Bold and mighty is what the new flagship store of GAS is all about. The store has recently opened its doors at High Street Phoenix in Mumbai.
The outlet reflects the brand's spirit and taste through the product display and a precise style made up of settings, lights, materials and textures.
Spread across an area of 1830 sft, the new GAS concept store revisits the brand's iconic interior design elements in a unique way aiming to welcome customers, each with their own style and own personality.
Besides, the store’s product category areas are clearly distinct. Sanded natural chestnut wood floors characterize the area devoted to men, while polished concrete floors and walls covered with glossy white lacquered panels with a dynamic three-dimensional texture, are devoted to women.
Positioned centrally at the back of the store is the space that focuses on the brand's core business - the imposing Denim Wall, which combines the solid look of concrete with an enveloping semi-circular shape and the Denim Icon, a curvy, supple horizontal display. The GAS Flagship store will launch with the brand's FW14 collection.
The theme that characterize the looks for this season, is undoubtedly the biker-rock style. A mood highlighting the archetypal association two wheels and denim, inseparable since the days of style icons like James Dean and Steve McQueen. The distinctive pieces have been revisited in a brand new and contemporary key and have been elaborated with treatments and innovative processes.
Expressing his views on the expansion, GAS President and founder, Claudio Grotto, said: "GAS's expansion in this country, which has one of the world's most dynamic economies and populations, is moving ahead at a steady pace, to the extent that by next year it could become our fourth, if not our third, market. The new Mumbai flagship is an addition to our 46 doors throughout the country's main urban centres, which include shop-in-shops and single brand stores - Mumbai, Delhi, Ahmedabad, Ludhiana, Hyderabad, Chandigarth, Chennai, Thane, Ahmedabad, Bangalore and Pune - and we plan to continue strengthening and expanding our presence."