A Steady Rise in Healthier Celebrations

When you think of Ferns N Petals, you might picture gorgeous floral arrangements and dreamy wedding décor, but Vikaas Gutgutia, the visionary Founder & Managing Director, has something far more expansive in mind. In his signature style, Gutgutia is steering FNP into a new chapter: a serene wellness retreat that promises rejuvenation without leaving the city. Here’s a glimpse into this ambitious evolution from flowers and weddings to holistic wellness and hospitality.

The “Life Partner” Concept

“For us, it’s all about becoming a life partner,” Gutgutia says, with characteristic passion. “From birth to bereavement, FNP is here for every key moment.” With ventures like baby planning services and grand weddings already under its umbrella, the new wellness arm is a natural progression for a brand rooted in celebration and care. And with health and wellness becoming critical needs in today’s stressful world, Gutgutia recognized an opportunity to create a haven for both relaxation and healing.

He is now taking a bold new step with the launch of Soulebration, an exclusive holistic wellness center located at Chattarpur, New Delhi. This expansive facility represents the brand’s commitment to expanding its portfolio into wellness, offering a serene haven for revitalization, conveniently situated in the heart of the city. Spanning 8 lush green acres near CDR Chowk, Soulebration invites guests to immerse themselves in over 100 species of flora and fauna and enjoy the tranquil setting of a pristine water body. It is a place where natural beauty seamlessly blends with enriching practices of yoga, meditation, and mindful rejuvenation. The focus on integrating body, mind, and soul creates an environment designed for comprehensive well-being and holistic rejuvenation.

Set to be fully operational in March, FNP’s wellness retreat aims to offer a serene oasis that feels miles away from urban chaos—even while remaining within city limits. “Instead of venturing far out for peace, why not enjoy tranquility right here?” Gutgutia muses. “You can escape the hustle without the travel.” Picture an exclusive getaway where the stresses of everyday life melt away under the shade of a tree, by a water body, or through a therapeutic yoga session.

And for those wondering about the luxury element? Yes, this retreat will ultimately offer memberships—nominal and by invitation. “This is FNP giving back. It’s not about profit. It’s about offering a space to rejuvenate, free of charge if needed, just for the sheer joy of it,” Gutgutia emphasizes. “With Soulebration, we are extending our brand’s dedication to creating meaningful and memorable experiences into the wellness domain. Positioned conveniently within the heart of the city, the center will provide an immersive escape where clients can embrace a holistic approach to well-being without the usual travel constraints that such healing and restoration centers often entail. We’ve thoughtfully crafted an environment that supports physical health and mental clarity while fostering soulful connection. Our approach integrates high-quality, personalized service into every wellness practice, building on the excellence that defines Ferns N Petals across all our verticals.”

It’s Not Just Another Wellness Center

You might be tempted to dismiss FNP’s venture as just another wellness retreat. But Gutgutia begs to differ: “We aren’t offering you yet another spa experience. Here, you do you—whether that’s pottery, reading under a tree, or meditating. No rigid schedules, just freedom to unwind in the way that suits you best.” For those with specific health needs, naturopathy, meditation, and bespoke therapies are on the table. But mostly, this retreat aims to help visitors disconnect from the daily grind and reconnect with themselves. To further enrich the wellness journey, it will also host unique workshops that emphasize creative expression, such as sound healing, performing arts, art therapy, music, breath work,

It will house an organic café and grow its own vegetables and milk from on-site cows to fuel its delicious fare. The emphasis is on purity and sustainability. “We want people to eat well and feel well,” says Gutgutia.

Workshops and corporate rejuvenation programs will also form a core part of the experience. Whether you’re a wellness guru looking to host sessions or a stressed corporate team in dire need of a break, the retreat has got you covered. And if you’re a member? You’ll be privy to exclusive opportunities to learn from world-class experts in diverse wellness disciplines. With a focus on helping visitors embrace holistic health practices, it allows individuals to achieve overall well-being without the need for extensive travel.

Hotels, Weddings & Beyond

But Gutgutia’s ambition doesn’t stop at wellness. FNP’s hotel business is the next big focus, with plans to open a hotel every month over the next five years—targeting 100 hotels in prime North India locations. From business-centric hotels offering a quick respite to sprawling leisure and wedding destinations, Gutgutia has big plans. “One day, we’ll be as synonymous with hotels as we are with flowers and weddings,” he confidently asserts.

FNP’s journey—from floral beginnings to wedding dominance and now wellness—shows the brand’s unyielding commitment to touching every significant life milestone. Vikaas Gutgutia’s latest leap into wellness isn’t just about expanding the business. It’s about carving out sanctuaries where people can recharge and find joy. And with FNP’s track record, expect this project to flourish, just like every bouquet and wedding that came before it.

In Gutgutia’s own words, “Every corner of this place will offer something special. You come in burdened, and you leave rejuvenated. That’s the promise.”  In its upcoming second phase, Soulebration plans to introduce an array of specialized wellness services, incorporating authentic healing practices like Abhyanga and Shirodhara. Patrons will have access to consultations with mental health coaches, psychologists, Ayurvedic doctors, and nutritionists, ensuring a well-rounded approach to health and wellness. If history is any indicator, this is is bound to be another remarkable chapter in a legacy that never stops blossoming.

The food and beverage (F&B) industry is undergoing a profound transformation as consumers increasingly demand to know more about the origins of their food. From the ingredients used to the production process, the desire for transparency and traceability has never been stronger. This shift presents a unique opportunity for businesses to foster trust, enhance loyalty, and differentiate themselves in a competitive marketplace. Transparency is the cornerstone of the future of food, and it's time we embrace it fully.

It is more than a buzzword- “Transparency”—it’s a business imperative. By following simple steps such as  sharing real-time information with consumers, from live images of the kitchens to pictures of the chefs preparing their meals, we can build trust and create a more engaging dining experience. In today’s world, Internet restaurant platforms / cloud kitchens can no longer just be about delivering food quickly; it’s about delivering confidence, safety, and ethical integrity.

Why Transparency Matters

The COVID-19 pandemic accelerated the demand for food delivery, bringing cloud kitchens into the spotlight. However, it also led to a significant shift in consumer expectations. People are no longer just looking for convenience—they want assurance. Questions like “Where did this come from?” and “Is it safe to eat?” have become commonplace.

Cloud kitchens have revolutionized the way food is delivered, but they also bring with them new challenges around transparency. As online-only brands, the physical experience of visiting a restaurant kitchen isn’t available to consumers. But that’s precisely where we can innovate. By offering live images of where food is prepared and even sharing pictures of the chefs behind the meals, we bridge the trust gap between consumers and brands.

The Role of Technology in Traceability

Technology is playing a pivotal role in transforming the F&B sector’s approach to transparency. Both offline and online restaurants are slowly integrating systems that allow consumers to access live updates on the preparation of their meals. From the source of the ingredients to the chef in the kitchen, everything is visible. These real-time systems, driven by cutting-edge technologies like blockchain, ensure that every step of the food’s journey is documented, creating an unparalleled level of transparency.

Additionally, these systems help trace the origin of products, monitor food quality, and ensure safety protocols are strictly followed. This is particularly crucial in the F&B industry, where food safety concerns can arise at any stage—from sourcing ingredients to packaging and delivery. A robust traceability system enables businesses to act swiftly in the event of a product recall or foodborne illness, thereby minimizing health risks and protecting the brand’s reputation.

From Farm to Table: Ensuring Ethical Sourcing

The demand for transparency doesn’t end with how food is produced; it extends to how it is sourced. Consumers today want to know whether their food is ethically and sustainably produced. This is where traceability becomes even more critical. By implementing traceability solutions at every stage—from sourcing raw materials to the final product—F&B companies can ensure they meet consumer expectations around sustainability and ethical practices.

For instance, traceability systems allow companies to track the origin of ingredients, monitor their movement through the supply chain, and ensure compliance with regulations. This not only helps in preventing fraud or food adulteration but also plays a significant role in maintaining the quality and safety of food products.

Enhancing Brand Loyalty and Differentiation

Transparency has become a key differentiator for brands. Companies that are open about their practices are more likely to build stronger connections with consumers. When customers trust a brand, they are more likely to become loyal advocates, which translates into long-term success. Transparency isn’t just a trend—it’s an expectation. And those who fail to meet this expectation risk losing market share.

By offering insights into the preparation of food and the journey it takes to reach the consumer’s plate, restaurants can create a deeper connection with our audience. It's not just about food delivery; it’s about creating an experience built on trust and openness.

Addressing Challenges in the Supply Chain

Achieving full transparency isn’t without its challenges, especially given the complexity of global supply chains. However, with the right technology in place, these hurdles can be overcome. Advanced traceability systems help F&B companies maintain a clear record of every step in the supply chain, from production to distribution. This ensures that consumers receive accurate and reliable information about their food.

Furthermore, these systems enable businesses to respond quickly in case of food safety emergencies. By swiftly identifying the source of contamination, companies can recall affected products before they reach consumers, thereby minimizing health risks and protecting their brand reputation.

Conclusion: Building a more transparent future

Transparency is not just about meeting regulatory requirements—it’s about creating a more responsible and sustainable future for the F&B industry. As consumers become more conscious of their food choices, companies that prioritize transparency will be better positioned to succeed in this evolving market. By providing clear, accessible information and leveraging technology to enhance traceability, businesses can build trust, foster loyalty, and pave the way for long-term growth.

At EatSure, we're taking a proactive approach to transparency by showcasing live images of our kitchens and chefs to give customers real-time insights into food preparation. This initiative aims to build trust by addressing concerns about quality and hygiene, especially in cloud kitchens where physical presence is absent. Additionally, we hold the HACCP certification, one of the most recognized standards for food safety. This assures our customers that we follow stringent processes to ensure the highest level of hygiene and safety in every meal, reinforcing their trust in us even further.

Authored By

Sagar Kochhar, Co-founder and CEO - EatSure, Rebel Foods

In a world where food delivery services have become an integral part of daily life, Swiggy, one of India’s leading platforms, just raised the bar. In an extraordinary feat, Swiggy delivered 11,000 vada pavs in a single day, setting a Guinness World Record. The vada pavs were distributed to underprivileged children across Mumbai, combining a heartwarming initiative with an impressive logistical accomplishment.

The Record-Breaking Delivery

Swiggy’s accomplishment wasn't just about numbers; it was a mission with a purpose. The vada pav, a beloved local street food, was delivered to children in various schools supported by the Robin Hood Army, a non-governmental organization dedicated to feeding the underprivileged. The deliveries spanned key areas of Mumbai, including Bandra, Juhu, Andheri East, Malad, and Borivali.

This initiative was part of Swiggy's strategic expansion, highlighting the launch of its new "XL Fleet." Specifically designed for handling large-scale orders, the fleet was pivotal in making this record-breaking event possible.

The first batch of vada pavs was delivered to the Airport High School & Junior College in Vile Parle, where Bollywood superstar Ajay Devgn and director Rohit Shetty personally received the delivery. Both are involved in the upcoming movie Singham Again and were on hand to celebrate the moment with Swiggy's co-founder, Phani Kishan.

A Cinematic Collaboration

The record-breaking event was part of a collaboration between Swiggy and the Singham Again movie team. As the children at Airport High School enjoyed their meals, Devgn and Shetty helped distribute the vada pavs, adding an element of Bollywood glamour to the occasion.

Shetty, known for his larger-than-life cinematic style, drew parallels between the delivery and his iconic Singham character: "We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pavs, bringing food and joy to children. Just like Singham's larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause," he remarked.

