In its efforts to continually reinvent the shopping experience for its consumers, Bata India has added a new concept store at Ambience mall, Vasant Kunj, New Delhi. This store adopts a unified communication style for the brand via creation of highlight areas and focal points enabling a seamless customer journey, reinforcing brand authenticity through the ‘Bata History Wall’ and offering engagement at well-placed interactive zones.
Unveiling of this store was graced by Thomas G Bata himself. This store is unique not only with its clutter free aesthetics, but also through its visual impact as it is an all-white European inspired décor, with minimalistic furniture philosophy to deliver a premium ambience.
This Flagship store houses the latest premium collections from Bata - The Men’s European Collection & Women’s Festive Collection in addition to latest range of Boots for Women under the Naturalizer brand.
Bata European Collection is a range of hand-crafted leather Shoes for men. Designed in Italy by designer Juan Pablo Malaver and made in India, these handcrafted leather shoes are elegant and impressive. The European collection offers the best of urban style and classic comfort.
Naturalizer is a range of winter boots and work wear for women. It’s boot season and Bata’s latest collection boasts of versatile and chic looks for any forecast. Celebrate style and discover winter’s must-haves. With rich leathers, soft suede’s and unique details, this winter footwear captures the essence of modern femininity.
Thomas G. Bata said, “We have grown leaps and bounds from the time I used to travel to India with my father with suitcases full of shoes to introduce through our vast retail network, to now when we design in real-time at our ‘Design Centre’ which has also been set up in India. We are very excited at some of the new projects that the India Design Centre has piloted and which we aim to now take to other Bata countries. Worth mentioning is the Men’s European Collection which has infused style in our otherwise comfortable range and is getting very good traction from consumers.”
Speaking on the occasion of the store launch, Rajeev Gopalakrishnan, President, South Asia, Bata Emerging markets, said: “With our new destination stores we have started delivering a richer international experience across multiple cities. I am pleased that these new initiatives have got a good response. As we consolidate our style relationships with today’s discerning consumers we will continue on our path of launching premium footwear for women, men and kids.”