Vineet Sharma elevated as VP- marketing and new business development for South Asia at AB InBev

Belgium-based AB InBev has appointed Vineet Sharma as vice president - marketing and new business development for South Asia.

Sharma joined AB InBev, the makers of Budweiser beer in 2016, was the trade marketing director for the same region.

In his new role, he will be responsible for accelerating growth of the world’s biggest brewer’s existing portfolio of global brands. In addition to his new responsibilities, Sharma will continue to head the company’s trade marketing initiatives.

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“Vineet’s strategic vision has been instrumental in shaping the marketing strategy for Budweiser and our game plan for consumer and customer-focused initiatives in the trade. He will play a critical role in revolutionizing our marketing strategies, innovations and engagement with consumers while finding whitespace opportunities to lead AB InBev to continued success,” shared Kartikeya Sharma, president – India & South East Asia, AB InBev.

Sharma has a decade’s experience in global business management and has worked with multiple FMCG companies like; ITC Limited, Dabur International Limited and Unilever in South East Asia, India, Middle East and North Africa.

He holds an MBA degree in marketing and strategy from XLRI Jamshedpur.

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“I am thrilled to embark on this new journey to accelerate AB InBev’s business transformation agenda in South Asia. I am excited to work closely with our teams, business associates and partners to lead the charge through a diverse portfolio of global brands, and further build AB InBev’s leadership position in India,” added Sharma.`