Pescafresh adopts the concept of ‘Shore to Door’ and ‘Farm to Fork', which ensures qualitative fresh products. In the D2C seafood and meat business, providing the products to the consumers is a bit tricky. Most of the time the consumers question about the quality and freshness of the products or whether will there be any difference between reels and real products. To overcome these types of doubtful questions, Pescafresh introduced temperature-controlled EPS boxes for home delivery. The brand owns the entire back-end supply chain, including cold chain control, procurement, processing, and storage, where the entire process is automated with zero contamination.
With technological advancement, Pescafresh has recently launched Pescalive, which showcases the ‘fresh catch of the day’, taking customers in real-time to the source.
The brand has created an end-to-end model where it has control over the farm from processing to last-mile delivery. Pescafresh has tied up with Zepto for fast deliveries. Customers can order live from its website and app.
Going forward, Pescafresh is planning to expand geographically and will soon launch its operations in Delhi-NCR and Bengaluru. The brand recently launched its operations in Pune.
“We also plan to introduce more than 100 new products. Our aim is to focus on growing our technology to make Pescalive, a live commerce platform in seafood and meats space, a better experience,” Sangram Sawant, Founder of Pescafresh stated.
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