Swiggy's co-founder, Phani Kishan, shared his excitement on social media platform X (formerly known as Twitter), writing, "When @Swiggy meets Singham, world records are meant to be broken! Swiggy created a @GWR Record by delivering 11,000 vada pavs in a single order to children at Robin Hood Army schools across Mumbai!"

The Role of Swiggy’s XL Fleet

Swiggy's XL Fleet, which played a critical role in executing the large-scale delivery, is a new service tailored to handle bulk orders for events, festivals, and parties. Kishan emphasized its importance, stating, "This incredible feat was made possible by our newly launched XL Fleet, which is designed to handle large-scale orders for all festive and party needs."

The Guinness World Record achievement not only showcased Swiggy's logistical capabilities but also highlighted its commitment to innovation in the food delivery industry. With the XL Fleet, Swiggy is ready to take on bulk orders with the same efficiency as it handles everyday deliveries, solidifying its position as a leader in the market.

A Culturally Resonant Campaign

The event was conceptualized and executed by Havas Play, a division of Havas Media Network India. According to Mohit Joshi, CEO of Havas Media Network India, the campaign resonated with the public due to its cultural significance. "With Swiggy, we've once again tapped into the pulse of pop culture, delivering a campaign that's bold, innovative, and community-focused," Joshi said.

He also pointed out that the Guinness World Record not only highlighted Swiggy’s XL Fleet service but also reinforced the brand’s ability to create high-impact, culturally relevant campaigns. "Securing the coveted Guinness World Record title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry," he added.

A Memorable Event for a Good Cause

At its core, this initiative wasn’t just about setting records; it was about making a difference in the lives of underprivileged children. By partnering with the Robin Hood Army and collaborating with Bollywood icons, Swiggy ensured that the event was not only a logistical triumph but also a socially impactful one.

Swiggy’s record-breaking delivery of 11,000 vada pavs proves that food delivery services can go beyond convenience and into the realm of social good. As the company continues to innovate, it’s clear that Swiggy is not just setting records—it's shaping the future of food delivery in India.

Snacking on a scoop of ice cream is akin to winning the jackpot. India deeply loves this frozen delight, and several brands cater to the country's insatiable ice cream appetite. No one is a match for summer weather like a good, icy scoop of delicious ice cream or any other sweet craving. But with so many varieties available, how do you pick the perfect scoop of ice cream? It all comes down to knowing what constitutes your preferences, as well as your senses of taste! Here we are to help you pluck the right one. 

In 2023, the Indian ice cream market size was Rs 228.6 billion. The market would grow at a CAGR of 17.4 percent between 2024 and 2032 to reach Rs 956.0 billion. Factors such as increased disposable incomes, the increasing trend of indulgence amongst consumers, new products introduced by top ice cream brands in India, and network development for distribution to a diverse clientele based in both urban and rural areas have allowed the market for ice cream in India to keep growing steadily.

Read more: Best Couverture Chocolate Brands in India: Marking the Sweet Revolution

Difference Between Frozen Dessert and Ice Cream

• Ingredients

Ice cream - It has a thick, creamy texture because it contains a large amount of cream or milk, sugar, and frequently egg yolks. Usually, it has a minimum of 10 percent milk fat.

Frozen Desserts - Non-dairy ingredients such as coconut milk, almond milk, or soy milk can be used to make frozen desserts.

• Taste

Ice cream - The fats and sugars contribute to its often rich taste character.

Frozen Dessert - Because they utilize less fat and other components, they could taste lighter.

• Rules:

Ice cream - Must adhere to certain guidelines, such as a minimum fat level, that are established by food regulatory agencies.

Frozen Dessert - They are not subject to the same laws as ice cream, thus their ingredients and formulations can be more freely chosen.

Read more: Discover Top 7 Luxury Chocolates Brands in India: Savor the Finest

Top Ice Cream Brands in India

1. Amul 

An ice cream brand in India that uses fresh milk, fruits and nuts. Its ice cream contains 10 percent milk fat and cream without vegetable oil. Amul has always innovated with its goods, and its ice cream is no exception. In addition to expanding at an astounding rate, it has expanded its already expansive range by adding a wide selection of flavors. It currently has 220 items available to choose from. It debuted Sugar-Free and ProLife Probiotic Wellness Ice Cream in January 2007, the first product of its type for health-conscious consumers in India.

Customers may enjoy a wide selection of 24 of the world's greatest flavors at Amul Ice Lounge, which has an opulent atmosphere and uses premium ingredients such as high-quality Amul milk. These flavors come from 24 different nations.

Key features: made using real milk, innovative flavors, high nutrition value, sugar free options. 

2. Kwality

Its frozen desserts are reduced in fat and sugar and are loaded with fruit and calcium, which have been produced using the brand’s creative culinary technology. The brand offers a wide range of frozen dessert products, including Magnum, cornetto, Fruttare, and Paddle Pop.  Kwality Wall makes its frozen desserts without trans fat along with less saturated fat by using vegetable oil. 

Key features: Wide range of products, variety of frozen dessert formats, Affordability, offers premium frozen dessert. 

3. Mother Dairy

To set itself apart from other ice cream brands that use vegetable oil, Mother Dairy stresses that its ice creams are created from genuine milk, giving it a rich, creamy feel. Customers who appreciate dairy-based items will find this appealing. Kesar Elaichi, Rajbhog, Meetha Paan, and Shahi Tukda are just a few of the many flavors that Mother Dairy offers to suit Indian palates. These tastes are reminiscent of classic Indian desserts. All age groups love their popular flavors, which include butterscotch, chocolate, and vanilla.

Key features: Real milk base, fruity ice cream options, traditional Indian flavors, variety of ice cream formats. 

4. Vadilal

Vadilal is one of the oldest and most recognizable ice cream brands in India, operating for over a hundred years in the business. It always tests new flavors and new product forms. To keep customers interested, the company offers ice creams in interesting forms, layered textures, and attractive packaging. The company claims to use high-quality, genuine ingredients like fresh fruits, natural nuts, and dairy.

Key features: Legacy and trust, wide ice cream variety, innovative ice cream formats, high quality, natural ingredients. 

5. Havmor

Using premium milk and dairy ingredients, Havmor is renowned for its smooth and creamy texture. This distinguishes it from other brands that could provide a grainier or more frosty texture. Seasonal and limited-edition tastes, such mango in the summer and festive options during the holidays, are periodically released by Havmor. For recurring clients, this maintains the product line new and novel. In addition to typical ice creams, such as ice cream cakes, ice cream sandwiches, and ice cream rolls are also served by the brand. 

Key features: Creamy-smooth textured ice creams, seasonal edition flavors, limited edition ice creams, affordable, quality control. 

6. Creambell

Creambell is renowned for providing a high-quality ice cream and frozen dessert brand. Serving at reasonable costs, making sure that its goods are available to a wide variety of customers without compromising on quality. Its ice creams and frozen dessert are easily accessible due to their widespread availability in supermarkets, small shops, and ice cream parlors throughout India. The ice cream and frozen dessert brand offers a range of on-the-go goods such cones, bars, kulfi sticks, and cups, making it easier for consumers to enjoy a fast treat.

Key features: premium ingredients, kids-friendly, traditional Indian flavors, wide availability, and quality control. 

Upcoming Trends in Ice Cream 

As time passes, we can see impressive growth and development in every sector. There are various upcoming trends in the case of ice creams as well. 

1. Plant-based

With the help of plant-based availability, the taste, texture, and mouthfeel of such ice creams are assumed to outperform those of dairy-based ice creams. Many raw ingredients such as avocado, coconut, white beans, cashews, hazelnuts, soybeans, rice, wheat, peanuts, and almonds are used in the preparation of plant-based ice creams.

2. Specific needs

There are lots of vegan, low-calorie, lactose-free, gluten-free, and sugar-free options emerging nowadays. Low-sugar, gluten-free ice cream brands are trying hard these days.

3. Ingredients

Among non-dairy ice creams, nutraceuticals, minerals and vitamins, and fiber are the fastest-rising components. The cream, milk, skim milk powder, and concentrated whey powder in dairy ice creams are on an upward trend.

Know more: Top 10 Strong Coffee Brands Dominating the Indian Market

10 Best Herbal Tea Brands in India: Sip Your Way to Wellness

Last Word

The ice cream market in India is thriving, driven by a growing appetite for innovative flavors, high-quality ingredients, and diverse product offerings. As consumers become more health-conscious, there is a notable shift towards ice creams made with natural components, including plant-based alternatives and those catering to specific dietary needs like vegan, gluten-free, and low-calorie options. With an increasing emphasis on premium textures and rich flavors, brands are continuously exploring new avenues to satisfy their customers' cravings. As the market expands, the evolution of ice cream will likely continue, blending tradition with modern preferences to create delightful experiences for all. Enjoy!

India, with the fifth-largest GDP globally and the third-largest in terms of Purchasing Power Parity (PPP), is poised for tremendous growth in the coming years. The country's PPP is projected to reach $16 trillion alongside a $5 trillion GDP, supported by rapidly increasing consumer spending, which is expected to hit $6 trillion by the end of this decade. These factors are set to significantly benefit the Fast-Moving Consumer Goods (FMCG) sector, one of the largest industries in India, contributing to 50 percent of rural spending.

In FY23, India achieved a remarkable GDP growth of 7 percent, the highest among major economies. FMCG, as the fourth-largest industry in the country, continues to thrive, employing 3 million people. This growth has been largely fueled by increased rural consumption, rising disposable incomes, and better living standards across the country.

FMCG Market Size and Future Projections

The Indian FMCG sector has seen impressive growth in recent years, driven by various economic factors. According to industry estimates, the FMCG market, valued at $167 billion in 2023, is expected to grow at a compound annual growth rate (CAGR) of 14.9 percent, reaching $220 billion by 2025. This growth trajectory is reflective of the expanding consumer base and the surge in demand for everyday products across rural and urban areas.

FMCG is a critical contributor to India's employment landscape, accounting for 8.4 percent of total factory jobs. Out of the total FMCG workforce, women represent 13 percent (approximately 390,000 workers) and hold 18 percent of corporate leadership positions.

Key Growth Drivers and Emerging Market Trends

India's fast-growing economy, coupled with a burgeoning middle class, is expected to make the country the third-largest consumer market globally by 2030. The FMCG industry is riding this wave of growth, with consumer expenditure forecasted to surge. Tier II and Tier III cities are becoming crucial hubs of retail consumption, outpacing the traditional metropolitan areas.

Major cities like Mumbai, Bangalore, Chennai, Delhi, and Hyderabad are among the top regions showing a strong intent for FMCG hiring, with the highest demand for roles in sales, marketing, and information technology. Notably, rural markets are witnessing robust growth due to rising disposable incomes and enhanced living conditions. The market is divided into three main segments—Household and Personal Care (50 percent), Food & Beverages (31 percent), and Healthcare (19 percent).

Government Initiatives Boosting FMCG Sector

The Indian government has introduced several key initiatives aimed at accelerating the growth of the FMCG sector. Programs such as the ‘Gati Shakti’ and Production-Linked Incentive (PLI) schemes aim to enhance domestic manufacturing and attract foreign investment. Additionally, the Open Network for Digital Commerce (ONDC) and favorable foreign direct investment (FDI) policies are set to bolster the competitiveness of the FMCG industry.

E-commerce, which currently accounts for 8 percent of consumer purchases, is expected to grow significantly, contributing 25 percent of consumer sales within the next two years. With e-commerce expanding to over 500 cities and incorporating more than 300,000 sellers and service providers, the FMCG sector is primed for further digital transformation.

