The Covid-19 pandemic now in its second year and with lockdown restrictions still in place has taken a toll on the retail industry and the supply chain. With the uncertainty of the pandemic still at large, the consumer's habit of mass buying and stocking up on essential items has not stopped. Thus, the supply gap gave impetus to local brands and increased consumption of dairy products. This shift enabled local and regional brands with local manufacturing units and distribution networks to plug the supply gap.
The Shift in Consumer Preference
Despite the challenges, one of the sectors in India that handled the pandemic well is the dairy industry, especially in terms of packed dairy products. What boosted the industry was that the COVID-19 pandemic dramatically affected consumer’s dietary habits. As the lockdown gave people the opportunity to rustle up dishes just like chefs do, the broadening culinary engagement pushed up consumption of dairy products.
With more and more people locked in their homes, consumers ended up spending extended hours in their kitchens, thus, leading to a surge in household consumption of dairy products. Demand for categories such as cheese and paneer witnessed an especially greater demand due to their versatile nature.
Also, another factor that is aiding dairy product consumption is the growing preference for nutritious vegetarian food. As Indians quite often see vegetarianism more as a good virtue rather than a life choice, the negativity of the pandemic and lockdown led people to opt to eat more paneer and other packaged dairy items as compared to non-vegetarian options. Hence, the Covid-19 pandemic and the ensuing focus on nutrition have boosted paneer sales.
Over the last 12 months and going forward, consumer behavior will be different than it was pre-pandemic, and as that behavior takes root, dairy products supply chains will need to adjust from farm-to-fork. Furthermore, the pandemic also ensured consumers stirred away from loosely available products and chose to consume more locally available or regional branded dairy products. This caused an accelerated shift in the supply chain and vastly prompted PM Modi’s vision of ‘Vocal for Local’.
Although the biggest component of India’s dairy market is liquid milk, seeing the demand for longer-lasting value products, manufacturers converted the surplus milk into highly demanded value-added dairy products such as paneer, butter, cheese, ghee, and sweets, thus further boosting the dairy industry.
Most importantly, the global pandemic being a major health crisis, was the silver lining for the dairy industry. While other industries and sectors across India struggled, Indian consumers turned towards indulging in homemade comfort food. Consumer choices shifted to consuming products made from organic materials. This set manufacturers in the dairy sector to expand their product offerings.
How Bright is the Future?
As the end of the pandemic remains uncertain, and the best option for survival being hygiene and health, people have realized that it’s important to improve one’s immunity. Hence, consumption of dairy-based ingredients continues to be the favorable option for many.
Furthermore, Covid-19 has brought about a shift in the buying pattern of consumers and many dairy players acknowledge food safety has fuelled a growing trend in consumer preference towards packaged and branded products.
The outlook for the dairy sector in India continues to be positive on the back of government support, increasing population, per capita consumption, and expenditure on value-added products such as paneer, cheese, and butter items.
In the long run, the domestic demand for value-added products such as paneer will only continue to rise. Towards strengthening the value-added product market, the Government may consider measures such as rationalization of GST to build market resilience, giving further impetus to regional brands.
Moreover, the dairy industry, which was facing headwinds during the onset of the COVID-19 pandemic, has turned this crisis into an opportunity as the supply and consumption of value-added dairy products has risen and only continues to witness an upward trajectory.
The ethnic wear industry in India provides a vibrant and diverse range of traditional clothing options for people of all ages and backgrounds. With its rich cultural heritage, India has a long-standing tradition of ethnic wear, which has gained popularity not only within the country but also internationally. From sarees and salwar suits to lehengas and kurta pajamas, the industry offers a plethora of choices to cater to different tastes and occasions.
The ethnic wear industry in India is a thriving market, driven by factors such as changing fashion trends, increased disposable income, and a growing preference for traditional attire. It encompasses a wide range of players, including renowned ethnic wear brands in India, local artisans, and small-scale businesses. These brands and designers play a crucial role in preserving and promoting Indian traditional clothing, blending traditional craftsmanship with modern design elements.
When exploring the market, you'll come across a variety of options, and to help you make an informed choice, here's a list of the 10 best ethnic wear brands in India that have left a significant mark in the industry.
The Ethnic Wear Industry in India provides a vibrant and diverse range of traditional clothing options for people of all ages and backgrounds. With its rich cultural heritage, India has a long-standing tradition of ethnic wear, which has gained popularity not only within the country but also internationally. From sarees and salwar suits to lehengas and kurta pajamas, the industry offers a plethora of choices to cater to different tastes and occasions.
