Salud is an international urban lifestyle brand dedicated to transforming the drinking experience, is preparing to introduce its latest line of ready-to-drink (RTD) offerings, Salud Viking, a 15% mead-based Ready-to-Drink, crafted with homegrown goodness.

This RTD treat combines authentic honey and entirely natural elements, presenting consumers with a distinctive carbonated beverage in a pint-sized format that introduces them to the historic tradition of mead.

The worldwide ready-to-drink (RTD) market attained a value of USD 1.22 billion in 2022 and is anticipated to achieve USD 2.57 billion by 2030.

In India, the market is forecasted to hit USD 1.2 billion by 2027. The expansion of the RTD sector in India is attributed to growing disposable incomes, evolving lifestyles, and a heightened desire for convenient and flavorful beverages. (Source: Market Research Future and Mordor Intelligence).

Featuring a distinctive IPA-style essence infused with hops, Packaged in a 375ml bottle with 15% alcohol content.

“Tourism plays a significant role in Kerala's economy, and tourists have their own drinking habits. It has created pockets of increased alcohol consumption in the Kerala market. Our team has been working behind the scenes all year to develop a unique range of products to add to its catalogue of traditional and sparkling meads and honey. Salud Viking is our thoughtful response to the growing trend of celebrating everyday moments. Crafted as a unique celebration in a bottle, it embodies the changing preferences of our consumers.” said Ajay Shetty, CEO and Founder of Salud.

Salud Viking is offered in Kerala in a 375ml size priced at INR 170 and is also accessible in the Goa market, providing premium quality at an affordable price.

Viking pairs excellently with dishes like steaks, chicken, or fish. Its indulgent flavors also complement desserts such as almond or lemon tart, drizzle cake, or baked cheesecake, and it pairs wonderfully with peaches and cream, shortcake, or mature cheese.

Salud stands out as the pioneer Indian brand integrating NFTs (Non-fungible Tokens) to provide customers with an exceptional and immersive encounter. Alongside its RTDs and non-alcoholic bitters, Salud Merchandise, a distinctive clothing line, and Salud Sessions, the music intellectual property featuring exclusive tracks from both local and international artists, are gearing up to introduce fresh collections in the near future.

Pernod Ricard is the French spirits manufacturer has announced a 4% increase in sales in India during the initial six months of the ongoing fiscal year.

Operating on a fiscal year from July to June, the company attributes this growth to robust demand for spirits in the Indian market, as stated in their recent earnings report.

Furthermore, Pernod Ricard anticipates significant growth in the second half of the fiscal year (January to June 2024) from India, which stands as the second-largest market worldwide for the company, trailing only behind the US.

The company noted that its global brands such as Jameson, Absolut, and The Glenlivet experienced notable growth in the Indian market during the specified period.

Additionally, Pernod Ricard stated that its Indian whisky lineup under the Seagram's brand, which comprises IMFL (Indian-made foreign liquor) labels like Blenders Pride, Imperial Blue, and Royal Stag, achieved sales growth exceeding 4%.

The earnings statement indicated that the company experienced a boost in net sales during Q2 compared to a period with more relaxed comparables.

However, on a global scale, Pernod Ricard's sales for the first half of FY24 amounted to 6.59 billion euros, marking a 7% decline. Organic sales also decreased by 3%.

In the initial half of FY24, the Indian market accounted for 11% of Pernod Ricard's global net sales, securing its position as the second-largest contributor, trailing behind the US, which contributed 19%.

Pernod Ricard's premium product range led to single-digit price increases across all regions, although this was mitigated by decreased volumes and an unfavorable market mix.

Pernod Ricard's extensive global portfolio encompasses more than 200 high-quality brands, which include renowned names such as 100 Pipers, Chivas Regal, The Glenlivet, Absolut, Havana Club, and Jacob's Creek.

Additionally, Pernod Ricard possesses Indian-made foreign liquor (IMFL) labels like Blenders Pride, Imperial Blue, and Royal Stag.

Pernod Ricard's Indian subsidiary has surpassed the milestone of Rs 25,000 crore in sales.

Pernod Ricard India recorded a combined revenue of Rs 25,039.47 crore from its activities during the fiscal year concluding on March 31, 2023.

During an interview last December, Jean Touboul, the Managing Director of Pernod Ricard India, expressed his anticipation that India will ascend to a leadership position within the next 10 to 15 years, supplanting the US market.

This optimism is rooted in India's rapid domestic market growth outpacing that of other markets.

The company anticipates that the Indian market will triple its sales within the next decade.

This growth is forecasted to be driven by favorable macroeconomic conditions, a highly advantageous demographic profile, and an increasing trend towards premiumization in both Indian-made foreign liquor (IMFL) and imported brands. Touboul emphasized these factors as key drivers of growth.
 

Arggo's is positioned to bring a fresh wave of excitement to the dining scene, led by entrepreneur Arpan Goyal. Located centrally in Bandra.