Technological Transformation in FMCG

Technology is revolutionizing the FMCG landscape in India. From leveraging digital marketing and e-commerce to utilizing blockchain and AI-based analytics, FMCG companies are embracing technological advancements to streamline operations and better cater to consumer needs. Direct-to-consumer (D2C) models and online retail channels are fundamentally shifting traditional retail, creating new avenues for growth and consumer engagement.

The sector is moving toward greater online penetration, with projections indicating that by 2040, 95 percent of retail purchases will be made online. This shift necessitates a robust technological infrastructure to meet consumer demands and drive operational efficiencies.

Challenges and Opportunities in the FMCG Sector

Despite its promising growth outlook, the Indian FMCG industry faces several challenges. Managing diverse demographics, addressing price wars, and navigating brand management complexities are key hurdles. By 2030, India will have 370 million Gen Z consumers with unique preferences for health, nutrition, and sustainability. Catering to this digitally savvy and health-conscious generation will be crucial for FMCG companies aiming to stay competitive.

The Role of the People Supply Chain

According to the TeamLease Report "Empowering the Essentials: A Deep Dive into India’s FMCG Workforce," workforce dynamics play a crucial role in the success of the FMCG sector. The report highlights several key statistics:

• Over 90 percent of the outsourced workforce in FMCG is male.
• Uttar Pradesh, Maharashtra, and Andhra Pradesh account for the highest distribution of outsourced associates, with 14 percent, 13 percent, and 9 percent, respectively.
• Male associates have an educational level up to the 12th grade or below at 51 percent, while 60 percent of female associates have higher educational qualifications.
• The year-on-year growth rate of overall associates is 1.2 percent.

Hiring and retaining skilled talent is essential for FMCG companies to maintain operational efficiency and stay competitive. Embracing technology-enabled tools, fostering diversity and inclusion, and investing in employee development will play pivotal roles in sustaining productivity and growth.

Key Highlights:

• FMCG market set to grow at 14.9 percent CAGR, reaching $220 billion by 2025.
• India’s economy forecasted to become the third-largest consumer market by 2030.
• Tier II and Tier III cities are driving retail consumption growth.
• E-commerce is projected to account for 25 percent of consumer purchases by 2025, growing from 8 percent today.
• Technological advancements, including AI, blockchain, and D2C models, are reshaping the FMCG sector.
• India will have 370 million Gen Z consumers by 2030, driving demand for health-conscious and sustainable products.

The Path Forward

As the FMCG sector evolves, companies must adapt to the changing consumer landscape and the dynamic workforce. While digital transformation and technological innovations are reshaping the industry, the role of a skilled and engaged workforce remains paramount. By strategically utilizing government support, embracing new technologies, and building a robust people supply chain, the Indian FMCG sector is well-positioned to overcome challenges and capitalize on emerging opportunities.

With their passports in hand and wanderlust in their hearts, Indian travelers are taking the world by storm. In fact, international travel among Indians has surged by 32 percent, with more travelers now taking two or more trips annually. From luxury getaways to budget-friendly escapes, Indians are exploring international destinations more than ever before.

The How India Travels Abroad report by MakeMyTrip unveils some fascinating insights into this travel boom, highlighting trends, preferences, and new hotspots for Indian globetrotters. With rising incomes, increased exposure to global cultures, and the ease of international travel, Indians are rewriting the narrative of how they experience the world. Here's a closer look at how Indian travelers are leaving their mark across the globe.

Trend 1: The Rise of Indian Outbound Travel

The surge in international travel among Indians can be attributed to several factors: rising disposable incomes, greater exposure to global cultures, and the increasing ease of travel. Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, noted that more Indians are not only exploring international destinations but also indulging in different and luxurious experiences, marking a significant transformation in the travel industry.

While domestic tourism remains robust, international travel is witnessing notable growth, driven by macroeconomic factors. A key finding from the report is that international travel search volumes have remained steady across all seasons, with December being the most active month for such searches. The October-December quarter is particularly popular for short-haul destinations, while mid and long-haul destinations see a spike in searches from April to September.

Trend 2: More Trips, More Exploration

Indians are traveling more frequently than ever before, with a 32 percent growth in the number of people taking two or more international trips annually. The top ten most searched countries, including popular destinations like the UAE, Thailand, and the USA, account for 64 percent of all international searches on the MakeMyTrip platform. Travelers from Maharashtra, Karnataka, and Delhi are leading the charge in international travel searches, while the UK, Australia, and Germany remain the most popular student destinations.

The report also highlights a significant increase in the interest in emerging destinations. Countries such as Kazakhstan, Azerbaijan, and Bhutan are becoming increasingly popular, with Almaty and Baku experiencing phenomenal growth rates of 527 percent and 395 percent, respectively. Overall, the contribution of searches for emerging destinations has increased from 10 percent to 14 percent, indicating a growing trend of Indians seeking newer global experiences.

Trend 3: Luxury Travel on the Rise

Luxury travel is becoming a significant trend among Indian travelers, with a 10 percent growth in searches for business class flights in the international segment. Notably, Hong Kong witnessed a 131 percent increase in searches for business class flights, followed by destinations like Sri Lanka, Japan, Saudi Arabia, and Malaysia. This shift reflects the growing preference among Indian travelers for premium and luxurious experiences, whether for leisure or business.

In terms of hotel preferences, while Indians are on the lookout for budget-friendly experiences, nearly 50 percent of international hotel bookings fall in the above INR 7,000 per night tariff bracket. New York emerged as the most expensive destination for hotel bookings, while South Asian destinations like Pokhara, Pattaya, and Kuala Lumpur offer more budget-friendly stay options. Interestingly, travelers from Karnataka, Telangana, Maharashtra, Delhi, and Haryana tend to spend the most on premium hotel bookings, while those from Punjab, West Bengal, Gujarat, and Tamil Nadu show a higher preference for budget accommodations.

Trend 4: Homestays and Villas

Searches for homestays and villas have surged by 42 percent, indicating a growing interest in unique and personalized accommodation options. Popular destinations like Bali, Dubai, and Singapore lead the way in homestay and villa searches, with cities such as Interlaken, Kuala Lumpur, Paris, Amsterdam, and Rome also showing significant growth in this trend.

This shift towards homestays and villas reflects a desire among Indian travelers for more intimate and immersive travel experiences, as opposed to traditional hotel stays.

Trend 5: Leisure Travel Dominates

Leisure travel remains the primary driver of international trips among Indians, accounting for 55 percent of all trips. Following closely behind, 33 percent of international travel is driven by VFR (visiting friends and relatives). Thailand stands out as the most popular leisure destination for Indian travelers, with an impressive 44 percent of international travelers from West Bengal choosing Thailand as their preferred overseas destination.

Other top leisure destinations for Indian travelers include the UAE, Europe, Indonesia, Singapore, and Vietnam, showcasing the diverse range of preferences among Indian tourists.

Trend 6: Urban Nightlife and Shopping

Urban destinations with vibrant nightlife are a significant draw for Indian travelers, with more than one-third of Indians expressing a preference for such destinations. Travelers from West Bengal and Punjab make up the largest share of those seeking urban nightlife experiences. Bangkok, Pattaya, Kuala Lumpur, Abu Dhabi, and Ho Chi Minh City are the top five destinations for nightlife enthusiasts.

In addition to nightlife, 23 percent of Indian travelers are attracted to shopping and luxury experiences, with Dubai and Singapore being the top favorites for indulging in high-end retail therapy.

Trend 7: The Need for Flexibility and Assurance

Indian travelers are increasingly prioritizing flexibility and assurance in their travel plans. Japan, Europe, the USA, and South Korea are the top destinations where Indians opted for zero cancellation for flight bookings. On the other hand, destinations like the UAE, Thailand, Europe, and the USA had the highest share of travelers purchasing travel insurance.

Indians also have a strong preference for additional baggage options, with travelers from Rajasthan booking the most extra baggage, followed by those from Tamil Nadu and West Bengal. Moreover, Europe, the UAE, Singapore, and the USA saw the highest share of travelers opting for Visa Rejection Full Refund, highlighting the importance of security and peace of mind when traveling abroad.

Trend 8: The Impulsive Travel Trend

One of the most intriguing findings from the report is the rise in last-minute travel bookings. Close to 50 percent of international flights and 56 percent of international hotel rooms are booked less than 14 days before the travel date. Oman, Nepal, and the UAE see the highest last-minute flight bookings, while Qatar, Oman, and Azerbaijan lead in last-minute hotel bookings. In contrast, European cities have the longest advance purchase windows, indicating that Indian travelers to Europe prefer to plan their trips well in advance.

Trend 9: India’s Emergence as a Global Travel Force

The How India Travels Abroad report underscores India's emergence as a global travel force. With more Indians seeking authenticity, luxury, and personal connections in their travel experiences, the travel industry must adapt to meet the evolving needs of this dynamic market. Whether it’s exploring the ancient ruins of Greece or sipping tea in the serene landscapes of Sri Lanka, Indian travelers are leaving their footprints across the globe, contributing to the growth of global tourism.

As the travel ecosystem continues to evolve, the opportunities for innovation and growth in the travel and tourism industry are boundless. The trends highlighted in this report not only reflect the changing preferences of Indian travelers but also provide valuable insights for businesses looking to cater to this ever-expanding market.

India’s rapidly growing young population, with a median age of 28 years, is driving a significant shift in consumer behavior, particularly in the Ready-to-Drink (RTD) beverage market. As convenience becomes a priority for this tech-savvy demographic, quick commerce platforms are playing a pivotal role in reshaping the way consumers purchase and experience beverages. Additionally, the country’s hot and humid tropical climate adds to the demand for hydrating and refreshing drinks that cater to the on-the-go lifestyle.

The RTD Beverage Market’s Remarkable Surge

The online Ready-to-Drink (RTD) beverage market in India has been witnessing substantial growth, particularly over the last year. A report by Redseer highlights a staggering 52 percent year-on-year (YoY) increase in the market's value during the AMJ 2024 period, reaching $121 million. This growth is strongly tied to the expansion of quick commerce platforms, which have made it easier for consumers to access RTD beverages anytime and anywhere.

Changing Consumer Preferences

A noticeable shift has occurred in consumer preferences for beverages, with non-carbonated drinks taking center stage. From April-May-June (AMJ) 2023 to AMJ 2024, there has been a significant rise in the penetration of non-carbonated drinks such as fruit juices, value-added dairy drinks like yogurt-based beverages, iced teas, and cold coffees.

This shift is further reflected in the remarkable surge of retail water and mango-based juices, which have grown by over 80 percent, making them the fastest-growing categories in the market. On the other hand, traditional carbonated drinks and non-mango juices have seen a slower growth rate, under 50 percent. The growing preference for healthier and more innovative beverage options is driving this trend.

Role of Quick Commerce in Transforming the RTD Industry

Quick commerce has emerged as a game-changer in the distribution and consumption of RTD beverages. With its focus on convenience and speed, this model has been instrumental in driving demand, contributing to 57 percent of the online RTD gross merchandise value (GMV). By offering consumers a wide array of Stock Keeping Units (SKUs) across different pack sizes, quick commerce platforms allow customers to experiment with new-age Direct-to-Consumer (D2C) brands.

For brands, this platform has become essential for testing the market with new flavors and innovations. Quick commerce allows brands to launch products faster and gather consumer feedback more efficiently. Additionally, the average order value (AOV) is higher on quick commerce platforms compared to slotted commerce, thanks to virtual combos and smaller pack sizes.

