3.1 Phillip Lim unveils new flagship boutique designed by Campaign

The new flagship store of 3.1 Phillip Lim, designed by Campaign is a unique blend contemporary yet simple design.
3.1 Phillip Lim unveils new boutique

The new flagship store of 3.1 Phillip Lim is a unique blend contemporary yet simple design. Designed by Campaign, this flagship boutique is located in Great Jones Street, Manhattan’s NoHo district.

The store is spread across an area of 325 sq m, which has been developed in close collaboration with Creative Director Phillip Lim.

With an idea to craft a space reflecting the brand’s modern luxury philosophy and create a canvas to showcase the 3.1 Phillip Lim collections of womenswear, menswear and accessories,


Taking inspiration from the concept of studio luxury and a play between two seemingly opposing ideas, the design of the flagship boutique brings together contradictory materials, mixing the luxurious with the humble in unexpected ways.

The luxury materials such as marble, onyx, Corian, champagne gold finished metal, and green mink have been elegantly curated in the new store alongside MDF, ply and plasterboard, everyday materials more commonly used in construction.

Besides, the eye catching architectural features of the store include a curving, white washed plywood wall and oversized stone steps along the back of the store.


The steps showcase shoes and accessories in addition to providing a platform for installations and performances.

Futher, the store displays a freestanding minimalist architectural block, inserted into half the length of the store creates space to house fitting rooms.

What’s more, the walls of this store are inspired by the work of renowned photographer Bill Jacobson and his recent series of minimal still-life images placing rectangles of various sizes in different settings

Made from standard construction materials including soft touch black MDF, multiply and unfinished plasterboard, the canvases are carefully curated to appear effortlessly and casually placed along the edges of the interior.


The collections are showcased in the boutique add on to the elegance of the brand. Besides, minimalist metal rails in champagne gold finish, and white Corian and mint-hued marble tables compliment the 3.1 Phillip Lim range.

Further, plinths to display accessories make playful use of utilitarian materials with ordinary floor tiles stacked high, and interspersed with pieces of glass giving a glint of blue.


Moreover, the unconventional and unexpected use of mixed materials is also evident in the flooring, which utilises grey limestone and exquisite blue Bahia marble tiles at the entrance for maximum drama.

The store's floor tiles are arranged in a classic chequered pattern, the layout subverted by their juxtaposition to the poured concrete floor featured in the space beyond the entrance. The inlaid brass strips mark out the pattern and add a note of classical refinement to the interiors of this store.

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