"After a decade of persistence and hard Work, we have launched Arggo's. It's not just a bar; it's a place that becomes your favorite address in the city, where you can unwind, work, socialize, and celebrate life." said Arpan Goyal, Owner of Arggo's.

Arggo's features a globally-inspired menu with influences from Southern Italy and Italy. For starters, the Gochujang Cheese Rangoon, wontons filled with Gochujang and cream cheese.

Vegetarian options include the Not Chicken Wings, cauliflower wings in buffalo sauce with ranch, while seafood lovers can enjoy the Not Dynamite Shrimp, mock fried prawns in dynamite sauce.

The Tiger Bun features crispy bun with Belper Knolle cheese and chili butter. The pizza selection includes Not Turkey with mock meat and toum, and Not Pepperoni with mock pepperoni and chili oil.

In pasta, the Pan Seared Gnocchi has sage brown-butter sauce, while the Spaghetti Bolognese is vegan with meatballs and Belper Knolle cheese.

The menu caters to both vegetarians and meat lovers with plant-based mock meats.

The brand has  selection of five premium cocktails crafted by renowned mixologist Tony Fernandes.

From the "Elixir," blending vodka or gin with Aperol, passionfruit puree, and Kaffir lime leaf essence, to the innovative "Mvp," featuring milk-washed gin, peach schnapps, vanilla syrup, and Earl Grey tea infusion, there's something for everyone.

The visually striking "Purple Charlie" adds a burst of color, while the bold "Coffee Umami" and"Bourbon Pop" round out the lineup with their unique flavors and energy.

Allied Blenders & Distillers, known for producing Officer's Choice whiskey and Jolly Roger rum, announced the appointment of Jayathirtha Mukund as the head of investor relations and chief risk officer.

The company is currently preparing for the launch of its initial public offering.

Mukund's role will encompass overseeing investor relations, managing risk protocols, and directing environmental, social, and governance reporting.

Additionally, his expertise will play a crucial role in refining the company's risk strategies and promoting compliance best practices.

Alok Gupta, the managing director of Allied Blenders & Distillers, expressed in a statement the company's commitment to being prepared for the future and extended a warm welcome to Mukund as he joins the team.

Previously, Mukund held positions at Raymond, Reliance Communications, Adventity Global Services, Vodafone Essar, Stratcap Securities (India), and Zuari Cement.

Allied Blenders & Distillers stands as the foremost Indian-owned producer of Indian-made foreign liquor (IMFL) in the nation. It held the position as the third largest IMFL company in India based on annual sales volumes from FY14 to FY22.

The company expressed its anticipation to fortify its market standing and foster sustainable expansion.

Sula Vineyards is the largest wine producer in India has announced an over 9% increase in third-quarter attributing the growth to heightened interest in its premium labels and wine tourism ventures.

The Mumbai-based firm stated that its combined net income climbed to 429.8 million rupees ($5.2 million) from 392.8 million rupees recorded in the previous year.

The wine division, which encompasses high-end labels like Dindori and Rasa, witnessed a nearly 4% increase in revenue for the quarter.

This segment constitutes Sula's largest sector, contributing to 89% of the total revenue.

The wine tourism branch, though smaller in comparison, experienced a notable 16% uptick in revenue, attributed to increased visits to the company's vineyards situated in Nashik and Bengaluru.

This surge was particularly notable during the extended Christmas weekend.

The company stated that total revenue increased by 4% to reach 2.18 billion rupees.

Its EBITDA margins expanded to 33.7% from 31% in the previous year.

Furthermore, Sula announced an interim dividend of 4 rupees per share for the fiscal year 2024.

The shares of Sula, which experienced a growth of more than 7% in the December quarter, concluded the day up by nearly 5% before the release of the results.

Tilaknagar Industries Limited is an Indian-Made Foreign Liquor (IMFL) producer, has announced a significant 78.3 percent increase in net profit, amounting to Rs 43.8 crore for the quarter ending in December 2023.

This marks a notable rise from the Profit After Tax of Rs 24.6 crore (excluding exceptional items) recorded in the corresponding period of the previous year.

Tilaknagar Industries, known for its popular 'Mansion House' brand, experienced a 24 percent increase in net revenue, reaching Rs 377 crore for the quarter ending in December 2023, compared to Rs 303 crore during the same period the previous year.

“Inflationary pressures are prevalent in the industry as a whole, especially on the raw material front. Notwithstanding that, we have been able to expand our margins due to a sustained premiumization trend and other cost optimization initiatives. In the nine-month period ended December 2023, our EBITDA margin expanded to 13.3 per cent, in comparison to 11.6 per cent in the same period of FY23.” said Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries.

In the quarter under examination, Tilanknagar Industries recorded an Earnings Before Interest Tax Depreciation and Amortization (EBITDA) of Rs 51.4 crore, marking an increase from Rs 40.6 crore in the previous year's corresponding period.