The Impact of Slotted Commerce

Slotted commerce platforms, though slower than their quick counterparts, still hold a substantial market share. These platforms are leading in the sales of mango-based juices and remain an important distribution channel for many brands. However, quick commerce platforms enjoy a higher price per liter for core carbonated drinks, driven by smaller pack sizes and increased consumer demand for convenience.

Key Highlights

• Online RTD Market Growth: 52 percent year-on-year growth in AMJ 2024, reaching $121 million.
• Mango-based Juices: More than 80 percent growth in retail water and mango-based juices, making them the fastest-growing category.
• Non-Carbonated Drinks: Increased penetration of non-carbonated beverages such as fruit juices, value-added dairy drinks, iced teas, and cold coffees.
• Quick Commerce Contribution: 57 percent of online RTD gross merchandise value (GMV) is attributed to quick commerce platforms.
• Slotted Commerce: Leads in mango-based juice sales but has lower prices per liter compared to quick commerce for carbonated beverages.
• Consumer Preferences: Increasing preference for healthier, non-carbonated beverages as consumers prioritize convenience and wellness.

India’s RTD Evolution

As the demand for healthier, on-the-go beverage options continues to rise, India’s RTD market is set for continued expansion. The influence of quick commerce and e-commerce platforms, combined with consumers’ changing preferences, offers an exciting opportunity for both established and emerging brands to innovate. This evolving market is opening doors for brands to introduce new flavors, healthier alternatives, and creative packaging, providing a fresh wave of growth in India’s beverage industry.

As 2024 unfolds, the grocery industry is navigating a landscape shaped by inflationary pressures, changing consumer behaviors, and evolving market trends. Despite the challenges, key shifts are influencing how brands approach their pricing strategies, sustainability efforts, and omnichannel growth. From a deceleration in private label growth to a significant increase in value shopping and a focus on eco-conscious products, the grocery sector is adapting to meet the needs of a rapidly transforming consumer base.

According to a recent NeilsenIQ report, these trends reveal how grocery brands must stay agile to remain competitive and drive sustainable growth. The report emphasizes the importance of omnichannel strategies, sustainability initiatives, and value-driven approaches, reflecting a consumer base that is increasingly digital, price-conscious, and environmentally aware.

Key Trends Shaping the Grocery Industry in 2024

Slowdown in Private Label Growth

After years of rapid expansion, private label growth is slowing. While private label products still achieved a market share increase of 19.5 percent, up 3 percent from last year, the report highlights a deceleration. This opens the door for major brands to regain momentum by focusing on brand loyalty, product innovation, and creating differentiation from their private label counterparts.

Sustainability Takes Center Stage

Sustainability is no longer just a trend; it’s a core demand in the grocery sector. An impressive 95 percent of consumers are actively trying to live more sustainably, driving grocery brands to focus on offering eco-friendly, transparent options. However, the report also notes that 26 percent of shoppers find it difficult to access sustainable products online, signaling an opportunity for brands to improve their online visibility and sustainable product offerings.

The Rise of Value Shopping

Value shopping continues to grow in popularity, with value retailers capturing 43.1 percent of the total dollar share, a 4 percent increase year-over-year. In particular, value retailer food sales have surged, now accounting for 36.1 percent of the food dollar share, up 5 percent year-over-year. This shift toward affordability and bulk purchases puts pressure on premium brands to showcase the value and quality of their offerings, beyond just price.

Promotional Strategies Undergo Transformation

Promotions remain a vital component of grocery marketing strategies, but their impact appears to be stabilizing. Promotional dollar share has risen to 28.4 percent, a 6 percent increase year-over-year, while promotional unit share has seen a modest increase of 3 percent year-over-year. Brands need to balance short-term sales boosts with long-term profitability, using sustainable promotional strategies that cater to both online and in-store shoppers.

Omnichannel Sales Drive Growth

The rise of omnichannel shopping is undeniable, with omnichannel consumers now representing 86 percent of consumer packaged goods (CPG) dollar sales. Online grocery sales are growing nearly five times faster than in-store sales, with e-commerce up by 10 percent over the past year compared to a 2 percent growth in brick-and-mortar sales. This digital shift underscores the need for grocery brands to optimize their online presence and distribution channels to meet evolving consumer expectations.

Key Highlights of the 2024 Grocery Report

• Private Label Growth: Market share increased to 19.5 percent, up 3 percent year-over-year.
• Sustainability: 95 percent of consumers aim to live sustainably, yet 26 percent struggle to find sustainable products online.
• Value Shopping: Value retailer sales now capture 43.1 percent of the total dollar share, up 4 percent year-over-year, with food dollar share rising to 36.1 percent.
• Promotional Trends: Promotional dollar share climbed to 28.4 percent, a 6 percent increase year-over-year, though unit share rose by only 3 percent.
• Omnichannel Sales: 86 percent of CPG sales are attributed to omnichannel shoppers, with online sales up 10 percent and in-store sales up by 2 percent.

The Road Ahead

As grocery brands head into the latter part of 2024, adapting to these trends will be crucial for long-term success. With private label growth slowing and sustainability becoming more prominent, there’s an opportunity for brands to reestablish their value through innovation and eco-friendly initiatives. The continued rise of omnichannel shopping also calls for a more robust digital presence, ensuring consumers can seamlessly transition between online and offline experiences.

Gone are the days when price was the sole deciding factor in the dairy aisle. Today, a new wave of health-conscious consumers is driving a surge in demand for premium dairy brands. The reasons behind this trend are multi-faceted, pertaining to characteristics of premium dairy as a sector in itself, the factors influencing consumer choices, as well as the impact this movement is having on the broader market and industries as whole.

The Rise of Health-Conscious Consumers

Modern consumers are increasingly focused on health and wellness. A 2023 NielsenIQ global survey found that 88 percent of consumers globally say they are willing to pay more for healthy products. This awareness extends to their dairy product choices. They seek options perceived as healthier, with a focus on natural ingredients and minimal processing.

Premium dairy products aren't just a marketing gimmick. They often boast distinct characteristics: organic, grass-fed, non-GMO, and hormone-free options. For instance, organic dairy is produced without synthetic pesticides or fertilizers according to USDA National Organic Program standards, and organic milk sales in the United States have grown steadily, reaching $2.3 billion in 2022. Grass-fed dairy comes from cows raised on pastures, leading to milk with potentially higher levels of omega-3 fatty acids and conjugated linoleic acid (CLA), according to a 2016 study published in the Journal of Dairy Science. Furthermore, non-GMO and hormone-free labels assure consumers that their dairy choices align with their values, with the non-GMO dairy market expected to reach $14.2 billion by 2027.

The Role of Taste and Quality in Consumer Decision-Making

While health is a priority, taste remains a significant factor. A 2022 study by the International Journal of Dairy Technology found that taste was the most important factor influencing consumer preference for yogurt, followed by health benefits. Premium dairy brands often deliver superior taste and texture, a result of careful sourcing and processing methods. Additionally, consumers value product consistency and trust the quality assurance practices employed by premium brands.

The Environmental and Ethical Considerations

Sustainability is playing an increasingly important role in consumer choices. A 2023 Cone Communications Sustainability Survey revealed that 83 percent of global consumers now say they consider a company's social and environmental commitments when making a purchase. Premium dairy brands are highlighting their commitment to environmentally friendly practices, such as responsible land management, reduced water usage, and renewable energy sources. Ethical treatment of animals also resonates with consumers. The American Society for the Prevention of Cruelty to Animals (ASPCA) reports that 80 percent of millennials are willing to pay more for products that are produced humanely. Premium brands that prioritize animal welfare, such as providing cows with access to pasture, are finding favor.                                                                                                                                               

The Influence of Branding and Marketing

Effective branding plays a crucial role in the premium dairy market. Brands communicate their unique selling points - organic certification, grass-fed practices, etc. - through clear messaging and packaging that emphasizes quality and ethical production. Premium dairy products come with a higher price tag due to the increased costs associated with natural farming methodologies, ethical animal treatment, and specialized processing. For instance, organic milk can cost up to 50 percent more than conventional milk. However, consumers are increasingly willing to pay a premium for products perceived to offer greater value – better taste, health benefits, and a clear conscience.

The Impact of Premium Dairy on the Broader Market

The global market for premium dairy products is expected to reach $332.4 billion by 2027. This trend is influencing the broader market as standard dairy producers may adapt by offering more natural or ethically sourced options to remain competitive. In India, the rise of premium dairy is evident with brands focusing on organic milk, A2 milk (derived from specific breeds like indigenous Indian cow breeds), and other health-centric products. Indian companies are emphasizing traditional practices combined with modern sustainability efforts to attract the health-conscious segment.

Challenges and Future Prospects for Premium Dairy

Despite its growth, the premium dairy sector faces challenges, including maintaining consistent supply chains to meet growing demand and balancing ethical and sustainable practices with affordability. However, the future looks bright with potential for innovations in areas like alternative packaging, sustainable and biodegradable solutions to reduce environmental impact, animal welfare initiatives such as wearable trackers to monitor cow health and well-being, and new product development exploring plant-based alternatives or dairy products with added functional benefits like probiotics.

Consumer Testimonials: Why They Choose Premium Dairy

Real people are driving this trend. For instance, many Indian consumers have switched to A2 milk. Foodies who prioritize taste find the difference in taste between organic, grass-fed butter, and regular butter incredible and worth the extra cost. Ethically-conscious consumers choose brands committed to animal welfare, emphasizing the importance of humane treatment of cows. These testimonials reveal a shift in priorities, with many choosing premium dairy for the taste, perceived health benefits, and the assurance that they are supporting ethical and sustainable practices.

Conclusion

The rising demand for premium dairy reflects a significant shift in consumer priorities toward health, sustainability, and ethical practices. This movement is transforming the dairy industry, encouraging innovation and higher standards. In India, it offers a unique opportunity to revitalize traditional practices, blending them with modern sustainability efforts. As consumers continue to seek quality and transparency, premium dairy brands are poised to lead this change, promoting a more informed and responsible marketplace.

Looking ahead, the premium dairy sector holds immense potential to influence broader agricultural practices and consumer habits. By embracing innovation and maintaining a steadfast commitment to quality and ethics, these brands can shape a healthier, more sustainable future. This journey towards excellence is not just about producing superior dairy products; it's about creating a legacy of mindful consumption and responsible production that benefits everyone—from farmers to consumers and the planet we all share.

Authored By

Rajesh Degala, VP Sales, Sid's Farm

As Starbucks India celebrates its journey across 61 cities, the brand's success is attributed to a blend of local adaptation and innovative retail strategies. Adrit Mishra, COO of Starbucks India, in a discussion with IndianRetailer talks about the brand's transformation into a modern, innovative hybrid retailer, ensuring brand consistency and market penetration in a diverse nation like India.

The coffee market in India has seen significant growth in recent years. According to industry reports, the market is expected to grow at a CAGR of 12 percent over the next five years. This growth is driven by increasing urbanization, rising disposable incomes, and the growing café culture among the youth.

Starbucks, with its innovative strategies and local adaptations, is well-positioned to capitalize on this growth. The introduction of smaller cup sizes and local flavors has helped the brand penetrate deeper into the Indian market. Additionally, the focus on creating a consistent customer experience across locations has strengthened brand loyalty.

Embracing Familiarity and Local Flavors

Starbucks has always been about creating a welcoming environment for its customers. In India, this meant integrating familiar flavors and local delicacies into their menu. "If in your menu you have items which are familiar to Indian consumers, I think they will get hooked on to you," says Mishra. This insight has driven product innovation for the past several years.