The ethnic wear industry in India is a thriving market, driven by factors such as changing fashion trends, increased disposable income, and a growing preference for traditional attire. It encompasses a wide range of players, including renowned brands, local artisans, and small-scale businesses. These brands and designers play a crucial role in preserving and promoting Indian traditional clothing, blending traditional craftsmanship with modern design elements.
Read Here: Ethnic Wear Market Analysis: Detailed
The industry has also witnessed a surge in online retail, with offering a convenient and accessible way to purchase ethnic wear. This has further contributed to the growth of the industry, allowing consumers from across the country and abroad to explore and purchase a wide range of traditional clothing options.
Here is a list of the best ethnic wear brands in India as of the 2024 update:
Biba, a renowned ethnic wear brand in India, offers a wide range of traditional clothing options for women that blend traditional craftsmanship with modern design elements. Established in 1988 by Meena Bindra, Biba has become a go-to brand for women seeking elegant and contemporary ethnic wear.
Biba's collection includes a variety of outfits, such as kurtas, salwar suits, lehengas, and sarees, catering to different occasions and preferences. The brand is known for its attention to detail, exquisite prints, and vibrant colors, which add a touch of grace and charm to its garments. Whether it's a casual gathering, a formal event, or a festive celebration, Biba offers a plethora of options to suit every woman's style and taste.
One of the key highlights of Biba's designs is the fusion of traditional and modern elements. The brand seamlessly combines traditional Indian craftsmanship, such as intricate embroidery, hand block printing, and mirror work, with contemporary cuts, silhouettes, and fabrics. This unique blend creates a perfect balance between the timeless appeal of Indian ethnic wear and the latest fashion trends.
Biba has gained immense popularity not only in India but also internationally. With its commitment to quality, innovation, and customer satisfaction, Biba has become a trusted name in the ethnic wear industry. Whether it's a classic kurta set or a stylish lehenga, Biba is the brand that offers women an opportunity to embrace their cultural heritage while staying fashionable and chic.
Established as a prominent player in the ethnic wear industry, Libas offers a diverse range of traditional clothing options for women that exude elegance and sophistication. With a focus on creating garments that showcase the rich cultural heritage of India, Libas has become a go-to brand for women seeking stylish and authentic ethnic wear.
Libas understands the importance of staying true to traditional craftsmanship while also incorporating modern design elements. Their collection includes a wide array of sarees, salwar suits, lehengas, and kurtis, each crafted with intricate embroidery, vibrant colors, and luxurious fabrics. Whether it's a festive occasion, a wedding, or a formal event, Libas has something to suit every woman's taste and style.
What sets Libas apart from other brands is their attention to detail and commitment to quality. Each garment is carefully crafted to ensure a perfect fit and impeccable finish. The brand's dedication to customer satisfaction is evident in their emphasis on using only the finest materials and employing skilled artisans to create their stunning designs.
Libas has also made its mark internationally, with a growing presence in countries like the United States, Canada, and the United Kingdom. Their commitment to delivering high-quality ethnic wear has earned them a loyal customer base both in India and abroad.
Fab India is a well-known brand in India that specializes in offering a wide range of high-quality ethnic wear for men, women, and children. With its roots deeply embedded in traditional Indian craftsmanship, Fab India has become synonymous with authentic and sustainable fashion.
Fab India's collection includes a diverse array of clothing options, ranging from sarees, kurtas, and salwar suits for women, to dhotis, kurtas, and sherwanis for men. The brand also caters to children with its range of vibrant and comfortable ethnic wear.
What sets Fab India apart is its commitment to promoting traditional Indian textiles and crafts. The brand works closely with artisans and weavers across the country, ensuring that their skills and artistry are preserved and celebrated. Fab India's products are handcrafted using techniques such as block printing, handloom weaving, and embroidery, which add a unique charm to each garment.
Apart from clothing, Fab India also offers a range of home furnishings and personal care products, all made with the same dedication to craftsmanship and sustainability.
With over 300 stores in India and an online presence, Fab India makes it easy for customers to access their exquisite collection. Their ethically sourced and thoughtfully designed products have garnered a loyal customer base, making Fab India one of the top ethnic wear brands in the country.
