Arttd’inox Modular Kitchens opens up their first store in Indore, Madhya Pradesh. Arttd’inox expects growth from the region owing to people becoming aware of newer kitchen concepts, the region also boasts of high level of Stainless Steel consumption
Arttd’inox today opened their first stainless steel modular Kitchen store right here in Indore - MP. Arttd’inox is more than a decade old brand from the house of Jindal Stainless Limited, which brings to the brand the authenticity, quality and high levels of customer satisfaction across its product offerings.
The first for the city, the newest outlet is spread over 2300 sq.feet which will display the premium range of 100% stainless steel modular kitchens and dinnerware options to choose from.
The store completely showcases the various Arttd’inox stainless steel luxury products like modular kitchens, tableware, wardrobes, stainless steel furniture, mirrors etc.
Expressing views on the matter, Anuj Jain, CEO, Jindal Lifestyle/ Jindal Architecture: “ Indian Kitchens and cooking habits have changed, there is shift in the choice and the kind of kitchens which Indians want - today the kitchens need to sleek, contemporary, stylish, functional and technologically advanced and this need is what the brand caters to through the 100% stainless steel kitchens”.
Located in one of the most high end areas of Indore, the brand is confident the city would prove to be a good market for the brand and the patrons would receive the products positively.
Arttd’inox modular kitchens is the first ever 100% Stainless Steel modular kitchen brand in the world, having a strong pedigree of group like Jindal Stainless behind them which allows the brand to offer and create customised design solutions keeping the global Indian consumer in mind. The brand has also strategic tie ups with brands like Siemens and Whirlpool for appliances and Hettich for Fitments.
Added Jain, “ Indore and its people are emerging as the new consuming class as increasingly we found out that consumers in the city are travelling more, they are well aware and well informed and thus are demanding brands which depict style and are willing to pay the price for it. The city is also predisposed to using Stainless Steel and thus it made complete sense to bring our brand to the city.”
He also added that the modular kitchen industry today stands at Rs. 2500 crore, and is expected to grow at CAGR of 45% in the period 2013-2018. Mr. Jain is confident that owing to its pedigree and high quality, Arttd’inox modular kitchens definitely would make their mark in the branded and organized modular kitchen category.
Starting at Rs. 6 lakh onwards, the kitchens that the brand offers come with features like:
• Water and Corrosion resistant: Due to the high quality of stainless steel used, the kitchens are completely water proof and corrosion free thus extremely hygienic and durable
. Hygienic and Food Safe: As they are completely made out of Stainless Steel, the lack of usage of polish, varnish and lacquer which commonly used with wooden cabinets makes the kitchens pest and termite proof.
• Because of being 100% in Stainless Steel, the Arttd’inox Modular Kitchens are going to be easy to clean, maintain and use as there would not be a problem of a chipping laminate, sagging cabinets, a problem faced with wood as a outer surface.
• Contemporary Design and Customized Look and Feel: Arttd’inox modular kitchens will be contemporary in design, look and feel and will be made available keeping the different tastes and vivid requirements across the country..
About The Jindal Stainless: Jindal Stainless, a part of the $ 18 billion USD, OP Jindal group is the largest integrated manufacturer of stainless steel in India and is ranked amongst the top 10 stainless steel manufacturers in the world, with a capacity of 1.8 million tons. A leader and a name synonymous with Enterprise, Excellence and Success, the company’s ethos mirrors most characteristics similar to the metal it produces; Akin to stainless steel Jindal Stainless is innovative and versatile in its thought process; strong and unrelenting in its operations. JSL has crafted its success story by fully integrating its operations based on a strategy of both, backward and forward integration, starting from mining, melting, casting, hot rolling to cold rolling and further value additions .