The company's EBITDA expanded by 27 percent, with an EBITDA margin of 13.6 percent compared to 13.4 percent in the same quarter of the previous year.

During the December 2023 quarter, Tilaknagar Industries witnessed a rise in sales volumes to 29.5 lakh cases, compared to 26 lakh cases in the corresponding period of the previous year.

“In Q3 FY24, our company has achieved a year-on-year volume growth of 13.1 per cent. In the nine-month period ended December 2023, Tilaknagar Industries volumes grew 22.2 per cent, year-on-year, in comparison to the overall IMFL industry growth of 2-3 per cent for the same period”, Mr Dahanukar added.

 As a strategic approach, Tilaknagar Industries is focused on addressing market demands within various price segments of the brandy category.

In alignment with this strategy, the introduction of its newest premium product, Mansion House Chambers, in Puducherry, reflects this commitment.

With the addition of Mansion House Chambers, the company now offers a total of 5 products at different price levels within the brandy category in Puducherry, with plans to extend this initiative to other states as well.

 As of December 31, 2023, Tilaknagar Industries' net debt was recorded at Rs 119 crore, showing a decrease of Rs 63 crore from the previous figure of Rs 182 crore as of March 31, 2023.

In January 2024, CRISIL assigned a stable rating of A to Tilaknagar Industries, indicating a possibility of the company securing lower interest rates in the coming period.

The company anticipates achieving a nearly debt-free status by March 2025.

The beer manufacturer United Breweries Ltd announced a consolidated net profit of Rs 85.80 crore for the third quarter ending in December 2023.

United Breweries Ltd (UBL), which is owned by the Dutch multinational brewing company Heineken NV, reported a net loss of Rs 1.81 crore in the October-December quarter of the previous year, as stated in a regulatory filing.

During the quarter under review, United Breweries Ltd (UBL) witnessed a 12.28 percent increase in revenue from operations, reaching Rs 4,154.98 crore compared to Rs 3,700.49 crore in the corresponding period of FY23.

UBL stated in its earnings statement that in Q3, volumes rose by 8 percent, propelled by robust underlying demand, with the premium segment outpacing the rest of the portfolio, growing by 14 percent.

UBL's volume growth was primarily fueled by Tamil Nadu, Telangana, Orissa, Maharashtra, and Rajasthan, although this was partially offset by decreases in Delhi and Kerala.

Additionally, the company implemented price increases in key markets such as Rajasthan, Uttar Pradesh, and Karnataka.

In the December quarter of FY24, UBL experienced a 10.54 percent increase in total expenses, amounting to Rs 4,062.87 crore, while total income rose by 12.55 percent to Rs 4,179.75 crore.

Regarding the outlook, UBL noted that despite observing some easing of inflationary pressures compared to Q2, volatility is expected to persist.

The company expressed its ongoing commitment to enhancing margins through revenue management and cost-saving measures, alongside increasing investments in its brands and capabilities.

On Thursday, United Breweries Ltd's shares closed at Rs 1,757.75 on the BSE, marking a 1.78 percent decrease from the previous closing price.

Radico Khaitan Limited has presents the Spirit of Victory 1999 Pure Malt Whisky, paying homage to the brave soldiers of the 1999 Kargil War, as part of its "Spirit of Victory" brand collection.

This addition follows the success of previous offerings like the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash.

Each product in this range is crafted with a focus on quality and reflects a deep sense of national pride. Additionally, this launch aligns with the company's strategy to capitalize on the growing Pure Malt whisky segment.

For every bottle sold, Radico Khaitan has committed to donating a portion of the proceeds to the welfare funds of the Indian Armed Forces.

Starting with Uttar Pradesh and Haryana, Radico Khaitan plans to gradually introduce this heartfelt tribute to other states, offering it at a price of Rs. 5,000, aiming for widespread availability.

"The Spirit of Victory 1999 Pure Malt Whisky is both a tribute to our courageous soldiers and a testament to our brand creation capabilities which already includes iconic brands like Rampur Indian Single Malt, Sangam World Malt as well as Royal Ranthambore Heritage Collection Whiskies. We are a proud Indian company and are committed to producing exceptional spirits that also celebrate the bravery, sacrifices, and shared destiny that define our Spirit of Victory brand.” said Amar Sinha, Chief Operating Officer, Radico Khaitan.

BLR Brewing Co. has announced the opening of its fourth and largest brewpub now in Whitefield, Bengaluru.

Inspired by various cities, BLR Brewing Co. introduces a unique element by crafting cocktails named after places like Lakhimpur Kheri, Kollam, Cuddalore, Chikamangalur, Ooty, Chopta, Mysore, and more, adding a homely touch to the drinking experience.

