Forever Faster at PUMA flagship store
The layout and design is simple to give focus on the products to ensure they demand attention, stand out and resonate with the consumer.BY Gargi Bhardwaj | Apr 12, 2016 | comments ( 0 ) |
The Fastest Sportswear brand in the World- PUMA introduced the biggest flagship store in India today. Spread over three floors and covering an area of 4,800 sq ft in New Delhi’s hot retail destination South Ex., the store has been designed as Forever Faster store.
The Forever Faster store concept imbibes PUMA’s brand ethos which is reflected in the design, layout and top of the line product offering. The store design is captivating with clean lines and a very modern look and feel.
The layout and design is simple to give focus on the products to ensure they demand attention, stand out and resonate with the consumer. The in-store product communication too has been planned in a strategic manner to aid customer understanding of the products.
Through the store’s design, unique product offering and concept PUMA has created a platform to give consumers an opportunity to experience the brand’s DNA. The store houses the widest range of PUMA’s latest performance and sportstyle products, with a variety of products exclusive to the new store in Delhi only.
Ranging from lifestyle to, football, cricket, golf, running gear and gym wear, the options are endless. PUMA select a special range of products in collaboration with international designers- Alexander McQueen and Chris Stamp etc. is made accessible at the store.
The products are divided into different categories and displayed at the store. PUMA’s strong heritage is underlined by a visible footwear wall, a hot spot in the stores. Talking about the new store PUMA India MD, Abhishek Ganguly opined, "The store’s layout and bold visual displays allows us to strongly engage with consumers in a very unique manner. As a brand, PUMA’s endeavor is to provide the most stylish and cutting edge products, the store brings to Indian consumers a very international offering of footwear and apparel.”
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