Continuing the exploration of renowned ethnic wear brands in India, Meena Bazaar stands out as a prominent name in the industry. With a rich history dating back to 1970, Meena Bazaar has become synonymous with exquisite traditional clothing for women. Known for its timeless designs, intricate embroidery, and high-quality fabrics, the brand has successfully carved a niche for itself in the competitive market.
Meena Bazaar offers a wide range of ethnic wear options, including sarees, salwar suits, lehengas, and fusion wear. Each piece is meticulously crafted, blending traditional elements with contemporary styles. The brand's attention to detail and commitment to craftsmanship have earned it a loyal customer base across the country.
One of the key factors that sets Meena Bazaar apart is its ability to cater to diverse tastes and preferences. Whether it's a simple, elegant saree for a formal occasion or a heavily embellished lehenga for a wedding, the brand offers something for every occasion. Additionally, Meena Bazaar ensures that its collections are accessible to a wide range of customers by offering products at different price points.
In addition to its physical stores, Meena Bazaar has embraced e-commerce to reach a larger audience. The brand's online presence allows customers to browse and purchase their favorite pieces from the comfort of their homes, further enhancing the brand's accessibility and convenience.
Global Desi is a well-known Indian ethnic wear brand that offers a diverse range of fashionable clothing for women. Founded in 2007 by Anita Dongre, Global Desi aims to celebrate the rich cultural heritage of India through its trendy and contemporary designs. The brand takes inspiration from the vibrant colors, prints, and motifs of various Indian regions, creating a fusion of traditional and modern styles.
Global Desi's collection includes a wide range of clothing options, including kurtas, tunics, dresses, skirts, and bottoms. The brand is known for its attention to detail, exquisite craftsmanship, and high-quality fabrics. Each garment is carefully crafted to cater to the modern Indian woman who seeks comfort, style, and cultural significance in her wardrobe.
What sets Global Desi apart from other ethnic wear brands is its ability to strike a perfect balance between traditional aesthetics and contemporary fashion. The brand offers a unique blend of Indian and Western elements, making it suitable for various occasions and preferences.
With its extensive presence across India and an online shopping platform, Global Desi has become a go-to brand for women seeking trendy ethnic wear. The brand's commitment to promoting Indian culture and empowering local artisans has garnered it a loyal customer base. Global Desi continues to redefine the fashion landscape with its innovative designs and commitment to sustainability.
W for Woman is a renowned Indian ethnic wear brand that offers a wide range of fashionable clothing options for women. With its commitment to design excellence and quality craftsmanship, W for Woman has become a popular choice among fashion-conscious women across the country.
The brand's collection showcases a perfect blend of traditional aesthetics and contemporary designs, catering to the diverse needs and preferences of modern Indian women. From elegant sarees and salwar suits to trendy kurtis and fusion wear, W for Woman offers a plethora of options to elevate your ethnic wardrobe.
What sets W for Woman apart is its attention to detail and focus on creating garments that not only look good but also feel comfortable to wear. The brand uses high-quality fabrics and employs skilled artisans to ensure that every piece is crafted with utmost precision and finesse.
In addition to its exquisite collection, W for Woman also provides a seamless shopping experience through its online and offline stores. With a strong presence in major cities across India, the brand ensures easy accessibility for its customers.
Whether you are attending a festive celebration or a casual get-together, W for Woman has the perfect ethnic wear options to make you look effortlessly stylish and elegant. Embrace the charm of Indian ethnic wear with W for Woman and redefine your fashion statement.
Manyavar is a well-established Indian ethnic wear brand known for its extensive range of traditional clothing options for men. Founded in 1999 by Ravi Modi, Manyavar has become a go-to destination for men looking to add charm and elegance to their wardrobe. The brand's commitment to quality and craftsmanship has made it a favorite among Indian consumers.
Manyavar offers a wide variety of ethnic wear options, including sherwanis, kurta-pajamas, Indo-western outfits, and accessories like turbans and stoles. The brand's designs are a perfect blend of tradition and contemporary fashion, catering to the modern Indian man who wants to embrace his cultural roots while staying stylish.
One of Manyavar's key strengths lies in its ability to cater to different occasions. Whether it's a traditional wedding, a festive celebration, or a formal event, Manyavar has something to offer for every occasion. The brand's attention to detail, use of high-quality fabrics, and intricate embroidery sets it apart from its competitors.