“In the vibrant metropolis of India, Bangalore has showered us with immense love in the past five years. With our latest outpost in Whitefield, our focus is to cater to Bengaluru's diverse mix of people from various backgrounds while retaining the look and feel of old Bangalore. At BLR Brewing Co., we are dedicated to uniting people, encouraging them to come together, and joyfully celebrate both momentous occasions and everyday pleasures in nature’s embrace." said Prassana Kumar, Co-founder, Blr Brewing Co.

“Keeping the innovation at the forefront, we have curated signature cocktails, each crafted with iconic notes and ingredients from a different state of India. With the new restaurant launch in Whitefield, BLR Brewing patrons will also welcome South Indian gems to our menu. Reminiscent of the old Bangalore, we have created a welcoming space for everyone,” he added.

The brewery presents food menu that complements the distinctive profiles of craft beers. From appetizers inspired by street food to l main courses, each dish is designed to harmonize with the unique characteristics of BLR Brewing Co.'s craft beers.

Apart from beer, Blr Brewing Co. presents a varied selection of brews at its exclusive on-site cafe, Beanlore Coffee Roasters.

The cafe features unique coffee blends which includes a tropical experience with notes of dried pineapple, earthy spice, candy hints, and warm fermented pineapple, as well as Monsoon Malabar blends with chocolate undertones and a tropical finish.

United Spirits Ltd, a liquor manufacturer controlled by Diageo, announced a significant 63.5% increase in its consolidated net profit, reaching Rs 350.2 crore for the third quarter concluding in December 2023.

This marks a substantial rise from the Rs 214.2 crore net profit recorded in the corresponding October-December quarter of the previous year, as per the regulatory filing by United Spirits Ltd (USL).

The company's revenue from operations witnessed a 5.32% increase, reaching Rs 6,962.0 crore in the reviewed quarter. In comparison, it stood at Rs 6,609.8 crore during the same period in the preceding fiscal year.

The increase in sales was attributed to the ongoing emphasis on premiumization and the sustained demand from resilient consumers, as stated in the earnings report by USL.

During the December quarter, United Spirits Ltd (USL) saw a marginal 3.6% increase in total expenses, reaching Rs 6,554.7 crore.

USL's overall revenue, encompassing brands such as McDowell's, Royal Challenge, Signature, Johnnie Walker, and Black Dog, saw a growth of 5.77%, reaching Rs 7,014.1 crore.

Hina Nagarajan, the CEO and MD of USL, stated "Despite a challenging macro environment, we have achieved a resilient quarter. Although the demand momentum in the sequential period was somewhat subdued, it is noteworthy that the premiumization trend persists."

The company maintained strong consumer engagement during a series of festivals, the cricket World Cup, and the peak wedding season. The emphasis on ongoing enhancement and efficiency in the value chain is evident in the company's performance, she stated.

Regarding the future prospects, Nagarajan expressed, "As we look forward, we maintain a prudent optimism about growth, supported by consistent investments in our brands, confidence in our innovation and renovation initiatives, and the enduring potential of the Indian consumer over the long term."

United Spirits Ltd shares concluded at Rs 1,107.85 each on the BSE, marking a marginal 0.07% decrease from the previous closing value.

Rooftop lounge and bar, Echo is poised to establish itself in Bengaluru's nightlife scene.

With over 30 different types of gin, Echo aims to be the go to place for gin lovers in Bengaluru.

Echo is poised to establish a captivating ambiance with thoughtfully selected music and the craftsmanship of skilled mixologists.

"We are thrilled to unveil Echo. We have been working tirelessly over the past year to create a space where gastronomy, mixology, and music harmoniously converge, Each dish on the menu has been meticulously selected to pair beautifully with the cocktails available." said Sita Lekshmi, the General Manager of Aloft Bengaluru Outer Ring Road.

Echo distinguishes itself with a specialized gin bar, a selection of global and local culinary delights, live performances by bands, and resident DJs.

Sector Gin introduces its fusion of Hibiscus and Peach in a crafted gin.

Every sip of gin unveils layers of complexity, with the hibiscus delivering a floral blending with the essence of ripened peaches.

"We sought to redefine the gin experience by infusing it with hibiscus's vibrant harmony and peaches' natural sweetness. This creation celebrates botanical craftsmanship, inviting discerning palates to savour a symphony of flavours in every glass. As our consumers embraced our infused gins at events, we realized the potential to reach a wider audience by diversifying our offerings. The Hibiscus & Peach Infusion is just the beginning. We are committed to exploring and introducing more captivating flavours to elevate the gin experience." said Bharat Bhagnani, Founder, Sector Gin. "

The bottle is a visual representation of skill and artistry. The label is decorated with botanical patterns and colours inspired by beauty of a blossoming garden.

Yauatcha unveils its exclusive wine label, Ivelle, in Bangalore. Developed in partnership with Fratelli Wines, the distinctive blend will be served by the glass exclusively at the Yauatcha outlet.

