Uttar Pradesh's Beer Scene Expands with Bad Monkey's Arrival

Sinq Beverage Pvt Ltd. has declared the introduction of Bad Monkey Beer in Uttar Pradesh, India.

Beer is priced at Rs. 130 for a 500 ml can, Bad Monkey Beer presents a bold flavor profile with an alcohol by volume (ABV) of up to 8%.

"With our success in Delhi, Jharkhand, and other states, we are confident that Bad Monkey Beer will appeal to the discerning palates of beer consumers in Uttar Pradesh. With its strong and robust flavour profile along with a smooth finish, Bad Monkey beer promises a drinking experience that is both bold and refined, embodying the spirit of adventure and discovery in every sip." said Rohan Khare, Founder of Sinq Beverage Pvt Ltd.

India's beer market is on a steady growth trajectory, with an expected annual growth rate of 5.94% from 2023 to 2028, according to Statista.

In 2023 alone, the market generated USD 11.6 billion in revenue, with projections to reach USD 23.45 billion by 2029.

Bad Monkey Beer aims to expand in international markets and emerge as a global icon. Its expansion into Australia, New Zealand, and Middle Eastern countries marks the beginning of a journey.