Manyavar has also expanded its presence globally, with stores in the United States, the United Arab Emirates, Bangladesh, Nepal, and Saudi Arabia. This international expansion has allowed the brand to reach a wider audience and showcase the rich heritage of Indian ethnic wear to the world.
Anita Dongre is a prominent Indian fashion designer renowned for her exquisite ethnic wear creations. With a career spanning over two decades, Dongre has established herself as one of the leading names in the Indian fashion industry. Her designs are a perfect blend of traditional craftsmanship and contemporary aesthetics, making her a favorite among fashion enthusiasts.
Dongre's brand, Anita Dongre, offers a wide range of ethnic wear options for both men and women. From stunning bridal lehengas to elegant sarees and chic Indo-western outfits, her collections cater to the diverse fashion needs of individuals. Her designs are known for their attention to detail, impeccable craftsmanship, and use of high-quality fabrics.
What sets Anita Dongre apart is her commitment to sustainability and empowerment. She believes in promoting traditional Indian crafts and supporting local artisans. Through her brand, she has provided employment opportunities to numerous skilled craftsmen, ensuring the preservation of age-old techniques. Dongre has also been actively involved in various social initiatives, focusing on education, healthcare, and women empowerment.
Anita Dongre's designs have been worn by numerous celebrities and have graced the runways of prestigious fashion events. Her brand has garnered a loyal customer base not only in India but also internationally. With her timeless and elegant creations, Anita Dongre continues to redefine ethnic wear fashion in India and beyond.
Continuing our exploration of prominent Indian fashion designers, we now turn our attention to Ritu Kumar, a renowned name in the world of ethnic wear. Ritu Kumar is a pioneer in reviving traditional Indian craftsmanship and showcasing it on a global platform. With a career spanning over five decades, she has been instrumental in preserving and promoting India's rich textile heritage.
Ritu Kumar founded her label in 1969 and since then has been a driving force behind the resurgence of Indian handlooms and handcrafted textiles. Her designs seamlessly blend traditional techniques with contemporary aesthetics, resulting in exquisite garments that are both timeless and chic.
Known for her meticulous attention to detail and fine craftsmanship, Ritu Kumar has earned a reputation for creating luxurious and elegant ethnic wear. Her collections feature a wide range of ensembles, including sarees, lehengas, salwar suits, and fusion wear, all crafted with the utmost precision and finesse.
Ritu Kumar's designs have been showcased on prestigious platforms like the Lakme Fashion Week and have been worn by celebrities and fashionistas alike. Her label has also gained international recognition, with stores across India and in cities like London, Dubai, and New York.
With her unwavering commitment to preserving traditional Indian textiles and promoting sustainable fashion, Ritu Kumar continues to be a leading figure in the world of ethnic wear.
Sabyasachi Mukherjee, a prominent Indian fashion designer, is renowned for his exquisite creations in ethnic wear. Known for his unmatched craftsmanship and attention to detail, Mukherjee has carved a niche for himself in the world of fashion. His designs are a perfect blend of traditional aesthetics and contemporary sensibilities, making him a favorite among Indian celebrities and fashion enthusiasts alike.
Mukherjee's designs reflect a deep understanding and appreciation for Indian culture and heritage. He often draws inspiration from vintage textiles, handcrafted techniques, and traditional motifs, infusing them with his unique vision to create stunning ensembles. From opulent bridal lehengas and sarees to elegant anarkalis and sherwanis, his collections showcase the rich diversity of Indian craftsmanship.
What sets Mukherjee apart is his ability to create timeless pieces that transcend trends. His designs have a timeless elegance and sophistication that make them relevant for generations to come. With a focus on quality and craftsmanship, his creations are made with the finest fabrics and intricate embellishments, ensuring that each garment is a work of art.
Sabyasachi Mukherjee's designs have not only made waves in India but have also gained international recognition. His label, Sabyasachi, has become synonymous with luxury and style, attracting clients from around the world. From Bollywood celebrities to international personalities, Mukherjee's designs have graced red carpets and magazine covers, solidifying his position as one of the top ethnic wear brands in India.
The ethnic wear industry in India offers a wide range of brands that add charm to one's wardrobe.
From popular names like Biba, Libas, and Fab India to renowned designers like Anita Dongre and Sabyasachi Mukherjee, there are plenty of options to choose from.
These ethnic wear brands in india showcase the rich cultural heritage of India through their exquisite designs and craftsmanship, making ethnic wear a must-have for every fashion enthusiast.
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