Wine is crafted by blending indigenous Müller and Gewürztraminer grapes, this white wine features delightful notes of lychee, apricot, and pineapple, making it an ideal complement to Yauatcha's Chinese cuisine.

"During the flavor profiling of Ivelle, we recognized the commonalities in Indian and Chinese palates. Our goal was not only to enhance Yauatcha's offerings but also to cater to the preferences of Indian tastes. The Müller Thurgau grape, a cross between Riesling and Madeleine Royale originally bred in Germany by Hermann Müller, pairs with the more aromatic Gewürztraminer, creating a harmonious balance." said Kevin Rodrigues, the Head Sommelier at KA Hospitality.

Ivelle will grace the tables at Yauatcha Bengaluru, with a cost of INR 950 per glass and INR 4500 per bottle.

Associated Alcohols & Breweries Limited, a prominent entity in the alcohol and beverage sector and a flagship member of the esteemed Associated Kedia Group introduces its artisanal premium gin "NICOBAR."

Nicobar boasts expert craftsmanship which offers a delightfully floral taste. It blends elderflower and hibiscus, delivering a flavor complemented by the peppery kick of grains of paradise.

AABL deliberately invested in specialized copper stills to ensure Nicobar's exceptional quality and tailor-made distillation.

This deliberate choice underscores our dedication to crafting a top-tier gin that embodies Nicobar's distinctive characteristics.

"The launch of 'Nicobar': The Spirit of Exploration goes beyond introducing a new product; it signifies a bold step in our pursuit of premiumization. This strategic move is a direct response to the increasing market demand for gin, showcasing our commitment to aligning with evolving consumer preferences. Venturing into the gin category allows us to capitalize on opportunities in the growing market, offering diverse and innovative spirits tailored to the discerning tastes of consumers." said Tushar Bhandari, Whole Time Director, AABL.

Nicobar initially launches exclusively in chosen outlets within Madhya Pradesh, marking the beginning of a planned strategic rollout that will gradually expand to Delhi and Kerala in the upcoming months.

It is presently available in a 750 ml size in Madhya Pradesh, it is priced at Rs. 2,360 per bottle. A

ABL currently oversees six proprietary brands, including Central Province Whiskey, Titanium Triple Distilled Vodka, James Mc Gill Whiskey, among others.

Additionally, the company holds licenses to produce renowned international brands such as Bagpiper Whisky, McDowell No. 1 Celebration Rum, White Mischief Vodka, Blue Riband Gin, and Director Special Black.

Nao Spirits, India’s pioneering Craft Gin distillers, has recently launched, "Pipa – Rum de Goa," a premium spiced rum that pays a heartfelt homage to the 450 years of cultural co-habitation between the Portuguese and local communities in Goa.

Derived from the Portuguese word for barrel, "Pipa" – this rum captures the essence of a seamless fusion between local flavours and Portuguese influences. 

“We set the ball rolling in 2017 with the Craft Gin category, witnessing a premium growth from a 12,000-case industry to over 320,000 cases in just 5 years. Expecting sustained growth in the Gin sector, we’ve finally decided to venture into the eagerly awaited premium Rum category to showcase our understanding of craft spirits and local spices. After four years of refining the recipe and packaging, we are absolutely delighted with the results and cannot wait to share them with the expanding community of Craft Rum drinkers in the country,” shared Anand Virmani, Nao Spirits' co-founder and CEO.

Made in Goa, the body of this rum comes from Jaggery spirit undergoes distillation, and then matures for a full year in Ruby Port Wine casks imported from Portugal. As an ode to the three main spices that first drew Portuguese explorers to the Malabar Coast, the heart of this rum lies in the delicate blend of spices used to finish it - Black Pepper, Cinnamon, and Clove. 

The decision to produce rum in India, the world's leading sugarcane producer, was an intuitive choice, showcasing the country's immense potential in crafting distinctive spirits. 

India has long been a brown spirits market, holding 97% of the enormous spirits segment, with a whopping 12.5% contribution from rum. While the majority of this segment lies in the mass-produced value segment, the real excitement comes from the Standard and Premium Segments, which are slated to grow at a CAGR of 46.5% and 21.1%, respectively, between 2022 and 2027, according to IWSR.

Launched exclusively in the Goa market, Pipa stands as a testament to Nao Spirits' commitment to quality and heritage. 

South Seas Distilleries and Breweries Pvt. Ltd. is an esteemed Alcobev company with a legacy, introduces 'Crazy Cock' as their inaugural whisky brand for direct consumer sales.

Crazy Cock emerges as a single malt whisky, derived from 6-row Indian barley meticulously sourced from the pristine plains of North India.

This barley undergoes traditional malting and distillation in copper pots, resulting in a fusion of tones and a delightful medley of subtle fragrances.

The whisky matures in ex-bourbon and ex-sherry casks, delivering a rich, multifaceted flavor profile. Specifically smoked batches contribute a deep, peaty quality exclusive to Crazy Cock Dhua.