From Frappuccinos tailored for Diwali and Holi to the introduction of milkshakes, masala chai, and filter coffee, Starbucks has ensured that its offerings resonate with local tastes. "We have items like the Rayalaseema Mutton Bun in the south and the Kosha Manchur Wrap in Calcutta," Mishra adds. This localization strategy has been crucial in creating a connection with consumers across different regions.

Adapting to Consumption Patterns

Understanding the local consumption patterns was another pivotal aspect of Starbucks India's strategy. "We realized that a traditional cup of morning tea or coffee in India is 150 to 180 ml," Mishra explains. This insight led to the creation of the 'Pico' size, a 180 ml cup of coffee available only in the Indian market.

Additionally, recognizing the low penetration of coffee consumption outside southern India, Starbucks focused on introducing flavors and drinks that gradually lead consumers on a journey towards appreciating coffee. "When we started, customers mainly asked for cappuccinos or lattes. Now, they request light roast coffee with almond or oat milk," Mishra notes. This evolution is driven by coffee tastings conducted by Starbucks partners, helping to build a coffee culture in a traditionally tea-dominated market.

Strategic Retail Expansion

Expanding beyond the first 100 locations posed significant challenges for Starbucks India. Mishra highlights three critical factors influencing their expansion strategy: consumer availability, product innovation, and skilled personnel. "A retail store has to run 10-12 hours. You need to see consumers coming along across day parts," Mishra explains. Identifying areas where consumers are present throughout the day ensures the store's viability.

Product innovation also plays a key role. For instance, in response to consumer demand, Starbucks introduced a green coffee refresher. "We look at the consumers, their consumption patterns, and what they typically eat and drink, this consumer-centric approach helps in tailoring the product portfolio to meet local preferences," says Mishra.

Investing in People

The success of Starbucks India is also attributed to its focus on people. "The toughest challenge for any retail experience brand is to ensure the experience is consistent across locations," Mishra asserts. Starbucks India has made significant investments in training and development, ensuring that their partners provide exceptional service.

The company also emphasizes diversity, with 40 percent of its workforce being female. "Thirty of our stores are run by women," Mishra proudly states. Flexibility in operations, such as allowing day-end inventory processes to be conducted in the morning, has facilitated greater participation of women in the workforce.

Co-Creation and Merchandising

Starbucks India has ventured into co-creation and merchandising, partnering with designers like Sabyasachi and Manish Malhotra. "We have just scratched the surface. Understanding consumer use cases and setting the right price points are crucial for the success of merchandising in India. As Indians are exposed to diverse experiences, the potential for merchandise sales grows. Our strategy is to expand the category, do like-minded partnerships, and look at occasions to justify the value of that merchandise," Mishra explains.

Starbucks India’s journey is a testament to the power of local adaptation and innovation. By embracing local flavors, understanding consumption patterns, and investing in people, Starbucks has successfully transformed into a modern, innovative hybrid retailer. As the coffee market in India continues to grow, Starbucks is poised to lead the way, offering a unique blend of global standards and local flavors.

Adrit Mishra encapsulates the brand’s philosophy, "Our success lies in understanding our consumers and continuously evolving to meet their needs. We are committed to providing an exceptional Starbucks experience across India, one cup at a time."

The clink of a full pocket after salary day may have got you thinking about how much you have to spend on groceries and food. Are all those food delivery app orders stacking up? You're not alone. As incomes rise, spending habits evolve, leading to significant changes in various sectors. One of the most notable shifts is seen in the food and grocery sector, which is emerging as a new focus in retail investment. This trend isn't confined to India; it's a global phenomenon driven by increased GDP per capita and changing consumer preferences. Let's dive into why the food and grocery sector is attracting so much attention and investment.

Economic Growth and Rising Incomes

One of the primary drivers behind the surge in the food and grocery sector is economic growth. When a country's GDP per capita surpasses $2,000, it signals that basic needs like food, clothing, and shelter are largely met. At this stage, people begin to allocate more of their income towards food and other non-essential items. This shift is evident in India, where per capita spending on food has been rising steadily. For instance, in urban areas, the average monthly per capita expenditure (MPCE) more than doubled from Rs 2,630 ($31.73) in 2011–12 to Rs 6,459 ($77.93) in 2022–23. Similarly, in rural areas, MPCE rose from Rs 1,430 ($17.25) to Rs 3,773 ($45.52) during the same period. Innovative food ventures are responding to this demand by offering high-quality, preservative-free options with extended shelf lives, catering to the evolving tastes of consumers.

The Restaurant and Dining-Out Boom

As incomes continue to rise and cross the $4,000–$5,000 threshold, the growth extends beyond groceries to the restaurant industry. People start dining out more frequently, driven by higher disposable incomes and a preference for convenience. Additionally, with the increasing cost of labor for cooks and domestic help, more people are opting to order in or eat out rather than cook at home. This trend not only boosts the restaurant industry but also fosters a vibrant street food culture. New-age one-stop shops for Indian sweets are also helping in this boom by increasing the average order value (AOV). Some of these vendors offer Indian sweets with a six-month shelf life in single-serve formats, revolutionizing restaurant menus by addressing shelf-life challenges and satisfying post-meal cravings.

Narrowing Cost Gap Between Eating Out and Cooking at Home

Currently, there's a significant price difference between buying food from outside and cooking at home, with the former costing 3.6 to 4 times more. However, as this gap narrows to about 1.6 to 2.2 times, the convenience of buying food from outside becomes more attractive. This shift is expected to drive further growth in the food service industry. The convenience factor is further enhanced by innovative solutions provided by some new-generation food platforms, making it easier for consumers to access high-quality, ready-to-eat meals at competitive prices. These platforms are leveraging technology and scale to bring down costs, making eating out or ordering a more feasible option for a larger segment of the population.

Food for Thought

As we navigate through our busy lives, the convenience of having high-quality, ready-to-eat meals at our fingertips becomes increasingly appealing. With rising incomes and changing lifestyles, the food and groceries sector is transforming before our eyes. From splurging on dining out to embracing the ease of ordering in, consumers are driving this growth with their evolving preferences.

New-age one-stop shops for Indian sweets are playing their part in this delicious revolution, offering innovative solutions that make our dining experiences even sweeter. These ventures are not only meeting the demands of convenience but also ensuring that we don't have to compromise on taste or quality. So next time you find yourself deciding between cooking at home or trying something new, remember that the food industry's exciting evolution has plenty to offer.

-Authored By Sanket S., Co-founder, Scandalous Foods

India's culinary landscape is on the cusp of a significant transformation. The food services market, which includes both dining out and ordering in, is currently valued at a staggering Rs 550K Crore. This burgeoning market is set to grow at an impressive annual rate of 10 percent to 12 percent, potentially reaching Rs 900K to Rs 1000K Crore by 2030. The driving forces behind this growth are robust fundamentals such as an expanding customer base, an increase in consumption occasions, and a surge in supply. Notably, online food delivery is expected to outpace the overall market, growing at a remarkable 18 percent CAGR and contributing 20 percent to the total food services market by the end of the decade.

These insights come from the latest study, “How India Eats”, released by Bain & Company and Swiggy. The report delves into the intricate demand characteristics of the Indian food services market and identifies trends that will shape its future.

Riding the Wave of Growth

Rohit Kapoor, CEO of Food Marketplace, Swiggy, highlighted the buoyant growth in the Indian food services market, particularly in food delivery. "Higher incomes, digitization, improved customer experience, and a desire to try new experiences have all contributed to this growth. We are very upbeat about the future. For instance, China has four times the number of restaurants per million urban population compared to India. This study highlights this headroom and suggests that the Indian food service market catering to middle- and higher-income segments will expand from Rs 400-500 K crore at present, to about Rs 1000 K crore by 2030," he explains.

Navneet Chahal, Partner and co-author of the report, echoed this optimism, stating, "The Indian food services market stands at the cusp of transformation. The sector’s dynamic nature, characterized by shifting consumer behaviours, digitization, and regional diversity, offers immense growth potential. As we look toward the next decade, with an estimated growth rate of 10 percent–12 percent annually, exciting opportunities loom on both the demand and supply fronts. By 2030, the market is poised to serve an additional 110 million customers, gradually shifting eating out from a special event into a convenient lifestyle."

A Decade of Evolution

The past decade has seen the food services market undergo substantial evolution, marked by the rise of restaurant chains and the proliferation of online food delivery services. This shift reflects significant changes in consumer behavior and industry dynamics. According to the study, around 70 percent of food services consumption as of 2023 is concentrated in the top 50 cities and among upper-middle and high-income segments. However, the next wave of growth is expected to come from Tier II and beyond cities.

Gen-Z and younger cohorts, who currently make up 40 percent of consumption, exhibit a higher propensity to eat out. As their purchasing power increases, this trend is expected to grow. On average, each customer orders from more than three cuisines and six restaurants on an online platform annually, indicating a strong desire for variety in dining experiences.

The 2030 Vision

Looking ahead, the Indian food services market is poised for continued growth, driven by an expanding customer base and significant shifts in dining habits. The addressable customer base is expected to increase by 110 million, growing from the current 320-340 million to approximately 430-450 million by 2030. This growth will be fueled by macroeconomic tailwinds such as rapid urbanization and rising affluence.

Currently, eating out is a special event for Indian consumers, with an average frequency of five times per month. This is expected to rise to seven to eight times by 2030. This gradual shift indicates a transition from special occasions to a matter of convenience, with new dining occasions and greater access through the expansion of organized supply and the growth of food delivery services. This trend mirrors developed markets like the US and China, where eating out is convenience-led and occurs 25-30 times a month, suggesting significant potential for new dining occasions in India.

The Rise of Online Food Delivery

Online food delivery has seen steady growth, with penetration rising from 8 percent to 12 percent between 2019 and 2023, representing a 2.8 times growth compared to the overall food services market. The COVID-19 pandemic accelerated this shift. However, there remains substantial growth potential, especially when compared to markets like the US and China, which have double the penetration rates of India.

The shift to online food delivery has unlocked new growth avenues and permanently altered consumption preferences. This includes an uptick in new dining occasions, evolving customer criteria for selecting restaurants, and increased competition. Driven by higher adoption of digitization in customer journeys and greater accessibility, online food delivery is expected to grow at approximately 18 percent year-on-year, reaching Rs 212K crore by 2030. Market penetration is also expected to rise from the current 12 percent to around 20 percent by 2030.

The Future of Dining Out

The future of dining out in India is set to be shaped by several key trends. These include the rise of self-love, with consumers prioritizing personal well-being and indulgence; an experience upgrade, where dining out becomes a holistic experience rather than just a meal; digitization, which will enhance convenience and accessibility; and glocalization, which combines global culinary trends with local flavors.

As convenience-led formats such as Quick Service Restaurants (QSRs) and cloud kitchens gain traction, offering quick service, simplified menus, and value for money, they are expected to grow 40 percent faster than the overall market from 2023 to 2030.

The Indian food services market is on a vibrant and dynamic growth trajectory. With evolving consumer behaviors, digitization, and regional diversity, the market is set to offer exciting opportunities and experiences for both consumers and businesses alike. The next decade promises to be a flavorful journey, transforming how India eats.

