Vedaa, a brand of contemporary weaves, has launched its first flagship store at Juhu, Mumbai. Bollywood actress Sara Loren and Jaya Laxmikanth - wife of singer Laxmikanth of the Laxmikanth Pyarelal duo were present to grace the occasion.
Award winning weaver Ghanshyam Das Bode inaugurated the store and unveiled the look-book and saree showcase of Vedaa's new bridal collection. He was joined by Snehal Pinto, Director -Ryan Group, Sunita Gupta, Owner - The Big Door and many more!
The centre of attraction of the launch was Sara Loren wearing a beautiful Yellow Organza Kanjivaram from the Vedaa collection, along with other women of stature who are current Vedaa aficionados.
Vedaa stands for the ‘Nari’ in her foremost elegance. Traditional techniques of weaving are revived and curated to create woven textures in sarees, suit coordinates and dupattas.
The brand in its collection has contemporary weaves like ikkat kanchi, kota doria kanchi, linen warp kanchi, tissue zari by zari kanchi, kora kanchi and much more. Vedaa also showcases forgotten mina butis of benares, balucheris and benarasi dupattas. In addition, it has cotton and silk paithanis, patan patolas, uppadas, ikkats and ahimsa silk by ereena.
Vedaa's concept studio is devoted to luxurious handcrafted sarees woven on many looms across India. For the diversity of the store, Vedaa has also collaborated with Ereena silks who are into Ahimsa silks and a leading jeweller who handcrafts antique polki gold jewellery.