Crazy Cock Single Malt Whisky offers two variations which are Rare, aged in Double Oak casks, and Dhua, known as the Peated expression.

"In the dynamic landscape of global spirits, Indian whiskies are currently enjoying a spotlight. Our esteemed clientele includes some of the world's leading alcohol beverage giants, a testament to our longstanding partnerships. This initiative is a celebration of our enduring craftsmanship, as we joyfully continue our legacy by crafting a new array of exceptional whiskies under the banner of Crazy Cock.” said H.V. Chinoy.

Crazy Cock is set to captivate sophisticated tastes in both India and globally, aiming to carve a unique niche in the luxury segment.

Initially whiskey is accessible in Mumbai, Goa, and Haryana, the brand has intentions for wider expansion in the upcoming months.

American Brew Craft Pvt Ltd (ABCL) is a brewing company recognized for its exceptional craft, ventures into Kerala by launching the exclusive Flying Monkey Ultra Strong Beer.

Beer is tailored specifically for Kerala, this new variant aims to revolutionize the beer scene, presenting a unique taste and identity for the state's audience.

"We're thrilled to introduce Flying Monkey Ultra Strong Beer as we expand our operations to Kerala.  We have taken care to understand the preferences of the consumers in Kerala and especially prepared this brew to suit their taste and contribute to Kerala's vibrant beer culture. We have an experienced team of brew masters who carefully prepare and monitor the brews ensuring consistency of taste and flavours batch-after-batch so that beer connoisseurs enjoy our brews and have a great time.” said Nagendra Tayi, Director and Chief Executive Officer, American Brew Crafts Pvt Ltd.

Flying Monkey Ultra Strong Beer embodies a bold and robust essence designed for seasoned beer aficionados.

With a full-bodied nature and smoothness with a distinct flavor profile, this variant enhances the strong beer experience.

“At American Brew Crafts we ensure quality and consistency by producing beer in small batches at our state-of-the-art breweries equipped with the latest German machinery. We hope the latest addition to our portfolio, Flying Monkey Ultra Strong Beer will satiate the preferences of beer lovers in Kerala and will be widely accepted in the state.” said Satya Siva Athi, Director, Director, American Brew Crafts Pvt Ltd.

Flying Monkey Ultra Strong Beer introduces a smoky element, adding a layer to its taste, thereby establishing fresh benchmarks for potent brews.

The vibrant and sleek packaging features a monkey in a space suit, exuding a 'Zen' vibe which encapsulates the brand's essence.

Coca-Cola India is expanding into the alcohol beverage sector.

The company has initiated trial runs of Lemon-Dou, a global alcoholic ready-to-drink beverage, in regions including Goa and parts of Maharashtra.

Coca-Cola India, the division of The Coca-Cola Company operating within India, is exploring the alcohol beverage market.

They've initiated trial runs of Lemon-Dou, the multinational company's worldwide alcoholic ready-to-drink beverage, in select areas of Goa and Maharashtra.

Lemon-Dou, known as 'Chuhai,' is an alcoholic cocktail with roots originating from Japan. During its initial test launch, it's being sold at Rs 230 for a 250 ml can.

According to a media report, Lemon-Dou, introduced in Japan in 2018, served as Coca-Cola's inaugural ready-to-drink alcoholic beverage, aligning with its focus as a beverage company.

Besides Japan and India, Lemon-Duo is set to be accessible in China and the Philippines.

In October this year, Coca-Cola teamed up with Pernod Ricard, a global spirits producer, in a worldwide partnership to introduce Absolut vodka and Sprite as a ready-to-drink pre-mixed cocktail by 2024.

The rollout will commence in the UK, Netherlands, Spain, and Germany initially. Referred to as Absolut & Sprite, the product will consist of Pernod's Absolut high-quality vodka combined with Coca-Cola's lemon-lime soft drinks, Sprite and Sprite Zero Sugar, as emphasized in a report.

Incredible Spirits Private Limited (ISPL), an Indian alcoholic beverage startup has introduced India's inaugural line of high-quality Ready-to-Drink (RTD) shots, labeled Swigger.

This crafted product is infused with natural and organic flavors, debuts with two Gin and two Vodka variations.

The Gin-based RTD shots feature distillation incorporating Elderflower & Berries and Pink Grapefruit & Lime, while the Vodka-based options include Mandarin and Lime, Lychee, and Cinnamon.

These flavorful SWIGGER shots are presented in 60ml double shot glasses, equipped with a pull rip cap closure, guaranteeing a secure and hassle-free experience for consumers while maintaining purity and convenience.

“We are excited to launch the country’s first spirits-based Ready-to-Drink premium shots brand.  The RTD shots category is a completely new segment in India and, therefore, presents an enormous opportunity.” said Arun Raina, Co-founder, Incredible Spirits Private Limited.