Few drinks in the spirits world are as fascinating and exciting as Scotch or Whisky. These cherished beverages are not just about what's in the glass—they're about the stories they tell, the cultures they represent, and the art that goes into every drop.  In Scotland, whisky lovers go on pilgrimages to distilleries in order to find out the secrets behind their favorite spirit. The Kentucky Bourbon Trail invites travelers to explore the heartland of American Whisky, where each sip tells a tale of history and innovation. The tales are many but many still don’t know what is the real difference between the age-old whisky and the reverential scotch.

Whisky lovers from all over the world gather together at festivals and tastings to talk about their love of whisky, share stories, and debate. Whisky brings people together because of shared experiences and a passion for quality, whether you're drinking in the cozy pub in Edinburgh or sampling bourbon at an American bar. But within this world lies a prestigious sub-category: Scotch. Understanding the distinction between Scotch and whisky is crucial for any enthusiast. It's an invitation to explore, to enjoy, to celebrate Scotch and Whisky. Each glass is a journey of history and taste, showing us the skill and dedication of those who make it.

Read More: Top rum Brands in India

The Taste which Drives the Indian Market:

The India Scotch Market size stood at $ 3.8 Billion in 2024 and is expected to cross $ 6.8 Billion by 2033, at a Compound Annual Growth Rate of 6.3 percent during the forecast period of 2024-2033. The Whisky Market was calculated as $ 21.13 billion in 2023. In perspective of the forecast period 2024-2030, it is analyzed that India's Whisky Market would have a growth rate of 4.61 percent reaching a value of $ 28.97 billion by 2030.

Scotch whisky can be only matured and mostly bottled at a strength of not less than 40 percent (ABV) still, some producers and connoisseurs like to get a higher percentage, for example, 43 percent which is the standard in duty-free shops. Some 1-litre bottles and other older types of single malt scotch whiskies are also likely to be filled at 43 per cent ABV. There is a convention that whisky drinks are taken in the standard shot which measures 1.5 which is usually 43 millilitres. However, bars and pubs may offer shots of 35 or 50 millilitres. The amount of alcohol within a shot depends on the style and type of whisky manufacture, however, one shot of 40 percent ABV whisky is equal to one unit. A 700 mililitre bottle of whisky at 40 percent ABV will contain approximately 28 units of alcohol.

Scotch: Where Scotland's Spirit Comes Alive

Scotch whisky is made primarily from malted barley, and its distillation in copper tanks seems to whisper tales of the previous generations. In some distilleries, peat smoke, a traditional method of adding a distinctive earthy flavor, is added to the whisky. Each cask absorbs the essence of its surroundings, whether it's a salty air from coastal distilleries or flower meadows in the Lowlands when maturing in oak barrels.

It's like you're experiencing Scotland in a glass when you drink Scotch. Maybe you'll taste the sweetness of honey, the warmth of spices, or maybe a hint of peat that's lingering in your mouth. The pride of Scottish heritage enjoyed and cherished by whisky lovers all over the world, is carried with each bottle of Scotch.

Whisky: A World of Flavors and Traditions

You'll discover the world of Whisky, each type having its own special character, as you travel outside Scotland. Bourbon reigns supreme in America's heartland, with its rich caramel notes and a hint of vanilla aged patiently in burned oak barrels that produce an intense golden color. Rye Whisky brings a spicier kick, beloved for its bold flavors that dance on the tongue.

Whisky is as smooth and welcoming in Ireland as the graceful hills. Canada's Whisky provides a slight hint of sweetness, perfect for sipping or mixing into traditional cocktails, which are complemented by the country's quiet charm. Each type of Whisky is a testament to its heritage. There are Whiskys for every mood and occasion, whether you're drawn to the strong flavor of bourbon, the smooth taste of Irish Whisky or the versatility of Canadian blends.

Key Differences Between Scotch and Whisky 

Below are the key differences between Scotch and whisky:

Ever felt overwhelmed by the whisky aisle? You're not alone! While countless bottles vie for your attention, two titans stand out: Scotch and Indian whiskies. But what separates these amber powerhouses? Let's grab a dram and delve into the world of whisky!

Discover the Flavors: Scotch vs. Whisky Tasting Guide

Scotch:

1. Highland Scotch: Imagine a gentle breeze carrying the scent of wildflowers and citrus orchards. This Scotch is light, floral, with hints of honey that dance on your palate.
Example: The Glenlivet

2. Speyside Scotch: Picture biting into a juicy, ripe apple while savoring a piece of sweet, delicate pastry. Speyside Scotch is smooth, sweet, and filled with fruity elegance.
Examples: Glenfiddich, Macallan

3. Lowland Scotch: Think of a fresh spring meadow, where the air is filled with the scent of grass and a touch of grainy spice. This is the lightest and most refreshing of all Scotch varieties.
Example: Haig Clubman

4. Islay Scotch: Envision a cozy campfire on a windswept beach, where the smoky aroma of peat fills the air. Islay Scotch is intensely smoky, perfect for those who love bold flavors.
Examples: Laphroaig, Ardbeg

Whisky:

1. Amrut Fusion: Dive into a tropical paradise with flavors of exotic fruits, crunchy nuts, and a medley of spices. It's a complex, thrilling adventure for your taste buds.
Example: Amrut Fusion

2. Paul John: Experience the warmth of golden honey, zesty citrus, and a hint of gentle smoke. This single malt is like a sunset in a glass, soothing and intriguing.
Example: Paul John

3. Rampur Select: Indulge in the rich, creamy notes of vanilla and toffee, accented by a touch of spice. Aged in ex-bourbon casks, this whisky offers a comforting, luxurious sip.
Example: Rampur Select

The Final Sip

At IndianRetailer, we explore the world of whisky is as diverse as the people who enjoy it. Scotch, with its rich history and regional variations, is a true classic. But Indian whiskies are pushing boundaries, offering exciting new flavor profiles. So, the next time you're at the liquor store, don't be afraid to explore beyond the familiar brands. You might just discover your new favorite dram! And in every sip of Scotch or Whisky, raise your glass and toast to the story.

 FAQs on Scotch Vs Whisky:

1. Is Scotch the same as whisky?

No, Scotch isn’t the same as whisky. Scotch is a type of whisky made in Scotland following strict regulations. Whisky, on the other hand, can be made in different countries and doesn't have to follow the same rules.

2. Which has more alcohol whisky or Scotch?

The alcohol content in whisky and Scotch can vary, but they generally have similar alcohol levels. Both typically range between 40% and 50% alcohol by volume (ABV). So, neither one consistently has more alcohol than the other.

3. Which is the strongest whisky?

The strongest whisky can vary, but some of the highest alcohol content whiskies include brands like Bruichladdich X4+1 Quadrupled Whisky and Glenfarclas 105, which can have ABV levels as high as 60% to 70%. Always check the label for the specific alcohol content.

Byg Ventures, the parent company behind renowned brands like Byg Brewski and Bob’s Bar, has carved a niche in the food and beverage industry through innovation, dedication, and a keen understanding of consumer desires. Ajay Gowda, Partner, Byg Ventures, shares the story behind Byg Brewski’s evolution from a single outlet to a celebrated name in Bangalore’s dining scene.

"Since our inception, we have grown to three outlets in Bangalore. We started Byg Brewski at Sarjapur, aiming to offer Bangaloreans an alfresco dining experience that brings the fun atmosphere of a town square fair," says Ajay Gowda. The first outlet's success was a testament to its vision of creating open, nature-connected spaces where guests could enjoy the breeze and a lively ambiance.

The flagship outlet at Hennur, a sprawling space accommodating 1,600 guests, marked a significant milestone. It includes Gylt, an entertainment space featuring performances by various artists, DJs, and international acts. "We wanted to elevate the entertainment quotient, and Gylt has been a captivating addition for our guests," Ajay adds.

The Growth of Byg Brewski

Byg Brewski’s journey continued with the opening of the Yeshwanthpur outlet, which offers a unique "eagle on a cliff" ambiance. Despite the challenges posed by the COVID-19 pandemic, Byg Ventures completed this project, further solidifying its presence in Bangalore.

"Our Yeshwanthpur outlet feels like an eagle on a cliff. It represents our journey and resilience, even during tough times like the pandemic," Ajay reflects. This resilience and commitment to excellence have been pivotal in Byg Brewski’s success.

Introducing Bob's Bar and JollyGunj

Byg Ventures doesn’t stop at Byg Brewski. Bob’s Bar, another gem in their portfolio, offers a nostalgic experience reminiscent of old Bangalore. "Bob’s Bar is more of a cult brand than Byg Brewski. We receive fan art and have a strong following on social media. It’s a delight, bringing value and affordability to our guests," Ajay proudly shares.

Looking ahead, Byg Ventures is set to launch JollyGunj, a brand curated for the Bangalore market with influences from various Indian cuisines. "JollyGunj encapsulates the spirit of Calcutta, blending faded grandeur and scruffy charm. It's designed to appeal to guests from across India," Ajay explains.

New Ventures on the Horizon

Byg Ventures is not just expanding its dining offerings but also stepping into the retail space. "We are entering truly experiential and explorative liquor retail. Our goal is to create engaging spaces where people can spend hours exploring a variety of liquors from around the world," Ajay reveals. This venture aims to make the retail experience as captivating as their dining spaces.

The Supply Chain Strategy

One of the critical aspects of Byg Ventures' success is its robust supply chain management. By centralizing cooking and procurement processes, the company ensures consistency across its outlets. "We have a central kitchen for Bob’s Bar, where food is semi-cooked and finished at the outlet level. This helps maintain quality and efficiency," Ajay explains.

Byg Ventures is also exploring direct partnerships with farmers to ensure the quality of their ingredients. "We are working on aligning with farmers for contractual production. This will help us source organic and high-quality produce directly from the farms," Ajay adds.

Creating Lasting Brands

At the heart of Byg Ventures’ success is a philosophy focused on creating brands that resonate with guests and stand the test of time. "We want to create brands that can last a very long time. Our goal is to be heritage spaces that guests love to visit repeatedly," Ajay emphasizes.

By understanding their target audience and curating experiences that cater to different demographics, Byg Ventures ensures each brand has a unique appeal. From the youthful energy of the upcoming Repeat bar to the luxurious experience of their affordable luxury brand, every venture is thoughtfully designed.

Byg Ventures leverages technology to enhance the guest experience and streamline operations. By incorporating tech-savvy solutions like digital menus and automated ordering, they free up staff to engage more meaningfully with guests. "Technology allows our staff to become true guest ambassadors, enhancing the overall experience," Ajay notes.

A Vision for National Expansion

The future looks promising for Byg Ventures, with plans to expand beyond Bangalore into cities like Hyderabad, Pune, NCR, and Mumbai. "Our next expansion will include 28 to 30 outlets in major cities. We are also looking to enter tier-two cities as part of our growth strategy," Ajay reveals.

Byg Ventures also has its sights set on an IPO in the next few years, aiming to solidify its position as one of the top F&B operators in India. "We see ourselves hitting the IPO in about three and a half years. Our ecosystem will include bars, restaurants, experiential liquor retail, and our liquor products," Ajay shares.

A Legacy in the Making

Byg Ventures’ journey from a single outlet to a burgeoning F&B empire is a testament to innovation, resilience, and a deep understanding of consumer needs. With a diverse portfolio of brands and ambitious expansion plans, Byg Ventures is set to leave a lasting legacy in the Indian hospitality industry.

"Five years from now, we envision Byg Ventures as a top F&B operator in the country, with a strong presence in major cities and an ever-growing loyal customer base," Ajay concludes.

