Leading ethnic home decor brand, Nur's new flagship store is an amalgamation of ethnic and contemporary design. This versatile, warm and comfortable brand of furnishings is located in New Delhi's Meherchand Market.
Spread over four floors, each floor is dedicated to different product categories - Fashion Accessories, Bath & Furnishings, Tableware & Décor and Nur Kids.
This concept store offers customers a complete experience for all home décor, interiors and accessories. Be it for their own home or for gifting, the store has options across product categories and budgets.
Commenting on the launch, says Aman Bahl, MD, Nur, "The look and feel of Nur is of the emerging trend of the global citizen; who loves culture and beauty and is ready to embrace and integrate it in a contemporary way into our everyday life. Technology and traditional craft is highly important to us and all our efforts are directed towards creating design classics that positively stimulate our environment, enriching it with colour and form."
Besides, the store offers a very creative and cutting edge approach to a perfect blend of traditional crafts from across the globe with contemporary design techniques, resulting in products that are special, unique and relevant to our everyday life and environment.
The products in the store are presented in a way that is sure to make customers smile and spark their imagination, as they think of their own homes while exploring the space. Team Nur's design expertise that carries with it distinctive warmth, makes the sprawling 1800 sq ft space feel more like a home and not a store.
"Colour is key to us and so is culture and beauty. We synthesize the distinct peculiarities from different cultures in a manner that reflect global trends and inspire our daily rituals," added Rajika Thareja, Creative Director, Nur
Furthermore, a prominent feature of the store is the winding wooden stairway that lends an artistic edge to the store. In addition, the walls are adorned with art that adds a lot of character to the building and blends in very well with the products. They are creations of Artist, Mekhala Bahl, who has showcased her work in various shows in India and abroad.
What'more, the store has a special floor dedicated to Kids, the most adorable setting of home décor items for kids. From cute animal-shaped cushions to vibrant bedding, furniture and lighting, this floor is simply delightful.