Tilaknagar Industries, a prominent producer of Indian-Made Foreign Liquor (IMFL) and the largest maker of premium brandy in India, invested Rs 1 crore to acquire a 19.50% equity stake in Incredible Spirits Private Limited.

“Younger consumers have become more experimental which is giving a push to premium, on-the-go alco-bev products. Swigger is a first-of-its-kind offering in India’s RTD space and through this innovation, we aim to offer a safe and an enriching experience.” said Pranav Teredesai, Co-founder, Incredible Spirits Private Limited.

Following this launch, there are plans to introduce further premium shot variations featuring Cognac, Bourbon Whiskey, Dark Rum, and Tequila.

As per the IWSR May 2022 report, India's RTD market comprised 3 million cases in 2021. Projections indicate a yearly growth of over 9% for the next five years, anticipating a rise to 4.5 million cases by 2026.

Gurgaon based startup, Radiohead Brands, makers of the category leading brand Jimmy’s®, announced closure of their Pre Series A round at 35cr, led by Prath Ventures, Capital Ventures and Illeyrium Ventures. 

The round also saw participation from prominent angel investors like Neel Bahl, Sandeep Aggarwal of Droop (ex Shop Clues). Existing investors also participated in the round.  

Recently the company had announced its transformation into a multi-beverage brands company, broadening its offerings beyond Jimmy’s® Cocktails and Sparkling Mixers. As part of this expansion, the company has recently introduced ‘Hustle’ Energy drink, conceived with a view to disrupt the fast growing Energy Drinks category. This strategic portfolio expansion reflects the brand's vision to build the premium beverage category in India and its commitment to deliver exceptional taste and unrivaled drinking experiences to a broader audience.

Founded by Ankur Bhatia & Nitin Bhardwaj in 2019, its first brand Jimmy’s® claims to have moved ahead of all other start-ups competing in the same space, having served over 12 million drinks in FY’23. It now plans to use its deep category experience, already established route to market and unique ability to build brands fast and frugal to dominate the premium energy drinks segment.

“I want to welcome our new investors and thank our existing investors for their continued faith in us. For this round we had very high interest from prominent VCs ranging from $8M - $10M however we weren’t able to accept that as we do not believe in a high burn high growth business model. We have an eclectic mix of people on our cap table who like us, believe in a sustainable and profitable approach to building our brands,” shared Bhatia.

Radiohead Brands had raised ₹14cr in March 2022 in a funding round led by Roots Ventures as part of their Pre Series A. To launch their new Energy Drink it extended its Pre Series A for another ₹20cr which it did in two parts the first one in June 2023 and the most recent now.

The company plans to enter several new categories in open white spaces still untapped by the beverage majors over the next few years and has an ambition to reach ₹100 crore revenue run-rate by next year building to a ₹1000 crore revenue company within the decade.

Speaking about the investment, Piyush Goenka, Founder, Prath Ventures said, “Radiohead Brands is our play on the high-growth premium beverages segment in India. Ankur and Nitin are the best team to build in this market with a strong understanding of brand building and distribution. The company’s products under Jimmy's brand have huge customer love and are well accepted by the trade. They have now entered the rapidly expanding market of Energy drinks through the introduction of Hustle Energy drink. We believe the company is set to emerge as a leading premium beverage player in a few years with a diversified portfolio of brands and products.” 

ABCL is a contemporary independent brewing company dedicated to crafting top-tier products using premium ingredients, unveils BlockBuster Ultra Lager and Blockbuster Ultra Strong Beer in Jharkhand.

Blockbuster Ultra Lager is a pilsner-style brew with a light and crisp flavor profile while maintaining low calorie and carbohydrate content, appealing to those seeking a lighter beer option.

BlockBuster Ultra Lager is presented in a radiant golden hue and topped with a creamy white foam, is a meticulously crafted offering tailored for beer aficionados. Beer is available in both cans and bottles.

Blockbuster Ultra Strong distinguishes itself with a robust taste and increased alcohol content, providing an intense drinking encounter. Blockbuster Ultra Strong Beer emerges as the favored option, transforming traditional views of the qualities a strong beer can deliver.

“We’re excited to bring BlockBuster Ultra Lager and Blockbuster Ultra Strong Beer to Jharkhand, expanding our craft beer offerings. The tremendous response to BlockBuster Strong has inspired us, and with this new endeavour, we aim to elevate the beer experience in Jharkhand. Proudly contributing to the vibrant beer culture, we look forward to creating memorable moments with every sip. We are truly a ‘Made in India’ brand. At American Brew Crafts, we are proud to be at the forefront of the craft beer movement, and our commitment to quality and innovation drives us to bring new variants for beer lovers”. said Sri Nagendra Tayi, Chief Executive Officer, of American Brew Crafts Pvt Ltd. 

American Brew Crafts produces its beer in two cutting-edge breweries furnished with the latest German technology.