In recent years, the landscape of the food and beverage (F&B) industry has undergone a significant transformation, largely fueled by the rapid growth of e-commerce. With the rise of online platforms and digital marketplaces, consumers now have unprecedented access to diverse culinary offerings from the comfort of their homes. Local F&B businesses have bridged the gap between their products and audiences by establishing a strong presence on digital platforms, whether it's through third-party delivery services, online marketplaces, or your e-commerce website.

One of the first steps for local F&B businesses to capitalize on the e-commerce boom is establishing a strong presence on digital platforms. Whether through third-party delivery services, online marketplaces, or owning an e-commerce website, embracing the digital marketplace allows you to reach a broader audience and tap into new markets beyond your physical location. By making your products available online, you can cater to the growing demand for convenience and accessibility among consumers.

Social media on the other hand has become a powerful tool for promoting businesses and engaging customers. Local F&B businesses can leverage platforms like Instagram, Facebook, and Twitter to showcase their offerings, share behind-the-scenes content, and interact with their audience more personally and authentically. Investing in targeted digital marketing campaigns can help you reach potential customers and drive traffic to your e-commerce channels. By harnessing the power of social media and digital marketing, you can effectively amplify your online presence and attract more customers to your business.

In the digital age, customer experience is more important than ever before. Local F&B businesses must prioritize delivering exceptional service and soliciting customer feedback to improve and evolve continuously. Features like live chat support, easy-to-navigate websites, and seamless ordering processes can enhance the overall customer experience and encourage repeat business.

Lastly, with the upcoming festive season combined with events like IPL and WPL, F&B businesses have excellent opportunities to take advantage of heightened consumer spending. Businesses can attract customers and increase sales by offering special promotions, discounts, and themed menus. Utilizing e-commerce platforms is ideal for promoting these offers and reaching a broader audience.

The e-commerce boom presents unprecedented opportunities for local F&B businesses to thrive and grow in an increasingly digital world. By embracing the digital marketplace, leveraging social media and digital marketing, adapting menus and packaging for online orders, prioritizing customer experience and feedback, and fostering community engagement and loyalty, local F&B businesses can capitalize on this digital revolution and emerge stronger.

Mohammed Bhol, Co-Founder & CEO, House of Biryan

The Indian hospitality industry is currently undergoing a significant transformation with an increased emphasis on sustainability. According to UNWTO the hotel sector accounts for around 1 percent of global carbon emissions and this is set to increase. The sector also faces various challenges, including rising energy consumption and environmental degradation, the demand for innovative solutions has become more urgent than ever. In response, eco-friendly solutions are emerging with added benefits such as acoustics, becoming key components in the construction and design landscape without compromising aesthetics or performance.

Today, glass is a symbol of sustainability, and its incorporation into eco-friendly acoustic solutions allows for the creation of welcoming, well-lit spaces that elevate the overall guest experience. Technological advancements have led to the development of modern glass solutions designed to address environmental challenges unique to India, such as high humidity, noise pollution, and dust.

To cater to the specific needs of the Indian hospitality market, innovative solutions like noise-reducing facades and dust-resistant coatings have been introduced, ensuring comfort and serenity for guests and residents alike. The sustainability credentials of these eco-friendly acoustic solutions go beyond their performance, as their lifecycle is carefully examined to minimize environmental impact.

In addition to their acoustic benefits, these materials offer several other advantages, such as faster construction times, reduced weight, and enhanced fire safety. The use of sustainable materials, like gypsum, which can be recycled indefinitely, further contributes to the eco-friendly credentials of these solutions. The implementation of eco-friendly acoustic solutions also inspires creativity and innovation among architects and designers. Glass is increasingly used as a medium for artistic expression, pushing the boundaries of hospitality design. Intricate glass installations and dynamic facades that respond to environmental cues demonstrate the limitless possibilities of combining sustainability and aesthetics in the industry.

Moreover, the integration of these solutions into the hospitality sector has a significant impact on guest satisfaction. By addressing noise pollution, hotels can prioritize the use of advanced sound insulation materials and techniques to minimize noise transmission between rooms, corridors, and public spaces. Innovative solutions like gypsum drywall and acoustic glass can significantly improve sound insulation, providing guests with a quieter and more relaxing environment.

As the hospitality industry continues to grow, the importance of eco-friendly acoustic solutions will become more pronounced. Sustainable design principles will become essential for all types of hotels, from boutique establishments to sprawling resorts. The increasing demand for eco-friendly solutions will drive innovation, leading to positive change and shaping a more sustainable future for generations to come. Furthermore, the adoption of eco-friendly acoustic solutions reflects a broader trend in the hospitality industry towards social responsibility and environmental stewardship. Hoteliers are recognizing the importance of adopting sustainable practices not only for the well-being of their guests but also for the long-term health of the planet. By incorporating eco-friendly materials and technologies into their properties, they are demonstrating a commitment to reducing their environmental footprint and promoting a more sustainable future for all.

Additionally, the rise of eco-friendly acoustic solutions in Indian hospitality is a testament to our collective commitment to building a better, more sustainable world. The future of the hospitality sector is brighter and greener than ever before. Hoteliers must embrace these innovative solutions to enhance the guest experience and contribute to a more sustainable and responsible industry. By doing so, they will be better equipped to meet the challenges of a rapidly changing world and ensure the long-term success of their businesses.

Given the continuous evolution of the hospitality industry, it is vital for stakeholders to recognize the importance of sustainability and adapt accordingly. Through the adoption of innovative, eco-friendly acoustic solutions, hotels can provide their guests with a comfortable, serene environment while simultaneously contributing to a greener, more sustainable future. In this way, the industry can strike a balance between meeting the needs of its guests and fulfilling its social and environmental responsibilities.

 

Authored By

Venkat Subramanian, Managing Director - Gyproc, Insulation and Mortars Business, Saint-Gobain India

In the past 12 months, Swiggy has orchestrated the delivery of an astonishing 30.29 million pizzas, a staggering quantity that, when laid out, could cover the distance between the bustling cities of Delhi and Mumbai approximately 6.4 times! However, the narrative goes beyond sheer volume to unveil the unique pizza culture entrenched in the vibrant cities of Bengaluru, Mumbai, and Delhi. These urban centers have emerged as the veritable hotspots where pizza enthusiasts passionately battle it out for the ultimate slice of glory.

In the dynamic landscape of global celebrations, where moments of jubilation unfold, and culinary preferences become a part of cultural rituals, pizza has consistently commanded attention. This Italian marvel, adorned with a crispy crust, luscious cheese, and an array of delectable toppings, has become an integral part of festivities worldwide. As the world eagerly anticipates the grandeur of events like the World Cup Finals, the festive fervor of New Year's Eve, and the upcoming charm of Valentine's Day, the essence of these occasions finds a delectable companion in the universally loved pizza.

When Swiggy undertook the fascinating exploration into India's profound romance with the sizzling and cheesy pizza, the analysis, spanning from the 9th of February 2023 to the 7th of February 2024, unraveled captivating insights into the popularity and trends associated with this global culinary treasure.

Within this pizza panorama, an individual from Chandigarh took center stage, stealing the spotlight by ordering a jaw-dropping 558 pizzas in the span of a single year. This extraordinary feat stands as a testament to an unparalleled love for the artistry of pizza-making.

Pizza, far from being confined to mere celebrations, caters to various occasions, be it a solitary craving or a convivial group gathering. The golden hours for satiating these pizza cravings, as revealed by the analysis, fall between 7 PM and 11 PM, with over a third of orders pouring in during the dinner hours. In the ongoing debate between classic and quirky pizza preferences, the Margherita emerges as the undisputed champion across all cities, showcasing the timeless appeal of simplicity and authenticity.

Yet, pizza, being the sociable star that it is, never stands alone. The report brings to light the favored companions of pizza enthusiasts – garlic bread, cheese dips, and refreshing beverages. These accompaniments solidify the idea that Indians know how to elevate their pizza parties with a diverse palette of flavors.

Beyond the statistics and trends, the exploration into the world of pizza reveals intriguing stories of celebration. In 2023, a Swiggy user from Bhubaneswar embarked on a culinary adventure by ordering an astounding 217 pizzas in a single order, setting a remarkable precedent for pizza enthusiasts across the country.

The President of India, Smt. Droupadi Murmu, recently shed a vibrant spotlight on the phenomenal strides that the tourism sector had taken in the last decade. With the government's rock-solid commitment to progress, she passionately highlighted the remarkable achievements, ground-breaking initiatives, and the audacious vision that shaped the future. As she celebrated the unprecedented surge in India's tourism, a powerhouse not just for exploration but a significant youth employment hub.

The driving forces behind this tourism whirlwind, as eloquently articulated by the President, were India's ascending global stature that has sparked worldwide curiosity. The magic ingredient? Enhanced connectivity, strategically woven through the construction of airports across the nation, acting as a pivotal catalyst. And the cherry on top? The enchanting regions of the North East, Andaman-Nicobar, and Lakshadweep, which were now witnessing an influx of travelers, setting records and creating travel tales that resonate globally. Buckle up for India's tourism odyssey!

Pilgrimage and Heritage: A Cultural Renaissance

President Murmu shed light on the government's emphasis on pilgrimage destinations and historical sites. Pilgrimage in India has become more accessible, and heritage tourism is capturing global interest. Astonishing numbers were shared, with millions visiting iconic sites like Kashi, Mahakaal, and Kedar Dham. She highlighted the unprecedented expansion of facilities at pilgrimage sites in every corner of India, uniting the East, West, North, and South in a cultural renaissance.

Let’s take a look at some of the recent numbers: In the five days of Ram Lalla’s Pran Pratishtha on January 22, 13 lakh devotees have visited Ayodhya Dham itself!

Madhavan Menon, Executive Chairman, Thomas Cook India Ltd., enthusiastically hailed the government’s initiative, “We welcome the special focus on Domestic Tourism which represents a vibrant growth driver via the government’s plan of long-term interest free loans to States; development of iconic tourism centres by States along with marketing on global standards. Noteworthy is the reference to Spiritual Tourism and projects for port connectivity, tourism infrastructure and amenities on islands including Lakshdweep – aimed at development of India’s hidden gems and employment opportunities.” 

Expanding India's role as a global destination for meetings and exhibitions, President Murmu mentioned the creation of facilities like Bharat Mandapam and Yashobhoomi. The President envisioned tourism as a major source of employment in the near future.

Kush Kapoor, CEO, Roseate Hotels & Resorts elaborated, “”FM has underscored a strategic move to reshape India’s MICE (Meetings, Incentives, Conferences, and Exhibitions) landscape by encouraging states to develop iconic tourist centers. The commitment to promoting these centers through long-term interest-free loans signifies a visionary approach, fostering a thriving ecosystem for local entrepreneurs. The recognition of G20 meetings as a showcase of India’s diversity is a powerful endorsement.”

Interim Budget 2024: A Catalyst for Transformation

The Interim Budget 2024, unveiled by the Finance Minister, brought forth key initiatives supporting the tourism sector's growth. The railway and aviation sectors took center stage, aligning with the broader vision for economic development. "Building of airports at various places is also advantageous. Now, Northeast is witnessing record tourist arrivals. Now there is heightened excitement about Andaman-Nicobar and Lakshadweep islands," President Murmu had said prior to the unveiling on the Budget 2024 yesterday.

Under the PM Gati Shakti initiative, three major economic railway corridor programs were unveiled to enhance logistics efficiency and reduce costs. These include energy, mineral, and cement corridors, port connectivity corridors, and high traffic density corridors. The conversion of 40,000 rail bogies to Vande Bharat standards was announced, marking a significant leap in rail travel standards.

"We are enthused by the government's optimistic emphasis on making significant investments in the nation's tourism industry," said William Hall, Vice-President of Marketing & Digital, RCI EMEA, APAC & India.

India's aviation sector also received a significant boost with the doubling of airports to 149, the addition of 517 new routes carrying 1.3 crore passengers, and orders for over 1000 new aircraft. The government's commitment to the comprehensive development of iconic tourist centers, a rating framework based on quality, and long-term interest-free loans for states align with the tourism sector's aspirations.

According to the ICRA report, the Budget focused on addressing some of the structural bottlenecks for the hospitality and tourism sector. It underlined the positive impact of the budget on air connectivity and tourism promotion. The emphasis on business and conference tourism, coupled with the recovery in domestic passenger traffic, reflected a promising outlook for the industry.

Vishal Suri, Managing Director, SOTC Travel Limited, explained, “The interim budget has maintained status-quo on direct and indirect taxes thus keeping its impact neutral. The government has set focus on the overall travel and tourism sector via infrastructure development, green energy, sustainability and looked at diverse initiatives for domestic tourism via a strategic approach for each segment - aviation, ports (waterways) and rail to strengthen regional connectivity to Tier II and III cities.”
 

Industry Voices Echo Optimism

"It is India first budget. A confident budget of a confident government that focuses on the objective of ensuring that India becomes a 5 trillion-dollar economy by 2025 and a developed nation by 2047.I commend the FM for her unwavering commitment to sabka saath, sabka vikas, sabka vishwas," enthused Ajay Singh, CMD, SpiceJet and President, ASSOCHAM. “I commend especially the increase in infrastructure spending that will have a multiplier effect on our economy. I commend the evident railway corridors, and the one lakh crore fund for research and development and the startup sector. The emphasis on clean energy, technology and digital infrastructure will make India a world leader.”

Industry leaders applauded the budget's focus on infrastructure spending, railway corridors, and startup sectors. The hospitality sector hailed the measures supporting demand upcycle, emphasizing the positive impact on hotel demand and the overall guest experience.

"Establishing a rating system based on the caliber of amenities and offerings will assist the hospitality industry in enhancing its services, and attracting more tourists," added Hall.

Leaders from various sectors, including Singh, Hall and Vishal Kamat, Executive Director, Kamat Hotels India Ltd, echoed their optimism about the budget's potential to position India as a global leader.

"The recent budget announcement brings positive news for the tourism and hospitality sector," said Somesh Agarwal, Chairman and MD, Radisson Blu Palace Resort & Spa, Udaipur.

Responsible Tourism

The budget's recognition of challenges posed by over-tourism and its initiatives towards responsible tourism were applauded. Industry players like Radisson Blu Palace Resort & Spa emphasized the importance of balancing development with the preservation of cultural and spiritual integrity. “The development of iconic tourist spots is expected to contribute significantly to the local economy by drawing in visitors, creating job opportunities, and promoting business expansion. This will have a positive impact on numerous local economies. Additionally, the initiative is anticipated to result in enhancements to infrastructure, transportation, and various amenities, providing benefits to both tourists and local residents. An increase in tourism provides opportunities for cultural exchange. Visitors will engage with local customs, traditions, and arts, fostering a mutual understanding and appreciation of cities,” he added.

The Interim Budget 2024 emerged as a transformative milestone for India's tourism sector. From railways to aviation, pilgrimage to heritage, the budget has unveiled a roadmap for a decade of growth, employment, and global prominence in the tourism arena. As the nation embarks on this exciting journey, it's evident that the synergies between government initiatives and industry dynamism will chart a course towards India's emergence as a tourism powerhouse.

Home cooking, once considered a diminishing skill, is experiencing a renaissance. In response to this culinary resurgence, upliance.ai, an innovative home appliance startup, has introduced its AI Cooking Assistant, delishUp⤴️, and is delighted to present its comprehensive debut food trends report. This report embarks on a flavorful journey through the evolving tastes of young Indian households, enriched by meticulously curated, data-driven insights.

Derived from an extensive dataset encompassing 3,000 households and over 15,000 cooking sessions on delishUp⤴️ across 11 cities, the report divulges compelling findings that offer intriguing glimpses into the nation's ever-changing culinary preferences. While certain preconceptions are reaffirmed, others challenge stereotypes, resulting in a multifaceted tapestry of tastes and preferences.

Key Highlights of the Report:

• 80 percent of delishUp⤴️ users are men, predominantly in the 25-40 age group, who have embraced home cooking and are venturing into diverse culinary domains.
• Despite 51 percent of users identifying as non-vegetarians, a staggering 85 percent of households opt for vegetarian meals on delishUp⤴️ due to the perceived intricacies of handling meat. Beloved vegetarian dishes such as Veg Pulao and Kadai Paneer continue to captivate palates.
• Contrary to the assumption that South Indians predominantly prefer rice-based meals, chapati dough emerges as a top recipe, constituting 3.5 percent of cooking sessions on delishUp⤴️.
• Approximately 40 percent of users express a desire for healthier eating, but fewer than 10 percent consistently incorporate healthy alternatives into their delishUp⤴️ cooking routines.
• Young Indian households are diversifying their home-cooked meals, with 40 percent leaning towards Indian cuisine, 20 percent towards Continental, 20 percent towards Italian, and the remaining 20 percent exploring beverages, soups, salads, and Asian recipes.

Vegetarian vs. Non-Vegetarian: The Culinary Tapestry of Indian Homes

India, often perceived as primarily vegetarian, unveils a more diversified culinary landscape. Approximately 51 percent of homeowners proudly declare themselves non-vegetarians. However, many novice cooks gravitate towards vegetarian dishes due to the perceived complexity of handling meat, resulting in 85 percent of households preparing vegetarian meals on delishUp⤴️. Traditional favorites such as Veg Pulao and Kadai Paneer remain highly popular, with other classics like Poha and Rasam enjoying widespread acclaim.

North vs. South: A Curiosity for Regional Delicacies

Challenging the misconception that South Indians solely prefer rice-based meals, chapati dough emerges as a frequent choice, comprising 3.5 percent of meals prepared on delishUp⤴️. Conversely, North and West Indian users are increasingly drawn to South Indian delicacies like Upma, Lemon Rice, Bangalore-style Sambar, and Cabbage Pachadi. In the South, an exploration of dishes like Gujarati Kadhi, Mumbai-style Pav Bhaji, Rice Kheer, Surti Cold Coco, and more reflects cross-regional culinary curiosity.

ChatGPT Creations: Fusing AI with Culinary Innovation

AI has seamlessly integrated into daily life, including the kitchen. Preparing new dishes has historically posed challenges in finding the right recipes, mastering techniques, and sourcing ingredients. With delishUp⤴️’s ChefGPT feature, even novice cooks are confidently experimenting with new dishes at home. Innovative creations, such as Mexican-inspired beer concoctions, the resourceful Rotli nu Shaak utilizing leftover roti, and the delectable Ada Pradhaman, a cherished Kerala dessert, have found a place in the kitchen.

Tea Time Snacks: The Appeal of Home-cooked Street Food

Despite being a cherished part of Indian food culture, street food continues to captivate home kitchens across the nation. DelishUp⤴️ data reveals that age-old classics like Pav Bhaji and Bhel are frequently prepared at home rather than being ordered or eaten out. Unconventional dishes like Bread Paneer Poha, Beetroot Rasam, Pudina Palak Khichdi, Creamy Peanut Noodles, Beetroot Halwa, and Chicken Tagine are gaining prominence, indicating a growing willingness to embrace diverse flavors and experiment at home when convenience prevails.

Eating and Cooking Healthy at Home: Aspiration vs. Reality

In an increasingly health-conscious world, it is noteworthy that while 40 percent of individuals express a desire for healthier eating habits, less than 10 percent consistently integrate these practices into their daily cooking routines. This underscores the perpetual balance between aspirations for health-consciousness and the allure of comfort food in meal preparation. Additionally, there is a widespread craving for restaurant-style food, with nearly 500 individuals expressing the desire to recreate their favorite meals at home. This spans various cuisines, with 40 percent favoring Indian, 20 percent preferring Continental, 20 percent opting for Italian, and the remainder exploring a variety from chaats to Asian dishes, aligning with the aspiration to make "outside food" healthier by preparing it at home.

Men's Culinary Independence

An impressive 80 percent of delishUp⤴️ users are men, primarily between the ages of 25 and 40, many of whom are embarking on their culinary journey for the first time. Cooking, once perceived as a laborious process requiring intricate recipes and skills, has been revolutionized by modern kitchen appliances. The convenience these gadgets offer has empowered individuals, particularly men who may have previously felt daunted by traditional cooking methods. Their attraction to cooking technology and the ease it provides has fostered greater independence in the kitchen, motivating them to experiment with a wide array of dishes and expand their culinary horizons.

What Unites Us

In the diverse landscape of Indian cuisine, timeless favorites like Poha, Pulao, and Kadai Paneer resonate with the nation's taste buds. Mornings commence with quick meals like Poha and Upma, while dinners embrace the comfort of Chapatis complemented by an array of sabzis, including Kadai Paneer and Aloo Tamatar Sabzi. Lunch varies but often features rice-based dishes like Veg Pulao and Sambar. Dessert cravings are dominated by universally beloved Rice Kheer, with Vermicelli Payasam adding a Southern twist. In the realm of non-vegetarian cuisine, Butter Chicken claims the throne, delighting enthusiasts nationwide. These culinary trends exemplify the enduring love for traditional flavors and the harmonious fusion of regional and national tastes in Indian cuisine.

As India's culinary landscape continues to evolve, this comprehensive research offers invaluable insights into recent shifts in food preferences across the nation. With home cooking experiencing a resurgence, the convenience of appliances that streamline the cooking process is democratizing culinary experiences and empowering young Indian households to savor more diverse and exciting home-cooked meals.

I was 14 when I walked into a Costa Coffee outlet for the first time, and their Roasted Hazelnut coffee has been my favorite since then. Today, when the brand has launched their 150th store in Delhi, it makes me feel nostalgic. India's coffee sector is undergoing a fascinating transformation, with a growing emphasis on specialty coffee and premium offerings, particularly driven by urban millennials who have transformed coffee shops into vibrant social spaces. This shift is particularly noteworthy in a nation traditionally associated with tea culture.

Costa Coffee, the coffee-café brand under Coca-Cola in India's commercial beverage sector inaugurated its 150th store in Rajouri Garden. In 2005, Costa Coffee marked its entry into the Indian market by inaugurating its first café in Connaught Place. In the past year, in collaboration with Devyani International, the brand has embarked on a substantial expansion initiative in India, introducing around 60 new stores.

The brand’s ongoing objective is to establish new outlets in the top 8-10 cities in India, with a particular focus on specialized locations such as airports, highways, and healthcare facilities. The 150th Costa Coffee outlet exemplifies the brand’s dedication to offering artisanal coffee crafted from locally sourced ingredients. 

“India is a key market for us globally and we are proud to commemorate the opening of our 150th store. This milestone truly highlights the overwhelming love and support we have received from coffee enthusiasts across India. Our aim is to extend our presence to every corner of the nation, and we remain committed to achieving this vision through our continuous expansion efforts, ensuring remarkable coffee experiences for all." said, Vinay Nair, General Manager, India & Emerging Markets, Costa Coffee.

Costa Coffee offers a diverse menu featuring a selection of distinctive coffee creations, including popular choices like the Flat White, Classic Corto, Café Caramela, and more, all prepared using locally-sourced coffee beans.