The creation of BlockBuster beer stems from extensive research into crafting top-tier beer, utilizing meticulously chosen premium malts.

United Breweries is a prominent beer manufacturer in India associated with the HEINEKEN group headquartered in Amsterdam, has announced the launch of Heineken® Silver Draught Beer in India.

This introduction signifies a noteworthy moment as Heineken introduces its draught beer in the Indian market, aiming to offer consumers a high-quality, smooth beverage suited for social gatherings.

"We are thrilled to introduce Heineken® Silver Draught Beer to the discerning consumers in India, aligning with our commitment to cater to evolving preferences. This variant has already garnered immense appreciation in our global markets, and we are confident that it will resonate with the new generation of beer enthusiasts in India. As we embark on this exciting journey, our strategic growth plan includes expanding the availability of Heineken® Draught to other cities, ensuring more consumers can enjoy the exceptional taste and quality that define the Heineken® experience.", said Vivek Gupta, MD and CEO, United Breweries Limited.

Beer is brewed by experienced master brewers using solely natural components, including Heineken’s distinctive A-yeast and 100% malt, Heineken® Silver Draught Beer presents a fresh and smooth flavor.

"The introduction of Heineken® Silver Draught Beer in India marks a significant expansion of our product portfolio, offering consumers a unique and refreshing world class drinking experience deeply rooted in Heineken's brewing legacy and expertise. Quality is paramount, and our longer brewing process as compared to other lager beers, horizontal fermentation, combined with 150 years of craftsmanship, ensures a consistently balanced Heineken® beer with an unmatched taste and stability." said Jacqueline Van Faassen, Head of International Premium Portfolio at Heineken India.

Initially, Heineken® Silver Draught Beer will be exclusively offered in upscale bars and pubs in Mumbai, Thane, and Pune in Maharashtra. Expansion into Karnataka is planned for the fiscal year 2024.

Heineken® Silver Draught is currently offered in high-end pubs and bars, with plans for its introduction in additional markets within the coming months.

B9 Beverages Ltd is the parent company of Bira 91, has appointed Manoj Kohli, previously Managing Director at Bharti Airtel and former SoftBank India Country Head, along with Bharat Anand, a Partner at Khaitan & Co., as Independent Directors for its Board.

This strategic move aims to utilize the extensive global business expertise of these appointees as Bira 91 expands its operations both domestically and internationally.

Additionally, these appointments are intended to fortify the company's corporate governance framework.

“I am truly excited to bring on-board Manoj and Bharat as independent directors at Bira 91. We are at an important inflection point as a business, and as we continue on our journey of high growth, we would want to ensure that we develop a business that has long-term sustainability, improved risk management and increased quality of corporate governance. With Manoj’s and Bharat’s experience, I am sure we will be able to strengthen Bira 91 considerably on these aspects." said Ankur Jain, Founder and CEO, Bira 91.

Manoj Kohli has been instrumental in various leadership roles, notably as the former Managing Director and CEO of Bharti Airtel. His tenure witnessed Bharti Airtel's remarkable growth, evolving from a customer base of 2 million to over 400 million, positioning it as the third-largest telecommunications company globally.

“Over the next decade, my mission is to support entrepreneurs in building successful businesses that can scale not only in India, but also create a strong presence globally.  Bira 91 is amongst the fastest growing beer brands in the world and is at an exciting phase of its business journey. I am excited to partner with their team and help take the business to newer heights." said Manoj Kohli.

Kohli significantly contributed to Airtel's international expansion. Serving as Softbank India's Country Head, he provided strategic guidance to prominent startups like Ola, Paytm, Lenskart, Snapdeal, and WeWork.

Presently, Kohli holds board positions at notable companies such as WeWork India and Triveni Engineering. He also acts as a senior advisor for Deloitte India and Masters’ Union.

"Bira 91 has done a great job of disrupting a really promising, high growth category. As B9 evolves into a large business, I hope to help support its transition into a well-run corporate and facilitate sustained growth” said Bharat Anand.

B9 Beverages Ltd, the parent company of Bira 91, has risen to become the fourth-largest beer company in the country. With six manufacturing facilities spanning India and a diverse range of flavorful beers, it has expanded its market reach to over 1,000 cities across 24 countries.

In 2023, B9 Beverages made a foray into the Beyond Beer segment by introducing Hill Station Ciders, an alcoholic cider portfolio, and Grizly Seltzers, a line of hard seltzers inspired by cocktails.

Bira 91's operational footprint includes four taprooms situated in Bangalore and Delhi-NCR, where it unveils a new beer every week. Recent strategic acquisitions, such as that of The Beer Café, India’s leading pub chain, aim to fortify its presence in pubs and taprooms.

The company has significant backing from global investors, including Kirin Holdings, a prominent Japanese beer company, MUFG Bank, the largest bank in Japan, Sofina from Belgium, and Peak XV Partners (formerly Sequoia India).